Music

J.B. Moore, a key contributor to some of hip-hop’s earliest hits, died in Manhattan on March 13 of pancreatic cancer. He was 81.
Though not well-known today, Moore was instrumental in hip-hop’s early mainstream success in the late 1970s and early 1980s, when he helped produce and write records for Kurtis Blow with Robert “Rocky” Ford Jr., his friend and colleague at Billboard, where Moore worked in ad sales and Ford was a reporter. (Ford died in 2020.)

Moore, who also sometimes wrote jazz reviews for Billboard, is credited as a producer and writer on classic early hip-hop tracks like “The Breaks,” “Christmas Rappin’” and “Basketball.”

“One of the interesting things about our partnership,” Moore said of Ford in a 2001 oral history for the Museum of Pop Culture in Seattle, “is that, as Robert and I got to know each other at Billboard, we realized that he was a black guy from the middle of Hollis, Queens and I was a white guy from the North Shore of Long Island, and our record collections were virtually identical. I think we had 800 records a piece and 200 of them were different.”

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Released during the 1979 holiday season, “Christmas Rappin’” was the brainchild of Ford, who came up with the idea of writing a Christmas song because he had a kid on the way — telling Moore that “Christmas records are perennials, and therefore you get royalties ad infinitum on them,” according to Moore’s recollection for the oral history.

Moore, already familiar with the guitar, bass, and songwriting, didn’t set out to write and produce rap records. Having served in the Vietnam War, he was originally saving up money to write a novel about the conflict. “I had been saving money to leave Billboard to write a book for five years,” said Moore for the oral history. “I had about $10,000 and that got invested in making ‘Christmas Rappin.’”

Through Ford’s relationship with a then up-and-coming Russell Simmons, who was then promoting Blow, he and Moore got the young rapper to lay down the “Christman Rappin’” lyrics, which were inspired by the Clement Clarke Moore poem “The Night Before Christmas” — and the rest was history.

Ford and Moore shopped the song around to about 20 labels and were rejected until Mercury Records gave them a shot with a two-single deal that would turn into an album deal if the singles were a success, according to a 2018 blog post written by Simmons.

“We didn’t think a major label would understand a rap record,” Moore recalled in the oral history. “But they would understand a parody.” He was right.

According to Simmons’ blog post, “Christmas Rappin’” sold close to 400,000 copies while their next single, Blow’s “The Breaks,” was the first rap song to be certified gold, selling 500,000 copies. “The Breaks” also peaked at No. 87 on the Billboard Hot 100, while “Basketball,” released in 1985, peaked at No. 71 on the chart. And just like that, Moore, Ford and Blow had carved out careers in the burgeoning new genre known as rap music.

Blow paid tribute to Moore on Instagram with a lengthy caption, writing in part, “Moore was a key figure in the early commercialization of Hip Hop. His productions helped bridge the gap between Hip Hop and mainstream audiences in the late ‘70s and early ‘80s.” He concluded by writing, “Rest in power to a friend, teacher, pioneer who helped lay the foundation for what Hip Hop became. Thank you, JB, I learned so much.”

As a songwriting and production duo, Moore and Ford worked on Blow’s first four albums, helped produced three albums for Full Force, and even had a hand in Rodney Dangerfield’s classic parody rap song “Rappin Rodney,” which hit No. 83 on the Hot 100 in 1984.

Moore does not have any known immediate survivors.