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Source: Araya Doheny / Getty
The boss lady is bossing up again. Snoop Dogg’s wife is opening a gentleman’s club in Los Angeles, and we are here for it. 

As reported by TMZ, Shante Broadus has her sights set on the nightlife industry. Last week, she announced the Players Club, a jiggle joint in downtown L.A. Shante hosted a private soft opening with the likes of her husband Snoop Dogg, Daz Dillinger, friends and family in attendance. The venue is billed as the “newest and most exclusive,” and “is poised to redefine luxury and liberation in the city’s nightlife scene.” 

Shante expressed her excitement in a formal press statement. “I am thrilled to introduce The Players Club to Los Angeles” she said. “This club is more than just a venue; it’s a celebration of empowerment, beauty, and entrepreneurship, providing a space where everyone can feel like a boss.” The grand opening is slotted for Wednesday, May 29. Guests expected to attend include Tiffany Haddish, Too $hort, radio personality Big Boy and Cedric the Entertainer. Additionally, music will be curated by DJ Sky High Baby and DJ Drama.
Entrepreneurship seems to run in the Broadus family. Over the last decade, her husband Snoop Dogg has served as a brand ambassador with several companies including Petco, Corona, Burger King, Bic and AirBNB. In 2023, he released his Snoop Cereal in partnership with Post Foods. Earlier this year, he and Master P alleged Walmart purposely refused to stock their shelves with the breakfast food in an effort to maliciously sabotage their brand. 

HipHopWired Featured Video

Source: Allen Berezovsky / Getty / Snoop Dogg
Snoop Dogg is currently in a phase of his life where he is unlocking achievements, and we are just sitting back and watching him do amazing things outside of making Hip-Hop songs.

Deadline reports that Snoop Dogg will be returning to The Voice, but this time in a full-time capacity. The West Coast legend and Jazz singer Michael Bublé will join  Reba McEntire, Gwen Stefani, and host Carson Daily when the show returns for season 26 in the fall.

The “Gin & Juice” crafter was a part of season 20 of The Voice as a mega mentor, while Bublé was an advisor to Team Blake in Season 3.
In typical Snoop fashion, he called Reba “the queen” of The Voice, adding, “I can be the king that brings the style, the funk, the fun,” per Deadline.
Snoop and Bublé will replace outgoing hosts John Legend, Chance The Rapper, and Dan+ Shay.
What Else Is Snoop Dogg Up To?
The news about the Doggfather comes after a plethora of other announcements. Last week, we learned his “Gin & Juice” liquor brand is now sponsoring an NCAA bowl game, giving us the Snoop Dogg Arizona Bowl.
“College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal, and super conferences,” Snoop Dogg said in a video.
“So it’s time to get back to the roots of college football and what it was focused on — the colleges, the players, the competition, the community, fan experience, and the pageantry. Being a fan, coach, and supporter of all levels of the game, I’ve sent many players through my SYFL [Snoop Youth Football League] to colleges and the NFL, so it’s only fitting that I step up and help get this thing right.”

Snoop will also lend his legendary voice as a commentator for the upcoming 2024 Summer Olympics.

HipHopWired Featured Video

Source: Christopher Polk / Getty
Snoop Dogg and his liquor brand are the new sponsors of an NCAA college football bowl game, thanks to a groundbreaking deal.
The multi-platinum Hip-Hop legend Snoop Dogg is now putting his stamp on the college football landscape. The Arizona Bowl announced that it has entered into a multiyear sponsorship deal with the rapper and his premium spirits brand with producer Dr. Dre to sponsor the bowl game beginning this year. The game will now be called the Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop, and the landmark deal will be the first time that an NCAA Bowl game will have an alcohol partner. Playfly Premier Partnerships, a division of Playfly Sports, will also be a partner in the deal. The bowl game is played between teams from the Mid-American Conference and the Mountain West Conference each year.

“College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal, and super conferences,” Snoop Dogg said in a video on social media. “So it’s time we get back to the roots of college football, what it was focused on — the colleges, the players, the competition, the community, fan experience and the pageantry. Being a fan, coach, supporter of all levels of the game, I’ve sent many players through my SYFL [Snoop Youth Football League] to colleges and the NFL, so it’s only fitting that I step up and help get this thing right.”
The Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop will feature Snoop Dogg promoting a new line of Gin & Juice flavors before the game takes place in Tucson, Arizona, on Dec. 28. The days leading up to kickoff will also see special events being held in the city including charity functions and the SNOOPER Bowl, which will see the top youth football teams from Arizona and California compete for the title. It’s a natural move for Snoop, who founded and runs the Snoop Youth Football League, which has seen 40 kids go on to be professionals in the National Football League.
“We’re thrilled about our groundbreaking partnership with Snoop and Gin & Juice By Dre and Snoop,” said Kym Adair, Executive Director of the Arizona Bowl in the press release. “This year, the Arizona Bowl is bringing sports, libations, and entertainment into a singular bowl game, and we are changing the definition of what a brand partnership is in the NCAA.” 

HipHopWired Featured Video

Source: L. Busacca / Getty / Tupac Shakur
Drake’s clever attempt at a Kendrick Lamar diss record could land him in legal hot water.
Spotted on HuffPost, the Estate of the late iconic rapper Tupac Shakur is threatening Drake with legal action for using an AI-generated voice of Shakur.

The Estate is giving the Canadian Hip-Hop star 24 hours to take down his latest Kendrick Lamar diss track, “Taylor Made Freestyle.” The track features AI-generated voices of Tupac Shakur and Snoop Dogg urging their West Coast brethren to defend his honor on wax. Drake’s verse uses the 8-mile tactic of taking all the possible insults Lamar can use off the table by pointing them out.

In the song, the fake Tupac tells K.Dot, “You asked for the smoke, now it seems you too busy for the smoke.”
Per Billboard, the cease-and-desist letter that the Shakur estate slapped Drake, real name Aubrey Graham.
The HuffPost Reports:
“The Estate is deeply dismayed and disappointed by your unauthorized use of Tupac’s voice and personality,” attorney Howard King wrote in the letter, according to Billboard. “Not only is the record a flagrant violation of Tupac’s publicity and the Estate’s legal rights, it is also a blatant abuse of the legacy of one of the greatest hip-hop artists of all time. The Estate would never have given its approval for this use.”
Snoop Dogg Also Had Something To Say
Following the Friday release of “Taylor Made Freestyle,” Snoop Dogg took to his Instagram account to drop a hilarious reaction to Drake using an AI version of his voice.
“They did what? When? How? Are you sure? [Sigh] Y’all have a good night,” Snoop said in the Instagram clip. “Why everybody calling my phone, blowing me up? What the fuck— what happened? What’s going on? I’m going back to bed. Good night.”

We are curious to see how this plays out.

HipHopWired Featured Video

Source: Eric Charbonneau / Getty / Snoop Dogg
Snoop Dogg has found his way into the current “beef” between Kendrick Lamar and Drake, and it had nothing to do with him actually interjecting himself in it but with the use of AI.

Like the rest of the Hip-Hop and music world, Snoop Dogg was stunned to hear AI voice on Drake’s latest diss track at Kendrick Lamer, “Taylor Made Freestyle.”

On Friday (April 19), Drake released his “Taylor Made Freestyle,” which features the computer-generated voices of Snoop Dogg and the late 2Pac “pressing” their West Coast counterpart to respond to Drizzy.
On the song virtual Snoop raps:
“Dot, you know that the D-O-G never fucking doubted you/ But right now it seem like you posted up without a clue of what the fuck you ’bout to do.”
Not too long after the divisive record hit the internet, the Doggfather took to his Instagram account to post a hilarious reaction to AI bars.
“They did what? When? How? Are you sure? [Sigh] Y’all have a good night,” Snoop said in the Instagram clip. “Why everybody calling my phone, blowing me up? What the fuck— what happened? What’s going on? I’m going back to bed. Good night.”

Will Kendrick Lamar Finally Respond To Drake?
“Taylor Made Freestyle” comes a week after Drake’s first response record, “Push Ups.” When the song hit the internet, thanks to the rampant AI use in the music industry, the song’s validity was initially up in the air.
On the song, Drizzy accuses Lamar of taking his sweet time to respond due to Taylor Swift dropping a new album while also naming TDE’s boss,  Anthony “Top Dawg” Tiffith.
“But now we gotta wait a fucking week ’cause Taylor Swift is your new Top/ And if you ’bout to drop, she gotta approve/ This girl really ’bout to make you act like you not in a feud/ She tailor made your schedule with Ant, you out of the loop.
While Drake continues to poke the bear, word on the podcast streets is that K.Dot has a response record ready, according to Joe Budden Podcast host Antwan “Ish” Marby, who claims the record is on the level of 2Pac’s “Hit Em Up.”

“Some people that have heard the Kendrick track, I heard that his energy is just something that’s going to be hard for Drake to match. They said he’s coming on some Pac’ Hit Em Up’ energy,” Ish claims.
We shall see if that’s the case. We just want Kendrick Lamar to take his time and deliver a worthy response, no one wants a wack a** diss record.

HipHopWired Featured Video

CLOSE

Drake is currently on the offensive after officially dropping the “Push Ups” track, which aims at Kendrick Lamar, Rick Ross, and Future. As the ongoing war of words continues, Drake pulled off what some online are calling a masterful stroke with an AI-rendered diss track aimed at Kendrick Lamar using the voices of Snoop Dogg and the late Tupac “2Pac” Shakur.
The AI-assisted track, titled “Taylor Made,” hit social media over the weekend with Drake posting the full audio across his socials. In the track, Drizzy uses AI to rap from the perspective of 2Pac and Snoop Dogg, using the iconic stars’ voices to coach K-Dot on how to diss the Canadian superstar.
From “Taylor Made”:
(As 2Pac)Kendrick, we need ya, the West Coast saviorEngraving your name in some hip-hop historyIf you deal with this viciouslyYou seem a little nervous about all the publicityFuck this Canadian lightskin, DotWe need a no-debated West Coast victory, manCall him a bitch for meTalk about him liking young girls, that’s a gift from meHeard it on the Budden Podcast, it’s gotta be trueThey told me the spirit of Makaveli is aliveIn the n*gga under 5’5″, so it’s gotta be you
Snoop Dogg’s voice is used for the second portion of the song with some of the bars reading:
Nephew, what the f*ck you really ’bout to do?We passed you the torch at the House of BluesAnd now you got to do some dirty work, you know how to move, right? Right?I know you never been to jail, or wore jumpsuits and shower shoesNever shot nobody, never stabbed nobodyNever did nothing violent to no one, it’s the homies that empower youBut still, you gotta show this f*cking owl who’s boss on the WestNow’s a time to really make a power move
As Drake keeps attempting to goad Kendrick Lamar into responding, it doesn’t appear that he had any more bars for Rick Ross after taking shots at his former friend via the “Push Ups” track.
Breaking the wall here and speaking for myself, I don’t have a strong opinion regarding who is winning this mock meat tussle. I just want to hear some bars from these great rappers and that it all stays on wax without getting weird or personal. Anything else is too toxic for me. There you have it, that’s my view of things so far. – D.L.
Reactions to Drake’s latest salvo have been cropping up since the drop of the “Taylor Made” freestyle. Check out the song and the reactions below. Also, it appears Snoop Dogg also reacted to the news. Check out that video too.


Photo: Carmen Mandato / Getty

1. Is he monetizing it? Doesn’t seem so but what do we know?

8. Thoughts?

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Nothing says 4/20 like Snoop Dogg. The California rapper turned high-style icon has new colorways available for his sneaker collection with Skechers.

Priced at $100, the Skechers Snoop One – OG slip-on sneakers offer style and comfort with smoke graphics on its heel and a pot leaf on its overlays for the high holiday. The sneakers now come in new neutral colorways, including olive, tan (AKA “peanut butter”) and black & white.

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Skechers

Snoop One – OG: Premium Leather Slip-ins

The unisex Premium Leather Slip-ins Snoop One, OG features air-cooled memory foam, cushy heels for support and smoky graphic on its heel. The shoes are made with a leather upper and a trimmed midsole too. In fact, these are Snoop’s favorite sneakers in his collaboration with Skechers.

Trending on Billboard

“My favorite piece from the most recent collection would be them shoes,” said Snoop Dogg to Complex Sneakers via Instagram. “Yeah, some peanut butter shoes with black smoke on the back.”

In the meantime, check out other sneaker styles from the Snoop Dogg x Skechers collection:

Skechers

Snoop Dogg: SKX Resagrip – Boss Treatment

The Snoop Dogg: SKX Resagrip, Boss Treatment sneakers are made with a lace-up mesh upper and a hotmelt overlay for stability. They also have enhanced indoor traction and “Hyper Burst” midsole cushioning for responsiveness and comfort.

Skechers

Snoop Dogg: Uno – Dr. Bombay

The Skechers Snoop Dogg: Uno Dr. Bombay sneakers features the rapper’s NFT character Dr. Bombay on its side, while the shoe has Skecher’s “Skech-Air” visible airbag midsole with leopard print detail on the inside.

Skechers

Snoop One – Boss Life Canvas

The Skechers Slip-ins: Snoop One, Boss Life Canvas sneakers are unisex slip-on sneakers. They are made with a monochromatic canvas upper with stretch laces, while Skechers’ air-cooled memory foam line the insole for comfort and support.

Meanwhile, if you’re not a fan of Skechers, check out these Converse Chuck Taylor sneakers that celebrities love to wear here — including from the likes of Snoop, Gwen Stefani, Pharrell, Rihanna, Dua Lipa and others.

Want more deals? For more product recommendations, check out our roundups of the best Xbox deals, studio headphones and Nintendo Switch accessories.

HipHopWired Featured Video

Source: Christopher Polk / Getty / Dr. Dre
It was officially Dre Day in Hollywood. The iconic superproducer was immortalized with a Hollywood Walk of Fame star.
Spotted on TMZ, Dr. Dre has a star on the Hollywood Walk of Fame this week, and the three artists whose careers he was instrumental in shaping—Eminem, 50 Cent, and Snoop Dogg—were on hand to celebrate the occasion.

On Tuesday, the producer/rapper/actor’s star was placed in the cement along with other actors and musicians during the ceremony.
Other notable names in attendance were Kurupt, his Beats partner Jimmy Iovine, and legendary radio personality Big Boy.

In a post on Instagram, Dr. Dre thanked his brothers for showing up and showing love, writing in the caption:
“I’d like to thank my brothers and all of Los Angeles for showing me love on March 19th to get my Hollywood Star.”

Dr. Dre Opens Up About His Health Issues
Dre getting his Walk of Fame honor comes after he opened up about his major health scare, revealing he suffered three strokes and a brain aneurysm during a recent interview with James Corden on SirusXM’s The Life of Mine With James Corden.
Per HHW’s previous reporting:
“I got up and I went on about my day, and I thought that I could just lay down and take a nap,” he explained. “My son had a female friend that was there and was like, ‘No, we need to take you to the hospital.’ So they took me to urgent care.”
Dr. Dre went on to detail how he suffered three strokes and nearly lost his life.
“Next thing you know, I’m blacking out. I’m in and out of consciousness, and I ended up in the ICU. I was there for two weeks. I’m hearing the doctors coming in and saying, ‘You don’t know how lucky you are.’”
When asked what caused his dire medical condition he pointed to high blood pressure.
“I had no idea that I had high blood pressure or anything like that because I’m on my health sh*t. I’m lifting weights, I’m running, I’m doing everything I can to keep myself healthy.” He went on to make it clear he has a new perspective on life saying it, “definitely makes you appreciate being alive, that’s for sure.”

Salute to Dr. Dre.

HipHopWired Featured Video

Dr. Dre is having a great week after the legendary producer had a star placed on the Hollywood Walk of Fame, sharing the moment with some of his famous pals. Speaking of those friends, Snoop Dogg, Eminem, and 50 Cent joined Dre in a hilarious skit spoofing Grey’s Anatomy.
During Tuesday’s (March 19) airing of Jimmy Kimmel Live, Dr. Dre appears in the spoof of the long-running ABC drama, Grey’s Anatomy titled “Dre’s Anatomy” with the artist born Andre Young in the role of an emergency room doctor.

Dre, Snoop, and Fif all take turns examining Kimmel’s “situation” down below and the most amazing thing about the skit is that nobody breaks character during it all.
After the skit turns into an all-out party with Dre on the beat machine and Snoop taking hits of a mysterious vapor, the skit cuts to a break and teases a new show titled “EM” with Eminem.
The quartet were all on hand this week for Dre’s Hollywood Walk of Fame unveiling, displaying their close friendship and support of one another.
Check out Dre, Snoop Dogg, Eminem, and 50 Cent in the “Dre’s Anatomy” skit via Jimmy Kimmel Live below. And we’ll echo the sentiments of others to say this needs to be a real series.
[embedded content]

Photo: Christopher Polk / Getty

HipHopWired Featured Video

Source: Jeff Kravitz / Getty
A new report reveals how much Donald Trump despised Snoop Dogg, particularly in the final days of his time as president.
According to reports, part of Donald Trump’s last days and hours in the White House were devoted to a white-hot fury at Snoop Dogg over the artist’s past criticisms of him. Numerous sources detailed Trump’s reaction as he was briefed on a petition for a presidential pardon for Death Row Records co-founder Michael “Harry-O” Harris on January 18, 2021. It was the same day that Trump taped his farewell address before President Joe Biden took office.

“Snoop brought this case to me, and I brought Alice Johnson [who was pardoned by Trump] on board to help me with it, and she brought it to the West Wing,” activist Weldon Angelos (who also had been previously granted clemency by Trump) said in the interview. “In the past, the president has given her the ability to select cases. And she doesn’t get [clemency for] all of them … but with Mr. Harris, she is not taking no for an answer.” When presented with the petition, officials close to him reminded him of the “Gin & Juice” rapper’s previous insults of him including one line from 2018: “If you like that n—a, you m———-n’ racist. F–k you and f–k him. Now what?”
The prompts refueled Trump’s rage. “Well, f*ck him,” he snapped according to a source, who also noted that he told aides to reject the petition and trash the paperwork to get back at Snoop Dogg. That led to a scramble to assuage his hurt feelings, which led to Angelos recalling a message the rapper had taped for a documentary applauding Trump’s criminal justice reform efforts. The footage was shown to Trump, who relented and added Harris’ name to the lengthy list of those given clemency on January 19, 2021, which also included Kodak Black.
The news comes after a recent London Sunday Times interview where Snoop Dogg stated, “I have nothing but love and respect for Donald Trump.” That remark earned the veteran MC some backlash and questions as to why. As for the former president, his team has taken great pains to include that comment as proof of how beloved Trump is within the Black community as he’s campaigning to return to the White House.