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Morgan Wallen’s One Thing at a Time closed out 2023 as the most popular album of the year in the U.S., according to music data tracking firm Luminate. The album’s lead single, “Last Night,” was the year’s most-streamed song by on-demand audio streams, while Miley Cyrus’ “Flowers” was the most-heard song on the radio. Total music consumption in the U.S. – as measured in equivalent album units – increased by 12.6% in 2023. (View the U.S. 2023 Luminate Year-End Music Report.)
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See the year’s top 10 albums chart, along with other year-end rankings and overall industry volume numbers, below.
But first, the fine print:
Equivalent album units – for album titles and chart rankings cited below (but not industry volume numbers) – comprise traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported on-demand official audio and video streams generated by songs from an album, or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. Album titles and album chart rankings by equivalent album units do not include user-generated content (UGC) streams, but UGC streams are included in Luminate’s industry volume numbers. (UGC streams are not factored into any of Billboard’s weekly charts.)
For the sake of clarity, equivalent album units do not include listening to music on broadcast radio or digital radio broadcasts. All numbers cited in this story are rounded, and reflect U.S. consumption only.
Luminate’s equivalent album unit totals include SEA and TEA for an album’s songs registered before an album’s release, but during the tracking period of Dec. 30, 2022, through Dec. 28, 2023.
Luminate began tracking music sales in 1991 when the company was known as SoundScan. Luminate’s sales, streaming and airplay data is used to compile Billboard’s weekly charts. Luminate’s 2023 tracking year ran from Dec. 30, 2022, through Dec. 28, 2023.
Luminate is an independently operated company and a subsidiary of PME TopCo, a joint venture between Penske Media Corporation and Eldridge. Billboard is an independently operated company owned by PME Holdings, a subsidiary of PME TopCo.
Highlights from Luminate’s 2023 year-end data:
Morgan Wallen’s One Thing at a Time was Luminate’s top album of 2023. It’s the second time Wallen has led the year-end list. He also was tops in 2021 with Dangerous: The Double Album.
On Luminate’s 2023 U.S. year-end top 10 most popular albums ranking, Taylor Swift has five of the top 10 titles – a single-year Luminate-era record.
Total U.S. album consumption increased by 12.6% in 2023.
R&B/hip-hop continues to hold firm as the top U.S. core genre by total album consumption; the world music genre – inclusive of the Korean pop (K-pop) genre – had the largest percentage gain year-over-year.
Morgan Wallen’s “Last Night” tallied 1.015 billion U.S. on-demand audio streams in 2023 — the most U.S. on-demand audio streams a song has earned in a calendar year. It is only the second song ever to exceed 1 billion on-demand audio streams in a calendar year.
Yearly U.S. on-demand audio streams surpassed 1 trillion for the second time.
27% of all on-demand audio streams in the U.S. in 2023 were R&B/hip-hop songs, the largest share of any core genre.
Swift’s 1989 (Taylor’s Version) is the first vinyl album in Luminate history to sell 1 million copies in a calendar year in the U.S.
Swift sold more albums in 2023 than any other act, accounting for 6% of all albums sold, industry-wide.
The top 10-selling CD albums of 2023 were all by Swift or K-pop acts.
Total U.S. album sales grew 5.2% in 2023 – just the second year that album sales grew in the last 10 years.
U.S. vinyl album sales outsold CDs for the third year in a row. 2023 marked the 18th consecutive year vinyl album sales grew in the U.S., and the largest year for vinyl album sales since Luminate began tracking data in 1991.
47.1% of all albums sold in 2023 in the U.S. – across all configurations, physical & digital combined – were vinyl LPs. 57% of all physical albums sold were vinyl.
Total U.S. album sales for the year (physical and digital download purchases combined) grew by 5.2%.
Swift’s 1989 (Taylor’s Version) sold 1.975 million in traditional album sales in the U.S. in 2023 – the biggest-selling album of any year since 2015.
One Thing at a Time debuted at No. 1 on the Billboard 200 chart dated March 18, 2023, and spent 16 nonconsecutive weeks atop the tally. That marked the most weeks at No. 1 for any album since Adele’s blockbuster 21 spent 24 nonconsecutive weeks at No. 1 in 2011-12. One Thing at a Time is the second Wallen album to be named Luminate’s year-end No. 1 album, after his previous release, Dangerous: The Double Album, in 2021. Wallen is the first artist to have Luminate’s year-end No. 1 album twice in a three-year span since Drake led the year-end ranking in 2018 (with Scorpion) and in 2016 (with Views).
Nearly all of One Thing at a Time’s units earned in 2023 were powered by on-demand streams of its 36 songs. Its collected tracks generated 6.657 billion on-demand streams in the U.S., equaling 92.5% of the album’s total activity for the year (or, 4.962 million SEA units of its total 5.362 million units). One Thing at a Time was also the most-streamed album of 2023.
One Thing at a Time sold 326,000 in traditional album sales in 2023 (making it the No. 13-biggest-selling album of the year). The set also generated 745,000 in individual digital track sales, equaling nearly 75,000 in TEA units.
2023 marks the eighth year in a row in which Luminate’s year-end top album is by a solo male artist. The last time a solo male didn’t finish at No. 1 was in 2015, when Adele’s 25 ruled.
One Thing at a Time’s 5.362 million equivalent album units earned in 2023 is the largest sum for any album measured in a calendar year since 2015, when Adele’s 25 tallied 8.008 million and was the year’s top album.
One Thing at a Time spun off the massive multi-format chart hit “Last Night,” which spent 16 weeks atop the all-genre Billboard Hot 100. The tune also closes 2023 as the most-streamed song by on-demand audio streams.
TOP 10 ALBUMS OF 2023 IN U.S., BY TOTAL EQUIVALENT ALBUM UNITS1. Morgan Wallen, One Thing at a Time (5.362 million)2. Taylor Swift, Midnights (3.209 million)3. SZA, SOS (3.172 million)4. Taylor Swift, 1989 (Taylor’s Version) (2.872 million)5. Morgan Wallen, Dangerous: The Double Album (2.179 million)6. Taylor Swift, Lover (1.875 million)7. Travis Scott, Utopia (1.782 million)8. Taylor Swift, Speak Now (Taylor’s Version) (1.775 million)9. Taylor Swift, Folklore (1.612 million)10. Metro Boomin, Heroes & Villains (1.573 million)
Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023. UGC streams are not included in this chart, but are included in Luminate’s on-demand streaming charts (below).
While Wallen has a pair of titles in the year-end top 10, Taylor Swift looms even larger. Swift has five albums among Luminate’s year-end top 10 – the first time any act has placed that many albums among Luminate’s year-end top 10 since the company began tracking data in 1991. Previously, the most titles any single act had among the year’s top 10 was three, achieved by Garth Brooks in 1993.
On Luminate’s year-end top 10 albums ranking, Swift is found at No. 2 (Midnights, 3.209 million units), No. 4 (1989 [Taylor’s Version], 2.872 million), No. 6 (Lover, 1.875 million), No. 8 (Speak Now [Taylor’s Version], 1.775 million) and No. 9 (Folklore, 1.612 million). Just two of those albums were released in 2023: Speak Now (Taylor’s Version) and 1989 (Taylor’s Version). Midnights was issued in late 2022, while Folklore bowed in 2020 and Lover arrived in 2019. All of Swift’s catalog in 2023 was buoyed by her stadium-filling The Eras Tour and its film adaptation Taylor Swift: The Eras Tour.
Swift also has five of the top 10-selling albums of 2023, five of the year’s top 10-selling vinyl albums and three of the top 10-selling CD albums. She’s also No. 1 on each of the three rankings. (See lists, below.)
TOTAL ALBUM CONSUMPTION INCREASES 12.6%: Equivalent album units increased by 12.6% in 2023, to 1.097 billion (up from 974.9 million in 2022). There were 28 albums that earned at least 1 million equivalent album units in 2023 – up from 19 in 2022.
R&B/HIP-HOP LEADS AMONG GENRES: R&B/hip-hop continues to hold firm as the top genre by total album consumption, with 277.27 million units earned in 2023 – equating to 25.3% of total volume (1.097 billion units) last year across all of Luminate’s core genres measured. R&B/hip-hop consumption increased by 5.9% in 2023 over its volume in 2022 (261.72 million). However, R&B/hip-hop’s share of total consumption decreased from 26.8% in 2022 to 25.3% in 2023. (R&B/hip-hop is an umbrella genre for Luminate that contains most titles categorized as R&B and/or rap.)
2023’s second-largest genre, by total album consumption, was rock with 212.42 million units (up 9.1% from 194.72 million in 2022). Pop music was third, with 135.32 million (up 9.4% from 123.72 million in 2022), country was fourth, with 92.19 million (up 21.8% from 75.69 million in 2022) and Latin was fifth, with 75.26 million (up 21.9% from 61.73 million in 2022).
In terms of the largest percentage gains among Luminate’s core genres, year-over-year, the world music genre had the biggest increase in 2023. The genre’s 34.1% gain last year (29.94 million units vs. 22.32 million in 2022) is inclusive of Korean pop (K-pop) music. (K-pop is one of the many music genres housed within the larger world music core genre.) The second-and-third-largest percentage increases in 2023 among Luminate’s core genres belonged to Latin (up 21.9%, to 75.26 million in 2023, vs. 61.73 million in 2022) and country (up 21.8%, to 92.19 million, vs. 75.69 million in 2022).
TAYLOR SWIFT’S ‘1989 (TAYLOR’S VERSION)’ IS 2023’s TOP-SELLING ALBUM: Taylor Swift’s most recent release, and her fourth re-recorded project, 1989 (Taylor’s Version), was 2023’s top-selling album in the U.S., with 1.975 million copies sold across all configurations (physical and digital combined: CD, vinyl LP, cassette, digital download album). See the top 10-selling albums, below.
TOP 10-SELLING ALBUMS OF 2023 IN U.S. (PHYSICAL & DIGITAL SALES COMBINED)1. Taylor Swift, 1989 (Taylor’s Version) (1.975 million)2. Taylor Swift, Midnights (973,000)3. Taylor Swift, Speak Now (Taylor’s Version) (908,000)4. Travis Scott, Utopia (575,000)5. Stray Kids, 5-STAR (526,000)6. Taylor Swift, Folklore (466,000)7. TOMORROW X TOGETHER, The Name Chapter: TEMPTATION (444,000)8. Taylor Swift, Lover (425,000)9. Olivia Rodrigo, Guts (404,000)10. Stray Kids, ROCK-STAR (229,000)Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023.
With 1.975 million copies sold, 1989 (Taylor’s Version) is the biggest-selling album of any year since 2015, when Adele’s 25 sold 7.441 million copies. An album by Swift has been the year’s top-seller in six of the last 10 years: 1989 (Taylor’s Version) in 2023, Midnights in 2022, Folklore in 2020, Lover in 2019, Reputation in 2017 and 1989 in 2014. She also had the top-seller in 2009 with Fearless. Swift is the only act to have the top-selling album of the year at least seven times since Luminate began tracking sales in 1991.
1989 (Taylor’s Version) was also the top-selling vinyl LP of 2023 (1.014 million sold) and the top-selling CD album of the year (800,000 sold). 1989 (Taylor’s Version) is the first album to sell a million copies on vinyl in a calendar year since Luminate began tracking sales in 1991.
Sales of 1989 (Taylor’s Version) were bolstered by its availability across 15 physical configurations: five color vinyl variants, eight CD editions and two cassette albums. Further, of the five vinyl variants, Target carried a color edition that includes one bonus track (“Sweeter Than Fiction”). The set was also issued in two download editions – a standard 21-song version and a deluxe 22-track edition which adds a re-recorded version of the album’s “Bad Blood,” featuring Kendrick Lamar.
Swift, like many acts, leaned into creating additional versions of an album for purchase by superfans. All of the top 10-selling albums of 2023 were aided by their availability across multiple iterations, including many that contained collectible branded merchandise or color vinyl.
Swift by far sold the most albums of any act in 2023 in the U.S., as her collected catalog sold 6.172 million copies (across all configurations, physical and digital combined). Her sales accounted for 6% of all album sales last year across all albums by all artists. The second-biggest selling act, in terms of album sales in 2023, was K-pop group Stray Kids with 1.205 million copies sold.
TOTAL U.S. ALBUM SALES INCREASE BY 5.2%: Total U.S. album sales increased by 5.2% in 2023 to 105.32 million copies sold (up from 100.09 million in 2022). 2023 marked just the second year album sales increased in the last 10 years, following 2021. Album sales declined in every year from 2012-20, and again in 2022, as fans increasingly adopt streaming services as a means to consume music.
Total U.S. physical album sales (CD, vinyl LP, cassette, etc.) increased by 8.9% to 87 million in 2023 (up from 79.89 million in 2022). Digital album sales declined by 9.3% to 18.32 million in 2023 (down from 20.2 million in 2022).
VINYL REIGNS: For the third consecutive year, and the third year since Luminate began tracking sales in 1991, vinyl albums outsold CD albums in the U.S. Vinyl once again is the leading configuration for album purchases for the third year in a row.
Vinyl was the dominant configuration for album purchases in the U.S. up until the early 1980s. After that, cassettes took hold until the early 1990s, when the CD configuration blossomed and remained king until 2021, when vinyl retook the top slot.
49.61 million vinyl albums were sold in 2023 (up 14.2% from 43.46 million in 2022). 2023 marked the 18th consecutive year vinyl album sales grew in the U.S., and the largest year for vinyl album sales since Luminate began tracking data in 1991.
TOP 10-SELLING VINYL ALBUMS OF 2023 IN U.S.1. Taylor Swift, 1989 (Taylor’s Version) (1.014 million)2. Taylor Swift, Speak Now (Taylor’s Version) (510,000)3. Taylor Swift, Midnights (492,000)4. Travis Scott, Utopia (373,000)5. Taylor Swift, Folklore (308,000)6. Olivia Rodrigo, Guts (267,000)7. Taylor Swift, Lover (256,000)8. Lana Del Rey, Did You Know That There’s a Tunnel Under Ocean Blvd (215,000)9. Fleetwood Mac, Rumours (206,000)10. Lana Del Rey, Born to Die (192,000)Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023.
The top-selling vinyl album of 2023 is Swift’s 1989 (Taylor’s Version) with 1.014 million sold. That marks the largest yearly sales total for a vinyl album, and the first vinyl set to sell a million in a calendar year, since Luminate began tracking sales in 1991. The effort also scored the largest sales week for a vinyl set since 1991 when it debuted with 693,000 copies sold in its first week.
Swift closed 2023 with five of the top 10-selling vinyl albums. Further, her catalog of albums sold 3.484 million copies on vinyl in 2023 – the most of any artist. (Lana Del Rey was the second-biggest selling act on vinyl in 2023, with 646,000 sold.) Swift’s vinyl sales accounted for 7% of the industry’s total vinyl album sales in 2023.
Vinyl album sales comprised 47.1% of all album sales in the U.S. in 2023 (49.61 million of 105.32 million). Vinyl LPs accounted for 57% of all physical album sold last year (49.61 million of 87 million). Both sums are Luminate-era records for vinyl’s share of the album sales market in the U.S.
In 2023 a total of 99 albums each sold at least 50,000 copies on vinyl – up from 88 in 2022. Comparatively, 65 albums on the CD configuration sold at least 50,000 copies in 2023 (up from 56 in 2022).
CD ALBUM SALES INCREASE, SWIFT & K-POP DOMINATE: 36.83 million CD albums were sold in 2023 (up 2.7% compared to 35.87 million in 2022), making it the second-most popular configuration for album purchases.
The top 10-selling CD albums of 2023 are comprised entirely of releases by Swift and K-pop artists. All profit from their availability across multiple collectible editions for superfans.
Swift sold the most CD albums in 2023, with 1.985 million copies sold across her entire catalog of titles. Stray Kids wrap as the No. 2-seller on CD, with 1.188 million sold. Swift’s CD sales represented 5.4% of all CD albums sold in 2023, industry-wide.
TOP 10-SELLING CD ALBUMS OF 2023 IN U.S.1. Taylor Swift, 1989 (Taylor’s Version) (800,000)2. Stray Kids, 5-STAR (520,000)3. TOMORROW X TOGETHER, The Name Chapter: TEMPTATION (442,000)4. Stray Kids, ROCK-STAR (381,000)5. NewJeans, 2nd EP Get Up (332,000)6. TWICE, Ready to Be (303,000)7. SEVENTEEN, SEVENTEEN 10th Mini Album Fml (288,000)8. Taylor Swift, Midnights (276,000)9. Taylor Swift, Speak Now (Taylor’s Version) (267,000)10. Jung Kook, Golden (244,000)Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023.
Digital album sales were the third-most popular configuration in 2023 for album purchases, and the category dropped by 9.3% to 18.32 million (down from 20.2 million in 2022). The top-selling digital album of 2023 was Swift’s Midnights, with 201,000 downloads sold. Swift additionally was the top-selling artist in terms of digital albums in 2023, with 667,000 downloads sold. Morgan Wallen was the second-biggest-selling artist in terms of download albums, with 187,000 sold. Swift’s digital sales presented 3.6% of all download albums sold, industry-wide.
CASSETTE SALES STEADY: After cassette album sales jumped 28% in 2022, the niche configuration mostly stayed steady in 2023, slipping just 0.75%. In 2023, a total of 436,400 cassette albums were sold – a sliver less than the 439,700 sold in 2022. Cassettes were the leading album configuration for purchases from the early 1980s until the early 1990s. Today, cassette tapes are frequently sold exclusively on an artist’s webstore and in collectible editions. In 2023, the Billboard 200 chart saw No. 1 albums that boasted a cassette configuration from Blink-182’s One More Time, Olivia Rodrigo’s Guts and Swift’s 1989 (Taylor’s Version), Speak Now (Taylor’s Version) and Midnights (which first led the list in 2022).
TOTAL STREAMING INCREASES 14.6%, ON-DEMAND AUDIO UP 12.7%: Total U.S. on-demand song streams (audio and video combined, inclusive of UGC streams) increased by 14.6% to 1.453 trillion in 2023 (up from 1.268 trillion in 2022). Yearly on-demand audio streams (again, inclusive of UGC) surpassed 1 trillion for a second time, with 1.249 trillion (up 12.7% from 1.108 trillion in 2022).
On-demand audio streams comprised 86% of all on-demand streams in 2023, with the remainder generated by on-demand video.
The R&B/hip-hop genre accounted for the most on-demand streams (audio and video combined, inclusive of UGC) in 2023, among Luminate’s core genres, with 26.6% of the year’s volume (387.09 billion of 1.453 trillion).
Rock had the second-largest share of on-demand song streams (audio and video combined, inclusive of UGC) in 2023, with 16.2% of volume (235.11 billion of 1.453 trillion). Pop was third with 12.6% (182.63 billion of 1.453 trillion), Latin was fourth with 8.3% (120.18 billion of 1.453 trillion) country was fifth with 7.8% (113.09 billion of 1.453 trillion).
As for year-over-year growth in total on-demand streams (audio and video combined, inclusive of UGC) among Luminate’s core genres, world music had the largest percentage growth, increasing by 33.3% to 35.97 billion, as compared to 26.98 billion in 2022. The respective second- and third-biggest increases, by percentage, belonged to the genres of dance/electronic (23.2% to 54.37 billion, up from 44.14 billion in 2022) and country (22.2% to 113.09 billion, up from 92.52 billion in 2022).
Looking just at on-demand audio streams for 2023 (inclusive of UGC), R&B/hip-hop was tops with 27% of volume (337.21 billion of 1.249 trillion). Rock (17%; 211.72 billion of 1.249 trillion), pop (11.8%; 147.11 billion of 1.249 trillion), country (8.5%; 106.28 billion of 1.249 trillion) and Latin (8%; 99.71 billion of 1.249 trillion) were Nos. 2-5 for 2023, respectively, as they were in 2022 and 2021.
The genres that saw the largest percentage growth in year-over-year on-demand audio streams (inclusive of UGC) were world music (up 26.2% to 27.52 billion, up from 21.8 billion in 2022), Latin (up 24.1% to 99.71 billion, up from 80.34 billion in 2022) and country (up 23.7% to 106.28 billion, up from 85.91 billion in 2022).
Note: UGC streams are included in Luminate’s industry streaming on-demand volume numbers and its year-end streaming song charts. UGC streams are not factored into any of Billboard’s weekly charts.
‘LAST NIGHT’ SURPASSED 1 BILLION ON-DEMAND AUDIO STREAMS: Morgan Wallen’s “Last Night” was the most-streamed song of 2023 in the U.S. by on-demand audio streams (inclusive of UGC), with 1.015 billion – the most U.S. on-demand audio streams a song has earned in a calendar year.
“Last Night” is the second song to surpass 1 billion on-demand audio streams in a calendar year in the U.S., following Lil Nas X’s “Old Town Road” (featuring Billy Ray Cyrus), which cleared 1.002 billion in 2019.
See the top 10 most-streamed songs, by on-demand audio, below.
TOP 10 MOST STREAMED SONGS OF 2023 IN U.S., ON DEMAND AUDIO1. Morgan Wallen, “Last Night” (1.015 billion)2. SZA, “Kill Bill” (802.60 million)3. Zach Bryan, “Something in the Orange” (656.07 million)4. Miley Cyrus, “Flowers” (634.42 million)5. SZA, “Snooze” (550.83 million)6. The Weeknd, “Die for You” (539.29 million)7. Eslabon Armado x Peso Pluma, “Ella Baila Sola” (526.34 million)8. Luke Combs, “Fast Car” (525.51 million)9. Morgan Wallen, “You Proof” (517.58 million)10. Taylor Swift, “Cruel Summer” (507.78 million)Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023. Includes UGC streams.
DIGITAL TRACK SALES DECLINE FOR 11TH YEAR IN A ROW: Digital track sales declined for an 11th consecutive year, falling 11.9% to 133.88 million in 2023 (down from 151.9 million in 2022). The top-selling digital song of 2023 was Jason Aldean’s “Try That in a Small Town” with 497,000 downloads sold. It was the second year in a row that no song sold more than a half-million downloads. Prior to 2022, it last happened in the early days of downloading, in 2004 (the first full year of the iTunes Store, which launched in mid-2003). Further, 2023 marks the second year in a row that no song sold 1 million copies. Before 2022, the industry last had a year without a million-selling download in 2005.
TOP 10-SELLING DIGITAL SONGS OF 2023 IN U.S.1. Jason Aldean, “Try That in a Small Town” (497,000)2. Miley Cyrus, “Flowers” (428,000)3. Oliver Anthony Music, “Rich Men North of Richmond” (358,000)4. Morgan Wallen, “Last Night” (302,000)5. Jimin, “Like Crazy” (296,000)6. Luke Combs, “Fast Car” (251,000)7. Jung Kook featuring Latto, “Seven” (228,000)8. Jelly Roll, “Need a Favor” (181,000)9. Jung Kook, “Standing Next to You” (163,000)10. Rema & Selena Gomez, “Calm Down” (159,000)Source: Luminate, for the tracking period Dec. 30, 2022 through Dec. 28, 2023.
CYRUS’ ‘FLOWERS’ BLOOMED ON RADIO: Miley Cyrus’ “Flowers” was tops on radio in 2023, with 3.919 billion audience impressions earned across all monitored radio stations in the U.S. Audience impressions are measured by cross-referencing plays with Nielsen Audio audience data – i.e., a play of a song on a top-rated New York station at 8 a.m. on a Monday has more listeners (audience) than an overnight weekend play in a smaller city.
TOP 10 RADIO SONGS OF 2023 IN U.S. (BASED ON AUDIENCE IMPRESSIONS)1. Miley Cyrus, “Flowers” (3.919 billion)2. Rema & Selena Gomez, “Calm Down” (3.643 billion)3. Metro Boomin, The Weeknd & 21 Savage, “Creepin’” (3.529 billion)4. The Weeknd, “Die for You” (2.628 billion)5. SZA, “Kill Bill” (2.623 billion)6. Taylor Swift, “Anti-Hero” (2.491 billion)7. David Guetta & Bebe Rexha, “I’m Good (Blue)” (2.448 billion)8. Morgan Wallen, “Last Night” (2.435 billion)9. Luke Combs, “Fast Car” (2.358 billion)10. Harry Styles, “As It Was” (2.199 billion)Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023.
Kane Brown released “Heaven,” a love-drunk single that practically radiates romantic bliss, in the fall of 2017. The following May, the track topped Billboard’s Country Airplay chart and climbed to No. 15 on the Hot 100. Despite this success, “we never tried to cross it over” to pop radio, says Martha Earls, who manages Brown. “In what world would you have an almost Diamond-certified single that you didn’t try to take over to pop? It was a different time. Back then, that opportunity just was not there.”
Today, Earls says, conditions are different — she “absolutely would” have promoted “Heaven” to the Top 40 format. “Let’s take it to pop [radio] tomorrow!” she jokes.
This summer, country singles are finally starting to fare better on the Billboard Pop Airplay chart: Morgan Wallen‘s “Last Night” is at No. 5 on the latest ranking, while Luke Combs‘ “Fast Car” hit No. 20. (They also sit at No. 1 and No. 2 on the Billboard Hot 100, respectively.) “Most Top 40 programmers are protective of pop music sounds,” says Steven Shannon, music director at KZFN in Moscow, Idaho. “It’s unusual to have two country songs out at the same time that are in the Top 20.”
With that in mind, “it’s nice to see more people being open to our format,” adds Chris Kappy, who manages Luke Combs. “I appreciate the fact that people can look at country music just like they look at any other genre.”
In the past, pop radio has flirted with country periodically but never really embraced the genre, suggesting that the success of Wallen and Combs could be another temporary blip. (Pop radio’s arms-length approach to country is part of the reason why, before this year, the last track to top both Country Airplay and the Hot 100 was Lonestar‘s “Amazed” in 2000.) “I guarantee that most Top 40 programmers are resistant” to adding country to their playlists, Shannon says. Sure enough, one pop PD tells Billboard, “I’d rather be playing hip-hop.”
As a result, country executives say they still only consider attempting a pop radio campaign in special cases. But shifts in the music landscape could point to a bigger role for country in the pop airplay mix moving forward. The genre’s audience is surging — country’s consumption has increased by a whopping 20.3% year-over-year in the first 26 weeks of 2023, according to Luminate, making its popularity tough to overlook. (By contrast, pop is up by 7.6%.)
Country singles get to shine on pop radio roughly once a decade, according to Guy Zapoleon, a veteran radio consultant. He is known in radio circles for his “10-year music cycle” theory, which divides pop airplay into three distinct periods: the birth phase, the extremes phase, and the doldrums phase. Terrestrial radio is currently very much in the doldrums — “the worst doldrums of all times,” Zapoleon declares — and during these periods, it’s customary for Top 40 programmers to cast around for hits elsewhere, roping in singles from country or the format known as “adult contemporary.”
In the past, Zapoleon says, this has led to increased airplay for country at Top 40 for periods lasting two to three years. In 1963, Johnny Cash, Skeeter Davis, and Bobby Bare were beneficiaries of this trend; in 1974, programmers embraced Glen Campbell, Charlie Rich, and Mac Davis; in the early 1980s, Dolly Parton, Kenny Rogers, and Eddie Rabbitt were added on to Top 40 playlists, boosted in part in the wake of the success of John Travolta’s 1980 film Urban Cowboy.
This context suggests that Wallen and Combs may be helping Top 40 through a rough patch, but that the dalliance won’t last. “If history is an indication, I think maybe this [playing more country at Top 40] might be just a trend,” says Matt Mony, program director for WYOY in Jackson, Mississippi. “It’s sort of like what we saw with all the sample-songs that we were playing” — think Bebe Rexha and David Guetta’s “I’m Good (Blue)” — “that’s starting to lighten up a bit.”
Country artists seeking Top 40 airplay don’t just have to win over pop programmers, they also have to worry about country programmers’ possessiveness. “In the past, there was a sense that if an artist crossed over from country they were leaving the format,” Earls acknowledges. With Brown, “we almost created two careers,” she adds. “We would have a song go to Top 40” — including collaborations with Marshmello, blackbear, and Swae Lee — but also “make sure that we released music to super-serve the country fans too.”
Adrian Michaels, vp of innovation, radio, and streaming at BMG’s Stoney Creek Records, has been on an impressive streak with Jelly Roll, a 38-year-old who spent time in prison for dealing drugs, got out and built a budding rap career, and then turned into a country breakout. Jelly Roll is now starting to receive some pop airplay after enjoying success at both country and rock radio. “It definitely bruises some [programing] people when they see” artists move to other formats, Michaels says. “I get yelled at a lot. But the audience has a much bigger voice than a gatekeeper saying, ‘this belongs on this station only, because we’re the ones who broke them.’”
And that voice has gotten a lot louder lately. The runaway success of “Last Night” and “Fast Car” is taking place amidst an eruption of interest in the genre that Wallen and Combs call home. “We’re seeing a global moment for the genre right now, and that is opening up some space at other formats,” explains Stacy Blythe, svp of radio promotion at Wallen’s label, Big Loud.
Those other formats may not be able to continue to look past country if that growth continues. “What I hope happens is that [pop radio programmers] see the numbers coming in on streaming, and if this [country song] is streaming as much as this [pop single], obviously that shows there are people out there listening,” Kappy says. “It’s contemporary hits radio. They should be playing the contemporary hits of the day.”
In addition, terrestrial radio’s role in the music ecosystem has shifted dramatically in the last decade in ways that might make the pop airwaves more hospitable to country. One key difference is that many young listeners have abandoned radio for streaming services and TikTok; a recent survey from the consultancy Jacobs Media Strategy found that the average age of radio listeners is around 55 years old.
This bodes well for the cross-format popularity of country, which the radio industry historically views as a genre favored by more mature listeners. “Another reason country is working so well at Top 40 right now is because we’re dealing more with women 25-plus, and that’s a really good fit for that genre,” Mony says.
And “as the Top 40 format continues to age up, programmers should consider country crossovers,” adds Cat Collins, a radio consultant and former vp of Top 40 and Hot AC for Townsquare Media.
Some radio experts also believe that the pop format has strayed from its roots in the past decade-ish as a platform that elevates all the hits, regardless of their origin. “The theoretical ideal of Top 40 is to play hits from across the spectrum of music, a notion that has largely faded, as most Top 40s have been sticking to a very narrow lane,” says Larry Rosin, president of Edison Research. Recent country singles that did well on pop radio — like Dan + Shay‘s 2021 hit “10,000 Hours” and Gabby Barrett‘s 2020 smash “I Hope,” both of which cracked the top 10 — gained access in part by incorporating Top 40 mainstays (Justin Bieber and Charlie Puth, respectively).
Top 40 stations are going through a brutal period of low ratings; could the “narrow lane” approach be adding to the format’s troubles? For Zapoleon, it’s simply a matter of numbers: Country singles accounted for more than 20% of the year-end Hot 100 in 2022, but around 1% of the year-end Mediabase Top 40 chart. “That’s a lot of country hits Top 40 isn’t playing,” he says. “Hopefully they wake up.”
SiriusXM’s Hits 1 is one of five Top 40 stations already testing “Need a Favor,” a growling, lighters-up power ball from Jelly Roll that has spent multiple weeks atop the rock radio chart and is inside the top five at country radio. “We’re not waiting for campaigns to come in our direction,” says Alex Tear, vp of music programming for SiriusXM and Pandora. Too often, “radio is late to the game.”
His peers may be more receptive to Jelly Roll this year than in years past. “I don’t want to jinx anything, but don’t be surprised if, by the time this comes out, you see [Jelly Roll] really popping up at Top 40,” Michaels says. “It’s a wonderful feeling for us to take somebody from Music Row here and have this much reach.”
For 2023, Billboard has introduced the Country Power Players’ Choice Award, a peer-voted accolade chosen by Billboard Pro members to honor the executive they believe has made the most impact across the country music business over the past year. Across three rounds of voting, Billboard Pro members have chosen Seth England, partner and CEO of […]
In 2015, before Luke Combs had broken through, his manager, Chris Kappy, gave fans a merchandise discount at concerts for showing they paid to subscribe to Spotify or Apple Music. “I was trying to push people into the digital age as quickly as I could,” he says. “And the fastest way I knew I could do it was giving them $1 off a T-shirt.”
Combs was one of the first country superstars who built his career digital-first. Though most of the recorded-music industry has been streaming-focused for over a decade, until recently country music — and its fans — have remained driven by radio play and album sales. Thanks to artists like Combs, Morgan Wallen, Zach Bryan and others, from 2019 to 2022, country audio streaming jumped 58%, according to Luminate, outpacing the industry’s 48.5% growth and increasing faster than every other genre besides Latin music. In early March, Wallen’s No. 1 album One Thing at a Time racked up 483 million audio streams in its debut week, according to Luminate — the fifth-largest streaming week ever, after albums by Drake, Taylor Swift and 21 Savage. Later that month, Combs’ Gettin’ Old hit 83.5 million streams.
“Finally! Thank God,” says Tim Foisset, senior vp of commercial partnerships for Warner Music Nashville, which represents Bryan. “The A&R’s really good right now, and it appears to be really sticky with a younger audience.”
New stars who are digital natives — and have careers rooted in the digital world — are one key reason for country’s streaming boom. Combs started out on Vine, and Kappy boosted his profile through a Facebook fan group; one of Wallen’s breakthroughs was 2020’s “Heartless,” with EDM star and social media wizard Diplo; Bryan recorded songs on his iPhone and posted them to YouTube. Whereas pop, dance and hip-hop tracks took off at streaming as early as 2011, the country tipping point from physical to digital didn’t start until roughly 2017, shortly before Wallen released his debut, If I Know Me.
“It was the perfect storm of incredible music, the younger demographic that was already gravitating to Morgan at that time and the audience shifting mediums,” says Patch Culbertson, GM and senior vp of Big Loud Records, Wallen’s label. “That rocket exploded, and he carried that audience with him. We’ve seen a massive move onto streaming.”
Another reason for the growth of country streaming is the COVID-19 pandemic, which pulled older fans and digital holdouts away from terrestrial radio and CDs. “Some of the more mature demographics of country weren’t in their cars, they weren’t going to the office, and they used that time to say, ‘OK, I’m going to figure out what streaming is all about,’” says Randy Goodman, CEO of Sony Music Nashville, which represents Combs. “And there are no more boundaries, genrewise. Kids are listening to Kendrick Lamar and to Morgan. It’s a younger demographic we’re appealing to.”
Both Sony’s Goodman and Warner’s Foisset say radio remains “incredibly important,” but add that country hits now often start on streaming, then take off at radio instead of vice versa. In 2019, Goodman explains, “the world began to change,” and country stars followed their pop, hip-hop and EDM counterparts into YouTube, TikTok and Spotify virality long before radio took notice. “From a record-company perspective, we realized we had to make these shifts,” he says.
Wallen has led this transformation: Dangerous: The Double Album racked up 3.6 billion audio streams in 2021, hitting No. 1 in overall consumption that year, outpacing Olivia Rodrigo, Drake and Adele. Last September, tracks by Wallen, Bryan and Combs hit the top 10 on Billboard’s Streaming Songs chart, the first time at least three non-holiday country songs reached the milestone. That week, 13 of the chart’s 50 songs were country; on the chart dated April 15, Wallen has three tracks, and Bryan’s “Something in the Orange” is No. 14. And there’s more to come: Foisset notes that some of country’s biggest young stars, including Cole Swindell, Bailey Zimmerman and Jelly Roll, are scheduled to release albums in 2023.
Country streaming-music fans are unusually dedicated. According to a new Digital Media Association survey, they spent about 1,270 hours per year listening to music annually, about 1.6 times more than country music fans who do not stream. Which is not surprising to Emily Cohen Belote, principal music curator for Amazon Music. The service has emphasized country for years through Country Heat, including a playlist and an online radio station and hit 13 billion streams in 2021. “We’ve been doing this for a while, and it’s not just a flash in the pan,” she says. “Country music is happening in streaming in a really big way.”
On Sunday, Morgan Wallen canceled his headlining show at Oxford, Miss.’s Vaught-Hemingway Stadium, moments before he was to take the stage as part of his One Thing at a Time Tour, enraging many of the approximately 60,000 fans who had already packed the stadium, and leading to rumors regarding the reason behind the cancellation.
After openers HARDY, Ernest and Bailey Zimmerman performed, a message appeared on screens flanking either side of the stadium stage, stating, “Ladies and gentlemen, unfortunately Morgan has lost his voice and is unable to perform tonight. Therefore, tonight’s show has been canceled. Please make your way safely to the stadium exits. Refunds for tonight’s event will be available at point of purchase beginning tomorrow.”
Though a statement to the crowd noted that the last-minute cancellation was due to Wallen losing his voice, a TikTok video of a security guard at Vaught Hemingway Stadium, which suggested the real reason for the last-minute cancellation was that Wallen had been too drunk to perform, only added fuel to the rumors.
Posted Monday by TikTok user @thunderb4lightnin, the video went viral, earning 3.4 million views as of press time. In the video, the security guard comments that Wallen losing his voice is “bull crap” and agrees when asked by the attendee if Wallen didn’t perform because he was too drunk. The guard also claimed that Wallen was taken to the hospital by ambulance.
On Tuesday (April 25), Big Loud CEO Seth England responded in an attempt to shut down the rumors, sharing a statement from event company Best Crowd Management, which handled security for the concert at Vaught-Hemingway Stadium.
England shared a social media message from Best Crowd Management, which read, “A hired employee of BEST Crowd Management made false claims as it related to last night’s Morgan Wallen concert and we do not stand behind the detail in his statement. Please refer to Morgan’s social media pages for details.”
England added his own statement, writing, “Thank you @bestcrowdmanagement for correcting your employee, who made up an entire story that was nowhere close to true. Every detail was false. Laughable what some people will just say for a reaction.” He concluded, “Don’t Believe Everything You Read.”
Billboard reached out to Best Crowd Management regarding their social media statement but had not heard back by press time.
Wallen later rescheduled additional shows that had been slated for this week, telling fans on social media, “Y’all know how important my fans are to me, so I feel horrible about this news. There’s nothing more I want to do than be onstage playing for you guys. But as of today, I’m on doctor-ordered vocal rest and we have to reschedule this week’s shows. I appreciate and understand everything you do to get to my shows, so it would be unfair of me to put on a show that I know will not be 100%. I’m doing everything I can to speed up the process of getting to that mark 100%–MW”
This week, Wallen also became the first artist to have three songs in the top 10 on Billboard‘s Country Airplay chart simultaneously, with “Thought You Should Know” at No. 7, “Last Night” at No. 8 and “One Thing at a Time” at No. 9.
Morgan Wallen laughed off what could have been an embarrassing situation during his show in Louisville, Ky., on Thursday night (April 20), after he took a tumble onstage.
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In a video shared by a fan on TikTok, the country star is seen walking around the stage at the KFC Yum Center performing his 2020 Diplo collaboration, “Heartless,” before the fog clouding his view causes him to trip and fall. He quickly gets back up, before stumbling again.
Once he steadies himself, Wallen smiles at fans in the front row and makes a hilarious cringe face, making light of the situation.
Wallen has had a successful year following the release of his third studio album, One Thing at a Time, in March. The album is spending its sixth week atop the all-genre Billboard 200 albums chart. The last album by a male act to spend its first four weeks at No. 1 was Wallen’s own Dangerous, which spent 10 weeks in total atop the chart — all from its debut week (Jan. 23-March 27, 2021).
The album’s hit single, “Last Night” simultaneously helms the Hot 100 (dated April 22) for a third week and the Hot Country Songs chart for a 10th week.
Morgan Wallen’s One Thing at a Time notches a third straight week at No. 1 on the Billboard 200 albums chart (dated April 1). The set earned 209,500 equivalent album units in the United States in the week ending March 23 (down 19%), according to Luminate. It debuted at No. 1 with 501,000 units, then tallied 259,000 in its second frame.
In the last 12 months, only two albums have exceeded 200,000 units in each of their first three weeks: One Thing at a Time and Taylor Swift’s Midnights (which surpassed 200,000 in each of its first four weeks).
The last album by a male act to spend its first three weeks at No. 1 on the Billboard 200 was Drake’s Certified Lover Boy, which also spent its first three frames atop the list (Sept. 18-Oct. 2, 2021-dated charts).
Further, in the last 10 years, only two country albums have clocked at least three weeks at No. 1 on the Billboard 200 and both are by Wallen: One Thing at a Time, his last album, Dangerous: The Double Album (10 weeks at No. 1 in 2021). (Country albums are considered those that have hit or are eligible for Billboard’s Top Country Albums chart.)
Also in the top 10 of the new Billboard 200 chart, U2 collects its 13th top 10-charting effort, as Songs of Surrender debuts at No. 5. The retrospective sees U2 revisiting its own catalog, re-recording and re-interpreting familiar hit songs from the band’s career. Among the tracks including on the project: “Where the Streets Have No Name,” “One,” “Pride (In the Name of Love)” and “I Will Follow.”
Plus, U2 becomes only the fourth group with a newly-charting top 10 title on the Billboard 200 albums chart in the 1980s, ‘90s, 2000s, ‘10s and now the ‘20s.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new April 1, 2023-dated chart will be posted in full on Billboard‘s website on March 28. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.
Of One Thing at a Time’s 209,500 equivalent album units earned in the week ending March 23, SEA units comprise 194,000 (down 17%, equaling 256.13 million on-demand official streams of the set’s 36 songs), album sales comprise 12,500 (down 41%) and TEA units comprise 3,000 (down 12%).
SZA’s chart-topping SOS climbs 4-2 on the Billboard 200 with 72,000 equivalent album units earned (though down 5%), while Swift’s former leader Midnights jumps 6-3 with 61,000 units (up 31%) following her Eras Tour launch on March 17. Miley Cyrus’ Endless Summer Vacation falls 3-4 in its second week with 49,000 units (down 59%).
U2’s Songs of Surrender debuts at No. 5 on the Billboard 200 with 46,500 equivalent album units earned. Of that sum, album sales comprise 42,000, SEA units comprise 4,000 equaling 4.99 million on-demand official streams of the set’s tracks) and TEA units comprise 500. The retrospective re-records project is available in multiple editions, including a standard 16-track edition, a 20-track deluxe and a 40-track super deluxe (with the latter divided into four 10-track chapters named after each band member: Bono, Adam Clayton, The Edge and Larry Mullen Jr.). Sales were also aided by a dozen vinyl variants of the album, including exclusive editions sold by Amazon, Target and independent retailers.
U2 is the fourth group to achieve a newly-charting top 10 album on the Billboard 200 chart in the 1980s, ‘90s, 2000s, ‘10s and now the ‘20s. The quartet joins AC/DC, Def Leppard and Metallica.
Rounding out the top 10 of the new Billboard 200 are five former No. 1s: Karol G’s Mañana Será Bonito (5-6 with 45,000 equivalent album units earned; down 15%); Dangerous: The Double Album (a non-mover at No. 7 with 42,000; down 2%); Metro Boomin’s Heroes & Villains (holding at No. 8 with 40,000; up 3%); Drake and 21 Savage’s Her Loss (10-9 with 38,000; up 12%); and Bad Bunny’s Un Verano Sin Ti (9-10 with 37,000; up 1%).
Luminate, the independent data provider to the Billboard charts, completes a thorough review of all data submissions used in compiling the weekly chart rankings. Luminate reviews and authenticates data. In partnership with Billboard, data deemed suspicious or unverifiable is removed, using established criteria, before final chart calculations are made and published.
The song is from his new 36-track album, One Thing at a Time. Released March 3, the set launches as Wallen’s second No. 1 on the Billboard 200 chart, with the largest streaming week ever for a country album, as well as the biggest week by equivalent album units for any album, among all genres, in 2023.
If you need a guide to follow along with Morgan Wallen’s “Last Night,” find the lyrics below.
Last night we let the liquor talkI can’t remember everything we said but we said it allYou told me that you wish I was somebody you never metBut baby, baby, somethin’s tellin’ me this ain’t over yetNo way it was our last night
I kiss your lipsMake you grip the sheets with your fingertipsLast bottle of Jack, we split a fifthJust talkin’ ’bout life goin’ sip for sipYeah, you, you know you love to fightAnd I say shit I don’t meanBut I’m still gon’ wake up wantin’ you and me
I know that last night we let the liquor talkI can’t remember everything we said but we said it allYou told me that you wish I was somebody you never metBut baby, baby somethin’s tellin’ me this ain’t over yetNo way it was our last night (last night)No way it was our last night (last night)
No way it was the last night that we break upI see your tail lights in the dustYou call your mama, I call your bluffIn the middle of the night, pull it right back upYeah, my, my friends say let her goYour friends say what the hellI wouldn’t trade your kind of love for nothin’ else
Oh baby, last night we let the liquor talkI can’t remember everything we said but we said it allYou told me that you wish I was somebody you never metBut baby, baby, somethin’s tellin’ me this ain’t over yet
No way it was our last night, we said we’d had enoughI can’t remember everything we said but we said too muchI know you packed your shit and slammed the door right before you leftBut baby, baby, somethin’s tellin’ me this ain’t over yetNo way it was our last night (last night)No way it was our last night (last night)
I know you said this time you really weren’t coming back againBut baby, baby, somethin’s tellin’ me this ain’t over yetNo way it was our last night (last night)No way it was our last night (last night)
Lyrics licensed & provided by LyricFind
Lyrics © Sony/ATV Music Publishing LLC, Warner Chappell Music, Inc.
Written by: Ashley Gorley, Jacob Kasher, John Byron, Ryan Vojtesak
At midnight on Friday (March 3), Morgan Wallen unleashed his massive, 36-track third studio album, One Thing at a Time, via Big Loud/Mercury/Republic.
The new album features a blend of Wallen’s country, alternative and hip-hop influences, and features collaborations with Eric Church on “Man Made a Bar,” HARDY on “In The Bible,” and ERNEST on “Cowgirls.” Elsewhere, he interpolates The Allman Brothers’ “Midnight Rider” on “Everything I Love,” and interpolates Young Thug’s “Lifestyle” on “180 (Lifestyle).”
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“This record represents the last few years of my life, the highs and the lows,” Wallen said via a press release. “It also brings together the musical influences that have shaped me as an artist – country, alternative and hip-hop. There are 36 songs on this album because we just kept exploring with fresh lyrics, music and production ideas and these are the songs that felt right to me. It was a blast to create, and I was so grateful to be back in the studio to lay this out for my fans.”
One Thing at a Time follows Wallen’s 2018 debut album If I Know Me, and seems poised to possibly dethrone the current No. 1 on the Billboard top country albums chart–Wallen’s own album, Dangerous: The Double Album, which has totaled 96 weeks at No. 1 on Billboard’s top country albums chart since its release in January 2021. Last year, the album broke the record for the most weeks spent in the top 10 on the Billboard 200 among albums by a solo artist. Meanwhile, two songs from One Thing at a Time are already atop the Billboard country charts: Wallen tops Billboard‘s Country Airplay chart with “Thought You Should Know” and the Hot Country Songs chart with “Last Night.”
Wallen added, “I just try to tell it how it is – the good, the bad, the love, the heartbreak. That’s all I know how to do,” says Wallen. “My hope is that this album makes my fans proud; makes ’em laugh, smirk, cry, and think – just like it did for me.”
To celebrate the album’s release, Wallen will headline a free show at Nashville’s Bridgestone Arena on Friday, March 3.
Stream One Thing at a Time below.
Morgan Wallen rises from No. 4 to No. 1 on the Billboard Artist 100 chart (dated Feb. 18), becoming the top musical act in the U.S. for a sixth total week. He tallied his first five weeks at No. 1 in January-February 2021.
Wallen returns to the top spot thanks to seven charting hits on the Billboard Hot 100, led by “Last Night,” which vaults 27-3 after its first full week of tracking, becoming his fifth top 10 song and highest-charting career hit.
Here’s a recap of Wallen’s seven current Hot 100 hits, all of which are on his new album One Thing at a Time, due March 3:
Rank, TitleNo. 3, “Last Night”No. 13, “Thought You Should Know”No. 18, “You Proof”No. 38, “I Wrote the Book”No. 47, “One Thing at a Time”No. 51, “Everything I Love”No. 81, “Tennessee Fan”
Also fueling Wallen’s return to No. 1 on the Artist 100 is his prior LP Dangerous: The Double Album, which rises 6-4 on the Billboard 200. The January 2021 release, which sparked his first five weeks atop the Artist 100, spends a 106th week in the Billboard 200’s top 10, tying the West Side Story soundtrack from 1962 for the third-most weeks totaled in the region. They trail only the My Fair Lady original cast recording from 1956 (173 weeks in the top 10) and the Sound of Music soundtrack from 1965 (109).
Wallen extends his record for the most weeks spent at No. 1 on the Artist 100 among primarily country acts. Jason Aldean and Luke Combs follow with three weeks on top apiece. Taylor Swift leads all acts with 63 weeks logged at the summit.
Elsewhere in the Artist 100’s top 10, Shania Twain re-enters at No. 8, as she appears in the top 10 for the first time since reaching No. 2 in 2017. Her new album Queen of Me arrives at No. 10 on the Billboard 200 with 38,000 equivalent album units earned, becoming her sixth top 10. Notably, she joins Madonna as the only women with newly-charting Billboard 200 top 10s in the 1990s, 2000s, ’10s and ’20s (Madonna’s streak also includes the ’80s).
The Artist 100 measures artist activity across key metrics of music consumption, blending album and track sales, radio airplay and streaming to provide a weekly multi-dimensional ranking of artist popularity.
