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Mental Health Awareness Month

For Mental Health Awareness Month this May, Billboard is teaming with Brandon Holman of the Lazuli Collective on a series of articles focused on mindfulness and the professional development of executives, creatives and artists in the music community. 
Today’s conversation is with Kenji Summers, an advertising executive turned certified mindfulness instructor. Summers is the first to label himself “a black man who does too much” and is on a mission to help overwhelmed professionals that grew up on hip-hop learn mindfulness techniques to reduce anxiety and avoid burnout. Through meditation groups, Summers uses his deep love of music and hip-hop to help people find peace. Here, he explains how landing his dream job made him realize he lacked a deeper relationship with himself and how Kendrick Lamar’s Mr. Morale & The Big Steppers brought about his meditation club.  

I grew up in Brooklyn in the ‘90s, specifically in a neighborhood called Bed-Stuy. I was in between where Biggie lived and where Jay-Z grew up. At the time, my aunt Gerrie [Summers] was the editor-in-chief of Word Up! magazine. So, I was hearing in the house that I grew up in, the sounds of hip-hop, the culture and particularly the album, Life After Death the double album by Biggie. It was the first time I listened to a whole album.  

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I remember sitting in my room after I expropriated or borrowed the album from my aunt because she would get them weeks in advance sometimes. I had my eyes closed and I was just vibing to it and I saw all the stories that Biggie was rhyming about – as many details as I could at 10 years old. What that led me to was a love for music, particularly hip-hop and wanting to know more about what my aunt did. Seeing how people could paint those pictures, I wanted to spend more time understanding how people do that.  

Eventually, that led me to wanting to work at the intersection of music and messages or art and media. Once I realized there were careers in that space that weren’t just rappers, the person that I looked up to was Steve Stoute. He had transitioned from working as a president of a label and managing artists like Nas to starting a brand consultancy and an ad agency.  

I started to take more advertising courses as I was graduating from university. I found mentorship and I found people who were Black and of color in advertising. Having those experiences early on in music, I thought maybe there’s a way to bring my culture to this industry of art and copy. I worked for some years in advertising, trying to get people to buy things they didn’t need and often believing things that they didn’t really understand. I saw it as a gift and a curse.  

In advertising, I had to go to work every day and often it was very early days or very late nights and working on weekends. I would find myself smiling and ideas are flowing and then you put me in a meeting with my managers or the client and the words did not come out as smoothly. I would stumble over my words, repeat words i didn’t need to because I wasn’t sure if they were landing. I was nervous. I was shook.  

I started to investigate. I started going to specialists, primary care physicians and neurologists. It was a neurologist that was like, “You might have anxiety. In fact, I know you have anxiety.” He said, “It’s not your brain. Your brain works just fine. It’s your mouth.” The neurologist sent me to another guy in his practice, who I know now was a mindfulness teacher and he said, “Alright, let’s sit. Let’s start at the bottom of your feet and let’s bring your attention to that part of your body.” 

Dude, I couldn’t focus on that. I was not trying to hear it. I was like, fix me. Give me a pill. Be in therapy, whatever you got to do. I don’t know what this woo-woo stuff is. [Instead of mindfulness], I wanted to stop drinking alcohol because maybe that’s the thing. I started drinking kava. Maybe I’ll start going to therapy. My dad’s a therapist, so maybe therapy was the thing all along. It was cool. It helped, but I still found I didn’t have a relationship with myself and I didn’t have the words to describe that I didn’t have an intimate relationship with myself.  

I was working at my dream job. I was working at Nike, which brought together the hip-hop and the advertising. They’re the best storytellers in the game. It was working at Nike that exposed me to the mamba mentality. There was something called mindfulness behind the mamba mentality. I found out there was this guy that Kobe [Bryant] worked with named George Mumford. I was stunned that he also worked with Michael Jordan. I started to read as much as I could about Goerge Mumford. I read this book called The Mindful Athlete: Secrets to Pure Performance. I started to hear my story in his story and he was talking about recovery. I realized, there are layers to this. To this day, I am still going through those layers and levels.  

Around 2018, I had been let go from Nike and I was in my practice, meditating daily. When I started thinking of a mediation club, I don’t want to just meditate in silence. I have participated in those environments and it always felt like something was missing, like I was leaving a part of myself out. I thought of Sufism and was like, they don’t leave that out. Music is very spiritual. So music had to be at the forefront of the mediation clubhouse. I started to consider it through Kendrick Lamar’s latest album Mr. Morale & the Big Steppers. The song “The Heart Part 5” that was released while I was on retreat. I listened to it on repeat. It was a mantra. There is a period, early on in the song, where he just stops the record, the music continues, and he just breathes.

[During COVID isolation], I started doing the mediation club over Zoom. We just listened to several songs from Mr. Morale & The Big Steppers as mediations. Like I did with Life After Death when I was a kid. When the song ends, take up whatever space you need to take up. I just ask you take it up with dignity. You can sit up. You can lay down, just let the spine be divine. Let it be aligned. Then, what I think really brings it home, is we got to talk about your experience. It may be different. That’s when I started to see how I could use my certifications to hold that space, hold that container open for folks to get vulnerable.  

I am fortunate that I can get a text message from George Mumford on a Wednesday morning. But I also know that if I get that, I got to give it away. That brings me to the life I am in now. It’s cool that I got a chance to be helped, but now it’s time to spin the block and help others that maybe don’t even know there is a way out.  

In such a stressful world where mental health challenges are on the rise, it’s comforting to know that there’s a timeless, low-to-no-cost medicine that can help soothe the soul, mend a broken heart, and increase both physical and emotional well-being. That medicine is music. As a psychologist, I’ve seen firsthand the life-changing effects music can have on the lives of my patients. In times of deep despair or moments of anxiety or depression, music and its resonance in the body has had the power to heal in ways that words alone cannot.

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So what is it about music that makes it such a powerful tool for healing? From a psychological perspective, music has the ability to go beyond the rational mind and access deeper layers of consciousness. According to a study in Finland, when we listen or make music, we’re not just taking in the sound through our ears; our entire brain gets involved. The study showed that music recruits the motor areas of the brain, which gets our toes tapping and our bodies swaying; lights up the emotional center of the brain, which lifts our spirits and reduces our stress levels; and activates the part of the brain which allows the mind to wander, daydream, and be creative.

When we’re depressed, grieving, or traumatized, it can be challenging to get enthusiastic about anything. And yet, when we play some music, the sound lights up our “pleasure center,” that deep part of the brain that secretes dopamine, the “feel-good” hormone. A particularly fascinating study noted that simply anticipating or remembering a certain song can boost dopamine levels. And even after listening to the song, those levels can stay elevated as long as fifteen minutes after the music ends. That means, we get to keep feeling happy longer.

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When we suffer from anxiety, fear, or panic attacks, listening to music can help calm our nervous system and decrease levels of stress hormones, like cortisol. It’s also been found to reduce blood pressure, improve sleep, and lessen physical as well as emotional pain by triggering the release of endorphins, the body’s natural feel-good chemicals. In addition, research suggests that having music play in the background while we’re doing another activity can improve our ability to focus and problem-solve, especially those with ADHD. Think of music as a tool for ultimate self-care — moments of compassion that allow for self-reflection and reconnection.

Music improves our memory

Music has the unique ability to evoke specific thoughts, emotions and memories, serving as a bridge between past and present. Anyone who has ever suffered from a break-up or lost someone they loved will recognize its power to access these moments long forgotten. Listening to a certain song can transport us back to that time and place and allow us to feel it all over again. For individuals struggling with trauma or PTSD, certain songs can activate powerful thoughts and feelings, which can provide an opportunity for catharsis and healing.

Music connects us

What I love most about music is its profound impact and ability to foster connection and community. Playing music together, dancing, sharing a playlist with friends, or even attending a concert surrounded by complete strangers makes us feel part of something bigger than ourselves. In a world with so much isolation and loneliness, music serves as a unifying force that brings us together across generations, cultures, ideologies, and backgrounds, promoting trust and a sense of belonging.

Curating Your Playlist

Below, you’ll find a 20-track Latin music playlist that I felt called to share. Now it’s your turn — I encourage you to take your own musical journey. Maybe there are songs that speak to something you’re going through or thinking about right now. Or songs that spark a certain memory that makes you smile. Have fun with it and share with your friends if you like.

Edith Shiro, PsyD, is a Venezuelan clinical psychologist in private practice in Miami and the author of The Unexpected Gift of Trauma, available now. She is a board member of the World Happiness Foundation and was awarded the Health Innovation Award 2023 for outstanding service in healthcare and Hispanic Women of Distinction 2018. Also, the Latino Book Award 2022. Learn more at dredithshiro.com

For Mental Health Awareness Month this May, Billboard is teaming with Brandon Holman of the Lazuli Collective on a series of articles focused on mindfulness and the professional development of executives, creatives and artists in the music community.
Today’s conversation is with Nick Maiale, founder/CEO of jump.global, a community-first marketing agency that that specializes in working with music business executives and music companies. Last November, the company launched its debut summit, which prioritizes professional and personal development and will return to Los Angeles later this year (Nov. 17-20). Throughout the year, jump.global hosts various “No Ego” events across major cities, which are open to everyone (translation: no guest list) and focus on interpersonal connections over networking. Maiale previously spent a decade at the Music Business Association and Music Biz Conference and is now driven to “make the music business more human.”

I think before the pandemic, my entire life revolved around work. I very seldom would think about my growth. It was always like, “How can we grow the company? How can we impact the bottom line?” And I quickly watched over the pandemic people losing jobs or people losing sense of self. And that was very disheartening. I was witnessing that for my friends, but I also witnessed that for me. I realized I worked at a company for 10 years and I never did anything to develop my skills and my life outside of maybe selling sponsorships. So I think that was the number one thing that I noticed coming out of the pandemic. And I’d say the one good part about it is that it was a bit of an awakening. 

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My mom’s a social worker. And I would often hear her on the phone talking about very human things…things that we often don’t talk about in the music business. We are going to conferences to learn about streaming, distribution, AI. I love all of that stuff, but when was the last time you heard about someone going to a conference to learn about themselves and how they’re going to better themselves in the areas of leadership, effective communication, financial well-being, mental well-being? I wanted to create this environment where executives, not artists, can be seen as human and talk about things like addiction or parenthood. It was a little cheesy but [the conference tagline was], “Make the music business more human.” At the end of the day, it actually resonated with people. 

I’m really proud of what we’ve created, but at the end of the day, my job is to let thousands of people into my life every week, which is really, really scary. It’s a beautiful thing, but what I learned was [I] have to figure out how [to] do things for people in a really structured way. I have calls with people all the time [so I now] post about my calls on LinkedIn, tag a couple people and say, “This person is your person now.” I gave that responsibility to my audience or to other people so that I didn’t have to feel that burden or that responsibility. And that little thing has helped my life dramatically. It just became really hard being that person who does everything for everyone. My mind got so overwhelmed with all this information that it started to shut down. My body started to shut down. And I was like, “What am I going to do? I built a business based off of connecting people. And now that’s the thing that’s killing me.” So, I worked with a health coach to fix it. I still want to build community, but now I’m doing it in a much healthier way.

I started working professionally at 19. I’m 32 now. And I started my company almost four years ago. I spent 10 years doing things and connecting people and going to every single event. And yeah, part of me loved it and part of me didn’t. I had to look back and go, “Where am I now?” I realize I’m building a business. I’m building an agency. None of it makes me money at all. The reason I wanted to do this was because people in the music industry don’t often have these opportunities to think about themselves. They’re often thinking about the business. So I wanted to redefine what it meant to be a communications agency. We focus on thought leadership, which is speaking at conferences; communities and trade works, so if you want to get involved with the Recording Academy; academia, we will not work with a client if they do not want to inspire the next generation, if they do not want to speak at schools; and international delegate programs, helping executives speak overseas.

I have so many clients who are about to be on their first panel and they’re so nervous because they’re like, “I don’t know what I’m gonna say,” or “Am I gonna be as cool as some of these other panelists that you know have been doing this for years?” We talk them through it. We watch them on the panel. They kill it. They’re dropping gems. That happens to me daily for my clients. We had a couple other instances where, for example, one of our clients was going to speak at Iceland Airwaves. Normally they would just go, do their panel and leave. But we convinced them to extend their trip and they got to see the Northern Lights and that was always a personal [dream]. It’s little things.

Four years ago I was in a weird place. I really never thought I would be where we are today…We often are doing things to pad other people’s pockets, which is fine, I get it, but I really am feeling fulfilled with what I’m doing right now. And I don’t know if I’d be working in the music industry if I wasn’t doing what I do right now. At the end of the day, the biggest thing I care about is that I want people to know — and jump.global will eventually be this — but I want us to be the professional and personal development company for the music business. I’m a very mindful entrepreneur. I do not hustle. I don’t work until 3 a.m. I’m a hustler, but I’m a good hustler. I’m just like, “We can do it, but still go out and have dinner with our families.”

[I want to see] more people focusing on the business of their first and last names. If we’re going to have professional development, all of your clients better know about it, all of the artists better know about it. [We need] more companies investing in personal equity and more conversations around this type of wellness. Meditation is just as important as putting yourself in an environment where you’re able to speak clearly and be spoken to clearly.

We all have that go-to song that has helped us heal, or simply just lifted our spirits. For Mental Health Awareness Month, Billboard compiled a list of 10 Spanish-language songs that have helped de-stigmatize the topic of mental health with Latin artists speaking of their personal struggles, and in doing so, also helping raise mental […]

Chicago’s G Herbo is continuing his mental health advocacy. He announced his new non-profit organization, Swervin’ Through Stress, on Wednesday (May 17). The organization will help increase mental health awareness in the African American community through next week’s activations. Beginning May 20, Swervin’ Through Stress will team up with Social Works for the Black Joy […]

Latin artists have long addressed mental health issues through their music. In 2017, Juanes joined Logic, Alessia Cara and Khalid for a bilingual version of “1-800-273-8255,” the phone number for the National Suicide Prevention Lifeline. The original song, off Logic’s album Everybody, helped him score his highest charting hit on the Billboard Hot 100, peaking at […]

05/11/2023

In recent years, artists have been doing their part to destigmatize mental health issues by opening up about their own experiences. Here’s what they’ve said.

05/11/2023

Sure, you can buy yourself flowers. But, if you’d rather buy yourself flower-print pieces from Betsey Johnson’s rhinestone collection, Miley Cyrus‘ Happy Hippie Foundation will receive $1 from each purchase — a new partnership that will benefit LGBTQ youth throughout Mental Health Awareness Month.

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Launching this month, the year-long partnership will focus its May effort on supporting young LGBTQ people in need. Not only will revenue from Johnson’s best-selling floral collection of sparkly shoes and bags go toward funding Happy Hippie, but customers looking to purchase products outside the select assortment will also be invited to donate to the foundation at checkout.

“Miley and I share so much history and I admire her greatly,” said the designer in a statement. “Thank you so much, Miley, for creating Happy Hippie. I can’t wait to collaborate with you on this. Faith, hope, and charity are everything — what you give is what you get. So let’s give back.”

Betsey Johnson x Miley Cryrus

Courtesy of Betsey Johnson

More fruits of Cyrus and Johnson’s partnership will be announced throughout the next year.

The “Flowers” singer has long been linked to Johnson, having worn the Y2K fashion maven’s designs back in 2008 during season three of her breakthrough Disney Channel show Hannah Montana. Cyrus also attended her prom in a Betsey Johnson dress, according to a release.

In 2015, the Grammy nominee founded Happy Hippie to rally donations and essential programs for vulnerable populations, including homeless youth, LGBTQ youth, youth aging out of foster care, people living with HIV/AIDS, and more. The foundation’s partnership with Betsey Johnson will provide support groups to youth and families of youth exploring gender at a time when nearly half of all LGBTQ youth have seriously considered suicide and more than half were unable to access needed mental health care, according to a release.

“I’m so excited that Happy Hippie is partnering with Betsey Johnson, starting this May with Mental Health Awareness Month,” said Cyrus in a statement. “Betsey Johnson shares our belief in rallying youth to fight injustice, and this collaboration couldn’t come at a better time when the needs have increased. Thanks to Betsey Johnson for sharing our mission of inclusion and self-expression, no matter who you are.”