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After Sleepy Hallow‘s “2055” went triple platinum four years ago, Sony Music’s gaming-and-music team noticed something about the Jamaican-American rapper’s fans: They were gamers. And not just gamers, but Fortnite players.
According to the label’s internal research, Sleepy Hallow fans are 2.5 times more likely to play Fortnite than the national average and twice as likely to play games overall. “It stuck out,” says Alex Ciccimarro, vp of marketing for Sony-owned RCA Records. “Since then, every campaign we’ve worked on with Sleepy, we’ve tried to incorporate gamers.”
The latest project on this front is “The Hallow Heist,” an April 18 virtual-concert event on Fortnite in which a world designed by Sleepy Hallow with his team, employing Epic Games’ user tools known as Unreal Engine for Fortnite, led players to a new music video for “Girls Like Girls.” Hallow, 25, is a longtime Fortnite player who “came in with a bunch of ideas,” Ciccimarro says. The rapper built “The Hallow Heist” with help from his Winner’s Circle Entertainment managers, plus RCA and Sony Immersive Music Studios.
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Since the pandemic, a hit Fortnite experience can help an artist build a massive audience. Travis Scott‘s performance drew more than 12 million players in 2020, and 14.3 million experienced last December’s Remix: The Finale event starring Snoop Dogg, Juice WRLD, Eminem and Ice Spice. The user bases of Fortnite, Roblox and other gaming platforms are so potent for artists that one content producer told Billboard last year: “Just the way every artist has an Instagram account and a TikTok, eventually everyone’s going to have a Roblox presence.” Sony’s team has been especially aggressive in this space, including by arranging a virtual concert last October for British singer-songwriter Myles Smith.
“That intersection of gaming and music is a young-consumer-led trend — which obviously is super-important for us, because they’re so influential in breaking new artists,” says Dennis Kooker, Sony Music’s president of global digital business. “We’ve had a lot of young artists that have grown up playing games and know the space really well and have great creative ideas.”
Brad Spahr, senior vp/general manager of Sony Immersive Music Studios, says the Hallow world-creation team focused on a singular question: “What would Sleepy’s brain look like?” Very purple, as it turns out. In “The Hallow Heist,” the rapper’s avatar wears a puffy purple coat as evil robots armed with lasers put him to sleep, while the rest of the game involves players floating, jumping, zip-lining and racing cars through a futuristic purple cityscape. When they finally succeed, Hallow declares, “What a trip. I’ve got this song stuck in my head. Yep, studio time.” The game ends with a trip to a recording studio, where Hallow debuted his new single “Girls Like Girls.” A music video for the track subsequently came out on April 24 and landed 108,000 YouTube views in the first five days of its release. The track has streamed 1.2 million times overall, according to Luminate.
“He was involved the whole way,” says Spahr, whose Culver City, Calif.-based Sony Music team initially emphasized virtual reality when it started nearly 10 years ago, but now emphasizes Fortnite and Roblox in addition to other projects. “He gave us a lot of reference material — things we could work with to build the framework of a creative concept.”
As with all of the Sony team’s projects, Hallow’s Fortnite activation entailed a complex technology design but a simple idea: Reach gamers where they are. “It’s an ‘If you build it, they will come’ situation,” RCA’s Ciccimarro says. “The community wants to be there, and we just gave them something to do.”
Selena Gomez could barely calm down when she kissed fiancé Benny Blanco for the first time, with the singer-actress recently recalling how the moment got her so worked up, her skin broke out in a reaction that left her “a little embarrassed.”
While appearing on an episode of Table Manners With Jessie and Lennie Ware posted Wednesday (April 30), Gomez and the producer both gushed about the day they first locked lips early on in their relationship, which started in mid-2023. According to Blanco, the two were playing the get-to-know-you game We’re Not Really Strangers on their second date when one of the prompts directed them to take a selfie.
“She got right on my chest and took a selfie, and then right after, I just looked at her and I said, ‘I gotta kiss this girl,’” Blanco said, with Gomez adding, “It was a very good kiss.”
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It was so good, in fact, that the Only Murders in the Building star’s face immediately started to betray her. “Her heart started beating quickly, she started getting a rash on her face, and she was so nervous,” the “Eastside” musician recalled, joking that the rash was actually because “I was so disgusting and repulsive.”
In reality, Gomez says her skin became inflamed simply because she “hadn’t liked anyone in a very long time.”
“When you feel something behind the kiss, it’s completely different,” she explained. “I had been alone for about five years with the exception of a few s–tty dates here and there, but never felt that way … I was a little embarrassed, but he was like, ‘Are you OK?’ And I was like, ‘No, no, I’m fine.’ I didn’t want to be like, ‘I like you, I really like you.’”
The couple has been together ever since, with Blanco asking his fiancée to marry him in December. Shortly after their engagement, the couple dropped a joint album titled I Said I Love You First, which debuted at No. 2 on the Billboard 200.
Listen to Gomez and Blanco recall their first kiss below.
Twenty-five years ago, Thalia welcomed the new millennium with Arrasando, an album that would redefine her career and take her to new heights in the music industry, despite already being a star.
With an eclectic tracklist of 12 songs that fused pop with elements of dance, R&B, and Latin rhythms, Arrasando spent two weeks at No. 1 on Billboard’s Latin Pop Albums chart and reached No. 4 on Top Latin Albums. It also topped the charts with “Entre el Mar y una Estrella,” its most successful single, which hit No. 1 on Hot Latin Songs, Latin Airplay and Latin Pop Airplay, while tracks like “Arrasando,” “Regresa a Mí,” and “Rosalinda” also made appearances on the charts.
Released on April 25, 2000, by EMI Latin, the album was produced by Emilio Estefan, Roberto Blades, Kike Santander, and Thalia herself, who also co-wrote eight of the songs.
“The songs on this album are a turning point in my career as a performer, producer, and especially as a songwriter,” Thalia tells Billboard about her sixth studio album. “It’s one of my greatest sources of pride, and knowing that it’s still ‘Arrasandooo’ (triumphing) after 25 years confirms that when things are made with passion and with a team that understands your vision, they resonate in people’s hearts forever.
“This album represents an unforgettable and powerful moment in the music industry at the start of the new century,” the Mexican superstar adds. “It explores those early musical fusions in the industry in 2000 that back then weren’t as common as they are today.”
With more than 2 million copies sold, Arrasando received a wave of accolades, including the Latin Grammy for best engineered album (by engineer Juan Carlos “Charly” Ríos), the Star Award for Thalia at the Billboard Latin Music Awards, and the Premio Lo Nuestro Artist of the People Award, among others.
A quarter of a century later, the Billboard Latin staff dives back into its songs, counting them down below and ultimately getting to our very favorite.
Thalia
Courtesy Photo
“Pata Pata”
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Beyoncé and her Cowboy Carter tour is underway, and the hottest ticket in every town will surely be packed with passionate members of the Beyhive. However, it looks like that passion was a little out of control after fans attending the opening Beyoncé show in California began fighting in the VIP section after it ended.
TMZ reports that Beyoncé’s opening night at SoFi Stadium this week to kick off the Cowboy Carter tour was a crowd-pleasing moment to remember, with the Houston superstar running through the hits and being joined by her eldest daughter, Blue Ivy Carter, and her youngest daughter.
As fans made their way out of SoFi, video footage revealed that a fight broke out after a woman knocked the cowboy hat off another woman, then shoved another woman as the woman went to retrieve her hat, who then fell to the ground before another person got between them. It wasn’t reported if law enforcement was involved, but the moment certainly garnered several shocked bystanders.
Beyoncé has four more shows to deliver at SoFi. Hopefully, less fighting afterward.
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Photo: James Devaney / Getty
Lil Durk remains behind bars in California, counting down the days until his trial is set to begin in October for his murder-for-hire case.
Durk’s family posted a clip to Instagram on Tuesday (April 29) giving fans an update on the Chicago rapper’s legal situation, and they claimed that the prosecution is building a case that uses his own lyrics against him.
“The recent developments in Durk’s legal case have brought a harsh truth to light: the government presented false evidence to a grand jury to indict him,” a statement from Durk’s team in the video reads. “This isn’t justice. That’s a violation of the very system that’s supposed to protect all of us.”
The clip goes on to explain that Durk has always been a vivid storyteller with his music, and his creative art shouldn’t be held against him in a court of law.
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“Durk has always used music to tell stories, to express pain to heal — and yet those same lyrics are now being used against him. We refuse to stay silent as Black artists continue to be criminalized for their creativity. Rap is art,” the video continued before calling for public support. “As a family, we are asking the public, the fans and the culture to stand with us. Stand for truth. Stand for fairness. Stand for The Voice.”
Lil Durk’s legal team continues to fight for his freedom. Earlier in April, Durk’s attorneys called for the case’s dismissal and claimed that “false evidence” was given to a grand jury.
Prosecutors are attempting to tie lyrics from Durk and Babyface Ray’s “Wonderful Wayne & Jackie Boy” to the murder of Lul Pab. While the track was released in December 2022, which would be a few months after Pab’s death, but Durk’s team says those lyrics were penned long before the shooting in January 2022.
“Told me they got an addy (go, go)/ Got location (go, go)/ Green light (go, go, go, go, go)/ Look on the news and see your son/ You screaming ‘No, no,” he raps on the track in question.
“The government told the grand jury that Mr. Banks, through specific lyrics in his music, celebrated and profited from a revenge murder that he had ordered,” Durk’s attorney, Drew Findling, said in the filing. “That claim is demonstrably false. Unless the government is prosecuting Banks on a theory of extra-sensory prescience, the lyrics could not have soundly informed the grand jury’s finding of probable cause.”
Lil Durk was arrested in Florida in October on a murder-for-hire charge hours after a few of his Only the Family associates were also indicted.
Prosecutors believe Durk plotted to have Quando Rondo killed as retaliation for the death of his friend King Von, who was murdered by Rondo’s associates in Atlanta in 2020, but the 2022 Los Angeles shooting ended up leaving Rondo’s cousin Lul Pab dead.
With Durk behind bars awaiting trial, the rapper’s team pieced together his Deep Thoughts album, which arrived in March and debuted at No. 3 on the Billboard 200 with 64,000 album-equivalent units earned.
See his family’s statement below:
HipHopWired Featured Video
Source: Tim Mosenfelder / Getty
On Travis Scott’s birthday, we reflect on the early moments of his career and the unlikely co-sign that helped him rise from producer to global superstar.
While many initially praised Travis for his production skills, few believed in him as a rapper. His debut mixtape “Owl Pharaoh” received mixed reviews, critics loved the beats but questioned his ability on the mic. Despite the doubt, Travis never wavered in his belief. La Flame had a vision for himself that stretched far beyond beats and hooks.
One person who did see the bigger picture was Atlanta rap legend T.I. In a conversation with Hip-Hop Wired, T.I. spoke about what made him invest in Travis not just as a producer, but as an artist. “Ever since I met bruh (Travis), he always had such an idea on how he wanted to present his art. From fashion to live performances. He had such an interactive relationship with his fan base that people would travel to come see him perform. That always made me look at him and realize that he was special.”
At the time, Travis was signed to Kanye West’s GOOD Music as a producer. T.I. stepped in and brought him on board Hustle Gang as a rapper, solidifying a unique dual deal that reflected Travis’s versatility and ambition. T.I.’s early belief in Travis as a complete artist helped open doors that eventually led to one of the most impactful and genre-bending careers in modern Hip-Hop.
Happy birthday, Travis Scott, proof that betting on yourself pays off.
Post Malone and Jelly Roll kicked off their BIG ASS Stadium tour on Tuesday night (April 29) with a three-and-a-half hour extravaganza at Rice-Eccles Stadium in Salt Lake City, UT that featured both men playing their hits and fan favorites as well as Jelly jumping up on stage for a duet with Posty. Coming off […]
Lorde has released three albums, but it’s been so long since she dropped one that her fourth full-length effort, Virgin — which the star announced at long last Wednesday (April 30) — might just make you feel like she’s doing it for the very first time.
The New Zealand native shared the news via a posting on her website, revealing the LP’s blue-toned cover art and sharing that it will arrive June 27. “100% WRITTEN IN BLOOD,” she wrote, revealing that the project’s collaborators include Jim-E Stack, Fabiana Palladino, Andrew Aged, Buddy Ross, Dan Nigro and Dev Hynes of Blood Orange.
The album’s artwork marks Lorde’s first since 2013’s debut project, Pure Heroine, to not feature the “Royals” singer on the cover. Instead, the photo shows what appears to be an X-ray of a crotch area with a zipper showing up on the scan in the front; between the bones that make up the pelvis, an IUD is visible.
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In a release, Lorde further teased the direction of the record. “THE COLOUR OF THE ALBUM IS CLEAR,” she wrote in an all-caps statement. “LIKE BATHWATER, WINDOWS, ICE, SPIT. FULL TRANSPARENCY. THE LANGUAGE IS PLAIN AND UNSENTIMENTAL. THE SOUNDS ARE THE SAME WHEREVER POSSIBLE. I WAS TRYING TO SEE MYSELF, ALL THE WAY THROUGH. I WAS TRYING TO MAKE A DOCUMENT THAT REFLECTED MY FEMININITY: RAW, PRIMAL, INNOCENT, ELEGANT, OPENHEARTED, SPIRITUAL, MASC.”
“I’M PROUD AND SCARED OF THIS ALBUM,” she added. “THERE’S NOWHERE TO HIDE. I BELIEVE THAT PUTTING THE DEEPEST PARTS OF OURSELVES TO MUSIC IS WHAT SETS US FREE.”
The announcement comes just more than a week after Lorde dropped Virgin‘s lead single, “What Was That,” on April 24. The track arrived with an accompanying music video filmed in New York City, featuring footage of the singer meeting up with fans in Washington Square Park.
Lorde hasn’t released an album since 2021’s Solar Power, which reached No. 5 on the Billboard 200.
See Lorde’s announcement below.
Before she was one of the most recognizable voices in pop music, Chappell Roan was just one of countless aspiring singers whose hopes were dashed by the audition process for competition shows such as The Voice and America’s Got Talent.
In her W Magazine cover story published Wednesday (April 30), the pop star recalled her disappointing experiences trying out for both shows back when she was a teenager, with Roan not even making it past the first round for either. “When I auditioned for The Voice, I was 15 and I sang ‘Stay’ by Rihanna,” she began. “The producer or whoever the f–k was watching did not even look up from his phone. He was like, OK, next.’”
“I went up there and sang a cappella, the scariest thing ever,” she added. “He never really looked at me.”
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At that point, Roan had already auditioned for America’s Got Talent two years prior. “I was 13, and we flew to Austin, Texas, and waited in line with thousands of people at 4 a.m.,” Roan recalled of that experience. “I sang ‘True Colors’ by Cyndi Lauper. Did not make it either.”
The Missouri native wouldn’t get her big break until more than a decade later, and not before she’d endure even more setbacks (such as being dropped from her label, Atlantic Records, in 2020). In 2024, Roan’s career exploded with a hot streak of festival sets and the success of single “Good Luck, Babe!” on the Billboard Hot 100 — it peaked at No. 4 in September — with the star going on to win best new artist at the 2025 Grammys in February.
During her acceptance speech at the ceremony, Roan used her time on stage to challenge the music industry to take better care of developing artists, reading out of a well-loved notebook, “Labels, we got you — but do you got us?” To W, the “Casual” singer confirmed that the book was her actual diary, revealing that she’s been journaling since she was in middle school.
Roan also opened up about her first kiss in the interview — she was 15 and in her parents’ driveway, though she now says that “kissing girls is funner” — as well as her biggest pet peeve. “When people name-drop,” said the vocalist, who recently confirmed that she has a serious girlfriend. “I immediately don’t trust them.”
“I’m not the girl to care about that stuff,” she added. “It is an immediate turnoff in a romantic or a friendship way. I’m like, ‘If you name-drop, I’m probably not going to be your friend.’”
See Roan on the cover of W below.
The U.S. House of Representatives easily passed the bipartisan TICKET Act in a 409-15 vote on Tuesday (April 29), sending Congress’ first-ever regulatory framework for the event ticketing business on to the Senate.
Sponsored by Reps. Gus Bilirakis (R-Fla.) and Jan Schakowsky (D-lll.), the legislation is meant to improve transparency and disclosure of ticket pricing and fees, ban deceptive marketing practices and improve consumer protections by requiring refunds for cancelled or postponed events.
While the legislation introduces long-sought legal protections for artists and fans, some advocacy groups argue that the bill doesn’t go far enough to curb ticket scalping and warn that its language could inadvertently legalize controversial sales practices, including speculative ticket sales.
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“The Ticket Act that just passed the House does not do nearly enough to protect fans and consumers against bad actors,” reads a statement from National Independent Trade Organization executive director Nathan Marro shortly after the bill passed.
At issue is a clause in the bill that Marro and other industry groups like the National Independent Venue Association say create a legal loophole for speculative ticket sales — a highly criticized practice where scalpers sell tickets they don’t actually own, only procuring the tickets after a consumer has agreed to buy them at a substantial markup. Under the language of the TICKET Act a “ticket exchange that does not have actual or constructive possession of an event ticket shall not sell, offer for sale, or advertise for sale such event ticket.” Marro worries that the provision is diluted by a loophole in the legislation which allows secondary sites like Vivid to offer “a service to an individual to obtain an event ticket on behalf of such individual.”
Marro argues that such a service — similar to Vivid’s Seat Saver program, where consumers pay to procure seats before they go on sale to the public, will worsen long-standing public complaints about fair access to tickets.
“Vivid Seats spec ticket ‘seat saver’ program is still 100% legal,” under the current language of the bill, Marro said. “NITO urges the Senate to strengthen this bill prior to passage and we will continue to advocate for stronger protections for our community.”
Stephen Parker, executive director for the National Independent Venues Association, also called out the spec ticket loophole, noting “the inclusion of a ‘concierge service’ carveout, as written in the TICKET Act, would undermine” the legislation. Specifically, Parker asserts that the carve out erodes the trust the public has in the artist — or show presenter — and their ability to fairly and transparently schedule ticket sales. When services like Seat Saver mislead fans into thinking they can buy tickets for high profile events ahead of schedule, Parker says trust in the safety and fairness of the ticket sales process is diminished.
“States across the country have proven that strong, loophole-free ticketing consumer protections work, and Congress should build on that momentum,” wrote Parker, noting that legislatures in Arizona, Maryland, Massachusetts, Minnesota and Nevada all banned speculative tickets sales without carve outs for concierge programs like seat saver.
Parker and Marro have identified other shortcomings with the TICKET Act, including stronger enforcement of the BOTS Act. Marro said his group of talent agents and managers would also like to see greater disclosure around all-in pricing so fans know how much was added to the face value of the ticket by the promoter, the ticketing company and the venue.
The TICKET Act now heads to the U.S. Senate for consideration.
