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Billboard Latin Music Week 2025 is bringing the biggest Latin music stars to Miami for a weeklong conference, including Ozuna, Tokischa, Yailan, Aitana, Pablo Alborán, Yami Safdie, De La Ghetto, Silvestre Dangond and many more. The artists – who spoke at panels and/or performed at showcases – also posed for Billboard’s photo booth.
Puerto Rican hitmaker Ozuna spoke at the Afrobeats panel alongside Goyo, Kapo, Humby and Venesti who talked about fusing their signature sound with Afrobeat. “I didn’t know much about the rhythm, but I was interested in learning, I was into reggaetón, and this rhythm opened doors for me,” Ozuna said.
Meanwhile, Tokischa sat down with Ivy Queen for a one-on-one conversation about feminism, sexuality and music. Toki also spoke about her upcoming album. “I finished my album mid-year. I worked on a super intimate project, spending seven months in the studio all day,” she said. “[On the album] I’m talking about my story — beyond being Tokischa la perra, la bellaca, I’m raw and honest, in terms of all the traumas I’ve overcome, from my years as an addict. I had an unstable moment because I had to uncover all those traumas and record. In my career, I’ve had to start over from scratch twice.”
Artists including Daddy Yankee, Laura Pausini and Kali Uchis took centerstage for Superstar Q&As. Other returning panels included Making the Hit Live!, this year featuring Pablo Alborán and Julio Reyes Copello, and the Women’s Panel with artists Aitana, Silvana Estrada, Yailin, Ela Taubert and Yami Safdie.
Latin Music Week also coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and Peacock, where Bad Bunny will be honored as Top Latin Artist of the 21st Century.
See some of the best photo booth gems captured backstage throughout Latin Music Week.
Image Credit: Ysa Pérez
Tokischa photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Goyo photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Jay Dee photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Humby photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Ela Taubert photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Yami Safdie photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Kapo photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Aitana photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Pablo Alborán photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Riza photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Ozuna photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Silvana Estrada photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
De La Ghetto photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Silvestre Dangond photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Soledad photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Jowell photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Tokischa photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Venesti photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
From left: Pablo Alborán, Riza, and Julio Reyes Copello photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Yailin photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Carlos Arroyo photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Image Credit: Ysa Pérez
Julio Reyes Copello photographed on October 21, 2025 at The Fillmore Miami Beach in Miami Beach, FL.
Trending on Billboard Joe Budden added another chapter to his feud with Drake earlier this month, when he called the 6 God a “bi—” after a federal judge tossed his defamation lawsuit against Universal Music Group. Explore See latest videos, charts and news “The Drake news broke about the lawsuit,” Budden said during a recent […]
Trending on Billboard The Recording Academy’s immersive pop-up experience, Grammy House, will expand globally in 2026 with the launch of Grammy House Giza in Egypt. Previous Grammy House activations have occurred in Los Angeles and New York. Related Grammy House Giza will unite artists, producers, songwriters and industry leaders from around the world for several […]
Trending on Billboard U.S. Marshalls arrested a suspect in the shooting of Sauce Walka and the murder of rapper Sayso P. As reported by local Memphis outlet Action News 5, Marshalls arrested 23-year-old Kevin “KJ” Brown in Clarksville, Tennessee, on Wednesday (Oct. 22). He was charged with first-degree murder, two counts of employing a firearm […]
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First July, then August, now September: The Summer I Turned Pretty is yet again a dominant force on Billboard’s Top TV Songs chart, powered by Tunefind (a Songtradr company), occupying the September 2025 tally’s top eight and nine of its top 10, led by music from Taylor Swift.
Rankings for the Top TV Songs chart are based on song and show data provided by Tunefind and ranked using a formula blending that data with sales and streaming information tracked by Luminate during the corresponding period of September 2025.
After a three-season run on Amazon Prime Video, The Summer I Turned Pretty concluded with three final episodes on Sept. 3, 7 and 17 (with a full-length film to follow as a continuation of the finale — look out, Top Movie Songs chart).
Four of the songs on the September 2025 chart are courtesy of Swift, including the No. 1. “Dress,” from 2017’s Reputation, bows atop the survey after its feature in the series finale. That’s on the strength of 10.3 million official on-demand U.S. streams and 3,000 downloads in September 2025, according to Luminate.
Of the four, two were heard in the finale, while the other two were in the penultimate episode. “Out of the Woods (Taylor’s Version),” also from the finale, ranks at No. 4 (4.1 million streams, 1,000 downloads), followed by “I Can Do It With a Broken Heart” and “The 1” from the next-to-last episode at Nos. 7 and 10, respectively.
But The Summer I Turned Pretty wasn’t just a vehicle for Swift’s catalog. Noah Kahan’s Gracie Abrams-featuring version of “Everywhere, Everything” ranks at No. 2 after its turn in the finale (10.7 million streams, 1,000 downloads), while Harry Styles’ “Sign of the Times” is No. 3 (10.4 million streams, 2,000 downloads) after an appearance in the penultimate episode.
One song, meanwhile, is from the Sept. 3 edition: Franz Ferdinand’s “Take Me Out,” at No. 8 (12.6 million streams, 1,000 downloads).
The lone non-The Summer I Turned Pretty entry is courtesy of Gen V, which premiered its second season on Sept. 17. The fellow Amazon Prime Video series’ position is No. 9 via Frankie Valli’s “Can’t Take My Eyes Off You” (10.9 million streams, 1,000 downloads).
See the full top 10 below.
Rank, Song, Artist, Show (Network)1. “Dress,” Taylor Swift, The Summer I Turned Pretty (Amazon Prime Video)2. “Everywhere, Everything,” Noah Kahan with Gracie Abrams, The Summer I Turned Pretty (Amazon Prime Video)3. “Sign of the Times,” Harry Styles, The Summer I Turned Pretty (Amazon Prime Video)4. “Out of the Woods (Taylor’s Version),” Taylor Swift, The Summer I Turned Pretty (Amazon Prime Video)5. “Scott Street,” Phoebe Bridgers, The Summer I Turned Pretty (Amazon Prime Video)6. “I Can Do It With a Broken Heart,” Taylor Swift, The Summer I Turned Pretty (Amazon Prime Video)7. “I Only Have Eyes for You,” The Flamingos, The Summer I Turned Pretty (Amazon Prime Video)8. “Take Me Out,” Franz Ferdinand, The Summer I Turned Pretty (Amazon Prime Video)9. “Can’t Take My Eyes Off You,” Frankie Valli, Gen V (Amazon Prime Video)10. “The 1,” Taylor Swift, The Summer I Turned Pretty (Amazon Prime Video)
Bad Bunny, who, last we checked, is a citizen of the United States and has become the enemy of right-wing criticism from the MAGA faithful. Bad Bunny can now breathe a sigh of relief as the NFL has decided to keep the Puerto Rican superstar on the bill for the Super Bowl LX Half Time Show.
In a report from the Associated Press, NFL Commissioner Roger Goodell, no stranger to combating controversy around musical acts on one of the biggest stages in the world, offered a brief statement to those who decried the decision to have Bad Bunny perform at Super Bowl LX.
“It’s carefully thought through,” Goodell said during a news conference after the NFL’s annual Fall League meeting. “I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism. It’s pretty hard to do when you have literally hundreds of millions of people that are watching.”
Goodell continued, “We’re confident it’s going to be a great show. He understands the platform that he’s on, and I think it’s going to be exciting and a united moment,” concluding the defense of the Spanish-speaking American singer with, “He’s one of the leading and most popular entertainers in the world. That’s what we try to achieve. It’s an important stage for us. It’s an important element to the entertainment value.”
President Donald Trump claimed that he didn’t know who the singer born Benito Antonio Martínez Ocasio was during a Newsmax interview. Further, Turning Point USA, the right-wing group founded by the late Charlie Kirk, said it would like to put on a halftime show of its own in defiance of the NFL’s move.
On social media, fans of Bad Bunny and the NFL alike are chiming in with thoughts regarding Goodell’s decision.
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Photo: Getty
Bad Bunny, who, last we checked, is a citizen of the United States and has become the enemy of right-wing criticism from the MAGA faithful. Bad Bunny can now breathe a sigh of relief as the NFL has decided to keep the Puerto Rican superstar on the bill for the Super Bowl LX Half Time Show.
In a report from the Associated Press, NFL Commissioner Roger Goodell, no stranger to combating controversy around musical acts on one of the biggest stages in the world, offered a brief statement to those who decried the decision to have Bad Bunny perform at Super Bowl LX.
“It’s carefully thought through,” Goodell said during a news conference after the NFL’s annual Fall League meeting. “I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism. It’s pretty hard to do when you have literally hundreds of millions of people that are watching.”
Goodell continued, “We’re confident it’s going to be a great show. He understands the platform that he’s on, and I think it’s going to be exciting and a united moment,” concluding the defense of the Spanish-speaking American singer with, “He’s one of the leading and most popular entertainers in the world. That’s what we try to achieve. It’s an important stage for us. It’s an important element to the entertainment value.”
President Donald Trump claimed that he didn’t know who the singer born Benito Antonio Martínez Ocasio was during a Newsmax interview. Further, Turning Point USA, the right-wing group founded by the late Charlie Kirk, said it would like to put on a halftime show of its own in defiance of the NFL’s move.
On social media, fans of Bad Bunny and the NFL alike are chiming in with thoughts regarding Goodell’s decision.
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Photo: Getty
Trending on Billboard
Demi Lovato is hoping that fans can learn from her struggles. In a raw interview with Las Culturistas hosts Bowen Yang and Matt Rogers posted Wednesday (Oct. 22), the star reflected on the choice to be transparent about their past experiences with eating disorders and substance abuse, despite the stigma surrounding them.
“I had a decision that had to be made when I had gone to treatment for the first time,” the singer began. “I had this very public outburst when I was 18 … and in that moment, my manager at the time asked me, like, ‘Do you want to be public with what you’re going through, or do you want to sweep it under the rug and not talk about it?’”
Despite the manager telling her, “You have a right to both” and “You don’t owe anybody anything,” Lovato decided to be open with fans. “I was like, ‘I didn’t have a role model at 13 that was speaking up about eating disorders, and I need to be that role model for someone else.’”
“It was this responsibility that I was willing to take on because I wish that I could have had that growing up,” Lovato added.
The Camp Rock alum has long been open about their past battles with self-harm, bulimia, substance abuse and bipolar disorder, delving into them in documentaries such as 2017’s Simply Complicated and 2021’s Dancing With the Devil. One pivotal incident occurred in 2010 when an 18-year-old Lovato punched backup dancer Alex Welch while on tour with the Jonas Brothers, after which the vocalist entered rehab to address “emotional and physical issues.”
“When you punch someone on a plane, enough is enough,” she recalled in a 2011 interview with Elle. “Right after, I texted my mom and just said, ‘I’m sorry.’”
Lovato is now doing better than ever, with the star gearing up to release new album It’s Not That Deep on Friday. The project was led by singles “Fast,” “Here All Night” and “Kiss.”
Listen to Lovato’s full guest episode of Las Culturistas below.
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Podcasters Leo Rojas (Venezuela), DimeloKing (Colombia), and Jorge “Molusco” Pabón (Puerto Rico) shared some secrets for making podcasts a successful and profitable product on Wednesday (October 22) at Billboard Latin Music Week 2025.
During the panel “The Power of Podcasters,” moderated by Dominican journalist and host Tony Dandrades, the three experts discussed the benefits they’ve found in this audio format, which has become a powerful content generator for different sectors, including the music and entertainment industry, as it explores new forms of monetization.
Podcasts “give a voice to those who previously had no voice,” Pabón opined. “Before, breaking into radio was almost impossible; today, anyone who can buy a microphone, a camera, and understand how to create good content can do so.”
Rojas emphasized that podcasts now allow artists to tell a story to their fans and explain why they make their music. “It allows them to be more real, more human,” said the Venezuelan, who hosts the podcast “Escuela de Nada” with Chris Andrade and Nacho Redondo.
Here are five lessons we learned from these famous podcasters:
1. Know Your Audience
“El Molusco” Pabón believes that to make a podcast successful, you must know the audience you will be speaking to, as well as come up with a concept for it. “That video that will change your life will always come along.”
2. Someone else’s success won’t always be yours
DimeloKing points out that some people expect what’s successful on other podcasts to be successful on theirs as well. Some “hope their content will go viral, but you have to put in the work to make that happen.”
3. Take elements from the internet that add to your content
Leo Rojas recommends taking everything you find online that adds to your content. “If you want to be successful, you have to be present on everything that exists on the internet,” he points out.
4. Short Content
DimeloKing says that short content is much more functional. “Of my three Facebook accounts, I have a team for each account.”
5. Recruit superfans
“A superfan is someone who consumes your content on all platforms. They’re someone who consumes everything you do, so you’ve got a percentage of their consumption,” says Rojas about recruiting followers who follow you on all your social media platforms.
Spanning more than 30 years, Latin Music Week is the single-most important and largest gathering of Latin artists and industry executives in the world. The event also coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and Peacock, where Bad Bunny will be honored as Top Latin Artist of the 21st Century.
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Tropical music stars from different styles and countries came together on Wednesday (Oct. 22) at Billboard Latin Music Week 2025 to discuss the cultural impact their respective genres have had on new generations and how they have embraced it. The panel included iconic Puerto Rican merengue singer Olga Tañón; legendary Peruvian cumbia and merengue band Grupo 5; Puerto Rican singer Guaynaa, who has experimented with urban music, salsa and more; emerging Cuban reparto musician Bebeshito; and Argentine cuarteto star Luck Ra.
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In the panel “The Cumbia and Tropical Music Explosion,” presented by Andrea Ramírez PR and moderated by Jessica Roiz of Billboard, Tañón and the members of Grupo 5 recounted their first experiences in music; Tañón in the 1990s, when she thought an audition she attended was to be a Spanish-language rock singer; and the South American group in the 1970s, when they began with ballads and later adopted cumbia as their sound to liven up local parties.
“I didn’t want to be a merengue singer; I’m a merengue snob,” said the artist nicknamed “Woman of Fire.” “I started out doing ballads, Spanish rock, and you used merengue at home to sing and dance, but when they auditioned me, I thought it was for a Spanish rock band.” She recalled that the band’s leader told her that anyone who sings well can sing anything, so she prepared, auditioned, and was chosen, beginning her love affair with the Dominican genre.
In a fluid dialogue, the artists shared with the audience their opinions on how new Latin stars have reinvented salsa, such as Bad Bunny on his acclaimed album Debí Tirar Más Fotos, a musical genre that had its heyday in the late 1960s, marked by legends like Celia Cruz and Willie Colón.
Below are some of the best quotes from the discussion:
Olga Tañón, on the expiration date of a genre: “The musical DNA of a country, which is the culture of a country, will never die. Never. Not merengue, not salsa, not cumbia.”
Christian Yaipén (Grupo 5), on how to make music transcend fads: “We’re always focused on making music in the best way possible to bring it to the audience’s hearts, not just thinking about trends and passing things. My brother Elmer taught me that songs don’t catch on overnight; songs don’t reach No. 1 the following month.”
Guaynaa, on why new generations are experimenting with tropical music: “The first angle is the record label, systematically; and the second is the angle of the street, of the people [who demand it]. The question at the time of creating is how we can impact culture.”
Bebeshito, on the genre of reparto and its success coming from a country like Cuba without digital platforms: “Reparto is made internationally by Cubans (…) This support doesn’t come digitally from the island, but the support from the heart does.”
Luck Ra, on cumbia and cuarteto as the common thread of his work: “There are new [musical] schools that come with a lot of hunger. It’s something that brings you joy, that makes you dance. Cumbia and cuarteto are something that can be heard anywhere in the world.”
Spanning more than 30 years, Latin Music Week is the single-most important and largest gathering of Latin artists and industry executives in the world. This year’s star-studded lineup includes Aitana, Alofoke, Anuel AA, Bebeshito, Carlos Vives, Carín León, Danny Ocean, DJ Khaled, Daddy Yankee (DY), Emilia Mernes, Ivy Queen, Gloria Estefan, Grupo 5, Kapo, Laura Pausini, Luck Ra, Netón Vega, Olga Tañón, Óscar Maydon, Ozuna, Pablo Alborán, Rawayana, Suzette Quintanilla, Tokischa, Xavi, and Yailin La Más Viral, to name a few.
Latin Music Week also coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and Peacock, where Bad Bunny will be honored as Top Latin Artist of the 21st Century.
