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How Bailey Zimmmerman Went From TikTok Breakout to Country Chart-Topper

When Bailey Zimmerman takes the stage to perform his brooding, multiweek Country Airplay chart-topper “Rock and a Hard Place,” the memories of a particularly bad breakup come flooding back to him.

“There was a girl I really loved. I wanted to give her the world and bought her a ring, and then she did some really messed-up stuff,” Zimmerman says. “Every time I see people cry during ‘Rock and a Hard Place’ when I’m singing it live, it takes me back to that moment. I remember being in my truck, screaming the lyrics to [Morgan Wallen’s] ‘Sand in My Boots’ because I was so sad and hurt. The line in ‘Rock’ about ‘We’ve been swinging and missing’ just resonated with me.”

When it comes to his career, Zimmerman (who is signed to Warner Music Nashville/Elektra Music Group) has been doing plenty of swinging — and making lots of contact. Now he’s not just screaming the lyrics to Wallen’s song: He’s opening the superstar’s stadium tour this summer. Less than four months after notching his first No. 1 on Billboard’s Country Airplay chart with “Fall in Love” in December, “Rock” reached the top spot, too. “Fall in Love” was still on its way to No. 1 when Zimmerman’s management team began seeding radio executives with the follow-up single.

“ ‘Rock’ checked all the boxes — great lyric, great melody, and it perfectly fits the direction Bailey is going,” says The CORE Entertainment co-founder/CEO Kevin “Chief” Zaruk, who co-manages Zimmerman with 10th Street Entertainment. “The feedback we received was that it would be an even bigger hit.”

The early stations that jumped on “Rock and a Hard Place” were prescient: The song (written by Heath Warren, Jacob Hackworth and Jet Harvey) achieved even more chart success than its predecessor, leading Country Airplay for six weeks. And in April, it became Zimmerman’s first top 10 on the all-genre Hot 100.

In less than three years, the 23-year-old native of Louisville, Ill., has gone from burgeoning TikTok star to bona fide hit-maker and, now, Billboard’s inaugural country Rookie of the Year. After high school, he began working on a natural-gas pipeline in West Virginia and gained a modest TikTok following for his videos of custom-lifted trucks. Singing was simply a hobby for Zimmerman until December 2020, when he uploaded a video of himself performing “Never Comin’ Home,” a song he had written with high school friend Gavin Lucas. The track went viral, and Zimmerman gave his union notice the following day.

“It was funny, because they were like, ‘You mean we should just take you off the schedule for a bit?’ And I was like, ‘No, I quit. I’m done,’ ” Zimmerman recalls. He continued writing songs and moved to Nashville to record, adding producer Austin Shawn to the core group of collaborators helping him craft his raw, unflinching brand of rock-tinged country. Zimmerman recorded in a spare bedroom in Shawn’s house, cutting his vocals in a small closet. “It’s the same room [where] I met Bailey for the first time, where we talked about lifted trucks and dirt bikes for about three hours straight,” Shawn says.

Bailey Zimmerman photographed on May 18, 2023 at The Underdog in Nashville.

Bailey Zimmerman photographed on May 18, 2023 at The Underdog in Nashville.

Caitlin McNaney

Zimmerman signed his co-management deal in 2021 and announced his label deal the following year. Now he’s one of several artists who have recently ascended swiftly from social media virality to packing venues. (The Neal Agency books his shows.) He’s acutely aware that he sidestepped years of the grueling club shows that typically pave the way to country stardom — and that his learning curve is happening publicly. A few months ago, a clip of him singing off-key live went viral, leading him to post an endearing video in which he apologized for sounding “absolutely awful” before launching into a sturdy a cappella version of “Rock and a Hard Place” to prove he had simply experienced an off night.

“You can say, ‘You didn’t have to go through the 10 years in the bars to get where you are at.’ At the same time, [those artists] had plenty of time to deal with things like your mic not being on or your [in-ear monitors] going out — they could learn all that in clubs,” Zimmerman says. “I had to learn it in front of thousands of people.

“The first two years were rough,” he continues. “I got [vocal cord] nodules and had to not talk for almost three months. My voice was so weak, and I had to build it back slowly — I never went hoarse for a show, thank God, and I never needed surgery. But my voice is stronger now, and I’ve learned how to take care of it.”

Bailey Zimmerman photographed on May 18, 2023 at The Underdog in Nashville.

Bailey Zimmerman photographed on May 18, 2023 at The Underdog in Nashville.

Caitlin McNaney

Not that Zimmerman has had much time to ponder his whirlwind success. Following its May 12 release, his major-label full-length debut, Religiously. The Album, entered the Top Country Albums chart at No. 3 and the Billboard 200 at No. 7.

“We’ve been working so hard, and to see the songs touching people like they have is amazing,” Zimmerman says. “And to be Rookie of the Year for Billboard is such a big deal. I can’t wait to call my mom — she’s going to freak.”

This story will appear in the June 3, 2023, issue of Billboard.

Taylor Swift Announces Latin American Eras Tour Shows, Promises ‘Lots More’ International Dates

The Eras Tour is going global. After keeping fans waiting for months, Taylor Swift announced Friday (June 2) that she’s bringing her best-selling show to Latin America with summer and autumn stops in Mexico, Argentina and Brazil, featuring Sabrina Carpenter as her opener.

“Really thrilled to tell you this!!” the pop star wrote in a post to her social media accounts. “Mexico, Argentina and Brazil: We are bringing The Eras Tour to you this year!”

“@SabrinaAnnLynn will be joining us on all of the shows!” she continued, calling the 24-year-old “Nonsense” musician a “sweet angel princess.” “LOTS more international dates to come soon, promise!”

Swift concluded her post by directing fans to her touring website for more information on registering for ticket pre-sales and on-sales. And while the “Anti-Hero” singer’s relationship with Ticketmaster has been strained recently (she slammed the company in November for mishandling high-demand sales for the American Eras Tour dates), Swift’s Latin American tickets will be sold through the ticketing platform.

A total of eight Eras Tour dates are currently slated for Swift’s venture to Latin America. Starting Aug. 24, she’ll play three consecutive shows at Mexico City’s Foro Sol. The Grammy winner will then return in November for a pair of shows at Estadio River Plate in Buenos Aires, followed by shows at Estádio Nilton Santos in Rio de Janeiro and Allianz Parque in São Paulo.

Echoing Swift’s words, a note at the bottom of a digital flier for the leg reads, “Additional international dates will be announced soon.”

See all of Taylor Swift’s Latin America Eras Tour dates below:

65 Top LGBTQ Anthems of All Time

How does a song become a gay anthem? Like the LGBTQ+ community itself, our soundtrack is vast and diverse. We have recorded our history and contribution to the culture through music, and with this list we acknowledge and remember the forerunners that have made possible the positive changes we’ve seen over the decades. These songs are a testimony to our resilience and excellence.

While it’s impossible to define exactly what makes a song “gay,” this list definitely isn’t straight. You will see many overlaps between this list and some of the best house and disco tracks that were blasted in the ballrooms, as well as transformative hits by our beloved big-voiced divas. There are introspective slow jams by queer artists and allies that mirror our struggles with self-acceptance and social rejection. There are Billboard Hot 100-topping sensations and hidden gems that are forgotten or yet to be discovered; instant classics and songs that grew to be our community’s favorites. Besides the best-known songs that are essential to a list like this, we wish to highlight the queer musicians who deserve a spotlight, too.

To keep this countdown diverse, artists were only allowed one song on this list, and it is still growing and changing as our fight continues. As you browse the selections on this list, check out what actions you can take against the anti-LGBTQ+ bills in legislatures across the country. Regressive, fear-based tactics are being used to disenfranchise and silence the LGBTQ community, which makes living our truth as important as it’s ever been. And when you need that little extra boost of confidence, music’s got your back.

HYBE Aims to Raise $380 Million for U.S. Acquisitions: Report

HYBE is reportedly in talks with investors to raise around $380 million (500 billion won) to fund acquisitions outside of the South Korean entertainment market, according to a report by Bloomberg.

The agency and entertainment company is exploring taking on strategic and financial investments in exchange for equity, the outlet reported Thursday, citing sources who said the timeline and amount sought in the fundraise may yet change.

A spokesperson for HYBE did not immediately respond to a request for comment, and Billboard has not independently verified the report.

HYBE’s leadership said it began fundraising talks earlier this year as the company works to diversify its roster of talent beyond BTS, the world’s biggest boy band. BTS is currently on hiatus while its eldest member, Jin, completes South Korea’s mandatory military service.

In February, HYBE acquired Atlanta hip-hop label and management firm Quality Control for $300 million, adding to its 2021 acquisition of Scooter Braun’s Ithaca Holdings for around $400 million. HYBE executives have also signaled they are eyeing acquisition targets in the Latin music market.

HYBE has courted controversy in recent months with its failed takeover of rival Korean entertainment company SM Entertainment, eventually bowing out in late March with an announcement that it was selling its roughly 15% stake for nearly 564 billion won ($435 million) to Kakao.

Earlier this week, South Korea media reported that three HYBE employees could be prosecuted for insider trading for allegedly using non-public information about BTS’ planned hiatus before the news was given to investors. South Koreas’s public securities regulatory the Financial Supervisory Service (FSS) said the employees allegedly sold HYBE shares after learning that BTS would go on hiatus but before the group announced its plans to the public on June 14, 2022. The employees made an estimated 230 million KRW ($173,000) through the trades, according to reports.  

Gunna Pans Critics on Snitching Allegations in New Song ‘Bread & Butter’

Though Gunna has remained mum since his release from jail last December, on Friday (June 2), he finally addresses his skeptics in his new song, “Bread & Butter.”

The black-and-white visual gives the song an ominous tone as Gunna candidly speaks on his plea deal and the snitching allegations pinned against him. “Never gave no statement or agreed to take no stand on’ em /Whatever you n—as on, then trust me, I’mma stand on it/ Lawyers and that DA did some sneaky s–t, I fell for it/ On my P’s and Q’s because this time I be prepared for it,” he raps.

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Gunna continues to stand tall amid the drama and doesn’t relent under the pressure by further skewering his detractors, saying, “You bitch a– n—as got me the topic of the chat/ You switched on me when you know you in business with a rat/And the boy, that’s like your brother, ain’t nobody speak on that.”

“Bread and Butter” is Gunna’s first song post-jail after accepting a plea deal last year. Though his YSL counterpart Young Thug remains incarcerated over charges that include allegations of murder, carjacking, armed robbery, drug dealing and illegal firearm possession over the past decade, Gunna continues to insist he did not snitch on the “Hot” rapper.

“While I have agreed to always be truthful, I want to make it perfectly clear that I have NOT made any statements, have NOT been interviewed, have NOT cooperated, have NOT agreed to testify or be a witness for or against any party in the case and have absolutely NO intention of being involved in the trial process in any way,” the rapper wrote in a statement after his release last December.

Several rappers have been critical of Gunna’s release, including Lil Durk, who recently spoke to Akademiks about his thoughts on his “What Happened to Virgil” collaborator. “[You] should’ve went in there and kept your mouth closed,” he said. “If you a rat, I f–king hate you ’cause I love Thug.”

Watch the “Bread & Butter” video below.

Grimes Shows Off Massive New Leg Tattoo, Says She’s ‘One Step Closer’ to Getting Ink on Her Face

Grimes just got some new ink. On Instagram Stories, the musician showed off two fresh tattoos on her ear and leg, the latter of which covers the entirety of her calf and most of her thigh.

Tagging the tattoo artist and thanking them for their work, Grimes first gave followers a look at the blood red design on her leg. Sprawling upwards from her ankle, past her knee and to her mid thigh, the ink looks like a sheath of either delicate plants or a thin skeleton of bones. At the top of the design, the “Oblivion” singer got a red crescent moon stamped a few inches above her knee cap.

“thank u @grimes,” wrote tattoo artist Daniela, captioning more photos of Grimes’ leg on Instagram. “such a pleasure working with u on this piece.”

Grimes also shared a close-up photo of her ear, which now boasts a spiky black design. “Gna get get better pics but thank u @zhenja_tttr for doing my ear !!!” she wrote. “One step closer to face tattoooooo.”

Though the ink takes up most of her right ear, it’s actually not the most major modification to that particular body part that Grimes has expressed wanting to make. In August, the Canada native said on Twitter that she was considering getting surgery to reshape her cartilage into the shape of “elf” ears.

“Especially as a musician this surgery seems risky but I’ve wanted it my whole life,” she tweeted last year, to which her ex partner, billionaire Tesla founder Elon Musk, replied, “The downside of elf ear surgery probably outweighs the upside.”

Grimes, who shares two children with Musk, also revealed at the time that she had plans for a full-body tattoo; so perhaps her new leg ink is part of her vision. “I have a full body tattoo in the works!” she tweeted in August. “These next few years will be spent doing al my dream body mods.”

See pictures of her new ink on Grimes’ Story, before they disappear, here. And see the photos the tattoo artist shared below:

Coldplay Tout 5 Million Trees Planted So Far on Music of the Spheres Tour

Before hitting the road last March, Coldplay set some very ambitious environmental goals for their massive Music of the Spheres world tour. Their overarching aim was to reduce the carbon footprint from their 2016/2017 Head Full of Dreams stadium tour by more than 50%.

In a statement on Friday (June 2), the band said that the Spheres tour has so far produced 47% less CO2e emissions than their last outing and that they’ve planted five million trees to date, or roughly one for every one of the seven million tickets sold so far.

“When we first announced the Music Of The Spheres Tour, we hoped to make it as environmentally beneficial as possible and reduce our direct carbon emissions (from show production, freight, band and crew travel) by 50%,” read the statement, which said the data has been independently assessed and validated by professor John E. Fernandez of the MIT Environmental Solutions Initiative (ESI).

While the numbers are a “good start… and something that our incredible crew should be very proud of,” Coldplay said there is definitely still room for improvement. “Now that we’re into the second year of the tour, we’ve started to run the entire show (audio, lights, lasers etc) from an electric battery system that allows us to use 100% renewable energy as efficiently as possible,” it continued. “We have been using electric vehicles and alternative fuels wherever we can, as well as reducing waste and plastic usage to a minimum.”

They also thanked the crew that has allowed them to achieve their goals, as well as the fans who have helped power the stage batteries using the exercise bikes and kinetic dance floors, as well as those who’ve walked, used bicycles, ride shares or public transportation to get to the gigs, brought their own refillable water bottles and returned the LED wristbands after each concert.

“And just by coming you have had a tree planted, and helped a range of environmental organizations like The Ocean Cleanup and ClientEarth (a team of lawyers who defend the environment). Thank you all and hopefully this time next year we will have made big improvements.”

In an accompanying statement, MIT’s Fernandez added, “Based on a detailed review of the work of Coldplay’s sustainability team in assessing and advising the band and management on the CO2e impact of touring, we fully endorse this effort as critically important, scientifically rigorous and of the highest quality

Fernandez said MIT ESI endorses the work Coldplay has done as an “important and substantive step toward a new era of eventually achieving carbon neutral music events by major artists. The band deserves significant praise in commissioning the work and acting as the vanguard for the global music industry as it begins to take seriously the reality of living and making music in the Anthropocene.” 

Coldplay also shared a number of other environmental data points for the tour so far, including:

— The five million trees planted amount to 5,000 hectares of land restored across 17 countries and 21 planting projects.

— One solar-powered River Interceptor deployed in March 2021 in the Klang River in Malaysia with 158 tons of waste and 13 tons of ocean-bound plastic removed since the start of the tour.

— An 86% average return rate for the reusable, plant-based LED writstbands.

— 15kWh average power per show generation through in-show solar installations, kinetic dance floors and power bikes, which was enough to power the satellite stage performances each night and provide phone, laptop and tool-charging stations for the crew.

— 66% of all tour waste diverted from landfills.

— 3,770 meals and 73 kg of toiletries donated from tour catering to the unhoused.

— Financial support to environmental organizations including ClientEarth,The Ocean Cleanup, Climeworks, Sea Shepherd, Project Seagrass, Sustainable Food Trust, Cleaner Seas Group, Food Forest Project, Knowledge Pele, Conservation Collective and others

Friday Music Guide: New Music From The Weeknd, Madonna & Playboi Carti, Foo Fighters and More

Billboard’s Friday Music Guide serves as a handy guide to this Friday’s most essential releases — the key music that everyone will be talking about today, and that will be dominating playlists this weekend and beyond. 

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This week, The Weeknd stands alongside fellow Idols Madonna and Playboi Carti, Foo Fighters pay tribute to a fallen brother and Peso Pluma lays down a session with Bizarrap. Check out all of this week’s picks below:

Peso Pluma & Bizarrap, “BZRP Music Sessions, Vol. 55” 

Considering how their respective rises have been similarly meteoric, the pairing of Peso Pluma and Bizarrap, on the latest edition of the latter’s viral YouTube series, constitutes one of the biggest collaborations of 2023, in any genre — an unlikely proposition just a few months ago. Yet “BZRP Music Sessions, Vol. 55” makes the most of the ascendant Mexican artist’s increasingly ubiquitous croon and the Argentine producer’s knack for letting his collaborators shine, then swooping in with some nifty embellishments: listen to how the team-up takes off into the stratosphere when a trap beat and more production effects arrive in the song’s final minute.

The Weeknd with Playboi Carti & Madonna, “Popular” 

This week, one HBO Sunday-night franchise shuts down and another opens up, as the series finale of Succession is followed by the premiere of the controversy-courting music industry drama The Idol, co-starring The Weeknd. On “Popular,” the latest track from the series’ forthcoming soundtrack, The Weeknd, Madonna and Playboi Carti function like Kendall, Shiv and Roman pre-boardroom drama: what looks like an odd collection of artists on paper complement each other nicely, with The Weeknd and Madonna providing pop flourishes over plinking rhythms and Carti accentuating the song with some clipped bars to polish off what could be a kicky summer song.

Foo Fighters, But Here We Are 

A press release for Foo Fighters’ latest album describes But Here We Are as “hard-fought” — an understandable description, considering the shocking death of drummer Taylor Hawkins last year and the band’s decision to continue recording and touring in spite of his absence. Produced with Greg Kurstin and featuring some of Dave Grohl’s most nakedly heartfelt songwriting to date, But Here We Are finds power in grief: the 10-minute “The Teacher” towers above the rest of the album with choked-up ambition, but straightforward rockers like “The Glass,” where Growl howls “I had a vision of you, and just like that / I was left to live without it,” are just as effective.

Metro Boomin, Spider-Man: Across the Spider-Verse soundtrack 

The Spider-Man: Across the Spider-Verse soundtrack combines two successful brand names: the 2018 animated film Spider-Man: Into the Spider-Verse produced the No. 1 hit “Sunflower” by Swae Lee and Post Malone, while Metro Boomin, who helms the sequel soundtrack, has been scorching hot himself lately, thanks for last year’s Heroes & Villains albums and its top 10 smash “Creepin.” Like its predecessor, the Across the Spider-Verse set boasts a cavalcade of hip-hop superheroes — Lil Uzi Vert, Lil Wayne, Offset, A$AP Rocky — but contains a greater cohesion thanks to Metro’s watchful eye; in addition to unexpected turns by James Blake and Nas on standalone tracks, we also get a pair of Swae Lee Spider-Verse curtain calls, “Calling” and “Annihilate.”

Jelly Roll, Whitsitt Chapel 

Jason DeFord, better known as Jelly Roll, knows that he is an unlikely music star, to put it mildly: “It’s the f–king wildest story ever to me,” he says of his rise across multiple genre charts, after years of false starts and run-ins with the law, in the latest Billboard cover story. One listen to new album Whitsitt Chapel, however, will convince you that Jelly Roll’s stardom was preordained: nimble enough to hopscotch across sounds, clamp down on an anthem and transform his most intimate failings into universal inspiration, the singer-songwriter has translated his gifts onto a grand scale with the project, and is likely to provoke a sizable response.

Stray Kids, 5-Star 

Commercial expectations are naturally high for Stray Kids’ latest project — after all, their two mini-albums from 2022, ODDINARY and MAXIDENT, both topped the Billboard 200 chart, giving the K-pop collective a place in the history books. Anticipation around 5-Star has reached a fever pitch, but if Stray Kids feel any pressure, they certainly don’t exhibit an ounce on the ultra-confident 5-Star, which once again combines pop, rap, dance and electronica into a product that caters to the group members’ individual skill sets and features some of the group’s punchiest cuts, including the wild-eyed opening shot “Hall of Fame” and the whisper-hook-laden “Super Bowl.”

Ed Sheeran’s ‘Let’s Get It On’ Copyright Accusers Launch Appeal to Overturn His Trial Victory

A month after Ed Sheeran won a high-profile jury verdict that his “Thinking Out Loud” did not infringe Marvin Gaye‘s “Let’s Get It On,” his copyright accusers have formally launched their appeal.

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The heirs of Ed Townsend — who co-wrote the iconic song with Gaye – filed a so-called notice of appeal Thursday in Manhattan federal court, the first step toward asking a federal appeals court (the U.S. Court of Appeals for the Second Circuit) to overturn the outcome and revive their lawsuit against Sheeran.

The upcoming appellate battle will mark the next chapter in nearly seven years of litigation over “Thinking Out Loud” — a commercial and critical success that hit No. 2 on the Hot 100 before eventually winning the Grammy Award for song of the year.

In their suit, Kathryn Townsend Griffin and other Townsend heirs claimed that Sheeran had “knowingly and intentionally infringed” the earlier tune, stealing the “heart” from one of the most “instantly recognizable songs in R&B history.”

The two songs at issue in the case do sound similar, as even Sheeran has seemingly acknowledged: The star was captured on video at a 2014 concert toggling back and forth between them, drawing huge applause from the audience. But his lawyers say that’s simply because the two tracks share commonplace musical building blocks – elements that are free for all to use and cannot be “monopolized” under copyright law.

After years of delay, the case finally went to trial in April. Lawyers for the Townsends urged the jurors to “give credit where credit is due,” playing that concert video of Sheeran and calling it a “smoking gun.” But Sheeran’s lawyers, supported by testimony from the star himself that included a brief guitar performance, argued the star had done nothing wrong by using “the scaffolding on which all songwriting is built.”

On May 4, jurors sided with Sheeran, finding that he and his co-writer had independently created “Thinking Out Loud” without copying it from  “Let’s Get It On” and clearing him of millions in potential legal damages.

A verdict against the singer would have reverberated throughout the music industry, much like an infamous 2015 verdict against Robin Thicke and Pharrell Williams over their megahit “Blurred Lines,” which made musicians and companies more cautious about similar-sounding songs. Instead, his case represents the latest lawsuit in which such claims were rejected, following a 2020 ruling on Led Zeppelin’s “Stairway To Heaven” and a 2022 ruling on Katy Perry’s “Dark Horse.”

Thursday’s motion – procedural first step in any appeal in federal court – does not include detailed arguments; those will be filed later at the Second Circuit. But they will likely include challenges to what evidence the judge allowed to be used in the case and how he conducted the trial in April. Such appeals typically face an uphill climb, particularly when a case was decided by a jury rather than by a judge.

Briefs will be filed at the Second Circuit in the coming months. It could take the court well over a year to issue a final ruling.

How Ashley McBryde Became One Of Country’s Great Storytellers — Without Ever Compromising

Ashley McBryde is sitting in a hotel room in Oxford, Miss., cracking up, thinking about the people who tried to tell her what to do. People like the staff at her first publisher, who laid out their version of Music Row Songwriting 101 to her early on.

“It was like, ‘Here’s who’s cutting records — so there can’t be any cursing, and it can’t be about drinking or staying the night with anyone,’ ” McBryde recalls. “What am I going to write about, corn dogs? That was really challenging, and the songs were terrible.”

The singer-songwriter can laugh about it now. Three critically acclaimed albums, six Grammy nominations and one win later, the 39-year-old Arkansas native has carved out a sweet spot between niche Americana and stadium-scale country-pop, where songwriting matters more than anything else.

But crafting that niche took McBryde years of pounding the Nashville pavement — so by the time she got the aforementioned unsatisfying publishing deal, she had honed her ability to work a crowd through endless bar gigs. “The music wasn’t as unusual as the way that she spoke,” Warner Music Nashville co-president Cris Lacy recalls of a 3rd & Lindsley showcase where McBryde performed in 2016. “There was a really clever wit and a different type of storytelling just in her banter.”

WMN held back, “just wanting to watch for a while,” in Lacy’s words, but manager John Peets signed on immediately after that show. “I’ll do this right now. This is amazing and doesn’t sound like anything else,” Peets remembers thinking. He told McBryde: “You never have to write a song that you hate ever again.”

McBryde’s differences from most prospective Nashville hit-makers drew Peets to her. “She was kind of on the front end of that regrounding in traditional country sounds that we’ve been seeing,” says Peets. “She wasn’t a 19-year-old blonde girl, either.”

Ashley McBryde photographed on May 3, 2023 at Skyway Studios in Nashville.

Ashley McBryde photographed on May 3, 2023 at Skyway Studios in Nashville.

Diana King

With Peets’ help — putting her in rooms with veteran songwriters and encouraging her to write personal, honest songs — McBryde refined her writing to better match the sharp, between-songs banter that audiences had found so appealing. With her 2016 EP, Jalopies & Expensive Guitars, McBryde felt much closer to finding her voice. “Finally, I was like, ‘Oh, yeah. This tastes like the meal I would prepare,’ ” she says. It included “Bible and a .44,” a vivid, heartfelt homage to her father that helped her break through after fellow Peets client Eric Church invited her to sing it onstage at one of his shows; Lacy signed her to WMN soon after.

Since then, this year’s Country Power Players Groundbreaker has found success without much help from country radio. After more than a decade in the business and seven years on the country charts, McBryde has notched only one No. 1 song on Billboard’s Country Airplay list: her 2021 duet with Carly Pearce, “Never Wanted To Be That Girl.”

“It does piss me off when someone walks out of their mother’s womb into headlining arenas and releasing songs that go No. 1 instantly, 1,000%,” McBryde says. “Because if I put that person who skipped all the steps in a single bar I played in North Little Rock that’s full of bikers and truckers, they couldn’t catch anyone’s attention.”

Radio’s failure to reflect McBryde’s rise speaks to its entrenched problem of gender inequity. “It’s not because female artists haven’t been consistently making great music,” she says. “It’s just that it’s easier to play songs on the radio that sell trucks. I guess it’s sort of pendulum-like, and I think things are starting to swing back in a more equal direction.”

In her songs, McBryde is never explicitly political — yet she also doesn’t shy from topics like religion and inclusivity. “I was raised in a really, really rigid, strict Church of Christ home,” she says. “I was really successfully trained to fear, and we know that hate comes along with fear.” She’ll skip “Shut Up Sheila,” a potent rebuke of an imagined Bible-thumping relative off 2020’s Never Will, at some tour stops (it uses the word “goddamn”), but the refrain of “Gospel Night at the Strip Club” — “Hallelujah, Jesus loves the drunkards and the whores and the queers” — will never be censored. “It felt really good to say,” McBryde says of the track from 2022’s Lindeville, which, like Never Will, was nominated for best country album at the Grammys.

McBryde long wondered if she would ever get to the heart of Music Row, and now that she has, she still sometimes questions if she belongs. “You can’t change the direction the machine is going unless you’re inside it,” McBryde says. “You can’t change any of the rules unless you understand how it is played.”

Now she’s just trying not to push herself as hard as she felt she had to in those early days. She’s still working through the effects of a serious 2021 horseback riding accident and fought so hard to resume touring that at one point she was pushed up to the side stage in a wheelchair, then wheeled back to bed after her set. “On one hand, I’m a woman of country music, damn it, and this is what the f–k we’re made of,” she says. “On the other hand, something groundbreaking was learning to just stop and take care of myself.

“That’s something that’s different for me than it has ever been: I’m not in a hurry anymore,” McBryde concludes. “We’re good. It’s going to happen.”

This story will appear in the June 3, 2023, issue of Billboard.