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Meta is poised to unveil a new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk.
A listing for the app, called Threads, appeared on Apple’s App Store, indicating it would debut as early as Thursday. It is billed as a “text-based conversation app” that is linked to Instagram, with the listing teasing a Twitter-like microblogging experience.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” it said.
Instagram users will be able to keep their user names and follow the same accounts on the new app, according to screenshots displayed on the App Store listing. Meta declined to comment on the app.
Musk replied “yeah” to a tweet from Twitter co-founder Jack Dorsey saying, “All your Threads are belong to us,” along with a screenshot from the App Store’s privacy section showing what personal information might be collected by the new Meta app.
Threads could be the latest headache for Musk, who acquired Twitter last year for $44 billion and has been making changes that have unnerved advertisers and turned off users, including new daily limits on the number of tweets people can view.
Meta has good timing because Twitter users are growing frustrated with Musk’s changes and looking for a viable alternative, said Matt Navarra, a social media consultant.
Threads presents the “opportunity to jump to a platform that can give them many of the things that they want Twitter to continue to be that it no longer is,” he said.
Allowing Instagram users to port their profile to Threads could give the new app more traction with potential users by providing a ready-made set of accounts for them to follow, said Navarra, former director of social media at tech news site The Next Web and digital communications adviser for the British government.
Twitter has rolled out a series of unpopular changes in recent days, including a requirement for users to be verified to use the online dashboard TweetDeck. The policy announced Monday takes effect in 30 days and appears to be aimed at raising extra revenue because users need to pay have their accounts verified under Musk’s changes.
TweetDeck is popular with companies and news organizations, allowing users to manage multiple Twitter accounts.
It comes after outcry over Musk’s announcement this weekend that Twitter has limited the number of tweets users can view each day — restrictions that the billionaire Tesla CEO described as an attempt to stop unauthorized scraping of potentially valuable data.
Still, some users might be put off by Meta’s data privacy track record, Navarra said. And would-be Twitter challengers like Mastodon have found it a challenge to sign up users.
“It’s hard to tell whether the upset and discontent is strong enough to make a mass exodus or whether it will be somewhat of a slow erosion,” Navarra said.
Musk’s rivalry with Meta Platforms also could end up spilling over into real life. In an online exchange between Musk and Meta CEO Mark Zuckerberg, the two tech billionaires seemingly agreed to a cage match face-off, though it’s unclear if they will actually make it to the ring.
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Source: META / Meta Quest 3
Meta is still in the VR business and has a new Meta Quest 3 headset on the way.
Quiet as kept, the Meta Quest 2 was the best VR headset on the market. Meta is promising the Meta Quest 3 will build off that promising better performance, new mixed-reality features, and a much more comfortable and sleeker design.
The Meta Quest 3 will start at $500 for the 128GB model. A 256GB model is in the works, and the price will be announced at a later date.
The new headset boasts a smaller design, and that doesn’t mean a sacrifice on the power department. The Meta Quest 3 is 40% slimmer than the previous model and sports three large camera sensors on the front of it, making the Meta Quest 3 stand out from any other.
The controllers, Touch Plus, also receive an upgrade and have a much more compact design while boasting advanced tracking and haptics that owners of Meta’s $1000 Meta Quest Pro enjoyed.
Speaking of the Meta Quest Pro, the Meta Quest 3 will also support Meta Reality, a feature previously exclusive to the Quest Pro. Meta Reality allows users to merge the real world with the virtual one, allowing you to use your dining room table as a battlefield or project a large map on the floor.
If you upgrade from an older Quest model, you can bring all your games and other software because it will all be fully compatible with the Meta Quest 3.
The Meta Quest 2 Is Getting A Price Cut
With the addition of the Meta Quest 3 to Meta’s growing family of VR headsets, the Meta Quest 2 is receiving a substantial price cut and will now only cost $300 for the 128GB model and $350 for the 256GB model.
Both models will also receive a power boost through an update that sees the Quest 2 and Quest Pro internals get a boost. Meta says users of both headsets can expect 26% better processing performance and 19% better graphics performance, plus Dynamic Resolution Scaling allowing for a more smooth and more consistent VR experience.
So basically, if you have been on the fence about VR, this seems like the perfect opportunity to dive in.
The Quest 3 arrives sometime in the fall, pre-orders have not begun, but you can sign up for notifications about the VR headset.
You can head here if you want to know what new games are coming to the Quest 3.
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Photo: META / Meta Quest 3
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Instagram’s director of music partnerships, Perry Bashkoff, was one of the about 6,000 Meta employees whose roles were eliminated by Meta leadership on Wednesday (May 24). “Yes, I was one of them,” Bashkoff confirmed on Thursday in a LinkedIn post. As Bashkoff noted, he was “part of the team that brought music to the Meta […]
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Source: SOPA Images / Getty / Instagram
With Twitter still on a path to self-destruction thanks to Elon Musk, Instagram is looking to offer people a substitute.
The Verge reports Instagram is working on its own text-based social media component that aims to be a direct competitor to Twitter, according to Social and Influencer Marketing teacher Lia Haberman. Via her ICYMI Substack newsletter, she shared a screenshot of a marketing slide detailing the new app.
According to the slide, the new app has no name and is just “Instagram’s new text-based app for conversations.” Haberman reports it is codenamed P92 and Barcelona.
Users can sign in using their current Instagram username and password, and their bio, IG handle, followers, and verification status will transfer over.
Per The Verge:
In the app, you’ll see a feed, and you can make text posts up to 500 characters long with attached links, photos, and videos.
The app looks pretty much like if you mixed Instagram and Twitter together, based on two screenshots included in the leaked marketing slide. And Meta will apparently have some good moderation controls from the start, “equipping you with settings to control who can reply to you and mention your account,” the slide says. Any accounts you’ve blocked on Instagram will apparently carry over.
Per the slide, the new Instagram App will feature some form of decentralization, noting, “Soon, our app will be compatible with certain other apps like Mastodon.”
Instagram Suffered A Serious Service Outage
No one asked for this new app, but okay. But it would also be nice if Meta made sure Instagram works appropriately. On Sunday, the popular photo-sharing app turned TikTok clone was down “for a couple of hours,” according to The Verge.
Timelines did not refresh, and users were receiving error messages when refreshing them. If you hit Instagram via the website, it only loads a blank page.
“Earlier today, a technical issue caused some people to have trouble accessing Instagram. We resolved the issue as quickly as possible for everyone who was impacted, and we’re sorry for any disruption this has caused,” Meta spokesperson Dave Arnold told The Verge in an email following the service outage.
Like any time Instagram is down, social media (Twitter) has plenty of jokes because nothing is serious on that app.
You can see the jokes in the gallery below.
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Photo: SOPA Images / Getty
2. Howling
The European Union slapped Meta with a record $1.3 billion privacy fine Monday and ordered it to stop transferring users personal information across the Atlantic by October, the latest salvo in a decadelong case sparked by U.S. cybersnooping fears.
The penalty of 1.2 billion euros is the biggest since the EU’s strict data privacy regime took effect five years ago, surpassing Amazon’s 746 million euro fine in 2021 for data protection violations.
Meta, which had previously warned that services for its users in Europe could be cut off, vowed to appeal and ask courts to immediately put the decision on hold.
The company said “there is no immediate disruption to Facebook in Europe.” The decision applies to user data like names, email and IP addresses, messages, viewing history, geolocation data and other information that Meta — and other tech giants like Google — use for targeted online ads.
“This decision is flawed, unjustified and sets a dangerous precedent for the countless other companies transferring data between the EU and U.S.,” Nick Clegg, Meta’s president of global affairs, and chief legal officer Jennifer Newstead said in a statement.
It’s yet another twist in a legal battle that began in 2013 when Austrian lawyer and privacy activist Max Schrems filed a complaint about Facebook’s handling of his data following former National Security Agency contractor Edward Snowden’s revelations of electronic surveillance by U.S. security agencies. That included the disclosure that Facebook gave the agencies access to the personal data of Europeans.
The saga has highlighted the clash between Washington and Brussels over the differences between Europe’s strict view on data privacy and the comparatively lax regime in the U.S., which lacks a federal privacy law. The EU has been a global leader in reining in the power of Big Tech with a series of regulations forcing them police their platforms more strictly and protect users’ personal information.
An agreement covering EU-U.S. data transfers known as the Privacy Shield was struck down in 2020 by the EU’s top court, which said it didn’t do enough to protect residents from the U.S. government’s electronic prying. Monday’s decision confirmed that another tool to govern data transfers — stock legal contracts — was also invalid.
Brussels and Washington signed a deal last year on a reworked Privacy Shield that Meta could use, but the pact is awaiting a decision from European officials on whether it adequately protects data privacy.
EU institutions have been reviewing the agreement, and the bloc’s lawmakers this month called for improvements, saying the safeguards aren’t strong enough.
The Ireland’s Data Protection Commission handed down the fine as Meta’s lead privacy regulator in the 27-nation bloc because the Silicon Valley tech giant’s European headquarters is based in Dublin.
The Irish watchdog said it gave Meta five months to stop sending European user data to the U.S. and six months to bring its data operations into compliance “by ceasing the unlawful processing, including storage, in the U.S.” of European users’ personal data transferred in violation of the bloc’s privacy rules.
If the new transatlantic privacy agreement takes effect before these deadlines, “our services can continue as they do today without any disruption or impact on users,” Meta said.
Schrems predicted that Meta has “no real chance” of getting the decision materially overturned. And a new privacy pact might not mean the end of Meta’s troubles, because there’s a good chance it could be tossed out by the EU’s top court, he said.
“Meta plans to rely on the new deal for transfers going forward, but this is likely not a permanent fix,” Schrems said in a statement. “Unless U.S. surveillance laws gets fixed, Meta will likely have to keep EU data in the EU.”
Meta warned in its latest earnings report that without a legal basis for data transfers, it will be forced to stop offering its products and services in Europe, “which would materially and adversely affect our business, financial condition, and results of operations.”
The social media company might have to carry out a costly and complex revamp of its operations if it’s forced to stop shipping user data across the Atlantic. Meta has a fleet of 21 data centers, according to its website, but 17 of them are in the United States. Three others are in the European nations of Denmark, Ireland and Sweden. Another is in Singapore.
Other social media giants are facing pressure over their data practices. TikTok has tried to soothe Western fears about the Chinese-owned short video sharing app’s potential cybersecurity risks with a $1.5 billion project to store U.S. user data on Oracle servers.
LONDON — Facebook parent Meta and Italy’s largest collecting society are locked in a dispute over the use of songs on the platform from thousands of songwriters and composers, with music rights groups accusing the tech company of using strong-arm tactics to try to get its way.
Meta has started to remove all licensed works from the Italian Society of Authors and Publishers (SIAE). The company has “been unable to renew” its partnership agreement with SIAE and will therefore “no longer make available SIAE licensed works in Meta’s music library,” a spokesperson for Meta confirms to Billboard. The number of SIAE licensed music works that are affected by Meta’s actions is around 5.7 million works, according to SIAE.
The withdrawal means that any content-containing songs managed by SIAE, except those obtained through sub-licensing, will be blocked on Facebook, including Facebook Reels and Facebook Stories. On Instagram, content using SIAE members’ repertoire will be muted, unless users choose to replace the banned audio with another piece of music, Meta says.
The move affects repertoire from all European countries and multiple markets outside the European Union, but does not include the United States, an SIAE spokesperson tells Billboard.
Based in Rome, SIAE is the world’s sixth-largest copyright collective management organization, according to the International Confederation of Authors and Composers Societies’ (CISAC), representing the rights of around 5.7 million Italian music works and around 95,000 members. The organization has agreements in place with 178 authors’ societies worldwide and administers public performance and other rights of 62 million Italian and international works, spanning music, cinema, literature and other areas.
Notable music artists it represents include composer Ennio Morricone, singer Zucchero and hard rockers Mäneskin. “It is important to notice,” a rep for SIAE said, “that in the midst of the removal process many other works from the international catalog and from international authors, thus not related in any way with SIAE, have been erroneously removed.”
Meta’s music-licensing agreement with the Italian society expired at the end of December. During negotiations for a new deal, Meta offered a lump-sum value without providing the necessary information for SIAE to evaluate whether it was fair compensation for rights holders, the SIAE spokesperson says.
The Italian organization also claims the tech company refused to share data about how its members’ repertoire was being used and monetized, citing internal policies. “When it comes to complex platforms such as Facebook and Instagram and their many services (posts, stories, reels), if we’re not given any clue about the amount of advertising, video and music that they host, it means we’re negotiating blindly,” Matteo Fedeli, the CEO of SIAE, tells Billboard.
Fedeli says Meta threatened to remove all music works managed by SIAE if the offer was not accepted. “Meta gave a take-it-or-leave-it final offer when our positions were still pretty far from each other,” he says. “That’s imposing, not negotiating.”
The refusal to share relevant information, says SIAE, places Meta in contravention of the European Copyright Directive approved by the European Union in 2019, which requires platforms that rely on user-generated content — such as YouTube, TikTok or Facebook — to obtain “fair remuneration” license deals with rights holders and provide them with transparent reporting on revenues generated from the use of their work.
Meta responds that it has successfully renewed music licenses with many of its largest partners throughout Europe — including the United Kingdom, Germany, Spain, France and Sweden — based on the same fee model and terms it offered SIAE.
“Protecting the copyrights of songwriters and artists is a top priority,” a spokesperson for Meta says in a statement. “We continue to have music deals in more than 150 countries and remain committed to reaching an agreement with SIAE that works for everyone.”
Meta’s fallout with SIAE comes after the company announced on March 14 it would trim 10,000 jobs and would not be filling 5,000 open positions as part of cost-saving measures. In November, the company announced 11,000 job cuts, representing about 13% of its overall workforce.
On Friday, music rights and publishing trade bodies slammed Meta for its decision to pull SIAE repertoire from its platforms.
“Meta has decided to use its position as a corporate mega power to hold artists at gunpoint and undervalue their hard work and creativity,” the Brussels-based Independent Music Publishers International Forum (IMPF) says in a statement. “Fair and honest negotiation is the only way forward. Meta needs to retract.”
John Phelan, director general of ICMP, an international music publishing trade association, criticizes Meta for “using unsurprising strong-arm tactics of demanding a ‘take it or leave it’ fee and when not happy, removing music to try and devalue the deal.”
The tech company, Phelan says in a statement, “must obey the law and take a full and fair license for the music it wants to use and profit from. If it does not, it is in breach of Italian and EU law.”
Fedeli says the music industry “understands that there is a problem with [the] value gap and that the excessive power of [tech] platforms allow them to pursue such unilateral actions.” He is, nevertheless, keen to resume negotiations.
“We want to reach an agreement in good faith that is satisfying for both parties,” he says. “We know that we’re not aiming for the moon. We’re asking for a perfectly reasonable figure.”
Additional Reporting By Federico Durante Of Billboard Italy
Facebook parent Meta is slashing 10,000 jobs, about as many as the social media company announced late last year in its first round of cuts, as uncertainly about the global economy hits the technology sector particularly hard.
The company announced 11,000 job cuts in November, about 13% of its workforce at the time. In addition to the layoffs, Meta said Tuesday that it would not fill 5,000 open positions.
“This will be tough and there’s no way around that,” said CEO Mark Zuckerberg.
Meta and other tech companies have been hiring aggressively for at least two years and in recent months have begun to let some of those workers go. Hiring in the U.S. is still strong, but layoffs have hit hard in some sectors.
Early last month, Meta posted falling profits and its third consecutive quarter of declining revenue. On the same day, the company said that it would buy back as much as $40 billion of its own stock.
The Menlo Park, company said Tuesday it will reduce the size of its recruiting team and make further cuts in its tech groups in late April, and then its business groups in late May.
Zuckerberg has invested tens of billions of dollars building out its metaverse, its virutal reality concept, and renamed the company Meta, signaling a new focus for Facebook.
“As I’ve talked about efficiency this year, I’ve said that part of our work will involve removing jobs — and that will be in service of both building a leaner, more technical company and improving our business performance to enable our long term vision,” said Zuckerberg.
The biggest tech companies in the U.S. are cutting costs elsewhere, too.
This month, Amazon paused construction on its second headquarters in Virginia following the biggest round of layoffs in the company’s history and its shifting plans around remote work.
Global inflation has remained stubborn and its made for more difficult decisions for both households and businesses in the U.S.
Fast growth companies, including many in the technology sector, are hunkering down for what may be an extended period of adverse economic conditions.
“At this point, I think we should prepare ourselves for the possibility that this new economic reality will continue for many years,” Zuckerberg said in a message to employees.
Meta shares rose nearly 7% Tuesday.
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Source: NurPhoto / Getty / Meta
If you are a content creator caking off the Reels Play bonus program on Instagram and Facebook, you’re going to have to find another way to bring in coins. Meta is officially getting rid of the program.
If you’re wondering why you haven’t gotten that notification to start pumping out those Instagram Reels, there is a good reason for that. Meta is ending the program, as seen on The Verge, first reported by Business Insider.
According to Business Insider, Meta will not offer any “new or renewed” Reels Play bonus deals, but the company will honor existing commitments.
In a statement to The Verge via an email, Paige Cohen, a Meta spokesperson, said, “We are evolving the test of our Reels Play bonus on Instagram and Facebook as we focus on investing in a suite of monetization solutions to help creators earn steady streams of income. We will look into ways to run the program in a more targeted form, for example, in potential new markets.”
The rollout of the Reels Play bonus program has been far from perfect since its launch in 2021 as a direct response to the TikTok payout program.
Initially, content creators were cashing out, receiving payouts sometimes in the tens of thousands. Over time those payments have gotten smaller, and content creators are having a tough time achieving those large payouts again.
Meta initially had a $2 billion player pool that the company promised to content creators through 2022, so we guess the well has run dry.
You can still make money through subscriptions and badges, but those methods are not as reliable as making reels.
Instagram Is Not The Only Social Media Platform Pinching Pennies
According to The Verge, Snapchat, offering content creators $1 million a day in viral content on its TokTok-like feature Spotlight, gradually cut that amount over 2022, introducing other monetization methods like ad revenue.
YouTube was offering creators cash payouts to pump out YouTube Shorts, but that ended with the video-sharing platform moving to a revenue-sharing model last fall.
Welp.
We shall see if this decision impacts Instagram users’ decision to make reels going forward.
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Photos: NurPhoto / Getty
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Source: Anadolu Agency / Getty / Meta Verified
Desperate times call for desperate measures. Mark Zuckerberg has been catching nothing but Ls since he announced he was changing the name of Facebook to Meta and was going all in on the VR market. Now he’s taking a page out of Elon Musk’s book with his latest move.
Rumors began circulating on Elon Musk’s Twitter and Beyoncé’s internet that Mark Zuckerberg’s Meta would unveil its own Twitter Blue clone to give Facebook and Instagram users verification badges for a price.
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That rumor was accurate, and the new subscription service is called Meta Verified Engadget reports. Mark Zuckerberg announced his new broadcast channel (Instagram’s latest feature) that Meta Verified is coming whether we care for it or not.
According to Zuckerberg, those who cough up the money will get a verification badge, increased profile visibility, additional impersonation protection, and direct access to customer support.
“This feature is about increasing authenticity and security across our services,” Zuck said in his post. He also revealed that Meta Verified would be tested in Australia and New Zealand before the company rolls it out to other countries.
The service will also cost iOS and Android users $15 and $12 on the web minus the app store commission fees.
Unlike Twitter Blue’s sloppy rollout, Meta hopes to curb people from making fake accounts for notable companies. Potential Meta Verified users must be 18 or older and present a valid government-issued ID matching their name and profile photo on their Facebook and Instagram accounts.
Once you get verified, you can’t change your profile name, username, date of birth, or photo and must repeat the verification process.
Already verified accounts before the announcement will keep their status due to their notability.
Some Other Ridiculous Meta Verified Perks
Engadget also reports subscribers will receive 100 free stars, a digital currency we have never heard of, to tip content creators on Facebook.
Meta Verified subscribers could access exclusive stickers and reels for their Instagram Stories and Reels.
Will you sign up? Or is this a hard pass?
It sounds like another bad idea from the mind of Mark Zuckerberg.
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Photo: Anadolu Agency / Getty
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Source: NurPhoto / Getty
Former President Donald Trump will be allowed back on Facebook and Instagram, after a ruling by their parent company Meta to reinstate his accounts after two years.
The decision was announced Wednesday (Jan. 25) in a statement posted to Meta’s website. Trump was banned from the social media platforms Jan. 7, 2021—the day after a mob of his supporters had stormed the U.S. Capitol causing a riot. That decision was made due to high concerns that his posts could run the risk of inciting more violence. Twitter and YouTube also suspended his accounts that week.
“The public should be able to hear what their politicians are saying — the good, the bad, and the ugly — so that they can make informed choices at the ballot box,” said Nick Clegg, Meta’s president of global affairs in the statement.
“But that does not mean there are no limits to what people can say on our platform.” The statement goes on to say that Trump faces sterner penalties for any future violations, which would result in another suspension of up to two years depending on how severe the infraction is.
The move comes as Twitter reinstated Trump’s account late last year after tech billionaire Elon Musk acquired the platform. American Civil Liberties Union Executive Director Anthony D. Romero said that the decision was “the right call” given Trump’s position as a political figure.
“While the government cannot force platforms to carry certain speech, that doesn’t mean the largest platforms should engage in political censorship,” he remarked. In a post to the right-wing social media platform Truth Social, Trump wrote that the “de-platforming” he experienced should “never again happen to a sitting President, or anybody else who is not deserving retribution!”
But there are many more who criticized Meta’s decision, claiming that it illustrates a double standard when it comes to high-profile people. Democratic lawmakers and disinformation experts cite that Trump still presents a danger with his rhetoric, especially as he campaigns for the White House in 2024.
“The Capitol community is still picking up the pieces from the Jan. 6 insurrection that Trump ignited, and now he is returning to the virtual scene of the crime,” said Illinois congresswoman Jan Schakowsky in a statement.