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Soccer, music and community came together on Monday (May 19) at the Tenple field in Villaviciosa de Odón, Madrid, Spain, where Myke Towers’ Young Kingz Foundation and David Villa’s DV7 Academy officially kicked off their global partnership. The event marked the start of a series of joint initiatives aimed at creating real opportunities for young people in vulnerable situations.
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Towers, one of the most influential voices in Latin urban music, and Villa, the all-time top scorer for Spain’s national soccer team and a 2010 World Cup champion, share the same vision: transforming lives through talent, discipline and social commitment.
“I’m not doing this expecting it to blow up like a song,” Towers tells Billboard Español. “It’s more about leaving a legacy. Creating a habit. Inspiring those who can help to do so, in their own way.”
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“I feel good because this brings together two things I’m passionate about: music and sports,” he adds. “And if I can do something for others through that, even better.”
For Towers, giving back is essential. “When you’re blessed, it’s only natural to want to bless others,” he shares.
Although Villa couldn’t attend the event in person as he was in the Dominican Republic visiting one of his academies, he connected with Towers via video call, where both reaffirmed their commitment to joining forces to provide real resources to young people. Towers took the opportunity to thank Villa for his earlier visit to the Quintana Club in Puerto Rico, a gesture that marked the beginning of the bond between their two foundations.
Villa, on the other hand, celebrated the collaboration with the Young Kingz Foundation. “Soccer is a powerful tool for building community and well-being,” he tells Billboard Español, and reveals that his favorite song by Towers is “Lala.”
The partnership is already underway, with projects in Puerto Rico, New York, Colombia and Spain that include free sports clinics, exchange programs, urban space revitalization and educational support for vulnerable youth. For Villa, the most rewarding part is seeing the immediate impact on the daily lives of young people. “When I visit the academies and see them happy, sharing, and enjoying themselves, that’s the most beautiful thing,” he says. “You can win or lose, but the important thing is that they have a meaningful experience.”
The Young Kingz Foundation was established in July 2024, but Myke Towers’ community commitment had been developing long before that. “Michael had already been consistently supporting his community. The foundation allowed him to organize that effort and amplify its impact,” Derick Luna, president of the board of directors and the artist’s business manager, tells Billboard Español.
One of the standout stories from the event was that of Mateo Bermúdez, a 13-year-old Puerto Rican soccer player who traveled from Galicia to attend; he was sponsored by the DV7 Academy to continue his training in Spain. Mateo was born in the same community as Towers, Quintana, and represents the kind of talent this project aims to highlight and support.
“He has something special. He adapts, smiles when the group smiles and knows how to push through tough moments. That’s not something you can teach,” Ossie Antonetti, president of JDB Internacional (Young Puerto Rican Athletes) and a partner of the Young Kingz Foundation, tells Billboard Español.
“Mateo is a kid I’ve known since he was little, and I have a lot of love for him. I know he’s going to go far because he has humility, and that will take him very high,” adds Towers.
In a conversation with Billboard, Villa emphasizes the importance of supporting soccer development in communities that often go unnoticed. “We know where we can help, and this partnership allows us to do so with real impact,” he says.
During the event in Madrid, Towers also spent time with students from Villa’s soccer academy and took photos with fans who came to the field.
The event coincided with the kickoff of Myke Towers’ Europe Tour 2025, which will begin with two sold-out concerts at the Movistar Arena in Spain’s capital. In the coming weeks, the artist will perform in Cádiz, Barcelona, Paris, Zurich, London and other cities as part of his tour.
Linkin Park will headline the upcoming UEFA Champions League final kick-off show at Munich Football Arena on May 31. The teams for the finale of one of the most prestigious football tournaments on Earth have not yet been announced, but regardless of which top-division European club makes the cut, they will have the pitch more […]
Sure, Lionel Messi is a soccer superstar, but he’s also a mainstay in the music world, often getting shout-outs in lyrics from artists across the globe.
In fact, Apple Music has a whole playlist of songs that mention him, separated by continent and featuring songs by Justin Bieber, Travis Scott, Future, Lil Uzi Vert, Bad Bunny, Stormzy, Burna Boy and many more.
In new clips from his sit-down interview with Apple Music’s Zane Lowe, shared exclusively via Billboard, the Argentine athlete revealed that he’s “flattered” to be mentioned so often in song lyrics. “My sons also enjoy it and they are surprised to hear my name in a song,” he added of 12-year-old Thiago, 9-year-old Mateo and 6-year-old Ciro. “It’s actually really nice to be part of music from that angle.”
Messi continued, “For me, that is very moving and I am grateful to those who did it because I know that in all the lyrics, they mention me with lots of affection, flattering me for some reason.”
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However, it’s not the music that makes him a “cool dad”; it’s his athletic achievements, from leading Argentina to the World Cup in 2022 to his Inter Miami squad winning the 2023 Leagues Cup after his MLS debut. “My thing is the field,” he says. “When things work out well, and we have a chance to celebrate a title as a group or individually and to be able to enjoy it with them is special for me. … To achieve in this sport and to enjoy it with them, for me, that is the best.”
Messi also discussed his general relationship with music and how much sports and music are intertwined. “We listen to music in our everyday lives or before the matches and after the matches as well. The football environment and the locker room has music constantly,” he shares. “Generally, music is present in everything we do.”
He continues, “I’ve always had that craze of listening to music going to games or listening to music before matches. During my whole career, it’s always been this way. Football and music coexist in a lot of these moments and places.”
Watch the exclusive clip below. Zane Lowe’s full interview with Lionel Messi will be available on Apple Music, YouTube and MLS Season Pass beginning Friday (Feb. 28). Fans can watch Inter Miami and all of Major League Soccer’s 2025 season exclusively on MLS Season Pass on Apple TV.
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The 2024-2025 Premier Leagues season is off and running. The season started on Aug. 17 with the first of 31 soccer matches scheduled across on NBC, USA, Telemundo and Peacock.
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Keep reading for more details on ways to stream the new season from anywhere.
Where to Stream Premier League Games
Soccer lovers can stream Premier League games with a free trail from streaming platforms such as DirecTV, Fubo TV and Hulu + Live TV. All three platforms offer live, local and cable channels including NBC and USA Network.
Although most of the Premier League games are set to air on NBC and USA, some of them will also air on Telemundo. You can stream Premier League games live and on-demand with a subscription to DirecTV, Sling TV, Fubo, Peacock and Hulu + Live TV.
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If you’re on a budget, now’s a good time to find end-of-summer discounts on streaming platforms such as DirecTV Stream, which is discounted to $49.99/month for a limited time. DirecTV Stream features over 90 cable channels, plus DVR.
Fubo is also on sale for $49.99/month after a free trial for a week. Fubo Pro (reg. $79.99) lets you stream 194 channels with unlimited DVR and streaming on up to 10 screens.
Sling TV’s streaming plans start at $20/month for up 34 channels. Save $72 when you prepay for four months of Sling TV service.
How to Watch Premier League on Peacock
Peacock is another way to stream Premier League games from anywhere. Streaming plans start at $7.99/month for access to the Premium and $13.99/month for Peacock Premium Plus with live NBC.
Want more ways to watch? ExpressVPN allows you to stream Premier League matches from anywhere around the globe.
See below for a schedule of games taking place over Labor Day weekend and where to watch.
Premier League Schedule: Where to Watch
Saturday, Aug. 31
Arsenal vs. Brighton, USA/Universo
Everton vs. Bournemouth, USA/Universo
Brentford vs. Southampton, Peacock
Ipswich vs. Fulham, Peacock
Leicester vs. Aston Villa, Peacock
Nottm Forest vs. Wolves, Peacock
West Ham vs. Manchester City, Peacock/NBC/Universo
Sunday, Sept. 1
Newcastle vs. Spurs, USA/Telemundo
Chelsea vs. Crystal Palace, Peacock
Manchester United vs. Liverpool, Peacock
The worlds of sports and music often collide, and the cultures have become synonymous with one another. Four MLS superstars have revealed what’s getting them in the zone before they hit the pitch to dominate.
On Thursday night (Aug. 22) Apple Music launched The Warm-Up playlists curated by FC Cincinnati’s Luciano “Lucho” Acosta, Nashville SC’s Hany Mukhtar, LAFC’s Denis Bouanga and Columbus Crew member Cucho Hernández.
“Music helps me to release tension and lets me focus,” Acosta told Apple Music. He blends the worlds of hip-hop and reggaeton for his pregame jams, with picks like Kendrick Lamar’s atomic Drake diss “Not Like Us,” as well as a mix of Bad Bunny, Nicky Jam, Anuel AA and Feid.
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Eminem’s “Lose Yourself” could motivate the laziest of individuals to run through a wall. Mukhtar brings that same intensity to Nashville SC as a rap savant with playlist selections including Drake, Cardi B, Lil Durk, Lil Baby, Travis Scott, Rick Ross, Meek Mill and more.
While Bouanga relocated to the West Coast to suit up for LAFC, the star winger still favors his French roots with rappers such as SDM, Maes and Niska. He’s still nuanced in American rap, with Pop Smoke, Drake, DMX, Travis Scott being some of his favorites.
“Music plays an essential role in the preparation of my match. It allows me to put myself in my bubble and not think of anything at all. Once the headphones are removed, motivation and determination is already present. I just have to go to the field and win,” he said to Apple Music of his picks. “They make me do the ‘butterfly effect,’ which means making me move my head and sing!”
With Cucho Hernández thousands of miles away from Colombia, the talented striker gets a taste of home with Colombian Vallenato across his pre-game playlist. He presses “play” on Anuel AA, Bad Bunny, Maluma, J Balvin and more before taking the field.
“Music cheers me up,” the 25-year-old shared with Apple Music. “Helps me focus before training, concentrates us in the locker room, helps me concentrate and boost my vibes.”
Fans can catch Hernández and Bouanga in action on Sunday (Aug. 25) when they match up as part of the Leagues Cup, which can be streamed exclusively on Apple TV.
Listen to the players’ playlists below:
Hany Mukhtar:
Luciano Acosta:
Denis Bouanga:
Cucho Hernández:
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Major League Soccer is more popular than ever with superstar players — such as Lionel Messi, Riqui Puig, Cucho Hernández, Luciano Acosta and others — dazzling fans all season long. And at the midway point of the season, MLS takes on Liga MX in inter-league play.
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The MLS All-Star Game 2024 — which will see the MLS all-star players go up against Liga MX all-stars — takes place at Lower.com Field in Columbus, Ohio, on Wednesday, July 24.
What Time Is the MLS All-Star Game 2024?
The MLS All-Star Game broadcasts live on Saturday, July 20, at 8 p.m. ET/5 p.m. PT. The MLS vs. Liga MX match livestreams on MLS Season Pass on Apple TV.
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How to Watch MLS Season Pass, Pricing
MLS Season Pass is a standalone service within the Apple TV app. It gives fans exclusive access to livestream every regular and post-season match — and no local blackouts. In addition, all broadcasts are in English or Spanish.
How much does MLS Season Pass cost? It’s $14.99 per month or $49 for the rest of the season (regularly $99). However, Apple TV+ subscribers can sign up at a discount of $12.99 per month or $39 for the rest of the season (regularly $79).
MLS Season Pass on Apple TV is available in over 100 countries around the world. If you’re not an Apple TV+ subscriber, you can join for free!
Apple TV+ is $9.99 per month after a seven-day free trail. The streaming platform features live sports, movies, TV series, live concerts and other binge-worthy originals.
How to Get MLS Season Pass for Free
Want to stream MLS Season Pass matches, including MLS All-Star Game 2024? T-Mobile offers qualifying customers a free subscription to MLS Season Pass via Apple TV+. Also, customers who subscribe to T-Mobile’s Go5G Plus Plan can enjoy Apple TV+ for free. Learn more about T-Mobile’s free perks here.
Meanwhile, Apple TV+ and MLS Season Pass are streamable on Apple devices, like the iPhone, iPad and Apple TV 4K, smart TVs and other streaming devices such as Fire TV Stick, Roku and Google Chromecast, as well as on the web.
Who Is Playing During the MLS All-Star Game?
Instead of East vs. West, this is this the third year that MLS All-Star Game features MLS All-Stars vs. Liga MX All-Stars in inter-league play. Moreover, the all-star break is extended because the 2024 Olympics take place in Paris later in July.
Below, check out a complete roster list of MLS All-Stars and Liga MX All-Stars.
MLS All-Stars:
Cristian Arango — Real Salt Lake
Christian Benteke — D.C. United
Federico Bernardeschi — Toronto FC
Denis Bouanga — Los Angeles Football Club
Cucho — Columbus Crew
Lionel Messi — Inter Miami CF
Diego Rossi — Columbus Crew
Luis Suárez — Inter Miami CF
Luciano Acosta — FC Cincinnati
Sergio Busquets — Inter Miami CF
Mathieu Choinière — CF Montréal
Evander — Portland Timbers
Ryan Gauld — Vancouver Whitecaps FC
Héctor Herrera — Houston Dynam FC
Robin Lod — Minnesota United
Hany Mukhtar — Nashville SC
Darlington Nagbe — Columbus Crew
Riqui Puig — LA Galaxy
Jordi Alba — Inter Miami CF
Rudy Camacho — Columbus Crew
Justen Glad — Real Salt Lake
Aaron Herrera — D.C. United
Thiago Martins — New York City FC
Steven Moreira — Columbus Crew
Luca Orellano — FC Cincinnati
Miles Robinson — FC Cincinnati
Keegan Rosenberry — Colorado Rapids
Roman Bürki — St. Louis City SC
Hugo Lloris — Los Angeles Football Club
Maarten Paes — FC Dallas
Liga MX All-Stars:
Ángel Malagón — Club America
Kevin Mier — Cruz Azul
Fernando Tapia — Tigres UANL
Jesús Angulo — Tigres UANL
Unai Bilbao — Club Tijuana
Gustavo Ferrareis — Puebla
Brian García — Toluca
Bryan González — CF Pachuca
Alan Mozo — Guadalajara
Alexis Peña — Club Necaxa
Gonzalo Piovi — Cruz Azul
Guido Pizarro — Tigres UANL
Alán Bautista — CF Pachuca
Germán Berterame — CF Monterrey
Juan Brunetta — Tigres UANL
Nelson Deossa — CF Pachuca
Javairô Dilrosun — Club América
Jonathan Dos Santos — Club América
Rodrigo Dourado — Atlético San Luis
Álvaro Fidalgo — Club América
Andrés Guardado — Club León
César Huerta — Pumas UNAM
Oussama Idrissi — CF Pachuca
Maximiliano Meza — CF Monterrey
Carlos Rodríguez — Cruz Azul
Andre-Pierre Gignac — Tigres UANL
Guillermo Martínez — Pumas UNAM
Salomón Rondón — CF Pachuca
More on Apple TV+
Additionally, Apple TV+ offers some of the best originals in streaming, including For All Mankind, Severance, Long Way Up, Palm Royale, Masters of the Air, Lessons in Chemistry, Ted Lasso, The Morning Show, Killers of the Flower Moon and more.
How to Buy MLS All-Star Game Tickets Online
Want to attend MLS All-Star Game in person? There are last-minute tickets available with Vivid Seat, SeatGeek, StubHub and Ticketmaster. Prices vary depending on seats available at Lower.com Field in Columbus.
MLS All-Star Game 2024 livestream on MLS Season Pass on Apple TV on Wednesday, July 24, at 8 p.m. ET/5 p.m. PT.
Beyond the drama and debate surrounding this year’s Copa América, we at Round saw a different kind of news story emerge: How the oldest international football competition in the world is driving niche Latin American music genres to new audiences in North America.
Soccer is increasingly finding its footing in American culture, and its rise in popularity is reflected in the number of viewers this year’s tournament reeled in. According to The Hollywood Reporter, both Fox and Univision registered record viewership for the Euro 2024 and Copa America finals. The Spain-England game drew a combined 9.43 million viewers on Sunday afternoon, and in primetime, Argentina’s victory over Colombia averaged 11.63 million viewers across the two networks. Fox scored more than 6 million viewers for both matches, which, outside of the World Cup, became the most-watched soccer telecasts ever on the network.
Copa America’s record ratings were reflected on TikTok, where the #CopaAmerica2024 hashtag garnered 71.5 million views. The U.S. accounted for 13% of the content creation on TikTok around the event, second only to Mexico at 15%, according to data compiled by Round Technology, which can scrape social media platforms to provide proprietary data. Whilst conversation on social platforms was initially driven by what was happening on the pitch, we later saw audiences interact more than ever with Latin music, demonstrating how central music has become to the tournament.
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This year, Shakira’s halftime performance at the Copa America final infused Latin culture into the event despite initial reservations from Colombia’s national team coach, Néstor Lorenzo, about extending the halftime break for the show (soccer tournaments typically don’t have halftime shows, and if they do, they don’t extend beyond 15 minutes). Meanwhile, Colombia’s music elite rocked up to the tournament decider, with Feid, Ryan Castro, Karol G, Maluma, Blessd, Camilo, Fonseca and Juanes all in attendance. Impressively, those artists collectively represent more than a quarter of a billion monthly listeners on Spotify.
On TikTok, three tracks stood out as firm favorites for the platform’s users: Shakira’s “Punteria” (the official song of TelevisaUnivision coverage of the tournament); Ryan Castro’s reggaeton track “El Ritmo Que Nos Une” (the Colombian team’s official song); and MC Danone’s Brazilian funk tune “Vem Quebrando.” Together, those tracks have featured in nearly 550,000 TikTok creations since the tournament began on June 21. In comparison, across the pond in Europe, the official song of the Euros, “FIRE” by Meduza, OneRepublic and Leony, sparked just 70,000 creations, while England’s unofficial anthem “Three Lions (It’s Coming Home)” garnered 64,000 creations during the tournament.
Copa America’s surprising success on TikTok, coupled with its deepening connection to music, has been game-changing for artists by bringing attention to emerging genres. Take, for example, “Vem Quebrando,” a Brazilian funk song popularized by Colombian midfielder Richard Ríos, who performs a TikTok dance associated with the track whenever he scores.
Originally recorded by MC Danone, “Vem Quebrando” has seen a significant rise in popularity, racking up more than 85 million streams and highlighting the potential for niche genres to find a wider audience. With 1.6 million monthly listeners on Spotify, MC Danone illustrates how local Latin American sounds are being funneled to American audiences via soccer and, ultimately, how TikTok has the potential to dictate the impact of an event.
Copa America 2024 has shown that soccer is more than just a game, bringing the sport further into North American homes and introducing a rich tapestry of Latin American music to a new audience.
As the dust settles on Copa America 2024, attention turns to the 2026 World Cup, which will be hosted across the United States, Canada and Mexico. With soccer’s popularity expected to continue growing in the States, the tournament presents a huge opportunity for local sounds from Latin America to make their way to American audiences. TikTok and other UGC platforms will undoubtedly be key accelerators for these hyper-local sounds, offering a pathway for a new wave of genres to find success in the North American market.
Ray Uscata is managing director of Round, North and South America. Round is a tech-enabled digital agency using content, creators and communities to place the world’s leading brands and artists at the center of culture.
Camila Cabello and Shawn Mendes are seemingly back to spending time together.
The duo were spotted sitting together at the Copa América soccer final between Argentina and Colombia on Sunday (July 14), in a video captured by a fan and shared on X (formerly Twitter). In the clip, the duo are casually handing out and chatting inside Hard Rock Stadium in Miami, Florida. However, neither Cabello nor Mendes have confirmed the status of their relationship.
After more than two years of dating, Shawmila announced in November 2021 that they’ve broken up, but will “continue to be best friends.” The pair shared a matching statement, signed “Camila and Shawn,” on their respective Instagram Stories.
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“Hey guys, we’ve decided to end our romantic relationship but our love for one another as humans is stronger than ever,” the statement reads. “We started our relationship as best friends and will continue to be best friends. We so appreciate your support from the beginning and moving forward.”
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Though they didn’t start dating until July 2019, the pair met in 2014 when Mendes and Cabello’s then-group Fifth Harmony both opened for Austin Mahone on tour. In 2015, they released “I Know What You Did Last Summer,” which hit the top 20 on the Billboard Hot 100. Their next duet, 2019’s “Señorita,” topped Hot 100.
The duo were seen seemingly rekindling their romance at Coachella in 2023, but after packing on the PDA at the festival and attending one of Taylor Swift’s Eras Tour shows together, the pair called it quits once again. Cabello opened up about getting back together with exes on a 2024 episode of Call Her Daddy.
“It’s crazy because I’m kind of impulsive in that way,” Cabello told host Alex Cooper, reflecting on why she got back together with Mendes in the first place. “If I feel it, I say it. I would rather say it and see what happens and then wake up the next day and find out that it’s been heavily documented. I opted for that route. It is what it is. It was a fun time; it was a fun moment.”
“I will always care about him and love him. He’s such a good person,” she continued. “I’m lucky ’cause some people have exes who are awful, and he is not. He’s a really kind, good person.”
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The semifinals are over and the last two teams standing in the UEFA Euro Championship 2024 soccer tournament will have the honor to hoist the Henri Delaunay Trophy at the very end of play.
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The UEFA Euro Championship Final features England vs. Spain, and takes place at Olympiastadion in Berlin, Germany, on Sunday, July 14.
What Time Is the UEFA Euro Championship Final?
The UEFA Euro Championship Final broadcasts live on Sunday, July 14, at 3 p.m. ET/12 p.m. PT. The soccer match airs on Fox.
Where to Watch the UEFA Euro Championship Final for Free
If you’re a cord-cutter, there are a number of ways to watch the UEFA Euro Championship Final: England vs. Spain without cable — especially if you want to watch for free. DirecTV Stream has a five-day free trial to try it out, while other streaming services, such as Hulu + Live TV and Fubo, also offer free trials, so you can watch Fox without spending a dime up front.
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Keep reading for more details on how to watch the UEFA Euro Championship Final on Fox with DirecTV Stream, Hulu + Live TV and Fubo.
How to Watch the UEFA Euro Championship Final on DirecTV Stream
A subscription to DirecTV Stream — which comes with Fox — gets you access to live TV, local and cable channels, starting at $69.99 monthly. The service even offers a five-day free trial to watch for free, if you sign up now.
You can watch local networks such as ABC, NBC, CBS and PBS, while you can also watch many cable networks, including ESPN, FS1, VH1, Fuse, CNN, Food Network, Lifetime, FX, AMC, A&E, Bravo, BET, MTV, Paramount Network, Cartoon Network, CNBC and many others.
How to Watch The UEFA Euro Championship Final on Hulu + Live TV
Fox is available to watch with Hulu + Live TV too. Prices for the cable alternative start at $76.99 monthly, while each plan comes with Hulu, Disney+ and ESPN+ for free.
Hulu + Live TV might be best for those who want all of these streaming services together in one plan. It also features many other networks, including CBS, NBC, ABC, ESPN, Hallmark Channel, BET, CMT, Disney Channel and more.
How to Watch the UEFA Euro Championship Final on Fubo
To watch Fox, Fubo starts at $79.99 monthly with nearly 200 channels — including local and cable — that are streamable on smart TVs, smartphones, tablets and on web browsers. And with a seven-day free trial, you can watch for free, if you act fast and sign up now.
The services gets you live access to local broadcast networks including ABC, NBC and CBS, while it also has dozens of cable networks, such as TLC, ESPN, E!, FS1, MTV, FX, Bravo, CMT, ID, TV Land, VH1, Ion, OWN, Paramount Network and much more.
UEFA Euro Championship Final: England vs. Spain broadcasts on Fox, but it’s also available to livestream with DirecTV Stream on Sunday, July 14. The match starts at 3 p.m. ET/12 p.m. PT.
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The Argentina and Colombia national teams will face each other at the 2024 Copa America final match on Sunday (July 14), and Billboard is celebrating with the ultimate playlist. Both teams have proven to be the best in the field since the soccer tournament began on June 20, eliminating other strong countries such as Brazil, […]
