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HipHopWired Featured Video

Source: Ryan Kang / Getty
It looks like the culture will continue to headline the Super Bowl Halftime Show. The NFL have announced they have extended their deal with Roc Nation to curate the festivities.

As spotted on Yahoo! Entertainment, the National Football League will continue their partnership with Jay-Z to curate their biggest event of the year. As exclusively reported by Bloomberg News, NFL Commissioner Roger Goodell disclosed the deal saying the partnership is “mutually positive” while attending the annual owners meeting in Atlanta. “I’m not sure either one of us really spend much time talking about contracts. Jay is happy” he said. “Desiree Perez is happy. I’m happy, so we’re all good.”

Back in 2019, the NFL signed the original deal with Roc Nation to curate the Halftime Show festivities. According to ESPN, the original contract was for about $25 million over a five-year term. In addition to choosing the talent, Roc Nation also assisted in the league’s commitment to social justice via their Inspire Change program. Since then, the Super Bowl has featured some of the culture’s biggest and brightest stars. In 2022, Dr. Dre, 50 Cent, Mary J. Blige and Eminem took the stage. Rihanna headlined the show in 2023, and Usher took the baton earlier this year.
Kendrick Lamar has been chosen as the headliner for Super Bowl LIX. It is set to take place on Feb. 9, 2025, at the Caesars Superdome in New Orleans, La.

Since Taylor Swift became a major part of Kansas City Chiefs games, a couple of announcers have tripped up when referring to her during game day broadcasts — but Joe Buck doesn’t plan to fall into that trap.
After co-announcer Troy Aikman mistakenly referred to the pop star as Travis Kelce’s “Mrs.” during the Chiefs vs. New Orleans Saints match on Monday, Buck revealed that such missteps wouldn’t fly in his house. “My daughters have warned me multiple times today: ‘Dad, I know you think you’re funny, don’t make any jokes,’” Buck told the former Dallas Cowboys quarterback on air.

Moments before that, cameras had panned to Swift’s reaction to one of Kelce’s second-quarter plays. As the “Anti-Hero” singer cheered and applauded her boyfriend, Aikman said: “The Mrs. likes it.”

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“You know they’re not married?” Buck corrected him at the time, to which Aikman replied, “I’m sure I’m in trouble for saying that.”

“I mean, it happens,” added Buck.

Aikman’s slip-up comes about 10 months after Tony Romo made headlines for a similar reason. During a Chiefs game in the 2023-24 season — which later saw Kansas City win the Super Bowl — Romo accidentally said during his broadcast, “As you see Kelce’s wife, Taylor Swift, in the audience … I’m sorry, girlfriend.”

Currently on a break from her global Eras Tour, Swift has attended several Chiefs games so far this season to cheer Kelce on. At her most recent outing to Arrowhead Stadium, the 14-time Grammy winner sported a plaid dress, platform boots and eye-catching glitter freckles on her cheeks.

After the game ended with a Chiefs victory 26-13, the tight end joined Swift in her box suite and leaned in for a PDA-filled moment, as captured on camera by a fan. The team remains undefeated with a 5-0 record, and will next face off against their 2024 Super Bowl opponents, the San Francisco 49ers, on Oct. 20.

What is it with these former Cowboys quarterbacks? Last year it was Tony Romo erroneously referring to Taylor Swift as Travis Kelce‘s “wife” while calling Kansas City Chiefs games — she is not married to the tight end she’s been dating for a year. Then, on Monday night (Oct. 7) another former Cowboys QB, Troy Aikman, referred to Swift as “the Mrs.” when the camera cut to the 34-year-old star after a second-quarter play by Kelce.
“The Mrs. likes it,” Aikman said as the camera flashed on Swift’s celebration in an Arrowhead Stadium VIP suite, where she was joined by her dad, Scott Swift (as well as Travi’s dad, Ed Kelce). His broadcast mate, Joe Buck, quickly corrected the error, saying, “You know they’re not married?”

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“Oh, I know,” Aikman replied. “I’m sure I’m in trouble for saying that.”

After skipping two games, Swift was back in the suite on Monday night in a plaid dress paired with knee-high boots and glitter freckles. Whether is was celebrating his 35th birthday over the weekend, or having Swift back in the house, Kelce seemed energized during the 26-13 win over the New Orleans Saints, putting up his second best stats of a so-far lackluster season with nine catches for 70 yards to help the Chiefs go to 5-0.

Travis wasn’t the only one glad to have Taylor back on Monday. His older brother, retired NFL legend Jason Kelce, took a moment out of his commentary during the pre-game to acknowledge Swift’s fashionable arrival at Arrowhead. “Hey, look at that now… that looks good,” Jason Kelce said as the camera cut to the singer making her entrance.

Swift celebrated the Chiefs’ fifth straight win to start the season — they are one of two undefeated teams so far this season — by taking a picture in the VIP suite with Chariah Gordon, fiancée of Chiefs wide receiver Mecole Hardman Jr. According to People, Gordon asked Swift “How do you feel after this win?” while the pair were standing in front of a framed poster from Taylor’s Eras Tour.

Noticing her picture on the wall behind them, Swift joked, “Sorry for photobombing myself.” Swift is gearing up to go back on the road on Oct. 18 with the first of three gigs at Hard Rock Stadium in Miami.

Celine Dion has long been the exquisite image of pop opulence. The singer known for her peerless vocals and warehouse full of bespoke, bedazzled gowns is the definition of musical elegance. Which is why it makes perfect sense that she helped introduce Sunday Night Football’s classic NFL grudge match between the Dallas Cowboys and Pittsburgh Steelers for the teams’ first primetime showdown since 1982; and their first game against each other since Super Bowl XXX in 1996.

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To the strains of her 1996 Billboard Hot 100 No. 2 hit “It’s All Coming Back to Me Now,” Dion waxed poetic about her love for the game as the camera panned past a bouquet of roses atop a grand piano. “I think my favorite thing about this game is its power to connect who we are, to who we were,” she said. “To prove that our most powerful memories, our most enduring loves, can stay with us forever.”

Strolling into the recording studio in an uncharacteristically dressed-down look accented by Chuck Taylor high tops and a grey sweatshirt commemorating the 1996 Super Bowl, Dion smiled at the camera and said with a mischievous grin, “You know what I’m talking about, right? Sometimes, some nights, it all just comes back.”

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Cue throwback footage of past classic Steelers/Cowboys match-ups featuring such stars of yore as Cowboys QB Roger Staubach and Steelers legend Terry Bradshaw, while Dion waxed rhapsodic over “their love affair — well, maybe not love the way I usually sing about it, but still, you know, work with me here.” Dion then quoted a few lyrics from her power ballad — ‘When you touch me like this. When you hold me like that’ — over NFL Films footage of huge hits and testy exchanges,” adding comically, “It kind of fits, no?”

Flashing forward to more recent times, Dion added, “But really what beautiful passion it produced, what painful heartbreak it revealed so, so long ago. Like so many old flames it always feels right when they’re back together. Don’t you think? Like tonight evoking the kind of magic they once produced. the Cowboys and the Steelers, a timeless classic on Sunday night.”

Her arms resolutely crossed, Dion got viewers ready for the game by invoking the majesty of Sunday Night Football amid a slow-motion montage of the teams’ coaches getting celebratory Gatorade baths as the strains of her ballad rose to a crescendo. Oh, and she got totally doused with a double Gatorade shower at the end that left her pumping her fists in joy.

Dion has recently begun to come out of the shadows after a few years off the radar during her battle with Stiff-Person Syndrome — chronicled in this year’s I Am: Celine Dion documentary — which resulted in her cancelling all of her 2023 and 2024 tour dates. She eased back into the spotlight this summer when she performed at the opening ceremony for the 2024 Summer Olympics.

Watch Dion’s SNF kickoff video below.

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The Dallas Cowboys and Pittsburgh Steelers lead this week’s Sunday Night Football schedule. The game will air live on Sunday (Oct. 6) on NBC and stream on Peacock.

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Heading into the matchup against Pittsburgh, the Cowboys have a 2-2 record for the season compared to the Steelers’ 3-1 record.

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Keep reading for the best ways to livestream the game online.  

Cowboys vs. Steelers: Where to Watch

The Steelers will host the Cowboys at Acrisure Stadium in Pittsburgh on Oct. 6. Game coverage starts at 8:20 p.m./5:20 p.m. ET on NBC and Peacock.

The game will be available to stream on DirecTV Stream, Fubo, Sling TV and Hulu + Live TV.

To watch the game for free, subscribe to a streamer that offers a free trial such as DirecTV Stream, Fubo or Hulu + Live TV.

DirecTV Stream’s Entertainment + Sports package is on sale for $87 per month (reg. $102). The streaming plan lets you access to 90+ channels including NBC, CBS, Fox and ABC. For sports lovers, DirecTV offers a ton of cable channels including ESPN, ESPN 2, ESPN Deportes, FS1, FS2 and ACCN.

Peacock starts at $7.99 per month for the Premium plan, but if you want live access to NBC, subscribe to the Premium Plus for $13.99 per month.

Sunday’s football schedule is packed with games airing across NBC, CBS, Fox and NFL Network. The schedule includes the New York Jets vs. Minnesota Vikings, Carolina Panthers vs. Chicago Bears, Baltimore Ravens vs. Cincinnati Bengals, Buffalo Bills vs. Houston Texans, Indianapolis Colts vs. Jacksonville Jaguars, Miami Dolphins vs. New England Patriots, Cleveland Browns vs. Washington Commanders, Las Vegas Raiders vs. Denver Broncos, and New York Giants vs. Seattle Seahawks.

What other ways can you stream football games? Join NFL+ and stream every game during the season.

HipHopWired Featured Video

Source: Jamie Squire / Getty
Boy, I tell ya’ — Taylor Swift publicly endorsed Kamala Harris after the vice president dog-walked unhinged pet protector Donald Trump during the presidential debate Tuesday night, and the MAGA world had been in shambles ever since.

Trump tried to clap back at Swift’s endorsement during a Fox News call where he mentioned, “I actually like Mrs. Mahomes much better” than Swift, referring to NFL great Patrick Mahomes‘ wife, who is apparently a Trump supporter.

This prompted a reporter to ask Mahomes whether he too would like to offer a public endorsement of Trump, to which he essentially replied: “Nah — cancel that noise. You should go vote though.”

“I don’t want my place and my platform to be used to endorse a candidate or do whatever, either way,” Mahomes said during the Wednesday press conference. “I think my place is to inform people to get registered to vote. It’s to inform people to do their own research and then make the best decision for them and their family.”
“You’ve seen my history,” he continued. “I’ve come up with people from every aspect of life, from every background, and the best thing about football locker rooms and kind of how I’ve grown up in baseball locker rooms is people can come together and achieve something and achieve a common goal. We talked about it a while back. If we can do that as a nation, we can get the best out of each other, so that’s something I do every single day.”
So, basically, Mahomes decided to Kumbaya his way out of explicitly declaring his support for Trump or Harris. After all, we saw what happened when WNBA phenom Caitlin Clark “liked” Swift’s post endorsing Harris and MAGA minions across the white-suprema-net told her to shut up and dribble.

In fact, Clark responded to the backlash pretty much the same way Mahomes responded to the inquiry about who he endorses: by declining to explicitly endorse either candidate and, instead, telling people to go out and vote.

“I think for myself, I have my amazing platform, so I think the biggest thing will be just encourage people to register to vote,” she said. “It’s the second time I can vote in a election; at 22, I could vote when I was 18. I can do that, that’s the biggest thing I can do with the platform that I have. And that’s the same thing Taylor did. And I think continue to educate yourself with the candidates that we have, the policies that they’re supporting. I think that’s the biggest thing you can do, and that’s what I would recommend to every single person that has that opportunity in our country.”
Yeah, the athletes are out here either dodging MAGA bullets and anti-MAGA bullets alike.
Must be exhausting. Couldn’t be me.
Man, F**k Trump. Harris 2024!

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Are you a Kansas City Chiefs fan, or a Swiftie in your sports era? Level up your game-day look with this […]

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Fox Sports and its sister channel FS1 have become a hub for some of the biggest sports, including NFL games, NASCAR, college basketball and soccer. The easiest way for you to watch live games on Fox Sports is through its cable channel, but that doesn’t mean there aren’t more affordable streaming options for those who have recently cut the cord.

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Opting for streaming packages may eliminate expensive cable bills, but it does come with some challenges like trying to livestream major games. Live TV streamers can eliminate the issue by giving access to Fox Sports, FS1 and additional live sports channels including ESPN, ABC, NBC, CBS and TNT.

Fox Sports airs Sunday football games starting at 1 p.m. ET/10 a.m. PT, and thanks to cheaper streaming alternatives, you don’t need to invest in cable to watch NFL games online for free.

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Keep reading to learn more.

How to Watch Fox Sports & FS1 Online Without Cable for Free

Fox Sports and FS1 don’t have a designated streaming platform to livestream matches, but there are a few live TV streamers that’ll let you catch Sunday football games and more for little to no cost.

Below, ShopBillboard put together a few live TV streaming options with free trials and promos that’ll let you watch Fox Sports and FS1 without cable.

DirecTV Stream

You can score a five-day free trial through DirecTV Stream when you sign up for one of its four packages. Subscribing will let you watch Fox Sports and FS1 online through DirecTV Stream. Every streaming package includes Fox Sports and FS1 in addition to FS2, Fox Deportes and dozens of other channels. Bonus offer: you can save $30 off the first two months when you combine a streaming package with a “Sports Pack.” Right now, the Entertainment + Sports Pack is $80 (reg. $95) for the first two months.

Other perks you’ll be able to enjoy include unlimited DVR storage, local channels and the ability to stream on as many smart devices as you want.

Sling TV

Sling TV is another affordable option that’ll let you watch Fox Sports in 4K and FS1 online without cable. For a limited time, the streamer is offering 50% off the first month when you sign up for one of its three packages, which can cut the cost down to as low as $20 (reg. $40). You can choose from the Orange, Blue or Orange + Blue packages depending on what your streaming needs are. Fox Sports and FS1 are only offered in the Blue plan, but you can combine it with the Orange package to get all 68 channels, DVR storage and the ability to stream on up to three devices for just $30 (reg. $60).

Fubo TV

Fubo TV will give new users a seven day free trial and $30 off the first month (after the free trial is over) when you sign up for one of its streaming packages. Each plan comes with Fox Sports in 4K definition, FS1 as well as FS2, Fox Soccer Plus and Fox Deportes, which you can watch for as low as $50 (reg. $80) through the limited time promo. You’ll be able to watch at least 100 channels with 1,000 hours of DVR and the option to stream on 10 devices at once. For 4K definition, you can upgrade to the Premium Plan, which also includes free Paramount+ with Showtime.

When the free trial and promo is complete, you’ll be charged the regular price based on the package you choose at checkout: $80 for the Pro Plan (the cheapest option), $90 for the Elite Plan and $100 for the Premium Plan.

Hulu + Live TV

Get the most content options including the option to watch Fox Sports and FS1 with Hulu + Live TV. Not only will you get more than 95 live TV channels, but access to the entire Hulu library including exclusive content, originals and programming from FX and ABC. Extra savings opportunity: Hulu + Live TV is offering a rare three day free trial when you sign up, which means you can watch Fox Sports and FS1 for no cost. Once the free trial is over, you’ll be charged the regular subscription price of $77 a month.

As an added bonus, Hulu + Live TV is automatically bundled with Disney+ and ESPN+ to give you even more exclusive content including NFL games and live sports that you can only watch on ESPN.

2024 NFL Schedule

Below you can find upcoming games airing on Fox Sports and FS1 or check here for the full game schedule.

Sunday (Sept. 15):

New Orleans Saints vs. Dallas Cowboys at 1 p.m. ET/10 a.m. PT on Fox

Tampa Bay Buccaneers vs. Detroit Lions at 1 p.m. ET/10 a.m. PT on Fox

Indianapolis Colts vs. Green Bay Packers at 1 p.m. ET/10 a.m. PT on Fox

Seattle Seahawks vs. New England Patriots at 1 p.m. ET/10 a.m. PT on Fox

New York Giants vs. Washington Commanders at 1 p.m. ET/10 a.m. PT on Fox

Los Angeles Rams vs. Arizona Cardinals at 4:05 p.m. ET/1:05 p.m. PT on Fox

Sunday (Sept. 22):

Giants vs. Cleveland Browns at 1 p.m. ET/10 a.m. PT on Fox

Packers vs. Tennessee Titans at 1 p.m. ET/10 a.m. PT on Fox

Philadelphia Eagles vs. Saints at 1 p.m. ET/10 a.m. PT on Fox

Denver Broncos vs. Buccaneers at 1 p.m. ET/10 a.m. PT on Fox

Baltimore Ravens vs. Cowboys at 4:25 p.m. ET/1:25 p.m. PT on Fox

San Fransisco 49ers vs. Rams at 4:25 p.m. ET/1:25 p.m. PT on Fox

Lions vs. Cardinals at 4:25 p.m. ET/1:25 p.m. PT on Fox

Sunday (Sept. 20):

Saints vs. Atlanta Falcons at 1 p.m. ET/10 a.m. PT on Fox

Rams vs. Chicago Bears at 1 p.m. ET/10 a.m. PT on Fox

Eagles vs. Buccaneers at 1 p.m. ET/10 a.m. PT on Fox

Cincinnati Bengals vs. Carolina Panthers at 1 p.m. ET/10 a.m. PT on Fox

Commanders vs. Cardinals at 4:05 p.m. ET/1:05 p.m. PT on Fox

Patriots vs. 49ers at 4:05 p.m. ET/1:05 p.m. PT on Fox

HipHopWired Featured Video

Source: Kevin Sabitus / Getty
In an exclusive interview, HipHopWired spoke with Kansas City Chiefs receiver Hollywood Brown about his partnership with the hit NFL Rivals game.
On Thursday (September 5), the National Football League kicked off its 2024-2025 season with a highly anticipated rematch between the Baltimore Ravens and the defending Super Bowl LVIII Champions, the Kansas City Chiefs. The day will also see the release of the second season of the officially licensed mobile video game from Mythical Games, NFL Rivals. The new season is dubbed Year 2 and promises new gameplay features to fans which include exclusive pack drops and an expanded marketplace which fans can check out on the game’s website.

Another new element to NFL Rivals: Year 2 is the partnership between the game and the Chiefs, organized by OneTeam Partners with the hopes of growing the audience from its impressive inaugural season performance of 5 million downloads and 115 million games played. “With the upcoming release of our multiplayer mode, and the expansion of our Synergy System, fans have new and fun ways to play,” said Billy Schautz, the executive producer of NFL Rivals in a press release, “and with the introduction of the ‘Road to the Playoffs’ and its season-long ‘reward road’, during the 2024 NFL season, we’re raising the bar and setting a new standard for sports gaming as a whole.”

One of the Chiefs’ stars, wide receiver Marquise “Hollywood” Brown has been a key figure in NFL Rivals’ first season. HipHopWired got the chance to talk with him about his experience playing the game and his expectations for the upcoming season.
HipHopWired: So how’s the feedback been on your involvement with the game so far for you?
Marquise “Hollywood” Brown: the feedback has been wonderful, man. I’ve been enjoying the game myself, making me feel like a GM, building my squad up, and everything like that. And then it’s a mobile game. So I’ve been on the go playing it, its a fast-paced action game, and it’s been fun.
HHW: What’s the one appealing factor of it for you outside of being mobile? Is it tapping in when you can, you know, check on some stats or need to make quick additions?
Brown: I think building the team is what’s fascinating about it for me. It helps fans feel like they’re a GM, building a squad, getting their favorite players – and everyone has a phone, pretty much. So everyone that doesn’t have a game system, you get on here and you build your team up and go play.
HHW: I’m curious (laughs), how do you have your team set up? Who are your standouts?
Brown: I’ve obviously got the Chiefs, and my team is full of Chiefs players. I mean, I’ve got myself, I’ve got Xavier Worthy, Pat, Travis. I’m just gonna be naming Chiefs players all day because that’s my team. (laughs)

HHW: I figured, had to get it on the record. How do you feel that they’ve worked on this season, as opposed to, like, last year, with improvements?
Brown: I didn’t play a lot of season one, but it’s fun. I feel like the gameplay is fun. It reminds me of NFL Blitz.
HHW: Oh yeah, that was my game! (laughs)
Brown: So I feel like you have a lot of fun with it, and then it’s, like, all offense. So that’s what I like about it as well.
HHW: What’s the energy like for you heading into this new season with the Chiefs?
Brown: I’m so excited for the season – week one got here so fast. Just excited, you know, to see the guys battle and take on this journey. It’s a long season, and every week it’s going to be a different challenge.
HHW: So you figure a lot of teams are pretty much going to come at you, but I have a sneaking suspicion that you all are prepared.
Brown: Yeah, definitely. The guys here, they’ve played a lot of big-time games, and they understand, what it takes. And you know, for me, it’s just fitting in and bringing my element to the team, and helping the team get that three-peat.
HHW: For anybody who’s looking to get into NFL Rivals, what tips would you give them?
Brown:  Get you a quarterback – preferably Patrick Mahomes. (laughs) Get you a couple of fast guys, preferably Marquis Brown and Xavier Worthy, and get you a good tight end, preferably Travis Kelce, something like that. I’m just playing (laughs), but just be yourself with it. I mean, have fun and get the players you want, and have fun with it.

The Tennessee Titans don’t appear on the NFL’s Sunday Night Football schedule for the entire 2024 season, though Nashville will still be well represented on the NBC telecast.
Not only is Middle Tennessee resident Carrie Underwood the voice and onscreen talent for the theme song, but the music for that high-profile opening — which has its season debut on Sept. 8 — is produced by Nashville’s Chris DeStefano (Chase Rice, Chris Young) using Music City musicians at the Soultrain Sound Studios (formerly Scruggs Sound) in the Berry Hill neighborhood.

It makes sense that the piece gets cut in Nashville — “Underwood, obviously, is one of the biggest determining factors,” SNF creative director Tripp Dixon says — though the recording’s origination in Music City is not particularly well known.

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NBC has, in fact, produced the theme in Nashville for well over a decade. It was already being cut at Starstruck on Music Row when Dixon began working on the theme in 2012, the last year that Faith Hill sang the iconic piece.

And DeStefano has become a key contributor as “Waiting All Day for Sunday Night,” adapted from Joan Jett‘s “I Hate Myself for Loving You,” undergoes an annual evolution within a narrow stylistic window. Its role is to energize home viewers for the last football game of the weekend; thus, a panoply of options is unavailable for the production. It’s a safe bet, for example, that SNF will never open with a slow jam.

“We really want to push that energy without going too far over the top,” DeStefano says.

“But,” he adds, “sometimes we need to go over the top.”

DeStefano landed the job initially because of his success as a songwriter. He’s penned several Underwood hits, including “Good Girl,” “Something in the Water” and “Somethin’ Bad,” a Miranda Lambert duet that emerged as the SNF theme for two years, beginning in 2016, after it was rewritten as “Oh, Sunday Night.” DeStefano was tapped to co-produce with Mark Bright (Underwood, Rascal Flatts), who had already been on the job for several years.

For one year, in 2018, NBC used “Game On” for the open before returning to “Waiting All Day.” Along the way, DeStefano became the sole producer, in part because of his multitude of skills. Co-writers have, for years, marveled at his ability to play multiple instruments and swiftly maneuver plug-in technology to create demos on the fly during sessions. As a one-man shop, he’s able to assist the NBC team in finding a new musical framework each year, develop the demo on his own, then oversee the production when the network executives descend on Nashville for the recordings each summer. It’s a foundational role in the ultimate SNF product.

“A lot of this process does start with the music,” Dixon says. ” ‘Waiting All Day’ has kind of been the bedrock of this piece since the beginning, but I think each one of these successive new arrangements has, in turn, influenced what we do visually. It starts with that musical discussion.”

Those first discussions, DeStefano says, took place last December, when the playoffs were still in flux and Nashvillians were grousing about the Titans’ decline. By January, he was already creating a core demo for the 2024 theme, playing — or programming — all the instruments and recording vocals that would later provide a guide for Underwood, who jointly approves the final creative direction of the package with NBC Sports.

This year, his production experience came into play as he suggested restructuring the theme. It has traditionally started with two verses after a short intro, but DeStefano suggested leading with the chorus, allowing some new dynamic changes. That move alters the peak energy points in the 90-second production, changing the placement of some of the strongest action onscreen.

In the end, artists who’ve played on numerous country hits — such as drummers Nir Z and Miles McPherson, guitarist Rob McNelley and bassist Tim Marks — have been tapped to turn DeStefano’s demos into the master SNF recording. DeStefano still plays a part or two, particularly any tweaks that are necessary in postproduction.

The actual recording session requires plenty of preparation. Underwood invariably gets the basic vocal performance — the “generic,” as the team calls it internally — in a short number of takes. But the generic is only a fail-safe. Sections of the theme are rewritten to reflect the teams or players who will take the field each week, and NBC preps a volume of potential options to cover every scenario. They might, for example, throw in a reference to quarterback Dak Prescott for a Dallas Cowboys game, but they also record one or more backup options in case he’s injured when game day arrives.

Complicating the process, the NFL uses flex scheduling beginning in October, meaning the Sunday-night game could change in 14 of the season’s 18 weeks. They compile options to cover every scenario, and Underwood sings through them all in one massive session.

“I actually couldn’t even tell you how many iterations of the matchups there are,” DeStefano says. “There’s a lot. It’s like three typed pages, so there’s quite a bit, but it goes so fast, just because we get into the zone. Carrie’s in the zone, and everybody’s locked in. We just crush it.”

As a result, they avoid any need for a midseason overdub — even if the game gets changed during a flex week and features two teams whose biggest stars are out for the season.

In every one of those versions, it’s the Nashville music team’s job to get the viewers excited.

“It’s got to still make people turn their heads,” DeStefano says. “If they’re at a bar and it’s loud, there’s still got to be that element of ‘Oh, wait. What’s happening? I got to watch this.’”

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