spotify
Page: 19
Spotify is giving subscribers in some of the company’s largest markets up to 15 hours of listening time per month to a library of more than 150,000 audiobooks, the company announced Tuesday (Oct. 3). Audiobook access is available to premium individual subscribers as well as the primary account holders for family and Duo accounts (a […]
It’s been nearly 20 months since Neil Young pulled his music off Spotify and, according to Billboard’s estimate, the move has cost him about $300,000 so far in lost recorded music and publishing royalties.
On Jan. 24, 2022, the singer-songwriter gave the streaming company an ultimatum: “You can have Rogan or Young. Not both.” Young blamed Rogan and his Spotify-exclusive podcast, The Joe Rogan Experience, for spreading “fake information about vaccines” and putting the public’s health at risk. Spotify acquiesced a few days later and removed Young’s catalog from its platform.
Other artists in Young’s circle of friends, such as Joni Mitchell and Nils Lofgren, also requested that Spotify remove their music from the platform — and remain off to this day. But Young’s absence leaves the largest hole in Spotify’s catalog: 45 studio albums, two EPs and 12 live albums as a solo artist and with his band Crazy Horse, plus compilations and soundtracks, that includes such rock classics as “Cinnamon Girl,” “Heart of Gold” and “Rockin’ in a Free World.”
Young’s open letter and demand for removal from Spotify attracted worldwide media attention and caused a brief spike in streams, but his departure from the platform at the end of January 2022 created an immediate decline in his average stream rate — and it hasn’t rebounded since, according to Luminate data. From 2021 to Sept. 21, 2023, Young’s average weekly global on-demand audio streams declined 32% from 10.5 million to 7.1 million. The actual loss is deeper considering that weekly on-demand audio streams in the U.S., Young’s largest market, increased 25% over that period.
The impact of Young’s Spotify pullout isn’t much for an artist of his stature and net worth, but it’s not nothing, either. Each month Young is away from Spotify, he loses about $16,000 in royalties from both his record label and his music publishing, according to Billboard analysis of Luminate data.
In nearly 20 months, Young’s absence has cost him about 273 million on-demand audio streams. The gross amount of lost royalties during Young’s Spotify absence totals roughly $1.3 million. Billboard estimates that Young’s labels, Warner Music Group’s Reprise Records and Universal Music Group’s Geffen Records, have lost approximately $1 million in gross revenues, from which Young receives a royalty. Young’s gross publishing revenue has fallen about $270,000. Young sold 50% of his publishing rights to Hipgnosis Songs Fund in 2021.
Sales of Young’s music in the U.S. have dropped, too, although whether his absence from Spotify played a role is unknown. So far in 2023, Young has sold about 25% fewer albums per week than compared to 2021; 2022’s weekly average was 9% below 2021 levels. Physical album sales, which outnumber digital album sales nearly eight-to-one for Young, are down 24% from 2021 to 2023. This year, weekly digital album sales are off 29% from 2021 (they increased 3% in 2022). Young’s weekly digital track sales have fallen by 35% from 2021 to 2023.
The cumulative effect of the sales slowdowns amounted to 59,000 fewer album sales and 54,000 fewer track sales over nearly 20 months. (Luminate does not track the Neil Young Archive, an online subscription service that provides access to a vast catalog of Young’s audio and video, but in October 2019 Wired reported it had 25,000 subscribers with a goal to reach 40,000 paying $1.99 a month.)
There’s much more to Young’s career than Spotify, though, and plenty of other ways for him and his rights holders to earn off his music. In the last 18 months, for example, Young’s music has been used in over 75 TV and film synchs, according to a person with knowledge of the songwriter’s business. These have included the NBC series “This Is Us” (Jill Andrews’ cover of “Only Love Can Break Your Heart”), the AMC series “Dark Winds” (Young’s recording of “Birds”), the Hulu series “Poker Face” (Young’s recording of “Walk On”), “The Tonight Show Starring Jimmy Fallon” (the band’s performance of “Old Man”) and “Sunday Night Football” (Beck’s cover of “Old Man”).
One place you won’t see Young’s music is advertisements. Young is famously opposed to using his music to sell products and advertise corporate brands. Young encapsulated his distaste for putting music in advertisements in his 1989 song “This Note’s For You” — a take on a Budweiser ad slogan from the era, “This Bud’s For You.” “Ain’t singing’ for Pepsi, ain’t singing for Coke,” Young sang in the album’s title track. “I don’t sing for nobody, makes me look like a joke.” The song’s video stirred up controversy — and was initially banned from MTV — for its mocking depiction of a 1984 Pepsi commercial shoot during which pyrotechnics set Michael Jackson’s hair caught fire.
Surely, Young has lost untold millions of dollars over his career in potential ad sales and endorsement deals. But as an artist who’s always clearly voiced his principals and stood by them, he’s long made it clear money is not his first priority.
For some music companies, 2022 was the payoff for weathering the darkest days of the COVID-19 pandemic. When business returned that year — sometimes in record-setting fashion — these companies rewarded their executives handsomely, according to Billboard’s 2022 Executive Money Makers breakdown of stock ownership and compensation. But shareholders, as well as two investment advisory groups, contend the compensation for top executives at Live Nation and Universal Music Group (UMG) is excessive.
Live Nation, the world’s largest concert promotion and ticketing company, rebounded from revenue of $1.9 billion and $6.3 billion in 2020 and 2021, respectively, to a record $16.7 billion in 2022. That performance helped make its top two executives, president/CEO Michael Rapino and president/CFO Joe Berchtold, the best paid music executives of 2022. In total, Rapino received a pay package worth $139 million, while Berchtold earned $52.4 million. Rapino’s new employment contract includes an award of performance shares targeted at 1.1 million shares and roughly 334,000 shares of restricted stock that will fully pay off if the company hits aggressive growth targets and the stock price doubles in five years.
Live Nation explained in its 2023 proxy statement that its compensation program took into account management’s “strong leadership decisions” in 2020 and 2021 that put the company on a path to record revenue in 2022. Compared with 2019 — the last full year unaffected by the COVID-19 pandemic — concert attendance was up 24%, ticketing revenue grew 45%, sponsorships and advertising revenue improved 64%, and ancillary per-fan spending was up at least 20% across all major venue types. Importantly, Live Nation reached 127% of its target adjusted operating income, to which executives’ cash bonuses were tied.
The bulk of Rapino’s and Berchtold’s compensation came from stock awards — $116.7 million for Rapino and $37.1 million for Berchtold — on top of relatively modest base salaries. Both received a $6 million signing bonus for reupping their employment contracts in 2022. (Story continues after charts.)
Lucian Grainge, the top-paid music executive in 2021, came in third in 2022 with total compensation of 47.3 million euros ($49.7 million). Unlike the other executives on this year’s list, he wasn’t given large stock awards or stock options. Instead, Grainge, who has been CEO of UMG since 2010, was given a performance bonus of 28.8 million euros ($30.3 million) in addition to a salary of 15.4 million euros ($16.2 million) — by far the largest of any music executive.
This year, shareholders have shown little appetite for some entertainment executives’ pay packages — most notably Netflix — and Live Nation’s compensation raised flags at two influential shareholder advisory groups, Institutional Shareholder Services and Glass Lewis, which both recommended that Live Nation shareholders vote “no” in an advisory “say on pay” vote during the company’s annual meeting on June 9. Shareholders did just that, voting against executives’ pay packages by a 53-to-47 margin.
Failed “say on pay” votes are rare amongst United States corporations. Through Aug. 17, just 2.1% of Russell 3000 companies and 2.3% of S&P 500 companies have received less than 50% votes on executive compensation, according to executive compensation consultancy Semler Brossy. (Live Nation is in both indexes.) About 93% of companies received at least 70% shareholder approval.
ISS was concerned that the stock grants given to Rapino and Berchtold were “multiple times larger” than total CEO pay in peer group companies and were not adequately linked to achieving sustained higher stock prices. Additionally, ISS thought Live Nation did not adequately explain the rationale behind the grants.
To determine what Rapino, Berchtold and other executives should earn, Live Nation’s compensation committee referenced high-earning executives from Netflix, Universal Music Group, SiriusXM, Spotify, Endeavor Group Holdings, Fox Corporation, Warner Bros. Discovery, Inc. and Paramount Global. Netflix co-CEOs Reed Hastings and Ted Sarandos were paid $51.1 million and $50.3 million, respectively, in 2022. Warner Bros. Discovery CEO David Zaslov made $39.3 million in 2022 — including a $21.8 million cash bonus — a year after his pay totaled $246.6 million, including $202.9 million in stock option awards that will vest over his six-year employment contract. Endeavor CEO Ari Emanuel and executive chairman Patrick Whitesell received pay packages worth $308.2 million and $123.1 million, respectively, in 2021 thanks to equity awards tied to the company’s IPO that year (the received more modest pay of $19 million and $12.2 million in 2022).
Some companies in the peer group didn’t fare well in “say on pay” votes in 2023, though. Netflix, got only 29% shareholder approval in this year’s say-on-pay advisory vote after Hastings’ and Sarandos’ compensations both increased from higher stock option awards while the company’s stock price, riding high as COVID-19 lockdowns drove investors to streaming stocks, fell 51% in 2022. Warner Bros. Discovery’s 2022 compensation squeaked by with 51% shareholder approval.
Minutes from UMG’s 2023 annual general meeting in May suggest many of its shareholders also didn’t approve of Grainge’s compensation. UMG’s 2022 compensation was approved by just 59% of shareholders, and the company’s four largest shareholders own 58.1% of outstanding shares, meaning virtually no minority shareholders voted in favor.
UMG shareholders’ votes could be meaningfully different next year. Anna Jones, chairman of the music company’s remuneration committee, said during the annual meeting that in 2024, shareholders will vote on a pay package related to Grainge’s new employment agreement that takes minority shareholders’ concerns from the 2022 annual meeting into consideration. Grainge’s contract lowers his cash compensation, and more than half of his total compensation will come from stock and performance-based stock options.
Other companies in Live Nation’s peer group received near unanimous shareholder approval. SiriusXM’s 2022 executive compensation received 98.5% approval at the company’s annual meeting. Paramount Global’s executive compensation was approved by 96.4% of its shareholders. Endeavor didn’t have a “say on pay” vote in 2023, but a year ago, it’s sizable 2021 compensation packages were approved by 99% of voting shareholders.
As the radio industry came back from pandemic-era doldrums, two iHeartMedia executives — Bob Pittman, CEO, and Richard Bressler, president, CFO and COO — were among the top 10 best-paid executives in the music industry. It was new employment contracts, not iHeartMedia’s financial performance, that put them into the top 10, however. Both executives received performance stock awards — $6.5 million for Pittman and $6 million for Bressler — for signing new four-year employment contracts in 2022. Those shares will be earned over a five-year period based on the performance of the stock’s shareholder return. Neither Pittman nor Bressler received a payout from the annual incentive plan, however: iHeartMedia missed the financial targets that would have paid them millions of dollars apiece. Still, with salaries and other stock awards, Pittman and Bressler received pay packages valued at $16.3 million and $15.5 million, respectively.
Spotify co-founders Daniel Ek and Martin Lorentzon once again topped the list of largest stockholdings in public music companies. Ek’s 15.9% stake is worth nearly $4.8 billion while Lorentzon’s 11.2% stake has a market value of nearly $3.4 billion. Both Ek and Lorentzon have benefitted from Spotify’s share price more than doubling so far in 2023. In September 2022, the inaugural Money Makers list had Ek’s stake at $3.6 billion and Lorentzon’s shares at $2.3 billion.
The billionaire club also includes No. 3 HYBE chairman Bang Si-hyuk, whose 31.8% of outstanding shares are worth $2.54 billion, and No. 4 CTS Eventim CEO Klaus-Peter Schulenberg, whose 38.8% stake — held indirectly through his KPS Foundation non-profit — is worth $2.25 billion. They, too, have benefitted from higher share prices in 2023. Last year, Bang’s stake was worth $1.7 billion and Schulenberg’s shares were valued at $2.1 billion.
These top four shareholders and three others in the top 10 have one important thing in common — they are company founders. At No. 5, Park Jin-young, founder of K-pop company JYP Entertainment, owns a $559 million stake in the label and agency he launched in 1997. Another K-pop mogul, No. 8 Hyunsuk Yang, chairman of YG Entertainment, owns shares worth $199 million in the company he founded in 1996. And No. 9 Denis Ladegaillerie, CEO of 18-year-old French music company Believe, has a 12.5% stake worth $112.7 million.
Live Nation’s Rapino again landed in the top 10 for amassing a stockholding over a lengthy career, during which he has helped significantly increase his company’s value. Rapino, the only CEO Live Nation has ever known, took the helm in 2005 just months before the company was spun off from Clear Channel Entertainment with a market capitalization of $692 million. Since then, Live Nation’s market capitalization has grown at over 20% compound annual growth rate to $19.1 billion. Rapino’s 3.46 million shares represent a 1.5% stake worth $291 million.
Selling a company that one founded is another way onto the list. Scooter Braun, CEO of HYBE America, has a 0.9% stake in HYBE worth $69.8 million. That’s good for No. 10 on the list of executive stock ownership. Braun, HYBE’s second-largest individual shareholder behind chairman Bang, sold his company, Ithaca Holdings — including SB Projects and Big Machine Label Group — to HYBE in 2021 for $1.1 billion.
These rankings are based on publicly available financial statements and filings — such as proxy statements, annual reports and Form 4 filings that reveal employees’ recent stock transactions — that publicly traded companies are required by law to file for transparency to investors. So, the list includes executives from Live Nation but not its largest competitor, the privately held AEG Live.
Some major music companies are excluded because they are not standalone entities. Conglomerates that break out the financial performance of their music companies — e.g., Sony Corp. (owner of Sony Music Entertainment) and Bertelsmann (owner of BMG) — don’t disclose compensation details for heads of record labels and music publishers. Important digital platforms such as Apple Music and Amazon Music are relatively small parts of much larger corporations.
The Money Makers executive compensation table includes only the named executive officers: the CEO, the CFO and the next most highly paid executives. While securities laws vary by country, they generally require public companies to named executive officers’ salary, bonuses, stock awards and stock option grants and the value of benefits such as private airplane access and security.
And while Billboard tracked the compensation of every named executive for publicly traded music companies, the top 10 reflects two facts: The largest companies tend to have the largest pay packages and companies within the United States tend to pay better than companies in other countries.
The list of stock ownership is also taken from public disclosures. The amounts include common stock owned directly or indirectly by the executive. The list does not include former executives — such as former Warner Music Group CEO Stephen Cooper — who are no longer employed at the company and no longer required to disclose stock transactions.
Spotify likes its Collaborative and Blend playlist features so much that it decided to mash them together to make a new one. Simply called Jam, the feature allows a premium user to launch a real-time, collaborative playlist session with a whole “squad” of friends (including free users), who are then invited to add songs, receive […]
SYDNEY, Australia — Spotify will be in the House for next month’s inaugural edition of South by Southwest (SXSW) in Sydney.
Guests at SXSW Sydney 2023 can check into Spotify House, which, for four days from Oct. 18-21, will transform iconic local venue The Lansdowne Hotel into a seat of knowledge and showcases.
According to reps, Spotify’s own space will feature a night program showcasing the region’s “best up-and-coming artists,” plus “future-focused music minds” speaking on a range of daytime panels, workshops and fireside chats.
Guest speakers for the daytime program include Spotify’s global head of editorial and former Billboard executive of the week Sulinna Ong; Xavier Jernigan (aka “X,” the voice of Spotify DJ); Jungjoo Park, head of music at Spotify Korea; Live Nation Australasia promoter Wenona Lok; and Virgin Music label manager Claire Tate.
Sulinna Ong
Courtesy Spotify*
Those sessions will cover “everything from music discovery to what’s next for K-Pop and how we continue to strive for gender equity,” reads a statement, with some spots open to SXSW Sydney badge holders, and others listed as exclusive invite-only events.
When the sun goes down, the Spotify House will host hot acts from across the Asian Pacific region, with a focus on Australian and South Korean artists.
“We’re excited to bring Spotify House to SXSW Sydney in October, along with some of Asia Pacific’s best and brightest talent and the sharpest minds in music,” comments Gautam Talwar, general manager, Asia Pacific at Spotify. “It’ll be an action-packed four days and a celebration of some of the region’s most vibrant music cultures that bring the world together.”
The full lineup of speakers and performers will be revealed in the weeks ahead.
SXSW Sydney is a collaboration with Australia-based ticketing, technology and live entertainment giant TEG, the New South Wales (NSW) government and its events agency Destination NSW.
Spread across seven days and nights from Oct. 15-22, 2023, the new edition will bring together the industries of music, gaming, film, television, technology and innovation much like the Austin, Texas version that launched back in 1987.
Penske Media Corporation, Billboard‘s parent company, is an investor in SXSW.
Visit SXSWsydney.com for more.
There’s been an executive shuffle at Spotify. Monica Damashek, who previously served as the company’s North American lead of international music, has been named head of label partnerships North America, according to an internal memo obtained by Billboard. She succeeds Vic Trubowitch, who has moved to the music product strategy team for artist expression at […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Record players have increased in popularity, but unless you can carry your turntable with you most of us are getting our music from streamers such as Apple Music, Spotify and Amazon Music. Having a subscription makes it easier to discover curated playlists, create your own playlists, find new artists, share songs with friends and more.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Spotify is just one music streaming platform that offers a free ad-supported plan, but if you’re over the ads but don’t want to start fresh somewhere new — or are looking for and affordable music streamer, there are a few ways you can score a Spotify Premium subscription for free.
Before committing to the streamer, you can take advantage of a few promotions and platforms that’ll help you avoid dropping $11 a month and use those savings for a fresh pair of over-ear headphones instead.
How to Get a Spotify Premium Subscription for Free
Before you go reaching for your card, PayPal is offering three months of Spotify Premium for free when you sign-up with PayPal. That means you can save $33 and enjoy ad-free music, unlimited skips, offline song downloads and more.
The best part? If you don’t have a PayPal account it’s free to sign-up and use, which means you can snag this deal for absolutely $0. Once the promo is over you’ll be charged $10.99/month for the premium subscription
PayPal Spotify Premium Promo: 3 Months Free
$10.99/month after free trial
New and current AT&T customers can take advantage of the phone and internet provider’s entertainment perks through the AT&T Unlimited & More Premium plan ($50/month when you get four lines). How it works is you add the plan to your account, then you can choose Spotify Premium as your entertainment option (out of seven choices total) for no additional charge.
Other qualifying AT&T customers can also sign up for a six month free trial of Spotify Premium ($66 value).
AT&T Spotify Premium Promo
$Free with AT&T Unlimited & More Premium Plan
Playing video games can also score you a free subscription to the streamer through Xbox. The gaming retailer is offering six months of Spotify Premium for new users when they join Xbox Game Pass. The membership costs as low as $9.99/month and will provide perks including a free Spotify Premium subscription and the ability to download and play games offline.
To redeem the offer you’ll need to sign up for a membership here or through the buy button below, then go to the Perks gallery in the Xbox Game Pass app on your console, Windows or mobile. From there you’ll want to select the Spotify Premium perk and follow the instructions.
Xbox Spotify Premium Promo: 6 Months Free
$10.99/month after free trial
Looking for additional savings? Groupon is constantly updating its Spotify Premium deals and promotions, which may include free subscriptions, half-off savings, coupons and more. Check here to see their current offerings.
For more product recommendations, check out our roundups of Apple Music deals, Amazon Music deals and Apple AirPod deals.
The algorithms continue their takeover: On Tuesday (Sept. 12), Spotify rolled out “daylist,” a “hyper-personalized, dynamic” playlist that updates throughout the day to “bring together the niche music and microgenres you usually listen to during particular moments in the day or on specific days of the week.”
Daylist is now available in the U.S., Canada, the U.K., Australia, New Zealand, and Ireland, according to Spotify’s announcement. The playlist updates several times “between sunup and sundown.” After that, who knows — listeners may have to choose their own music for a few hours before bedtime.
Spotify was once known for its editorial playlists like Today’s Top Hits and Baila Reggaeton. Since these functioned much like radio, concentrating a lot of listener attention on the same handful of songs, they were watched closely in the music industry. Placements were eagerly sought after due to their ability to drive a lot of streaming activity.
But since at least 2019, Spotify has been increasingly focused on rolling out auto-personalized playlists. That year, the service took collections like Beast Mode and Chill Hits, which previously had been the same for all listeners, and personalized them “for each listener based on their particular taste,” according to a company press release. (This change did not affect the biggest editorial playlists.)
Spotify found that this shift had three effects. Most importantly for the streaming service, listeners tuned in to personalized collections for longer. This is notable: Users were more likely to keep playing songs that Spotify fed to them based on their previous listening habits, rather than tracks selected by editors. Chalk one up to the machines.
In addition, the drive towards personalization meant that the streaming wealth was spread across more acts — raising “the number of artists featured on playlists by 30% and the number of songs listeners are discovering by 35%,” according to the company’s announcement. “We found that, after discovering a song through a personalized editorial playlist, the number of listeners who then seek out the track on their own for repeat listens is up by 80%,” Spotify’s blog post continued. “In fact, the average number of times a listener saves a track is up 66%.”
Personalization has become more important than ever in the age of TikTok, which is constantly praised for its ability to discern small differences between users’ preferences and serve up videos that keep them scrolling. “Everything on TikTok feels like it was meant especially for you,” one music executive told Billboard last year.
Daylight is Spotify’s latest attempt to generate that same feeling.
“You’re ever-changing,” the company wrote, “and your playlists should be too.”
Selena Gomez could hardly “Calm Down” after her breezy Rema collaboration hit 1 billion Spotify streams. The star took to her Instagram Stories and Twitter on Sunday (Sept. 10) to share the accomplishment, writing, “I’m so grateful. Love you @heisrema!” The billion stream milestone is particularly special for Rema, as it’s the first time an African […]
During his tenure at Google in the early 2000s, Shuman Ghosemajumder‘s official title was global head of product, trust and safety. But he also acquired a snazzier moniker, “click fraud czar,” thanks to his efforts to combat bad actors who try to fake online activity to inflate advertising payouts.
“It was very surprising to us, almost 20 years ago, when we saw organized crime getting involved with online fraud,” Ghosemajumder says. “Ever since then, I’m never surprised: The idea of cybercrime or online fraud coming from an individual hacker sitting in their bedroom hasn’t been the case for basically 30 years.”
Criminal interest in a different type of click fraud drew the attention of the music industry this week, when the Swedish paper Svenska Dagbladet published a piece alleging that the country’s gangs use streaming manipulation as a way to launder money earned via illicit activities. “Spotify has become an ATM for them,” an anonymous police investigator told the paper.
“That article appears to point to a really kind of ingenious way of laundering money,” says James Trusty, a former federal prosecutor who worked on cases involving both computer fraud and money laundering. “It seems to me to be a fairly invisible process right now, and that poses serious challenges to law enforcement.”
“It’s the usual chase,” he adds. “The robbers come up with something new, and the cops eventually catch up.”
In a statement to Svenska Dagbladet, a rep for Spotify told the paper that “manipulated streams are a challenge for the entire industry,” one that the platform “is working hard to combat” via “market leading” technology. On top of that, the rep said Spotify has discovered no evidence that it is being used as a money laundering tool.
If additional criminal activity is discovered on streaming platforms, could that bring new pressure to the music industry to address streaming fraud — something many believe is long overdue?
The article arrives at a time when executives from around the music industry are calling for better monitoring of the streaming ecosystem. “As an industry, we need to do more to harden the defenses of platforms and deter bad actors from using music streaming for criminal purposes,” Beatdapp co-CEOs Morgan Hayduk and Andrew Batey said in a statement. (Beatdapp makes fraud detection technology.)
Svenska Dagbladet‘s report is hardly the first time connections have been drawn between criminals and the music business. Industry history books are sprinkled with gangsters, especially in the earlier decades before it consolidated and became increasingly corporate. In one of the most infamous episodes, the longstanding practice of paying for airplay drew government scrutiny after a 1986 NBC report linked prominent radio promoters with members of the mafia.
But the resulting investigation ended up having little impact and ultimately fizzled out. In the book Hit Men, which catalogs this period, Fredric Dannen wrote that the lesson for the record business was that “the government is incapable of sending any major music industry figure to jail.” Paying for airplay continued unchecked for more than a decade.
The practice of paying for artificial streams has only recently drawn public criticism in the U.S. music industry. Streaming manipulation has the potential to distort market share calculations and steer money away from the hardworking artists who are not gaming the system. Both Universal Music Group CEO Lucian Grainge and Sony Music CEO Rob Stringer have expressed concern about fraud in calls with financial analysts this year.
“Once someone like Lucian Grainge makes a statement about it, it’s necessarily going to get more prominence,” says one streaming service executive who agreed to speak about manipulation on the condition of anonymity. “That’s not to say we weren’t dealing with it behind the scenes before Lucian was making statements. But now there is broader recognition of the scope of the problem and the impact that it has on revenues and royalties that should be, but have not been, paid through to legitimate artists.”
Potential connections between streaming manipulation and criminal elements were raised last year at a pair of music industry panels, first at South by Southwest and then at the Music Biz conference. Michael Pelczynski, who was then SoundCloud’s vp of strategy, participated in both discussions. “We were able to see signs of such activity” by collaborating with Pandora/SiriusXM and the cybersecurity company HUMAN, he says. “The benefit of creating a coalition with a third party was they could puzzle together certain patterns that we as individual platforms could not.”
Streamers try to work backwards from anomalies in the data, trawling for “potential bad actor networks,” as Pelczynski puts it, and trying to prevent them from “migrat[ing] from platform to platform.” Svenska Dagbladet took a different approach, speaking to several criminals who claimed to have direct knowledge of the laundering scheme.
The paper reported that Swedish gangs take criminal profits, convert them into cryptocurrency, use that to buy fake streams for artists they’re connected to, and then collect the royalties. They lose some money in the process by paying for fake streams, but the royalties they extract from the music industry are now “clean” — they can’t lead back to anything gang-related.
“There is always a cost in money laundering,” Trusty explains. But even if it’s a really high transaction cost, it still puts you in a position where you have untraceable, usable profit. And so the key for any real money laundering operation is volume. The article seems to be pointing out that this is something that’s kind of an institutional mechanism for these gangs.”
Trusty was not surprised to hear about the results of Svenska Dagbladet‘s reporting. “Anytime you have technological developments, somebody’s going to figure out a way to take advantage of those in a bad way,” he continues. “It’s eventually in the industry’s interest to lean forward and figure out how to work with law enforcement to close this gap that’s being exploited.”