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Billboard-charting and award-winning artist Chiquis stopped by Billboard Latin Music Week for an intimate performance of her single “Que Siga Pasando” with Billboard and Walmart. The Mexican-American star and her band shared a special version of the stripped-down song in the backstage lounge, styled with and presented by Walmart. This year, Walmart joined the celebration […]

 Regional Mexican artist Chiquis graced the Walmart Playback Stage at #BillboardLatinWeek, delivering an intimate live performance of her new song “Que Siga Pasando.” Chiquis: What’s up, guys? It’s Latin Music Week. I’m Chiquis and we’re here at the Billboard video lounge presented by Walmart, and I’m going to sing my new song “Que Siga Pasando.” […]

Álvaro Díaz shares where he was when Sayonara dropped, why he loves vinyls and more in Behind the Photo presented by Billboard and Walmart. Álvaro Díaz:I’m Álvaro Díaz and this is Behind the Photos with Billboard. This was in Kyoto earlier this year — one week before dropping Sayonara and a few minutes before tasting […]

Paola Jara takes Billboard Behind the Photo from very special moments in her life, reveals a new song she has coming out with her best friend Cata and more! Paola Jara:Hi, I’m Paola Jara and I’m going Behind the Photo with Billboard. This photo is from a recent show, a very nice, very intimate show […]

Pipe Bueno shares his experience of recording “Una Pregunta” with Gerardo Coronel, attending Milan Fashion Week and more! Pipe Bueno:Hi there! How are you, my friends and mamacitas? I’m Pipe Bueno and we are at Behind the Photo with Billboard. Let’s see, this photo happened in a studio in Bogota called Audiovision. I was with […]

Presented by Walmart and Billboard, Yahritza y Su Esencia play ‘Finish the Lyrics’ with some of their biggest hits, including “Dos Extraños,” “Inseparables” and more! Yahritza y Su Esencia:What’s up! We are Yahritza y Su Esencia. We are here with Latin Billboard, and today we are going to finish the lyrics to our songs.  Esta […]

Dascha Polanco shares a special look of her in the studio meeting Bella Hadid and more Behind the Photo with Billboard and Walmart. Dascha Polanco:Hi, I’m Dascha Polanco, and I’m here Behind the Photos with Billboard. You guys went looking. You guys went deep in search for the photos. This photo you see here is […]

Billboard Latin Music Week returned to Miami with a star-studded lineup of more than 70 artists. Over the past 35 years, Latin Music Week has become the one, steady foundation of Latin music in this country, becoming the single most important — and biggest — gathering of Latin artists and industry executives in the world. […]

The biggest names in Latin music came to Miami for Billboard Latin Music Week 2024. Get an inside look at the backstage lounge where their interviews went down, styled with products from Walmart. Jessica Roiz:The biggest week in Latin music, where the biggest names and rising stars come together to celebrate their culture. This is […]

This article was created in partnership with Walmart.
The 2024 Billboard Latin Music Week is returning from Oct. 14 to 18 at the Fillmore Miami Beach in Miami with a star-studded lineup of more than 70 artists. Over the past 35 years, Latin Music Week has become the one, steady foundation of Latin music in this country, becoming the single most important — and biggest — gathering of Latin artists and industry executives in the world. This year, Walmart is joining the celebration of Hispanic heritage. 

Each year, fans of the many genres of Latin music look to Billboard for exclusive interviews and live experiences with their favorite artists, ranging from emerging acts to some of the biggest superstars in the world. Some of these acts will be going backstage with Billboard, engaging in conversations about their art, culture and more in the Backstage Video Lounge. This year, the lounge will be reimagined, featuring pieces from The Nuevolution Project. Get a sneak peek at the pieces that will be featured across Billboard with your favorite stars, created in collaboration with visionary creatives shaping culture.  

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Wish Me Luck, a Hispanic-led fashion brand from LA, captures the spirit of Dreamers: those who pursue their aspirations while honoring their heritage. Their clothing combines classic casual styles with bold, eye-catching graphics to create pieces you can wear anywhere — and Billboard’s hosts will be wearing them as they sit down with the stars. Add their Workwear Style Jacket and Dreamer’s Win Graphic Tee Shirt to your everyday rotation to add meaningful flair to your wardrobe.

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Puerto Rican-American artist, ceramicist, social activist, poet, and educator Roberto Lugo’s contributions to The Nuevolution Project range from home decor to clothing. Lugo’s lively, illustrated patterns are an extension of his art, acknowledging the realities faced by marginalized communities while also celebrating their beauty and creativity. His candles are inspired by the ones that are traditional to Hispanic culture – with his own special twist. Mix and match the pieces in your home to bring your culture to life.

Need a pick-me-up? Walmart has you covered. Robert Lugo’s designs bring Hispanic pride to your kitchen, elevating your morning coffee, tea or hot chocolate. Choose between three bold patterns to bring the comfort of culture to your cup.

Stay tuned for more from Billboard Latin Music Week and check out more pieces from The Nuevolution Project, available only at Walmart.