spotify wrapped
While everyone else is busy sharing their Spotify Wrapped lists on their socials this week, “Weird Al” Yankovic took some time on Wednesday (Nov. 29) in his Wrapped video to share a different story. “It’s my understanding that I had over 80 million streams on Spotify this year,” Yankovic said in his clip. “So, if […]
The end of November marks Spotify Wrapped season, the time of year when pretty much everyone is posting on social media about the artists and songs they listened to most this year. Wrapped has quickly become a beloved tradition among music lovers since since its launch in 2014. Not only does the year-end review give […]
Drake is just like music fans. After Spotify released its annual Wrapped campaign on Wednesday (Nov. 30), the Canadian MC is sharing who he’s been listening to this year.
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In an Instagram Story in the early morning hours of Dec. 1, Drake revealed that his top artist is another hip-hop star — and it was none other than the late Tupac Shakur. According to the “Jimmy Cooks” artist’s post, he listened to 2Pac for 246 minutes, putting him in the top 7 percent of Pac listeners in 2022.
That Shakur would be Drake’s most listened to artist this year isn’t a huge surprise. Drake has always sung the late artist’s praises in and out of the studio. “If there was anybody that I wish I could be a little more like, it’d probably be ‘Pac,” he said in a 2011 Boombox article.
This shouldn’t come as a surprise. Drake has previously sung Shakur praises in and out of the studio. “If there was anybody that I wish I could be a little more like, it’d probably be ‘Pac,” Drake told Boombox in 2011. “I think more than anything, aside from his music, which was absolutely incredible, I think he just drove people with who he was, the way he carried himself. He was somebody who was a free spirit and he did not care, he just did what he felt. I wish I could have a little more ‘Pac to my persona. I’m working on it.”
In 2017, the OVO Sound CEO referenced Pac again on the “Bring It Back” track with Trouble and Mike Will Made-It. “Do it for the six because we started there/ I got a girl that used to ride around with ‘Pac an’ them.”
Spotify’s annual Wrapped campaign, which launched in December 2016, allows the music streamer’s users to view data about their activity on the platform over the past year, and then share it on social media.
It’s been nearly two years since Olivia Rodrigo dropped her debut album Sour, and now her army of fans has reason to suspect new music is finally on the way from their queen.
The speculation arose Wednesday (Nov. 30) when the singer sent a special video message to her top fans as part of this year’s Spotify Wrapped. “Hey, it’s Olivia! I just wanted to say thank you so much for listening to my music this year,” she said in the fan-captured clip. “I really, truly couldn’t be more grateful and I’m so excited for next year, and all of the new things and new music that 2023 will bring. So I’m sending so much love your way and thank you again! Bye!”
Rodrigo’s first album shot to No. 1 all over the world upon its May 2021 release and contained the smash singles “Drivers License,” “Deja Vu,” “Good 4 U,” “Brutal” and “Traitor,” as well as fan-favorite cuts like “1 Step Forward, 3 Steps Back,” “Happier” and “Jealousy, Jealousy.”
Plenty has happened in the Disney star’s life since she unveiled Sour, though. She’s embarked on her first headlining tour across North America and Europe, starred in season 3 of High School Musical: The Musical: The Series, and premiered both her concert film Sour Prom and Disney+ documentary Driving Home 2 U (A Sour Film). Oh, and she also picked up her first trio of Grammy Awards at the 2022 ceremony for best new artist, best pop vocal album and best pop solo performance.
Most recently, Rodrigo honored Carly Simon with a performance of “You’re So Vain” at the ’70s icon’s induction into the Rock & Roll Hall of Fame as part of the class of 2022 and interviewed former co-star Jenna Ortega about her starring role in Netflix’s Wednesday.
Watch Rodrigo hint at new music to her Spotify Wrapped fans below.
‘Tis the season for Spotify Wrapped, a.k.a. the day of the year where you find out your music listening habits of 2022.
On Wednesday (Nov. 30) the streaming service unveiled its annual colorful, Instagrammable package in which it calculates all your personal data to serve up a custom accounting of your top artists, songs and playlists from the past year.
While Spotify Wrapped is available for anyone with an account, sometimes it can be hard to find. Don’t worry, though, Billboard‘s got your back. Like last year, the 2022 Spotify Wrapped is only accessible on the Spotify mobile app. So if you go to spotify.com/wrapped like usual, you’ll be directed to download the app.
Once you’ve logged in on mobile, your personalized look back at 2022 should appear right on the home screen with the message “Your 2022 Wrapped is here” beneath your six most recent listens. This year’s version also chronicles how users listening habits have changed throughout the day, breaking down what kind of music you stream over the course of the morning, noon and night via the “Audio Day” feature.
The latest Wrapped wrinkle is the “music personality” feature, a kind of Myers-Briggs-style personality test using four-letter codes that breaks down how you listen to music while assigning you one of 16 categories, including “Specialist,” “The Replayer,” “Early Adopter,” “Voyager,” “Adventurer” or “Fanclubber,” with each Personality getting its own colorful card perfect for sharing on socials. Spotify is also including messages from artists including Billie Eilish and Taylor Swift, in which they thank fans for listening to their music enough to get them in the Wrapped mix.
In addition to the annual rundown, this year’s Wrapped includes a creator experience for podcasters and artists. And Artist Wrapped, now in its sixth year, rolls out with several new features including “Your Artist Messages,” a dedicated Wrapped video feed, personalized to each listener; and a “Spotlight” on merchandise and ticketing which, for the first time, sees personalized offerings integrated into the Wrapped Hub and promoted to top fans via in-app notifications and other channels.
Click the icon and you’ll be guided through a fun journey revisiting all your favorite music that soundtracked your 2022.
Spotify has been prepping music fans for their personalized Spotify Wrapped playlist for weeks, and the end of year rollout appears to be right around the corner.
The teases started way back in mid-October, when the streaming giant tweeted, “We want to see your Wrapped Top Artist predictions,” garnering responses from fans eager to guess the artist they had streamed the most throughout the bulk of 2022. (One week later, Spotify launched its new ‘Your Wrapped Soundcheck’ feature for artists on the platform.)
In years past, Spotify has collected data regarding each user’s listening habits through Halloween (Oct. 31) with Wrapped dropping either Dec. 1 or 2 — which in 2022, would mean this Thursday or Friday. And while the company has yet to confirm an exact date for the 2022 iteration of the madness, they’ve ramped up anticipation for the big day since that first tweet.
On Nov. 22, just a few days before Thanksgiving, Spotify promised, “All will be revealed soon” when it came to Spotify Wrapped. One day later, they roped Lizzo into the conversation by posting a gif of the singer beneath another tweet which read, “Turn up the music… it’s almost about damn time for #SpotifyWrapped” — a point-blank reference to her Billboard Hot 100 No. 1 hit, and lead single off 2022’s Special.
On Sunday night (Nov. 27), the streamer sent out the latest alert to anxious fans, tweeting, “Want to be the first to know when #SpotifyWrapped is here? [Heart] this tweet and we’ll remind you!” Based on hints and history, it seems the annual drop of Spotify Wrapped is imminent.
Check out everything Spotify has shared about the latest Spotify Wrapped below.
We want to see your Wrapped Top Artist predictions 👇— Spotify (@Spotify) October 12, 2022
This year, Spotify is making the streamer’s annual year-end Wrapped campaign more artist-friendly.
Called Your Wrapped Soundcheck, the new feature, available via Spotify for Artists, will allow artists to upload videos thanking their biggest fans for a great year on Spotify, list their latest merch and ensure tickets for their upcoming shows are available on the platform. These videos and offers will then be promoted to top fans as a part of their Wrapped experience.
By uploading short, video messages of 30 seconds or less to their Spotify for Artists profiles, artists can let fans know what their support meant to them over the past year, tease what they’re working on next and/or tell a story that defined their year. Artists are encouraged to list merch on Shopify (the e-commerce giant that partnered with Spotify last October), and provide information regarding their upcoming concert dates on one of Spotify’s partner sites, plus set up a Fan Support account to collect end-of-year tips or drive donations to a charitable cause.
Artists are encouraged to prepare their profiles ahead of this year’s Wrapped season. Your Wrapped Soundcheck’s website provides step-by-step instructions to help artists get ready for the big day.
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