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Amazon Prime Day Early Access is in full swing and we’ve rounded up some of the best music and entertainment deals here. But aside from electronics, there are also a number of Prime Day sneaker deals to be had with discounts of more than 50% off top brands like Adidas, New Balance, Reebok, Nike, Crocs and Under Armour. You’ll also find sales on select items from Converse and Puma.

Prime Day is a members-only event (if you’re not a Prime member, click here to start your free 30-day trial). Aside from sneakers and apparel, Prime Day offers some of the year’s deepest discounts on TV’s, headphones,  smartphones, speakers, sound bars, furniture, appliances, Amazon devices, beauty and personal care essentials, kitchenware (air fryers included), mattresses, bedding, pet supplies, laptops, cameras, air conditioners, air purifiers, outdoor gear and more from major brands like Apple, Samsung, Roku, Vitamix, Philips, Keruig, Braun, Black + Decker, iDesign, iRobot, Sony, Bose, GE, SharkNinja, Amazon Essentials and Amazon Basics.

Prime Day is also a great way to support small businesses.

In addition to Amazon’s Prime Day sneaker deals, there are also a ton of Prime Day Early Access fashion deals available online. We spotted discounts on name brand watches, summer apparel, suits and more here.

Over in shoes and accessories, find great Prime Day deals on shoes and bags, with brands like Aldo, Sperry, Keen, lots of boots, and Taylor Swift-fave Keds, discounted here. Looking for more lifestyle kicks or performance footwear? Here are some of the best Prime Day sneaker sales to shop.

1. New Balance

Stars like Jack Harlow and Jaden Smith are fans of the retro styling of New Balance sneakers. Right now, Amazon’s New Balance Prime Day sale has shoes upwards of 40% off online. Men’s shoes start at just $23, while women’s footwear, like the best-selling Fresh Foam Roav, start at just $36.22.

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The New Balance Men’s 237 V1 Iconic Sneakers offer up a retro ‘80s vibe, with modern design elements that will look great with your wardrobe. These sneakers are available in seven different colors including blue, white and red but sizes and quantities vary.

Amazon is an official New Balance retailer online, so all of these Prime Day sneaker deals are legitimate. The shoes and apparel are also eligible for Amazon’s Prime Wardrobe program, which lets you try on everything with free returns and exchanges for up to seven days. See all the New Balance Prime Day deals here. 

2. Adidas

Artists like Pharrell have long collaborated with Adidas, citing the athletic brand’s long-time legacy in sports, and their commitment to fresh, innovative style. Amazon’s Prime Day sneaker sale has Adidas shoes from $18, plus a ton of clothing, gear, bags and accessories marked down as well. Adidas golf shoes are part of a Prime Day sale, with this top-rated pair starting at just $25. Even the iconic Adidas track pants and track jackets are on sale, starting at just $21. See all the Adidas Prime Day deals here. 

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Need a pair of slides for summer? The Adidas Ultraboost are probably one of the most recognizable shoes from the brand along with Adidas Grandcourt sneakers and the Adilette Comfort Slides.  Perfect for running, Adidas Ultraboost feature a rubber sole, midfoot cage, and heel counter for foot support. Find other Adidas on sale here. 

3. Nike

Nike is no stranger to Prime Day and this year, the brand is offering modest deals on sneakers, slides, workout gear, bags and more. We spotted shoes starting at $35 and fitness gear from $15. Sizes and styles available for men, women and kids. Looking for grail-worthy kicks? Amazon Prime Day is a great time to score those hard-to-find, collectible sneakers, like the Nike Vapormax “Off White.” Yes, Amazon has those too and while they’re no longer on discount they are selling out fast. See all the Nike Prime day deals here.

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Looking for a cloth sneaker? This Nike gymnastics shoe has a fabric upper and rubber sole with a minimalist design. They’re stylish, but probably not great for walking on hard surfaces for long periods of time, so if you need more support add a pair of shoe pads to your shopping cart. Find more Nike deals here. 

4. Puma

Puma’s Prime Day sale includes select styles from the brand’s collaborations with Dua Lipa, Cara Delevingne and Lauren London, plus styles seen on artists like The Weeknd and Selena Gomez. Women’s tops start at $10, and sneakers start at around $30, while men’s sneakers start at just $21.

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There’s nothing like a classic! The Women’s Puma California sneaker comes in over a dozen different colors but the price varies, depending on which design you choose. The low-top, white and red sneakers featured are made from 100% leather and on sale for less than $50. See more Pumas here.

5. Under Armour

Under Armour’s Prime Day sale has tops, pants, shoes, bags and accessories for up to 30% off. The Prime Day sale includes Under Armour golf accessories and apparel, plus cross-training and fitness gear, sneakers and more. See all the Under Armour Prime Day Early Access deals here.

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Looking for a budget-friendly running shoe? Under Armour’s Assert 9 sneakers are out of stock in most colors and no longer on sale, but the Charged Pursuit 3 running shoe are on sale for $35 and up (men’s and women’s sizes). It may not be the most stylish shoe around, but it’s certainly durable — and 46% off for Prime Day, making it one of the most affordable selections on our list. The Assert 9’s are available in over a dozen different colors.

6. Reebok

Reebok’s Amazon store is offering up to 39% off select shoes during Prime Day. The sale includes the Reebok National Geographic, the men’s Hi2 sneaker in black ($42.43) or white.

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The cheapest among the bunch are these men’s classic Harman Run Sneakers from Reebok, which are on sale for $50. With a comfortable and sturdy design, these stylish, low-cut trainers feature a die-cut EVA midsole providing lasting support to keep you moving comfortably all day long. See more Reebok Prime Day deals here. 

7. Timberland

The Timberland Men’s Anti-Fatigue Hiking Boots are a best-seller on Amazon. Made from full-grain https://amzn.to/3yAcllzleather, the waterproof boots comes in six different colors including brown, black, grey nubuck, full grain and dark brown.

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The shaft of the boot measures Shaft measures approximately 5″ from arch, the heel measures 1.5 inches with a 1-inch platform. Find other Timberlands on sale here and here for women’s boots in different styles and designs.