Mexican music
Mexican-American singer-songwriter Jacqie Rivera has signed a global deal with Virgin Music Group, Billboard can announce exclusively today (Aug. 29). Her first single under this new partnership, “Si Pasa Una Mosca,” will be released on Friday.
Daughter of the late “Diva de la Banda” Jenni Rivera and sister of fellow singer Chiquis, Jacqie Rivera is best known for her participation in reality shows about her family like The Riveras and I Love Jenni. In 2018, she released a version of a classic love song in Spanish, “Qué Ganas De No Verte Nunca Más,” which her mother had previously recorded, and between 2020 and 2021 she put out a series of singles independently, including “La Razón,” “When It Hurts,” “Existo Yo” and “Hurt.”
This is her first record deal and will include “multiple albums,” her publicist tells Billboard.
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“Being a part of the Virgin team is an answered prayer,” Rivera said in a press release. “It feels so good to have people on your side that believe in your dreams. This is just the beginning for us. Thank you Virgin for being part of my history.”“Everyone at Virgin is so happy to partner with Jacqie on this next phase of her career,” added Victor Gonzalez, President of Latin America and Iberian Peninsula, Virgin Music Group. “Jacqie has made an incredible album, and we can’t wait to share it with the world.”
No further details about the deal were provided.
As for her first single under the label, “Si Pasa Una Mosca” (which means “If a fly passes by”) was written by Salvador Aponte and Leslie Laraim, and produced by Carlos Alvarez. According to the release, the song combines melancholic sounds with a moving narrative that explores the pain and resignation of a relationship that is coming to an end.
“The first time I heard the song, I was driving my car and immediately felt a lump in my throat and started to cry,” Rivera said. “The lyrics are powerful, and I felt connected to them.”Jacqie Rivera is the executor of her mother’s estate, whose latest posthumous releases have been under Sony Music Latin.
Los Tigres del Norte aren’t mincing words in their new single, “Aquí mando yo” (I’m in Charge Here). The track, which they are releasing on Thursday (May 30) along with an EP of the same name, talks about the legendary Mexican group’s struggles as immigrants, as well as the price of fame, with verses that may — or may not — refer to the current state of Mexican music and its new stars.
“Aquí mando yo, y este colmillo no lo tuve que comprar […] Ya veníamos de la tienda cuando tú ibas por el pan (I’m in charge here, and I didn’t have to pay for this fang […] We were already back from the shop when you were going in for bread),” they sing in the chorus.
But group leader and lead singer Jorge Hernández, who spoke with Billboard from his home in California, says the words aren’t meant for anyone in particular.
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“I saw this theme as the story of so many immigrants who come from their towns with nothing. That was my first reaction,” says Hernández. “Then, the sentiment in other parts of the lyrics is that suddenly those of us who tell the truth are judged and those who lie are the heroes […] Also suddenly there are people who don’t quite see the roots of the tree. And many of these new elements today, I don’t know if they ignore this — or if this is an example so they can see who came before them, just as we’re also thankful for those characters who were interesting in their time.”
“Aquí mando yo”, with its clear message of empowerment as well as advice (“Many students have been swallowed by money; they forgot their roots and became arrogant”), is released as Los Tigres announce the rest of their world tour, including their first date at legendary Madison Square Garden, set for May 24, 2025.
After playing what will be more than 50 dates between the United States, Mexico, and South America — with stops including Foro Sol in Mexico City, three nights at the Movistar Arena in Bogotá, and dates in Spain — 12 months of touring will culminate for Los Tigres with their MSG date, their first ever in that venue.
Details of the concert, presented by Zamora Entertainment, which is producing the group’s tour, will be announced May 30 at a press conference at MSG.
“I never imagined I would be in that place, and I think it’s very important for our career and for our style of music,” says Hernández — noting the group have been ambassadors of norteño for over five decades. “We have fought to dignify this music, and to carry it and showcase it around the world. We’ve managed to visit large and small towns in the United States, and now we travel the world dignifying this music in the best way. And it has been a very big job, ensuring the music endures and and it’s looked at with good eyes.”
Also on Thursday night, Los Tigres will release their new five-song EP, also titled Aquí Mando Yo, on Fonovisa. The album includes songs by various writers, including Héctor Guerrero, who penned the title song. As has historically been customary for Los Tigres, the group listens to a lot of music, from many writers — even new ones — before choosing what to record. Guerrero, whom Hernández had never met, presented 15 songs to the group.
“I always listen to them all,” says Hernández, who unlike many current artists, does not put his name as a composer unless he’s actually participated in the songwriting. “You know we respect everyone and all our colleagues,” he adds. “I don’t try to compare myself to anyone […] I always say that when music does well, there is a great opportunity for the music movement to continue, and that makes me very happy. If someone is successful, somehow I will be successful. The selfish never succeed.”
Here are the complete lyrics of “Aquí mando yo,” available beginning Thursday (May 30).
Singing to our peopleFelt like an incoherent dreamWe broke a thousand barriers, starting from the bottom Without a dime, that was tough.
In the world of mythLies finally floatAnd there’s a lot of students eaten up by moneyThey forgot their roots and became arrogant.
I think many students won’t liketoday’s classThere’s several names missing from the list, their run is overand what was strong starts to crumble.
I’m in charge hereI didn’t have to pay for this fang. It’s years of trajectory, we’ve tasted glory We were back from the store when you came in for the bread. You have to face the truth.
(SPEAKS)These verses I speak todayWere made for many now running their mouthsin a hypocritical world, those who speak the truth becomes villains,Loose lips full of fake wordstelling stories they never lived, but in this jungleThe crown isn’t passed around, and the TIGER is respected, his head held higheven if you look own on me, know that I’M IN CHARGE HERE
Lying is common I’ll refresh your memory, now that you’re sitting down,when it comes to the boss of bosses, you never talk down.
I think many students won’t liketoday’s classThere’s several names missing from the list, their run is overand what was strong starts to crumble.
I’m in charge hereI didn’t have to pay for this fang. It’s years of trajectory, we’ve tasted glory We were back from the store when you came in for the bread. You have to face the truth. I’m in charge here!
Carín León’s new album will be released May 30, and it won’t be business as usual, as the Mexican star exclusively tells Billboard.
Boca Chueca Vol. 1 drops at 8 p.m. ET on May 30, and features 19 songs, including bilingual collabs with country stars Kane Brown and Leon Bridges as well as Latin icons like ranchera star Pepe Aguilar and Mexican rockers Panteón Rococo. See the full tracklist for the first time below.
But the real change, says León, starts with the album cover, a surrealist painting that shows León’s face close up, with a sinister-looking hand holding his mouth open in a crooked grimace that is a direct reference to the album’s title; “Boca Chueca” translates to “Crooked Mouth.” And that title in turn represents the album’s contents, says León.
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“What we wanted to highlight on the cover was […] all those problems you suffer as an artist who is always exposed,” León said in a voice note he sent to Bilboard. “All those fears they carry from before. All that contributes to the music and the art we all make as artists. Making this album was like a small embrace and a conciliation with many things people think are bad, but that are also part of you. The cover has that dark look which in a way has a lot to do with us and also speaks about the reinvention in this album. It has more daring words, more of a street vocabulary. Boca Chueca has a lot to do with that less genteel side of Oscar Armando,” says León, referring to his given name, Oscar Armando Díaz de León.
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The cover art of Boca Chueca was designed by Alan Ortega, a member of León’s band who plays the pedal steel guitar but is also a painter. In fact, he did the also surrealistic cover of León’s album Colmillo de Leche, where he is depicted with a lion’s head.
Boca Chueca Vol. 1 is the studio follow-up to Colmillo, which peaked at No. 8 last year on Billboard’s Top Latin Albums chart. Since its release, León has been getting traction as one of the top regional Mexican music stars in the market, touring arenas and performing at festivals like Stagecoach.
His new tour, also called Boca Chueca, kicks off July 22 and includes stops at Madison Square Garden and, in a departure for a Mexican act, at Wizink Center in Madrid.
As for Vol. 2 of Boca Chueca (the album), no word yet on when it will be released, but the implication is it won’t be long. Here is the full tracklist of Boca Chueca, Vol. 1.
Final Tracklist:
1. ”Cuando la vida sea trago”2. “Otra vez”3. ”Casi oficial”4. ”Frené mis pies”5. ”Círculo vicioso”6. ”Que haga el paro”7. ”Bebé no cambies tú”8. “Por eso bye”9. ”Qué feo se siente el amor”10. ”No sé” con Panteón Rococó11. “The One (Pero no como yo)” con Kane Brown12. ”Lamentablemente” con Pepe Aguilar13. ”Aviso importante” con Bolela14. “It Was Always You (Siempre fuiste tú)” con Leon Bridges15. ”Banqueteras”16. “1”17. ”Aunque tú no lo sepas”18. ”Por culpa de un tercero”19. ”Despídase bien”
Warner Music is restructuring its Mexican music division to strengthen its market presence and product quality, the label tells Billboard. The revamped division will feature a culturally attuned A&R team and a strategic marketing framework designed to promote artist development across multiple territories.
The initiative will be led by Tomas Rodríguez, president of Warner Music Mexico & Mexican Music, who will be spearheading the restructured division from Mexico. “The expertise, adaptability, and market acumen of the Mexican Music team will bolster our vision for the genre’s development and globalization, cementing Warner as a protagonist,” he said in a statement.
Rubén Abraham, Warner Music’s GM of Mexican music, will oversee the A&R and marketing teams from Los Angeles, aligning strategies across the United States and Mexico. “We’re primed to offer the industry’s premier platform for the genre, supported by top-notch professionals and tailored negotiation options that cater to both present needs and future prospects of Mexican Music,” he said.
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The division’s A&R team will include Brian Plascencia as director of A&R. Plascencia brings extensive experience from previous roles at Universal Music and Univision Records and as a West Coast label manager at Machete Music, where he was instrumental in launching artists such as Larry Hernandez, Fidel Rueda, El Potro de Sinaloa and Roberto Tapia. As a founding partner at Alianza Records, Plascencia has also developed artists like Grupo H-100 and Edicion Especial.
Elsewhere, the A&R team will include associate director of A&R Armando López, who brings over a decade of expertise in marketing, musical production and concert promotion. Cesar Carrillo has been appointed senior manager of A&R, with an 18-year track record in the regional Mexican music scene. His experience spans music production, artist management for acts like Tomas Ballardo and Los Buitres de Culiacán and booking for Legado 7 with Lumbre Music. AT FM Entertainment, he assisted in managing schedules for música mexicana giants such as Ramón Ayala, Banda Machos and Fidel Rueda.
María Angela Batiz, the label’s director of marketing for Mexican music, will continue to play a crucial role with her extensive experience and expertise in the genre, leading the development of marketing strategies and campaigns across the department.
Warner Music’s expansion in Mexican music is supported by its collaboration with the company’s independent distribution and label services arm ADA, enabling a range of services and partnership opportunities.
Warner Music’s Mexican music roster also includes Grupo Codiciado, El Komander, Pesado, DannyLux and Los Aptos.
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