Music Business Association
NASHVILLE – The Music Business Association conference kicked off successfully in Nashville this week, with the annual gathering bringing together more than 2,100 music industry professionals representing attendance from over 750 companies and more than 30 countries, the trade group’s president, Portia Sabin, announced on Tuesday (May 14) in her annual address on the state of the Music Biz organization.
What’s more, Sabin said proposals for programming at the conference, which is crowd-sourced from industry executives, saw a 30% increase this year, “reflective of everything our industry wants to discuss — from hot topics like AI, gaming, and social impact, to perennial favorites like synch, music and money, and marketing. And don’t worry, we still have the critical but non-sexy topics like metadata and neighboring rights.”
With a full-court press of panels and seminars on many of the industry’s challenges and opportunities, Sabin also reported that about 325 speakers/panelists are set to take part in this year’s conference. She additionally noted the the trade group’s membership has grown by 106 companies and organizations since last year’s gathering, with Deezer, Audiomack, Pirames International, SonoSuite, the NMPA (National Music Publisher’s Association) Louisiana Entertainment (a division of Louisiana Economic Development) and Toronto Metropolitan University joining the fold.
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Beyond the convention, Sabin reported that the organization continues to stage its Music Biz Roadshow event series in places like Dallas, Miami and Huntsville, Ala., with programs for local indie musicians that have included topics like “Tech Solutions in Music,” “The State of Independent Distribution” and “Where’s My Money and How Do I Get It?” Those events have featured companies like the Mechanical Licensing Collective, CD Baby, Bandcamp, TropiSounds, Songtrust, Symphonic Distribution, Syntax Creative, Switchchord and Music Audience Exchange. “If your company wants to be a part of a Roadshow this year, please let my team know – they are some of the most fun and inspirational events we do and we’d love to have you join us,” Sabin said.
Besides going on the road, the trade group has also created a new virtual series, Music Biz Passport, which explores a different international market each time. “These events are meant to connect music business executives from the U.S. with international trendsetters so they may both learn what does and doesn’t work in these communities, and build new partnerships that will ultimately make our industry stronger,” Sabin elaborated, adding that upcoming events will focus on local music industries in Finland, Latin America, Southeast Asia, the Middle East and North Africa.
On the good works front, Sabin reported that Music Biz has partnered with the Music Health Alliance to set up the MHA Mental Health Fund. Since its launch, backed by a $50,000 contribution from the SCARS Foundation — an organization created by Sully Erna and the band Godsmack to support mental health initiatives — the fund has grown to $355,000 and served more than 500 music industry professionals through 5,246 outpatient counseling and psychiatry visits.
Meanwhile, the organization’s scholarship foundation has raised $60,000 and given out 12 scholarships to deserving music business students to the tune of $5,000 each, Sabin reported, thanking the scholarship committee for their hard work as well as “Lisa Robinson and Aaron Tochini for going above and beyond.”
Finally, Sabin celebrated another big accomplishment the trade group achieved during the year: persuading Luminate to abandon its implemented plan to unweight physical sales data, thus changing the chart methodology. Following the initial change to unweight sales data, Sabin, the retail coalitions and other stakeholders pulled together to partner with Streetpulse to collect that data from indie stores. After indie music retailers began boycotting reporting to Luminate, Music Biz worked with the coalitions to negotiate a deal that brought indie store data back into the Luminate system. As a result of that effort, the number of stores reporting to Luminate has more than doubled to 315 stores, up from the 140 retailers that previously reported to Luminate before the imbroglio.
“I want to thank everyone who was invested and made their voices heard on this issue, from retail stores to labels to distributors to individual artists – and of course to Rob Jonas and Luminate for coming to the table and being good partners,” Sabin said. “Those who’ve been around since the NARM days know that physical retailers are the original heart of Music Biz, and this year’s Record Store Day was another off-the-charts success… proving yet again that physical is a vital part of our industry.”
Sabin closed by noting that the conference is moving to Atlanta next year and will take place May 12 to May 15 at the city’s Renaissance Waverly Hotel. “It’s a great property that’s close to The Battery and Braves Stadium; and we’re especially excited that we were able to buy out the entire hotel, meaning everyone there will be a Music Biz attendee,” she said. “Sounds like sleepaway camp, right?”
In 2025, the annual Music Biz conference will be held May 12-15 at the Renaissance Atlanta Waverly Hotel.
The conference attracts more than 2,300 music industry executives each year and has been held in Nashville for nearly a decade. The 2024 conference kicks off this week in Nashville, running from May 13-16.
Music Business Association president Portia Sabin announced the new dates and venue during her address during the Music Biz Brunch at the Music Biz conference on Tuesday morning (May 14), held at the JW Marriott Nashville.
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Sabin previously told Billboard that the conference’s move from Nashville to Atlanta was inspired by the September 2022 start of the Music Biz Roadshow program, which has previously traveled to cities including Atlanta, Dallas and Miami.
“With the Music Biz Roadshow, we bring our members to different cities across the U.S. for free educational programs for artists and musicians,” Sabin told Billboard. “We got inspired by doing that because there are so many great music cities out there in the U.S.”
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Beginning in 2025, the Music Biz event will revert to the way the conference had been scheduled when it was then-called NARM, when the conference frequently shifted to a new city.
“We will be on probably a two-year schedule, staying in a town for two years before going to another town,” Sabin said. Sabin noted that the conference could potentially be hosted in cities including Miami and San Diego in the future.
The Music Biz conference’s panel lineup for Tuesday (May 14) includes a wide range of topics currently impacting the industry, including neighboring rights, metadata, catalog sales and the growing popularity of Latin music in sync.
In 2013, the organization formerly known as the National Association of Recording Merchandisers (NARM) rebranded as the Music Business Association. The conference spent four years in Los Angeles before relocating the conference to Nashville in 2015. The Music Business Association headquarters continues to be based in Nashville.
Music Business Association president Portia Sabin’s career has reached most of the corners of the music industry, including drumming under the stage name of P-Girl in all-female punk power-pop band The Hissyfits in the late 1990s.
After studying for a doctorate in anthropology and education at Columbia University in the early 2000s, she worked intermittently for the indie label Kill Rock Stars (and married its founder Slim Moon in 2004). Around that time, she also founded Shotclock Management and in 2006 took the reins of Kill Rock Stars when Moon left to work at Nonesuch Records. She led the label — home of Bikini Kill, The Decemberists, Sleater-Kinney and Elliott Smith — for 13 years while serving on the boards of directors for both U.S. label trade associations — the American Association of Independent Music and the RIAA — and the Recording Academy’s Pacific Northwest chapter. “I made a lot of connections across the industry through them and got a good sense of what part trade associations play in the ecosystem, as well as ideas about board management,” she says.
That experience has served Sabin well since she took over the Music Business Association, known colloquially as Music Biz, in 2019. Formerly called the National Association of Recording Merchandisers, the organization initially catered to retailers, wholesalers and labels’ sales divisions. But as the music industry limped through the Napster and digital download era and eventually reinvented itself around streaming, Music Biz took on a much broader mandate. It serves as a forum where all sectors of the industry can unite to discuss mutual problems and explore new opportunities.
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Despite that evolution, Sabin says, “I will always have a soft spot for retailers because I knew them from when I ran [Kill Rock Stars]. There were times when physical sales of Elliott Smith records were literally what kept my family with food on our table. It was very, very tough during those transition years of 2010 and 2011. There just wasn’t much money coming in, except for physical.”
Ahead of Music Biz’s annual conference, which will take place next week (May 13-16) in Nashville, Sabin spoke to Billboard about how it has grown and what attendees can expect.
How does this year’s convention compare with 2023?
We had about 2,100 people last year, and we are now more than 50% further along in terms of registrations than last year at this point. I’m anticipating about 2,300. Our board wanted us to grow international attendance, so we have folks from over 30 countries.
How many members does Music Biz have?
We currently have 369 member companies. When I came on board in 2019, we had individual memberships and student memberships. We’ve done away with both of those categories. When we’d have great high-level panels, there’d be a hundred students there, and it was not a good match; it just didn’t work. We still do have some individual members who are grandfathered in because there are folks who are very critical to the music industry, who’ve always been very knowledgeable and helpful. They do a lot of moderating but nowadays, members mainly participate through company memberships. I think that’s important because that’s what we’re in the business of doing — putting companies together at our meetings.
There seems to be a big international presence at this year’s conference compared to past gatherings.
That’s been really growing. That’s part of the mandate that our board gave us. They really want us to grow international attendance and we’ve been doing it. We have folks from over 30 countries, which is exciting.
Artificial intelligence is a big topic this year.
Yes. AI is the big one that everyone’s talking about. We have TuneCore sponsoring our AI track, and [TuneCore CEO Andreea Gleeson] is going to be doing a keynote with Meng Ru Kuok, the CEO and founder of BandLab, which is on the cutting edge of everything that everybody wants to talk about. The programming is crowdsourced. Our call for proposals or presentations goes out about September; and then everybody has until the middle of December to get in their proposals. And then in January, we review every single proposal, and get a real sense of what the industry is interested in finding out more about. We choose the ones that we think are the best. Every year is different. Two years ago, we probably had 30 proposals on [non-fungible tokens]. This year, we had zero.
I see the conference is still hosting a metadata track.
I always say it’s our least sexy but most popular track. Its stuff that people really need to know — critical knowledge. And there are a lot of advancements in that area, like combining the ISRC [International Standard Recording Code] and ISCW [International Standard Musical Work Code] at creation, with rapid matching. There’s definitely going to be a lot of new things to learn.
Any other programming you want to highlight?
I love that we got so many submissions on social impact — doing good stuff in the world. So, we now have a whole track for this area. We have a streaming track, of course. We have a track on fraud, and we still have a physical track. In all, we have 17 tracks.
The transformation from NARM to Music Biz occurred before you took the helm; and while the conference still has a big legacy physical business presence, overall the meeting’s scope is much larger.
When [NARM] became the Music Business Association, it kind of fell off my radar; and I didn’t find out about it again until about 2017 when I went to the conference, and I was blown away. It was everybody that you would want to talk to and just so many different pieces of the industry in one place. That’s what they did really well when they transitioned.
How are you growing the association and the conference?
We are pushing it even more; expanding [the organization and conference] and diversifying the types of companies that can be members. We still really focus on our core of retailers, labels and distributors. We want to celebrate them, support them and preserve them; and we do so with our physical programming, which happens at the conference but also throughout the year.
In the past, the conference was a hotbed of dealmaking and private meetings between companies up in the hotel suites. Will that ingredient still be prevalent this year?
The programming is important to the Music Biz conference, but networking is just as important. We believe that those deals still happen at Music Biz because when we look at attendance, it’s still like 27% C-suite attendees. A lot of decision-makers are at the conference, which makes a big difference. In order to accommodate private meetings, we created an hour and a half break in the middle of the day, where there’s no programming, and that is for people to have lunch and network. Also, we used to start programming earlier and go until six o’clock, but we decided that by five o’clock everybody’s ready to have a drink in the bar.
What is the relationship between your organization and the RIAA nowadays?
I think it’s great. I learned a lot from them when I was on their board for a couple of years. They are wonderful people and I love what they do, which is very different from what we do. They do so much advocacy work and we really don’t because we’re a Switzerland kind of trade association, with too many [members] with competing positions on the various issues. So, I try to do advocacy and collaboration and consensus building from the inside. For example, look at all of the efforts we’ve been making recently on fraud. That’s an issue where for a while it was very contentious and divisive in our industry. People were pointing fingers and saying, “oh, it’s not my problem; it’s your problem.” And now, I think people are sort of saying, “you know, we’ve got to figure this out, because fraudsters are going make life hard for everybody.” It’s been really, really cool to see the industry coming together around this issue.
The conference goes to Atlanta next year.
Yes, it’s going to be fun. We bought out the whole hotel. It’ll just be the music folks. I hope it feels like going to a sleepaway summer camp.
The annual Music Biz Conference will move from its current Nashville home to Atlanta in 2025.
Specific dates and venues for Music Biz 2025 will be announced later. The conference will continue in its usual May timeframe.
Music Biz, which attracts more than 2,300 music business professionals each year, has been held in Music City for nearly a decade, and returns this year, from May 13-16.
“We’ve had a wonderful 10 years in Nashville. We love Nashville,” Music Business Association president Portia Sabin tells Billboard. “It’s been such a great place for us to grow and we are so appreciative and are very much looking forward to this year’s conference in Nashville.”
The move was inspired by the September 2022 launch of the Music Biz Roadshow program, which has traveled to cities including Atlanta, Dallas and Miami.
“With the Music Biz Roadshow, we bring our members to different cities across the U.S. for free educational programs for artists and musicians,” Sabin says. “We got inspired by doing that because there are so many great music cities out there in the U.S.”
Atlanta felt like a natural evolution for Music Biz. “When we first brought the conference to Nashville, it was a smaller version of what it is now. We feel like Atlanta has that growth potential,” Sabin adds, noting that music industry professionals from more than 30 countries attend Music Biz each year. “Atlanta has that great international hub airport, which will make it easier for people from abroad to get to [the conference]. We are excited to showcase another great American music city.”
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In 2013, the organization formerly known as the National Association of Recording Merchandisers (NARM) rebranded as the Music Business Association. Following a four-year stint in Los Angeles from 2011-2014, the Music Biz conference has been in Nashville since 2015. The Music Business Association headquarters continues to be located in Nashville.
Beginning in 2025, the Music Biz event will revert to the way it was scheduled in its NARM days when the conference frequently moved to a new city.
“We will be on probably a two-year schedule, staying in a town for two years before going to another town,” Sabin says, noting the conference could potentially be hosted in cities such as Miami and San Diego in the coming years.
“And I’m sure we will be back in Nashville at some point,” Sabin adds. ‘Nashville’s a fabulous city and we are so grateful to have been here for 10 years. We’re looking forward to this year’s conference in Nashville. Atlanta has so much going on in terms of the music industry there, and I think it has somewhat been overlooked in general. It’s a great spot to have the conference and have this important group of people showing up to do business there.”
When executives from across the United States and international markets convene in Nashville May 15-18 for the Music Biz 2023 conference, they will connect with a trade organization widening its reach, with a leader boasting credentials that are uncommon in the music industry.
Portia Sabin, who became Music Business Association president in September 2019, brings to her role a Columbia University doctorate in anthropology and education and savvy that she gained from a subsequent 13 years as president of the respected independent label Kill Rock Stars and eight years as host of music business podcast The Future of What.
It’s no wonder that Sabin has cultivated an esteemed fan club of music industry professionals, including the heads of other trade groups.
“Because of her background and her personality, she’s got analytical and creative skills to put fresh ideas out there, and she’s not afraid to push the envelope,” says Mitch Glazier, chairman/CEO of the RIAA.
“She remains focused on educating and improving this business, pushing for growth and inclusion while helping others to navigate the challenges that come with never-ending technological and economic change,” says Michael Huppe, president/CEO of SoundExchange. “I have a tremendous amount of respect for Portia as a strong and insightful voice in the music industry.”
Highlights of this year’s Music Biz conference will include four days of panels and workshops, keynote addresses by Kobalt founder and chairman Willard Ahdritz and leaders of the Black Music Action Coalition, as well as the second Bizzy Awards to recognize companies and individuals who are making a difference in improving the global industry. The 2022 Music Biz drew over 2,100 attendees from across some 750 companies, with 8% of participants coming from outside the United States.
“Running a label made me get very interested in the business of the music industry,” Sabin says of the road that led her to her Music Business Association role. “I was also on the board of A2IM [the American Association of Independent Music] for 12 years, on the board of the RIAA for a couple years, on the Recording Academy Board of Governors in the Pacific Northwest for six years and I also started a podcast about the music industry in 2014, so I had a lot of interest in the business itself.
“It’s a fascinating industry,” Sabin continues. “There’s a lot to know, and it’s also one of those weird ones where everybody thinks it’s easy from the outside until you get involved in it. We really saw that in the tech boom, starting about 10, 12 years ago, when all these tech people came into our sector saying, ‘I don’t know what your problem is. We can make lots of money,’ and then one by one they have disappeared. The only ones who stuck were the ones who bothered to learn and respect the music industry.”
Portia Sabin
Nashville Corporate Photography
Originally comprised of music wholesalers, retailers and distributors, the Music Business Association had already begun to broaden its scope during the tenure of James Donio, Sabin’s predecessor — a shift indicated in 2013, when the organization changed its name from the National Association of Recording Merchandisers (NARM) to the broader moniker it has today. Continuing that expansion was one of Sabin’s early priorities.
“We’ve made a concerted effort to be inclusive, to reach out to companies that are coming in, like tech startups, that are doing cool things and solving problems that people have,” Sabin says.
The music business, she notes, is “an ever-changing landscape, and I think it’s one of those things you have to be comfortable with when you set out to have an inclusive trade association.”
Today, the Music Business Association has several initiatives to more broadly serve the music industry. For example, the Music Biz conference has added programming that focuses on the touring and ticketing industry “because that part of our business has always weirdly been a little bit separate,” Sabin says. “I certainly found out when I was running a record label that that whole live side was sort of its own animal. The booking agents are over there, the promoters, the big talent agencies.”
But the pandemic highlighted the fact that the music business “is an ecosystem and we all rely on each other, and when one goes down, the whole goes down,” says Sabin of the live sector. “So we have made a big effort since 2019 to get those folks involved.”
The conference’s programming style has also evolved. “We have discovered the power of creating tracks for discussion,” Sabin says. “It helps people get more in-depth knowledge. If you’re going to do three panels on a topic, one right after the other and everybody is having the conversation together, that makes it stronger, so we’re doing quite a lot of tracks at this year’s Music Biz.”
MIDiA Research’s Tatiana Cirisano (center) at the UMG Mixer at Music Biz 2022.
Graham Dodd
Sabin’s desire for a larger tent extends beyond the types of companies that make up the Music Business Association. Achieving a more inclusive board “was a huge goal for me,” Sabin says. “It has taken us four years, but now we’ve gotten to 52% people of color on the board, 57% women, as well as a nice, wide range of diversity in company type. I think that’s also really important.”
“She formed a diversity, equity and inclusion committee pretty much immediately, so that was a core element of building and reconsidering the organization,” says Downtown Music Holdings chief marketing officer Molly Neuman, who recalls that Sabin’s early priorities included making the organization’s board more diverse and expanding the voices heard at its events. “That was in place when George Floyd was murdered and we had Blackout Tuesday and all the things that happened in the summer of 2020, so we already had this core unit considering these things for the industry, but we were also in a position to offer mutual support as well as long-term plans.”
That commitment to inclusion was illustrated recently when the Nashville-based Music Business Association issued a statement decrying anti-LGBTQ+ bills passed by the Tennessee Legislature.
Broadening the scope of the Music Business Association also includes an effort to increase the involvement of younger music professionals. “We have a programming track called #NextGen_Now, and we tried our first physical event with them [in March] in Nashville,” Sabin says. “We had a cocktail mixer and it was incredibly successful; they all had to be kicked out at the end of the evening because they were enjoying themselves too much, which is great.”
The association is also reaching students through its #NextGen_U initiative. Like its predecessor, NARM, the Music Business Association has continued to offer scholarships to help the next generation of music business executives.
“The programming that we did online for them was very successful over the pandemic and we continued to do those through as recently as February of this year,” says Sabin. “We think it’s easier for students to attend a two-day virtual conference for $39 rather than flying and getting a hotel room. We also have an academic-partner newsletter now that we send out monthly.”
Willard Ahdritz
Paul Brissman
Another recent Music Biz outreach echoes NARM’s almost-forgotten 1970s-era playbook — the Road Show.
“For the vast majority of our members, their clients are actually artists and musicians and Music Biz [previously] didn’t provide any forums for them to get in front of those people,” Sabin says. “So I put together what we call the Music Biz Road Show. We usually partner with a trade association in a city and go for a day and do a mini Music Biz, where we put on some panels, maybe a fireside chat and a cocktail hour. The local trade association brings a couple hundred local artists so our members get to get in front of their actual clients, the people who they actually want to meet. And we get to do educational programming for those folks. It has been very successful so far.
“We’ve had them in Atlanta, Portland, Ore., and Memphis and we have them coming up in Huntsville, Ala., New Orleans and Miami,” Sabin continues. “If my staff doesn’t kill me, I would like to have at least one a month.”
Amid such outreach, what are the priorities for this year’s expanded Music Biz conference?
“I think everyone is always interested in what’s coming next, so I think generative [artificial intelligence] is a conversation that people really want to have,” Sabin says. “Because our conference is crowdsourced, it’s really fun to see what topics come in over and over and which ones fall by the wayside.
“For example, we had the highest number of [programming suggestions] that anyone can ever remember receiving, like 326 proposals this year, and there was only one on [non-fungible tokens]. So you can tell that’s no longer of concern to the membership.”
But a perennial concern remains: “What are the revenue streams that are out there and how do we capture them? That is what the internet has done for the music industry; it has created boundless opportunities, with this scary downside of, ‘How do [creators] collect [revenue for their creations]?’
“I feel like the music business has always been playing catch-up to technology,” Sabin adds. “A new technology comes along and we spend 20 years figuring out how to get it monetized properly, and by that time another technology comes along. But it’s happening so much faster right now and I think that’s the central interest of our membership, and that’s really what we are.”
This story originally appeared in the May 13, 2023, issue of Billboard.
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