Verizon is just like Beyoncé‘s soul: You can’t break it. After days of rumors that the 42-year-old superstar would be leading the company’s Super Bowl 2024 commercial Sunday (Feb. 11), she finally hit TV screens during the game’s third quarter on a mission to disrupt the world’s cell service — and even hinted at new music, which she confirmed quickly after the ad aired.
The minute-long ad finds comedian Tony Hale challenging Bey to do something so big, it “breaks” Verizon’s 5G internet service. To do so, she holds a lemonade stand pop-up for fans, plays the saxophone, introduces her own “Beyonc-AI” technology, parodies Barbie as “Bar-Bey” and even announces her candidacy for “Beyoncé of the United States” — but still, the company’s ability to power customers’ phones can’t be beat.
Beyoncé being Beyoncé, though, she had to see her mission through. At the very end of the commercial, the “Halo” singer teases that her next strategy will be to simply release a new song or album.
“OK, they ready,” she says from a rocket ship in outer space. “Drop the new music.”
Within minutes of the commercial airing, Bey posted a teaser labeled “act ii” on Instagram, adding the project’s release date: March 29.
Fans had already suspected that the 32-time Grammy winner would star in Verizon’s Big Game placement, thanks to a pair of teasers the brand posted in the week leading up to Super Bowl Sunday. In the first sneak peek, Hale had stood at the same lemonade stand used in the full commercial and joked, “She wants me to squeeze all these lemons by myself? This better work.”
Then, Verizon shared a second trailer featuring Bey’s silver Renaissance album cover horse, which fans have dubbed “Reneigh.” “So should we be in a Super Bowl commercial? Yay or nay?” Hale asked a life-size model of the stallion.
Watch Beyoncé’s Super Bowl Verizon commercial below.
