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Austin’s South by Southwest conference and festival is heading to the United Kingdom, marking the first time that the world-famous event has been held in Europe.
Due to take place over one week in June 2025, the inaugural edition of SXSW London will follow the same format as its Texas-based forerunner and feature “inspiring and challenging” keynote talks, music performances and showcase leading innovations in tech, gaming and film, organizers said in today’s announcement. Names and details of who will be appearing will be announced in the coming months.
Held annually in the city of Austin since 1987, SXSW has grown to become one of the biggest events in the global music calendar, attracting hundreds of thousands of musicians, creatives, filmmakers, media companies and music industry executives to the state of Texas every March.
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Amy Winehouse, Billie Eilish, Dua Lipa, Ed Sheeran, Stormzy and Wet Leg are just a few of the music artists who played the festival early in their careers.
Previous guest speakers have included Dave Grohl, U.S. president Barack Obama, Steven Spielberg, Michelle Yeoh and Facebook founder Mark Zuckerberg, while Twitter, Foursquare and Airbnb are among the tech start-ups that SXSW famously helped launch.
Next year’s debut of SXSW London continues the event’s global rollout, which began in 2023 with the launch of an Asia Pacific edition in Sydney, Australia.
The second installment of SXSW Sydney takes place Oct. 14-20 with the main U.S. SXSW festival and conference scheduled for Mar. 7-17 in Austin. The addition of a new London edition makes the event series “an indispensable three-stop tour for the global creative community,” said organizers in a press release.
Although 2025 will be the first time that a SXSW-branded event has taken place in Europe, the organization did team up with Mercedes-Benz to host an annual conference, called the me Convention, between 2017 and 2019 in Germany and Sweden, targeted at the tech, design and creative communities.
“We couldn’t be more excited to bring the SXSW experience to London,” said SXSW co-president and chief brand officer Jann Baskett in a statement. He called next year’s planned event “an incredible new opportunity to highlight the elements that make SXSW unique in one of the most vibrant cities in Europe.”
Randel Bryan, managing director of SXSW London, said the festival “will build on Austin’s incredible legacy” by providing “a platform for the next generation of creative talent.”
While detailed plans for SXSW London are yet to be announced, organizers said the event will be held in dozens of venues, art galleries and clubs in the East London district of Shoreditch and will have its own “distinctive personality,” reflecting the U.K. capital city’s “internationally renowned cultural life and creativity.”
Alongside keynote talks and music showcases, the conference will include “boundary pushing” visual arts, design and fashion programming, with exhibitions and interactive and immersive experiences taking place in public spaces across East London. The city’s proximity to other major creative and tech centers in Europe will also shape programming as organizers look to attract creative talent from across the continent.
Commenting on the announcement, London mayor Sadiq Khan called the plans “a historic opportunity” for the city “to once again bring the world’s most exciting talent together.”
In April 2021, it was announced that SXSW had signed a “lifeline” deal with P-MRC, a joint venture between Penske Media Corporation and MRC, making P-MRC a stakeholder and long-term partner with the Austin festival. P-MRC is the parent company of Billboard.
The annual Music Biz Conference will move from its current Nashville home to Atlanta in 2025.
Specific dates and venues for Music Biz 2025 will be announced later. The conference will continue in its usual May timeframe.
Music Biz, which attracts more than 2,300 music business professionals each year, has been held in Music City for nearly a decade, and returns this year, from May 13-16.
“We’ve had a wonderful 10 years in Nashville. We love Nashville,” Music Business Association president Portia Sabin tells Billboard. “It’s been such a great place for us to grow and we are so appreciative and are very much looking forward to this year’s conference in Nashville.”
The move was inspired by the September 2022 launch of the Music Biz Roadshow program, which has traveled to cities including Atlanta, Dallas and Miami.
“With the Music Biz Roadshow, we bring our members to different cities across the U.S. for free educational programs for artists and musicians,” Sabin says. “We got inspired by doing that because there are so many great music cities out there in the U.S.”
Atlanta felt like a natural evolution for Music Biz. “When we first brought the conference to Nashville, it was a smaller version of what it is now. We feel like Atlanta has that growth potential,” Sabin adds, noting that music industry professionals from more than 30 countries attend Music Biz each year. “Atlanta has that great international hub airport, which will make it easier for people from abroad to get to [the conference]. We are excited to showcase another great American music city.”
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In 2013, the organization formerly known as the National Association of Recording Merchandisers (NARM) rebranded as the Music Business Association. Following a four-year stint in Los Angeles from 2011-2014, the Music Biz conference has been in Nashville since 2015. The Music Business Association headquarters continues to be located in Nashville.
Beginning in 2025, the Music Biz event will revert to the way it was scheduled in its NARM days when the conference frequently moved to a new city.
“We will be on probably a two-year schedule, staying in a town for two years before going to another town,” Sabin says, noting the conference could potentially be hosted in cities such as Miami and San Diego in the coming years.
“And I’m sure we will be back in Nashville at some point,” Sabin adds. ‘Nashville’s a fabulous city and we are so grateful to have been here for 10 years. We’re looking forward to this year’s conference in Nashville. Atlanta has so much going on in terms of the music industry there, and I think it has somewhat been overlooked in general. It’s a great spot to have the conference and have this important group of people showing up to do business there.”
As part of our continuing efforts to serve the music industry and its creators, Billboard Pro now features a music industry events calendar for readers.
The calendar will act as music’s most complete summary major national and international industry events, from conferences to festivals to networking mixers and more. Just as Billboard is music’s must-read source for news, charts and analysis, now it also is the go-to for business happenings.
January
February
March
April
May
June
July
September
October
December
Dec. 4–10 – XLive (Las Vegas)
Want your event listed? For more information contact joe.maimone@billboard.com.
In 2020, amidst the pandemic, Nick Maiale started thinking about the music industry beyond titles and company affiliations. Having spent over a decade working in music, including at the Music Business Association and Music Biz Conference, he felt inspired to promote more than professional development — he wanted to advocate for personal growth, too.
Through his work, Maiale was consistently meeting impressive and driven young professionals, but a throughline started to emerge. “After listening to [so many] stories of working in the industry and feeling the limitations [of it], I asked myself ‘How can I help add value to these people’s lives?’…Our business is so fast-paced and revenue driven that we don’t always get the opportunity to step back and get to know people for who they are — and this leaves us placing strong emphasis on job titles, company affiliation and status,” he says. “The answer was clear: build a company that helps my community navigate the industry.”
By the end of 2020, Maiale had launched jump.global, a “community-first” company that manages music business executives. And come November, it will host its first annual summit in Los Angeles. “I started to think about this around the same time I thought about starting the company as a whole,” says Maiale, who serves as founder/CEO. “ I thought it would take place somewhere like Wyoming with 30 people in a cabin — but here we are, about to welcome a much larger number than that to Los Angeles in just a month.”
Held Nov. 12-14 at The LINE Hotel, conversations will largely avoid hot topics like AI and streaming and instead center on stress management, burnout prevention, resilience in the music business and more. Speakers include J Erving (founder of Human Re Sources and executive vp at Sony Music), Moody Jones (GM of dance at EMPIRE), Fadia Kader (executive vp/GM at Venice Music) and Gwen Bethel Riley (senior vp of music/head of content partnerships at Peloton).
“The topics we are covering at the summit are necessary to work in any industry or simply just to exist: leadership, effective communication, stress management, pivoting, financial literacy,” says Maiale. “Imagine a music industry where more people are trained on different personality types, emotional intelligence, how to deal with conflict in the workplace, how to manage their money and how to really address and support mental health.”
Perhaps the best evidence of the need for such a summit is also the biggest challenge in launching it: “Getting people to focus on themselves, as opposed to their work,” says Maiale. “It’s going to take a lot of work, but we believe that as a community, we can all make the music business more human.”
Fittingly, attendee badges will solely list their first and last names, with no companies or titles to be found.
Registration and more information on the jump.global annual summit can be found here. The event kicks off Nov. 12 with a NO EGO Welcome Party.
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