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Shaboozey debuted in his first fragrance campaign for YSL Beauty’s MYSLF Le Parfum on Monday (Sept. 30). He stars in the campaign along with fellow recording artists Lil Nas X, Peso Pluma, The Kid LAROI and Vinnie Hacker, a model and social media influencer.

The 29-year-old country music star took to Instagram to share a photo from the campaign captioned, “Got here by being MYSLF.”

Lil Nas X, LAROI, Hacker and Peso Pluma also shared photos on social media with Pluma calling the YSL Beauty collaboration “a dream come true.”

Led by YSL Beauty Global Ambassador Austin Butler, the creative series celebrates modern masculinity and self-acceptance and incorporates social media capsules and video content shot and directed by Zoey Grossman.

MYSLF Le Parfum has a spicy, vanilla bourbon scent with notes of rich, orange blossom and spicy black pepper. The men’s cologne retails for $39-$180. YSL Beauty’s newest men’s fragrance joins MYSLF Eau de Parfum, which is described as the luxury brand’s first “woody floral fragrance.”

“Lil Nas X, Peso Pluma, Shaboozey, The Kid LAROI and Vinnie Hacker each bring a distinct and powerful voice that resonates perfectly with the ethos of MYSLF LE PARFUM,” said Juliette Ferret, general manager YSL Beauty US. “These artists, with their unique backgrounds and talents, embody individuality while staying true to themselves. This authenticity has fueled their success and enabled them to leave a lasting impact on US culture. MYSLF LE PARFUM is a celebration of modern masculinity, shaped by the personal journeys of these remarkable men.” 

The YSL Beauty campaign comes just as Shaboozey celebrates his hit single, “A Bar Song (Tips),” topping the Billboard Hot 100 for a record 12 weeks. The DMV native has been busy on the road for his first, headlining tour launching in Minneapolis last month. The Where I’ve Been, Isn’t Where I’m Going Tour wraps in Los Angeles on Oct. 14.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Looking to refresh your makeup collection? Consider adding this TikTok-approved Benefit Cosmetics Hoola Matte Powder Bronzer to your makeup bag. Whether you’re looking to achieve a radiant glow or enhancing your natural features with a touch of warmth, this bronzer is a must-have for your beauty routine. One TikTok user said, “This is a bronzer that I will repurchase over and over again because it’s just that good.”

If you are new to bronzer, you can start by applying it in the shape of a number three, according to a TikTok user. Begin at the top of your eyebrow, blend down along the cheekbone, and finish at the jawline for a natural, defined look. This natural-looking bronzer is available in four shades: Hoola, Hoola Lite, Hoola Toasted, and Hoola Caramel.

You can find this Benefit Cosmetics Hoola Matte Powder Bronzer at Sephora, Target, Nordstrom, Amazon, Revolve, QVC, Ulta Beauty, Bloomingdales, Khol’s, and Macy’s.

Keep your makeup routine fresh by adding this TikTok-favorite bronzer to your cart. The brand describes the powder as “silky-soft,” making it easy to use and blend into your skin. This bestselling powder bronzer also “warms up your complexion” and “gives a classic matte finish,” according to the brand.

The brand recommends applying it lightly across the cheekbones, hairline, the sides of nose, and under the jawline for a sun-kissed glow. You can also apply to your eyelids for an overall glowy look. One Revolve customer said, “I have been using this bronzer for years and it is by far my favorite!”

For more product recommendations, check out the best travel-friendly makeup bags, Selena Gomez’s makeup routine using Rare Beauty’s new pressed powder, and this $24 Laneige Divine Lip Duo for your lip care routine.