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The second installment of “NOW PLAYING JAPAN,” a conference and networking event held by Billboard Japan and Luminate on domestic and international music consumption trends and marketing, was held at Billboard Live Tokyo on Sept. 18.
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At this event, representatives from Billboard JAPAN and Luminate gave presentations on the latest music consumption trends in Japan and abroad. In addition, Tatsuya Hori of the Ministry of Economy, Trade and Industry appeared as a guest speaker. Using the recently released “Report on the Music Industry’s Business Model for a New Era” as a basis, Hori explained the current status and challenges for Japanese artists to expand overseas. The following is a report on the event.
Presentation 1: Scott Ryan (Luminate)
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Scott Ryan, Executive Vice President of Luminate, took the stage first to introduce the latest trends in music streaming: In the first half of 2024, global on-demand audio streaming increased 15.1% compared to the previous year, which is equivalent to approximately 300 billion new streams. Among countries in the APAC + ANZ, Japan has displayed a steady increase of more than 10% in streaming, while several countries in Southeast Asia have shown growth of 20-30%. He also touched on listening trends that vary by country, including preferred genres (in Japan, “jazz,” “rock,” and “soundtrack” are over indexing compared to other Asian countries), the #1 source of music discovery (streaming in Indonesia, SNS in the Philippines, and TV in Japan), and differences in engagement with “foreign content” (95% in the Philippines, 74% in Singapore, and 57% in Japan). He also explained a snapshot of Japanese Gen Z music listeners: 44% of Gen Z listeners encounter music via streaming, are 1.4 times more likely to listen to music shared by friends on SNS than Japanese music listeners as a whole, and 27% less likely to listen to music from overseas.
Ryan concluded his presentation by giving three key points: “Streaming numbers are increasing globally, but the way people enjoy new content differs from country to country, so it is necessary to devise marketing plans and approaches accordingly”; “The way people encounter new music differs by region and generation, so for effective targeting, it is important to have smart information”; and “Streaming is still on the rise, and there are opportunities for growth on a global scale across regions.”
Presentation 2: Helena Kosinski (Luminate)
Helena Kosinski, Luminate’s Global Vice President, presented the challenges and new solutions for the industry in assigning key music data identifiers and metadata, including ISNI, ISRC and ISWC, with examples from Japan. While the assignment of music data identifiers is becoming more widespread in the industry, the importance of ISNI is not yet fully understood. In addition, there are cases where incorrect information is linked due to duplication of artist names and song titles, and where multiple identifiers are registered for the same song. Furthermore, songs having identifiers that are unknown to the rights holders is also an issue. As a result, there are many recordings that are not linked to the correct rights holders (lyricists, composers, etc.), and royalties are not being accurately distributed. In fact, it appears that 16.25% (approximately $120 million) of the royalties that were due to be paid by the MLC in 2022 have still not been distributed as of 2024.
As a solution to these issues, Luminate acquired Quansic, a service that collects multiple identifiers and consolidates them in one place, in February 2024 to improve the quality of metadata. Kosinski spoke about the importance and benefits of having correct metadata, with an explanation of this service. For labels, the benefits of having ISNI are “increased visibility and clarity of content on DSPs,” “increased promotional opportunities such as additions to official playlists (as songs with more complete metadata are preferred),” and “getting paid quickly and correctly”. In a test case conducted by Luminate, the number of streams also increased by 6-18%.
Benefits for DSPs through Quansic included improved search accuracy on the platform, support for artist names in other languages, and the ability to distinguish duplicate artists by adding more than twice as many new identifiers. For music publishers, the benefits include securing royalties from all the songs and recordings they manage, automatic recognition of new releases in their catalogs, and better predictability of future revenues. A test case for a publisher showed a 3-18% increase in streaming numbers. Kosinski concluded by giving “metadata is hard” and “fix the problem before you lose royalties” as key points, and urged a free evaluation with Luminate.
Presentation 3: Tatsuya Hori (METI)
Tatsuya Hori, Consulting Fellow at the Research Institute of Economy, Trade and Industry (RIETI), Ministry of Economy, Trade and Industry (METI), gave a presentation on “The Potential of the Japanese Music Market” based on the “Report on the Music Industry’s Business Model for a New Era”, which was released in July 2024 and attracted wide attention both within and outside the industry. The “content industry,” which includes music, is growing remarkably on a global scale. In Japan, overseas sales are comparable in scale to exports from the steel and semiconductor industries, and the high economic ripple effect has led to the recognition that this industry could become a key industry in Japan and drive economic growth. Based on this premise and the data used in the report, he indicated that the characteristics of the Japanese music industry are the “diversity and accumulation of music”.
He also noted that, since streaming has become the center of the global music industry, overseas expansion and digitalization are two sides of the same coin, and that it is essential for the music business to respond quickly to the digitalization of the industry. He also stressed the importance of creating an environment that facilitates the activities of creators who are engaged in production and distribution on their own.
Presentation 4: Seiji Isozaki (Billboard Japan)
Seiji Isozaki of Billboard Japan, gave a presentation on current trends in the world of Japanese music based on the Global chart data for the first half of 2024. In particular, he pointed out that compared to the first half of 2023, the share of Japanese music is increasing in the U.S. and South Korea, and that the share of new releases at the top of the charts is rising in line with the attention paid to anime and game releases. He explained the importance of understanding the market structure of each country and the importance of “increasing resolution” in order to create hits in Asia & globally.
In the U.S. and South Korea, “Artists who increased the number of streams per day and increased their market share” and “Artists who increased the number of streams per day and increased their market share in the corresponding countries” were respectively presented in comparison to the previous year. Names such as Azumi Takahashi, known for her singing in the “Persona” game series, PSYCHIC FEVER from EXILE TRIBE, and eill were mentioned.
Text: Haruki Saito, Maiko Murata
Tate McRae is proof that some pop stars are born this way. The Calgary, Alberta, native appears to have just exploded into our consciousness over the past year or so, but take a dive into the 21-year-old singer’s backstory, and you can see that she’s been laying the groundwork for her chart domination for more than half her life.
After starting dance lessons at 6 years old and focusing on her moves over vocals, McRae began entering a series of dance competitions in the U.S. At 13, she joined the cast of the 13th season of So You Think You Can Dance, coming in third place, making her the highest placing Canadian in the reality show’s history.
That led to some sweet follow-up gigs thanks to the dance-centric YouTube channel she launched in 2011, including dancing at a Calgary stop on fellow Canadian Justin Bieber’s 2016 Purpose world tour. Before pivoting to music, McCrea launched her “Create With Tate” video series in 2017, which morphed into focusing on original songs she’d written, including the sticky ballad “One Day,” which to date has racked up more than 40 million views.
Those videos helped McRae land a recording contract with RCA Records in 2019, which released her debut EP, All the Things I Never Said, in January 2020; the collection hit No. 16 on Billboard‘s Heatseekers albums chart and featured the lead single “Tear Myself Apart,” co-written by Billie Eilish and brother/producer Finneas.
Wasting no time, McRae was back in March 2021 with a second EP, Too Young to Be Sad, which included her breakthrough single, the brooding “You Broke Me First.” The song spent 38 weeks on the Billboard Hot 100, where it peaked at No. 17, marking McRae’s highest chart success to that point. In addition, Too Young to Be Sad was crowned the most streamed EP by a female artist on Spotify in 2021 and “You Broke Me First” was featured in more than one million TikTok videos. McRae was the youngest person included on the Forbes 30 Under 30 list in 2021, where the then-17-year-old took her place among such 20something stars as Lil Baby, Melanie Martinez, Roddy Richh, Gabby Barrett and Doja Cat.
Though her star really began rising in the midst of the global COVID-19 pandemic when everyone was trapped at home, McRae kept the creative fires burning, releasing her debut full-length studio album, I Used to Think I Could Fly, in May 2022. The album peaked at No. 13 on the Billboard 200 chart, with bubbly, jealousy-tinged single “She’s All I Wanna Be” spending 20 weeks on the Hot 100, where it ran up to No. 44.
Then things rocketed to a whole new level with the release of the lead single from McRae’s No. 4-charting sophomore album 2023’s Think Later, the angsty dance pop burner “Greedy.” The song was accompanied by a Great North-appropriate video featuring sexy ice rink dance routines and McRae cruising on the ice atop a Zamboni, which may have helped it race up to No. 3 on the Hot 100 tally.
Things kept humming along with the next single, the Bieber-esque pop kiss-off “Exes,” whose sultry, dance-heavy video paid homage to some of McRae’s inspirations, including Britney Spears and Christina Aguilera; the song topped out at No. 34 on the Hot 100. The beat went on with the third electro-pop single from the collection, “It’s OK I’m OK,” which grabbed attention for its skin-baring, street dancing music video.
Watch Billboard Explains: Tate McRae Rise to Pop Superstardom in the video above.
After the video, catch up on more Billboard Explains videos and learn about Peso Pluma and the Mexican music boom, the role record labels play, origins of hip-hop, how Beyoncé arrived at Renaissance, the evolution of girl groups, BBMAs, NFTs, SXSW, the magic of boy bands, American Music Awards, the Billboard Latin Music Awards, the Hot 100 chart, how R&B/hip-hop became the biggest genre in the U.S., how festivals book their lineups, Billie Eilish’s formula for success, the history of rap battles, nonbinary awareness in music, the Billboard Music Awards, the Free Britney movement, rise of K-pop in the U.S., why Taylor Swift is re-recording her first six albums, the boom of hit all-female collaborations, how Grammy nominees and winners are chosen, why songwriters are selling their publishing catalogs, how the Super Bowl halftime show is booked and more.
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Beyond that, so many albums! These are the best new dance projects of the week.
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Eli & Fur, Dreamscapes
The London-born, Los Angeles-based duo release their second album, Dreamscapes, with the project sounding as hypnotic and ethereal as its name suggests. The pair maintain a depth and delicacy throughout, even when they dial up the bass lines and BPM. Altogether it’s a sleek, sophisticated, no-skips effort, with a song for each phase of the night — from getting yourself ready, to falling in love on that dancefloor to the moment of sunrise that’s as much a feeling as a naturally occurring daily event. The pair play a tight trio of shows in Los Angeles, New York City and London starting Oct. 12.
Lane 8, Childish
Earlier this month it became clear something was happening, or about to happen, in the Lane 8 universe when the artist wiped his Instagram account. Not long after, an assemblage of footage of the producer as a child — playing the piano, dressed up for Halloween, pulling his sister in a wagon — was posted. Three days later, on Sept. 16, he announced his fifth studio album, Childish. There would be no singles, just a complete album, out today. The artist himself summarizes the project’s ethos best, writing that as he’s watched his own children become more creative, “I understand now how important creating has always been for my own mental well being, and my sense of pride and worth. I remember such vivid feelings of infinite possibility while creating as a kid.
“Thinking about all of this made me realize that my own approach to art has changed a lot over the years,” he continues. “When you make a living off your art, people need to like what you make for the whole thing to work. A pressure to please others starts to creep into the creative process, whether you want it to or not. It was only by watching our kids create that I fully appreciated how much my own process had changed. It hurt to admit it at first, but what followed was a new sense of liberation and motivation, because i knew it didn’t have to be that way.”
The 10-track project, which features collaborations with Kasablanca, Sultan + Shepherd and more, is out on Lane 8’s own This Never Happened label.
Ben Böhmer, Bloom
The inimitable Ben Böhmer returns with his third studio album, Bloom, a nine-track demonstration of all the depth, lushness and absolute feeling the German producer is a master of. Out on Ninja Tune, the project finds him collaborating with luminaries like Lykke Li, Oh Wonder and Enfant Sauvage, the producer who’s also one half of The Blaze. Together this latter artist and Böhmer absolutely send it one of the album’s centerpieces, “Evermore,” a cinematic showstopper that balances an exquisite string arrangement, a shimmering bridge and production with serious muscle. Böhmer plays this weekend at Portola in San Francisco.
TSHA, Sad Girl
Almost exactly two years after the release of her debut album, Capricorn Sun, TSHA returns with its followup, Sad Girl. The album, out on Ninja Tune, opens with a spoken word collab with London-based poet Dan Whitlam, who proclaims the album’s thesis statement, “sometimes the sad feels better than feeling good, and that’s okay.” And in a music scene that’s perpetually pushing ideas of dancing! and fun! and that any given night at the club just might be the greatest night of your life!, TSHA here acknowledges that life sometimes the world and the dancefloor get awful blue, too — expressing the idea over a dozen tracks, and for the first time putting her own vocals on a few of them. The punchy, swirly “Take” is a standout, and the album closes with the equally tough and stylish “Fight.”
Justice, “Neverender (Kaytranada Remix)”
“Neverender,” a single and standout from Justice’s April album Hyperdrama gets an edit from fellow master Kaytranada, who strips the song or much of its heft, trading out the punchy layers of the original and swapping them for echo-ey drums, strings and a lot of chimes. Kaytra’s airy take comes alongside another warm edit from Rampa of Keinemusic. In addition to all that, Justice has released a new video for the original “Neverender,” which bathes the eyes in vintage anime. Justice plays Portola in San Francisco this weekend and will make their Hollywood Bowl debut on October 4.
Lszee, Lszee
After months of hype, French bass titan CloZee and the proudly heady producer Lsdream release their collaborative self-titled album. Playing like ear salve for anyone who enjoys camping festivals, bass music and tie-dye (preferably all at the same time), the album melds each producer’s celestially-leaning, world music influenced and thoroughly pummeling styles into a groovy, deep, totally fun 13-track collection. The spacey “Wook Whistle” is a sly nod to the fact that these two know exactly in which realm their hardcore fans exist, with the pair headlining the genre nexus of Red Rock Amphitheatre on Oct. 5-6 before headlining the Brooklyn Mirage October 12.
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Lady Gaga wasn’t quite ready to let her Joker: Folie à Deux character go, so she created an accompanying 13-track album titled Harlequin.
Joker: Folie à Deux follows Phoenix’s return as Arthur Fleck, a.k.a the Joker, who is now confined in Arkham Asylum. There, he meets Gaga’s Harleen “Lee” Quinzel, and they form a powerfully chaotic bond with the goal of causing mayhem across Gotham City. Unlike the first Joker film, the sequel includes a series of musical numbers, which is where fans see Gaga in her element.
“This idea of dual identities was always something that was a part of my music making,” Gaga shared in a new interview with Apple Music’s Zane Lowe of the inspiration behind Harlequin. “I was always creating characters in my music and when I made Lee for Joker, she just really had this profound effect on me. The film had so much music in it, so much music that I love, and I was able to discover the character through the story, through the music that we did live every day as well as dance and the costumes and the makeup. So I kind of had this deep experience with the character and she just didn’t really leave me creatively and I decided I wanted to make a whole album inspired by her.”
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She continued, “She’s a really complex woman and I think, particularly as a woman in music and a female producer, it was really fun to go, ‘This album will be and I will be what I want, when I decide, whenever I feel like it. If I want it to be blues, it’ll be blues. If I want it to be funk, it’ll be funk. If I want it to be soul, it’ll be soul.’”
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The project features covers of old classics — including reimagined showtunes like “Good Morning” (Singing in the Rain) and “If My Friends Could See Me Now” (Sweet Charity) — and “celebrates a figure who thrives on danger, who lives for the undefinable, and who embraces the beautiful chaos of her own dreams,” per a press release. Harlequin also features two original songs, the dramatic waltz “Folie à Deux” and the acoustic ballad “Happy Mistake.”
“BloodPop and I had written this together and then I kind of took it to the next place,” she said of “Happy Mistake,” before adding, “It was all in the image of the character, but also kind of at the very core of her soul, which is really just me. Every character I play, it just has me as the gravity. I am wrestling, on that record, with a lot of feelings about so much that I’ve been through as an artist, everything I went through growing up in the public eye, and the industry since I was a teenager.”
Ultimately, Gaga says filming the Joker film with Phoenix was a “really soulful experience” for her. “It’s like these two people find love in this really dark place and it brings them all the light,” she explained.
Watch Zane Lowe’s full interview with Lady Gaga below. Joker: Folie à Deux hits theaters on Oct. 4.
Tee Grizzley has been on a good run. First, he had Future on “Swear to God,” where the Atlanta rapper teased his recent mixtape by mentioning his alter-ego Pluto multiple times and starting the chorus off by rapping, “F—k your album, s—t ain’t slappin’ like my mixtape.” Then, Tee linked up with fellow Detroit rapper […]
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Rod Wave is as consistent of an artist as they come. Having released a project every year since 2017, the Florida singer is checking off 2024’s box to continue his streak with Last Lap.
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Wave announced on Friday (Sept. 27) that his Last Lap album is slated to arrive on Oct. 11 via Alamo Records. If he debuts atop the Billboard 200 once again, that will give Rod four consecutive chart-toppers.
On the heels of “Passport Junkie,” the 26-year-old unleashed the poignant “Fall Fast in Love” as well on Friday. The second single from his upcoming album finds Rod Wave exploring how falling for a romantic interest very quickly can be a dangerous proposition in life, but he’s willing to roll the dice.
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“Fallin’ fast in love, it’s never been a safe thing/ Are you fallin’ fast enough/ They’ll tell you that we’re crazy/ If you’re not scared/ Yeah, I’ll be right here,” he croons.
Wave also released an accompanying visual to the sultry single, which delves into the puppy-love stages of a relationship in elementary school and grows into adulthood when the couple deals with life’s hurdles.
“Passport Junkie” served as the album’s lead single and notched Rod his 71st entry on the Billboard Hot 100 when it debuted at No. 61.
Following Last Lap‘s arrival, Rod Wave will hit the road for the Last Lap Tour with Moneybagg Yo and Toosii.
The North American trek kicks off in Phoenix on Oct. 19, and will make stops in Oakland, Sacramento, Houston, Dallas, Memphis, Lexington, Detroit, Chicago, Brooklyn, Boston, Baltimore, Philly, Nashville and Orlando, before wrapping up in Ft. Lauderdale on Dec. 18.
Rod Wave is riding high off the success of 2023’s Nostalgia. Wave’s fifth studio LP debuted atop the Billboard 200 with 137,000 total album-equivalent units sold in the first week. All 18 tracks from the LP also made the Billboard Hot 100.