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Smino released his fourth studio album Maybe in Nirvana on Friday (Dec. 6) via his independent label Zero Fatigue. âI actually just said âmaybe in nirvanaâ in one of the songs â but honestly, it was an album I was being indecisive about putting out. And I was just like ⊠when Iâm in a […]
The Compton MC has created one of the best catalogs in rap history.
After contemplating for four years, Smino is ready for the world to hear his debaucherous side. The St. Louis, MO native stopped by Billboardâs NYC office for an episode of Billboard Gaming, just before the release of his Maybe in Nirvana album arrival on Friday (Dec. 6).
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Maybe in Nirvana is a reflective and experimental album that explores themes of love, loss and self-discovery, while maintaining Sminoâs signature innovative style. The project is anticipated to expand his artistic limits, fusing profound lyricism with immersive soundscapes that showcase his evolution as a musician.
We faced off with the rapper in several rounds of Mario Kart while discussing the inspiration behind his album, being an independent artist, and more. âPassenger Princessâ has been getting a lot of love. Can you tell us about the creative process for that track and how it was working with AminĂ© on it?
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Itâs cool because one of my favorite ways to end up working with people is just by being their homie. AminĂ© is a cool dude, so he just texted me and was like, âHey, Smee bro, I got this song I want you to get on.â I ainât even respond to him â I just sent it back the same day. Thatâs how it happened. And he was like, âOh my God, we got to do a video.â
So it was that simple? Let the track speak for itself and just sent it on over?
Yeah. It was hard. I try to send sât back as soon as possible. I love doing that sât. Show people how you focus.
The lyrics of âPassenger Princessâ feel personal and laid-back. Was there a specific experience or inspiration behind the song?
I mean, itâs no secret that, you know, Iâm a lover boy, so. You feel me? Yeah. Iâm just really talking about shorty, you know. Shorty I dealt with, what I learned. For real.
Your upcoming album, Maybe in Nirvana, is set to drop on December 6. How did you decide on this title, and what does it represent for you at this point in your career?
I actually just said âmaybe in nirvanaâ in one of the songs â but honestly, it was an album I was being indecisive about putting out. And I was just like, sât, well, maybe, you know, when Iâm in a place where Iâm at peace with my mind, you know, Iâd be able to put this album out.
You feel me? âCause I had made this album before I made Luv 4 Rent, the last album I put out.
Oh, so itâs like a bunch of old tracks?
Yeah. Yeah. Itâs from 2020. And itâs mixed by Ali. And the pandemic happened, and I just started feeling like, dân, I need to be like â I donât know.
I wanted to just talk about peaceful things. I wanted to talk about things that were kind of a little more, I donât know, thought-provoking. And on this album, itâs a lot more debaucherous. Iâm talking about a lot more like â itâs just my young ass mind at work, just saying sât, not really understanding my emotions and sât like that. So, I felt like at the time it was just bad timing for it. But then when I went back and listened to it, Iâm like, âThis sât is amazing.â Like, it still works.
Since these tracks were mostly from 2020, do you feel like youâve grown since then, or do you still feel like the same person?
Nah, I definitely grew way much more since then. I was just telling the homie the other day, I feel like â I used to be a lot more ignorant just about sât, just âcause I could be. I was kinda like privileged as an artist who had some success, you know, to not have to worry about a lot of stuff in my own personal life. Like, my business ran itself when, truly, there were people running my business, and everything around me just kind of worked out for me.
After the pandemic, sât â I donât know if you did or anybody else did, but it forced you to do a lot of reflecting. And like, I was just like, âDân, Iâm low-key out here wilding. And I donât know a lot of sât. I donât know whatâs going on here.â I wasnât hip financially with what I had going on. I knew I had money, but you know, all type of sât I wasnât paying attention to.
With Maybe in Nirvana, I was in a place where Iâm just full-on rock star â like, fresh off tour, you feel me? Like, fâk it, bro, you know, I ainât have to worry about sât. But I think now I just naturally pay way more attention âcause Iâm a little older⊠You know, the pandemic made everybody age 10 years and sât.
What can fans expect from Maybe in Nirvana? Are there any particular themes or messages youâre excited to share?
I was just being very honest and very blatant about my emotions. It was like single-era Smee, you know? So, I was having my little roster, talking about, you know, just being â basically, I was just wilding. The music still sounds grown though⊠a kid in a grown man body, thatâs what it sounds like.
So, you mentioned having a roster. Do you still have a roster now, or have you calmed down since then?
Nah, nah, man. Iâm chill as hell. I have zero roster. No way. No roster. I donât need it. Thereâs only one on the roster.
Okay, so are you dating someone right now?
Oh, yeah. It ainât no secret. Everybody know that.
What would you say is your favorite song from this new project?
It depends on the day. Iâll probably say the intro. Itâs called âDear Fren.â Itâs like the most personal one. I wrote a letter to my grandma and to my little cousin, who both arenât here anymore. They passed away. So, Iâd probably say that song is my favorite personally, but I think everybodyâs favorite song is âTaquan.â Because itâs Tequila and Wine, and thatâs âTaquan.â Yeah, it sounds like a night in Kingston.
Kingston Jamaica? Why Jamaica?
I donât know, bro. Itâs like, itâs like reggae vibes on the beat and sât like that. And Iâm talking about getting lit. The whole song, Iâm talking about getting lit, and Iâm also just talking about like, somebody about to leave out of my life. So, Iâm just outside, trying to, mask them emotions and sât.
Howâs your relationship with J. Cole?Thatâs my boy. Good people. Changed my life for sure. Definitely raised my price. Shout out to Jermaine. Thatâs a good dude.
I was watching one of your interviews earlier, where you mentioned giving Cole a track and then taking it back. Does that happen often?
Never happens. That actually never happens. I ainât gonna stunt. I was almost scared to ask for it back, because Iâm like, âI might blow this.â Blow the whole feature. But it was real cool, and [he] did the video, you know. Invited me to the crib, to his house, his actual home to finish it. Heâs a solid dude. He had told me a long time ago that he originally wanted to sign me. And thatâs some crazy sât.
But you know, Iâm glad I went my route that I went, you know. I got my own sât, Zero Fatigue records.
How was it going independent and starting your own label?
Itâs a lot more to do, itâs a lot more challenging, but itâs also, it feels good to know that I own my sât.
It feels good to know I always own my masters. I never gave no masters up, itâs always licensing, but it feels good to own sât. You just gotta pay a lot more attention to, like, spending money and all that, but itâs cool. Itâs my first release independent like this though â this one thatâs coming out.
So hopefully you guys support it.
What inspired you to own your own masters?
Ray Charles, no cap. Ray Charles ran up one of the best deals in American history.
So, you knew from the jump that you always wanted to own your own music?
Itâs hella funny â this is a random story, my boy Chris Classic can attest. We was on the airplane, my first time ever coming to L.A. This guy, he randomly said âI mustâve looked like an artist to him. But I swear this dude just looked at me on the plane, and he was like, âBro, never sign your publishing away.â Iâm like, âWhat? What made you say that?â He was like, âJust never sign it.â
I swear it was like a sign or something, because I was literally going out there to talk to, what was it, Post Recordings or something like that? And itâs a publishing company. Iâm like, âWhat the hell?â So, I donât know, from that day I was just like, âI want to own all my stuff.â Like, I always have been scared.
I heard horror stories. I got family that was in the music industry and sât like that, that went through a whole lot of sât, never got paid. I donât want to be that guy, bro. Iâm trying to be around.
You said earlier this is your first album released independently. What challenges have you faced so far?
None. I record myself. I think the only challenge is having to budget â like, thatâs some growing-up sât. So Iâve been having to make sure I pay attention to budgeting myself.
Usually, the label would distribute the funds and all that sât, give you what you need. But, yeah, Iâve been having to just pay a lot more attention to just little things like that.
Do you feel any pressure when it comes to budgeting?
Nah, man, my manager definitely does a good job of making sure I still feel like Iâm just an artist. But being a businessman? Itâs fire. I think itâs some fly sât. Itâs something I think I can do. I like challenging myself. Y Iâve been, like, a fire-ass, underground legend for years⊠at this point, itâs [just] stepping up my business and my business mind and all of that stuff. Like, thatâs naturally the progression. I want to be like Hov and sât like that.
You mentioned being underground â do you think youâre underrated at all?
Hell nah. Man, when people say that, I be like, âDân, thatâs crazy,â because I be getting so much love. You know what Iâm saying? But I understand the sentiment and where theyâre coming from, you know? The way I feel love, even just being out and about, when I move around, get free drinks where I go and sât like that. But I get a lot of love, bro.
A lot of love for SminoEarth. I never feel like that.
Whatâs your goal five years from now? What do you see your experiences being? Where do you see your company going?
Five years? I want to have a new artist out on my own, you know, somebody that I helped break.
Iâm working on an art school in St. Louis, starting an actual art school. I want to have some kids. I want my own weed brand. My clothing line, Bjorn, Iâm working on that too.
And I still want to be able to perform this music, bruh. Like, I want to do a residency somewhere. A long-ass residency. I want to have, 40 nights in Vegas or some sât like that. For real. 40 days and 40 nights. Thatâs what Iâm going to call it. I mean, Iâm going to perform on Noahâs Ark. On the gang, thatâs hard.
A lot of people say that your lyrics are creative and playful. Do you agree?
Yeah, they have been. Iâm pretty witty. I hear a word and hear a sentence; like, words sound like a sentence to me. Thatâs why my wordplay is what it is. The syllables of a word will make a phrase for me. But, I mean, as of late, like all my newer stuff, I donât know.
I think itâs me growing up, but, like, Iâve been speaking a lot more linear. Like, itâs been a lot more trying to throw out versus, like, wordplay. I donât know.
You were just on tour with J.I.D. How was that experience?
That was a good tour, bro. That sât was crazy. Really crazy, actually. We did like a hundred thousand tickets, every night sold out. Yeah, a whole lot of debauchery and moshing going on.
Whatâs your touring experience like? When youâre finished with a show, what do you do afterward? Do you go out and party, or do you relax after rapping and singing all day?
Yeah, I go chill, bro. Thereâs no party better than my show â unless itâs an after party, unless somebody wants to give me a hundred bands for what I walk through, some sât like that.
But Iâm not the one that be like in the streets like that. I really be ducking back. Plus, my voice be hurting.
Looking at you now, you have like a fresh, unique style. How does your fashion inspire your music or vice versa?Â
The main sât that inspires me is stuff Iâve never seen before. Or even if I have seen it, just not used in that way, you know? So, like, musically, I always try to â letâs say I got a melody going on â Iâm like, âIâm gonna stack that sât the same way I like to layer my clothes.â You feel me?
I like everything to have layers to it, not just be bland and basic and sât like that. I think itâs all just personality sât.
Do you feel like your clothes are a version of you? Like they express who you are without using any words?
Yeah, though, for sure. Like, getting fresh â like, the first time Iâm creative in the daytime â thatâs the first thing that inspires me, is my outfit. And after that, everything else comes.
A few months ago, I was talking to Dennis Smith Jr., and he said the connection between music and sports is that all the rappers wanna play ball and all the ball players wanna rap. Do you agree?
Hell yeah. Them nâas be tryna rap all the time.
Growing up, did you ever want to play ball?
Football? Yeah, I love football. I love football. Iâm a Chiefs fan âgo Chiefs! 8-0. The fâk are we talking about?
If you could create an Olympic team for football, but only use music artists, who would you have on your roster?
Weâre going to be coached by Missy Elliott. My quarterback will probably be Kendrick Lamar.Â
Nah, he the running back, K Dot, because heâs short. And then my quarterback will probably be Monte Booker, the producer.Â
Two wide receivers: Young Thug and me are the wide receivers. We doing wide out. Me and Thug, you know what Iâm saying? We wild. And then I have all gospel artists on the line because we need God to protect us.Â
Thatâs probably my team, my offensive team. I donât know what positions I forgot.Â
J. Cole is celebrating the 10th anniversary of 2014 Forest Hills Drive with a special one-night-only concert at New York Cityâs Madison Square Garden on Dec. 16. The 39-year-old rap star made the announcement on Friday (Nov. 29), marking a decade since the release of his third studio album. Presales for the Live Nation-produced event […]
Tyler, The Creator took a well-deserved victory lap and brought festival-goers along for a joyful ride down memory lane on Saturday (Nov. 16) when he headlined the first night of Camp Flog Gnaw at his Los Angeles hometownâs Dodger Stadium.
The ambient sounds of a shipping dock â deep-toned ship horns, squawking seagulls and crashing waves â play before Tyler marches onto the stage and incites âChromakooooooopiaâ chants from the crowd. A single green light highlights the masked and military uniform-donning headliner standing atop a âChromakopiaâ shipping container. Tyler introduced the albumâs aesthetic exactly one month ago on Oct. 16, when he released the âSt. Chromaâ video. And already, heâs created another definitive character in the Tyler Cinematic Universe, where commitment to world-building is paramount for every one of his projects.
He forges ahead to the next three songs off CHROMAKOPIAâs track list. âThe biggest out the city after Kenny, thatâs a fact now,â he reaffirms on the subsequent track âRah Tah Tah.â Kendrick Lamar and Baby Keem, who were billed as The Hillbillies, headlined the first night of Camp Flog Gnaw just last year. Tyler isnât typically one to do the honors given the fact that itâs his festival (and he already rewards himself with the most performance time out of any other artist on the lineup). Giving other luminaries the primetime slot is a courtesy, but this yearâs different because Tyler gradually ascends into a higher echelon of stardom with each album.
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Heâs reached cult icon status without having a definitive âhit,â and now heâs earned his first three Billboard Hot 100 top 10s with an album that was released on an off-cycle Monday but has become Tylerâs biggest album to date. His star continues to burn even brighter, but the overexposure proves it can sometimes be destructive. âNoidâ feels particularly poignant given his recent heated encounter with paparazzi as he was leaving the GQ Men of the Year party on Thursday night.
âNo cameras out, please, I wanna eat in peace/ Donât wanna take pictures with you nâas or biâes,â he spits on the second verse with an extra splatter of vitriol.
But Tyler doesnât marinate in the sour feeling. Over the instrumental outro of âDarling I,â he pauses to prematurely celebrate his albumâs three-week No. 1 streak on the Billboard 200. âThank all you motherfâkers for supporting me, man, for real. To do that, at my 10th carnival in my fâing city, whatâre we talking about?! I donât even have no heartfelt message. Iâm really filled with so much love and joy,â Tyler beams. âWe did the new shâ, yâall clearly know it and like it. So if you donât mind, Iâmma go through my old shâ real fast.â
Tyler takes it back to last year with âWUSYANAME,â âLUMBERJACKâ and âDOGTOOTHâ from his Grammy-winning album Call Me If You Get Lost before rewinding all the way back to 2011 with âSheâ and âYonkersâ from his Goblin LP and splicing in cuts from 2013âs Wolf, 2017âs Flower Boy and 2019âs IGOR. He asks the audience to take over Playboi Cartiâs verse on âEARFQUAKEâ because âthis nâa in Vegasâ headlining ComplexCon, but heâs slated to close out the second and final night of Camp Flog Gnaw on Sunday (Nov. 17).
âI wanted to build a place where nâas could just come and just be, and itâs beautiful to see that yâall have been rocking with me for real. All this sât really be starting from my notebook. Itâs fâing crazy, bruh! Nâas is really three weeks No. 1, and Iâm like, âWhat the fâ going on? This is crazy!’â he says. âThis is a test run âcause all the songs are so new. The first four went great, could I continue to do some new sâ?â
He shushes the festival-goersâ affirmative response so they can pick up the introductory whistle of his Hot 100 top 10 hit âSticky,â where B-roll of step teams and marching bands complement the songâs cheerful energy. But Sexyy Redâs surprise appearance cranks it up a thousandfold. Tyler gasses her up while she twerks for the crowd, and he even throws it back and earns a satisfactory smack from her.
They match each otherâs freak as well as the same IDGAF energy of their viral booty-popping, middle-finger-flinging photo. âI love you, girl. Sheâs so sweet,â Tyler sings her praises as she heads off the stage and repeats the âItâs gettinâ sticky!â hook. But the raunchy rapper canât deliver more fitting final words than âHe was sucking up on my coochie, yâall.â
Tyler invites more CHROMAKOPIA guests like ScHoolboy Q for âThought I Was Deadâ and the âmotherfâking swamp princessâ Doechii and âmy motherfâing brotherâ Daniel Caesar for âBalloon.â âThis nâa helped me with this album, I get emotional when I see this nâa âcause he came through for me for CHROMAKOPIA,â Tyler says of Caesar, who performed on the main stage just right before him and is featured on âSt. Chromaâ and âTake Your Mask Off.â It took a village to make his latest masterpiece, but he built an even bigger one right before his eyes.
Check out the full set list for Tyler, The Creatorâs Camp Flog Gnaw headlining set below:
1. âSt. Chromaâ
2. âRah Tah Tahâ
3. âNoidâ
4. âDarling, Iâ
5. âWUSYANAMEâ
6. âLUMBERJACKâ
7. âDOGTOOTHâ
8. âSheâ
9. âYonkersâ
10. âTamaleâ
11. Boredom
12. âWho Dat Boyâ
13. âI THINKâ
14. âEARFQUAKEâ
15. âStickyâ (with Sexyy Red)
16. âTake Your Mask Offâ
17. âThought I Was Deadâ (with ScHoolboy Q)
18. âLike Himâ
19. âBalloonâ (with Doechii and Daniel Caesar)
20. âNEW MAGIC WANDâ
21. âSee You Againâ
With ten years in the rap game, Kash Doll is finally ready to change her name. The Detroit-based rapper stopped by Billboardâs NYC office for an episode of Billboard Gaming, just in time for the release of her The Last Doll album arrival on Friday (Nov. 15).The Last Doll marks a deeply personal chapter in her life, showcasing her growth as a woman, a mother of two, and an artist evolving beyond the persona that first brought her into the spotlight. The arrival of her daughter Klarity has been a transformative experience, shaping not only her maturity but also her perspective on life. As she balances motherhood with her thriving career, Kash Doll reflects on her journey, using this album as a powerful expression of her personal and artistic evolution.We faced off with the rapper in several rounds of Mario Kart while discussing the inspiration behind her album, touring, her love for her children, and more.Congratulations on The Last Doll! What inspired the title?Itâs just growth. Itâs where Iâm at in life, you know what Iâm saying? So, Iâm just tired of the doll. I got two kids. I donât want to be called a doll no more. Iâm just over that.
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Youâre dropping âDoll,â so your new name is just Kash?
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I donât know yet.
Do you have any ideas on your new name?
I donât know yet. I donât know if I just want to be Keisha, because thatâs my name, or if I want to be Kash, or Big Kash, or KD, or something like that.
When your fans listen to your new album, The Last Doll how do you want them to feel? What message are you trying to express?
You know, I donât feel like itâd be a body of work no more. Itâs so much just singles all in one project, you know what Iâm saying?
Mine is just a body of work, and I want them to see growth, evolution. Like, Iâve been in the game for 10 years, so I just want my fans that have been growing with me to just understand who I am and where Iâm at now, you know what Iâm saying?
Congrats on 10 years. So, the theme of this album is just growth?
Itâs growth. Itâs lit, though. The album is crazy. Iâmma just be 100 percent for real â like, itâs crazy. I got all types of songs on there. Itâs got songs about my kids, you know, Iâm singing on there. I got different vibes on there, you know what Iâm saying? It ainât just rap; itâs different genres. I got house music on there. I got songs about mental health and loving yourself â stuff like that. So, itâs just a different me.
Whatâs your favorite song on the album?
My favorite song? I donât have one. Itâs hard to have a favorite song when all of it is fire. Itâs hard.
You have an incredible lineup of features on this album.
Oh yeah, they are. The artists are incredible.
How did you go about choosing the artists?
Once I make the song, I can hear certain people, you know what Iâm saying? And I reach out and try to get it done. With âComfy,â I wanted to remake that from Lil Wayne and Babyface, and so I reached out to Tink, and I wanted her on that.Â
And we did it. So thatâs how that one happened. But most of all my other features â oh, yeah, and âNWAâ with Yung Bleu â you know, me and Tracy, we decided we wanted him on a hook. And then we went out there, and we got the hook, and then we did our verses and magic.Â
You mentioned you have your kids on this album, so Iâm assuming this album is deeply personal to you. How did motherhood play a role in your album?My kids, they just motivated me to make music that I donât mind them hearing.
Because I make music that I like to hear when I go out and stuff like that. Music I like to hear when Iâm riding or when Iâm on vacation, you know? Like, itâs a different type of music you want to hear when my kids are in the house, and I donât have to put a sensor on everything, you know what Iâm saying?
So, they motivated me to make a different type of music, even though Iâm still her.
Have you played the album for your kids yet?
Nah. Well, Kashton knows his song.
Has it been difficult juggling motherhood and being a music artist?
Itâs difficult leaving them. You know what I mean? Itâs difficult. Itâs hard leaving my kids.
So, do you ever find yourself rushing back home after a day of traveling?
Hell yeah. Hell yeah. I miss them, theyâre my babies, man.
Youâve been getting into your acting bag. Youâve been on BMF and Diarra From Detroit. How has acting been for you?
Acting is fun. Acting is just like a little more stable when youâre acting. You know what I mean? Like, you donât have to travel as much and lose stuff all the damn time when youâre traveling. And, you know, be away from my kids, I can kind of just be in one, at least in one state for like a month or two or three or four, you know? So, I kind of enjoy it. Itâs longer hours, though, for sure.
Do you ever see yourself creating a soundtrack for a show or for a movie?
Hell yeah. But mine, Iâm gonna do movies. Iâm about to do that because Iâm about to do my baby shit. Iâm gonna do music, and I donât want to move around and do so many shows and stuff like that, you know? I want to be able to sit down, be with my kids. And Iâm not missing Kashtonâs games when he starts. So everybody got until he starts school. Iâm gonna have my fun, go on tour, and do all that, but when my baby starts school, itâs over.
Youâre going on tour soon! What can fans expect from your set?
An experience. Itâs my first tour. You know, now I get to do my own stage, setting the light. You know, I get to play all my different music. This is my first time. Iâm really excited. Ten years, and this is my first tour. And Iâm really mad. I shouldnât have waited this long, but itâs going to be an experience. Youâre going to see a doll at work.
Why did you wait 10 years to tour?
I didnât. I went on tour before in 2019, but I never did my own tour, and I had finally got another tour in 2020, but then COVID happened. Yeah, canceled the whole tour, and then boom, now weâre here. So itâs cool though. Iâm gonna build my touring business. Iâm gonna build it. Itâs cool. I like to start. Itâs a grind. Itâs a grind for me.
Whatâs your favorite place to perform?
Damn. Thatâs hard. âCause the Bay is a time. Milwaukee is a time. Houston is a time.
Youâre also known for your fashion, how has fashion influenced your music?
I donât know. I donât know how it will influence it, but I just be being myself. I just be myself. I donât know how my fashion â I donât know. Am I fashionable? I just put on clothes.
So, you donât think youâre a fashionable individual?
People say that but I just say where. I go to the mall every other day. This is like my little alone time and I go to the mall looking bummy. I go in the mall with a hoodie on and a scarf. And I be looking crazy. And I be buying up stuff. And then I have it in my closet for when Iâm ready to throw on stuff. You know? But I do like fashion. I love all this stuff. Iâm just, I donât know if Iâm good at it. But no, it donât, it donât influence my music.Iâm just me. I donât know what the hell influence me, people trying to talk sât. Iâll be like, okay, I got something for you. My kids.
What advice do you have for the upcoming female rappers out there?
First of all, I say, be yourself. You know, everyone else is taken. Be yourself. Um, have morals and dignity in the game. You know what Iâm saying? Donât just do anything. Donât be so thirsty that youâll drink poison. Because some people be wanting it so bad, you know, that theyâll sign papers. And itâs me. Iâm people.
Youâll sign papers, you know what Iâm saying? Without having a lawyer, not knowing whatâs going on and all these things. Just know, if itâs for you, itâs going to happen regardless. Do not just be desperate for this sât. And be yourself. Thatâs what Iâll say, because I wish you might have said that to me earlier, but I donât know if I would have listened, because experience teaches you things way different from someone telling you, you know what I mean?
Yeah. Thatâs interesting. I interviewed Ja Rule like two weeks ago. He said the exact same thing: âBe yourself.â Do you feel like some people in the industry now are lacking authenticity?
Yeah. Because they want to do what they think is popping right now, or, you know, what they see that everybody is gravitating to.
But at the same time, itâs like, be yourself, your time will come. Just be yourself. And thatâs me. Thatâs why I stay in my lane, and I just do me, because my timeâs going to come. If God wants me to have a time, you know what Iâm saying? Iâm living in myâmaybe this is it. But, however, Iâm being myself, and it feels good.
Iâm having a good time instead of just doing whatever I think needs to be done to be her, you know, put the work in, of course, but be yourself.
U.K. rapper Central Cee has announced the release date for his long-awaited debut album, Canât Rush Greatness. The LP is slated for release on January 24, 2025 via Columbia Records and will be the first full body of work since his 2023 mixtape 23.
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The 26-year-old shared the news on his social media feeds alongside the artwork, which you can see below. Pre-orders are now open on Cenchâs website.
No tracklist has been released for the album so far, but it has been confirmed that his new song âOne By One,â which was recorded in a Colors session, would not feature on the record.Â
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A press release also confirmed that the album was recorded in multiple locations over the last year, and it will feature guest producers as well as an appearance from fellow U.K. rapper Dave. The pair collaborated on the single âSprinterâ in 2023, which topped the U.K.âs Official Singles Charts for nine weeks and landed at No.10 on the Billboard Global 200.
2024 has seen a number of singles from the west London artist. In May, he teamed up with Lil Baby for âBAND4BANDâ which landed at No.18 on the Billboard Hot 100, and at No.3 on the Official Singles Chart in the U.K. The song was the highest-charting U.K. rap single on the charts in Hot 100 history.
Elsewhere there was an appearance on Ice Spiceâs debut Y2K, a team-up with Afrobeats star Asake on single âWaveâ and most recently with RAYE on the single âMoiâ in September.
Speaking to Dazed, Central Cee elaborated on the process of the making of Canât Rush Greatness. âWith the mixtapes, I was living in [the same] house I grew up in,â he said. âNow weâve elevated, weâre actually musicians. There were times it was hard to say manâs a musician. I was just a guy that [went into the] studio [sometimes]. Now, Iâm an artist.â
Last week, Central Cee was named as an additional headliner for Spainâs Primavera Sound Festival in June 2025, topping the bill alongside Charli XCX, Sabrina Carpenter and Chappell Roan.
Legendary hip-hop producer Madlib has filed a lawsuit against his former manager Eothen âEgonâ Alapatt, alleging the executive abused his role to claim undue profits from Madlibâs music and merch companies, among other accusations.
In a complaint filed Thursday (Oct. 31) in Los Angeles court, attorneys for Madlib say Alapatt began managing Madlibâs business affairs around 2010 when the famed producer left his deal with Stones Throw Records â where Alapatt worked as an executive â in an effort to âown and control his music.â Around that time, the complaint alleges that Alapatt was fired from Stones Throw.
According to the lawsuit, Madlib trusted Alapatt to set up and manage two business entities (âMadicine Showâ for his music interests and âRapp Catsâ for his merchandise) in Madlibâs name, with profits from the businesses to be shared between the two parties. However, Madlib allegedly discovered only recently that Alapatt was not only failing to properly run those businesses but was âalso engaged in rank self-dealing, concealing information from and repeatedly breaching his duties to Madlib, and otherwise engaging in persistent and pervasive mismanagement.â
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The complaint further alleges Alapatt abused his position by taking âa fee off the topâ of all income generated by Madlibâs label, Madicine Show, and that he ârefused to account to Madlibâ about his compensation and failed to provide any written agreements to the producer. Madlibâs lawyers additionally claim that Alapatt refused to allow an audit of his own business, Now-Again â which they say Alapatt inserted under false pretenses as a go-between for Madicine Show and its distributor, Ingrooves â to ascertain what proceeds it earned from Madicine Show.
Elsewhere, the complaint alleges that Alapatt âdirected a single lawyer and single accountant to represent himâ as well as Madlib, Madicine Show, Rapp Cats and Now-Again without Madlibâs âinformed consentâ and then âdirected that lawyer and that accountant to refuse to cooperate with Madlibâ and the new professional team Madlib had assembled after his relationship with Alapatt went south.
The complaint states that Madlib only discovered the extent of Alapattâs alleged malfeasance in April 2023, when he finally managed, through âforensic accounting,â to learn more about the financials of Madicine Show and Rapp Cats during the period of 2018 to mid-2022. His lawyers claim this revealed âseveral accounting irregularitiesâ and âa lack of any backup documentationâ for several hundred thousand dollars in ââconsulting,â âcommissions,â âfeesâ or âreimbursements’â for Alapatt as well as a second named defendant, Jeffrey Carlson, a.k.a. Jeff Jank â an alleged associate of Alapattâs who formerly worked as an art director at Stones Throw and is described in the complaint as âa member of Rapp Cats.â
The complaint further claims that Alapatt took âtens of thousands of dollars for personal expensesâ from the two business entities, and that there was no documentation of employee payroll, inventory or artist royalty statements.
Alapatt also allegedly âcaptur[ed] half of Madlibâs producer royalties and advances for himselfâ while locking Madlib out of his Ingrooves, Apple Music, Bandcamp, YouTube and Facebook accounts; the complaint also claims he locked Madlib out of the Instagram account for his trademarked alter-ego Quasimoto, a cartoon character that the producer used throughout his career for merchandise and music.
âMadlib has since demanded that Madicine Show and Rapp Cats be wound up and dissolved and that any contractual relationship with those entitiesâŠbe terminated,â the complaint reads. â[Alapatt] refuses to do so.â Instead, it claims, Alapatt told Madlib that heâs welcome to ââbuy him outâ of his interest in those entities or the underlying intellectual property.â
Thursdayâs lawsuit is the second lawsuit to be filed against Alapatt over the past year. Last October, the manager was also sued by the estate of Madlibâs late collaborator MF DOOM for allegedly stealing the rapperâs notebooks full of lyrics. In response to that suit, attorneys for Alapatt called the case âbaseless and libelous,â and characterized it as âthe continuation of a year-long smear campaign.â
Madlibâs team is seeking a jury trial and a judicially supervised wind-up and dissolution for Madicine Show and Rapp Cats, âto include a full and complete accounting of the assets and liabilities of the entities [and] a determination of any unauthorized remuneration,â among other requests. Madlib is also seeking damages from Alapatt and Now-Again.
Alapatt and his attorney did not immediately respond to Billboardâs requests for comment. Carlson also did not immediately return a request for comment.
Rod Waveâs Last Lap beats the competition on Billboardâs Top R&B/Hip-Hop Albums chart with a No. 1 entrance on the list dated Oct. 26. The album, released through Alamo Records, starts with 127,000 equivalent album units earned in the U.S. for the tracking week of Oct. 11 â 17, according to Luminate, kicking off as the weekâs most-streamed album of any genre.
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Of Last Lapâs first-week sum, streaming activity contributes 125,000 units, equaling 173.4 million official on-demand streams of the albumâs songs. Thanks to that swell, Last Lap begins at No. 1 on the Top Streaming Albums chart. Traditional album sales deliver 2,000 units with a negligible amount of activity from track-equivalent album units. (One unit equals the following levels of consumption: one album sale, 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams for a song on the album.)
With Last Lap, Rod Wave picks up his fourth No. 1 on Top R&B/Hip-Hop Albums. His first two leaders â SoulFly (2021) and Beautiful Mind (2022) â each ruled for two weeks, while last yearâs Nostalgia clocked three weeks in the top slot. In addition to his four champs, Rod Wave has sent three more titles onto the Top R&B/Hip-Hop Albums chart â Ghetto Gospel, which peaked at No. 7 in 2020, Pray 4 Love (No. 2, 2020) and the EP Jupiterâs Diary: 7 Day Theory (No. 5, 2022).
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Elsewhere, Last Lap opens at No. 1 on the Top Rap Albums chart and at No. 2 on the all-genre Billboard 200.
Due to the Last Lap streaming avalanche, 21 of the albumâs songs spill onto the Hot R&B/Hip-Hop Songs chart. â25â leads the pack at No. 4 and, with 17.5 million official U.S. streams, is the top-streamed Last Lap track for the week. Hereâs a full recap of the albumâs placements on this weekâs ranking:
No. 4, â25âNo. 8, âLast LapâNo. 10, âFederal NightmaresâNo. 11, âAngel With an AttitudeâNo. 13, âFall Fast in LoveâNo. 14, âF**k Fame,â featuring Lil Yachty & Lil BabyNo. 15, âPassport JunkieâNo. 17, âNever MindâNo. 18, âTurtle RaceâNo. 20, âApply PressureâNo. 25, âThe BestâNo. 28, âEven LoveâNo. 30, âLost in Love,â with Be CharlotteNo. 35, âWaited 2 LateâNo. 36, âMikeâNo. 37, âD.A.R.E.âNo. 38, âScared LoveâNo. 41, âKarmaâNo. 43, âThe Mess They MadeâNo. 44, âIRanâNo. 47, âSpaceshipâ
The 21 simultaneous entries makes Rod Wave only the sixth artist to ever chart as many tracks on Hot R&B/Hip-Hop Songs in a single week, dating to the chartâs launch in 1958. (The feat is a recent trend, as huge streaming returns have allowed for a sharp rise in the number of songs that make the chart in a week, usually with an albumâs debut.) The rapper joins Drake, who has eight different weeks of 21 or more songs, Lil Baby (three times), Future, Lil Wayne and Metro Boomin (one each).
Hidden up a wooded hill in the sprawling backyard of his suburban Los Angeles estate, Dijon âMustardâ McFarlane is on the tennis court, perfecting his forehand.
âIâm an extremist,â the 34-year-old producer explains as he warms up his top spin. âI play every day, sometimes two times a day.â The L.A.-born musician, who shot to prominence at 21 when he produced Tygaâs 2011 hit âRack City,â beckons his coach to serve again. After some rallying, Mustard slices a ball that nearly hits the Billboard cameraman kneeling beneath him, trying to get a close-up shot. âOh, sorry! Man, youâre brave for sitting there,â Mustard says.
âI play, too; itâs cool,â the photographer replies, unfazed.
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âAight, youâre one of us,â Mustard says with a grin, pointing at the man with his racket. For a second, it feels like the sportier version of a knighting ceremony.
He may still be polishing his tennis game, but after more than a decade of making hip-hop hits, Mustard scored an indisputable ace this year, reaching his highest career peak to date as the beat-maker behind Kendrick Lamarâs Billboard Hot 100 No. 1 âNot Like Usâ â the biggest hit in Lamarâs spring beef with Drake. On the track, which cemented Lamarâs victory in the court of public opinion, the Pulitzer Prize winner is at his most venomous, using Mustardâs pop earworm of an instrumental as a Trojan horse for accusing Drake of being an Atlanta âcolonizerâ who steals sounds from local rappers and to resurface the serious allegations of Drakeâs supposed predilection for underage girls.
But for such a hate-fueled anthem, âNot Like Usâ also proved to be a uniting force for the world of West Coast hip-hop â unity by way of a common enemy. âWhen I was growing up, I watched 2Pac, âCalifornia Love,â Dr. Dre, Snoop, the Death Row days,â says Mustard, who was born and raised in L.A.âs Crenshaw neighborhood. âItâs like being a part of that again, but in this day and age.â
The release of âNot Like Usâ did plenty to galvanize the West Coast scene on its own, but Lamar further cemented its place in hip-hop history when he hosted The Pop Out â Ken & Friends, a Juneteenth concert at the L.A.-area Kia Forum. It was a show that was so sacred to L.A. natives that rival gangsters danced and sang to âNot Like Usâ practically hand in hand onstage. To warm everyone up, Lamar enlisted Mustard to DJ a bevy of hits. But before literally popping out from under the stage, Mustard, a lifelong DJ typically confident in front of crowds, found himself on the verge of a panic attack. âI was nervous as sât,â he confesses. âIt just didnât feel real.â
Aaron Sinclair
It was a full-circle moment for the producer, whose wide-ranging rĂ©sumĂ© â encompassing rap, R&B, EDM and pop â also includes hits like 2 Chainzâ âIâm Different,â Jeremih and YGâs âDonât Tell âEm,â Tinasheâs â2 On,â Ella Maiâs âBooâd Up,â Lil Dicky and Chris Brownâs âFreaky Fridayâ and Rihannaâs âNeeded Me.â âWhen I was a teenager, Iâd write with YG in Inglewood [Calif.]. He used to live right across the street [from The Forum]. I made âRack Cityâ across the street from there,â says Mustard, shaking his head in disbelief.
To start his set, Mustard walked up to his turntables, appearing calm and collected, even though he secretly wasnât. After he fiddled with the knobs, the audio of a viral TikTok began: âThe real takeaway from the Drake and Kendrick beef,â the voice of TikToker @lolaokola said, âis that itâs time for a DJ Mustard renaissance.â The crowd began to roar as the audio continued: âWhen every song on the radio was on a Mustard beat, we were a proper country. It was happier times. The closest we have ever been to true unity.â
After âRack Cityâ became a smash in 2012, the artist-producer then known as DJ Mustard seemed unstoppable. There was something about his simple formula of âa bassline, clap and itâs over⊠maybe an 808,â as he puts it, plus that catchy producer tag âMustard on the beat, hoe!â that attracted pop purists and hip-hop heads alike, making his work go off both at the club and on the radio.
âBeing a DJ, being in front of people and parties, I know what makes people move,â Mustard tells me between volleys with his coach. Every element of a Mustard track is done with clear intention to propel the song, not to clutter it. âI always used to tell Ty [Dolla $ign], âMan, youâre so musical, bro, but that sât does not matter if they canât hear whatâs going on,â â Mustard recalls. âSimplicity is key for me and bridging the gap between that and the real musical sât â but it still needs to be ratchet enough to be fun, too.â
Aaron Sinclair
He learned to use turntables from one of the best: his uncle and father figure, Tyrei âDJ Teeâ Lacy, an L.A. DJ who frequently soundtracked parties for Dr. Dre, Snoop Dogg and other local legends. Later in the day, I follow Mustard to Lacyâs restaurant, the District by GS on Crenshaw Boulevard. âThis is where they got into it in Boyz n the Hood!â exclaims Mustard, gesturing to the street in front of the restaurant.
As he walks through the staff entrance and the kitchen, he daps up each person, his diamond-encrusted chain with a Jesus Christ pendant swinging as he moves. He sits down in a corner booth, and Lacy comes to join him. Mustard orders the usual: fried catfish. âMustard as a child is the same as Mustard as an adult,â Lacy says. âHe always cared about his craft â always.â
When Mustard was growing up, Lacy would often bring him along to his DJ gigs. One time, when he brought his nephew to a party in the Pacific Palisades, he had an ulterior motive. âI actually had [intentionally] double-booked myself,â Lacy says. â âDonât leave me,â Mustard said. But I was like, âOh, youâll be all right. Just play that and play this, and you got it.â â Three hours later, he got a call from Mustard: âCome get me! The party was so cracking, they busted all the windows!â
From then on, music always paid the bills for Mustard, and he became the hottest DJ at Dorsey High School in Crenshaw. Within a few years, he would be one of the hottest producers in the world.
Amid the height of his early success, Mustard remembers a conversation he had with another radio-defining producer: Timbaland. âWe were talking about the music industry,â he recalls. âHeâs just like, âI want you to know, man, youâre not going to always be hot.â â Even though Mustard says he never let his ego get out of hand during those first years of success â his mother made sure of that â the caveat felt unfathomable at the time.
By the end of 2014, just two years after the peak of âRack City,â Mustard seemingly had it all: 23 Hot 100 producer credits already, a new mansion on a hill outside the city, beautiful jewelry, even his own line of DJ Mustard mustard bottles. (Actually, he regrets that last one: âThat was not an âI made itâ moment; that was a dumbass moment.â) Still, Timbaland warned him, âThereâs going to be a time when nobody picks up your [calls] â soak this all in, and when that time comes, save your money⊠donât panic,â â Mustard recalls. âAnd then it became a thing. And I was just like, âAh, this is what [Tim] was talking about,â and thank God I was ready for it.â
Mustard photographed September 16, 2024 at Johnnieâs Pastrami in Culver City, Calif.
Aaron Sinclair
As the decade wore on, his number of Hot 100-charting songs each year declined, from notching 14 in 2014 alone to between one and five each subsequent year. Still, a colder period for Mustard was better than what most musicians can ever dream of. And as time wore on, Mustard made the conscious choice to evolve. He focused on developing himself as not just a producer, but an artist in his own right. He started his own record label, 10 Summers, which launched the career of Grammy-winning R&B singer Ella Mai.
âI think with any producer, the ultimate goal is to break an artist. I believe thatâs the hardest thing for a producer to do⊠Iâm always for the challenge,â he says. Itâs certainly something he has proved an aptitude for time and again, producing career-breakthrough tracks for artists like Mai, Tinashe, YG, Tyga and Roddy Ricch.
âYou canât be hot forever,â Mustard explains. âEven the best in the game⊠You have to reinvent yourself. And thatâs what I did.â
Every hip-hop fan remembers where they were when âNot Like Usâ dropped. Released the day after two other Lamar dis tracks, â6:16 in LAâ and âMeet the Grahams,â no one saw it coming â not even the beatâs producers.
Mustard, for his part, was âon [my] way to a baby shower. Somebody sent me a message, and I was just like, âOh, sât,â and then I hung up in their face, and I was just playing it over and over.â When he arrived at the baby shower, he could already hear the neighbors blasting it from over the fence.
Fellow âNot Like Usâ beat-maker Sean Momberger was getting his car towed by AAA after a flat tire. âMy friend texted me that Kendrick had dropped again,â he says. âI clicked on the link and heard our beat, and I was just shocked. I FaceTimed Mustard, and we were yelling and laughing.â
Mustard and Momberger were never in the studio with Lamar (or Sounwave, the songâs third credited producer and a longtime collaborator of the rapper) to make âNot Like Us.â The song started with Momberger sending Mustard some sample ideas and Mustard doing what he does best â âinfectiousâ and âcatchyâ production with âa simplistic beauty driven by bouncy drums and West Coast undertone,â as Momberger describes it. But while the track stays true to the Mustard sound everyone knows, it also embodies how he has iterated it over the years to be fuller and more sample-driven.
Mustard texted it, along with about six other beats, to Lamar â who said nothing but reacted with a âheart.â Though he wasnât in the room with Lamar this time, he had been in the studio with him before, years ago. Once, he says, Terrace Martin, a core musician on Lamarâs 2015 album, To Pimp a Butterfly, took him to one of that projectâs sessions. âI remember seeing that sât and being like, âWhoa, thatâs a lot going on.â With me and YG [Mustardâs most frequent collaborator], we didnât have that many musicians around. That was my first time seeing sât like that. Thundercat was there, Sounwave was there. Terrace was there⊠I knew [that album] was going to be some crazy sât, but I didnât know it would be like that.â
Though he couldnât have predicted the impact To Pimp a Butterfly would have on culture, Mustard says he has a good intuition for hit records. âI donât want to say Iâm always right, but Iâm pretty much on the money,â he notes. Mai agrees: âMustardâs greatest strength is his ear.â
Aaron Sinclair
For all his success producing radio-ready singles, however, one-off collaborations donât move Mustard like they used to. âI can do stuff like âNot Like Usâ every day,â he says. âI can do that with my eyes closed⊠In my next phase, Iâm not doing singles,â he insists, though he does admit he would do âNot Like Usâ again â100,000 timesâ without hesitation. âIâll do [a single for an artist] if I can have the whole album or the majority of the album, but other than that, I donât get anything out of that.â
Itâs why he dropped his own album, Faith of a Mustard Seed, this summer, which features Ricch, Travis Scott (whose âParking Lotâ with Mustard went to No. 17 on the Hot R&B/Hip-Hop Songs chart), Ty Dolla $ign, Future, Young Thug and more hip-hop heavyweights. Mustard reckons the album (named after a suggestion by his late friend Nipsey Hussle) took him five years to perfect â the equivalent of a lifetime in popular music, especially hip-hop. During that time, rap went from being constantly atop the Hot 100 to weeks, months and even a whole year passing without a rap No. 1. Top players like Thug and Gunna went to jail; Nipsey, Young Dolph and Takeoff died; Ye went rogue. New faces like Yeat and 4batz popularized new styles; Afrobeats and reggaetĂłn seeped into the American rap mainstream.
Still, Mustard believes Faith of a Mustard Seed warranted the wait. âThereâs nothing on that album that I feel like in 10 years Iâll say, âDamn, I wish I did that better,â â he says. âI hope it teaches kids that you can take your time and do the right thing. You donât have to rush it out. I think [the industry] today is just so fast-paced.â
Mustard hopes the perfectionism that drove both Faith of a Mustard Seed and âNot Like Us,â including Lamarâs own multifaceted bars, will encourage artists to âreally rap now⊠I think now itâs opened the door for ⊠the real rappers that love rap music and lyrics and the double, triple, quadruple entendres and all that sât cool again.â
Aaron Sinclair
And heâs hoping â or rather, manifesting, sometime between waking up and hitting the tennis court â that this dedication to his craft will yield a Grammy next year. âI definitely speak it into existence every morning,â he says with a laugh. âThe highest reward we can get as musicians is a Grammy. I know that people talk like itâs not a thing, but it actually is. Itâs like Jayson Tatum right now saying, âI donât want to win the NBA Finals.â Like, if thatâs the case, then go play at Venice Beach.â
Regardless of whether he takes home a trophy on Feb. 2, he knows he has something monumental to look forward to precisely a week later, when Lamar headlines the Super Bowl halftime show â where âNot Like Usâ will no doubt get its biggest showcase yet. âOf course Iâm going,â he says. âIâm going to go and be in a box and watch⊠I just canât wait⊠I might shed a tear!â
Yet despite surreal moments like that, Mustard says his life is âstill the sameâ as it always was. âI donât take no for an answer. Iâm persistent. Every day, Iâm doing something that has to do with the journey of trying to get to where Iâm trying to go. At this point, I donât know how far I can go. I donât think thereâs a limit. Iâve always been like that. Thatâs how I got âRack Cityâ â just waking up every day, making beats⊠and hoping.â
This story also appears in the Oct. 5, 2024, issue of Billboard.