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Sprite has been a central proponent of Hip-Hop music and culture dating back to the 1980s and that synergy remains true more than almost four decades later. As Hip-Hop celebrates its 50th anniversary this summer, Sprite launched a new campaign last week featuring notable figures Rakim, Nas, Latto, and GloRilla.
Sprite first joined forces with Hip-Hop back in 1986 with a commercial spot with Kurtis Blow and over the years worked alongside the likes of Grand Puba, A Tribe Called Quest, Missy Elliott, LL Cool J, and others.
For its summer campaign, Long Island, N.Y. legend Rakim, Queensbridge lyricist Nas, Georgia’s Latto, and rising Memphis star GloRilla all appear in a new spot for the popular soft drinks brand. The commercial runs concurrently with the release of a limited-edition flavor and the sponsorship of a concert tour along with merch drops and fan experience opportunities.
Using an interpolation of The Sugarhill Gang’s classic “Rapper’s Delight” track, the quartet runs through their bars paying homage to the culture that pays them with plenty of shots of Sprite featured in the commercial.
A.P. Chaney, Creative Director for Sprite North America, said the brand’s longstanding hip-hop credentials are unmatched.
“Our resume speaks for itself,” A.P. Chaney, Creative Director for Sprite North America., said. “Sprite took a chance on hip-hop before it was cool, and has always been of the culture, not only for the culture. We’ve shown up for both moments big and small, amplifying the endless possibilities of the now-omnipresent hip-hop lifestyle and its profound impact on music, sports and fashion. So, it’s only fitting that we pay homage to all hip-hop has been, is and will be.”
Well said.
Keeping with the theme of the campaign, the brand remixed its original flavor with the drop of its limited-edition Lymonade Legacy, a blast of strawberry lemonade that still retains that crisp bite of flavor. At 7-Eleven, the Lymonade Legacy is an exclusive fountain drink and frozen drink flavor.
Fans of the original and new fans of Lymonade Legacy will both feature new designs coinciding with the birth of Hip-Hop. QR codes will appear on the beverage offerings over the summer for fans to enter online “Drop Shops” complete with giveaways and other content that showcase a creative nod from the artists mentioned in the summer campaign.
“Our “Summer of Drops” focuses on our fans’ passion points — music, fashion, art and entertainment — and draws inspiration from sneakerhead drop culture,” Aaliyah Shafiq Ely, VP, Sparkling Flavors Category, added in a comment. “The diverse array of prizes offers something for everyone to get excited about, and our overall campaign is the latest example of Sprite responding to what fans want with both experiences and products.”
Some of those experiences and products include meet-and-greet tickets for Drake’s “It’s All A Blur” and lifetime passes to the Rolling Loud festivals. For Drake, this marks the 11th year since he’s partnered with Sprite, and his tour is his first such outing in five years.
To learn more about Sprite’s summer campaign, click here. Keep scrolling to see the aforementioned ad.
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Photo: Sprite
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Former rivals Nas and Jay-Z find themselves on equal footing in one regard on the all-genre Billboard 200 chart, as Nas’ King’s Disease III debuts at No. 10 on the chart dated Nov. 26. With the arrival, the Queens MC lands his 16th top 10, tying Jay-Z for the most among rappers in the chart’s history.
King’s Disease III opens with 29,000 equivalent album units earned in the U.S. in the week ending Nov. 17, according to Luminate; 20,000 units of the starting sum derive from streams, equaling 26.5 million official on-demand streams of the album’s songs. Of the remaining units, 8,500 are in traditional album sales, with the outstanding balance owed to track-equivalent album units. (One unit equals the following levels of consumption: one album sale, 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams for a song on the album.)
As the new album enters the list, here’s an updated leaderboard for the rappers with the most top 10 albums on the Billboard 200:
16, Jay-Z16, Nas15, Drake15, Future12, Eminem12, Lil Wayne12, YoungBoy Never Broke Again11, Jeezy11, Kanye West11, Snoop Dogg
Elsewhere, King’s Disease III begins at No. 4 on the Top R&B/Hip-Hop Albums chart and at No. 3 on Top Rap Albums. On the former, it becomes Nas’ 18th top 10, the second-best sum among rappers there, behind Jay-Z’s 21.
King’s Disease III is the third installment of what has become an annual series from Nas. The first edition arrived in August 2020 and peaked at No. 5 on the Billboard 200. Its next iteration came 12 months later and improved on the original, starting at a No. 3 best on the Billboard 200. Between King’s Disease II and King’s Disease III, Nas released another album, Magic, which reached No. 27 this January.
Taylor Swift’s Midnights returns to No. 1 on the Billboard 200 albums chart (dated Nov. 26) for a third nonconsecutive week on top, as the set rebounds 2-1 in its fourth week on the list. It earned 204,000 equivalent album units in the U.S. in the week ending Nov. 17 (down 32%), according to Luminate. The album spent its first two weeks atop the list, then stepped aside for one week when Drake and 21 Savage’s Her Loss bowed at No. 1.
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Midnights is the first album to earn at least 200,000 units in each of its first four weeks of release since Adele’s 25 saw its first six weeks reach 200,000-plus (Dec. 12, 2015–Jan. 16, 2016).
Also in the new Billboard 200’s top 10: Louis Tomlinson lands his highest charting album with the No. 5 debut of Faith in the Future, Bruce Springsteen achieves his 22nd top 10-charting effort with the No. 8 arrival of Only the Strong Survive, and Nas captures his 16th top 10 with King’s Disease III’s bow at No. 10.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Nov. 26, 2022-dated chart will be posted in full on Billboard‘s website on Tuesday (Nov. 22). For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.
Of Midnights’ 204,000 equivalent album units earned, SEA units comprise 140,000 (down 19%, equaling 184.04 million on-demand official streams of the set’s tracks), album sales comprise 60,000 (down 36%) and SEA units comprise 4,000 (down 88%).
After debuting at No. 1, Drake and 21 Savage’s Her Loss falls to No. 2 in its second week with 170,000 equivalent album units earned (down 58%). Two fellow former No. 1s are next on the list, as Bad Bunny’s Un Verano Sin Ti rises 4-3 (56,000; down 3%) and Lil Baby’s It’s Only Me dips 3-4 (52,000; down 15%).
Tomlinson’s second solo album, Faith in the Future, debuts at No. 5 on the Billboard 200, securing the pop artist his highest-charting effort and his best week yet in terms of both equivalent album units earned (43,000) and traditional album sales (37,500). It surpasses his previous high-water mark, logged with the No. 9 debut and peak of his first album Walls (Feb. 15, 2020, chart; 39,000 units — of which album sales comprised 35,000).
As album sales comprise 37,500 of Faith’s total first-week units, the remainder consists of SEA units (5,500; equaling 7.27 million on-demand official streams of the set’s tracks) and a negligible amount of TEA units.
Faith’s first-week sales figure was bolstered by its availability across multiple collectible physical variants of the album. The set was preceded by the single “Bigger Than Me,” which became Tomlinson’s fourth solo hit on the Pop Airplay chart (outside his tenure in One Direction).
Morgan Wallen’s chart-topping Dangerous: The Double Album is a non-mover on the Billboard 200 at No. 6 (41,000 equivalent album units earned; down 1%) while The Weeknd’s The Highlights is also steady at No. 7 (40,000; up 2%).
Springsteen achieves his 22 nd top 10-charting album on the Billboard 200 as his new covers set, Only the Strong Survive, debuts at No. 8 with 39,500 equivalent album units earned. Of that sum, traditional album sales comprise 36,500, SEA units comprise 2,000 (equaling 2.87 million on-demand streams of the set’s tracks) and TEA units comprise 1,000. The soul and R&B covers collection includes Springsteen’s takes on such oldies as The Commodores’ “Night Shift,” Jimmy Ruffin’s “What Becomes of the Brokenhearted” and Diana Ross & The Supremes’ “Someday We’ll Be Together.”
With a 22nd top 10 album on the Billboard 200, Springsteen now solely has the eighth-most top 10s overall and the sixth-most top 10s among solo artists.
Here’s an updated look at all the acts with at least 20 top 10 albums on the Billboard 200 from March 24, 1956, when the list began publishing on a regular, weekly basis, through the latest chart, dated Nov. 26, 2022.
Most Billboard 200 Top 10s:37, The Rolling Stones34, Barbra Streisand32, The Beatles32, Frank Sinatra27, Elvis Presley23, Bob Dylan23, Madonna22, Bruce Springsteen21, Elton John21, Paul McCartney/Wings21, George Strait20, Prince
(Notably, the Kidz Bop Kids music brand has collected 24 top 10s, in 2005-16, with its series of kid-friendly covers of hit singles. The franchise’s early albums were performed by mostly anonymous studio singers, although later releases focused on branding named talent.)
Harry Styles’ former No. 1 Harry’s House drops 8-9 on the new Billboard 200 with 30,000 equivalent album units (down less than 1%).
Nas rounds out the top 10 as his latest release King’s Disease III starts at No. 10 with 29,000 equivalent album units earned. Of that sum, SEA units comprise 20,000 (equaling 26.47 million on-demand official streams of the set’s tracks), album sales comprise 8,500 and TEA units comprise 500.
King’s Disease III is the third in the King’s Disease series — the first two albums debuted and peaked at Nos. 5 and 3 in 2020 and 2021, respectively.
King’s Disease III marks Nas’ 16th top 10 on the Billboard 200, tying him with Jay-Z for the most top 10s among rap artists. Nas’ first top 10 came with It Was Written in 1996 (No. 1 for four weeks). Jay-Z logged his first top 10 in 1997 with In My Lifetime, Vol. 1 (No. 3) and last notched a new top 10 set with 4:44 in 2017 (No. 1 for two weeks).
Luminate, the independent data provider to the Billboard charts, completes a thorough review of all data submissions used in compiling the weekly chart rankings. Luminate reviews and authenticates data. In partnership with Billboard, data deemed suspicious or unverifiable is removed, using established criteria, before final chart calculations are made and published.
