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“We do stupid very well,” says Zach Reino, one-half of the comedy improv duo, Off Book. “But hopefully it can be stupid and impressive at the same time.”

As an elfen green Star Wars character once said. “Do. Or do not. There is no try.” And Reino and his partner in comedy, Jessica McKenna do stupid and impressive extremely well — a combination that has their fans convulsing with laughter.

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After years doing a podcast of the same name, Reno and McKenna, who met and began collaborating at the Upright Citizens Brigade in Los Angeles, have taken Off Book — roughly 50 minutes of musical comedy improvised entirely from a single word suggested by their audience — on the road. And they are attracting sold-out crowds. On Nov. 19 and 20, they will perform two such shows in New York, one in Brooklyn, the other in Manhattan on their 13-date Up and Autumn tour, which finishes Dec. 7 in Charlotte, NC.

Their contributions to comedy extend beyond improv, and they spoke to Billboard via Zoom about their TV work and Mock Trial, the non-musical movie they financed and shot on their own and plan to premiere next year.

Just so it’s clear, you are entirely improvising onstage. There are no set songs.

Zach Reino: Yeah. We show up to a theater with usually just a pianist and a drummer. We get a word from the audience. Jess and I then talk about that word onstage. You know, what does this word make us think of. Then the pianist starts playing, and we improvise a full musical from there. There is no more preparation than that. People come up to us after and say, “You planned some of that, right?” It’s a huge compliment, and thank you, but we are not lying to you.

In the videos I’ve watched of your improv, the songs are so fluid. They sound like you wrote them in advance and practiced them.

Jess McKenna: Part of it is there’s two of us, and we have worked very closely together as each other’s No. 1 creative collaborator for a decade. Unless there’s a comedic reason, or we unlock something, we’re usually following a verse, chorus, verse, chorus, bridge, chorus, out, song structure. And if I see Zach take a lead on a verse I’m probably trying to think of the chorus. He knows that he can stop and take a breath. Also, at the chorus, I’m trying to make it simple, and on the comedic side, state the comedic idea in the chorus. The it doesn’t feel halting is there are handoffs happening, and we are giving each other five seconds to breathe. It’s truly just a muscle. There was a period before the pandemic where between our podcast and live shows at UCB we were doing three a week.

Reino: For years.

McKenna: So, you get used to hey, if I end on an open vowel sound, I’ll probably find a rhyme. It’s the little stuff that your ear gets used to doing.

Reino: Which isn’t to say that if you watch a whole show, there won’t be times when the wheels fall off because we’re both laughing too hard at something that we didn’t expect to happen. If you are Googling us and looking at music videos, some of that stuff is prewritten. But if you were looking at a clip from Off Book, that’s all improvised.

So, from city to city, your shows are completely different?

McKenna: Oh yeah, they have to be.

Reino: It makes touring hard because when you do 10 in a row —

McKenna: Our brains are melted. That has been a dial we’ve had to find as we’ve been touring more over the last two years. We’ve been trying to fine-tune what is exactly the right amount of shows to be financially reasonable while hitting as many cities in a region that are reasonable for us as performers.

But the armor we’ve developed is that improv is really ephemeral for the audience — and for us. When you’re a beginner, you have shows where you think, “Oh God, why didn’t I think of something better there?” But for Zach and me, the great gift is that they live, they die, they’re gone.

Reino: There was a time, especially at the beginning, when they were all pretty much narrative structure: hero’s journey, heroes, villains and all that. We still do them occasionally, but we will also do shows where, for instance, Spider-Man goes to therapy, and the whole episode is just Spider-Man in a therapist’s office. We have an episode that’s grad night at Disneyland. We get to explore storytelling from a lot of different angles.

What kind of music inspires you?

Reino: It’s a blend. In our show, you can tell that we are both lovers of — capital M — musical theater, but musical theater tends to be a snake that eats its own tail in terms of the vibe that’s put forward. And it turns a lot of people off. We are both huge pop music fans. We’re both huge emo fans. We are both Irish and Scottish folk music fans. I won’t speak for Jess, but what we try to bring to the show is, what if also rock and roll?  What if also rap?

McKenna: There used to be a lot of rap.

Reino: But that was another time.

McKenna: As working partners, Zach and I are like, “Work smarter, not harder.” So, the music needs to be knowable, hookable and [uncomplicated enough] for us to think of lyrics as we come up with them. We did 300 episodes in the studio, and we’ve continued to tour. We would get bored if we were only doing musical theater pastiche.

We’ll be like, is there a genre choice here that will hang a lantern on the joke? Is there a choice that will fly in contrast to the joke, which will then make the joke funnier? For instance, we did a show in San Francisco earlier this year where we had a whole song with a very “Cat’s in the Cradle” vibe about a father and son. It’s really exciting to be able to pull as many different musical references as possible.

Reino: Our third collaborator in improvisation is the band. So, if the band is like, this one’s a ska song, then, it’s, “Well, I guess this is a ska song.”

McKenna: We just have to say “yes.”

Do you have muscle memory for structure and time?

McKenna: Yeah. There’s that internal metronome of set up the story, meet our characters, maybe introduce what might be a conflict or an area for discovery or growth or what have you. Then let’s make sure we have some fun and games in the middle where we introduce characters that may or may not be involved in the climax — where, say, a random butler character walks on and says one ridiculous thing about needing to polish the shower. And the piano player starts playing.

Like Zach said, our band is our third collaborator. If they think there should be a song, well then, the character who was going to say just two lines, is singing a whole song about why they love a gleaming shower.

We like when our stories have a satisfying narrative and when the music is great, but we’re comedy-first. So, we have to make sure that we are leaving space to pursue a purely comedic idea even if it stalls our momentum. So, if we’ve given ourselves the impossible task of doing a murder mystery while playing with time travel in a wormhole, we can yada-yada in a way that, our audience is, “Yeah, we get it.”

Additionally, we do a talk back with the audience where they can ask us questions, like, “Why did the time portal turn into friendship?”

Reino: They use that opportunity to lightly roast us for things that they noticed that we have done wrong.

McKenna: Then we always end with a song. Often, it’ll be super tangential. Remember the butler who polishes the shower? He also polishes the refrigerator. Here’s that version. It’s pretty silly. We take it seriously in that we try to be our best at it, but there’s nothing dorkier in the world than musical improv.

How long is the show usually?

McKenna: From suggestion through the talk-back and final song, it’s typically 75 minutes, with the main meat of the musical being around 50 minutes.

Given that your shows are entirely improvised, does that mean you don’t have to get together to practice?

We don’t practice. We travel with a pianist, but we hire local drummers. When I email them, it’s, “The practice will be the soundcheck and it will be mostly getting levels. That’s pretty much it.” One of the reasons we stopped doing the show weekly in studio was that when you are doing too much improv, you get worse at it. You need to go out and live your life, so that you have things to bring back to the show. Otherwise, you’re just doing improv about the last improv scene you did, and no one wants that.

You also write music and comedy for TV shows, and I understand you are working on movies. Can you talk about those projects?

McKenna: That’s the first thing we did at the beginning of our careers. We would write one-off comedy songs and shoot them as music videos — definitely inspired by The Lonely Island. From there, one of our first writing gigs was writing music for a Nickelodeon digital initiative which led to writing for musical TV shows and movies for Nickelodeon and DreamWorks.

We’d love to make a musical feature. We understand that the modern audience has [difficulty with] suspension of disbelief when it comes to musicals. We’ve had some success in developing animated projects. Another is the kid space. But that’s not exactly where we want to live. So, we’ve spent the last five years writing, in an ensemble, a live-action, true comedy musical with David Wang that he would direct.

We developed it with Elizabeth Banks‘ company, Brownstone. We sold it to Amazon, Amazon eventually passed and it came back to us. Now we’re looking at pivoting to the stage because we love it. It’s very funny. So, if you have a hard time watching a real human break into song, maybe you won’t feel that way if you’ve been laughing. We adore this project, and it will get its way into the world one way or another.

Reino: We are doing a live presentation of it early next year in Los Angeles.

Do you have a title?

McKenna: It’s called Three Months Later, and it’s about a plane that goes down safely in the Alaskan/Canadian wilderness. It’s a mother-daughter at its heart but also a broad ensemble comedy about what happens three months later when they’re still stuck.

It sounds like you’d be great to do an off Broadway or Broadway play. I’m thinking of Book of Mormon.

Zach Reino: Yeah, what was our movie, Three Months Later — which is now our live musical Three Months Later — that is the plan for that.

It sounds like you could follow in the footsteps of The Book of Mormon.

McKenna: That’s a huge yes. That musical is a North star for sure. And the South Park musical [South Park: Bigger, Longer & Uncut] is huge for Zach. It’s clear that Trey Parker and Matt Stone love musicals.

Reino: The South Park guys have been doing this forever and tricking people that don’t like musicals. Obviously, there’s a tonal difference between our work and their work. We tend not to go a blue as they do. [Off Book] is rated for adults but we…

McKenna: It’s only because we don’t know where it’s going to go and we don’t want to be limiting ourselves. We often have shows that you would be very safe bringing a 10-year-old to, but then oops, there was a song that was all about buttholes. At the beginning, people were like, “You know, this might be really big if you could guarantee it was PG.” And we can’t.

Reino: If your kid is cool, they can come.

Any other projects you want to mention?

McKenna: Zach and I are often performers with the internet streamer Dropout, which has become an amazing homebase playground for a lot of improv comedians. We absolutely adore doing stuff over there, and we are in development with them over a couple of projects. They have been kind enough to foster us as musical voices and keep finding ways for us to interject music.

And we just wrapped a movie that we’re in post for that has some original music. But because making musical projects has been such a hurdle— they’re always in development — we were like let’s make a non-musical something that’s scalable. So, we crowdfunded, wrote, starred in — and I directed — a movie called Mock Trial. One of the things Zach and I also have in common is that we did high school mock trial in California. So, we literally did the same cases. We’re in post for that right now, and Zach has written some great original music. But all the music is diegetic or in montage. It’s not a character breaking into song. But [the film] relies on improv and [harkens] back to those huge foundational Christopher Guest ensemble movies.

You’ve written for Rick and Morty, right?

Reino: Yeah. We were brought into write with Ryan Elder, who’s the main composer for Rick and Morty. He had a Dear Evan Hansen-esque song that he wanted to do.

McKenna: It was awesome to have a song in an episode of that series. It was also a very sad pandemic moment because they were talking about doing a bigger music tour.

Reino: They were going to do a Rick and Morty tour.

McKenna: And they were like we might want to fill out more music. We were in these early stages and then it was like, “Oh, never mind. It’s not going to happen.”  

Reino: We also were lucky enough to do some songs for the Pitch Perfect: Bumper in Berlin TV show on Peacock. We wrote a couple of songs for that.

McKenna: Get your head around this. We also wrote original music for a baking competition show called Baking It on Peacock. That won us two WGA awards. So, we have two Birds for writing songs about pie for a baking show.

Reino: And about a scary reindeer and…

McKenna: A mint that’s at the bottom of your grandmother’s bag.

Reino: We were very much helped by the fact that that show was hosted by Andy Sandberg, Maya Rudolph and Amy Poehler. So, there’s a lot of star power and extreme talent behind these awards, but we’ll take them anyway.

McKenna: Yeah, the [writing] staff won the awards. We have found ways to inject music wherever we go, and eventually the world will say yes to our full musical. Until then, we’ll be sneaky about it.

Reino: And Off Book is very much our baby and our creative answer to keeping our souls alive. No one can tell us to stop. It doesn’t get stuck in development.

McKenna: There are no notes.

Where do you two see yourselves in five years?

McKenna: I’m really hoping Pasadena.

Reino: Yeah, it’s a great neighborhood. You would be a great fit for Pasadena.

McKenna: I know. Thanks. Zach and I are a successful duo for many reasons, and one of them is that we share a front-facing humility and an inward monstrous cockiness.

Reino: Monstrous ego.

McKenna: Yeah, that we only show to each other and maybe our spouses — which is, “Yeah, we’ll probably have a Broadway musical. Yeah, we’ll probably also have a movie someday. We’ll probably win an Academy Award for best original song. These things will probably happen.” You have to have that delusion that you can do all those things.

Reino: The Mock Trial movie was a huge lesson that it’s important for creative professionals to seize the means of production and do it yourself and not have to wait for someone else to tell you yes. So, the five-year plan is to make more movies and musicals where no one can say, “No.”

This past year has been a real eye opener in terms of how much is possible. We spent the last six years building up a fan base with Off Book, and that fanbase then kickstarted this movie for us. We used that to go out to investors. They were like, “Oh, you’ve already got some money. We’ll give you some more.” Then hopefully we’ll deliver this movie that people will really, really like, and then that will open the next door and so on and so forth. So, houses in Pasadena, world domination, Broadway musical, several EGOTs maybe. We’ll see.  

Trending on Billboard Chappell Roan might be a midwest princess, but Mexico City just stole her heart. In a new post on Instagram, the pop star reflected on headlining the Corona Capital festival over the weekend and revealed that — despite feeling anxious ahead of the show — the city welcomed her with open arms. […]

Trending on Billboard Two hands on the steering wheel, because Tate McRae’s sports car is about to drop off a four-pack of brand-new songs. The pop star revealed the track list for her upcoming So Close to What deluxe edition on Monday (Nov. 17), which is set to arrive later this week. In addition to […]

Trending on Billboard

Fresh off the heels of her third one-hour Netflix special, Upper Classy, actress and comedian Cristela Alonzo will embark on her multi-city Midlife Mixtape Tour beginning next January.

The North American tour showcase kicks off Thursday, Jan. 15 at Quezada’s Comedy Club in Santa Ana Pueblo, New Mexico, with additional stops in Chicago; San Diego; Houston; Scottsdale, Arizona; Spokane, Washington; and San Antonio, Texas before wrapping up in Las Vegas at the Westgate Resort on May 2.

Tickets will go on sale starting Friday at 10 a.m. local time. More information can be found at CristelaAlonzo.com

The tour will also land at the Moontower Comedy Festival in Austin, Texas, on April 9 and 10. Tickets for the festival, which are already on sale, can be found here.

A first-generation Mexican-American, Alonzo grew up in poverty in San Juan, Texas, learned English from watching TV, and in 2014 adapted her story into the ABC comedy Cristela, becoming the first Latina to create, produce and star in her own network sitcom.

Her latest Netflix special Upper Classy, which debuted in late September, recently landed in the streamer’s top 10 most-viewed programs, following her acclaimed hours Middle Classy and Lower Classy.

In October, Billboard contributor Joe Levy wrote of Upper Classy, “To say that Alonzo is in the tradition of observational comics who mine their life experience for comedy is to underestimate both her mastery of that tradition, as well as its impact on her.” 

Alonzo also voices Cruz Ramirez in Pixar’s Cars 3 and appears in the Hulu series This Fool. In 2019, she published Music to My Years: A Mixtape Memoir of Growing Up and Standing Up.

Cristela Alonzo: Upper Classy. Cristela Alonzo at the Majestic Theatre in Dallas, Texas.

Lauren Smith/Netflix

Trending on Billboard Rolling Loud co-founder Tariq Cherif says they’ve made the “max offer” to Drake to perform at the festival, but no dice. In a livestream with Adin Ross and DJ Akademiks over the weekend, Cherif spoke about Rolling Loud headliners and took a minute to address why Drizzy hasn’t performed at the popular […]

Trending on Billboard

Spirit Music’s first catalog, which contains Pete Townshend’s publishing, T. Rex’s publishing catalog and masters, and Ingrid Michaelson’s music assets, might be coming up for sale, sources tell Billboard.

The catalog is currently owned by Northleaf Capital, which acquired it at some point since October 2021, when it provided $500 million in funding to Lyric Capital Group in a deal that was termed a “strategic alliance at the time. Lyric Capital was formed by Jon Singer and Ross Cameron, when they were still executives at Spirit Music, to buy Spirit Music and its catalog from original owner Pegasus Capital in 2018. Spirit Music is now the operational music company of Lyric Capital, and continues to serve as administrator for that catalog. 

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According to some sources, Northleaf received an unsolicited bid and, as a fiduciary for the institutional investors who invest in the fund that owns the Spirit catalog, it had to present that offer to the catalog’s shareholders to see if it should explore a sale. It sounds like the shareholders decided to see what the catalog could get on the open market — specifically, whether it could fetch a higher price than the unsolicited bid — because sources say Northleaf has hired Brian Richards and his financial firm Artisan to approach potential suitors to see if they would be willing to make a bid. Sources suggest that Northleaf is seeking $500 million or more.

The catalog coming up for sale was initially assembled by Spirit Music founder Mark Fried, who founded the company in 1995 and left it in 2014. Back then, the catalog included songs by James William Guercio, Graham Nash, and Marilyn and Alan Bergman. The catalog was supplemented by David Renzer, who served as Spirit Music Group CEO from 2014 to 2018 and, during his tenure, acquired the Cal IV Entertainment company and song portfolio, which may be the reason sources say the Spirit Music catalog up for sale has a strong country music presence. Although it’s unclear if the Cal IV catalog is part of the sale, when Spirit acquired it in 2014, its catalog included numerous country hit records, including Faith Hill’s “Breathe,” Keith Urban’s “Stupid Boy,” Tim McGraw’s “Watch The Wind Blow By” and Jason Aldean’s “Big Green Tractor.”

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When Billboard reported on Lyric Capital buying and recapitalizing Spirit Music in 2019, the catalog contained songs from such artists and songwriters as Billy Squier, Charles Mingus, Doc Pomus, Henry Mancini, Lou Christie, Louden Wainwright III, Marshall Tucker Band, Phil Coulter, Boz Scaggs, T Bone Burnett, Frank Rogers, Gregg Wattenberg, David Paich, Tim Hardin, and Richie Cordell, Jonny Coffer, Zach Crowell and James Bay. Again, it’s unclear if these songwriters and their music are included in the catalog up for sale. But at the time Lyric acquired Spirit Music, Billboard reported that the catalog was generating about $21 million in gross profit, or, in music publishing parlance, net publisher’s share, and that the deal supposedly carried a $280 million valuation, which at the time implied a 13.33 times multiple. 

When Lyric Capital came into the picture, sources suggested that it eventually became a significant majority owner of the first Spirit catalog, owning upwards of 95% or even more of the catalog, although sources suggest Lyric might still own a tiny sliver of it, in addition to retaining its role as the administrator following the Northleaf deal. Lyric Capital subsequently offloaded the backroom administrative functions to Downtown Music Publishing in 2024, although Lyric’s Spirit Music operation remains the official administrator and marketing force for the catalog’s music.

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Currently, sources suggest that the catalog is generating about $30 million gross profit, split between about 85% in net publisher’s share and about 15% in net label share from either owned recorded masters or recorded master royalties. If $500 million or more becomes the asking price for the catalog, at that amount of gross profit, that would imply Northleaf is seeking at least a 16.7 times multiple. However, just because Northleaf appears to be exploring a sale, that doesn’t mean it will sell. It will come down to what price the catalog can command from suitors and if the high bidder’s offer presents enough profit for the seller.

Beyond the first Spirit music catalog, Lyric Capital and its Spirit Music publishing arm remain active music investors, acquiring and managing music catalogs. In 2023, Lyric Capital raised $800 million to pursue further acquisitions. Recently, the Nashville arm of Spirit Music acquired select songs from singer-songwriter Hardy’s music publishing catalog while also signing the artist to a go-forward exclusive writing agreement with the firm.

Northleaf, Artisan and Spirit Music didn’t respond to requests for comment.

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Being part of HYBE’s conglomerate naturally puts artists in a position of visibility from day one. The company’s financial and structural size is undeniable, but in K-pop, where competition is fierce, money doesn’t buy talent or guarantee a lasting impact. With only two months in their career, CORTIS is attracting attention on its own merit.

With a sharp stage presence and charisma that breaks the rigid molds of the industry, the quintet formed by James, Juhoon, Keonho, Martin and Seonghyeon secured a prominent position among the year’s rookies with a lot of personality. Aged between 16 and 20, the young men form the first group launched by BIGHIT MUSIC in six years – after TXT in 2019 and BTS in 2013 – with the motto of being a creative team and self-producing.

The group’s first EP, Color Outside the Lines, was released on Sept. 8 and debuted at No. 15 on the Billboard 200 – the weekly ranking of the most popular albums in the United States. The project has been on the World Albums chart for 10 weeks. “It still seems surreal to think that we’re actually on the charts. We hadn’t even noticed. One day, our manager told us, ‘You’re on the Billboard chart!’ I was like… ‘Wait, really?’ And when I checked, we were at No. 15,” Martin tells Billboard Brasil in a video call for the new digital cover story. “It’s a matter of gratitude to our fans and listeners. I’m very grateful for all of this, and we want to continue growing and be remembered for a long time.”

For James, entering the charts has a positive impact on the group. “It represents a great milestone. And it’s just the beginning. We can only improve from here on out, and we’re working hard, as always, to make even better music.”

The success of their first EP raises expectations for CORTIS’ next steps. And they themselves acknowledge this. Martin describes the pressure as a responsibility that guides what they will do next. Seonghyeon admits that the pressure exists (“Without a doubt!” he says).

“The goal of the first project was to express our emotions, and that resonated with many people. Over these months, we’ve changed. With the second album, we’re thinking: ‘What do we have to say now?’ What story will we tell the fans, and how will we remain as authentic as possible? That’s the goal,” says James.

Even though they’ve only recently debuted, they already have thousands of fans in Brazil. On social media, they went viral for their passion for açaí and for reading the Brazilian nickname of their fandom, “Cortinas” (curtains in Portuguese), during a recent livestream. When asked about their interactions with the Brazilian audience, the question generates a slight commotion, and they speak at the same time.

“It’s incredible [to receive messages from Brazil],” says Keonho. “I can’t wait to visit Brazil,” says Juhoon. “We are big fans of Brazilian culture, especially the festivals [like Carnival]. We want to go to Brazil to do a show,” adds Martin. “We know you guys are fun,” adds James. “We know about açaí, we need to try it [in Brazil],” completes Seonghyeon.

The contrast between who CORTIS was before their debut and who they are today is discussed during the chat. For Martin, the biggest change is emotional. “It’s difficult because we’ve changed a lot since last year,” says the rapper. “When we were working on the album, nobody knew us. Now, we have fans and when we go out, people recognize us at the convenience store and everywhere. I’m enjoying the moment and very happy to see the reactions to my music.” For Keonho, the main difference is part of maturing. His biggest change? “My voice [laughs], the range of my voice.”

They seem to handle the group’s rapid rise well. James explains that, as cliché as it may sound, what keeps them grounded is remembering why they started. “I think we’ll never forget that. Although we have many different things happening along the way, ultimately, the reason we do this work is that we love music, and we love expressing ourselves in our unique way.”

Daily rituals like riding bikes, strolling in a park, listening to music, and playing basketball help the members deal with personal doubts and growing up in the public eye. They often talk about “embracing their awkward sides,” laughing at their own embarrassment to evolve, and using creativity as a way to discover who they are. “Over time, I’m starting to understand who I am. Now I know what I really love to do, what my musical taste is, what my taste is. This is making my personality more vivid and distinct,” says Juhoon.

“I think that accepting yourself in every way is also an important point, even your weird sides,” James says. “There’s a saying that goes ‘to be cringe is to be free’. It’s a great phrase. If you want to improve at something, you need to feel uncomfortable. You need to be ashamed of yourself to gain confidence. And I think that’s the mentality we bring to the music.”

“We’re still teenagers, and we’re growing up,” Martin adds. “Finding our style in music or visuals is like finding ourselves, investigating ourselves.”

CORTIS

Courtesy Billboard Brasil

Puzzle Pieces

Their individual stories reinforce the discourse of self-worth. Keonho uses the competitive mind-set from swimming to evolve as an artist, always focusing on surpassing himself. Seonghyeon moved to Seoul at a young age to be a trainee, and the process never intimidated him – it only motivated him more. Juhoon, on the other hand, sees his diverse background in sports, studies and fashion as a foundation that helped him better understand his abilities.

The quintet’s leader Martin is Korean-Canadian and spent six years working toward their debut in September. In addition to producing CORTIS’ music, he composed singles for other HYBE groups – such as “Magnetic” (ILLIT), “Deja Vu” (TXT), “Pierrot” (LE SSERAFIM) and “Outside” (ENHYPEN).

“To be honest, when I start to lose confidence or doubt myself, I try to focus on small things. I play basketball, ride my bike, do something fun, go for a walk, and listen to music,” says Martin. “It’s a goal I want to have. To remember that [music] is something I really want to do for the rest of my life, that I really love, and that I do it for fun. That’s why I chose this path. I never doubted myself, I never wanted to be anything else. So, trusting myself and finding small hobbies helps me distance myself from those insecure thoughts.”

James is Thai-Chinese. He was born in Hong Kong but grew up in Taiwan. He was a trainee for about five years before debuting with CORTIS. Besides choreographing and composing for his group, he was a backup dancer for Jung Kook (BTS) and also wrote for other groups like ILLIT and TXT.

“In general, my tastes and preferences are quite broad… To be honest, even food. Growing up in different countries, going back and forth between them, always encouraged me to try new things. It opened me up to new experiences and I think that really helped me discover new music, movies, and see things I had never seen before,” says James. “Was it difficult moving around so much?” I ask the singer. “No, but it’s difficult when part of the family speaks one language and the other half speaks another… You’re in the middle and become the link that speaks all the languages ​​and has to adapt every second.”

Juhoon was born in South Korea. A sports prodigy, he excelled in basketball and soccer. He was a child model and learned English at an international school. As a trainee preparing to debut with CORTIS, he underwent got classes and training for less than two years.

“Every moment influenced me in some way, and all these experiences made me who I am,” says the singer. “Playing sports taught me to be competitive, and at school I learned to communicate. Fortunately, I had the opportunity to explore various things and always focused on how much I enjoyed each one. I tried to discover what interested me, and that’s how I got into music.”

South Korean Seonghyeon was recruited on his birthday in 2018 while strolling through an amusement park. He is credited as a composer on all tracks of CORTIS’ EP: “What You Want,” “GO!”, “Joyride,” “Fashion” and “Lullaby.”

“When I moved to Seoul to be a trainee, it wasn’t very difficult. I really enjoyed the process, and my mother encouraged me by telling me to try,” recalls Seonghyeon. “The more I trained, the more interested I became. I want to be someone cool. Someone who is laid-back inside and out, and good at what they do, with confidence. I’m still figuring out what ‘cool’ means, but I hope to keep learning as I grow.”

Keonho spent three years as a trainee. The South Korean singer was a swimmer and participated in championships in the country before deciding to pursue a career in music. He also composed tracks for CORTIS’ first release.

“I learned that the real competition isn’t with others, but with yourself. And I think I always want to maintain that mindset and keep striving,” says Keonho, who smiles a lot. “I thought about it a lot because I wanted to be a swimmer and be part of the group. But my parents advised me: ‘It’s good to try new things, so why don’t you give it a try?’ I followed their advice and fulfilled my dream of becoming an artist. I’m really enjoying it.”

CORTIS’ members share the stage and also the dorm. They live together in Seoul and receive support from a dedicated team. The backstage routine also becomes content on their YouTube channel. “We grew closer naturally while preparing for our debut and also composing music. We live together 24/7,” says Seonghyeon. “Is it difficult living together?” I ask. “Yes, sometimes, but it’s fun. We usually resolve things by talking. For example, when it comes to washing dishes, we have a rule that each person washes their own after using them. This keeps things simple and fair.”

The advice they received from other artists also helps shape the group’s work. James keeps the phrase “one step at a time” as a mantra, a phrase he got from Teezo Touchdown’s autograph on a pair of sneakers.

“That’s my phone’s background. It always reminds me not to rush, and that sometimes you really don’t know what to do and end up rushing everything. You need to go slowly, one step at a time, and focus on what’s coming next,” says James.

“The most important thing for me is the passion and intensity I have on stage. I want every performance to have the same passion and intensity as the first time. It’s on stage where I feel most free. I want to remember that in the future, even if some days I’m not feeling well.”

Martin cites his meeting with the BTS members: remaining humble, caring for the team, keeping the passion alive even in the face of difficulties.

“They said, ‘Always be grateful and humble.’ And they also told us to take good care of the people around us, especially the team and those we will be working with for a long time. ‘Take good care of them, treat them with kindness, and keep the passion and energy alive. Even if big challenges arise, just keep persevering and enjoy the process.’ That’s what they said, and that’s how we’re living, day after day,” says Martin. CORTIS hasn’t gone on tour yet, but the “cortinas” in Brazil are already waiting for them with plenty of açaí.

—This article was written by Isabela Pacilio for Billboard Brasil

Trending on Billboard

Charli xcx reaches new heights — and not the wuthering kind — in the music video for her new song, “Chains of Love,” pulling off a number of gravity-defying stunts from way high up.

The monochromatic visual posted Monday (Nov. 17) finds Charli in a white dress and boots, dancing atop a large white dining table in a luxurious hall. Flipping her hair and writhing around in pain and ecstasy, the singer dodges plates and cutlery that fly at her face while battling mysterious, paranormal forces that throw her around. At one point, the long table tips over, forcing her to hang on for dear life while suspended many feet in the air.

“Shattering like glass/ Yes, they’re breaking up my heart/ The chains of love are cruel,” she sings. “I shouldn’t feel like a prisoner/ My face is turning blue/ I can’t breathe without you here.”

Following “House,” “Chains of Love” marks the second song and video Charli has created for Emerald Fennell’s Wuthering Heights film adaptation. Sharing a clip of the new visual on Instagram, the musician gushed of the partnership, “I’m here so permanently…”

Charli’s work on Wuthering Heights will eventually culminate in a full concept album of the same name, which will drop one day before the film’s premiere on Valentine’s Day next year. The adaptation stars Jacob Elordi as Heathcliff and Margot Robbie as Catherine, the two star-crossed lovers from Emily Brontë’s classic gothic romance.

“Chains of Love” dropped a few days prior to its musical video and soundtracked the first proper trailer for Fennell’s film.

In a recent post on Substack, Charli explained that she’s been loving immersing herself in the world of Wuthering Heights as a musical release, rather than focusing at all on topping the success of her 2024 breakout album Brat. “I wanted to dive into persona, into a world that felt undeniably raw, wild, sexual, gothic, British, tortured and full of actual real sentences, punctuation and grammar,” she wrote. “Without a cigarette or a pair of sunglasses in sight, it was all totally other from the life I was currently living.”

“This collection of songs is an album, and sure, my name’s on the credits, but is it a Charli xcx album?” she added at the time. “I don’t even know. Nor do I really care to find out.”

Watch Charli’s new music video for “Chains of Love” above.

Source: Olga Gasnier / Getty

Pusha T and his wife, Virginia Williams, might have to “Let God Sort ‘Em Out” when it comes to these bedtime schedules, because baby #2 is on the way. 

Virginia went to social media to announce the news with a photo of her holding her baby bump, writing, “2nd masterpiece on the way… God is good.” This is the second baby for the power couple. Their firstborn, Nigel Brixx Thornton, has made it clear he wanted a sibling, according to King Push. Well, his wish is coming true; Nigel has a sibling on the way.

Push followed up Wifey’s post with his own, giving her and Nigel a heartfelt message, “Nigel, you ask and you shall receive…but this time it was mommy who made it happen. She prayed day and night, she struggled with disappointments, but she never gave up on your wishes. You are gonna owe her big time!!”

Also adding a special thank you to his queen, “@Babyginny, thank you for my second baby boy…I hope you carry on with tradition and never teach me how to change a diaper, prep a meal, suck out a snotty nose, or anything else a Supermom does. You make things very easy for me, and I love and appreciate you for it all.”

Ending the message by confirming that they are expecting their baby boy in Spring 2026. Baby push is on the way.

Trending on Billboard The Game has opened up about his dating past and expressed regret over the way he handled some of his relationships. Game sat down with Snoop Dogg, Big Boy, Matt Barnes, and Deon Cole for Kirk Franklin’s latest Den of Kings episode. At one point, Game started reflecting on the women he […]