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Despite more than a decade since LLCOOLJ last released an album, the rapper picks up right where he left off. His new project, THE FORCE, debuts at No. 9 on the Top Rap Albums chart, giving the hip-hop legend his fifth consecutive top 10 result on the list, which began in 2004.
THE FORCE, released through LL COOL J’s self-titled imprint and the Def Jam Recordings record label, earned 16,000 equivalent album units in the tracking week of Sept. 6 – 12, according to Luminate. Of that sum, traditional album sales contributed 11,500 units, making THE FORCE the top-selling rap title of the week. 4,000 units derive from streaming activity, with the remaining 500 coming through track-equivalent album units. (One unit equals the following levels of consumption: one album sale, 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams for a song on the album.)

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Robust sales likely trace to LL COOL J’s flurry of promotional performances during the tracking week, including an interview on CBS Mornings and a performance to celebrate the Def Jam label’s 40th anniversary during the 2024 MTV Video Music Awards, where the MC delivered a medley of his hits such as “Headsprung,” “Goin’ Back to Cali” and “Bring the Noise.”

https://youtube.com/watch?v=w_XVxj035Qk%3Fsi%3Dov7qpLz2LdcK6r5h

Released Sept. 6, THE FORCE marked the first project since 2013 for LL COOL J, the hip-hop pioneer who became one of the genre’s earliest crossover stars and, in 2017, became the first rapper to receive the Kennedy Center Honors. The album, largely produced by another rap icon, Q-Tip, of A Tribe Called Quest, boasts a strong supporting lineup, with Snoop Dogg, Rick Ross and Nas among the guest stars. Saweetie features on the set’s current single, “Proclivities,” which climbs 36-31 in its second week on the Mainstream R&B/Hip-Hop Airplay chart, while an Eminem feature on the album’s “Murdergram Deux” powers it to become the week’s top-selling (2,500 downloads) and most-streamed (2.3 million official U.S. streams) song on THE FORCE.

As noted, THE FORCE is the fifth consecutive top-10 effort for LL COOL J on Top Rap Albums. The streak began with The DEFinition, which reigned for one week in 2004, and followed with Todd Smith (No. 2, 2006), Exit 13 (No. 2, 2008) and Authentic (No. 4, 2013).

On the Top R&B/Hip-Hop Albums chart, which began in 1958 and encompasses the rapper’s entire career, THE FORCE launches at No. 11. It becomes his 15th album to appear on the list, dating to his debut LP, Radio, in 1985.