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Asked to define her career so far — a career that has already seen the release of 10th anniversary editions of two pivotal albums, 2012’s Tramp and 2014’s Are We There — Sharon Van Etten says, “For me, it’s not about growing, it’s about sustaining, and I think there’s an art to that. I don’t want to do this next thing bigger or get to this next big level. It’s more about different challenges along the way.”

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With the Feb. 7 release of her seventh album, Sharon Van Etten & The Attachment Theory, the singer-songwriter aces the challenge she set for herself while writing and recording the record: collaborating with other musicians in the process.

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Although Van Etten, 43, has worked with an array of artists that includes Angel Olsen, Courtney Barnett, Josh Homme and Ezra Furman, “I’ve been on a journey of self-discovery with how I feel about my own music and analyzing why it took me so long to trust other people with that safe space,” she tells Billboard on a Zoom call from her Los Angeles home. “I think a big part of that was when I first began writing songs, a lot of it was hiding [my music] from a boyfriend who I was scared of who didn’t like my music… I had to hide the fact that I played music or would play open mic, so it became a safe space for me. As I learned to let other people in — even just performing with me, that was a big step. This is another step of opening up and being vulnerable. I had a lot of people help me in the writing process to grow as a creative person and not be the sole owner of the performances.”

The name of the band she put together for the album and upcoming tour — Devra Hoff on bass and vocals, Jorge Balbi on drums and machines, and Teeny Lieberson on synth, piano, guitar and vocals — is a tongue-in-cheek reference to psychological research on the emotional bonds formed between individuals, especially infants and their mothers. Van Etten elaborates on the name later in this interview, but it’s not an arbitrary choice. She is the mother of a seven-year-old son and has intermittently worked towards a psychology degree with the intention of becoming a therapist.

Van Etten’s collaboration with The Attachment Theory, which was co-produced by Marta Salogni (Björk, Depeche Mode, Porridge Radio) and recorded at The Church Studios in London, advances farther into the electronic territory she explored on her last two albums. Chilled, angular ‘80s-style synth and sharp, punchy drums offset the warmth of Van Etten’s crystalline and lissome vocals, and when they meet at a song’s crescendo — as they do on “Live Forever” and “Afterlife”— it’s a real headrush.

The lyrics on this album take a few spins to absorb, in part because Van Etten doesn’t sand down the sharp corners of her subjects. One of indie music’s most sensitive empaths, she takes on the complexity of relationships (a recurring theme in her music), parenthood’s inevitable connection to the specter of mortality, and embracing what is arguably a new facet of diversity and inclusion in post-election America: the desire to coexist with those in our lives whose social and political perspectives are antithetical to ours.  

How did The Attachment Theory come together?

The band has grown over the years in different ways. Devra Hoff started playing with me for warmup shows in 2018 for Remind Me Tomorrow. After Devra, Jorge Balbi joined the band. I met Jorge through Charley Damski. He was part of the writing process of this record and now plays with Lana Del Rey. I met Teeny Lieberson years ago through New York circles. She was in Here We Go Magic, she was in Teen. She has an amazing project under her own moniker, Lou Tides. It’s been shapeshifting over the years as I’ve been evolving from folk to rock to more alternative post-punk influences. The synthesizer drum-meets-machines-type marriage has been part of my listening over the years, and it’s been really fulfilling to play these songs in this way.

How did you settle on the name?

Everybody asks me, is that a psychological reference? Obviously, it’s a joke at that. I had a bandmate have a knee-jerk reaction against it, because of their actual relationship with their parents. So, we had this agreement that we’re not going to talk about attachment styles. But everyone ended up agreeing with me that we’re all from very different places and we have all these different experiences, but how incredible is it that we can come together and make something so beautiful. Also, when we’re on the road, we become a family. We have sibling connectivity tissue. They’re my chosen family. That’s something that people don’t always understand. When you go on tour, it’s fun, but it’s also really hard. But I have this family [of band members], and I know they have my back, and I have theirs. That’s a big part of why our band works, and why I trust them so deeply.

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You have increasingly used synthesizers in your music, but I was also wondering if recording at The Church, which Eurythmics’ Dave Stewart once owned and where they recorded Sweet Dreams (Are Made of This) influenced the sound.

The songs were already written before we went to that studio, but they definitely led to us wanting to be, number one, in a room where we could be in a like space. Number two, I definitely wanted to record in London, and three, it’s one of Marta Salogni’s favorite studios. Number four, the history of the space concreted our decision to work there. In recording there, we definitely conjured the spirits. We all but had seances in there. You can feel the energy as soon as you approach the building.

Why did you want to record in London?

The demos really spoke to us as being all these U.K.-based influences, like Procure, Joy Division, Kate Bush. Yes, there are other influences in there — like Nine Inch Nails, and I can hear Pylon. That era to me is deeply rooted in the U.K., and I’ve never worked overseas. I’ve never had a destination record. It’s always been the New York area, L.A. area. And I wanted to push myself to try new things. I try to do something different every time I make a record.

Where was your head at when you were writing these lyrics?

The writing process started when I was still on the road with We’ve Been Going About This All Wrong. That was our first tour back after COVID. Also, life things were happening. I was thinking about aging parents, being an older parent and feeling distance from my family, while also having conversations with my band. For the first time, I found myself writing lyrics that weren’t just about my personal life but about conversations that we were having as a group. I tend to write very much alone. I usually already have the structure and ideas for instrumentation, and then I share them with other people. In this process, since we were writing together, it wasn’t just about structure. It was about subject matter, and one of the articles I read while we were writing was this article about the process of reverse aging and the technology there.

There was this study done in the U.K on mice. By injecting them with this serum it replicated cells and helped regenerate cells. I think they proved that after the age of 50 you can reverse aging with this technology. But if you take it beforehand it could have the reverse effect. And so, the movie Death Becomes Her came right into my mind. I was having this conversation with Devra, and we started talking about, “If you could live forever, would you? And what kind of world would that be?” After that conversation, we wrote “Live Forever” in one sitting.

Based on personal experience, when you become a parent, mortality looms large in your head. My son is an adult now, and doing fine, but I worry about what happens when I’m gone — and even before that, how do I not become a burden to him when old age kicks in?

It’s a reality. I learned a new term recently, called the Sandwich Generation. Since people are having kids later in life, they’re in the position of being working parents while taking care of their own parents. You’re kind of caught in the middle. We’re asking these bigger questions in our lives, not just of ourselves but where our responsibilities lie.

Speaking of parenthood, in “Southern Life (What It Must Be Like), you sing, “My hands are shaking as a mother trying to raise her son right.” Can you talk a little bit about the meaning of that song?

Devra Hoff is the bandmate that I talk to about lyrics. She helped me write the song “Something Ain’t Right” I remember her saying, “Be careful with these lyrics because people are going to think you hate on the South.” I’m like, “I don’t hate on the South!” She’s like, “I know you but you’re going to have to speak to this idea because people are going to ask.

And here we are.

I have in-laws from the South. I lived in Tennessee. It was a major turning point in my life, and it changed me for good and bad. I’m a Jersey Girl moving to Tennessee, and I learned very quickly what the South was. As I tell my son all the time, it’s a different kind of diversity when you have to be around people that don’t have the same ideals as you. You don’t avoid it. You try to surround yourself with people of all different ideologies and hopefully have discourse. I think about my upbringing. I think about where I’ve lived over the course of my life, and the different people that I’ve met. It’s learning how to put yourself in someone else’s shoes. That’s really what “Southern Life” is. It’s the other side.

I’m also struck by the lyrics to “Trouble.”: “I don’t want to lose your love against your will/ Blow you kisses and take a pill/ To kill.”

It’s semi-connected to “Southern Life.” Without defining it too much, the narrative is that same feeling of when you go back home, you’re visiting family and there are things you just can’t talk about — things that in my past define the experiences I’ve had in my life that I’m not able to talk about with people that know me better than anyone. It’s like this burning hole.

You’ve put your finger on something elusive that I think a lot of people feel. I was born in Ohio and moved to New York City when I was young. I know exactly that feeling when I go back to visit.

I feel like that with other friends, where there’s always this place where you can’t go with them. And it hurts. You don’t share it, out of respect for the other person sometimes. It’s some kind of love, but it comes with pain and discomfort.

I’ve noticed that you are connecting more often to your fans in a direct way through emails, posts and playlists. What’s your perspective on the way social media has changed promoting your music?

I listen to the people that I work with. I trust all my circles — label, management, publicists. We’ve been working together for 12 years or something, and I feel like we’re all trying to learn and change and adapt. A lot of it is about authenticity and speaking to people like a real person. Being a parent and working, I also feel like who has the time to constantly engage in this way. I want to do it authentically but then if you share too much it’s also security stuff. You don’t always want people to know where you are and exactly when you’re there. I have to learn how to walk this line of being authentic and protective.

I also don’t want to bombard people. After attempting to be a publicist back in the day, I don’t want to be that fly in your ear. I want to have something to say and not just to pop up in your stories or whatever. I also want to share things that I’m interested in and to shine a light on things I think are special. But it’s time consuming, and sometimes I want to say, “F–k it all. I’m going to make music, there will be an album, I will tour it, and I exist.”

I don’t know if it’s my age or just the feeling of losing time as I get older. How much time is spent in the sharing process is daunting. I know how the industry works enough to be like, I’m not Beyoncé; I can’t just put out a record and be like, “I’ll see you.” And not only do I need to make a living for family, but also my band and everyone I work with. There’s a team of 40-50 people depending on me to back it up.

You’re doing three shows in the States at the beginning of February, then heading to Europe?

Yes. I’m doing my first three warmup shows in Westerly, Rhode Island, Woodstock [N.Y.] and my first headline Jersey show at the Stone Pony in Asbury Park. There will be so many Van Ettens there. I’m just warning you. I’m looking forward to connecting with fans again, and I get to play with my friend, [Jessica Larrabee] She Keeps Bees, who I came up with in the early New York Days. Then we’ll go to Europe because since the record was made in the U.K., I wanted to quickly go there and honor them. The U.K. and Europe run is only like two weeks. Then we come back and do a full U.S. tour.

Will there be jamming?

[Laughs.] There will definitely be jamming, and as we get more comfortable with these songs in a live setting, and I’ll have a shred or two.

Your collaboration with Ezra Furman on Sinéad O’Connor’s “Feel So Different” for the Transa album is quite beautiful. How did that come about?

It was wild because at the time, I had just been sent this manuscript for Allyson McCabe’s book, Why Sinéad O’Connor Matters. When I was reading it, Sinéad was still alive, and I gave a quote for the back of the book, which was from the perspective of how the industry basically abandoned her. Anyway, I’ve been a fan of her work and covered “Black Boys on Mopeds” when I was on tour for Remind Me Tomorrow.

Then the Red Hot Organization reached out to me to do a collaboration with somebody, for Transa. They were partnering artists with people in the LGBTQ community, and Ezra and I have been in the same circles for a long time. Though we have high-fived on the internet over the years, we’ve never met in person. I felt like her punk rock ethos and vulnerability, and being a parent, would be creatively a perfect match. She was open, and I sent her that song immediately because I felt like in the climate of the world today it was almost like a plea. While we were recording it back and forth long distance, we found out Sinéad had died. So, I felt like this was not just for the LGBTQ community and a plea to the world. It was also a prayer for Sinéad.

You’re at a point in your career where you’re celebrating the significant anniversaries of landmark albums for you. How do you feel about that, and that up-and-coming artists like Nülifer Yanya are now citing you as an inspiration?

I mean, some days I don’t feel that old, and I don’t feel like I’ve done enough yet to really reflect. I know that in general it’s going to get harder and harder for me to do music in the way that I wish I could, but I also feel like I’m not near the end of creating and hopefully I’m not even halfway through my career.

Someone had asked me recently about writing a memoir, and I’m like, “I’m not that old — I don’t have an arc yet.” For me I’m on the slow ramp. I’m like, “How much longer can I do this and how can I challenge myself?” If younger artists are inspired by whatever it is I do, then that’s amazing. I’m inspired by so many people that have been doing it way longer than me.

Saturday Night Live‘s 50th-anniversary celebrations are in full swing, with the famed comedy program announcing a live homecoming concert with an all-star lineup Thursday (Jan. 30).
Hosted by Jimmy Fallon and featuring performances from Bad Bunny, Lady Gaga and Miley Cyrus — all three of whom have hosted and performed on Lorne Michaels’ iconic series — SNL 50: The Homecoming Concert will take place at 8 p.m. ET on Feb. 14 at Radio City Music Hall in New York City. It’ll also stream live on Peacock, with fan screening events scheduled for a handful of Regal Cinemas theaters across the U.S.

Post Malone, Jelly Roll and the Backstreet Boys are also on the lineup, as are Arcade Fire, Bonnie Raitt, Brandi Carlile, Brittany Howard, Chris Martin, David Byrne, DEVO, Eddie Vedder, Jack White, Mumford & Sons, Preservation Hall Jazz Band, Robyn, The B-52s and The Roots. Even more performers will be announced leading up to the show.

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The musical event is just one of several ways SNL is celebrating its milestone anniversary next month. Two days after the concert, SNL50: The Anniversary Special will air on NBC and Peacock.

NBC has also unveiled a “Live From New York: The SNL50 Experience” pop-up in New York City, which is only available to visit through Sunday (Feb. 2). Guests are treated as if they are hosting an episode of SNL and get to walk out to the show’s theme song on a re-creation of its famous set, sit at the “Weekend Update” guest, check out props from some of the most iconic sketches and more.

The celebrations come at the close of a notable 50th season for SNL, which has seen Ariana Grande, Charli XCX, Jean Smart, John Mulaney, Timothée Chalamet and more stars host. Chappell Roan, Stevie Nicks, Gracie Abrams, Hozier, Billie Eilish, Shaboozey and several other artists have also graced 30 Rock as musical guests this season.

Patti Smith has assured fans that she’s alright after she collapsed on stage in São Paulo, Brazil, on Wednesday night (Jan. 29).
“This is letting everyone know that I am fine,” the legendary 78-year-old singer-songwriter wrote via Instagram on Thursday (Jan. 30), alongside a selfie smiling and waving at the camera. “A grossly exaggerated account is being spread by the press and social media. I had some post migraine dizziness. Had a small incident, left the stage, and returned 10 minutes later and talked to the people, told them I was fine and sang them Wing and Because the night.”

Smith added that after being checked by a medical professional, she was deemed “absolutely fine.” She concluded, “With all the strife in the world, this explainable incident does not merit so much attention. Thank you everyone for your concern. Trust me I am fine.”

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The star is currently amid a short South American run alongside experimental duo Soundwalk Collective. The one-month tour, called Correspondences, “is an ever-evolving project between Soundwalk Collective and Patti Smith,” per the official description on Soundwalk Collective’s Instagram. “Spanning over 10 years, it traverses a wealth of geographies and their natural environments, where the artists have uncovered sonic steps left by poets, filmmakers, revolutionaries and impact of climate change.”

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Soundwalk Collective also addressed the situation via Instagram Stories, writing, “Patti has suffered from an intense migraine the past couple days and had some dizziness onstage, but she still wanted to be there for all of us and you and perform today.”

They continued, “Patti says that she is tremendously grateful for your patience and forgiveness and she sends her love to all who attended.”

The series of shows, which kicked off this week in São Paolo, will also make its way to Buenos Aires, Argentina; Santiago, Chile; and Medellín, Colombia. See more information and ticket purchasing options here.

Peso Pluma will soon make history at Rolling Loud California in March as the first non-hip-hop artist to headline any edition of the festival. On Thursday (Jan. 30), Billboard can exclusively reveal more information on his highly awaited performance — including the date he’s performing, which was previously not announced.

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The Música Mexicana star, who closed 2024 at No. 3 on Top Latin Artists in the Billboard Year-End charts, will dominate the main stage on Saturday, March 15, alongside headliner A$AP Rocky. Single day tickets go on sale at 10 a.m. PT on Friday, Jan. 31 on the Rolling Loud website.

“We are so excited to have Peso Pluma at Rolling Loud California,” Tariq Cherif, Co-Founder / Co-CEO of Rolling Loud tells Billboard. “He is going to make history as our first Mexican artist to headline our festival. Peso is an incredible and outstanding artist, and we are very excited to see what he brings to Rolling Loud.”

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The two-day festival, also co-headlined by Playboi Carti, is set to take place March 15 and 16 at Hollywood Park, on the grounds adjacent to SoFi Stadium in Inglewood, Calif. Other notable artists on the lineup include Quavo, Bossman Dlow, Sexyy Red, Ken Carson, Destroy Lonely, YG, OsamaSon, Hurricane Wisdom, Molly Santana, Skaiwater, Ski Mask the Slump God, Ab-Soul, 03 Greedo, Larry June, Dom Kennedy, Kamaiyah, Blxst, 310Babii and more.

“We’re excited to switch things up with a two-day format that keeps all the energy of Rolling Loud but makes it more affordable for our fans,” Cherif and Matt Zingler, co-founders and co-CEOs of Rolling Loud, previously said in a press release. “By cutting down a day, we can offer the same epic lineup, dope activations and unforgettable vibes at a price that’s easier on the wallet. At the end of the day, it’s all about making sure everyone can come together to celebrate hip-hop without breaking the bank.”

Rolling Loud California will include carnival rides, brand activations, art installations and more than 75 artist performances across three different stages.

Peso Pluma

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Hitsujibungaku announced its first first U.S. tour, the Hitsujibungaku US West Coast Tour 2025, set to kick off April 10 in San Diego, California. The three-piece alternative J-pop band’s trek is scheduled to make stops in San Diego, Los Angeles, San Francisco and Portland, Oregon. Canadian pop singer Jonathan Roy will accompany the group to […]

After a breakthrough 2024, Knox is not slowing down just yet.
In fact, it’s only January and he’s already released another viral track, “Pick Your Poison,” on Friday (Jan. 24), following immediately in the footsteps of his previous hits “Sneakers” and his first Billboard Hot 100-charting track, “Not The 1975.” The song, which he had been teasing on his social media platforms leading up to its release, finds the 27-year-old declaring over a thumping, early 2000s-inspired drum beat: “I’ll admit, I’m kinda craving the taste of something new/ So, come on, honey, pick your poison/ And I said, ‘Can I pick you?’”

“‘Pick Your Poison’ almost lives in the same world as ‘Not The 1975,’ thematically and lyrically,” Knox tells Billboard of his latest release, “But I feel like I spent all of 2024 putting out pretty pop-leaning records. What I wanted to do with this song, and why I think it’s the perfect lead-in to my album and everything that’s coming this year is that it has the same pop energy as ‘Not The 1975’ but it sonically feels more like ‘Sneakers,’ and takes it back to that nostalgic feel that I love while still feeling brand new.”

That yearning for nostalgia also serves as a main theme in his upcoming debut album, Going Going Gone, set for release on April 4 via Atlantic Records — though he admits that the project’s title was not what he was originally planning. “I ended up not being able to use my original idea, because I wanted to do something based around the movie The Breakfast Club, but we couldn’t get cleared for it,” he recalls with a laugh. “There’s a quote from the movie that’s my favorite quote ever, where [Mr. Vernon] says, ‘Spend a little less time trying to impress people and a little more time trying to make something of yourself.’ For a long time, when I was making this record, I was constantly thinking, ‘I hope other people like this,’ instead of just making music that I loved. I wanted to continue to shift that mindset going into my album.”

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With that shift in mindset, Knox is working hard at maintaining his noticeably levelheaded demeanor as he heads into the release of Going Going Gone, and managing the pressure that comes following a breakout hit like “Not The 1975.” “I just take it day by day,” he admits. “If you think too much about it, it can be stressful but I’m just going to keep doing what I’ve always done, which is make music that I love and, hopefully, it still connects. They say that ‘pressure is privilege,’ and it’s true. I never would have thought I’d be in a position like this.”

Overall, Knox hopes that his fans can “feel comfortable being themselves when they hear my music.” Thankfully, they’ll be able to experience that in person when the singer goes on tour this spring in support of Going Going Gone. The run kicks off in Washington, D.C., on April 12 and will travel across the country before wrapping up in Nashville, Tenn., on May 10.

See the full list of tour dates, and pre-order Going Going Gone here.

Bad Bunny’s all-Spanish Debí Tirar Más Fotos seems poised to enter its third week at No. 1 on the Billboard 200 chart, and with it comes renewed hope for a salsa comeback that many in the industry have been heralding for years now.

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To be clear, if you listen to Debí Tirar in its entirety, you will quickly hear it is not a salsa album, or trap, or reggaetón, or even tropical music. Rather, this is a love letter to Puerto Rico and its music in a dizzying array of genres and rhythms — with urban and trap music at its core, but infused throughout with tropical genres like plena, bomba and yes, salsa, both as protagonists and guests of some of the 17 tracks.

The tone is set in the opening “Nuevayol,” which kicks off covering the opening verses of El Gran Combo de Puerto Rico’s 1975 salsa anthem “Un Verano en Nueva York,” then eventually devolves into a rapid reggaetón beat.

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It’s clever, this particular fusion of tropical and urban, never quite taking over the other’s territory, comingling the two worlds with extreme care and authenticity. Bad Bunny, a trap star, manages to bring in salsa devotees in the first 45 seconds of his album without alienating his core reggaetón fan base — which will find something to connect to in the next 45 seconds. It’s the meeting of two musical worlds that have danced around each other for decades now; Celia Cruz incorporated rap into her groundbreaking “La Negra Tiene Tumbao” single in 2001; Daddy Yankee blended mambo and reggaetón in his mega-hit “Lo Que Pasó Pasó,” included on his seminal Barrio Fino album of 2004, just to name two prominent examples.

But while rap and reggaetón soared, tropical music and salsa waned. Not only is tropical music the smallest subgenre of Latin music commercially, it’s also been the slowest-growing of the past few years, according to Luminate.

Now, Bad Bunny and some of his fellow urban stars could help change that. Last year, another reggaetón star, Rauw Alejandro, released Cosa Nuestra, an album full of salsa and Puerto Rican notes. The set, named in part as an homage to Willie Colón and Hector Lavoe’s seminal 1969 salsa album of the same name, debuted at No. 6 on the Billboard 200 chart, making it Rauw Alejandro’s highest charting set. It would end up having the the highest-streaming first week for any Latin album in 2024.

“Salsa obviously is not my essence, but it’s something that’s in my blood and in my culture, and it’s something I love,” Rauw Alejandro told Billboard last fall. “The Colón-Lavoe Cosa Nuestra had the elegance and the musicality and the instruments, which you will hear in this album. It’s the first time I use my band and live music in almost an entire project.”

In Debí, Bad Bunny also leaned heavily on live instruments, incorporating students who play salsa from Puerto Rico’s Escuela Libre de Música in some of the album’s most compelling trakcs.

“This album, and specifically the song “Baile Inolvidable,” has viralized not just salsa music but I’m also seeing people taking salsa lessons,” Bunny told Billboard last week. “I think the whole world wants to dance salsa,” he added, which makes sense considering the video to “Baile” specifically features a salsa lesson.

Bunny’s performance on the Billboard charts seem to back that statement up. On the Billboard Global 200 and Hot Latin Songs chart this week, “DtMF” — which is infused with plena and includes plena singers — reigns at No. 1. There is no precedent for plena (which is a very traditional genre — think the cultural equivalent of bluegrass or gospel, given the use of vocals) rising on the charts like this in recent memory.

“Baile Inolvidable” and “Nuevayol,” the latter with its old salsa reference, follow at No. 2 and 3 on Hot Latin Songs, respectively. On the all-genre Hot 100 chart, “DTMF” sits at an astounding No. 2.

“Knowing the market, one could think reggaetón is what was going to shine most,” Bunny told Billboard. “But to see that the top song was a plena? That, I didn’t expect.”

To be honest, neither did we.

If we look at this week’s Tropical Albums chart, most titles are compilations or catalog albums. The newest release is Camilo’s album Cuatro, released last year, and Camilo is not a core tropical act. But he has connections to a growing group of tropical acts — in all subgenres — who have charted by collaborating with non-tropical acts. They include Mexican cumbia group Los Angeles Azules in tracks with Emilia and Nicky Nicole, and Prince Royce and María Becerra.

That still doesn’t put salsa in the top tiers of the chart. But it feels, finally, like such an ascent is truly on the horizon for the genre, beyond anecdotal evidence. If Bad Bunny’s listeners are willing to take in four-minute salsa tracks full of live instrumentation and soneos – or improvisation — it would stand to reason that they’d be willing to venture into other salsa territory.

This week’s Tropical Albums chart, for example, features new entries of six salsa compilation albums, including Luis Enrique and Eddie Santiago’s Los Principes de la Salsa at No. 13. The album was originally released in 1990, the heyday of “romantic salsa.”

More importantly, a new generation of salsa singers — which includes Luis Figueroa, Christian Alicea and Peter Nieto — are standing up for the genre, attempting to make a chart breakout with new fusions while staying true to the standards and spirit of the music.

Let’s see if reggaetón stars can help pave the way for them.

Will Smith is still wondering about how the trajectory of his career would have changed had he taken the role of Neo in The Matrix rather than starring in Wild Wild West.

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While Keanu Reaves shined in the role, Smith finally gets his shot at the 1999 blockbuster as part of the cinematic “Beautiful Scars” visual featuring Big Sean, which arrived on Thursday (Jan. 30).

“Look, you’ve made some awesome career choices your whole life,” the Detroit rapper — playing a Morpheus-like role — tells Smith before alluding to Will’s infamous 2022 Oscars slap. “There’s only one you truly regret. Well, maybe two. But we’re not gonna focus on that one.”

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If Smith takes the blue pill, he can keep his life as is, while the red allows him to go back in time and take on that Matrix role. “I really like my life right now,” Smith replies before swallowing both pills.

“That wasn’t even an option,” Sean says.

“Fly as an eagle, fresh outta Philly/ Yeah, I still rep the city/ Mirrors on the wall worth half a billi’‘Cause I’m a icon,” Smith brags in the opening verse.

Sean takes the baton following OBanga’s chorus and speeds up his flow while paying homage to Smith’s I Am Legend film. “I’m a livin’ legend, I’ma live and die a legend/ I ain’t tryna get it, b—h, I gotta get it,” Sean Don flexes with his assist.

A closing message from the simulation reads: “Wake up, Will. The matrix has you.”

2025 is shaping up for a busy return to music for Smith, who will be releasing his first album in 20 years as Based On a True Story is slated to arrive in March. The project features previously released singles “You Can Make It,” “Work of Art” and “Tantrum” featuring Joyner Lucas.

Watch the “Beautiful Scars” video below.

Kelly Rowland is an avid supporter of women supporting women — and she had a great role model to look up to in her Destiny’s Child days. The superstar joined Jennifer Hudson on the latter’s daytime talk show, where Hudson asked Rowland what inspired her passionate uplifting of her fellow women. The “Dilemma” singer revealed […]

After two years off, Dirtybird Campout will return this summer in partnership with NorCal’s longstanding Northern Nights festival.
The two indie festivals will unite for the new hybrid event, officially titled Dirtybird Campout x Northern Nights, on July 18-20 at Cook’s Valley Campground, roughly 200 miles north of San Francisco. Launched in 2015, Dirtybird Campout is an offshoot of the Dirtybird label, the influential electronic imprint founded by producer Claude VonStroke in 2005 and acquired by indie label, distributor and publisher EMPIRE in 2022.

“As the label was undergoing a leadership change under EMPIRE, it was important for us to take a step back and plan for the next evolution of the brand and the fan experience,” Moody Jones, general manager at EMPIRE and Dirtybird tells Billboard of the festival’s off years. “We knew we had to bring it back, and we know how much the fans have missed it, so it was a matter of timing it right.”

Tickets for Dirtybird Campout x Northern Nights are on sale now, with the lineup to be announced in the coming months.

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Northern Nights co-founder Andrew Borgelt says the collaboration “came together naturally” after the teams were introduced by a mutual colleague this past November. “From our very first conversation,” Borgelt continues, “it was clear that we shared a deep connection within the same music community. Throughout the process, both teams remained aligned on a shared vision — ensuring that each brand’s voice was authentically represented while seamlessly merging the essence of both festivals.”

As such, Dirtybird Campout x Northern Nights will feature signature Campout programming including camp games and activities along with Northern Nights’ standard offerings including its integration of cannabis culture. The event happens in the middle of Northern California’s so-called Emerald Triangle (the United States’ largest cannabis producing region made up of Humboldt, Mendocino and Trinity Counties) and has been a forerunner in offering legal cannabis retail and consumption areas.

Both events have historically booked indie, underground and left of center electronic music, with that vibe expected to continue in 2025.

Northern Nights

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Happening since 2013, Northern Nights takes place at Cook’s Valley Campground, which provides attendees access to the Eel River and an opportunity to party amid the redwoods. Northern Nights’ director of marketing and sales Matthew Whitlock says the new event will still provide “the signature Northern Nights experience, with the magic of the redwoods, our commitment to music, art and cannabis culture, and that intimate festival energy.

“But with Dirtybird in the mix,” he continues, “expect a whole new level of immersive fun — campout vibes, themed stages and the iconic Dirtybird Campout color games. This isn’t a takeover; it’s a collaboration of two beloved festival cultures, creating something fresh, bold, and unforgettable.”

“It’s no secret that the festival business is going through a challenging time right now, with higher tickets, rising costs and the recycled lineups contributing to subpar experiences,” Jones continues. “We only wanted to bring back Campout if we could provide the same experience in a sustainable way, without compromising on the core values we’re known for. With our Northern Nights partnership we found a way to accomplish all of that and couldn’t be happier with the synergy. Northern Nights has booked Dirtybird artists as headliners almost every year, and with our partnership, they have been one of our biggest supporters.”