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TikTok took another step to integrate itself deeper into the music streaming ecosystem on Thursday (Nov. 7), as Spotify and Apple Music users gained the ability to easily share songs on the short-form video app — posting them to their For You Page, for example, or sharing them via DM.
When TikTok’s popularity exploded in 2019 and 2020, it seemed like a competitor to many of the older streaming services. Suddenly users didn’t want to leave the addictive short-form video app to listen to songs elsewhere. TikTok proved to be especially effective at driving music discovery for younger listeners.
So it wasn’t surprising that, when Spotify celebrated new features at its Stream On event in 2023, executives poked at TikTok — “There’s a disconnect between where music is being teased and where music is actually being streamed,” for example — without naming it. In recent months, however, two platforms that once looked like rivals appear increasingly interested in collaboration.
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In November 2023, TikTok unveiled the “Add to Music App” to serve as “a direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full lengthy song on the music streaming service of their choice,” as Ole Obermann, TikTok’s global head of music business development, said in a statement at the time. In addition, TikTok shuttered its own streaming service, TikTok Music, in September.
At the same time, Spotify has said it is newly focused on finding ways for users to share the music they love. For a long time, “sharing was generally seen as an afterthought to the core features on the Spotify platform,” Priscilla Chan, associate director on the business development team, explained in a blog post in September.
“Now, these partnerships and features are vitally important drivers of the viral loop of growth for Spotify,” she continued. It’s all part of the platform’s goal of “being everywhere where our existing and potential users are” to “extend our global reach.”
TikTok is reportedly testing a feature that allows fans to pre-save upcoming albums so they will be automatically added to users’ music libraries on Spotify or Apple Music once they’re released. The news of the test was first reported by Music Ally. A rep for the platform declined to comment. Pushing for pre-saves has been […]
As earnings season prepares to get underway, K-pop companies were among the week’s rare winners as music stocks broke a six-week winning streak.
YG Entertainment surged 6.1% this week as the company appears to have scored a hit with “APT” by ROSÉ, a member of the girl group BLACKPINK, featuring Bruno Mars. The track got off to a blistering start this week, topping Spotify’s global and U.S. daily streaming charts and earning 13.3 million streams in the U.S. in its first four days of release. SM Entertainment, home to NCT 127 and RIIZE, rose 4.1%, while HYBE, with a roster including Seventeen and Tomorrow X Together, improved 2.1%. JYP Entertainment, the agency behind Stray Kids and ITZY, improved 1.4%.
Stock prices are likely to see movement in the coming weeks as companies release their results for the quarter ended Sept. 30. The first music companies out of the gate are Reservoir Media (Oct. 30), SiriusXM (Oct. 31), Universal Music Group (Oct. 31) and Cumulus Media (Nov. 1). Other companies that have announced earnings release dates include Sony Corp. (Nov. 8), Tencent Music Entertainment (Nov. 12), Live Nation (Nov. 12) and Spotify (Nov. 12).
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The 20-company Billboard Global Music Index (BGMI) fell 0.6% to 1,974.72 in the week ended Oct. 25 after breaking 2,000 for the first time the prior week and posting gains the previous five weeks. In the week ended Oct. 18, the BGMI reached 2,001.28, more than doubling in value since the index launched in February 2022. After the recent decline, the index’s year-to-date gain stood at 29.7%, ahead of both the Nasdaq composite (up 23.4%) and S&P 500 (up 21.8%).
Stock markets were mixed this week. In the U.S., the S&P 500 rose 0.2% to 18,518.61 while the Nasdaq composite fell 1.0% to 5,808.12 despite Tesla’s 22% gain after the electric vehicle maker beat earnings expectations and upgraded its growth outlook. In the U.K., the FTSE 100 dropped 1.6% to 8,248.84. South Korea’s KOSPI composite index dipped 0.4% to 2,583.27. China’s Shanghai Composite Index rose 1.2% to 3,299.70.
Outside of South Korean companies, one of the biggest movers of the week was Live Nation. Ahead of the company’s Nov. 12 earnings release, numerous analysts increased their price targets on the concert promoter’s stock this week: Redburn Atlantic (to $126 from $118), Jefferies (to $132 from $113), JP Morgan (to $137 from $118) and Goldman Sachs (to $132 from $128). Given that the third quarter is historically Live Nation’s strongest period and the company has set all-time records in previous quarters, Q3 results are likely to boast more all-time highs.
Spotify was one of the index’s few stocks to post a weekly gain — albeit with just a 0.1% increase. Morgan Stanley raised its price target on Spotify on Wednesday to $430 from $400. Analysts see much upside for Spotify. Global subscription penetration (excluding China) “remains relatively low” at 15%, Goldman analysts explained in a Tuesday (Oct. 22) investor note, and Spotify has the ability to further raise prices. Additionally, they wrote, Spotify’s growing audiobook business proved the company can generate more revenue from its subscribers than was possible when it offered just music.
Most music stocks had modest, single-digit declines this week. Warner Music Group fell 0.1% to $32.38, Universal Music Group dropped 1.9% to 23.61 euros, Tencent Music Entertainment declined 3.2% to $11.50, Reservoir Media dipped 3.4% to $8.55, iHeartMedia was down 4.3% to $1.80, and both Sphere Entertainment Co. and SiriusXM were off 4.4%.
LiveOne was the week’s biggest loser after falling 10.6% to $0.58. The music streamer has fallen 38% since its Oct. 1 announcement that Tesla will no longer subsidize the LiveOne-powered streaming service in new vehicles. Radio broadcaster Cumulus Media dropped 9.4% to $1.16, bringing its year-to-date decline to 78.2%.
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Only six months since launch, the “Feat. Nature” artist page on Spotify has generated major funding for conservation organizations.
On Thursday (Oct. 24) at the COP16 Biodiversity Conference in Cali, Colombia, organizers of the Sounds Right project — which launched the page on Earth Day in April — announced that $225,000 generated by the project will be donated to agencies working to protect areas of Colombia’s Tropical Andes, a region that boasts one of the world’s highest rates of biodiversity and native species.
Of that sum, $100,000 will go to Reserva Natural La Planada, which oversees 3,200 hectares of lands protected and governed by indigenous communities. Elsewhere, the Fundación Projecto Titi, which protects Colombian cotton-top tamarin monkeys in a 900-hectare reserve, will receive $80,000 over two years. FundaExpresion will receive $35,000 over two years, with the money going to community-led initiatives securing 450 hectares in the Andean forest, along with other local endeavors. And Jacana Jacana, an initiative focused on music, education and ecological awareness among children, will receive $10,000 over one year.
The recipients were selected by the Sounds Right Expert Advisory Panel, which is made up of conservationists and Indigenous rights activists. A representative for the project tells Billboard that the panel assessed projects based on their proven models of ecological and community impact, with a “strong intent to honor the communities whose ways of life nurture vital biodiversity strongholds, yet are often underfunded or overlooked.”
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Sounds Right organizers also announced the addition of seven new tracks to the “Feat. NATURE” artist page, with contributions coming from artists including Lykke Li, Ela Minus, AySay, Sam Lee, Alexis Taylor and Louis VI. The songs join a playlist that includes music by David Bowie with Brian Eno, Ellie Goulding, U.K. electronic outfit London Grammar, neo-soul and folk artist UMI with V of BTS, Indian artist Anuv Jain, Norwegian singer Aurora, and more, bringing the total number of songs on the playlist to 24.
As announced in April, songs on Spotify’s “Feat. Nature” artist page incorporate sounds of the earth, melding ocean waves, wind, bird calls and other nature sounds into original tracks and remixes. Since April, the playlist has generated more than 65 million streams from 7.5 million listeners in more than 180 countries, a representative for the project says.
“Feat. Nature” shares royalties with participating artists, with streaming income consistent with other artist payouts for music and ambient nature sounds on digital streaming platforms.
“We strive to leverage our platform for good and inspire, engage and educate listeners and the wider community to take climate action,” Spotify’s sustainability lead Hanna Grahn said in a statement. “Sounds Right is a fantastic initiative, leveraging the power of creativity and music to support nature. We are proud to be part of such impactful organizations and creators, and that nature finally is getting the praise she deserves.”
The rep for Sounds Right says that since launching, the “Feat. Nature” project has raised approximately $300,000 through royalties and institutional and individual donations, which are separate from the philanthropic funding that’s been raised to cover program costs. The organization will publish an annual impact report to show how income generated by the project through royalties and donations is being used.
Sounds Right was developed by the Museum for the United Nations — UN Live, a Copenhagen-based organization that uses culture to create local action and global change in collaboration with a variety of climate-focused partners.
Warner Music Group announced the launch of Warner Music Africa Francophone (WMAFR) on Thursday (Oct. 24).
The new venture will “spotlight incredible talent from Francophone Africa,” co-director Yoann Chapalain said in a statement. “It aims to connect diverse sounds and regions, elevate releases for maximum success, and expand the music’s reach globally.”
The launch comes at a time when demand for French-language music is growing. “Since 2019, French-language music streams have surged by 94%” on Spotify, the streaming service noted in a blog post in September.
“All regions of the world are embracing the richness and diversity of the French-language music scene,” according to Jeremy Erlich, head of music content at Spotify. “There’s been a sharp rise in the number of French-language music listeners on Spotify.”
Warner Music Africa Francophone will be a collaboration between Warner Music Africa, Warner Music France, and Africori, a distribution company. WMG previously announced that it acquired a majority stake in Africori in 2022.
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The company was working with around 7,000 artists at the time. “African music is booming all around the world and some of our artists are right at the heart of the explosion,” Yoel Kenan, CEO of Africori, said in 2022. “Through our partnership, Warner Music has proven that it is the perfect home for Africori and our artists going forward. I’m looking forward to continuing to work with them as we break more artists on a global scale.”
WMAFR will be led by Chapalain along with Marc-André Niang. Chapalain also serves as A&R Manager at Africori, and Niang continues on as A&R director, French-speaking African repertoire at WM France.
“It’s important for us to be able to create new synergies for the development and structure of the Francophone market in Africa,” Niang said in a statement. “While the region is steeped in both culture and talent, the ecosystem faces challenges. Our team will connect creatives and help shape the environment to drive cross-cultural success.”
Simon Robson, WMG’s president of recorded music for Europe, Middle East, and Africa, likened WMAFR to 91 North, a joint venture between Warner Music Canada and Warner Music India that launched in 2023.
“There’s a strong cultural trade route between France and West Africa,” Robson added. “WM Africa Francophone will help us support the artists in that space.”
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Recording songs is just one step in the music-making process. Next, emerging artists need to distribute their album, EP or singles on music streaming platforms in order to reach listeners.
Sources like YouTube and TikTok have become a popular method for exposure, but if you’re looking to reach a wider audience, DistroKid can instantly get your music on Spotify — and for as little as $2 a month.
What differentiates the platform from the rest isn’t just its simplicity, but its artist-first mind-set and ability to eliminate having to count tracks and pay royalty fees. In three easy steps, you can get your music quickly released on Spotify in addition to a slew of other benefits. You’ll need to sign up for DistroKid in order to take advantage of everything the service has to offer, but the platform offers a variety of affordable plans to choose from, starting at $1.92 a month (billed annually at $22.99).
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Make the most of your DistroKid access when you pick from the Musician, Musician Plus or Ultimate plan. The Musician plan is the base package for one artist that’s $22.99 a year and includes unlimited song uploads, your lyrics in Google, a Spotify verified checkmark, the ability to create royalty splits and access to the mobile app.
For more creative freedom, you can get Musician Plus for $39.99 a year ($3.33 a month) and utilize it for up to two artists while receiving everything in the Musician plan in addition to synced lyrics in Apple Music and daily streaming stats. You can flex your creativity further when you take advantage of the customizable features for a label name, release date, preorder date and iTunes pricing.
To save up to 40% off, you can go for the Ultimate subscription that’s $89.99 a year and includes everything in the Musician Plus plan in addition to 1 TB of storage, contact info for thousands of playlists and free iPhone app access.
Beyond receiving verification on Spotify, a DistroKid subscription gives you control over your artist profile, allowing you to update your photo, bio and links. You can help your music reach more listeners by pitching songs directly to Spotify playlist curators and even track streaming statistics, including number of streams, saves and engagements. The deep insight into your audience can assist in developing marketing plans — especially since DistroKid lets you view Spotify’s streaming charts.
In terms of getting paid, the platform handles all of that for you with payments distributed twice a week — and you get to keep 100% of the royalties.
Instagram announced a new feature on Thursday (Oct. 18) that makes it easier for users to save songs they discover while perusing the app.
The social app aims to make the music-saving process as frictionless as possible — and users don’t have to leave Instagram to do it. If they find a song they like, they can simply click on the track to reach its audio page and then tap the “add” button. Saved tracks show up in their “Liked Songs” playlist on Spotify. Currently, no other streaming services are integrated with Instagram.
The Spotify-Instagram integration comes roughly a year after TikTok launched its “Add to Music App,” a very similar feature that allows users to save music they find on the platform. TikTok had more partners for its feature — not just Spotify initially, but also Amazon Music and Apple Music.
“TikTok is already the world’s most powerful platform for music discovery and promotion, which helps artists connect with our global community to drive engagement with their music,” Ole Obermann, TikTok’s global head of music business development, said in a statement last year. The new feature “takes this process a step further, creating a direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full length song on the music streaming service of their choice, thereby generating even greater value for artists and rights holders.”
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The “Add to Music App” has become even more of a priority for TikTok recently. In September, the company announced that it was shutting down its subscription streaming service, TikTok Music, to focus more on integrating with existing streamers. “Our Add to Music App feature has already enabled hundreds of millions of track saves to playlists on partner music streaming services,” Obermann said.
On Wednesday (Oct. 16), TikTok announced that another streaming service would join the “Add to Music App”: Melon, which is popular in South Korea.
“Since the launch of Add to Music App, we have seen the TikTok community fully embrace the opportunity to save the songs they discover to the music streaming service of their choice,” Michael Kümmerle, global head of music partnership development, said in a statement. “Our new partnership with Melon means that millions more music fans in Korea will be able to save, share and listen again to music they fell in love with on TikTok.”
Spotify subscribers in 97 countries will no longer have to leave the app to watch their favorite artists’ music videos, the company announced on Tuesday (Oct. 15). The beta test, which started earlier this year in around a dozen countries — including the U.K., Germany, Brazil and Colombia — will also expand to South Korea […]
Tick tock on the clock! The Halloween party isn’t going to stop just yet, but the Christmas season is coming early to Spotify. The music streamer is set to release five new Spotify Singles at the stroke of midnight local time on Tuesday (Oct. 15), including one by Billboard Hot 100 and Billboard 200 chart-topper Kesha.
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This year’s annual singles collection — which arrives a little earlier than usual this time — will feature four other artists and their covers of holiday tunes. The featured musicians and their yuletide songs are:
“Holiday Road” by Kesha
“Driving Home for Christmas” by Dasha
“River” by Max Richter
“Run Rudolph Run” by Mark Ambor
“Emmanuel” by Miel San Marcos
“As you’ll hopefully hear, each single really showcases the personality and style of each artist — often reinventing holiday classics in an entirely new way,” Talia Kraines, Spotify’s senior editor of pop, tells Billboard.
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“With ‘Holiday Road,’ Kesha has taken this really fun ’80s song – which wasn’t originally a holiday song – and brought it to the modern day. We just knew she would sound amazing singing it, and she does. Her vocals make me think of The Go-Gos or The Bangles here. It feels like a monumental year for Kesha, and we’re thrilled to be a part of it – she’s reclaiming her joy and owning her own voice,” she adds of the Grammy nominated artist. “It also seemed fitting to have Kesha make a holiday song with us because her music actually hits a high each year on Spotify during the holiday season. Tracks like ‘Tik Tok’ and ‘Timber’ have come to be known as New Year’s and celebration anthems.”
Kesha for Spotify Singles
Courtesy of Spotify
As for “Driving Home for Christmas,” Kraines notes that it’s “huge in the U.K. and Europe” if not the U.S. “We saw this as a great opportunity to give this holiday song a whole new audience in America while sharing a new version for countries where the song is already beloved,” she says of Dasha’s contribution.
Last year’s Spotify Singles’ holiday collection was announced during mid November, usually when the music streamer decks the speakers with holiday tunes. It featured Laufey’s interpretation of the classic “Winter Wonderland,” which peaked at No. 2 on the Bubbling Under Hot 100 and No. 80 on the Billboard Canadian Hot 100 charts; Kirk Franklin’s gospel take on “Joy to the World”; Ezra Collective’s cover of “God Rest Ye Merry Gentlemen”; and Musica Mexicana artist Panter Bélico offered his original tune “Un Vaquero En Navidad.”
Previous Spotify Singles for its Holiday Collection include Kurt Vile’s take of Bob Dylan’s version of holiday classic “Must Be Santa,” IVE’s holiday mix of its own “After LIKE” and more. The overall Holiday Collection playlist on Spotify also includes contributions from Miley Cyrus, DMX, Demi Lovato, Sam Smith, Liam Payne, John Legend, Fifth Harmony, Camilo, Black Pumas and many, many more.
Spotify made its free tier available to listeners in South Korea on Wednesday (Oct. 9). When the streaming service launched in the country in 2021, it only made its subscription option available for music fans.
“We’re opening the door to every Korean listener to start discovering and connecting with millions of songs and podcasts with our technology and service,” Gautam Talwar, general manager, Asia Pacific, for Spotify, said in a statement. That “means huge potential for new audiences, discoverability and ultimately, more revenue for artists.”
South Korea was the seventh largest music market in the world in 2022, according to the IFPI, trailing the U.S., Japan, the U.K., Germany, China, and France. “Countries such as China and South Korea have significant growth of fans paying for streaming,” Shridhar Subramaniam, Sony Music’s president of corporate strategy and market development, Asia & Middle East, told the IFPI. “The paid ecosystem is established, and now the challenge is to look at the value of music on streaming and social media platforms.”
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Talwar said average monthly streams of South Korean artists on Spotify now exceed 5.8 billion. That is “over 70% growth since Spotify’s launch in South Korea three years ago — spanning across K-Pop to Hip-hop, Indie and more — with markets such as the United States, Indonesia, the Philippines, Japan, Mexico, Brazil, Thailand, India, South Korea and Taiwan among the top streamers.” Talwar added. “We are committed to growing and expanding artists’ reach worldwide and the launch of our Free offering in the market will add even more Korean listeners to that mix.”
Spotify added 7 million subscribers in the second quarter of 2024, exceeding its forecasts. It now has more than 626 million total monthly active users, and 246 million subscribers.