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Rihanna season continues. The expecting mother has announced that her PUMA x Fenty collaboration is coming back, and the culture is here for it.
As spotted on Hypebeast, the “Lift Me Up” songstress is back with the apparel company. On Wednesday, March 1, the brand took to social media to make the big reveal. The visual is a teaser that simply reads “She’s back,” with both the PUMA and Fenty logos placed below the copy. The caption on the post stated “Coming soon.” This marks the second time both entities have come to the table. Back in 2014 Rihanna signed on as PUMA’s Global Ambassador for women’s training and served as PUMA’s Women’s Creative Director.
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At the time of the original, deal RiRi expressed enthusiasm about the opportunity. “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what PUMA and I come up with” she said. Two years later, she aligned her Fenty label with PUMA and released her very popular Fenty PUMA Creeper sneaker.
At this time there is no set date for the release of the forthcoming PUMA x Fenty collection.
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Footwear News announced Monday (Nov. 21) that Dua Lipa will be the recipient of a new award at the upcoming 36th annual Footwear News Achievement Awards.
The pop star will be awarded the inaugural trophy for Collection of the Year along with her Puma collaborator Billy Walsh for her Puma x Dua Lipa Flutur Drop 2 collection. The awards, colloquially called the Shoe Oscars, are slated to take place Nov. 30 at Cipriani South Street in New York City.
“The second drop is inspired by rave culture and old-school rave posters,” Lipa said in a statement on Puma’s website about her sophomore line for the brand, which features her signature butterfly logo. “That’s where I drew inspiration as well on colorways and how I wanted things to look for this collection.” In addition to shoes, the collection also contains dresses, pants, gym bags, basketball shorts, bralettes and more.
Other winners to be honored at this year’s Footwear News Achievement Awards include Christian Louboutin (Lifetime Achievement Award), Kith (Retailer of the Year), Lululemon (Launch of the Year) and the late Virgil Abloh for his Louis Vuitton x Nike Air Force 1 (Shoe of the Year). Puma will also be recognized with the Sustainability Leadership Award at the ceremony.
On Sunday night, the pop star joined collaborator Elton John at Dodger Stadium for the final North American performance of his Farewell Yellow Brick Road Tour, along with fellow special guests Kiki Dee and Brandi Carlile. Dua and Elton performed their Billboard Hot 100 top 10 collaboration “Cold Heart” for the first time ever at the concert, which was livestreamed on Disney+.
Billboard and Footwear News are both owned by Penske Media Corporation.