Music

Bryson Tiller Flaunts His Multitudes With Experimental New Self-Titled Album: Critic’s Take

When the Orion Sun-sampling “Whatever She Wants” reached No. 19 on the Billboard Hot 100 (chart dated March 16), Bryson Tiller not only earned his first unaccompanied Hot 100 top 20 hit in nearly a decade, he also pulled off the feat with a sound that notably diverged from the sultry trap-inflected R&B that brought him past chart wins in 2015’s “Don’t” and 2017’s “Wild Thoughts” (with Rihanna and DJ Khaled).

Although it’s parenthetically titled “Bonus” and tacked at the end of the album like a victory lap of sorts, “Whatever She Wants” acts as the thematic anchor for Tiller’s new eponymous LP. Led by a trio of singles, including “Whatever She Wants,” “Outside,” and “Calypso,” Bryson Tiller, the Grammy-nominated R&B star’s fourth studio effort, finds its namesake flaunting the different multitudes of his sonic profile. From less emotionally conflicted Trapsoul variants to big swings at drill-inflected R&B and frothy top 40 tunes, Bryson Tiller aims to use sonic experimentation to ground Tiller’s monogamous devotion to his lover.  

Trending on Billboard



“Attention,” the album’s first full-length song, immediately steers the album into that lane. “And baby, when you put it on, there’s no competition/ I watched you make an entrance/ Yes, and you can tell by my description (You fit it well and, girl)/ I will never fail to mention (How you polish every detail),” he croons over relatively sparse production from Syk Sense. It’s a fine opener, one that transports listeners to the murky Trapsoul soundscapes he revisited on his last LP (2020’s Anniversary), and course-corrects from the needless computer theme that sporadically appears throughout the record. The utility of “Attention” lies in Tiller’s songwriting: He emphasizes the allure of one particular woman across the track, driving the album several hundred miles away from the deluge of “toxic” womanizing male R&B that’s driven the genre for the better part of the last decade – a wave Tiller’s own Trapsoul is a part of, in some regards. Bryson Tiller is all about loving one woman, reminding her why she stands above the rest and taking pride in spoiling her, simply because it’s something you genuinely love to do. 

“Attention” is a solid entry point that gives way to more arresting tracks: On “Prize,” he employs his most impressive flow over a string-laden beat that recalls late-’00s Usher, and “No Thank You” is a cut tailor-made for day-one Tiller fans who relish his inimitable brand of sing-rapping. Prior to this record, Tiller was toiling away on his Slum Tiller mixtape series, and much of Bryson Tiller descends from that work. Take “F4U,” the album’s penultimate, Jodeci-sampling track, for example: It’s not explicitly in Slum Village’s jazz-rap wheelhouse, but Tiller’s approach to rapping on this cut – some of his best on the entire record – is clearly informed by the time he spent flexing his rap muscle on that SoundCloud mixtape series, as of course is “Whatever She Wants,” the album’s crown jewel of “spoil your girl” anthems.

That highlight also finds intriguing complements in “Rich Boy” and “Ciao!” The former, which lifts Rich Boy’s “Throw Some D’s,” pauses the celebratory energy of “Whatever She Wants” and opts for a shadier, dirty-macking approach. “Do the most for you, I do it in random/ He a joke to you, should be doin’ stand up/ He don’t put spend it on you (Huh), hold that s–t for ransom / If you don’t f–k with broke n—as, ladies, this your anthem,” he spits. The latter, an enjoyable take on drill-inflected R&B, with writing contributions from the Grammy-winning Leon Thomas III, finds a markedly more dejected Tiller brooding over being financially taken advantage of. “Ciao” takes a second to find its grove, but once Tiller pairs his layered background harmonies with those crisp snares, it makes for an impressive textural contrast.



In addition to his flirtation with drill on the new LP, Tiller also dips into another regional sound that has been dominating hip-hop recently. The Clara La San-assisted “RAM,” the only proper song to explicitly nod to the record’s underbaked computer theme, finds Tiller using Jersey club’s pounding drums to soundtrack the neurotic feeling of needing to remember why you’ve entered and chosen to stay in a relationship. “RAM,” along with the witty, Victoria Monét duet “Persuasion,” is among the LP’s best offerings, underscoring Bryson’s tendencies to deliver his best work when he’s pushing himself vocally. It’s the same reason why “Find My Way” and “Undertow” will stand as career-best vocal performances; not only do his dizzying riffs tastefully decorate his immersive melodic lines, but help underscore a level of vulnerability that strengthens the gravity of his explorations of monogamy. 

Bryson Tiller is a solid record that honors the mid-2010s break out star’s roots while also showcasing how wide-ranging his versatility can be. Some of those options – like “Calypso,” a summer anthem-in-waiting that has nothing to do with actual calypso music – are easy winners, while others (album closer “Assume the Position” is an absolute dud that’s reminiscent of the worst of Chris Brown’s early ’10s run) fall a bit short. The record, like most albums these days, could have benefited from some trimming — some of the interludes add nothing of substance and the relative lack of variance in subject matter makes the 19-track set feel redundant quite quickly. 

There may be several songs on this record destined to own the warm-weather months, but Bryson Tiller is built to last through any season. This one’s for the real lovers, and no one sounds more in love – or more happy about being in love – than Mr. Tiller. 

Sugarland Remember 2007 Beyoncé Collab, Praise Her Move Into Country: ‘It’s Just About Time’

When Sugarland singer Jennifer Nettles was asked on the the red carpet at Sunday night’s (April 7) 2024 CMT Music Awards if she’d listened to Beyoncé‘s Billboard 200 No. 1 album Cowboy Carter the answer was a no-brainer.

“Of course! Who hasn’t?” Nettles said in mock horror about the country-leaning collection that secured Bey’s eighth chart-topper on the album chart. “What rock are you under if you haven’t?” Bandmate guitarist Kristian Bush added, “Oh my God and it’s just about time,” noting that the duo actually worked with Bey more than 15 years ago when they performed a cover of her song “Irreplaceable” at the 2007 American Music Awards that included Beyoncé joining them on stage for the second verse.

“She wanted to do it then,” Bush said of what seems to be a long-held desire by the Houston-bred R&B superstar to dip her toes into the country music world. “And we did it. We said yes, so we did and I’m so happy it’s finally come around. I’m so happy for her.”

Nettles noted that she was excited that Bey’s move into a proper country space “expands” the conversation around genre lines into a new place. “Real artists hate the idea of genre anyway,” she said. “It’s a manufactured thing for marketing. She wants to sing what she wants to sing. We want to sing what we want to sing. Everybody wants to write and sing what we want to write and sing and expand, so let her! Let her live!”

The pair also talked about the group’s excitement about their just-announced Take Me Home fall/winter 2024 tour with Little Big Town. “All the fans are excited,” Nettles said of the dates that were revealed on Sunday (April 7); the duo also performed their new single, a collaboration with Sugarland on Phil Collins’ 1985 solo single “Take Me Home,” which they played live at last night’s 2024 CMT Music Awards.

Texas Eclipse Festival Canceled Hours Before Eclipse Due to Severe Weather Risk

The Texas Eclipse Festival currently happening in Burnet, Texas, has advised attendees that they must evacuate the festival site Monday (April 8) due to forecasted severe weather.

Earlier in the day, the event announced, “We regret to inform you of the severe weather forecast, including risks of high winds, tornadic activity, large hail, and thunderstorms for later today, including during the eclipse, Tuesday, and Wednesday.

“Your safety is our top priority,” the announcement continues. “With the support and coordination of Burnet County officials, local safety agencies, and The National Weather Service, we’ve agreed to end the festival today in a calm orderly manner.”

Trending on Billboard

This cancellation announcement comes hours before the festival’s main event, the total eclipse the sun that will happen Monday at 1:27 p.m. local time. The festival’s announcement advises that attendees “may stay for the eclipse provided they pack and are prepared to depart after totality. This guidance may change based on weather.”

Totality refers to the moment during a total eclipse when the moon fully blocks out the sun. Burnet is on the eclipse’s path of totality, the line across the United States where this total eclipse will be visible.

Additionally, the festival announced that “all programming and performances for Monday and Tuesday are canceled,” and that attendees are to begin packing and preparing to leave the campgrounds. No additional guests will be allowed to enter the venue, with remaining in bound shuttle services canceled. Festival staff is coordinating shuttle services for early departure. Attendees were also advised they they’ll “receive an email with a partial refund policy soon, addressing details and timing.”

The festival’s lineup includes Tycho, Subtronics, String Cheese Incident, Disco Biscuits, Joe Russo’s Almost Dead along with dozens of others, including CloZee, Boogie T, LP Giobbi, Zeds Dead and Bob Moses.

As reported in Billboard, Texas Eclipse is organized by a newly formed alliance of independent promoters including longtime EDM promoter James Estopinal and his recently rebranded Texas concert outfit Disco Presents; technologist, entrepreneur and Texas Eclipse festival founder and “head of alignment” Mitch Morales; and California-based festival organizer, curator and producer Gwen Gruesen from Symbiosis Gathering.

Texas officials are expecting more than 1 million people to visit the state for a chance to experience a rare total solar eclipse in the state that will be visible from the Texas border town of Eagle Point to Texarkana.

Azealia Banks Calls Out Lily Allen Over Beyoncé ‘Cowboy Carter’ Comments: ‘Stop Right There’

Azealia Banks is never one to mince words, and she’s revived a decade-old feud with Lily Allen as she came to Beyoncé’s defense.

The “212” rapper took to her Instagram Stories over the weekend to call out the British pop star for her criticism of Bey’s Cowboy Carter album, and she recalled a play-by-play of an alleged phone call between herself and Allen that took place a “few years ago.”

“Okay @lilyallen you’re going to stop right there and sit this one out,” Banks wrote over an accompanying Billboard story regarding Allen framing Bey’s country pivot as “quite calculated.” Banks also brought up an alleged phone conversation between the two.

“Shall we discuss that phone call to me – a few years ago – obviously off your face – crying and sobbing asking me to forgive you for randomly being racist?” she wrote in part.

Trending on Billboard

Billboard has reached out to Allen for comment.

Allen name-dropped Banks on the April 4 episode of her Miss Me? podcast while dissecting Beyoncé’s Dolla Parton “Jolene” cover.

“I read a comment from Azealia Banks where she was like, ‘Stop talking about Jay-Z as if anyone wants to f–k him,” Allen said, laughing. “Literally, no one’s even looked at him for about 10 years, relax.”

Co-host Miquita Oliver then asked Allen if she found the Brooklyn rap mogul attractive, and she replied, “I mean, I’m attracted to power, so yes? But maybe not physically,” said the singer, who is married to Stranger Things star David Harbour. “I don’t want my current husband to get upset, but it’s not really the physical I go for.”

Allen continued to dig into Beyoncé’s decision to explore a country album with Cowboy Carter.

“It’s very weird that you’d cover the most successful songs in that genre,” Allen mused. “I just feel like it’s quite an interesting thing to do when you’re like trying to tackle a new genre and you just choose the biggest song in that genre to cover. I mean, you do you, Beyoncé, and she literally is doing her. Or is she doing Dolly?”

Allen continued: “The front cover is her in a cowboy hat, riding on a horse. She was wearing a blonde wig and a cowboy hat [at the Grammys]. It’s a bit about challenging these institutions that have thus far rejected Beyoncé as the icon and institution she is herself.”

Azealia Banks’ and Lily Allen’s history runs deep, as they previously feuded in 2013 while engaging in a Twitter beef that ended with Banks dissing Allen’s ex-husband Sam Cooper and saying he looked like a “thumb.”

Regardless of any critique, Beyoncé galloped to the No. 1 album in the country — her eighth in her discography — with Cowboy Carter topping the Billboard 200 with 407,000 equivalent album units earned in the U.S. in the week ending April 4, according to Luminate.

Billie Eilish Fans Are Ecstatic After Her New Album Announcement: ‘Saved My Entire 2024’

Billie Eilish‘s fans are happier than ever after the 22-year-old pop star announced Monday (April 8) that her third album, Hit Me Hard and Soft, will arrive later this spring.

The singer shared the news on Instagram alongside the project’s cover art, a portrait of her sinking underwater, seemingly seconds after being dropped from the other side of a door that’s visible at the top of the frame. “MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH???,” she wrote. “so crazy to be writing this right now i’m nervyyyyy & exciteddd ?”

Adding that she and her brother/producer Finneas “could not be more proud of this album,” Eilish also confirmed that she won’t be releasing any singles ahead of time, noting, “i wanna give it to you all at once.” Even so, the excitement fans are experiencing based on the announcement alone might just be more than enough to sustain them until May 17, with many flocking to social media to rejoice immediately after the nine-time Grammy winner clicked “post.”

Trending on Billboard

“BILLIE JUST ANNOUNCED A NEW ALBUM OH MY GOD,” wrote one amped-up fan in all-caps on X.

Another person tweeted, “Billie Eilish announcing a new album has really saved my entire 2024.”

Hit Me Hard and Soft will follow the musician’s 2019 debut When We All Fall Asleep, Where Do We Go? and her 2021 sophomore effort Happier Than Ever, both of which topped the Billboard 200 for three weeks. This time around, Eilish is aiming to be even more eco-friendly with her album rollout than ever before, telling Billboard in a new interview, “If I don’t use that privilege to do some good in the world, then what’s the point?”

Her sustainability efforts surrounding her third LP include using recycled materials for the physical copies of Hit Me Hard and Soft. “We are doing everything we can to minimize waste in every aspect of my music,” she continued. “[My label has] listened to my concerns and helped me find the best way forward when releasing music and product into the world.”

See how fans are reacting to Eilish’s new album announcement below.

Future, Metro Boomin & Kendrick Lamar Hold Atop Hot 100, Beyoncé Boasts Three in Top 10

Elsewhere in the Hot 100’s top 10, Benson Boone’s “Beautiful Things” holds at No. 3, after reaching No. 2. It wears the chart’s top Airplay Gainer ribbon for a second consecutive week (50.5 million, up 23%).

Hozier’s “Too Sweet” rises 5-4 in its second week on the Hot 100, led by a 10% gain to 31.8 million streams, as it tops the multimetric Hot Rock & Alternative Songs and Hot Rock Songs and Hot Alternative Songs charts for a second frame.

Teddy Swims’ “Lose Control” dips 4-5 on the Hot 100, two weeks after reaching No. 1, and, below Beyoncé’s debuts, Jack Harlow’s “Lovin on Me” descends 7-8, following six nonconsecutive weeks at No. 1 beginning last December, as it logs a 12th week atop the Radio Songs chart (66 million, down 6%).

Rounding out the Hot 100’s top 10, Ariana Grande’s “We Can’t Be Friends (Wait for Your Love)” climbs 10-9, three weeks after it debuted as her ninth No. 1, and Future, Metro Boomin, Travis Scott and Playboi Carti’s “Type Shit” falls 2-10 in its second week on the survey.

Again, for all chart news, you can follow @billboard and @billboardcharts on Billboard’s social accounts, and all charts (dated April 13), including the Hot 100 in its entirety, will refresh on Billboard.com tomorrow (April 9).

Luminate, the independent data provider to the Billboard charts, completes a thorough review of all data submissions used in compiling the weekly chart rankings. Luminate reviews and authenticates data. In partnership with Billboard, data deemed suspicious or unverifiable is removed, using established criteria, before final chart calculations are made and published.

Beyoncé’s ‘Cowboy Carter’ No. 1 Debut Gets Props From Collaborators Tanner Adell, Reyna Roberts: ‘It’s Really, Really Special’

Tanner Adell is just a few years into her country career, but on Sunday night (April 8) at the 2024 CMT Music Awards she was elated to celebrate her first chart-topper on the Billboard 200. When Billboard‘s Tetris Kelly mentioned that Adell was featured on Beyoncé‘s eighth No. 1 album, Cowboy Carter, the Kentucky native could not suppress a giant smile as she said, “apparently.”

Adell — who sings alongside Bey on the interpretation of the Beatles’ “Blackbird,” (which in Beyoncé’s version is titled “Blackbiird”) — said “it feels incredible. Congratulations to Bey, she’s worked so hard — especially just… Act I, now we’re Act II and I can’t wait for Act III. I’m just starting out and it feels pretty amazing to have one of my… not even one of my, my favorite artist on the planet know my name, put me on this album and now it’s debuted at No. 1. It’s very special.”

Pitching things forward a bit to the 2025 Grammy Awards, Kelly noted that if Cowboy Carter is nominated for the elusive album of the year prize that Beyoncé — the most-decorated artist in Grammy history — has never yet won, Tanner could get a major moment in the sun. Rendered speechless, Tanner smiled and said, “I guess?”

“I’m an independent artist, it’s been a grind and just to have someone of that caliber reach down and lift us up it’s really, really special and i’m just very honored,” said the singer who released her debut album, Buckle Bunny, last summer.

Cowboy Carter debuted at No. 1 on the Billboard 200 album chart dated April 13, debuting with 407,000 equivalent album units earned in the U.S. in the week ending April 4 according to Luminate; the album marks the singer’s eighth No. 1 on the all-genre Billboard 200. Cowboy Carter also has dibs on the biggest week of 2024 to date, marking the largest opening frame since Taylor Swift’s 1989 (Taylor’s Version) bowed with 1.653 million units in November.

Another contemporary Black country act who had high praise for Bey on Sunday was Reyna Roberts, who also lends her voice to “Blackbiird,” along with Brittney Spencer, Adell and Tiera Kennedy. “Absolutely! I believe it. I’ve always believed that I was going to history, not sure in what capacity,” said “Stompin’ Grounds” singer Roberts of possibly being part of a major moment if Bey is finally fitted for the AOTY crown next year. “I’m just grateful that Beyoncé allowed us to be part of her dream and her project. This is phenomenal, I can’t even describe how excited and happy I am.”

On the CMT red carpet, tAdell also showed of the new “Blackbiird”-inspired tattoo on her arm, noting that Roberts got her own version as well to commemorate their unexpected place in the Bey universe. “We all did it in our own style kind of how we wanted to,” she said showing off the bird image ink on her right forearm. “We just felt like this is a really big moment and something to commemorate the experience of being able to work together with someone that we all look up to very much.”

Ariana Grande Teases ‘Eternal Sunshine’ Album Cycle ‘Has Only Just Begun’

Ariana Grande has confirmed that fans can expect sunny skies for the indefinite future. Exactly one month after dropping her seventh studio album Eternal Sunshine, the 30-year-old pop star shared a behind-the-scenes video of her in the studio and revealed that she’s definitely not done promoting the project — in fact, she’s only just getting started. 

In the clip, which the singer posted to TikTok Monday (April 8), Grande sits at her computer with a microphone in hand, recording various background vocals and counter melodies as she works on Eternal Sunshine’s title track.  

“eternal sunshine bridge melody passes ?(i came back to fine tune the structure and write the lyrics the next afternoon),” she captioned the post. “happy one month of eternal sunshine.” 

Trending on Billboard

“i cannot wait for everything that has yet to come within this eternal sunshine cycle (that has only just begun & may it never end),” Grande added. “thank you for your love.” 

The R.E.M. Beauty founder released her latest record March 8, immediately topping the Billboard 200 for two weeks. Apart from music videos for the singles “Yes, And?” and “We Can’t Be Friends” — both of which debuted at No. 1 on the Billboard Hot 100 – as well as performances on Saturday Night Live the weekend of Eternal Sunshine’s release, Grande has kept her promo for the album quite minimal so far, leaving fans hungry for more. 

The Wicked star also sat for two interviews about the Max Martin-produced project in March: one with Zach Sang and the other with Apple Music 1’s Zane Lowe. On The Zach Sang Show, she touched on a topic that weaves a common thread through Eternal Sunshine – frustration with the public scrutinizing her relationships, be it with ex-husband Dalton Gomez or boyfriend Ethan Slater. 

“We don’t need to go into any specifics, but of course there’s an insatiable frustration, an inexplicable hellish feeling with watching people misunderstand the people you love, and you,” she said at the time. “It was definitely the most emotional writing process, for sure.” 

Watch Grande’s video from the studio below. 

@arianagrande

eternal sunshine bridge melody passes ?(i came back to fine tune the structure and write the lyrics the next afternoon) ♡ ? produced by Shintaro, Max Martin, Ilya & me ? happy one month of eternal sunshine 。˚❀ i cannot wait for everything that has yet to come within this eternal sunshine cycle (that has only just begun & may it never end) thank you for your love i love you

♬ original sound – arianagrande

Ernest Jokes About Morgan Wallen’s Nashville Arrest: Watch

“Flower Shops” singer-songwriter Ernest took to Instagram on Monday morning (April 8), good-naturedly heckling his friend, labelmate, “Flower Shops” collaborator and frequent co-writer Morgan Wallen, following the latter’s arrest on Sunday night (April 7). Wallen was arrested after allegedly throwing a chair off the roof of Eric Church’s six-story Chief’s bar that just opened in downtown Nashville.

Ernest posted a video on Instagram with the caption, “Alexa, play ‘The Chair’ by George Strait,” while the video showed him in a car, slightly shaking his head, while the video was emblazoned with the words, “When Morgan asks me if I wanna go to Broadway…” Ernest’s song “I Would If I Could” with Lainey Wilson plays, featuring the lyrics, “I would if I could, I can’t, so I won’t, but I want to…”

Trending on Billboard

“I Would If I Could” is featured on his upcoming album Nashville, Tennessee, which releases Friday (April 12).

Worrick Robinson of Worrick Robinson Law confirmed the country star’s arrest to Billboard on Monday (April 8). “At 10:53 p.m. Sunday evening, Morgan Wallen was arrested in downtown Nashville for reckless endangerment and disorderly conduct,” the country star’s attorney said in a statement. “He is cooperating fully with authorities.”

Wallen’s publicist also confirmed to Billboard that Wallen had been released from jail.

Ernest has been promoting his upcoming album by launching the humorous website ernestformayor.com and posting humorous “campaign trail” videos on social media. He also responded to Country Central‘s Instagram post about Wallen’s arrest, commenting, “I’ve been needing a chairman for my mayor campaign…found my guy.”

Ernest is a co-writer on some of Wallen’s biggest hits, including “You Proof,” “Wasted on You,” “More Than My Hometown” and “This Bar.” His upcoming album also features another collab with Wallen, on the song “Hangin’ On.”

Notably, The Wallen/Church duet of “Man Made a Bar” is currently at No. 2 on Billboard‘s Country Airplay chart. However, the song isn’t an Ernest co-write; instead, the radio hit comes courtesy of songwriters Brett Tyler, Jordan Dozzi, Larry Fleet and Rocky Block.

Wallen just launched his One Night at a Time 2024 World Tour in Indianapolis on April 4, and is slated to perform at Nashville’s Nissan Stadium on May 2-4. Wallen’s next court date is also set for May 3 in Nashville.

See Ernest’s post joking about Wallen’s arrest below:

Billie Eilish Explains the ‘Huge Responsibility’ to Make New Album ‘Hit Me Hard and Soft’ Her Most Eco-Friendly Yet

On Monday morning (April 8), the moment fans had been waiting for had finally arrived: Billie Eilish announced her forthcoming third album, Hit Me Hard and Soft, out May 17. 

Explore

Explore

See latest videos, charts and news

See latest videos, charts and news

After changing her Instagram icon to blue last week and plastering teaser posters of lyrics across major cities, Eilish delivered a clever promotional stunt: adding her millions of followers to her Close Friends stories on the app. According to CrowdTangle, her social media savvy led to a major win, as the superstar gained more than seven million new followers in just a two-day span. 

Of course, for the sake of promoting a new album, the timing couldn’t be better. But as Eilish and her team explain, there’s a much larger goal in mind with this particular rollout. “The fact that I have a far bigger audience and platform than I’ve ever had in my life means I can reach that many more people, and that’s such a huge responsibility and privilege to have,” Eilish tells Billboard. “If I don’t use that privilege to do some good in the world, then what’s the point?”

Trending on Billboard

“My parents have always kept me well informed and hyper aware that every choice we make and every action we take has an impact somewhere or on someone, good or bad, and that has always stuck with me,” she continues. “I can’t just ignore what I know and go about my business and career and not do something. That’s just not how I was raised, or how I want to live my life.”

To coincide with the album announcement, Eilish has updated her website’s homepage to include a sustainability tab, offering a transparent breakdown of the album’s many eco-friendly innovations when it comes to physical product, from vinyl and CDs to merchandise. It’s the culmination of her yearslong efforts to change the music industry from within, as she and her mother, Maggie Baird, have been fighting for more sustainable practices across the business from day one.

Since we first met them, this [has been] the foundation of our relationship with them,” says Steve Berman, vice chairman of the newly formed Interscope Capitol Labels Group. Berman notes how it’s a team-wide effort across Interscope and Justin Lubliner’s Darkroom along with co-managers Danny Rukasin and Brandon Goodman of Best Friends Music. “We’re in this every day together,” continues Berman. “We are always looking at this through the lens of not only what we can do, but as the platform gets bigger, what are more opportunities to be focused on this and have impact and empower change?”

With Hit Me Hard and Soft, that comes down to doubling down on encouraging new physical production standards that implore the most eco-friendly practices currently feasible, with the goal of changing systemic and industry-wide practices that have been influenced by charting, retailer and consumer demands.

Hit Me Hard and Soft will have a limit of eight vinyl variants, all of which will become available on the same day and feature the exact same track-listing – and, most importantly, all of which are produced by using recycled materials. The standard black variant is made from 100% recycled black vinyl while the remaining seven colored vinyl will be made from ECO-MIX or BioVinyl. ECO-MIX is created from 100% recycled compound made of leftovers from any colors that can’t otherwise be used, resulting in a unique pressing of every LP, while BioVinyl helps reduce carbon emissions by 90% by using non-fossil fuel materials like used cooking oil or industrial waste gases.

“It’s really an important responsibility to honor the work that Billie does and how she and her family see it,” says Berman. “It’s a lot of work, but it’s something we’re really proud of to be able to bring it to her fans in the cleanest way possible…So much thought and energy have gone into making sure that we’re being respectful of the fans and making sure that we have vinyl – it’s an important part of the connection to the music and the art.”

And their efforts don’t end with the vinyl discs alone: the packaging for each variant is made 100% from post-consumer waste and recycled fiber pre-consumer waste; the ink is raw plant-based and water-based dispersion varnish; the sleeves are 100% recycled and reusable; and all goods are then packaged and shipped in recyclable shipping boxes.

And across cassette and CDs, no plastic boxes will be used. Cassette shells will be made from recycled shell pieces while CD packaging will replace jewel cases with softpaks that use 100% renewable fibers.

“We are doing everything we can to minimize waste in every aspect of my music,” says Eilish. “[My label has] listened to my concerns and helped me find the best way forward when releasing music and product into the world.” 

“[Universal Music Group] has set global goals around emissions reduction and working with Billie is a great opportunity to co-create product-related solutions with her,” adds Veronica Dullack, SVP of global ESG & sustainability at UMG. “Over the last couple of years, we’ve worked together to support and enable her bold choices,” from recycled vinyl to merchandise, which is made from prior production dead stock, organic or recycled polyester or cotton and non-toxic dyes. 

With the rollout and release of Hit Me Hard and Soft, Eilish and her team will continue to partner with Reverb as well – an organization she has worked with on numerous initiatives, from partially powering her mainstage set at Lollapalooza Chicago last year with solar-charged batteries to saving 8.8 million gallons of water by serving plant-based meals for artists and crew on her Happier Than Ever tour and more.

“Billie, her family and her team don’t seem afraid to shake things up and question the status quo, especially when it comes to how the music industry does business…We’re excited that her new album is integrating cutting-edge production methods and materials,” says Reverb founder Adam Gardner. “Artists like Billie have tremendous power to influence and change the entire music industry and how it operates –  and that’s exactly what she’s doing.”

Eilish has emerged as a leader when it comes to sustainability in music and she hopes “that others will adopt the same practices, and they will eventually become standard. It really is as simple as that.”

To view a full list of Eilish’s eco-friendly efforts surrounding the release of Hit Me Hard and Soft, visit her website.