R&B/Hip-Hop
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From Leon Thomas’ “Mutt” breakthrough to Kehlani scoring a long-overdue Hot 100 top 10 hit with “Folded,” R&B is in the midst of an upswing — and the world is taking notice. When she first started making music over 13 years ago, Brazilian superstar Ludmilla chose a moniker inspired by Billboard’s No. 4 Greatest R&B Artist of All Time. Though she’s long retired her “MC Beyoncé” stage name, Ludmilla looked to Queen Bey’s signature genre for her latest evolution.
Out Friday (Nov. 6), Fragmentos is Ludmilla’s formal pivot into R&B. Anchored by SZA-esque, guitar-backed ballads and steamy, imaginative amalgamations of R&B, dance, baile funk, pagode and hip-hop, the Latin Grammy winner’s sixth studio album is sleek, sexy and stacked with some of the year’s catchiest melodies. Featuring collaborations with Victoria Monét, Muni Long and Latto, the album also finds Ludmilla using the vast expanse of R&B to wax poetic about both her queerness and her maturation since becoming a mother in May. With heart-wrenching songs like “Paraiso” communicating the “blues” elements of R&B, Ludmilla tackled the genre’s “rhythm” side with tracks like the sultry Monét-assisted “Cam Girl.”
After her successful transition from pop and funk carioca to pagode (an offshoot of samba), Ludmilla became the first Afro-Latina artist to cross one billion streams on Spotify and the first Afro-Latina act to play Coachella’s mainstage, which means she’s no stranger to big risks and bigger rewards. Even though initial apprehension steered her back to funk after early Fragmentos writing sessions resulted in unmistakably R&B songs, Ludmilla heeded her wife Brunna Gonçalves’ advice to always “trust her feelings.”
“I was the first Black woman to sell out a stadium in Brazil,” she tells Billboard via her translator, with a humility that belies the magnitude of her achievement. “A lot of things contributed to me [feeling comfortable] taking this risk.”
With hopes of an intimate Fragmentos tour next year and Brazil’s annual Carnival celebrations just a few months away, Ludmilla is entering her latest chapter more self-assured than ever before. Below, she speaks with Billboard about finding her lane in R&B, challenging herself to pull something new out of familiar melodies and processing her queer journey through her songwriting.
What inspired the shift into a deeper R&B sound?
I had a project called Numanice, which was mostly pagode, a local rhythm in Brazil similar to R&B but still very different. After doing that project, I felt free to start singing about love. I always wanted to sing about love, but I was holding on to pop music and dance.
How big was R&B in Brazil when you were growing up, and how big would you say it is now?
R&B in Brazil has no playlisting, no radio support, no festivals — it’s very small. I’m very inspired and motivated to do R&B because I was doing it 10 years ago, but Brazilians didn’t know R&B as they do now. In Brazil, we mostly listen to international R&B artists. We don’t have big local R&B artists.
In that case, did this album feel like a risk?
100%. It [was the same risk] I felt when I shifted into pagode, because there were no women singing that genre at the time. Now, many artists are doing pagode projects and switching their genres because of me. It was a really big risk because I [made my name] singing pop and funk. It’s a big investment, but I believe in what I’m doing.
When and where did you record most of the album? What was the first song that you knew for sure was going to be on the project?
The first song I realized would be a part of the album is actually the first track, “Whiskey Com Água de Choro.” I wrote it two years ago in São Paulo, and once I finished it, I was like, “I’m going to sing a whole R&B project.” I wrote a bunch of funk songs after that, but I wanted to follow what I believed and what I was feeling in the moment. My wife told me to always trust my feelings because I end up being right. [Smiles]. I was very successful in changing my career from pop to pagode… did I want to do it again? I realized that I should.
When did you know that the album was finished?
After working on 50 songs. [Laughs.]
Why did you select “Cam Girl” as a pre-single?
“Cam Girl” was a strategy to let my audience, and Brazilians in general, understand that R&B is not only slow songs. I wanted people to understand that you can dance to R&B, too. I’ve always wanted to collaborate with Victoria [Monét], because we’re friends and we’ve been talking about collaborating for a while. Because the first single was “Paraiso” and it was slower, “Cam Girl” showed that you can dance and party with R&B.
Talk to me about collaborating with Muni Long.
It was so nice collaborating with Muni Long; I love her song “Hrs & Hrs.” When she followed me on Instagram, I was like, “Oh my God, she knows me?” Then we started texting and became instant friends. We knew we needed to do a song together — but she finished her album first, so I was like, “You’re going to be on my album.” I didn’t even ask her to sing in Portuguese; she just sent her verse in, and it was her singing in Portuguese. She wanted to do that. She was like, “Your language is so beautiful, I want to sing in your language.”
I cried a lot the first time I listened to the song — because I didn’t even ask Muni to do that, and she really respected my language. Portuguese is global, but it’s a very small language. I am still very emotional.
You also linked up with Latto on “Bota.” How did that one come together?
I wrote a lot of funk songs [at the beginning of the album process], and this was one of those. It’s very dirty and sexy, and when I finished writing it, I was like, “I want Latto on this song.” I’m known in Brazil as being very versatile, and she didn’t want to stick to one genre. After some time, I was like, “This is my album, f—k it, I’m gonna do whatever I want.” It’s R&B, but I’ll have fun music and pagode and whatever I want on it. This song with Latto is for Carnival!
On “Textos Longos,” you flip Ghost Town DJs’ 1996 classic “My Boo.” How do you strive to create something fresh out of songs that have been reimagined so many times?
It’s very challenging using samples, because people already have feelings about [the original song]. But those are the times when I can experiment and just have fun. Nowadays, it’s also very difficult, because there’s a lot of people doing different things with the same song, and it’s hard for you to do something new.
What’s the most emotional song on the album?
“Paraioso” is the most emotional song I’ve ever made, because it tells the beginning of my relationship with my wife. When I started dating my wife, I was not out of the closet, because I thought that my career would be [negatively impacted]. I was very scared. This part of her life was very sad, because I needed to hide who I truly was. I couldn’t kiss my wife or have any type of public affection. That left a mark on me.
A lot of fans were speculating about a Beyoncé collaboration based on your “Cam Girl” visualizer…
After Beyoncé introducing me at Coachella… nothing is impossible.
Do you have any plans to tour this record?
I want to tour next year. The last tour was outdoors, and now I want to do something indoors and more intimate.
For Americans looking to get into baile funk, what are three funk songs everyone should know?
“Verdinha” by [myself], Topo La Maskara, Walshy Fire; “Noite das Safadas” by Mc Byana, MC Fabinho da Osk, MC Foca do Salgueiro, and “Baile n Morro” by Dj Win, MC Tairon, and Mc Vitin Da Igrejinha.
Trending on Billboard Kehlani isn’t ready to let a relationship go “Out the Window” on her new single that dropped on Friday (Nov. 7) via Atlantic Records. She resurrects that old school R&B feel even on the “Out the Window” cover art, which was shot by photographer Markus Klinko, who also did the cover of […]
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Snoop Dogg is open to joining the ownership team of his beloved sporting club, Celtic.
Glasgow Celtic, that is.
Speaking with Scotland’s Daily Record, Snoopy, who earlier this year invested in English Championship side Swansea City, is ready and willing to do the same with Celtic.
“It’s something I have talked about in the past and if the opportunity was right I would be down for it,” he’s reported as saying. “Celtic is a huge club and fans want to see the best players playing in this great stadium. All the owners have got to do is ask.”
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“Huge” might be an understatement. Competing in the Scottish Premiership, Celtic F.C. is one half of The Old Firm, a name given to the historic derby matches against Rangers, which is also based in Glasgow. Celtic Park, the team’s iconic homegrown, is a beast, with a capacity north of 60,000 — fitting for a club with more than 100 major trophies, including the European Cup (now the UEFA Champions League) in the 1966–67 season.
Snoop isn’t just a casual fan. Speaking with the Record, he considered Celtic’s prospects, which is now guided on an interim basis by experience manager Martin O’Neill, following the departure of incumbent Brendan Rodgers. The future may belong to the past, reckons Snoop, who called for the return of Australian coach Ange Postecoglou, who is now available following the briefest of stints leading Premiership team Nottingham Forest.
Postecoglou captured a bunch of titles during his successful two-year reign at Celtic. “You got to give Martin O’Neill big respect, he is coming back when we need him,” the “Drop It Like It’s Hot” artist remarked. “I think you got to bring Ange back. The club are going to do what they are going to do, but the fans would love to see him back.”
Snoop, it turns out, is a man of many sports. The Doggfather founded the Snoop Youth Football League (SYFL) in 2005, which has produced numerous NFL players, and he hosted the 2025 NFL Honors.
And just last month, Snoop performed at the AFL grand final, the showpiece event for Australian rules football.
He won’t be ringing in the new year on NBC, however. After previously announcing that the hip-hop legend would host a two-hour musical variety special from Miami titled Snoop Dogg’s New Year Eve as an extension of the hip-hop icon’s larger deal with NBCUniversal, Deadline reported on Wednesday (Nov. 5) that the network has decided not to proceed with the project.
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6ix9ine claims to be the original content creator, suggesting that people dismiss his influence simply because they are haters.
During his appearance on Adin Ross’ Kick channel on Wednesday, the rainbow-haired rapper reflected on his rise to fame, stating that his breakout moments preceded the invention of TikTok. He argued that if the app had existed during his tumultuous ascent in 2018, he would have dominated the platform.
“In 2018, there was no TikTok,” he said at the 40-minute mark. “Let me get this point across, and maybe y’all say I’m reaching, but this is what I truly believe. … I walked, I went to jail, I entertained you guys with real-life crimes. I was out there putting my life on the line so you guys could run. When Vine was a thing, remember? Instagram. I was the original content creator. I know people don’t like me. It’s the right message, wrong messenger. But these is facts.”
The rapper recalled some of his most unforgettable viral stunts during his rise, including running up a hill with an AK-47. He mentioned prominent streamers like Ross, IShowSpeed and Kai Cenat, claiming they owe some of their success to his pioneering style.
“Y’all remember that?” he said. “Y’all was in high school. I walked so y’all could run, so streamers could run. … My Instagram views and numbers were through the roof. I think I was meant to be a streamer because I’m not faking nothing. I’m just charismatic, and when I’m wrong, I’m wrong. I’m human at the end of the day. But I respect what you do.”
He continued to emphasize how his candidness shaped perceptions of him: “People don’t like me because they can’t control my mouth… and they’re like, ‘Damn, he’s too right.’ I’m not right about everything, because I’m human… I fed families. I’ve fed many families. I’ve created a lot of movements. But because I’m 6ix9ine, people are like, ‘Nah, nah, nah.’”
Check out the full stream below.
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Trending on Billboard In the second episode of Billboard and The Players’ Tribune’s video series Switching Stages, Normani and Two-Time Olympian Jordan Chiles take turns stepping into each other’s shoes for the day. Explore See latest videos, charts and news Normani is no stranger to gymnastics, so had the opportunity to perform sophisticated cartwheels and […]
Trending on Billboard Six weeks after releasing her “Baddie Baddie” track, Ice Spice returned on Wednesday (Nov. 5) with “Pretty Privilege,” which could signal that her Y2K! follow-up isn’t far away in 2026. Explore See latest videos, charts and news Ice reunites with frequent collaborator RIOTUSA on the production side for the trippy drill-leaning tune. […]
Trending on Billboard Gunna’s upcoming tour is turning into a marathon. The Atlanta native has announced more shows as part of the global trek, along with plenty of coinciding Wunna Run Club 5K race events to accompany tour dates. Explore See latest videos, charts and news The North American leg of the Wun World Tour […]
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The Ball brothers are teaming up again — this time off the court and outside the booth. Lonzo and LiAngelo Ball are returning to the podcast world with their new series, The Ball and the Family Podcast.
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“The chemistry hits different when it’s real family,” Lonzo tells Billboard. “We joke, argue, push each other, hype each other up — you’ll see that. People will also see how our relationship has evolved, from kids in the backyard to dealing with everything we’ve been through.”
Set to debut Nov. 11, The Ball and the Family Podcast will feature 40 episodes with guests from across the sports and entertainment world, including Michael Porter Jr., Larry Nance Jr., Myles Turner, Donovan Mitchell and Jake Paul. The premiere episode will feature ESPN’s Stephen A. Smith. The show will stream exclusively on the Betr app, a gaming and media platform cofounded by Joey Levy and Jake Paul.
“You can come on the show and really be yourself. No filters. Real conversations. It’s your voice, heard by the world,” LiAngelo tells Billboard, promising a space for authenticity.
Though both brothers juggle demanding schedules, they’ll host remotely: Lonzo — now with the Cleveland Cavaliers — will record from Cleveland and on the road, while LiAngelo will be based in Los Angeles. They will also share hosting duties alongside Darren “DMo” Moore and Anthony “Ant” Salazar.
Beyond their shared ties to basketball and music, the Ball brothers aim to explore deeper conversations and dream of hosting guests like Tom Brady, Kevin Hart, Zendaya, Barack Obama, and Leonardo DiCaprio.
“We want to go deeper than basketball and music,” Lonzo says. “Everyone always sees the highlights, but we want to take people behind the scenes — family dynamics, growth, what we’ve learned. Real life conversations, but still fun.”
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Sitting with Danny Brown in a cornered-off workspace in Brooklyn, the veteran rapper tells me he’s still surprised by how surprised people are when he pushes some boundaries with his music.
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In a few hours, the venue we’re at, The Lighthouse, will be filled with rabid supporters eager to hear his new album Stardust — a non-stop sonic blast of high-octane hyperpop and rap fusion. The explosive electronic backdrops — crafted by a bevy of the subgenre’s most potent stars, including Frost Children, 8485, Underscores and Jane Remover — fit Danny Brown’s rambunctious and maximalist flow like a glove. His voice somehow towers above the chaos of “Starburst” and “1L0v3myL1f3!.” But as he takes a hit of his weed pen, he says even at this point in his decade-plus career, he’s nervous about how people will handle the change of pace.
“To be honest, I’ve been doing everything I possibly can to ignore it,” Brown says of his new album, which drops on Friday (Nov. 7). “But today was the first day where I had that anxiety attack of, ‘Oh s—t, it’s time.’ When you work so much on something, and after being creative for such a long period of time, you just want it to be appreciated the right way. I just want them to respect the work.”
While that anxiety may be palpable in the room, it’s nowhere to be found on Stardust. The 14-track offering is stuffed to the brim with joy and hope, inspired by Brown’s much-discussed journey to sobriety. “Well, I’m smoking weed now,” Brown clarifies as he sits back on the couch, playfully wiggling the vape in his hand, “but no drinking.”
Brown entered rehab in 2023, a life-changing choice that seemed destined to forever shelve the rap character he’d played for over 10 years — one of a drug-devouring, sex-crazed lunatic who rocked missing teeth, unkempt hair and made songs like “Adderall Admiral” and “Dope Fiend Rental.” As he worked the program, Brown had access to his phone for a mere 30 minutes a day, where he smoked cigarettes and became obsessed with 100 Gecs. “I was like, ‘Oh, I could rap on that s—t. That s—t is fire,’” Brown says.
A deep appreciation for hyperpop and all its lore soon followed, and after clearing his throat with the emotional catharsis of 2023’s Quaranta, Brown became hellbent on having the time of his life with whatever came next.
Below, Danny Brown talks about his creative rejuvenation, his thoughts on the state of hip-hop, and whether he and JPEGMafia will ever make Scaring the Hoes 2.
First off, tell me about the title Stardust.
It literally means nothing, I swear to God. I went to see U2 at The Sphere with my girl in Vegas, and we were driving on the freeway and they got that Stardust [billboard]. I took a picture of it, and I would go through my phone pictures sometimes and one day I was looking at it. But then I Googled it and Bowie got a Stardust, Yung Lean got an album called Stardust, and I was like, “Eh, I can’t do that.”
What changed your mind?
That was another story, in the sense of that I wanted to work with SOPHIE — but then I saw Vince Staples had already worked with her on [2017’s Big Fish Theory]. And I was like, “I can’t do it now” — ‘coz, you know, hip-hop originality! I’m bitin’ now. But now I’m over that. I wish I had just worked with SOPHIE. So that made me think about that, and based off that, I was like, “The name of the album is Stardust.” Someone told me Stardust means cocaine, and I was like, “I didn’t know that, and that is not what I’m sayin’!” So I hope people don’t think that!
What was it like getting back into music after rehab? I imagine creatively it must have been hard to tap back in without substances.
For this album, I started reading a book called The Artist’s Way by Julian Cameron.
I know it well, my wife worked through it during COVID lockdown.
Yeah! I started doing all the f—king things. When you read the book, you find out that she wrote it from the perspective of being an alcoholic and came from her getting sober. So I was doing all the exercises, going on artist dates and doing all this s—t. Eventually, I started looking at it as: No matter what, I gotta go in from nine to five. No matter what. Like a normal job type s—t.
When did you begin roping in hyperpop acts to help out with the album?
I mean, I started off working on [the music] first, before I started reaching out to work with other people. I wanted to have a bulk of music to play for them, to show them where I can go with it. To show ’em that it works! Because I could tell a lot of ’em weren’t too hip on my music. I’m 20 years older than a lot of them.
Was there any hesitation or gate-keeping when you brought up the idea of a hyperpop rap album?
I can’t say hesitant, because I met Jesse [Taconelli] from deadAir [Records], and he introduced me to everybody. Jesse’s like an OG to everybody, so he was co-signing me, plugging me in, connecting me with everybody. We was doing group chats and s—t. If they weren’t open to it, once they heard the music that I had, they was like, “All right I gotta get in on this.” Every time someone would come [to the studio], I would play them everything I had and just be like, “Yo, what do you wanna do? What do you think? What is this song for you?”
It seems like a natural place for you all to co-exist in, especially with you coming off of Scaring the Hoes.
And it was pulling from there! Cause [Scaring the Hoes] was the first time I heard [Leroy’s] Dariacore. I didn’t even know that was Jane Remover for a long time. Jane was the only one working on the album almost the entire time with me… But a lot of ’em felt like, you know, it didn’t matter what type of music they made, just the fact that they were trans people, they was calling it hyperpop. So a lot of ’em was doing their best to get away from that label.
How do you feel about the label hyperpop?
I mean, I do feel like I understand why that label exists for it, but to me it’s just experimental pop. Man, to be honest, I don’t even know where the pop come from — besides the fact that they started off with, like, those bubble gum songs. Like if you look at a song like Uffie’s “Pop The Glock,” that’s f—king hyperpop, and that was way before there was a term for it.
I feel like allowing these acts such creative freedom on your album is a testament to where you’re at in your career. You don’t feel super precious about what is and isn’t a Danny Brown album at this point.
Because I feel like when you’re younger, you have more time on your hands. You just listen to music and have fun — and like, me living at home, that’s a job in itself, just taking care of the house! I can’t sit on f—king Spotify all day looking for s—t.
When you’re working with people that young, they’re still — I don’t wanna call ’em green, but they got that youthful, ready-to-take-over-the-world type s—t. When you’re at my age, you’re like, “Man, I know I can’t take over the world. I’m defeated with that mission statement. But I can coexist!” I’ve also been making music way before all this dog s—t was like this, where you got all these plug-ins. All the s—t they got now that you can make beats with, it’s seems like it makes it so f—king easy — compared to when we were using drum machines and s—t like that.
It was more limiting.
And I do believe that limitations breed creativity! But with them, it’s like they got the world in their hands. You can’t tell them no. They’re gonna figure it out, they got that, “I can do anything!” Where me and music sometimes are like, “Eh, I can’t find that other part. Just keep it, just loop it.”
And they do put a lot of work in. I feel like people look down on electronic music because it’s not song-written lyrics, but the work they put in? The beats they make in one day? They’re doing post-s—t on those for months before you hear it. I’ve seen it with my own eyes. That song “All4U” I did with Jane, I’ve seen that song change 20 times before it came out. The beat I rapped to was not [what’s on the album].
In full transparency, what has the reception been like to your latest pivot on Stardust?
I mean, with every album I put out, I know there’s gonna be a certain group that’s not going to like it. But I feel like that’s the fake hip-hop fan, in some sense, the person that only listens to one style of rap. It doesn’t even matter if the rapper is good, just as long as it’s in that world that tickles their funny bone that’s all they want, they don’t wanna go outside.
To me, hip-hop, the tradition of it is rooted in originality. So if we’re looking at what the foundation of hip-hop is supposed to be, this is what it’s supposed to be. I feel like If I were to cosplay East Coast, ’90s rap, I can’t take over the world with that — cause it’s already been taken over. All I can do instead is get influence from it, and put a spin on it that’s never been done before.
On that note, Billboard reported recently that there wasn’t a hip-hop hit in the top 40 for the first time since 1990. It got the internet pretty riled up about hip-hop being dead. What are your thoughts on it?
Hip-hop don’t belong there anyway! The dopest s—t was never on the charts, so that means that there’s a lot of dope s—t around. To me that sounds like a reset is happening, sounds like a cleansing.
So how do you feel about the state of rap at this point?
There’s people doing cold s—t everywhere, like somebody like a Skrilla, what he’s doing is fire. I mean, I hate that damn “6 7” thing, but he’s creative! It’s rooted in him talking about religion and s—t. He humanizes addiction in some sense too, cause you see some of these drug dealer raps and they kinda s—t on the fiends. There’s a video of him giving a fiend NARCAN! I’m rooting for that guy, man. I hate that “6-7” s—t though, man.
Not a fan of the kids’ latest trend?
I love that song, but I hate what it’s become. The fact it’s been on South Park is too far. Cause to be honest, that’s not even the main part of the song! It started as, “Baby shark, doo-doo-doo-doo.” That’s the song that made it blew it up for us! It wasn’t no “6-7,” it was that Baby Shark bar.
I’m curious about your relationship to podcasting and streaming at this point now that you’re sober. Do you look at the Danny Brown Show in a different light now that you’re on this health journey?
Nah, I was having fun. It definitely gave me a lot more respect for what y’all do. I mean to be honest, I don’t expect anything from it, it’s just fun. I liked meeting different people that I would have never been able to meet outside of that context. Like I was kicking it with [comedian] Tom Arnold, and I was like, “Man, Tom Arnold kinda cool!” I never would have thought that. Then there was a couple people that was sent to me where I was like, “Man, I hate this motherf—ker.” It’s definitely a great way for me to meet other creatives on the other side of the spectrum.
You and JPEGMAFIA just dropped off SCARING THE HOES: DIRECTORS CUT. Are we ever gonna get a Scaring the Hoes 2?
It’s up to Peggy! I’ve been ready. I call him all the time, tell him, “Let’s do it.” He tells me, “I’m comin’, I’ll be there on this day.” That day comes, he don’t come. That’s been the process for a while.
So what’s the future of Danny Brown look like now?
With music, I just feel like you’re never done. There’s not a belt. I wish I was a black belt! So I’m on this never-ending quest and journey, even like Bowie with Blackstar, I’m on a quest for that. Doing it till it’s over.
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