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The Dunkin’ Super Bowl commercial starring Ben Affleck that aired during the game on Sunday (Feb. 9) is a 60-second cut, but there’s much more to see: The hilarious 7-minute version titled DunKings 2: The Movie expands on the battle of the bands story. Joining Ben is his brother Casey, plus Jeremy Strong, Bill Belichick […]
R&B star Ledisi performed on one of the biggest stages in her Grammy-winning career with a compelling live rendition of “Lift Every Voice and Sing” during the pre-game festivities for Super Bowl LIX in New Orleans. The occasion marked the fifth time that the song — also known as the Black national anthem — has been performed at the Super Bowl.
Dressed in a white pantsuit complemented by a floor-length long-sleeved coat, Ledisi was accompanied by a yellow-robed choir of 121 students from schools in the greater New Orleans area. Starting off slow and measured, the singer-songwriter-actress built up to a soaring crescendo that ended in her full-bodied voice sustaining the note on the last word in the song’s final verse: “Let us march on till victory is won.”
Earning hearty applause, her moving performance underscored the song’s message of hope, faith, resilience and unity amid the recent Los Angeles wildfires, last month’s act of terrorism on Bourbon Street in New Orleans and current challenges to such initiatives as DEI.
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While not a household name for some, New Orleans native Ledisi is heralded among fans for her potent vocals and colorful riffs integrated within a spirited fusion of R&B, soul, gospel and jazz. She counts legendary artist and civil rights activist Nina Simone as one of her major influences. Ledisi Sings Nina, released in 2021, was nominated for a Grammy for best traditional pop vocal album and an NAACP Image Award for outstanding jazz vocal album. Ledisi also portrayed another civil rights advocate, gospel singer Mahalia Jackson, in two projects: the 2022 biopic Remember Me: The Mahalia Jackson Story and in 2014’s Ava DuVernay-directed film Selma.
Ledisi recently released a new single “Love You Too.” A 2021 Grammy winner for best traditional R&B performance for “Anything for You,” Ledisi released 11th studio album, Good Life, last March.
In a statement prior to her pregame performance, Ledisi commented, “Performing at the Super Bowl is one of the most significant moments of my career. I’m honored to bring my voice and my story to such a monumental event, and I hope to inspire unity and pride with this performance.”
After partnering with Roc Nation in 2019, the NFL inaugurated its Super Bowl pre-game tradition of including “Lift Every Voice” in the wake of George Floyd’s murder. Alicia Keys first performed the song in a video that premiered for the NFL in September 2020 that was later re-aired ahead of Super Bowl LV in 2021. Since then, gospel duo Mary Mary, Sheryl Lee Ralph and, last year, Andra Day have delivered their own interpretations on the global sports stage.
The hymn originated as a poem written by NAACP leader James Weldon Johnson in 1900, with its verses paired with music composed by Johnson’s brother, John Rosamond Johnson. The song was later adopted by the NAACP as a clarion call during the civil rights movement of the ‘50s and ‘60s.
Preceding Kendrick Lamar’s highly anticipated Super Bowl LIX halftime performance, the pregame lineup also included performances by Lady Gaga (“Hold My Hand”), Lauren Daigle and Trombone Shortly (“America the Beautiful”) and Jon Batiste (“The Star-Spangled Banner”).
Super Bowl LIX opened with a bang. Before the Kansas City Chiefs and Philadelphia Eagles hit the field at the Caesars Superdome in New Orleans on Sunday (Feb. 9), Lady Gaga performed her Top Gun tune “Hold My Hand” surrounded by rapt revelers on the city’s infamous Bourbon Street. Her performance honored victims of the […]
Lady Gaga cast a spell at the 2025 Grammys with “Abracadabra,” and for the 2025 Super Bowl, she showed up to bring audiences together with another rousing performance.
In a special segment ahead of Super Bowl LIX, Gaga appeared alongside sports legends Tom Brady, Michael Strahan, Terry Bradshaw and others in a pre-filmed segment on New Orleans’ iconic Bourbon Street to pay tribute to the victims of multiple disasters over the last year, including the New Orleans terror attack, Hurricane Helene and the Los Angeles wildfires.
“Here on Bourbon Street, always the heart and soul of New Orleans, this year began with a terror attack that tried to shatter its spirit,” Strahan said while walking down the iconic thoroughfare sporting a “NOLA Strong” shirt. Brady, wearing an L.A. Fire Department T-shirt, joined in, adding that New Orleans’ resilience is “matched by the resolve of our country. When tragedy strikes, we don’t break — we come together, we rise above and we never let evil win.”
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The camera then cut to Gaga — sporting a wide-brimmed white hat and long white lace dress — seated at a piano and surrounded by a crowd in the middle of Bourbon Street. The singer launched into a stripped down performance of her Top Gun: Maverick single “Hold My Hand.” With various police officers and firefighters looking on, Gaga drove home the song’s inspirational message: “So cry tonight/ But don’t you let go of my hand,” she sang. “You can cry every last tear/ I won’t leave ’til I understand/ Promise you’ll just hold my hand.”
The segment aired just before the Philadelphia Eagles squared off against the Kansas City Chiefs in the 2025 Super Bowl. Music fans around the world will be tuning into the program to watch as Kendrick Lamar takes center stage at Caesars Superdome for the Super Bowl LIX Halftime Show, featuring special guest SZA.
In the pre-show, meanwhile, in addition to Gaga, performers included Ledisi, Harry Connick Jr., Lauren Daigle and Jon Batiste to deliver annual renditions of the national anthem, “Lift Every Voice and Sing” and “America the Beautiful.”
Watch Gaga’s performance of “Hold My Hand” above.
Lauren Daigle was joined by her fellow Louisiana native Trombone Shorty for a New Orleans-flavored take on “America the Beautiful” ahead of the 2025 Super Bowl. Trombone Shorty kicked things off with a wailing trombone line before Daigle began singing the patriotic standard. After the first verse, we got one more trombone solo before Daigle […]
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Remember when you had to watch the Super Bowl just to see the actual Super Bowl commercials? Not anymore.
Being that brands are paying millions for their spots during the Big Game, many have said “later” for any anticipation and have been touting their commercials before players have even stepped on the field for practice.
The spots have plenty of range, too. For example, you have Meg Ryan and Billie Crystal reuniting to make magic based on a movie that dropped 35 years ago, and then you have Lil Wayne basically announcing his new album via a commercial for lotion. One throughline we do appreciate, when done well, is the use of Hip-Hop music (see Pfize with LL Cool J and Michelob Ultra with Rick Ross).
We’ll keep tabs on any commercials that actually debut during the Super Bowl and will add here accordingly. But for the right now, here are all the best Super Bowl 25 commercials. And some “meh,” too—for archival purposes.
1. Pfizer
Props for the usage of LL Cool J’s “Mama Said Knock You Out.” F*ck cancer, infinitely.
2. Michelob ULTRA – The ULTRA Hustle
Rick Ross is getting a check, and Willem Dafoe and Catherine O’Hara are basically scammers—watch out for Sabrina Ionescu, Randy Moss, and Ryan Crouser.
3. Bud Light – Big Men on Cul-de-Sac
Feauturing Shane Gillis, Post Malone, and Peyton Manning, we respect it due to the clutch use of Huey Lewis & The News music.
4. Google Pixel – Dream Job
Love what you do, you’ll never work a day in your life.
5. Hellmann’s – When Harry Met Sally Reunion
The fact that Meg Ryan and Billy Crystal reunited to push Hellmann’s mayonnaise in homage to When Harry Met Sally is textbook example of the jokes write themselves.
6. Häagen-Dazs – Not So Fast, Not So Furious
Apparently Häagen-Daz has a budget for Ludacris, Michelle Rodriguez and Vin Diesel to parody The Fast & The Furious. What a time.
7. Cetaphil – We’re all a Lil Sensitive
You gotta give Lil Wayne props for being able to laugh at himself after the whole Why Kendrick and not met at the Super Bowl brouhaha. And he managed to sneak in a Carter VI announcement.
8. STōK Cold Brew Coffee | Hollywood Magic
Channing Tatum getting his dance on to C+C Music Factory for cold brew coffee, and to inspire soccer celebration, wasn’t on anyone’s bingo card.
Kendrick Lamar will return to the Super Bowl stage on Sunday (Feb. 9), but this time, the Compton native is slated to headline the Super Bowl LIX Halftime Show in New Orleans.
Between the Drake battle, arrival of GNX and “Not Like Us” taking home five Grammy Awards — including song of the year and record of the year — it’s quite possibly been the most decorated 10-month stretch of Lamar’s career.
As detailed in this episode of Billboard Explains, the 37-year-old West Coast hip-hop titan has long laid the foundation, with decades of work honing his craft and refining his flows to get to this point at the top of the rap food chain.
Born in 1987, Kendrick took an interest in poetry and released his first mixtape as a teenager in 2003 titled Y.H.N.I.C. (Hub City Threat: Minor of the Year) under his initial K-Dot alias.
It wasn’t until his fourth mixtape, Overly Dedicated, that he made his Billboard chart debut in 2010 and changed his rap name to Kendrick Lamar.
Following his Billboard 200 debut (No. 113) with Section.80 in 2011, Lamar unleashed his major label studio album under Top Dawg Entertainment/Interscope Records when Good Kid, M.A.A.D City arrived in October 2012 and debuted at No. 2 on the all-genre albums chart.
The cinematic LP earned Kendrick seven Grammy nominations and was led by singles such as “Swimming Pools (Drank),” which was his Billboard Hot 100 debut, reaching the top 20.
To Pimp a Butterfly saw Lamar continue to elevate his profile when he scored his first Billboard 200 chart-topper in 2015. Two years later, DAMN. hit the streets and made history as K. Dot became the first artist to win the Pulitzer Prize for a hip-hop album.
He curated the Black Panther soundtrack in 2018, and Kendrick returned in 2022 following a hiatus with the poignant Mr. Morale & The Big Steppers.
2024 proved to be his biggest year yet, as his Drake diss “Not Like Us” topped the Hot 100, and he spun the block before the year ended with the release of GNX, which produced the No. 1 “Squabble Up” and occupied the entire Hot 100’s top five.
Explore more about Lamar’s rise in the video above.
Bad Bunny can’t help but flash his pearly white smile in new Super Bowl ad for Ritz Crackers that also features Aubrey Plaza and Michael Shannon. But his positivity and happy-go-lucky attitude make him an outsider at the Ritz Salty Club, a lounge located in Utah’s salt flats where everyone is … salty. The ad […]
Snoop Dogg was dropping jokes like they were hot at the NFL Honors Thursday (Feb. 6), but one of them in particular — lobbed at Bill Belichick and the coach’s girlfriend, Jordon Hudson — packed extra heat. During the rapper’s opening monologue at the pre-Super Bowl award ceremony, which he hosted, Snoop got the crowd […]
Thanks in part to LL Cool J‘s “Mama Said Knock You Out,” Pfizer’s new Super Bowl commercial will leave viewers feeling hyped about the medical company’s ongoing cancer research — but because of the inspiring message at its center, it’ll also likely leave you in tears.
Posted to YouTube Friday (Feb. 7), the minute-long commercial opens with a young cancer patient lying in a hospital bed and watching a boxing match introduced by Michael Buffer’s iconic line, “Let’s get ready to rumble!”
The little boy then stands up, suddenly dressed in boxing shorts and gloves, and lands a knockout punch on a celebratory bell on the wall, signifying the end of treatment. After that, he struts through the hospital hallways to the triumphant beat of LL’s iconic 1991 hit as doctors and nurses applaud.
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The celebration continues on the streets, where crowds of people gather to cheer on the young champion on every step to his final destination: home, where his mom tearfully wraps him in a big hug.
“Hey cancer,” reads onscreen text at one point. “We’re gonna knock you out.”
After showing photos of the little boy’s difficult treatment journey, the ad then displays a call to action with more bits of text. “Pfizer is fighting for eight cancer breakthroughs by 2030,” it reads. “Join the fight at PfizerForAll.com.”
The spot is set to air during the Super Bowl broadcast during a commercial break as the Kansas City Chiefs face off against the Philadelphia Eagles Sunday (Feb. 9). Of having his song — which reached No. 17 on the Billboard Hot 100 in 1991 — featured in such an inspiring ad, the “Loungin” rapper told People, “It feels good to have my song used for such an important cause.”
“Strength and resilience are at the heart of hip-hop, and they’re just as crucial in the fight against cancer,” continued LL, whose wife, Simone Smith, has battled bone cancer. “My family knows firsthand — staying on top of your health and getting screened early can save lives.”
Watch Pfizer’s “Knock Out” Super Bowl ad above.