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At the end of 2022, pop singer-songwriter Mark Ambor felt lost in his music career. Despite recently signing a record deal and releasing his debut EP, Hello World, something didn’t feel right.
“I fell into this routine of teasing a song, [and] if it did well, putting it out, but I was feeling like I wasn’t saying anything I really mean,” he remembers. “I wasn’t digging deep or singing about things important to me.”
To clear his mind, Ambor, 26, embarked on a months-long international backpacking trip with his then-girlfriend — and returned feeling grounded with a whole new wave of inspiration for songs. He quickly wrote the whimsical, acoustic “Good to Be” and now refers to it as the first time he was musically “genuine and fully expressing myself.”
Just a few months later, he struck gold: While playing guitar in his bedroom, he wrote the lyrics, “You and me belong together/Like cold iced tea and warmer weather,” which would become the instantly catchy hook to the cozy, uplifting “Belong Together,” his ultimate breakthrough and first Billboard Hot 100 hit.
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Meredith Jenks
Ambor grew up with a musical background in Pleasantville, N.Y., playing the piano from a young age at his parents’ request. Though the skill took a backseat in high school, he rekindled his love for the instrument as he approached graduation, trading the classical pieces he previously learned for modern-day pop songs. He proceeded to pen his first song that summer, as he grappled with the emotions of having to leave his small hometown to attend Fairfield University in Connecticut. “I didn’t want to leave home,” he says, “and I tried to write a song to get those feelings out.”
He then returned to work that night as a barback and casually sent the song to his parents in a group chat. “My mom was like, ‘Dad and I love this song. Who’s the artist?’ ” he recalls with a laugh. “I was like, ‘Mom, what do you mean?’ It’s me!”
Ambor self-released a few songs while obtaining a marketing degree in college, and upon his graduation in 2020, decided to take six months to completely immerse himself in chasing his dreams as a musician before considering a different job. “COVID happened after I said that,” he recalls. “I got to spend time working on music at home.”
Thanks to a suggestion from a friend, he joined TikTok later that year. He steadily began to grow a following with his cool guy next door vibe: People gravitated not only toward his big smile and curly brown hair, but to his voice and disarming demeanor as well. He soon began posting covers — including breathtaking renditions of Coldplay’s “Yellow” and Billie Eilish’s “Happier Than Ever” — as well as a few originals, and ultimately caught the attention of then-independent manager Kyle Thomson, who admits he’s a “sucker” for a great voice over a piano melody and asked Ambor to send a few demos.
“It was so early on in both of our careers,” says Thomson. “I was excited to dive into something that I felt was going to be a fun project to build.” By the end of 2020, Ambor had signed a management deal with Thomson.
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Like Ambor, Thomson knew that some of his artist’s early work wasn’t playing to the singer-songwriter’s strengths. “At the beginning, he told me he wanted to make early 2000s festival, opera-rock music, like Passion Pit or Grouplove,” he says. “I was like, ‘That doesn’t make sense for what I think your qualities are. Why would you take your natural, raspy voice and distort it with synths?’ What he meant [initially] was that he wanted to make music that made him feel the same way that those bands made people feel.”
But after hearing “Belong Together” for the first time, Thomson knew that Ambor had succeeded in his mission. On the heels of his release of “Good to Be” in October 2023 — and its growing popularity on a global scale — Ambor began to tease the forthcoming new track in late December. And following a few months of building hype on TikTok, “Belong Together” arrived on streaming services on Feb. 16.
Ambor continued to stoke the fire well after its release, posting many videos on the platform of him walking the streets of major European cities while on tour and singing its dialed-up final chorus, several of which have compiled more than 10 million views each. Per Thomson, user-generated content and influencer marketing was crucial in making “Belong Together” “as big as humanly possible.”
By May 11, the single debuted at No. 87 on the Hot 100. It later reached a No. 74 high — and has spent 21 weeks and counting on the ranking. It has also reached Nos. 24 and 20 peaks on the Billboard Global Excl. U.S. and Pop Airplay charts, respectively. “Belong Together” has earned 141.6 million official on-demand U.S. streams and 610.2 million official on-demand global streams through Sept. 26, according to Luminate.
“It has been really surreal to write something that is so heartfelt and authentic to myself and then feel it resonate around the world the way it has,” Ambor reflects. “The way a song can mean something to a fan that’s different than my own experience, but it’s their own story that they’ve attached to a song of mine … that part blows my mind.”
Meredith Jenks
In August, Ambor’s debut album, Rockwood, arrived through Hundred Days/Virgin Music Group, despite some hesitation from the rest of his team to put out a full project too quickly. (Ambor notes the success of “Belong Together” helped in convincing them otherwise.) He split with the label soon after its release, and while he doesn’t divulge much on specifics, he emphasizes trusting his gut while continuing to grow his career.
“I think people sometimes get too caught in the industry of it all,” he says. “Maybe I’ll sign to a major; maybe I’ll stay independent forever. What really matters is putting out good music and meeting and talking to the fans.”
“He has the best work ethic of anyone I’ve ever met,” adds Thomson. “Mark thinks that he can be Taylor Swift, and I’m not going to stop him.”
A version of this story appears in the Oct. 5, 2024, issue of Billboard.
SiriusXM’s stock rose 2.6% on Tuesday (Sept. 10), the first full day of trading since it merged with Liberty Media’s tracking stock to create a single, streamlined public stock. SiriusXM said last December that it would merge its stock with Liberty SiriusXM Holdings to simplify and eliminate confusion around its multiple share classes and create […]
Until Morgan Wallen showed up on country radio, the genre hadn’t spawned a No. 1 hit on Billboard‘s Songs of the Summer chart since John Denver‘s “Annie’s Song” in 1974. But this year, Wallen’s collaboration with Post Malone, “I Had Some Help,” hit No. 1, while Shaboozey‘s “A Bar Song (Tipsy)” took No. 2. That follows last summer, when Wallen’s “Last Night” and Luke Combs‘ cover of Tracy Chapman‘s “Fast Car” topped the chart.
“It feels good to know there’s this much quality coming out of Nashville,” says Steve Stewart, director of country content for broadcast chain Cox Media Group. “There’s a great model that’s already been built and thriving, which is why so many artists from other formats have moved to Nashville.”
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“I Had Some Help” and “A Bar Song” took dramatically different roads to summer dominance. The former involved two megastars, one known for pop and hip-hop, the other a country fixture for years, joining for Post Malone’s long-awaited dip into the genre. The latter seemed to come out of nowhere, from a Nigerian-American singer-songwriter from Virginia who had put out two albums before Beyoncé collaborated with him on “Spaghettii” and “Sweet Honey Buckiin” earlier this year. Black artists have historically struggled to break into country music, but Shaboozey, who records for EMPIRE, a label most known for hip-hop, may have finally cracked the code and positioned himself for longterm commercial success.
“The power of great songs override everything,” says Tim Roberts, vp of programming and format captain for No. 2 broadcast chain Audacy. “Does it open more doors? Why wouldn’t it?” Adds Scott Donato, program director and operations manager at WGTY, a country station in York, Pa.: “He has an opportunity to continue this with multiple singles. I’m looking forward to seeing what he’s got next.”
The advanced chart metrics, in certain ways, suggest “A Bar Song” was even more dominant than the Post Malone-Wallen collaboration. Shaboozey’s smash topped the Hot 100 for eight weeks throughout the summer, while “I Had Some Help” led the list for just six weeks. But not everybody in country radio is convinced “A Bar Song” fits the format, given its interpolation of J-Kwon‘s 2001 hip-hop hit “Tipsy.”
“I don’t think you can argue that Shaboozey song is the biggest song of the summer, in any genre,” says Nate Deaton, general manager of KRTY.com, an online country station in Los Gatos, Calif. “It’s everything a song should be — except country. This whole concept of country evolving into a melting pot, for lack of a better word, of genres, is an interesting phenomenon. I don’t know if it lasts.”
Country radio has never been a format known for diversity or risk. But as radio ratings decline in general during the streaming era, the genre is one of the few retaining reliable listeners and hit-making clout.
“Country absolutely can keep it going,” says Randy Chase, executive vp of programming for Summit Media, a radio chain in Birmingham, Ala., that owns several country stations. “This is all about being aggressive. Country [radio] needs to move faster — I’ve said that for years. The big difference between country and Top 40, adult contemporary and rhythmic is the amount of music the industry is pumping out. It is still a firehose of music, while in the other formats, the faucet is just trickling.”
Last spring, while working with Post Malone on his upcoming country album, the hired studio songwriters took a break. Malone started noodling on guitar. “He’d be playing, like, old B-sides, Toby Keith songs, that nobody knew,” recalls Chase McGill, a Nashville veteran who has written songs for Morgan Wallen, Kenny Chesney and many others. “But he knew everything.”
When Malone’s F-1 Trillion came out in late August, the pop and hip-hop star had an advantage that previous country crossover hopefuls have lacked. He plunged into the country-music business, and into Nashville, working with respected local songwriters (like McGill, Taylor Phillips and James McNair), gigging at key local clubs (Tootsie’s Orchid Lounge and the Bluebird Cafe), collaborating with veterans (he performed with Dwight Yoakam on SiriusXM) and recording duets with other stars (Hank Williams Jr., Dolly Parton, Blake Shelton, Luke Combs and Wallen are on the album).
“That’s the difference when somebody brushes up against the genre vs. someone who immersed themselves into the genre,” says Randy Chase, programming executive vp for Summit Media, the Birmingham, Ala., broadcaster that owns nine country stations. “When people try to cross into country from other genres, a lot of times it’s on their terms, and they want to put their foot into the pool. He went all in, even with the risk that it could hurt him down the road.” Adds Tom Poleman, chief programming officer for top broadcast chain iHeartMedia: “He understands country music. It’s not like he’s just trying to learn how to be a country artist overnight.”
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Post’s duet with Wallen, “I Had Some Help,” debuted at No. 1 on Hot Country Songs and the Hot 100 in late May, scoring 76.4 million streams and, earlier this week, topped Billboard’s Songs of the Summer chart.
Adding “I Had Some Help” to heavy rotation was “a no-brainer,” says Steve Stewart, Cox Media Group’s director of country content. “Morgan continues to be one of the hottest artists on the planet, so that immediately gave us the green light.” Similarly, Summit’s country stations played “I Had Some Help” twice an hour throughout its debut day, then once an hour the next day and repeatedly through the weekend. “I heard the song about two weeks before it came out,” adds Summit’s Chase. “I said, ‘This is a country record that is also going to go pop.’”
Last week, F-1 Trillion landed atop the Billboard 200, Post’s first No. 1 since his pop album Hollywood’s Bleeding in 2019. (The new album also hit No. 1 on Top Country Albums in its debut week.) “There are legitimately 15-plus songs that could be radio singles,” says Scott Donato, program director and operations manager for WGTY, a country station in York, Penn. “It reminds me of late-’90s, early-2000s country. He’s been able to capture every corner of the format.”
Before Post Malone became famous as a hip-hop artist with 2015’s “White Iverson,” he performed at a Dallas-area Italian restaurant where he worked during high school, and later covered songs by Hank Williams and Bob Dylan in videos he posted online. He became an established star who could fill U.S. arenas, then began transitioning to country around 2018.
The marketing teams at Big Loud Records and major label Mercury/Republic Records, already working together on Wallen’s releases, soon began brainstorming Post Malone marketing plans from the conference room at Big Loud headquarters in Nashville. (The two labels are teaming up on radio promotion – Big Loud for country, Mercury for Top 40 and other formats.) “Post ingratiated himself within the creative community — opened up to writers, collaborators and session musicians — that were the throughline of this campaign,” says Patch Culbertson, executive vp and general manager of Big Loud, adding that his company helped make introductions to Parton, Shelton, Williams and others. “They had a great vision from the beginning.”
Big Loud execs persuaded Mercury’s team to start the album’s campaign earlier than planned, so it could set up a splashy CMA Fest appearance, in which Post and Shelton performed “Pour Me a Drink.” “He got the hit on TV, which is a whole different demo from what he was used to serving,” says Candice Watkins, Big Loud’s senior vp of marketing. “He got to meet the industry.”
In April, Post performed at the Stagecoach Festival, where Jordan Pettit, the Grand Ole Opry’s director of artist relations and programming, was in attendance. Pettis later spoke to Alex Coslov, executive vp of Mercury Records, and “there was immediate interest on their behalf to pursue his Opry debut as part of their launch plan,” Pettit recalls.
Post performed at the Opry for the first time in mid-August. “It began to take on the feel that this was not just a pop artist leaning into country music for a moment in time,” Pettit says. Coslov added to Billboard: “Our core strategy was built around showcasing the authenticity of Post’s entry into country music by highlighting his time in Nashville.”
Several country programmers say Post is the type of artist who will be able to toggle between genres, depending on his musical impulses, and may not be absent from Top 40 and hip-hop radio playlists for long after F-1 Trillion. (His first three albums combined for 11 billion to 12 billion on-demand streams apiece, according to Luminate, but he dipped on 2022’s Twelve Carat Toothache, with just 1.88 billion streams.) “This is a guy who went, ‘This is my art, here it is,’” says Tim Roberts, vp of programming and format captain for radio chain Audacy. “Could he make a whole pop album next year? Absolutely.” Post’s tour begins this Sunday in Salt Lake City, and “it really is all country-based,” according to Big Loud’s Watkins, although she expects pop hits, too.
So far, Post’s pop-to-country transition has far surpassed similar moves by Sheryl Crow, Jessica Simpson, Bon Jovi, Aerosmith’s Steven Tyler, or even Beyoncé, whose Cowboy Carter album was a culture-dominating hit earlier this year, but did not stick to country radio formats. “The Beyoncé songs weren’t great country songs; they were great Beyoncé songs,” says Nate Deaton, general manager of online country station KRTY.com in San Jose. “The Sheryl Crow country record was really good, but it didn’t have any hits on it — it didn’t have ‘Pour Me a Drink.’ It didn’t have one of those songs that was a standout runaway smash.’”
Deaton calls Hootie & the Blowfish frontman Darius Rucker’s debut country album, 2008’s Learn to Live, a more apt comparison: “He did the exact same thing that Post Malone did. He went to Nashville and ingratiated himself with Nashville songwriters. Darius got on a bus and went to all these radio stations, even though he was a big star.” For Post Malone, Deaton adds, “It would not surprise me at all to see an ongoing country career, a la Darius.”
When Luminate reported the fastest-growing music genres in the first half of 2024 (through the week of May 30), contemporary Christian music (CCM)/gospel unexpectedly placed in the top five. When analyzing overall consumption — track-equivalent albums, stream-equivalent albums and on-demand audio — the genre grew 8.9%, more than twice the overall industry growth rate of 3.9% for the same period in 2023.
CCM/gospel’s rise is even stronger on Spotify. Representatives for the platform say the genre has grown 30% in the United States and more than 30% globally in the past year. Over the past five years, the genre has grown 50% stateside and 60% globally.
“This past March alone, the Christian and gospel genre had its biggest streaming month on Spotify ever,” says Maritza “Ritz” McCain, Spotify’s senior editor, Christian and gospel.
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McCain also points to CCM/gospel’s global reach, noting that while the United States is the largest market for Christian music, global consumption is expanding in markets that include Brazil, Mexico, South Africa and the Philippines. She also cites promising growth in markets such as India, Indonesia and Germany.
According to Luminate, the top five CCM/gospel acts for 2024’s first half were Elevation Worship, Lauren Daigle, Phil Wickham, Hillsong Worship and Brandon Lake. Elevation Worship’s song “Praise,” featuring Lake, Chris Brown — a different Chris Brown from the “Run It” singer — and Chandler Moore, is the biggest CCM hit of 2024 thus far, having spent 24 weeks atop Billboard’s Hot Christian Songs chart.
Cole Flynn, head of marketing at Elevation Worship Records, attributes “six or seven” different factors that have contributed to the shift. For one, the consumption and promotion of CCM by a new generation of social media-savvy fans on those platforms is attracting new listeners.
“This whole generation has grown up with Spotify and Apple Music, and with the ability to access any kind of music they want to hear at any point in time,” says Leigh Holt of Hsquared Management, which manages Daigle and Riley Clemmons. “The barriers have been broken. There are more people who can say, ‘These are the ways I want to express my faith.’”
According to Luminate Insights, the share of listeners who are millennials and younger grew from 39% of overall genre listenership in 2022 to 45% in 2024. Additionally, the number of hours that CCM/gospel fans spent with music each month increased from 47.9 hours to 56.8 so far in 2024 — a 19% increase.
“Worship music does skew younger, agewise and listenerwise,” Flynn says. “People in their 20s and 30s are listening to Elevation Worship, whereas a typical Christian radio audience might be a little older.” He adds that this evolution has necessitated changes in marketing strategies for Elevation Worship, as it has with other CCM/gospel artists. “We’ve released music a little earlier, teased it out a little earlier, tried to get the music in people’s minds and on their phones earlier and give away a little more of the master content than we would have five years ago.”
Lauren Daigle
Jeremy Cowart
A new crop of young talent — who are also social media natives — includes 29-year-old Forrest Frank, 21-year-old Josiah Queen and 24-year-old Seph Schlueter. Frank’s “Good Day” and Schlueter’s “Counting My Blessings” each reached No. 2 on the Hot Christian Songs chart, with the former making its way into the upper echelons of Spotify’s Viral 50 chart this year. And Queen’s “The Prodigal” was in the top 15 on the Christian Airplay chart. All three are nominees for new artist of the year at the Gospel Music Association’s Dove Awards in October.
Queen’s debut album, also named The Prodigal, and Frank’s Child of God both debuted at No. 1 on the Top Christian Albums chart in July and August, respectively, and the latter ascended to No. 28 on the Billboard 200.
Like artists in other genres, many top sellers in CCM/ gospel make social media key to their marketing plans. Daigle, 32, has over 5 million monthly Spotify listeners, and videos of concert moments, shared on TikTok, earn millions of views. Elevation Worship has over 1.9 million TikTok followers, and one March TikTok post of its hit “Praise” has garnered more than 19 million views. Brandon Lake, 34, who has over 4 million monthly Spotify listeners, has attracted 4.3 million views since posting a TikTok video in July that used his song “That’s Who I Praise.” And Frank racked up over 9 million views with a video that uses his “Good Day.”
“Content is still king,” Holt says. “The artists who are winning are the artists who are the most authentic on social media. Even with Elevation Worship, their content is very ‘man on the street,’ very accessible to everyone. I feel like that has a lot to do with the growth, as well as fans having insight into artists’ lives. Forrest Frank is great on social media, and Josiah Queen is really fun — he kind of teaches a master class a bit on that. They’ve figured out social media in a very organic way.”
Unlike most genres, CCM/gospel is built around a central message rather than a particular sound, allowing for a greater range of musical styles, including the pop of for King & Country and Frank; Queen’s rustic, singer-songwriter style; Tauren Wells’ pop/R&B vibe; and Lecrae’s rap.
“The expansion of what Christian and gospel music sounds like has helped grow the listenership and, in turn, the consumption of the genre,” McCain says. “Artists like Lauren Daigle, NF and Montell Fish started with a Christian listener base and have grown to see success in broader audiences.” She adds that the inclusion of Christian/gospel artists on non-faith-based playlists such as R&B Weekly, Shine and Fresh Folk has also helped to expand the genre’s reach.
Also bolstering CCM/gospel’s presence are a number of recent collaborations with secular artists, including for King & Country with Timbaland, TobyMac with Sheryl Crow, Lecrae with John Legend, Anne Wilson with Lainey Wilson, Zach Williams with Dolly Parton and CeCe Winans with Carrie Underwood.
“It’s way easier to become a fan of one person and transfer that fandom to another, especially with great collaborations,” Holt says. “For King & Country has always kind of led the way in the Christian space, and that really brings different spotlights to the genre.”
As streaming consumption and social media promotion of CCM/gospel music have increased, so has the number of contemporary Christian radio stations in the United States. According to stationratings.com, the number of U.S. stations carrying the contemporary Christian format rose by 22 from July 2023 to July 2024.
Titan Christian radio chains K-LOVE and Air1, which are owned by the non-profit Educational Media Foundation (EMF) have more than 1,000 broadcast signals. So far this year, the company has added more than a dozen signals to its fold.
“We’ve seen direct correlations of [streaming] consumption mirror the amount of audience we’re getting at radio,” Flynn says of Elevation Worship. “At the top of the radio chart, their song ‘Praise’ gets an audience of 10 million a week — that’s a massive difference. Let’s say radio doesn’t drive direct streams, which is an argument these days. It does drive massive awareness. There’s an intangible with church listeners, worship leaders, people putting it in Sunday morning [church services] set lists that exponentially grow that reach beyond radio, but that might have been the first place they heard it. So [radio]’s a huge help for us when we’re trying to get a song out there.”
“The songs coming out of our community continue to impact our audience, not only across all digital platforms but on terrestrial radio to over 30 million weekly listeners,” Gospel Music Association president Jackie Patillo said in a statement provided to Billboard. “People are hungry for a message that encourages and inspires.”
Growth in streaming, social media and radio reach ultimately impact artists’ touring. Elevation Worship sold out its spring Elevation Nights ’24 Tour before it began, averaging 11,600 tickets sold each night. Meanwhile, Holt says Daigle’s Kaleidoscope Tour has also seen growth in ticket sales.
“It’s a very different market now for ticket buying, post-pandemic, with multiple tours out. There’s a lot of competition,” Holt says. “But our ticket sales have grown this year, and we are back to our pre-pandemic numbers, which has been exciting to see.”
NFL star brothers Travis and Jason Kelce are taking their services to the Wondery podcast studio. According to The Hollywood Reporter, the Super Bowl-winning siblings have signed a significant new deal taking their two-year-old New Heights with Jason and Travis Kelce podcast to the Amazon-owned podcast studio, which signed a distribution and exclusive ad-sales representation deal for the family talk show.
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“We couldn’t be more excited to team up with Wondery for the next phase of New Heights,” the Kelce brothers told THR. “We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to New Heights! We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3.”
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While the specific terms of the deal were not announced, THR noted that a person close to the matter described it as being in the “nine figure” range and “very competitive.” The multi-year deal will give Wondery exclusive global distribution rights to all audio and video episode of the pod, as well as its back catalog and the rights to make international audio adaptations of the show.
“We’ve been watching the growth of the podcast, really since it was launched, and I have been building a relationship with Travis and Jason and getting to know them for a while now,” Wondery CEO Jen Sargent told THR. “Sports is a really exciting category for podcast listeners. It’s a strategic priority of Wondery’s and Amazon’s. So there were a lot of reasons to think about joining forces here on the New Heights podcast.”
Sargent added that Wondery is looking into live domestic and international events and potentially creating localized content.
The brothers — older sib Jason retired from the NFL last year after 13 seasons as a center with the Philadelphia Eagles and tight end Travis is a three-time Super Bowl champion with the Kansas City Chiefs — launched the podcast in 2022 with Wave Sports + Entertainment. The new deal will make the show available on all podcast services, as well as YouTube, with Wondery also offering ad-free listening to its Wondery+ subscribers.
Talking about their lives on the gridiron and off the field, the show drew a dedicated sports audience that exploded into a much wider fanbase when Travis started dating Taylor Swift last year. Since then, the Ambies-, Webbys- and Shorty-award-winning football talk on the show that usually ranks as one of the top sports podcasts on Apple and Spotify has been spiced up with some tidbits from Travis and Taylor’s romance.
Among the Traylor highlights over the past year were such scenes as Travis dancing to Swift’s “Shake It Off” during a live taping in April in Cincinnati — where both men attended the University of Cincinnati — and Travis gushing about Swift’s “insane” Eras Tour show at Gillette Stadium in December. Kelce also revealed the the moment the singer officially won over brother Jason during an episode earlier this year, in one of the many mentions of the pop superstar on the pod.
The Kelces have both been expanding their off-field activities lately, with Jason joining ESPN as an analyst and Travis signing on to host Amazon’s Are You Smarter Than a Celebrity? and booking a slot on Ryan Murphy’s upcoming FX horror show Grotesquerie, as well as circling the action comedy Loose Cannons.
Their mega-deal comes amid new of a few other huge signings recently, including Wondery’s similar distribution and ad sales deal with actor Dax Shepard’s Armchair Expert pod, which signed an estimated $80 million pact in July, as well as the just-announced $125 million deal Alex Cooper signed wit SiriusXM for her Call Her Daddy show.
Nearly a decade ago, as a college senior, rising country singer Kassi Ashton signed a record deal with Universal Music Group Nashville (UMGN)/Interscope Records. Now 30 — and following the success of her highest-charting single to date — the California, Mo. native will finally release her anticipated debut album, Made From the Dirt, on Sept. 20.
Foundation
Singer-songwriter Ashton is a study in contrasts: a motorcycle enthusiast who designs and crafts many of her stage and red-carpet outfits from scratch (including for this year’s Academy of Country Music Awards, where she was nominated for new female artist of the year). As a child, she competed in pageants mostly as a vessel for showcasing her music. Even then, her vocal prowess was apparent, thanks to influence from vocalists including Adele, Aretha Franklin and (later) the country-soul of Chris Stapleton. Ashton soon started writing original songs, enrolling at Nashville’s Belmont University to study commercial voice and music business.
Discovery
In 2016, as college graduation neared, Ashton signed a management and publishing deal with Nashville-based Creative Nation. By 2017, she scored a label deal with UMGN in partnership with Interscope. But the ensuing years were spent refining her sound and weathering setbacks, with none of her singles promoted at radio — and no debut album. “I never felt like I should quit,” she says. “When I signed, they wanted me to go straight to radio. I said no because I didn’t have a song I wanted to sing for the rest of my life.” Her first full-length was also delayed by the pandemic in 2020, but in 2022, she finally issued her debut country radio single, “Dates in Pickup Trucks,” followed by “Drive You Out of My Mind.” The two songs built momentum, but this year’s “Called Crazy” has resonated most, rising to No. 32 on Billboard’s Country Airplay chart. “It came so easy,” she says. “I felt like I was finding a pillar.”
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Future
Nearly a decade after inking her label deal, Ashton will release her long-awaited debut album, Made From the Dirt, on Sept. 20. She teamed with longtime collaborator Luke Laird, as well as Oscar Charles, to craft an eclectic mix of uptempo jams (“I Don’t Wanna Dance”), grungy rock gems (“Son of a Gun”) and a heartfelt tribute to her late grandmother (“Juanita”). “I couldn’t have made this album at 23,” Ashton says. “It would have been rushed and not steady with who I am as a person. I can’t wait to see how what I’ve put energy, time and tears into is connecting.”
A version of this story appears in the Aug. 24, 2024, issue of Billboard.
will.i.am has launched a new AI-driven radio service, RAiDiO.FYI, to evolve the static medium into a more personalized experience. With RAiDiO.FYI, users are able to have conversations with AI DJs about anything from music, to breaking news, to sports, to weather reports — and the service will create a listening experience designed to each user.
The new offering is part of FYI, a multi-faceted tech company which will.i.am founded to help “maximize creativity” for artists with the help of AI personas, file management, project management, design tools and more. Users can start listening for free on the FYI app, available for both iPhone and Android smartphones.
will.i.am says he had an “aha” moment when he was recently on a radio show and the DJ opened the request line. “The request line has always been always been awesome for radio with when the callers get to call in and talk to the DJ or talk to the guests, but they’re limited to one person at a time,” he tells Billboard. “And then after the broadcast you couldn’t talk the host.”
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While the relevance of AM/FM radio continues to wane, particularly with younger audiences, will.i.am’s RAiDiO.FYI promises to reinvigorate the medium by switching it from a passive, immovable experience to one that is much more engaging and playful.
“This is an infotainment revolution where you can go back and forth with information in a deep way, and I’m so excited to be launching that with FYI, and to all the folks out there listening,” says will.i.am.
In the future, FYI will continue to partner with content creators from various internet niches to publish their own stations on the radio, including stations dedicated to spots, tech, politics, music and more.
The Museum of Broadcast Communications has revealed eight new Legends inductees into the Radio Hall of Fame for 2024, honoring the talents and work of on-air personalities, programmers and operators who have made considerable contributions to the radio industry, and who have since passed away.
The inductees include on-air personalities Chuck Blore, Alan Colmes, Charlie Douglas, Jim Ladd, Byron MacGregor, journalist Maria Martin, executive Percy Sutton and programming executive/on-air personality Rusty Walker.
The Radio Hall of Fame will honor its 2024 class of inductees at the 2024 Radio Hall of Fame induction ceremony on Thursday, Sept. 19, at the Omni Nashville in Nashville. 2022 Radio Hall of Fame inductee Lon Helton will serve as the master of ceremonies for the event.
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Dennis Green, co-chair of the Radio Hall of Fame, said in a statement, “These legends of broadcasting may have passed on, but their legacy and what they meant to the radio industry will never die. The Radio Hall of Fame Nominating Committee is honored to award Hall of Fame inductions to each of these individuals. May their contributions be a lasting tribute and inspiration for generations of broadcasters to emulate for years to come.”
Kraig Kitchin, co-chair of the Radio Hall of Fame, said in a statement, “Our nominating committee recognizes the history of our medium and the countless individuals who contributed to the dominant influence of radio for so many decades. Each of these individuals left an indelible mark on the audiences they connected with and the businesses that they were associated with. We’re grateful for their talents, and only regret that they were not able to receive this special recognition while alive.”
Blore served as a disc jockey and program director of several radio stations, launching his career in El Paso, Texas, before moving to Los Angeles in the late 1950s and overseeing KFWB-AM. He was known for identifying stellar on-air talent, including Gary Owens and Wink Martindale. Blore left day-to-day radio duties to form an advertising agency benefiting television networks and motion picture studios, among others with the agency producing thousands of radio and television commercials.
Colmes’s radio career includes years on WABC-AM and WNBC-AM in New York City, before being syndicated nationally on over 100 radio stations via Daynet, a radio syndication company he co-founded with other radio hosts. His program was eventually distributed by Fox News Radio, with Colmes offering a liberal viewpoint on American politics on broadcast radio. Colmes also appeared on television, as co-host with Sean Hannity on the Hannity & Colmes program, and later, as a frequent guest on The Greg Gutfeld Show, both on Fox News.
Douglas created the original all-night radio show for truckers in 1970, after joining WWL-AM in New Orleans. The Road Gang, hosted by Douglas, played country music and offered conversation and companionship for radio audiences that primarily included truck drivers. Douglas launched his career in Louisiana in 1953, and became a program director for the first time three years later in 1956 at KOCY-AM in Oklahoma City. He then worked at Asheville, N.C.; San Antonio, Dallas and Houston among other markets before joining WWL-AM. In 1983, he joined WSM-AM in Nashville as a host of The Music Country Network, before retiring in 1995 to devote his attention to music promotion firm Compact Disc Express. He also served as president of Country Radio Broadcasters for two terms and was inducted into the Country Music DJ Hall of Fame in 1994.
Southern California on-air personality Ladd was dubbed “The Last D.J.” by Tom Petty in 2002. Ladd was part of KNAC-FM in Los Angeles in 1967, before joining KLOS-FM in 1969 and then joined archival station KMET-FM in 1975, until the station switched formats in 1987. He then re-joined KLOS-FM to host an evening program for 24 years. In 2011, he became an on-air personality for SiriusXM, staying on the air until his death in December 2023.
MacGregor is known for many years on-air in Detroit, Mich. MacGregor became news director at CKLW-AM by the age of 22. His career also included time at the CBS Radio-owned all-news station WWJ-AM, where he served as both morning and afternoon drive anchor during his 13 years with the station.
Martin was first heard on the first Latino-owned community radio station in the U.S., at KBBF-AM in Santa Rosa, Calif. She then joined National Public Radio (NPR) and became an editor of their program Latin File. Martin was the network’s first Latin American Affairs Editor on their national desk, and left NPR in 1993 to launch the English-language program Latino USA, to reflect the experiences of the Latino community.
Sutton founded the Inner City Broadcasting in New York City in 1970 and the company purchased its first station, WLIB-AM, in 1972, making it the first Black-owned radio station in New York. The company later acquired WBLS-FM and purchased stations in 10 more U.S. cities. As the stations programmed R&B music and later, urban contemporary music, talk radio programs also played a vial role in the community of listeners. As founder and chairman, Sutton became known as “The Godfather of Urban Radio.” In 1981, Sutton and his investment partners purchased the Apollo Theater in Harlem. The theater was renovated and reopened in 1985 and included a cable television studio that was used to produce the variety show It’s Showtime at the Apollo.
Country music radio personality and radio station programmer Walker served as a country music radio personality and station programmer before founding Rusty Walker Programming Consultants in 1983, and becoming a revered consultant to many country music formatted stations and helping over 500 radio stations with their music selections, on-air personality coaching, promotional support and more. For seven consecutive years, Walker was named Billboard‘s consultant of the year, and in 2024 the Country Radio Hall of Fame inducted Walker, recognizing his industry impact.
The Radio Hall of Fame was founded by the Emerson Radio Corporation in 1988, and the Museum of Broadcast Communications took over operations of the Hall in 1991.
iHeartMedia’s business has been in steady decline since the beginning of 2023 but showed signs of improvement in the second quarter.
Total revenue rose 1% to $929 million, slightly above the company’s guidance, but was up just 0.1% excluding the impact of political advertising. A spike in expenses — namely operating and selling, general and administrative — contributed to a 21% decline in adjusted earnings before interest, taxes, depreciation and amortization (EBITDA).
“We’re seeing sequential improvement in our revenue growth,” CEO Bob Pittman said during the earnings call on Thursday (Aug. 8). “While the marketplace continues to be dynamic — with a changing outlook on interest rates, inflation trends, global uncertainty and rapidly evolving domestic political landscape — we continue to see strong momentum in our podcast business, our digital ex-podcast business and the sequential improvement of our multi-platform groups’ year over year revenue performance.”
iHeartMedia’s digital audio segment contributed to the company’s revenue uptick. Podcast revenue improved 8.1% to $104.5 million, well below the previous quarter’s growth rates, while digital revenue excluding podcasts rose 10.3% to $181 million. Overall, digital audio revenue climbed 9.5% to $285.6 million.
The multi-platform segment fell 3.4% to $575.9 million. Broadcast radio, the company’s largest single source of revenue, declined 0.9% to $425.5 million. Networks fell 12.8% to $106.6 million. Sponsorship and events improved 2.4% to $39.1 million.
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Looking ahead, iHeartMedia expects third-quarter revenue to increase in the mid-single digits, which would be $991 million to $1.01 billion, and adjusted EBITDA to land between $200 million and $220 million, compared to $204 million in the prior-year period. For the full year, revenue is expected to increase in the mid-single digits, which equates to roughly $3.9 billion to $3.98 billion, and adjusted EBITDA will be between $760 million to $800 million, up 9% to 15% from 2023.
“As we look at the back half of the year, our results will reflect the continuing positive impact on an ad market recovery year material upside from political advertising, as well as the benefit of our ongoing focus on cost efficiencies,” said Pittman.
While iHeartMedia eked out a small improvement in the second quarter, two other radio companies that reported earnings in the last week continued their slides. Cumulus Media revenue fell 2.5% to $205 million as its net loss grew to $27.7 million from $1.1 million in the prior-year quarter. Townsquare Media revenue fell 2.5% and adjusted EBTDA dropped 8.3%.