Music
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The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard Hot 100 dated Feb. 22, we look at the multiple Kendrick Lamar songs that could have a shot at capturing the No. 1 spot following the rapper’s Super Bowl halftime performance.
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Kendrick Lamar, “Not Like Us,” “Luther” (with SZA) & “TV Off” (feat. TV Gunplay) (pgLang/Interscope/ICLG): Kendrick Lamar just electrified the music-listening world with one of the most-anticipated Super Bowl halftime shows of all time — coming not just one week after a Grammy sweep on Feb. 2 that saw Lamar win all five of his nominations (including record and song of the year), but a year-long run of one W after another that saw him earn our editorial staff’s Greatest Pop Star of 2024 title. The performance was the most-watched in the show’s history, according to presenter Apple Music and the NFL, with over 133.5 million people tuning in to see K Dot take the ultimate victory lap.
And of course, the song they were most interested in seeing him play was his 2024 Billboard Hot 100-topper “Not Like Us.” The already-legendary diss track, our editorial staff’s No. 1 song of last year, had been tied up in litigation in recent months, thanks to lawsuits levied by its target, fellow rap superstar Drake, who seemed intent on making it difficult for his opponent to play the incendiary cut on the world’s biggest stage. But Lamar indeed delivered the song as his performance’s centerpiece, even offering a conspicuous (and already much-memed) smile to the camera upon his first “Say Drake…” mention.
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Though “Not Like Us” has been out for eight months already at this point, and enjoyed two separate trips to No. 1 on the Hot 100 (the second coming after the release of its similarly headline-capturing music video in July), it should have a good chance of capturing the top spot again this week. The song, which has continued to linger on the Hot 100 (already rebounding to No. 15 this week, in anticipation of Lamar’s set and following his big Grammy night), shot back to the top of the Spotify Daily Top Songs USA chart, the Apple Music real-time chart and the iTunes chart following Lamar’s performance, as its performance on Sunday night remains at the center of all pop- and hip-hop-related discussion this week.
But it’s not Lamar’s only track threatening the No. 1 spot this week. Lamar has also seen big gains this week for his GNX single “Luther,” which he and collaborator SZA also gave a centerpiece spot during his halftime set, and which currently ranks just below “Not Like Us” at No. 2 on each of the aforementioned rankings. And right underneath them is the Lefty Gunplay-featuring “TV Off,” which Lamar offered immediately following “Not Like Us” as the closing part of his performance – with producer Mustard coming out to dance and silently rap along to the anthem. “Luther” and “TV Off” are also in prime position on the Hot 100 currently, ranking at No. 3 and No. 10 on this week’s chart, respectively.
Radio play will also be a major factor in which of the Super Bowl-boosted Kendrick tracks plays the biggest threat to the Hot 100’s top spot next week. “Luther” is currently leading there, as it bounds from No. 14 to 11 on the Radio Songs chart this week, and has already been up another 9% in audience impressions over the first four days of this tracking week (Feb. 7-10), according to Luminate. But “TV Off” is also gaining, and “Not Like Us” is now rebounding as well, up a whopping 35% over that same four-day period.
If “Not Like Us” can sustain across streaming, sales and radio throughout the week, it might have the best chance of jumping to No. 1 next week – which would make it the extremely rare non-holiday single with three different runs at No. 1, each separated by multiple months. And regardless, we should see a whole lot of Kendrick Lamar in the top 10 next week.
Lady Gaga & Bruno Mars, “Die With a Smile” (Streamline/Interscope/Atlantic/ICLG) & Lady Gaga, “Abracadabra” (Interscope/ICLG): “Die With a Smile” is officially the song to beat this early 2025, with the superstar duet returning for a fifth frame at No. 1 this week, after briefly being interrupted by Travis Scott’s pole position-debuting “4×4.” The song has even finally captured the crown on Radio Songs, after Shaboozey’s historic 27-week run atop that chart with “A Bar Song (Tipsy),” and should also reign for a second week on that listing – though it will likely soon face serious competition from another starry Bruno Mars teamup, with ROSÉ on “APT.”
Speaking of Bruno and Gaga providing their own competition – the latter now has a breakout smash entirely of her own. Her “Abracadabra” bows at No. 29 on the Hot 100 this week with just over four days of tracking, after debuting with its music video as part of a Mastercard commercial during the Grammys. The song got off to a white-hot start on streaming, and continued growing in the days after, even briefly capturing the top spot on the Spotify Daily Top Songs USA chart — though it has since gotten buried under an avalanche of Kendrick Lamar and SZA. Regardless, the song should make a big jump in its first full week on the Hot 100 – perhaps to the top 10, if it doesn’t get boxed out by Kendrick – and is already aiming to debut on Pop Airplay, as well.
Chappell Roan, “Pink Pony Club” (Amusement/Island): Don’t forget about the Grammys’ best new artist, who has been surging on the Hot 100 following her big win and show-stopping performance of what now appears to be the signature song of Roan’s early career, “Pink Pony Club.” Despite being originally released in 2020, the song is only now really catching on both streaming and radio, as it re-enters Streaming Songs at No. 24 and hits a new high of No. 32 on Radio Songs this week. It should continue climbing on both listings next week, and may also rise on the Hot 100, after hitting a new peak of No. 18 this week.
The NBA All-Star Game — where the greats from the league’s two conferences face off every February — has been a staple of every professional basketball season since 1951 (outside of 1999, due to the lockout-shortened season). But as Carlton Myers, the NBA’s senior vp/head of live production and entertainment points out, “The NBA is […]
It was a good news/bad news day for Grimes on Tuesday (Feb. 11) when the “Delete Forever” singer learned that her ex Elon Musk had taken the couple’s first-born son to a White House briefing. In response to a commenter who noted that four-year-old “Lil X” (born X Æ A-Xii) “was very polite today! You raised him well. He was so cute when he told DJT [Donald Trump] ‘please forgive me, I need to pee,’” Grimes criticized Musk for including their child in the photo-op.
Grimes did not find the seemingly uncleared appearance by her son quite so charming, responding, “He should not be in public like this. I did not see this, thank u for alerting me.” The preschooler spent some of his time in the Oval Office on his father’s shoulders as Trump signed an executive order giving the Tesla boss’ controversial Department of Government Efficiency (DOGE) more power to continue its legally suspect slash-and-burn march through the federal beuracracy.
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“But I’m glad he was polite. Sigh,” Grimes added of the little one who at one point was seen picking his nose just inches away from a seemingly irritated Trump. X, dressed in a suit and tie, also pulled faces and seemed to imitate his father’s gestures, at one point mussing Musk’s hair and grabbing his ears in boredom during the daytime White House appearance.
Grimes has three children with Musk — who has a total of 12 children from three different women — and has often been at odds with the world’s richest man over the rearing of their children and his often-controversial public statements. Last month, when Musk made what was widely interpreted as a pair of vigorous Nazi salutes during an inauguration event for Trump, Grimes quickly distanced herself from the billionaire who in late January told a crowd of supporters of the far-right Alternative For Germany party that, “children should not be guilty of the sins of their parents, let alone their great-grandparents,” in an apparent reference to Nazi Germany just two days before Holocaust Remembrance Day.
“There is too much focus on past guilt, and we need to move beyond that,” Musk added, praising the anti-immigration, anti-cultural integration party as the “best hope for Germany.”
At the time of the salutes, Grimes wrote, “it is unhealthy that people are this upset when I have not even been online yet today and am only just learning about this controversy now. I don’t know what happened and I will not make a rash statement – I am not a citizen of this country.” She later made it clear that she did not approve of the seemingly fascist gesture many took as a version of the “Sieg Heil” gesture associated with Holocaust mastermind Adolf Hitler and the Nazi party.
“I am not him. I will not make a statement every time he does something. I can only send love back into a world that is hurting,” Grimes said. “To be clear i could go talk s–t and be on a bunch of magazine covers and be a feminist hero and get clout – but it would serve no purpose. I choose my children’s wellbeing. I promise you it doesn’t feel good to be hated all the time for things I don’t even know about, cannot predict and cannot control. But I also chose this path, I accept it. I make the best of it, and I simply wish happiness and health to all.”
Check out Grimes’ post below.
He should not be in public like this. I did not see this, thank u for alerting me. But I’m glad he was polite. Sigh— 𝖦𝗋𝗂𝗆𝖾𝗌 ⏳ (@Grimezsz) February 12, 2025
The Rock & Roll Hall of Fame has unveiled its 2025 nominees, and while every person and band on the list is more than deserving to be welcomed into the institution’s esteemed ranks, only a few can be.
As announced Wednesday (Feb. 12), the names on this year’s ballot include Mariah Carey, Oasis, Bad Company, The Black Crowes, Chubby Checker, Joe Cocker, Billy Idol, Joy Division/New Order, Cyndi Lauper, Maná, Oasis, Outkast, Phish, Soundgarden and The White Stripes. Eight of those acts — Bad Company, the Black Crowes, Checker, Cocker, Idol, Maná, Outkast and Phish — are first-time nominees, while the other six have been in RRHOF consideration in years past.
Those names will now be narrowed down by an international panel of more than 1,200 artists, historians and music industry players, with a fan-voted element factored in. That group’s selected nominees will be revealed in April, as well as whether they’ll be entering in the musical influence or musical excellence categories. An induction ceremony in Los Angeles will follow in the fall, coming one year after the 2024 class comprised of Mary J. Blige, Cher, Dave Matthews Band, Foreigner, Peter Frampton, Kool & the Gang, Ozzy Osbourne and A Tribe Called Quest was inaugurated into the hallowed Rock Hall.
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But while the list of nominees chosen for immortalization in the coveted hall of fame is largely up to panelists, Billboard wants to know who you would select from this year’s shortlist. Tell us who you most want to see inducted into the RRHOF by casting your vote below.
Coincidence or not, it was a full moon Tuesday (Feb. 11) in Rio de Janeiro. The sky was clear, without stars, as the biggest star got ready to shine at the Nilton Santos Stadium, also known as Engenhão. Accompanied by her army — correction: her pack — She-Wolf Shakira marched toward the stage focused on […]
Mandy Moore had a simple message for Amazon on Tuesday (Feb. 11): “Do better.” The singer/actress lashed out at the global giant in her Instagram Story after she said the company delivered a package to her in-laws’ house in Pasadena, which was totally destroyed by last month’s devastating wildfires.
“Do better, Amazon,” she wrote in the Story that has since timed out, alongside a photo of the charred home and an image of the package sitting amidst the destruction. “Can we not have better discretion than to leave a package at a residence that no longer exists? This is my mother and father in law’s home. Smh.”
According to TMZ, Amazon responded to Moore’s post, with a spokesperson saying, “We’ve reached out to Ms. Moore via Instagram to apologize for this and to ask for more information from her in-laws so we’re better able investigate what happened here.” The representative added, “For weeks, we’ve advised those who are delivering on our behalf in southern California to use discretion in areas that were impacted by wildfires – especially if it involves delivering to a damaged home – that clearly didn’t happen here.”
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Moore, who initially reported that her home was also partially destroyed by one of the half dozen fires that killed 29 and destroyed more than 16,00 homes and other structures, also posted an emotional chronicle of her own flight from the Santa Ana winds-fueled conflagrations. “We never got an evacuation notice. Sometimes in the quieter moments of processing the last month, I play the game of what would have happened if I didn’t have my phone next to me, playing my typical ‘piano for deep sleep’ mix as I nursed Lou before bed, so I could answer the call from my brother-in-law?” Moore wrote on Instagram on Tuesday along with an image of the damage caused by the fire.
“It was 6:45 p.m. and he told me he, his wife, and our niece were evacuating, grabbing my in-laws (his parents) and getting the heck out of Dodge and we should do the same,” Moore continued. “I calmly walked downstairs and relayed this to my husband and without skipping a beat, we promptly packed up the kids (in their pjs), our dog, and scrambled to find our 3 cats as the power went out. I’ll never forget Taylor trying to figure out how to manually open our two little garage doors (they’d just finished construction around Thanksgiving and we’d just started using them—) in the harrowing 60 mph winds, as the sky glowed a dark red and ash started to fall all around us.”
Moore described racing across town dodging fallen tress on the freeway on their way to the safety of a friend’s home and getting her three kids to bed before running to Target to buy a litter box and some water. She also chronicled obsessively refreshing the Watch Duty wildfire map all night as she watched the evacuation zone narrow in on the eight-block radius around her home.
“It took until 4 a.m. for it to turn red. All the while, tossing and turning with a stomach-churning anxiety I’ve never experienced before, both boys passed out between us in bed,” Moore wrote. “[Oldest child daughter] Lou slept on the floor in a travel crib, and the dog curled up protectively by the door.”
She said that they just found out this week that their house is still standing, but that because of the proximity to the fires around their home, everything inside of it was a “near total loss. Clothes, furniture, pretty much everything will have to be disposed of… maybe even the walls too. We won’t be there for a very long time as it and the neighborhood itself get sorted out and cleaned and the rebuilding starts. I say all of this because i’m struggling. Yes we are exceedingly lucky to technically still have the structure of a home. But also… do we still have a home? I think my definition is in flux. The physical space? No. It goes without saying that our sweet brood and our pets are ALL that matters and home is where we are together… but having a sanctuary and safe space to feel settled really goes a long way too.”
The singer described “stumbling” on the home in the early days of COVID, instinctively knowing it was where they wanted to raise their kids; she found out she was pregnant with youngest son Gus two weeks after they closed on the home. Moore said they painstakingly restored and remodeled the home to make it their own and were just weeks away from finally finishing the work when the fires hit.
“I’m not saying all of this because I’m asking you to feel more sorry for us than someone else. Like I said, I am grateful. We’re so lucky!,” Moore wrote of the loss of the home and its contents, as well as the destruction of Taylor’s home studio. “By the grace of god we found a place to stay in the meantime and the kids are happy and safe. We’ve even starting collecting the books and toys that they’ve lost. It’s not a competition of who lost what or more. Real human beings across this town, regardless of their jobs or socioeconomic status, lost the life they’d come to know and count on in an instant. My whole heart is with them. Every one of them. This place, our home and the town itself, was our dream and I hope in time it will feel like that again… just a slightly different one.”
Last month, Moore’s brother-in-law, Dawes drummer Griffin Goldsmith, revealed that Moore and her family were taking shelter with her friend Hilary Duff. He also noted that he’d convinced his whole family and some close friends to move to Altadena years ago, including the siblings’ parents, who lived around the corner from him. Both Griffin and the Goldsmith’s parents lost their homes, while Taylor and husband Dawes singer Taylor Goldsmith had to flee their home and former Dawes bassist Wylie Gelber and his wife and their first crew member and old friend Jake lost their homes as well.
It’s been nearly five years since Naya Rivera died at 33 years old in an accidental drowning incident while taking her son, Josey — who turns 10 in September — on a boat trip in Lake Piru, Calif. And now, the Glee star’s ex-husband, actor Ryan Dorsey, is speaking out about her death and raising their child alone for the first time in depth, sitting down with People for an on-camera interview posted Wednesday (Feb. 12).
Looking back on the day he first got the call that Rivera had gone missing in July 2020 — with authorities at the time finding then-4-year-old Josey sleeping alone on a boat rented by the singer-actress, who was nowhere to be found — Dorsey said he was full of confusion and fear. “I instantly said, ‘What do you mean? She knows how to swim,’” he told the publication. “I didn’t know what to think, but I feared the worst.”
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Rivera’s disappearance quickly made national headlines, with fans, friends and Glee cast members all joining together at the time to voice their fears and pray for her safe return. Dorsey said he immediately drove to Lake Piru from Big Bear, Calif., speeding and “chain-smoking cigarettes” the whole drive before reuniting with Josey as authorities embarked on a search for Rivera’s body.
“It was the worst five days of my life,” recalled the actor, who says it’s still difficult to see photos of his ex-wife, much less hear songs that remind him of her (such as Amy Winehouse’s “Valerie,” which she famously covered on Glee).
One day after Rivera’s body was finally found in a remote part of the lake — sparking an outpouring of messages of grief from those who knew her, including numerous Glee costars and ex-boyfriend Big Sean — examiners ruled her death an accidental drowning and posited that she had used all of her strength to push Josey back onto the boat before she succumbed to the strength of the water. According to Dorsey, Josey has since been able to recall heartbreaking moments from the tragedy, such as how he and his mom had jumped off the boat to take a swim before Rivera noticed that the boat was drifting away, after which she instructed her son to swim back toward it.
“He said that the last thing she said was his name, and then she went under, and he didn’t see her anymore,” Dorsey told People. “Something he’s said over and over is that he was trying to find a life raft, and there was a rope, but there was a big spider on the rope, and he was too scared to throw it. I keep reassuring him, ‘Buddy, that rope wasn’t going to be long enough.’”
“That obviously still sticks out in his head because he feels like he could have saved her,” Dorsey added. “I think she just got caught up in a brush — that or a weird undercurrent from the dam. It was just a freak occurrence.”
Rivera and Dorsey had an on-again, off-again relationship. After getting back together following a breakup, the pair tied the knot in 2014 and welcomed Josey the next year; the Sorry Not Sorry later filed for divorce in 2016.
Dorsey has now spent the last four and a half years raising Josey as a single dad, moving to West Virginia after Rivera’s funeral to escape paparazzi. The actor says the experience has affected his approach as a parent. “I treat him differently than I would a normal kid because of what he’s been through. … For me, it’s not a big deal if he hears a bad word or if he sees someone get killed on TV,” Dorsey told the publication.
Josey is also definitely “his mama’s son, because when he doesn’t get the answer he wants, he keeps talking,” Dorsey added, smiling fondly. “He likes to talk, and that’s Mama for sure.”
Watch Dorsey’s emotional interview about Rivera below.
On Nov. 22, Kendrick surprised fans when, after winning what many consider the best rap battle ever, he released his sixth album GNX. However, after the shock of the surprise drop, fans were more taken aback by how the album sounded. Aside from a handful of songs like “Man at the Garden” and “Luther”, the project showcased a heavy and deeply rooted West Coast influence. The first voice you hear when you press play on “Wacced Out Murals,” the album’s intro, is not even Kendrick’s — it’s mariachi singer Deyra Barrera’s, “a genre of music that, thanks to L.A.’s heavy Mexican population, many in Kendrick’s generation grew up hearing while grabbing some tacos or visiting a neighbor’s house.
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He featured relatively unknown and underground Cali rappers throughout the album, giving artists like Lefty Gunplay, Dody6, AzChike, Hitta J3, YoungThreat and Peysoh their first charting hits. Songs like “Squabble Up”, “Hey Now”, “TV Off”, “Peekaboo”, “Dodger Blue” and “GNX” all have distinct West Coast production and put L.A. street lingo front and center. For example, “Squabble Up” uses a sample of Debbie Deb’s hook to freestyle classic “When I Hear Music,” which is popular in lowrider culture and has a Bay Area bounce to it. The video also features hyphy culture prominently, along with other easter-egg nods to life in California from a hip-hop perspective.
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But Kendrick Lamar wouldn’t be the only superstar to tap his home soil for inspiration in the past few months. Similar to the way Lamar used an unorthodox approach in setting off GNX with Barrera’s soulful vocals, Bad Bunny starts off his latest album Debí Tirar Más Fotos with the sounds of salsa, in the form of an interpolation of El Gran Combo’s “Un Verano en Nueva York” on the album’s intro “NuevaYol“. The listener immediately knows the direction in which Bunny’s planning to take them. This particular brand of salsa music exploded Stateside during the ‘70s, as more Puerto Ricans and Cubans moved to New York City and Miami, respectively. The Latino diaspora was thirsty for a new sound that helped speak to their new urban environment; sort of like reggaetón has become for younger generations.
The record’s third track, “Baile Inolvidable,” is essentially a salsa song, again wasting no time in telling the listener that this is a Puerto Rican album made by a Puerto Rican for Puerto Ricans. Bunny’s vocals over that style of production is reminiscent of artists like Ghostface Killah rapping over a loosely looped R&B beat on songs like “The Watch” and “Holla”. Kendrick’s “Heart Pt. 6” does something similar, as he raps about his early days over a sample of SWV’s mid-’90s R&B hit “Use Your Heart”.
Bunny, similar to Kendrick on past albums, is using his influence as one of the world’s biggest stars to bring attention to what’s happening in his homeland. Puerto Rico has been stuck in limbo as a United States territory since 1898, with its citizens being split between statehood, independence and free association. Bunny’s been a vocal supporter of the growing independence movement, recently endorsing third party candidate Juan Dalmau for governor of Puerto Rico. The song “Lo Que Le Pasó a Hawaii” warns against statehood and the gentrification he believes it will inevitably bring as he doesn’t want his homeland to suffer the same fate as Hawaii since it became the 51st state in 1959. The 2023 Maui wildfires have amplified the archipelago’s gentrification problem, as many natives are being priced out of neighborhoods they’ve lived in for generations.
The Puerto Rican superstar’s sixth album isn’t all political, though. Tracks like “Café con Ron” and “Pitorro de Coco” are homages to Bori culture, with both being named after popular drinks like coffee with rum and coconut moonshine. He even released the album the day before Three Kings Day, a secondary Christmas holiday celebrated on the island. And he includes a few records for the ladies to whine to for good measure.
Lamar isn’t nearly as political on GNX as Bunny is on Debí Tirar Más Fotos, but he too wanted to remind fans and critics alike that his home has its own culture with its own slang, rhythms and dances. He did decide to wade into some political waters during his Super Bowl 59 Halftime performance, however, by enlisting Samuel L. Jackson to narrate the show as Uncle Sam, seemingly in reference to Jackson’s Dolmedes character in Spike Lee’s 2015 film Chi-Raq. “The feel of it is Black America,” Dot’s right hand man Dave Free told the Wall Street Journal of pgLang’s production. “What does Black America look like, and how to control that narrative of what it means to be Black in America, versus what the world’s perspective of that is.”
Two superstars whose genres have risen from the streets of their respective homelands to becoming a global force, dropping super-regional albums, and both going No. 1 on the Billboard 200 albums chart shows that chasing trends and worrying about what everybody else is doing or wants to hear from you doesn’t matter in the grand scheme of things. “My purpose was what I said: Bring an album with the essence of Puerto Rico that would unite generations, awaken love for the country and the culture, and that people would enjoy,” the Puerto Rican superstar told Billboard. “That was it.”
Fans will have options to see Country Music Hall of Famer George Strait and 11-time Grammy winner Chris Stapleton on the road this summer, as the two have extended their run of stadium shows, adding five concerts for 2025.
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“Burn It Down” hitmaker Parker McCollum will be the special guest on four newly added shows, slated for Philadelphia (set for May 10); Pittsburgh, Pa. (May 31); Buffalo, N.Y. (June 14); and Foxborough, Mass., (June 21), while Little Big Town will be the special guest on a newly added show on July 19 in Inglewood, Calif.
“I keep trying to slow down a bit but you keep calling me back,” Strait said in a statement. “Please don’t ever stop. I still love it just as much as I always have. Thank you for an amazing year last yearand I can’t wait to see you for a few more again this year. Chris will be back and glad to haveLittle Big Town with us in L.A. For the other cities, we’ve added Parker M. to the show whichwill be outstanding. Can’t wait to see you!!”
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Tickets go on sale Friday, Feb. 21, at 10 a.m. local time via Strait’s website. American Expresswill also offer card members access to Amex presale tickets, available for purchase startingThursday, Feb. 20, before the general public onsale.
No doubt, these upcoming shows will see Strait infuse his setlist with some songs from his most recent album, Cowboys & Dreamers. The album also features the Stapleton collaboration “Honky Tonk Hall of Fame.” Meanwhile, Stapleton is fresh off of his latest Grammy win; he picked up best country solo performance for “It Takes a Woman.”
See the full listing of the five new shows below:
George Strait w/ Chris Stapleton and special guest Parker McCollum:
May 10: Philadelphia, Pa. @ Lincoln Financial Field
May 31: Pittsburgh, Pa. @ Acrisure Stadium
June 14: Buffalo, N.Y. @ Highmark Stadium
June 21: Foxborough, Mass. @ Gillette Stadium
George Strait w/ Chris Stapleton & special guest Little Big Town:
July 19: Inglewood, Calif. @ SoFi Stadium
In the same way every pro sports championship run looks a little different, so do the ways teams integrate music into their winning formulas. For some, it’s finding the perfect locker room jam; for others, its giving new meaning to the music of a hometown hero.
But for all of them, music provides an X factor that could well make the difference on game day.
Boston Celtics2024 NBA Champions
BIA at halftime of game two of the 2024 NBA Finals in Boston on June 9, 2024.
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Widely considered the most successful franchise in NBA history, the Celtics called on their community during the 2023-24 season when competing for their now league-leading 18th championship. For the season’s marketing campaign, Different Here, “We wanted to focus on showcasing local musical artists and what makes Boston’s culture different,” says Carley Lenahan, Celtics director of live production and entertainment. “Connecting with our community and fans is integral to the support they show the Celtics, and the support and energy from our fans during a championship run is everything.”
On opening night of the 2023-24 season, the Celtics launched their Local Artist Halftime Series with performances by Boston-based hip-hop stars Esoteric and Latrell James and Roxbury native Oompa. “During a championship run, the home court advantage is key to a successful series, and we understand how important it is that the players can feed off the atmosphere and energy in the arena,” Lenahan says. Throughout the season, the nine artists from the Boston area were featured across seven Local Artist Halftime Series shows, culminating in Medford, Mass., native BIA’s performance at game two of the NBA Finals.
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“As a lifelong Celtics fan, I’ve been going to games since I was 10,” BIA says. “The opportunity to perform my music on the iconic parquet floor in front of my hometown crowd and my all-time favorite team was truly an honor and a full-circle moment.”
Kansas City Chiefs2023 and 2024 Super Bowl Winners
Mecole Hardman Jr. (second from right) celebrates with Patrick Mahomes (right), Travis Kelce (second from left) and Jawaan Taylor (far left) after catching the game-winning touchdown pass at the 2024 Super Bowl LVIII in Las Vegas on Feb. 11, 2024.
Ezra Shaw/Getty Images
Many sports franchises lean on hometown artists to galvanize their teams, but the Kansas City Chiefs find musical inspiration in a different place: their locker room.
Amid the run-ups to the Chiefs’ back-to-back Super Bowl wins in 2023 and 2024, artists like 50 Cent, Future and YoungBoy Never Broke Again were constantly on shuffle to motivate the team during marquee postseason matchups. “I feel like in-season, it’s kind of a variety. We got multiple artists [that we listen to] depending on who is new and who is hot then,” Chiefs All-Pro cornerback Trent McDuffie says. “The postseason, we get back to the classics. We go old school.”
According to McDuffie, one new song has made its way through the cracks since the team won it all last year: BossMan Dlow’s “Get In With Me,” which has become a beloved anthem for players and coaches alike in the locker room. A close second? “Tweaker,” the current viral hit from LiAngelo “G3 GELO” Ball (himself a former pro-baller). But only two players have the privilege of managing the team’s turn-up tunes. “We’re strict on who can control the aux,” McDuffie says. “Most of the time, it’s either Jawaan Taylor or Chris Jones.”
Los Angeles Dodgers2024 MLB World Series Winners
Ice Cube opened game two of the 2024 World Series in Los Angeles on Oct. 26, 2024.
Harry How/Getty Images
The 2024 MLB World Series faceoff between the Los Angeles Dodgers and the New York Yankees couldn’t have been more high stakes. And to commemorate the East-West matchup between two of the biggest sports markets, the MLB tapped two beloved music stars — New York native Fat Joe and Los Angeles icon Ice Cube — to perform at their respective home fields.
Following a 1-0 series lead against the Yankees, Cube performed his 1993 classic “It Was a Good Day” from the pitcher’s mound at Dodger Stadium. Rocking Dodgers gear from head to toe, his performance enlivened the home team, which not only secured a game-two win but the overall series in five games. All-Star Kiké Hernández thanked Cube during the team’s championship celebration at Dodger Stadium, telling the thousands of fans in attendance, “Ice Cube came out with his performance in game two, and we didn’t even play [because] we already won it.”
“As a lifelong Dodgers fan who grew up watching them battle from the ’70s to the ’80s, that was a next-level dream come true,” Ice Cube tells Billboard. “To feel the energy of 52,000 fans going wild was otherworldly and contagious. You could feel it in the air. The crowd, the players — everybody was hyped. It was the perfect recipe for a win, and we all knew it at that moment.”
New York Liberty2024 WNBA Champions
Fat Joe at halftime of game five of the 2024 WNBA Finals in New York on Oct. 20, 2024.
Sarah Stier/Getty Images
Following a devastating championship loss the year prior, the WNBA team entered the 2024 season determined to bounce back — and understood the critical role its fans would play in that journey. Those hometown supporters turned out to include not only the spirited crowds flocking to Barclays Center for games, but local hip-hop legends like Fat Joe, Ja Rule and Jadakiss.
“Everything we do needs to have a through line of authenticity,” says Liberty chief brand officer Shana Stephenson, who spent the season recruiting homegrown New York talent to perform at home games. “Sometimes, there might be a pop artist who is a big name at the moment, but I might not want to book them because I don’t know if our crowd will resonate with their sound.”
After dominating the regular season and securing home court advantage throughout the WNBA playoffs, Stephenson leveraged her love for hip-hop to propel the team’s championship run. With its title hopes hanging in the balance, Stephenson enlisted the help of Liberty fan and basketball aficionado Fat Joe to ignite the energy for the crucial game five.
“Everybody knows ‘Lean Back,’ right? My dad can sing it. He leans back when it comes on. That’s an anthem,” Stephenson says.
In the end, her plan was a key element in helping the team achieve its historic championship win in October. “That’s the beautiful thing about music and sports: It can unite people in a beautiful and powerful way,” Fat Joe says. “One time for the Liberty Ladies.”
This story appears in the Feb. 8, 2025, issue of BIllboard.