slang
In the ever-evolving world of music asset trading, Influence Media Partners early on broke away from the initial frenzy over evergreen rock music classics to pursue a riskier strategy: acquiring contemporary music catalogs, including hip-hop. One of its biggest deals was the 2022 acquisition of Future’s publishing catalog, which consists of 612 songs composed from 2004 to 2020.
Last year, Influence Media, which is backed by BlackRock and Warner Music Group (WMG), expanded its operations with the founding of SLANG, a label and music publishing operation. While the music company has signed publishing deals and separate joint ventures with Future and DJ Khaled that allows them to sign songwriters to publishing deals, its label is betting on such developing acts as hip-hop artists Camper, RX YP and TruththeBull — a sector of the business that usually does not attract institutional investors.
Rene McLean founded Influence Media in 2019 with his wife and business partner, Lylette Pizarro McLean, a former music industry marketing executive, and Lynn Hazan, a former CFO for Epic and RED. He grew up in New York just before hip-hop music and culture were becoming mainstream in the early 1990s. “What do you do when you’re 18 in New York City?” he says. “You start clubbing. I got drawn into nightlife and music, and I loved hip-hop and did break dancing and graffiti and all that stuff.” Even though he was the son of jazz musician Rene McLean Sr. and the grandson of renowned jazz saxophonist-composer Jackie McLean, “I didn’t want to be a musician or in the music business,” he recalls. “But then something went off in my head.”
Trending on Billboard
“I like to keep meaningful books and collectibles I’ve picked up throughout my career to remember where I come from.”
Carl Chisolm
After landing a promotion position at Virgin Records, followed by similar jobs at RCA — where he worked with Mobb Deep and Wu-Tang Clan — and Elektra, McLean formed Mixshow Marketing and Promotion company The RPM Group before founding Influence Media.
What led you to found Influence Media?
At that point in time, I had created a conference, a trade magazine, and, through the conference, we were doing a lot of brand work. That’s when Lylette Pizarro entered my life. We had gotten corporate clients to sponsor the conference, so we went out and created our own boutique agency, which wound up having a bunch of Fortune 500 clients like PepsiCo, LVMH and Verizon. We did everything from sponsorship to endorsement deals to strategy work, and that led us to think if we’re going to really get back into the nuts and bolts of the music business, the only way to really be impactful was to create Influence Media. By then, streaming had come on, and we saw the future. So we raised money and acquired three catalogs, which we then sold to Tempo.
After selling those catalogs, you got $750 million in funding from BlackRock and WMG and bought more catalogs — Future, Blake Shelton and Enrique Iglesias. Why start SLANG?
Lylette and I felt that, outside of acquiring and investing in these catalogs, there was an opportunity to build a label and a publishing company. I’ve always looked for the white space. We’re not just finance folks; we come from the music business.
Is WMG a partner in the label? Are you using them for distribution and publishing administration?
Yes, SLANG is a part of Influence and Warner is one of our strategic partners in Influence.
“My son painted these art pieces,” McLean says. “I love the color that they add to the office.”
Carl Chisolm
Who is doing the A&R and signing the artists to the label?
I’ve done all the signings to date, but we’re going to bring in a head of A&R. We now have a staff of about eight. But it’s been very boutique in the way I’ve been looking at these acts. We really want to develop these acts properly and break them solidly. And it seems like it’s really going in the right direction.
In looking at your roster, the bigger names are Will Smith and The Underachievers.
Will Smith is a distribution deal. But we’re highly involved in all the marketing and everything else. We work closely with Will’s camp. They’ve been great partners. And we just had our first No. 1 gospel record with him. So that’s wonderful right there.
I would classify the rest of your roster as developing artists, like Camper and RX YP.
Camper is incredible. He is a Grammy-nominated R&B producer, and he’s done a lot of things with H.E.R., Daniel Caesar and Coco Jones. RX YP is a rapper from Atlanta, very street. We also have, like you mentioned earlier, The Underachievers, who were originally signed to RPM and we picked them back up. They have a project coming out soon. They’re doing something with the clothing designer Kid Super. We’ve got TruththeBull, which is a true artist development story in the making. His debut mixtape is coming out in April, and his most recent single debuted [at No. 28 on the TikTok Billboard Top 50]. We’re really excited about that project.
“Blake Shelton signed this guitar. We have been working with him on the Influence Media side since 2022, and we are honored to work with such a luminary.”
Carl Chisolm
You have eight albums by developing acts either out already or coming out this year. With such a small staff, does SLANG have the bandwidth to try to break that many acts?
But they are not all coming at the same time. Some of them, like RX YP, are releasing things later in the year. The focus right now is on TruththeBull, Leaf, Isaia Huron and Camper. When you are working with developing acts, there are no days off, so it’s constant development, building and building. And if things are going in the right direction, then you just keep fueling it to keep it going. But then certain acts are just very creative on their own, so we lean on their creativity and just amplify it. Some acts require heavy lifting and then there’s some light lifting.
Why start a publishing division?
In my mind, it goes hand in hand with the label. The great thing about the publishing side of things is that you can step in at a more accelerated [pace]. We’ve had three No. 1s in the last six months courtesy of our relationship with Future. We also publish Lil Durk and, I love this one, RaiNao. It’s pronounced “right now,” and she’s currently on Bad Bunny’s album. It’s getting huge exposure. She’s working on her new project. We’re excited about her, as we are about our friend DJ Khaled. We are currently his publisher, too.
In addition to a publishing deal with Future, you have partnered with him on other business. What does that entail?
We also have a joint venture with him regarding signing writers. The same thing with DJ Khaled. We get vertically involved with a lot of artists that we work with. For instance, with Future we secured [a deal for] him to be the face of Grand Marnier, which just started rolling out. And we helped Visa organize their first large event at the Louvre and secure Post Malone [for it]. We had RaiNao perform at the Louvre with Post. That’s an example of how we see the world.
“I was drawn to this chess board because it reminds me of my hometown, the best city in the world, NYC,” he says.
Carl Chisolm
How are these deals structured?
It depends. Some of the [artists] are signed directly to us; some of them are [joint ventures]. There’s the distribution deal [with Smith]. We have the ability to be flexible.
Earlier, you indicated that SLANG is funded by Influence Media, which primarily invested in contemporary, established artists. SLANG works with developing artists, a sector of the business that institutional investors typically don’t fund. Does SLANG have the same investors as Influence? How much funding does it have?
Same investors. I am not going to disclose [financing], but you know Influence is well funded. There’s no lack of capital needs. But you have to look at it right. Most companies that start with too much money usually don’t win because, when you have access, you can be very undisciplined. We’re very conscious of the mindset and how we allocate what we spend and invest in. It’s really about discipline and focus. That’s what got us to where we’re at.
This story appears in the Feb. 8, 2025, issue of Billboard.
Drop the needle on the latest Executive Turntable, Billboard’s weekly compendium of promotions, hirings, exits and firings — and all things in between — across the music business.
There’s a solid slate of personnel news this week, which in the last 24 hours has been awash with big moves from Universal Music Group (see ICYMI down there, eh). When you’re done picking your jaw up off the floor, peruse our annual list of the industry’s biggest power players, our weekly interview series spotlighting a single c-suiter and our calendar of notable industry events.
Clay Hunnicutt departed his role as executive vp of label operations at Big Machine Label Group. Hunnicutt joined BMLG in 2019 as GM of the Big Machine Records imprint and was promoted to his most recent assignment, focusing on business development, partnerships and catalog initiatives across the BMLG family of labels, in January 2024. Prior to BMLG, he spent four years leading Big Loud Records, where he shepherded a team developing Morgan Wallen. Before joining label life, Hunnicutt spent 27 years in radio, including long stretches at Clear Channel and iHeartMedia, where he rose to executive vp and GM of national programming platforms. Hunnicutt, who made Billboard’s Country Power Players list in 2023, broke the news of his departure with Country Aircheck, telling them that “moving on is always bittersweet.” The industry veteran has not announced where he’ll land next.
Trending on Billboard
Atlantic Music Group named Alex Figueroa (aka “Figs“) as vice president of creative, where he’ll work alongside president of creative Dave Rocco to expand the label’s artistic reach and vision. Figs will collaborate with artists across Atlantic, 10K Projects and 300 Entertainment, integrating creative, content, and digital strategy to strengthen artist branding. Previously, Figs served as head of content and head of creative at 10K Projects, where he played a key role in the success of Artemas’ global hit “I Like the Way You Kiss Me” and helped secure Teezo Touchdown’s feature on BETWEEN FRIENDS’ “Redlight.” He also signed influential artists like Aminé, who scored a hit on the Hot 100 in 2016, with the No. 11-peaking “Caroline.” Expressing gratitude to his former team at 10K, he emphasized the importance of collaboration, stating, “Nothing great is ever built alone.”
Capitol Records hired Brian “Busy” Dackowski as executive vp and head of pop/rock digital marketing for the storied label. Based out of Capitol headquarters in Los Angeles, he will lead digital marketing strategies for the label’s pop and rock releases. Busy joins from Atlantic Records, where he spent over 20 years, most recently as evp of viral marketing and analytics. He played a key role in launching Bruno Mars and Ed Sheeran and led successful campaigns for Fred again.., Charlie Puth, Ty Dolla $ign and others. He also oversaw digital marketing for the Barbie and Twisters soundtracks. Tom March, chairman and CEO of Capitol Music Group, praised Busy as one of the best music marketers globally. “Having him lead our digital marketing team is going to be a gamechanger for all the artists on our roster,” he said.
Tiara Hargrave // SLANG
Tiara Hargrave has been appointed general manager of SLANG, the nascent independent label under Influence Media. Hargrave will oversee operations and lead the Blackrock-backed label’s growth following a busy half-year since launching with rapper and Oscar winner Will Smith as its first signee. Since her appointment, SLANG has helped Smith snag his first No. 1 Gospel song, “You Can Make It,” and guided rapper Truththebull’s “Hype Me Up” to viral status. Previously, she was evp and GM at Alamo Records, working with artists like Lil Nas X, Lil Durk and Kid Cudi. The Baltimore native has also held key roles at Columbia Records, Universal Music Group and Red Bull. Based in New York, Hargrave will oversee a diverse roster that also includes multi-platinum producer Camper, GRAMMY-winning producer 30 Roc, rapper/singer Leaf, The Underachievers, Isaia Huron and RY XP.
Sphere Entertainment appointed Glenn Derry as executive vp of MSG Ventures, where he’ll oversee tech-centered initiatives and support Sphere Studios and the overall Sphere platform. Reporting to chief executive Jim Dolan, he will be based at Sphere Studios in Burbank, Calif. Derry joins from AGBO, where he was president of production technology, and previously served as vp of visual effects at 20th Century Fox Studios. Earlier, he founded Technoprops, an R&D firm specializing in motion capture, and developed a groundbreaking head-mounted camera system, earning an Academy Technical Achievement Award. His work includes blockbuster films like Avatar, Rogue One: A Star Wars Story, and Avengers: Age of Ultron. Derry got his start in practical effects and puppetry before transitioning into visual effects and virtual production. Dolan highlighted Derry’s impact on the entertainment industry as a creative technologist, adding, “his expertise will be an asset to Sphere as we continue to build on this next generation entertainment medium and reinforce our position at the forefront of immersive experiences.”
Wise Music Group elevated Dirk Lange to managing director of UK Rights Companies, overseeing Chester Music, Novello and Co, Campbell Connelly and Sparta Florida. Lange will relocate from Hamburg to London in April, succeeding Wiebke Busch, who’ll transition to a part-time role in Berlin to support the company’s classical rights division. Lange has a strong background in A&R, artist management and synch, having worked with labels and publishers throughout his career. Since 2007, he has been with Wise Music’s Berlin-based Bosworth Music, serving as head of synch and later as European creative director for new talent. He has signed prominent writers like Ólafur Arnalds and David Sylvian. “Dirk has some of the best ears in the business,” said CEO Marcus Wise. “He’s already well known to many of the composers on our roster. I’m confident his move to London will deliver significant success locally in discovering new talent, identifying acquisitions, and managing our core classical and contemporary music activities in all genres.”
AEG Presents promoted four key members of its global touring staff. Jonathan Baden is now senior vp of production and direct support, overseeing touring and festival production teams. Jenny Heifetz has been elevated to senior vp of global touring, expanding her role in operations and select tours. Lindsay Dworman and Elizabeth Pickrel, formerly directors of touring, are now vps of global touring, with Dworman’s focus on booking and managing tours, and Pickrel’s plate now including international touring. “Our global touring team is only as good as the people in it and the artists we work with” said Rich Schaefer, president global touring at AEG Presents.
NASHVILLE NOTES: Reel Muzik Werks launched the Nashville-based publishing division 507 Publishing, which will be home to writers, artist and producers in the fields of country, pop, rock and Contemporary Christian. The 507 Publishing team will include Madison Policastri (who will lead the A&R department) and A&R coordinator/producer Cooper Carr … SOURCE Nashville, the nonprofit supporting professional women across Music City, set its officers: Kari Barnhart (Studio Bank) as president, Mallory Pascal (KBFM) as vice president, Kasey Cleckler (Cape & Anchor) as secretary, and Beth Tyson (FBMM) as treasurer.
The Country Music Hall of Fame and Museum’s Troubadour Advisory Council has announced its 2025 leadership team and new council members. Elizabeth Lombardi from CAA has been named chair, with Zach Farnum (117 Entertainment), Nina Jenkins Fisher (Jody Williams Songs) and Brenden Oliver (Country Music Association) as vice-chairs. The 2025 council members include Scott Adkins, Karli Berman, Christopher Beverly, Kasey Cleckler, Katie Cline Moore, Emily Dryburgh, Taylor Edwards, Alex Hall, Brittney Hitch, Cody Kirby, Nathan Pyle, Carter Robinson, Molly Shehan, Casey Thomas, Josh Tomlinson and Max Vanberg. –Jessica Nicholson
ICYMI:
Jeffrey Remedios
Bell Partners Worldwide acquired Gotee Records and Emack Music Publishing, launching Bell Partners Christian Music with Joey Elwood and Toby McKeehan in leadership roles … Julie Adam is the new CEO of Universal Music Canada, with Jeffrey Remedios shifting to REPUBLIC … After Cindy Mabe‘s sudden departure as CEO and chairman of Universal Music Group Nashville, UMG appointed Mike Harris as CEO and Dave Cobb as chief creative officer … Dina LaPolt launched content producer LaPolt Media. [Keep Reading]
Last Week’s Turntable: BMI Lifer Eyes Retirement
Influence Media has launched a new frontline label, called SLANG, with Will Smith among its initial signings, the company announced today (July 24).
The company, which has been backed by the Warner Music Group and BlackRock, is launching the new label with its partner and founding advisor Rene McLean at the helm. SLANG, in partnership with TRIBL Records, released Smith’s latest single, the Gospel track “You Can Make It” feat. Fridayy and Sunday Service, on June 28, which has racked up 1.13 million on-demand streams in the U.S. so far, according to Luminate.
[embedded content]
Joining Smith on the SLANG roster are producers Camper (Big Sean, Mary J. Blige) and 30 Roc (Cardi B, Roddy Ricch), as well as the Underachievers, Leaf, Truththebull, Isaia Huron and more.
Trending on Billboard
“I’m proud to lead SLANG’s efforts to partner with quality artists and invest in their growth, regardless of genre or where they are in their respective careers,” McLean said in a statement. “In a quickly-changing music industry, SLANG artists will be surrounded by a team of like-minded strategists who will stop at nothing to further their trajectory and help them meet their goals. Our commitment to culture comes first, and we consider our SLANG roster family.”
Influence Media launched in 2017-2018, initially using bridge financing from Morgan Stanley to acquire assets from artists and producers Jeff Bhasker, Shane McAnally and Ben Rector, before selling those rights to Tempo Music in 2019. Two years after that, it launched its Fund I with $100 million in backing to acquire some copyrights from songwriter Ali Tamposi (Kelly Clarkson, Camila Cabello) and singer/songwriter Julia Michaels (“Issues,” Justin Bieber).
The backing from WMG and BlackRock, announced in February 2022, was intended for purchasing new assets and as an investment in Influence’s platform; at the time, Influence was said to have deployed some $300 million of the $750 million it had raised overall on songwriting catalogs from Tainy, the Stereotypes, Jessie Reyez and Skyler Stonestreet. Since then, it also acquired parts of the publishing catalogs of Future and Harry Styles songwriter Tyler Johnson, and partnered with Enrique Iglesias for a rights management deal and acquired Blake Shelton’s master recordings.
McLean, a 2023 Billboard R&B/Hip-Hop Power Player, led several of those acquisitions; he has served as a manager for the likes of Cam’ron, LMFAO and Kelis over the years, and had a hand in the careers of artists such as Missy Elliott, Busta Rhymes, Pharrell and Timbaland, according to a press release.
-
Pages