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Fat Joe has managed to remain an important figure within the culture for the past three decades all while maintaining an authentic connection to the streets that raised him. ClashTV, a burgeoning livestreaming digital platform, announced Thursday (August 17) that Fat Joe will be its first Streetball commissioner.
With Fat Joe taking the helm as ClashTV’s Streetball commissioner, the Bronx native will enter the new role overseeing the platform’s coverage of the sport while also joining ClashTV’s board along with an ownership stake in ClashTV.

“I’m proud to team up with ClashTV and establish a new era of Streetball. The ClashTV team truly understands the cultural and community impact of Streetball, so I’m looking forward to helping them elevate the game and bring athletes, creators and fans together in an innovative and meaningful way,” the rapper shared in a statement.
ClashTV CEO Jonathan Anastas adds, “Clash is with the culture. Joe is a superstar in the culture, and a lifelong Streetball fan. Together, we are going to unite the basketball leagues of America. In our mission to own the category of Streetball, there is no one more suited for this role than Fat Joe. What first bubbled up from the courts of New York City has become a worldwide movement. Joe’s expertise at leveraging media to grow the culture is legendary and we look forward to his contributions to ClashTV.”
ClashTV has a number of notable moves under its belt as it continues to grow the platform. The company partnered with AND1, and has forged partnerships with Alpha Metaverse Technologies Inc., creating and promoting summer basketball content, and was instrumental in the celebration of the 50th anniversary of the Drew League in Los Angeles among other moves.
Learn more about ClashTV here.

Photo: Fat Joe

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Social media personality and comedian Druski, who has over 6 million followers just on Instagram, is reportedly opening a sports agency. Yes, you read that right.
Called 4Lifers Sports Agency (4 Lifers being the name of his overall brand), his first client is reportedly star Florida Gators defensive end and NFL Draft prospect Princely Umanmielen.
Reports TMZ Sports:

TMZ Sports is told Druski — who boasts millions of followers on social media — is launching the athletics branch of his 4Lifers brand … with the defensive standout coming on board as his inaugural signee.
Umanmielen is widely regarded as one of the top defensive ends in the country … and has been named to the Chuck Bednarik and Lombardi Award watch lists this season after racking up 39 total tackles, 4.5 sacks and 2 forced fumbles for the Gators in 2022.

If you say this was on your bingo card, you’re a damn liar.
“Launching 4Lifers Sports Agency allows me to combine my two passions — sports and entertainment,” Druski told TMZ Sports. “Our team is committed to providing athletes with the resources, support and marketing opportunities to grow on and off the field. The process begins today with Florida Gators star Princely Umanmielen’s addition to our family.”
Needless to say, the social media peanut gallery has plenty of hot takes and jokes about Druski’s latest power move. See for yourself in the comments.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Spain takes on Sweden tonight in a semifinal match at the 2023 Women’s World Cup. The sixth-ranked Spanish women will be […]

Public Enemy co-founder and hip-hop legend Chuck D will have a key role in crafting Major League Baseball’s year-long Hip-Hop 50 celebrations. In a press release on Thursday (Aug. 10), MLB confirmed that Chuck D will serve as both music ambassador and content architect for their forthcoming festivities. This Friday (Aug. 11), Public Enemy will […]

Fall Out Boy is coming to a television screen near you. On Thursday (Aug. 10), NBC announced that the band — which consists of Patrick Stump, Pete Wentz, Andy Hurley and Joe Trohman — will star in the show opening for NBC and Peacock’s B1G Saturday Night, starting in September. B1G Saturday Night will return […]

Even though San Francisco’s Chase Center is Steph Curry’s home turf, he was the guest of honor at Paramore‘s Monday (Aug. 7) show. Staying true to the band’s on-tour tradition of bringing out one fan every night to assist frontwoman Hayley Williams in singing “Misery Business,” Paramore this time invited none other than the Golden […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
It’s almost time for the NFL kickoff, but until then, there are some preseason NFL games to hold fans over. We’re already in the second week of NFL preseason, and there are a string of games lined up for the next three weeks that’ll have your rooting for your favorite team while drumming up excitement for the 2023-2024 NFL regular season.

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This year, preseason will take place from Aug. 3 until Aug. 27, then there will be a short break until the regular 2023 NFL season starts on Sept. 7. The first preseason game was on Thursday (Aug. 3), and featured the Jets vs. the Browns in a game that ended in 16-21. Next up on the schedule is the Texans vs. the Patriots, which will take place on Thursday (Aug. 10) at 10 p.m. ET.

Other games occurring this week include the Vikings vs. the Seahawks, Steelers vs. the Buccaneers, Falcons vs. Dolphins, Packers vs. Bengals, Giants vs. Lions, Commanders vs. Browns, Broncos vs. Cardinals, Titans vs. Bears, Colts vs. Bills, Jets vs. Panthers, Jaguars vs. Panthers, Eagles vs. Ravens, Chargers vs. Rams, Chiefs vs. Saints and 49ers vs. Raiders.

You can check out the full NFL preseason schedule and scores here.

Unlike the normal season, preseason NFL games feature different streaming options to livestream the games online without cable.

Keep reading to learn how to watch NFL preseason online.
How to Watch NFL Preseason Live Without Cable

Most of the preseason NFL games are being aired on live network channels such as ABC, NBC and Fox, which means cable viewers can watch the games for free through their cable provider. If you don’t want to spend hundreds of dollars on cable, you may be able to stream the games through and HD antenna. Or, you can check out a few affordable streaming options we found below.

One of our favorite live TV streamers is DirecTV Stream, which provides a five-day free trial and a range of packages that start at $74.99/month once the trial ends. With it, you’ll have access to hundreds of local channels such as ESPN and the NFL Network that’ll air almost every NFL preseason game (except for one game that’s being streamed exclusively through Prime Video).

DirecTV Stream
$From $74.99/month after 5 days free

You’ll also be able to DVR games and other programs to watch back later, and have the ability to stream on an unlimited amount of devices.

Sling TV is offering a promo where you can get half off your first month (regularly $40) and enjoy everything from live sports coverage including NFL preseason, over 30 channels to browse and watch the news, entertainment and more. Plus, you can combine the Blue and Orange plans to expand your channel offerings to over 40 options for just $27.50 for the first month (regularly $55).

Sling TV
$20 $40 50% off% OFF
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Other promos the streamer has currently include one month of premium channels such as Starz, Showtime, AMC+ and MGM for free and a month of News Extra for free.

Peacock will also give you access to live sports through its Plus plan, which is just $11.99/month or save 17% through an annual plan for $119.99/year. Through it, you’ll not only get access to over 80,000 hours of live TV and Peacock Originals, but Premier League, WWE, Sunday Night Footbal, and MLB Sunday Leadoff.

Peacock Plus
$11.99/month
Buy Now 1

If you’re a student, you can take take advantage of its student discount promo, which provides the streaming service for only $1.99/month.

To maximize the amount of content you get without dropping hundreds of dollars, Hulu + Live TV provides you with the entire Hulu library and hundreds of cable channels including NFL Network and ESPN. Plans start at $69.99/month.

Hulu + Live TV
$From $69.99/month

If you’re a fan of bundling, you can add on Disney+ and ESPN+, which will provide you with live game analysis as well as game highlights and more.

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Jay-Z might be adding an English Premier League team to his roster, as the club’s current owner is in hot water with the U.S. government.

According to Yahoo, the Hip-Hop icon and business mogul is interested in being an owner of Tottenham Hotspur F.C., the Premier League soccer club. The news comes as its owner, British billionaire Joe Lewis, was charged with engaging “in multiple schemes to violate the securities laws through insider trading and submitting false and misleading filings with the United States Securities and Exchange Commission,” according to the unsealed indictment. Out on $300 million bail after appearing in a federal court in New York last Wednesday (July 26th), Lewis is charged with 16 counts of security fraud and three counts of conspiracy for alleged crimes between 2013 and 2021.

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As initial news of Lewis’ legal troubles began last October, the club issued a statement that he was “no longer a person with significant control at the club”. It raises the potential for the club to be purchased, with a current valuation of $2.8 billion by
Forbes along with the fact that other Premier League clubs like Manchester United, Chelsea, and Liverpool are under American ownership. Another selling point is the team’s star, striker Harry Kane, who is one of the best players in the world and the captain of England’s national men’s team.
Jay-Z, who would make a bid along with other investors, has been interested in owning a soccer team since 2010 when he made inquiries about buying a stake in Tottenham’s North London rivals, Arsenal. “I don’t know a lot about the business of soccer, but in the future if the right opportunity presented itself, then who knows,” he said at the time. Roc Nation has been active in Italy’s Serie A, recently signing a deal with the professional league. “He believes this is achievable, especially with the backing of fellow investors,” an unnamed associate of Jay-Z expressed. The consensus of observers is that he and his team are waiting to see the outcome of Lewis’ trial, for which a date hasn’t been set yet. The rapper and his representatives did not comment when contacted by reporters. 

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A year in to Spotify’s partnership with FC Barcelona and the music streamer and leading European soccer club are now focused on evolving the sponsorship deal to create “cultural moments” through sports and music collaboration.

“One year ago, we said this would be more than a partnership because we like to say that Barça is more than a club and that’s important because it’s our motto but also important when it comes to partnerships,” says Sergi Ricart, chief marketing and revenue officer, FC Barcelona. “It’s been a pioneer strategic partnership. The engagement of new audiences with the club and the engagement that the content we created has seen, it’s been massive.”

The deal — touted as a new way for the streaming giant to amplify artists across the globe — spans four seasons for team shirts and three seasons for training shirts. It will also rebrand FC Barcelona’s Camp Nou stadium as Spotify Camp Nou, following an extensive redevelopment project that’s scheduled to be ready for the 2024-2025 season. The partnership kicked off with two major artist campaigns featuring Drake‘s OVO and Rosalía‘s Motomami logos, respectively, on the Blaugrana team jerseys. Rosalía’s logo was the first to be featured on both the men’s and women’s teams home kits as part of the partnership.

Following the unveiling of Rosalía’s match kit on March 15, searches for “Rosalía” and “Motomami” on Spotify increased by over 100% globally and by nearly 200% in Spain (compared to searches on March 14), according to the streaming company. Moreover, in the hour after the El Clásico match ended on March 19, global streams of Rosalía tracks climbed on Spotify in multiple markets globally, including Egypt where the tracks saw a more than 220% boost, 170% in Morocco and almost 70% in Nigeria.

“Rosalía’s El Clásico match kit drove streams and awareness because that match has two or three times more global eyeballs than the Super Bowl. These artists are getting fully integrated campaigns and it’s stuff that is enormous in marketing value,” explains Marc Hazan, vp partnerships, Spotify.

Now, with the partnership in its second year, artists such as Anitta and Fuerza Regida have visited the training facilities for the making of the Barça on Tour summer playlist . And, during the team’s stop in L.A. on July 26 for their match against Arsenal, Daddy Yankee toured the Spotify studio with Barcelona players in tow where he showed them a behind-the-scenes-look at his recording process. Additionally, the partnership will support artists on the LED boards during the Barcelona matches while on the U.S. tour.

“We’re creating a cultural moment and for the club it’s so important,” adds Ricart. “We humbly think that we’re the biggest global sports brand but how can we move into a cultural brand and with the support of this partnership we are moving that way.”

Following its more than 20 global activations during the 2022-2023 season, Hazan is looking to tap into different markets immersing in different genres. “This is a long partnership for Spotify, we’re very invested,” he says. “It’s fair to say that football and music are two great passions, so to combine the two is something pretty unique and when you have Barcelona, arguably one of the biggest clubs with a massive following, you’re in a position where they want to partner heavily and there’s a full set of music rights available, that doesn’t come up every day.”

Sia has added another empowering anthem to her discography. The singer debuted her new song “Champion” during FOX Sports’ coverage of the FIFA Women’s World Cup Australia & New Zealand 2023 on Wednesday night (July 26), when the USA faced off against the Netherlands — which ended in a 1-1 tie. The nine-time Grammy nominee’s […]