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In addition to our Steve Aoki cover story, check out this Q&A with Jessica Chou, who photographed Aoki for Billboard‘s AAPI issue.Tell us a little about your own background. 
I’m from the San Gabriel Valley – a suburb in Los Angeles. Interesting fact: the city I grew up in was the first city in the U.S. to reach a majority-Asian population according to the 1990 U.S. Census. I feel like growing up in a suburb with a majority-minority population has informed my views and experience on American life.
I’ve been working as a freelance photographer for 13 years, focusing on portraiture, photographing everyday people and high-profile public figures alike. I come from a photojournalism/documentary background and I think those observational qualities of storytelling have definitely informed how I approach my portraiture.
You’ve worked with Billboard for a long time – you shot Steve for us 10 years ago, spending 36 hours with him, playing on your background in reportage. What are your standout memories from that shoot?  
Gosh, 10 years. Yikes! It was such a whirlwind experience. I remember flying into Vegas and from the second I got to Steve, it was non-stop action for the next 36 hours, going from his residency in Vegas to his headlining performance at Tomorrowland in Bethel Woods, New York. I don’t think I had ever seen this kind of mix of business and play on such a high level at that point. There was such a huge intensity/euphoria that came from his fans both in Vegas and at Tomorrowland – I mean, people were begging to get caked in the face – and then there was the other side of being an artist with producing music and creating business collaborations. And Steve seemed to have this limitless amount of energy – I remember at some point thinking, “Omigosh, can we just like not do something for just a little bit? I can’t keep up.” [Laughs] But it was exhilarating. It’s still an experience I carry with me as a photographer.
What was your impression of Steve before the shoot? And what stood out to you most about him once you met? 
I had some impressions of Steve before the shoot, mostly from the Cobrasnake era of the early 2000s, and him being a staple of the parties of those days. When I photographed Steve in 2014, it was at the height of EDM music in the U.S. and his show antics were such a part of that time. I just remember Steve being a very high-sensation seeker and he had a way of provoking and creating that experience. I think it’s what sets him apart as an artist and an individual. And so much of house and techno music is about freeing your mind for new experiences, but there are only so many personalities that can follow through on that mantra while still being put together.
How did that experience influence how you came up with the creative for this new cover and feature with Steve? Can you talk a little about that concept?
I think Steve’s level of energy with this laid-back attitude has always been an interesting hook for me and I was wondering what would be a good way to show this. This one afternoon, when I was driving out of another photoshoot in Los Angeles, I saw the billboard for the new Guy Ritchie series on Netflix (The Gentlemen) and thought, “Oh, that’s the right amount of polish and intensity” — but I needed that to feel less English and a little more Californian flair. This then led me to think of The Dude of The Big Lebowski. So it turned into The Dude meets Guy Ritchie’s energy with Steve Aoki’s signature. Something about this mixture just felt like the right balance for Steve’s style of fun, irreverence and action.
Last year, Billboard also had its first-ever K-pop issue, for which you shot Chairman Bang of HYBE for the cover. Tell us a little what he was like a subject and what the shoot was like.
Chairman Bang was probably the opposite of Steve Aoki – in the sense that Chairman Bang is a very behind-the-scenes guy. Creative yet controlled. And he was a more than gracious sitter – I remember that he wasn’t feeling very well that day, yet he still showed up and was game to try anything.
This is Billboard‘s first AAPI issue – what does it mean to you to be part of it?
I couldn’t be more honored to be a part of this and to be a part of highlighting contributions of AAPI community to the culture at large. I grew up not feeling very seen, represented or proud of what was represented in the mainstream media. Being able to find and see paths of “what could be for you” is an important part of self-actualization. When I got older, I started learning more about the contributions of the Asian community to culture at large – particularly in the arts and entertainment. I started realizing how much has been done before me and how those stories were readily available. Culture and celebration is informed by the stories we tell. I’m proud to be part of an issue that is blazing this path in one of the world’s most important music magazines.

In addition to our Peggy Gou cover story, check out this Q&A with Aaron Sinclair, who photographed Gou for Billboard‘s AAPI issue.Tell us a little about your own background. 
I was born and raised in L.A. and spent most of my life growing up in downtown. I spent a lot of time with my Korean grandmother who moved around a lot, so I got to experience different parts of the city. When I became a teenager, I really dove into music making, photography and filmmaking. This led me to pursue photography at Art Center, where I continued to explore my interests and also took film classes.
During those years, I was really into the local music scene, going to shows almost every other night to watch my friends’ bands. These experiences heavily influenced my creative interests. Now, at 30, I’m still deeply engaged in these pursuits, always striving to improve.
What did you know of Peggy Gou before the shoot?  
I actually DJ as well, and I think I was looking for new songs to add to my set when I came across her song “Starry Night.” I found the music video right after, and I was immediately blown away. The shots, the colors, and the way it worked so well with the song, it made me wish I had made it. The Korean element struck a chord with me too.
What was the vibe like on set? 
The vibe on set was cool. I think Peggy and I are both pretty particular when it comes to our work, so doing the shoot together was a great match.
Peggy mentioned how happy she was to see “so many of my Asian brothers and sisters here” on set. What did that feel like for you? Is it rare to have that kind of representation on a shoot?
It’s not something you see often, but when it happens, it’s noticeable. I’ve only experienced it one other time, and each time, it’s a reminder of the importance of diversity in our industry.
This is Billboard‘s first AAPI issue. What does it mean to you to be part of it?
Being part of Billboard‘s first AAPI issue means a lot to me. It’s an opportunity to showcase the diversity and talent within the AAPI community on a prominent platform. It’s not just about representation; it’s about celebrating our stories and contributions in the music industry and beyond. I feel honored to be part of this historic moment and hope it paves the way for more recognition and visibility for AAPI artists and creators.

The Nova Supernova Sukkot Gathering on Oct. 7 was supposed to be a fun, celebratory event of music and togetherness, but due to the devastating attack from Hamas militants, more than 300 people were killed and dozens taken hostage. Thousands of Israeli and Palestinian people have been killed as the violence and conflict continues, despite […]

Karol G has traveled across Latin America with her Mañana Será Bonito Tour, paying homage to the countries she’s performing in by wearing a special outfit that represents each country’s respective flag colors. It may be a simple wardrobe choice, but it’s thoughtful and attention to detail that really marks the difference. Throughout her sets, […]

On the scale of regular to rock star, being stuck in traffic leans hard into the mundane. And yet on a humid March afternoon in Texas, this is where I find Gaspard Augé and Xavier de Rosnay — the French electronic music legends better known as Justice. Augé (44, bearded, tall, taciturn) is in the […]

The 2024 CMT Music Awards brought together the best and brightest of country music on Sunday night (April 7) to the Moody Center in Austin, Texas, to celebrate the top country videos of the year. Leading the performances on Sunday’s show was an all-star tribute to late country legend Toby Keith, which included Brooks & Dunn, […]

The biggest names in country music headed to the Moody Center in Austin, Texas, on Sunday (April 7) for the 2024 CMT Music Awards hosted by Kelsea Ballerini. The 2024 CMT Music Awards red carpet boasted appearances from Ballerini, Trisha Yearwood, Jelly Roll, Brandi Cyrus, rapper GloRilla, Little Big Town, Keith Urban, Cody Johnson and […]

In just a few years, Tems went from working a digital marketing job to becoming a globally known hit-maker who rubs shoulders with stars like Beyoncé, Rihanna and Drake — all without losing her cool or confidence. “When I make music, I don’t really think about where it’s going to end up,” she explains nonchalantly. […]

My big struggle is deciding whether I care more about being the biggest artist I can be commercially or being critically sound,” Charli XCX says. “Then sometimes I land in this place of not caring about either of those things.” For most of her decade-plus career as both a songwriter for other pop stars (Gwen Stefani, […]

When Victoria Monét looked in the mirror five years ago, she saw a successful songwriter whose growing list of estimable credits included co-writes on two of Ariana Grande’s biggest hits, “Thank U, Next” and “7 Rings.” What Monét, then 30, didn’t see was a successful solo artist — a goal she had been tirelessly pursuing since 2009. […]