Record Labels
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Tucker Wetmore has inked a record deal with UMG Nashville, in partnership with Back Blocks Music. Wetmore is managed by Back Blocks Music and is signed to WME for global booking representation.
Earlier this year, Wetmore broke through with the hits “Wine into Whiskey” and “Wind Up Missin’ You.” “Wine Into Whiskey” earned Wetmore his Billboard Hot 100 debut in March, while both songs reached the top 20 on Billboard‘s Hot Country Songs chart.
He follows with his latest release “What Would You Do?” while “Wind Up Missin’ You” will go to country radio with an impact date of June 10, via EMI Records Nashville.
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“Before I moved to Nashville, I sat down and made a list of goals for myself,” Wetmore said in a statement. “And for the last four years, I have been working toward them every single day. Today I have checked off one of the biggest I set for myself… signing a record deal. My new family at UMG Nashville checked all of my boxes. The drive, dedication, love and respect we all have for each other outside of music is the real reason why I’m so proud to now call them partners, along with my team at Back Blocks Music. With the fire that has already been started, I couldn’t pick better people to pour gasoline on it. I couldn’t be more excited and confident about this next chapter in my career. I love you all, thank you for continuing to make my dreams come true. God is so good.”
“The world has only seen a glimpse of what Tucker is going to do for country music,” UMG Nashville Chair & CEO, Cindy Mabe, said in a statement. “His strong connection to his purpose shines a light on what has helped build him: his family, his faith, his team and his fans. Representing country music from the Pacific Northwest, Tucker’s distinctive sound, soulful lyrics and his instantly likable personality bring the perfect ingredients to nurture and grow a lasting career. UMG Nashville is so honored to work with Tucker, Rakiyah and Back Blocks Music in building the next era of country music history.”“I’m honored to continue working with Tucker as he expands his team with the brilliant minds at UMG,” shared Back Blocks Music founder/CEO Rakiyah Marshall. “What Tucker and our Back Blocks team have built together in less than three years has been incredible, but it’s just the beginning. I am blown away by the character, talent and work ethic that make up who Tucker is as an artist and human, and am so thankful to be on this ride with the newest UMG Nashville artist.”
Wetmore, who was named Billboard‘s Country Rookie of the Month for May, recently opened shows for Kameron Marlowe‘s Strangers Tour and is set to join Luke Bryan‘s Farm Tour in September. Wetmore also has two songs featured on the soundtrack to the movie Twisters, including “Already Had It” and “Steal My Thunder” (with Conner Smith).
When Bryan Martin’s “We Ride” entered the top 10 of Billboard’s Country Airplay chart two weeks ago, the raw, stripped-down tune became not only the Louisiana native’s first hit, but it also marked the first time in more than a dozen years that Martin’s label, Average Joes Entertainment, achieved a Top 10.
The song, which rises to No. 9 today (May 31), is Average Joes’ first Top 10 since duo Montgomery Gentry reached No. 8 in March 2012 with “Where I Come From.” That feat came the year after Average Joes’ current president, Forrest Latta, joined the label as a product manager, rising through the ranks to vp of A&R and now president. Founded in 2008 by country rapper Jason “Colt Ford” Brown and producer Shannon Houchins, who is the company’s CEO, Average Joes served as an early label home to such acts as Brantley Gilbert and LoCash, and also has a thriving film and television division, as well as publishing company.
Average Joes hired indie promotion team New Revolution to work “We Ride” to terrestrial radio stations. The radio push was part of a multi-tiered campaign that started more than a year and a half ago with “We Ride,” and its ongoing success earns Latta the title of Billboard’s Executive of the Week.
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Here, Latta talks about “We Ride’s” slow build at streaming outlets before the move to radio and the patient approach he and his team took to breaking the song. “I don’t think we would be seeing the same level of success without the right team executing in each phase,” he says.
You released “We Ride” in October 2022. When did you decide to take it to terrestrial country radio and how long had it been since Average Joes made a push to terrestrial radio?
We started having conversations about it in May of last year and ended up deciding to pull the trigger with an impact date in September, the same week the record went gold. Prior to this, our last approach to radio was 2017 with “Better Me,” in the wake of Troy Gentry‘s tragic passing. [Gentry, one half of Montgomery Gentry, died in a helicopter accident in 2017.]
Bryan’s music has an honest rawness to it like Zach Bryan, Warren Zeiders, Oliver Anthony and Koe Wetzel. Is there strength in numbers that radio can’t ignore as we see a wave of artists like this telling their truth?
I think the market has shown that it is hungry for this style, and I think country radio does a great job of keeping their finger on the pulse of the market. That said, the level of success of others was not part of our conversation when we made the decision to take “We Ride” to radio.
What were the key steps you took to make it happen? Building out the right team was really important. We met with many people and had to make some tough decisions to get the right people with a strategy that aligned. Ultimately, the strategy took form in three phases — pre-release social push; post-release digital-first approach with our internal team; followed by a big push at radio with the New Revolution team. I don’t think we would be seeing the same level of success without the right team executing in each phase.
This is Average Joes’ first Top 10 on Country Airplay since 2012. What did you hear in the song that made you know you should push it?
We knew we had something when we heard the work tape. Bryan is a great songwriter, and this is a great example of it. The vibe is unique, and the song is uniquely Bryan. We also heard the response from the market. Being able to take a song that already had that kind of data, we didn’t have to ask radio to take as big of a chance on it because it was already a proven winner.
How much of Bryan’s success is how open he is with his very compelling story, including attempting suicide and his struggles with alcohol? And as someone who is newly sober, how did the label take steps to protect his sobriety?
All credit for Bryan’s sobriety goes to him — he’s one of the most determined people I know, and he is doing great so far. We absolutely seek to support him, whether it was helping facilitate treatment by taking a month off from recording, playing shows, and radio promo, as well as providing a safe environment to work in, and making sure he has a healthy team around him.
How important was TikTok to fans learning about the song?
It was huge building up to release. Andrew Davis, our vp of marketing, and his team put together a long lead plan focused on the platform and fought hard for it, even when some of us started to get antsy about setting a release. They deserve a lot of credit for that.
“We Ride” has more than 190 million streams on Spotify, far and away his biggest streaming song. How has streaming helped propel its success, and what was the key component to the digital campaign?
It was a little slow coming out the gates — DSPs weren’t as familiar with Bryan initially — but once they noticed the groundswell, they were quick to jump on board, and really helped grow the song early on.
Will terrestrial radio be part of Bryan’s story going forward?
Absolutely. They have been great partners, and we look forward to continuing that relationship.
Big Loud Records has promoted Patch Culbertson to executive vp/GM. With the appointment, Culbertson becomes the company’s first executive vp, reporting to Big Loud partners Seth England, Joey Moi and Craig Wiseman.
Culbertson joined Big Loud Records as vp of A&R in 2017 and rose to senior vp/GM of the label in 2021. In his new role, Culbertson will continue to oversee day-to-day operations, strategize on commercial tactics and help to expand the creative development of the Big Loud Records roster. Big Loud artists incude Ashley Cooke, Charles Wesley Godwin, Dallas Smith, Dylan Gossett, ERNEST, Griffen Palmer, Hailey Whitters, HARDY, HIXTAPE, Jake Worthington, Larry Fleet, Lauren Alaina, Lauren Watkins, Lily Rose, MacKenzie Porter, Maggie Rose, Morgan Wallen, Shawn Austin, Stephen Wilson Jr. and Zandi Holup.
Prior to joining Big Loud, Culbertson served for eight years at Republic Records, rising to director of A&R at the company’s New York headquarters. His work at Republic included signing and/or developing artists including Aminé, Florida Georgia Line (via Republic Nashville), SoMo and The Naked and Famous. He also led releases from Colbie Caillat, Florence + The Machine, Mat Kearney and more.
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“Patch has been a critical part of Big Loud’s success for over seven years now,” England said in a statement. “He’s a brilliant strategist with an unmatched ability to process information and make sound decisions. Patch is a true leader that’s continued to invest in this company with his time and expertise, and his impact can’t be underestimated. This promotion is well-earned.”
“I am immensely proud of the accomplishments of our roster and staff these past seven years,” Culbertson added. “It is a privilege to serve these artists and work alongside a best-in-class team that is writing its own chapter in music history. A special thank you to Seth, Joey, Craig, and (Big Loud COO) Austen (Adams) for their support and leadership. They continue to show the world how to win with integrity, and I’m honored to be part of it.”
“What sets Patch apart as a GM is that he — like all of us at Big Loud — continues to keep songs first,” Moi added. “He applies his analytics brain and his firsthand understanding of artists and how they work best to every circumstance, while balancing the growth of our company. We’re grateful for his continued leadership.”
When Republic Records offered Tyler Arnold a full-time assistant role five months into his six-month internship with the label in 2014, taking it was “a no-brainer” — even if it meant dropping out of Northeastern University one year before graduating. “This is my dream,” Arnold recalls thinking. “I have to go for it.”
Arnold quickly became an A&R executive extraordinaire: His first signing to the label, in 2015, was a young Post Malone (“I signed him on my 23rd birthday,” Arnold recalls); his second was superproducer Metro Boomin in late 2016. By 2020, Arnold was Republic’s executive vp of A&R. “I really loved discovering music in high school and college, finding new artists and seeing them grow,” he says. “I also wanted to work really closely with the artists, and I felt like A&R, if you do it right, there’s such a personal connection that you can build.”
Today, the fast-rising executive is applying that same mentality as president of Mercury Records, the Republic division that relaunched in April 2022 with major names like Post and Noah Kahan and strategic partnerships with Big Loud (Morgan Wallen) and Imperial Music (Bo Burnham). And though Arnold says he wasn’t sure he was ready to head a label, “I wanted to grow as an executive.” (Along with Republic co-founders Monte and Avery Lipman, Arnold credits Big Loud partner/CEO Seth England for encouraging him to take his current role.)
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Given Republic’s existing infrastructure, Arnold, 31, says he didn’t have to worry as much about key departments like radio, commerce and international. As a result, he and GM Ben Adelson (a fellow Republic vet) had runway to try something new. “I asked a lot of my artists what they felt was missing, or I asked managers who had artists at other labels, and tried to create solutions to what the modern record label might look like,” Arnold says. “We really dove into creating a label that is fully led by A&R, creative and marketing.”
Tyler Arnold
Michael Tyrone Delaney
In just two years, Mercury has become an undeniable force. In its first year alone, the label scored a major success with Kahan’s Stick Season; the album’s extended deluxe version, Stick Season (Forever), featured artists including Kacey Musgraves, Hozier and Post. By the end of 2023, Kahan had secured a best new artist Grammy nomination. Meanwhile, Wallen’s 2023 album, One Thing at a Time, finished as the No. 1 year-end Billboard 200 album; in March, Big Loud announced a multiyear distribution deal with Mercury Records/Republic for all releases, including artists like HARDY and ERNEST.
As for Post, the star has already released a pair of projects on Mercury (2022’s twelve carat toothache and 2023’s Austin) and is teasing a third on the way — a country album. In April, he made his Stagecoach debut, performing a set of country covers, and the following night, he joined headliner Wallen to unveil their much-anticipated duet, “I Had Some Help”; the song debuted at No. 1 on the Billboard Hot 100 upon its May release, marking Post’s sixth topper on the chart (and Wallen’s second). (The single is the latest in an impressive 2024 collaborative run for Post, who has already appeared on Beyoncé’s Cowboy Carter and Taylor Swift’s The Tortured Poets Department; the latter’s “Fortnight” scored him another Hot 100 No. 1.) “It has been a dream of mine for Post and Morgan to work together for years,” Arnold says, “and to see that come to fruition, it was truly a goose bumps moment.
“When we make a commitment to an artist, we’re hoping we work with them for the next 10 to 15 years and beyond,” he continues. “That’s the goal for us. It’s not knocking off hit songs. It’s building real careers.”
It’s also building lifelong bonds: Post welcomed his daughter two years ago, and Arnold recently became a first-time father. “We swap photos and videos and we definitely talk about it,” Arnold says. “My relationship with [Post] is one of the most special things I’ve gotten out of my career, just because of how far we’ve come and how close we still are — and continue to get. I think it’s rare to have that continuity.
“At the end of the day, I’m still an A&R,” he adds. “It reflects how we want to build Mercury. We’ve been lucky to work with some of the biggest and most influential artists over the last decade across all genres, and we want to extend that. [This role] allows me to still be a kid in a candy store, but also have more autonomy.”
This story will appear in the June 1, 2024, issue of Billboard.
After nearly a decade at Universal Music Latino, Colombian superstar J Balvin is moving to Interscope Records. Sources tell Billboard that Balvin’s much anticipated new album will be released via Interscope Capitol Miami, the newly-minted division headed by Nir Seroussi in Miami.
Balvin’s album is expected to be released some time this year, with a date still to be announced.
Balvin is the second high profile artist to move from Universal Music Latin to sister label Interscope in the past year. Last year, Karol G, who had also long been signed to Universal Music Latino, signed to Interscope Capitol, which is also home to rising regional Mexican stars Xavi and Iván Cornejo and is run by Seroussi. Now, that division has been renamed Interscope Capitol Miami after Interscope and Capitol merged earlier this year.
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Interscope Capitol declined to comment, but sources say Balvin’s project will be worked by the Interscope Capitol Miami team together with Tom March’s Capitol team.
For Balvin, it’s a full circle moment. At the beginning of his career, he was originally signed to Capitol EMI, which was acquired by Universal, triggering his shift to Universal Music Latin, under which he soared to international stardom. In 2017, Balvin’s “Mi Gente” became the first-ever Spanish song to top Spotify’s global charts and rose to No. 3 on the Billboard Hot 100, aided by a remix with Beyonce. In 2018, he hit No. 1 on the Billboard Hot 100 with “I Like It,” his bilingual collaboration with Cardi B and Bad Bunny.
It’s also a big change moment for the Colombian star, who hasn’t released an album since 2021’s José. Now, after a brief management stint as the first Latin act on Scooter Braun’s roster, he signed last year to management with Roc Nation and, after performing an acclaimed set in Coachella this year, is currently touring Europe.
Earlier this month, another Universal Music Latin artist, acclaimed Chilean singer/songwriter Mon Laferte, signed with Sony Music US Latin.
Singer-songwriter-actress Tanerélle has signed with Republic Records. In tandem with that exclusive announcement, the R&B outlier is set to release her label debut, the EP Electric Honey, this Friday (May 31). “Tanerélle is a forward-thinking artist with a well-defined vision, sonically and aesthetically,” says Ken Jarvis, Republic’s senior director of A&R. “Working with an artist who is […]
Warner Music Group’s revived Record Store Crawl returned to New York City last weekend after a five-year absence, complete with a bus full of music and vinyl fans — including Billboard’s Retail Track — that kicked things off at Tower Records’ Tower Labs space in Brooklyn with a rocking performance from 300 Entertainment recording artists Quarters of Change.
The crawl’s bus, transporting about 40 music fans, went on to visit Academy Records in Brooklyn, Audio-Technica showroom in lower Manhattan, Generation Records in the West Village; and finally, Rough Trade Records up in Rockefeller Center, all on Saturday (May 18).
Upcoming crawls are scheduled in Seattle on June 14; Austin on July 20; Nashville on Aug. 10; Chicago on Sept. 28; and Los Angeles on Oct. 19. Tickets for each crawl costs $77.45. Just like the New York Crawl, those cities will likely feature an artist performance and so far, Joe P has been lined up for the ones in Seattle and Austin; Knox for the one in Nashville; Deux Visages for Chicago; and Alicia Creti for Los Angeles.
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What’s more, vinyl and music lovers can visit the Record Store Crawl website to vote for which U.S. city will be the winner of a crawl slated for Sept. 7. All the crawls are sponsored in partnership with Audio-Technica and HeadCount. When fans vote on the WMG Record Store Crawl website for which city should receive the September crawl, the site asks if the voter is registered to vote in U.S. elections. If they aren’t, or are simply unsure, a link takes them to the headcount.org website where they can either check their status or register to vote.
The last time WMG had a Record Store Crawl was a year prior to the COVID-19 shutdown. Before the pandemic, the then-named WEA (now named WMX) held 40 Crawls in cities across the United States from 2016 through 2019, according to WMX senior director of retail & platform marketing (RPM) Gina Williams. In NYC, they were mainly held on Record Store Day. However, nowadays record stores have plenty going on that day, Williams said, so WMG’s team chose other days to bring a traffic boost to stores.
While the Record Store Day Crawl was happening in New York, WMX’s RPM team was hosting some 165 early listening events for Twenty One Pilots‘ new album, Clancy, out now on Fueled By Ramen. According to a statement issued by the company, “thousands of fans nationwide packed into their local record stores to hear the album early, connect with fellow fans and experience what independent record stores are all about: community and love of music. Moreover, in the prior year, 2023, the RPM Team hosted 972 listening party indie store activations in 2023 for 12 releases. The RPM Team and Atlantic Records were nominated for a 2024 Music Biz Bizzy for our Barbie, The Album listening events.”
In New York, Record Store Crawl fans lined up at noon outside Tower’s performance space in Williamsburg to get a bag of swag from the Warner family of labels. Retail Track’s bag contained the Keith Sweat Make It Last Forever limited-edition black ice vinyl album and a “Brother” 45 from Needtobreathe, plus stickers and other tchotchkes; as well as a raffle ticket, which would come in very handy on the bus ride between stops on the crawl.
Inside Tower, the crawlers were treated to a high-energy seven-song set from Quarters of Change, who performed tracks from its debut album, Into the Rift, and its just released follow-up, Portraits.
Quarters of Change perform at Tower Records’ Tower Labs space in Brooklyn on May 18.
Rita Vega
After the band’s set, the tour loaded onto the bus and headed to the next stop: Academy Records Annex in Greenpoint, where Retail Track scored a few singles: O.V. Wright’s “Precious Precious” on Hi Records; Arthur Prysock’s “I Wantcha Baby,” on Hy Weiss’ Old Town Records; and Shirley Brown’s “Woman To Woman” on Truth Records.
After that, the bus headed to Manhattan via the Williamsburg Bridge and the mother of all traffic jams, moving literally an inch at a time. That led to plenty of opportunities for WMX’s RPM senior manager Ross Srodo to show off his emcee prowess, while WMX RPM creative manager Eden Mili supplied pithy embellishments in her role as ace ticket number reader as the duo raffled off plenty of Record Store Day exclusives and other limited edition and/or deluxe vinyl records — all from the Warner Music family of labels, naturally. During that ride, Han Mu, one of the crawlers, said he heard about the Record Store Crawl through an Instagram post. He also hailed the crawl’s pricing, saying, “it is totally worth it.”
In Manhattan, the first stop was at Audio-Technica House, the audio equipment brand’s collaboration space in SoHo, where crawlers were treated to Banshee Winery wines and a music trivia game with the winner taking home a turntable. The rest of the crawlers got an Audio-Technica record cleaning kit.
Up next, a quick ride to Generation Records, where crawlers had the pleasure of flipping through the stacks while dining on Williamsburg Pizza. Retail Track hit the downstairs used records bargain bin and scored 10 vinyl albums, including ones by The Association, Dakota Staton, Gene Pitney, Jimmy Ruffin, Joan Armatrading and Renaissance — the latter on Warner Bros. Records.
The Record Store Crawl itself wasn’t the only attraction, as Hannah Tebo bought a ticket especially to see the performance by Quarters of Change, as did Ellen Cainsford, who flew in from Austin because she said she wanted to “see the band in a special venue for an intimate performance.” Besides her, two others traveled in from North Carolina for the Record Store Crawl, while two more music fans came from Philadelphia, WMX RPM manager Mel Hoch reported to Retail Track.
Finally, the day culminated at Rough Trade where Retail Track scored Quarters of Change’s Portrait LP. “It was great to have a busload of eager record fans of all ages pop in and take over our store briefly,” store manager George Flanagan tells Billboard. “It was a very good day already and then the music fans from the bus provided a nice spike. We sold a lot of music.”
Much like last month’s Record Store Day, Retail Track once again heard the siren call of (this time) a cold Budweiser, which was easily scored around the corner from Rough Trade at the Pig & Whistle pub. After all, Retail Track needed something to wash down the wine taste from back at Audio-Technica House.
Retail Trackback: Taylor Helps, But Olivia & Others Also Bring Big Sales to RSD 2024
When Amanda Rovitz met Megan Boni at a college study abroad program in Sydney, Australia in 2018, she says she “always had this feeling” that Boni had star power.
“She’s just always been the funniest person I know,” says Rovitz. “I thought she would definitely emerge in entertainment somehow, not as a musician or singer, but as someone in comedy.”
Fast forward five years, and Boni, who is self-admittedly not a musician, has a label deal with Capitol/Polydor/Virgin Germany, and Rovitz, who became a music manager at 1916 Enterprises post-grad, is the one who helped her put it all together.
It’s all thanks to Boni’s video, poking fun at cliched “song of the summer” TikToks, that made her 2024’s most unexpected viral signing. While Boni admits she was “just having fun” with making the video, known as “Man In Finance,” her signing is also indicative of how major labels are evolving to meet the current demands — and breakneck pace — of user-generated music creation.
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“Did I just write the song of the summer?,” she says to the camera in her viral video, which has been viewed 28.6M times since it was posted on April 30. “I’m looking for a man in finance, trust fund, 6’5”, blue eyes,” she says in a rhythmic vocal fry.
@girl_on_couch
Can someone make this into an actual song plz just for funzies
♬ original sound – Girl On Couch
Boni, who posts under the handle @Girl_On_Couch, says she made the clip in just a few minutes. “Since COVID, TikTok has been a hobby for me,” Boni says. “I just thought it would be funny to make a video making fun of those single girls who are always complaining about being single, but yet they want an impossible laundry list of things in a boyfriend, and by the way, that’s myself included.”
It’s the sound that launched a thousand remixes. Producers including David Guetta, Alesso, Loud Luxury and Billen Ted immediately jumped on the sound, making it the top line to a number of different TikTok tracks. Now, with the help of Capitol/Polydor/Virgin Germany, Boni is licensing her TikTok vocal to the producers for official releases, the first of which was released May 17 as “Man In Finance (G6 Trust Fund)” with Billen Ted. In it, the producer duo splices together Boni’s vocal, original drums and a sample of “Like a G6” by Far East Movement.
Rovitz says that even before producers started remixing Boni’s audio, she texted her friend saying the video could really turn into something. Soon, she was proven right: The remixes became inescapable on TikTok, furthering Boni’s initial virality to even greater heights. Almost immediately, several major labels came calling, and Boni asked Rovitz to help her navigate the conversations. “I didn’t really know where to begin,” Boni says.
“Within four days, Amanda and Todd [Rubeinstein, music attorney] had me on calls with labels,” says Boni. “Two days after that we were talking with UTA,” who now acts as her agent as a creator/comedian. Boni says she went from being a totally DIY creator on TikTok to having a full-fledged team in about a week.
Zach Elgort, vp of marketing at Capitol, says it was a “perfect storm” to sign Boni. “It’s kind of a marketing dream,” he says. Unlike most songs, which start as completed masters and are then posted online in the hopes of gaining organic interest with listeners, this was the inverse. “It was an organic trend [already], which you always hope for. Now, it’s about pushing the actual song we released to DSPs and pitching it to our partners.”
This success is seemingly more akin to a TikTok “teasing” strategy, where an artist posts an unreleased song to gauge interest from fans first before committing to the release. But the difference with the “Man In Finance” phenomenon is that Boni made the video without the intention of making it into a real, release-worthy song. Still, Elgort says the official Billen Ted version has already been met with “exciting playlisting support” from streamers — it’s been added to Spotify’s New Music Friday and Teen Beats, among others — given that they could already measure listeners’ appetite from the original social media videos.
“Man In Finance” might have been made as a joke, but it serves as a clear indication of how people are creating and consuming music today, where some of the most culturally relevant songs are first (or only) available on socials. “This project shows an evolution of how social media meets music,” says Elgort.
The Kendrick Lamar and Drake feud, which played out simultaneously with the “Man In Finance” trend, acts as another example of how much music creation and consumption on social media has changed. All of the songs were dropped first on social media, with only a few making it to Spotify and Apple Music.
As MIDiA Research’s Tatiana Cirisano argues in a recent analysis, it’s a sign of the “continued shift in cultural value from streaming to social, which is bifurcating the music industry into two parallel consumer words: LISTEN, where streaming plays the role [of passive consumption]… and PLAY, where social platforms have a grip on culture.”
Moving forward, Elgort and the team at Capitol, along with Polydor and Virgin, are planning to license out Boni’s vocal to more producers who have been making remixes, anointing a few as official, DSP-worthy versions of “Man In Finance.” The plan fits perfectly with the current label strategy of releasing multiple versions of the same song to DSPs. It also shows how quickly and flexibly the majors are now working to sign viral songs and artists.
“Now, it’s really about figuring out a way to get SEO and search to tie back to the official release of the song… and as more official versions eventually get released to streaming partners, they’ll all be packaged together and help the greater visibility,” says Elgort.
Boni, whose label deal is only a licensing agreement for this one vocal, says she has no intention of writing more songs but is going to have fun with it while she can. “I won’t make more music unless it’s a parody… but I am definitely behind this song,” she says. She adds that she’s interested in appearing at producers’ shows, brand collaborations and more — anything to push the song she says changed her life “overnight” by allowing her to kick start her career as a creator and comedian, build her team and provide enough stability to quit her 9-5.
“I put in my two weeks last Thursday,” she says. “I’m really excited for what’s next.”
Tokischa will launch her own record label called SOL under a new global partnership with Warner Music Latina, Billboard can exclusively announce today (May 23).
The Dominican artist (born: Tokischa Altagracia Peralta Juárez) will release her own music and sign new artists under the new deal that’s in partnership with her manager (and SOL co-founder) Angelica Piche within WML and supported by Atlantic Records.
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“We are thrilled to launch SOL, a label that will be a home for misunderstood artists,” Piche, who’s in charge of the project’s development, said in a statement. “It’s very important for us to give a voice and a space to people who, like us, started from scratch.”
Both teams at WML and Atlantic are excited to form part of Tokischa’s new career era.
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“She is an artist who takes counterculture to its highest and best expression. It is a privilege to help expand her global impact and support her limitless creative vision,” adds Alejandro Duque, Roberto Andrade Dirak, and Natalie Cotton of the Warner family.
Since kicking off her music career in 2018, the 28-year-old artist has shined with her groundbreaking and unapologetic music, bringing to the forefront the Dominican Republic’s thriving local underground scene, known as “el bajo mundo.”
“For me, when I feel free is when I’m myself,” she previously expressed during the women on the rise panel at the 2022 Billboard Latin Music Week. “For me, freedom is to feel comfortable with what surrounds me, with what I do, to feel unique. To feel special and loved by myself because one of the steps toward freedom is self love, and if I love myself and understand and know myself, and know what I need, I know where I’m going to walk and how I’m going to do it.”
With the new partnership, Warner Music Latina—alongside its international team and record labels—aims to introduce Tokischa’s “music to fresh audiences, bolstering her presence across diverse countries and cultures, and ultimately establishing her as a true global star,” noted the press statement.
Tokischa
Courtesy of Warner Music Latina
Singer-songwriter Vincent Mason, known for his viral hit “Hell Is a Dance Floor,” has signed a label deal with Interscope Records/UMG Nashville/Music Soup, the companies tell Billboard. Mason has been releasing music via Music Soup since his first release, so the deal marks a continuation of his work with that company. The Georgia native’s debut […]