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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
A celebration of soul and R&B. The 2022 Soul Train Awards, helmed by actor-comedian Deon Cole, will premiere Saturday, Nov. 26, at 8 p.m. ET.
The star-studded ceremony, which was pre-taped at the Orleans Arena in Las Vegas earlier this month, will feature performances from Ari Lennox, Tank, SiR, Muni Long, Chante Moore and Tosha Cobbs Leonard.
Beyoncé and Mary J. Blige lead this year’s nominations with seven nods each. Coming in a close second is Lennox with six nominations. Lizzo and Chris Brown nabbed five each.
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Queen Bey and the Queen of Hip-Hop Soul face off for major awards such as the coveted album of the year category alongside Lizzo, Lenox, Brown, Silk Sonic, Jazmine Sullivan and Tank.
Read on for ways to watch and stream the show without cable.
2022 Soul Train Awards: How to Watch
The 2022 Soul Train Awards will premiere at 8 p.m. ET on BET. The ceremony will simulcast on BET Her, Logo, MTV2 and VH1. If you have cable, satellite or live TV, check your local listings for channel information.
If you don’t have cable, you’re in luck! You can stream the 2022 Soul Train Awards for free on Philo. The streaming service is celebrating Black Friday and Cyber Monday with a mega-deal that drops the price down to just $5 for the first month (regular price is $25/month). Use code: THANKS to redeem this limited promo offer which ends Nov. 30 (click here for more streaming deals).
Philo carries 70+ live channels, including BET, Lifetime, AMC, A&E, ID, OWN, TV One, Paramount Network, VH1 and Food Network.
Philo
$5/month (with code: THANKS)
$25/month
80% off% OFF
Want more streaming options? Watch the 2022 Soul Train Awards live and on-demand through platforms like DirectTV Stream, Sling and FuboTV. Although they’re more expensive than Philo, they’re cheaper than your average cable package and most come with a free trial.
The 2022 Soul Train Awards will include tributes to iconic music groups such as Morris Day and The Time, who will receive the Legend Award, while Xscape will be honored with this year’s Lady of Soul Award.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.The best Black Friday deals this year aren’t just limited to earbuds and home gadgets — you can also score some great streaming deals on music services, and TV and movie streaming sites.
What Are the Best Black Friday Streaming Deals?
We’ve rounded up the Best Black Friday streaming deals for 2022 which span popular on-demand streamers as well as live TV streaming sites if you’ve cut the cord. Act fast – these are limited-time offers that will expire soon.
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$1.99 HBO Max Subscription
HBO Max sliced its monthly price down to just $1.99 per month for three months. A subscription usually costs $9.99 a month and you still have a little time left to score this major discount. The HBO Max Black Friday offer ends on Cyber Monday (Nov. 30). Redeem the promo below.
HBO Max
$1.99/month
$9.99/month
$1 Peacock Subscription
Get Peacock for just $0.99 a month (regular $4.99/month) for a full year with code: SAVEBIG. This limited deal runs until Nov. 28. The promo applies to new, existing free, lapsed paid, and lapsed free subscribers (excludes current Peacock Premium and PremiumPlus subscribers).
Peacock Premium
$0.99/month
$4.99/month
Music Subscriptions
There are several music streaming deals that you can take advantage of during Black Friday. Tidal offers 30-days free and student discounts, but you can extend the free trial for up to a year by going through outside parties like Best Buy.
Looking for an Apple Music streaming deal? Get up to six months free with the purchase of eligible Apple AirPods, HomePod Mini, or Beats. Similarly, Apple TV+ is offering up to three months free (regular $6.99/month) with the purchase of an Apple device (get up to a year free through T-Mobile and Sprint).
$1.99 Hulu Subscription
The online streaming site has dropped its subscription price to just $1.99/month as part of a Hulu Black Friday/Cyber Monday deal. The deal, which started on Thanksgiving Eve, gets you instant access to Hulu’s ad-supported plan for just $1.99 per month for an entire year. That works out to savings of 75% off the monthly subscription.
This is one of the cheapest Hulu deal we’ve ever seen. The Hulu Cyber Weekend offer ends at 11:59pm PST on Nov. 28.
Hulu
$1.99/month for 12 months
$14.99/month
$1 AMC, Paramount+, Showtime or Starz Subscription
If you’ve been looking to sign up for Paramount+, AMC+, Showtime or Starz, you’ll want to snag Amazon’s Prime Video channels deal, which gets you two months of streaming on the service for only $1.99 per month (Paramount+ is currently 50% off for Black Friday when you sign up for an annual plan).
The streaming services usually cost up to $10.99 a month on their own, so this deal essentially gets you a $10 discount on a monthly subscription.
The Amazon Black Friday deal gets you two full months of service for just $2. Other channels that you’ll find in the Black Friday Amazon streaming deal include Epix, Lifetime Movie Club, Hallmark Movies Now, Britbox, Motortrend, Noggin, and more.
Keep in mind, you’ll need to be an Amazon Prime member to score the streaming deal. Not a Prime member? Use this link to get a 30-day free trial here. That’ll give you instant access to shop this Prime Channels deal along with all the 2022 Black Friday deals.
Paramount+, Starz, Showtime & More
$1.99/month
$up to $10.99/month
$1 Discovery+ Subscription
If you’re a fan of home improvement, food, real estate and reality TV, you’ll want to sign up for Discovery+. Regularly $4.99 a month, the Discovery+ deal gets you three months of streaming for just $0.99 a month.
Discovery+ includes content from HGTV, Food Network, TLC, Animal Planet, OWN, Discovery, Discovery+ Originals, Investigation Discovery, Magnolia Network, A&E, Lifetime, History, DIY Network, Science Channel and more.
Discovery+
$0.99/month
$4.99/month
$5 Philo Subscription
Philo is a great way to stream live TV along with on-demand content, with the service offering 60+ live TV channels and unlimited DVR (to record shows to watch later). Right now, new subscribers can get Philo for just $5 as part of Philo’s Black Friday sale. A regular subscription to Philo costs $25 a month but use the promo code THANKS at checkout and receive $20 off your first month.
Philo’s channels include AMC, A&E, MTV, BET, Discovery, VH1, Food Network, History, Nickelodeon, OWN, TLC, Lifetime, Hallmark, Paramount, TV One, and more.
The promotion is open to all new Philo subscribers and goes until Nov. 30.
Philo
$5/month (with code: THANKS)
$25/month
$20 Sling Subscription
Sling TV is offering a $20 a month deal for your first month, before its $40 per month charge (additional offers include a free Amazon Fire TV stick and $10 off your first month). Sling TV offers live television streaming with 30+ channels and on-demand content over the internet, which you can watch on your phone, laptop or any other smart device.
Sling TV
$20 first month
$40
Save $30 on Direct TV Stream
If you’re looking for a live TV or satellite option, check out these deals from Direct TV and Direct TV Stream. You can save up to $30 over three months with Direct TV Stream (code: SCORE).
Direct TV is offering a $150 reward card to eligible customers, plus discounts on TV packages including Spanish-language subscriptions.
Direct TV Stream
$59.99/month (with code: SCORE)
$69.99/month
Six Months of Disney+ Free
If you’ve been looking for a Disney+ free trial or searching for a way to stream Disney+ for free, consider this Verizon offer, which gets you six months of Disney+ with a select Verizon Unlimited plans. Find more details here.
Right now, both new and existing subscribers to are eligible for up to six months of Disney+ for free. Another way to get Disney+ at a deep discount: add it to your Hulu subscription for an additional $2.99 per month.
Disney+
$2.99/month (with Hulu)
$7.99/month
30-Day Free Trial to Amazon Prime
An Amazon Prime membership is one of the best values when it comes to a subscription program online. In addition to free shipping and member-only deals, a Prime membership gets you access to Amazon Prime Video’s slate of TV shows, movies and originals (think The Rings of Power, My Policeman, The People We Hate at the Wedding, A League of Their Own, Wheel of Time, Thursday Night Football and more).
Right now, Amazon is offering a 30-day free trial to Amazon Prime, so you can test out all its benefits. Use the deal to shop all of Amazon’s Black Friday deals and to start streaming content instantly. Get your free trial to Amazon Prime below.
Amazon Prime
$30-day free trial
$14.99/month
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.MasterClass is known for its highly rated online courses taught by some of the most talented creatives out there, including plenty of musicians with pricing usually starting at $15/month (billed annually) for an individual membership.
With the holidays right around the corner, MasterClass brought back its popular two-for-one deal for Black Friday, which gets you two unlimited MasterClass annual memberships for the price of one. The “buy one, get one” deal offers new members a subscription to gift to someone else. You have the option of purchasing two individual memberships for $15, two duo memberships for $20, or two family memberships for $23.
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Keep reading for a roundup of incredible courses available on MasterClass, and sign up here or click the link below to join.
MasterClass 2-for-1 Deal
$15/month (billed annually)
$30
John Legend – Songwriting
In his class, Legend teaches members how to “capture experiences, convey feelings and inspire a movement through music.” With his hit songs “All of Me,” “Again” and “Dope” as case studies, the 12-time Grammy winner shares how he uses mumble tracks to write melodies and how he structures songs to tell a story. In the class, Legend also provides a behind-the-scenes look into how he and Common co-wrote the Oscar-winning song “Glory” from the Selma soundtrack.
“Songs are core to who we are and are such an important part of humanity,” the EGOT winner said in a statement after announcing his online courses over the summer. “My class will give you the tools to find your voice, figure out who you are and establish yourself with longevity so you can make a real impact through music.”
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Mariah Carey – Using the Voice as an Instrument
From one Legend to another! Mariah Carey’s MasterClass teaches students how to use their voice as an instrument. In nine video lessons (1 hour and 44 minutes each), the Songbird shares how she uses her legendary voice to craft timeless songs, collaborate with other artists and produce. Students will also get to discover how some of her biggest hits were created.
“I’m super excited to share what I’ve been working on: my first-ever class on the voice as an instrument,” Carey wrote in an Instagram post announcing her MasterClass.
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Questlove – DJing and Musical Curation
“To be honest with you, not drumming in the world’s funkiest group, not the book writing, not being on late night television — my first love is records,” the beloved Roots drummer — who’s won six Grammys and an Oscar — says in a two-minute trailer. “I’ve been listening and analyzing records since the age of five. I’ve never shared the method to my madness, or my secrets or creative process in DJing until right now.”
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Alicia Keys – Songwriting and Producing
The 15-time Grammy Award winner knows a thing or two on how to capture hearts with song, and in her 19-lesson MasterClass, Keys breaks down some of her best-known hits like “Fallin’” to share how she “writes lyrics, crafts melodies, and explores sonics so you can discover the music you were born to make.”
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Tom Morello – Electric Guitar
The two-time Grammy-winning artist behind Rage Against the Machine‘s wild guitar riffs is teaching everything from theory, gear, influences, recording and, of course, how to rock a solo in his first online class.
“I didn’t trust teachers, I didn’t trust politicians, I didn’t trust people on the evening news. I trusted music,” the rocker shares in the trailer. “The language of my life is written in rock ‘n roll, and punk rock and hip-hop.”
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Hans Zimmer – Film Scoring
“In music, you’re basically having a conversation,” says the legendary composer behind more than 150 films, including Inception, The Lion King, and The Dark Knight.
For his 31-lesson course, the self-taught two-time Academy Award winner and four-time Grammy winner shares how he “creates sounds from nothing, composes compelling character themes, and scores a movie before ever seeing it.”
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Reba McEntire – Country Music
For her MasterClass, the Oklahoma native — with three Grammys to her name — breaks down performance techniques, does case studies on her hits, shares how to build a career in country music and even delivers an emotional performance at the Grand Ole Opry.
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Christina Aguilera – Singing
Who better to teach how to nail a vocal run than powerhouse five-time Grammy winner Xtina? Her 23-lesson class breaks down warm-up exercises, breath control, vibrato, her signature growls, expanding range, finding your voice, performance techniques and more.
“Technique is only a quarter of it,” she explains in the trailer. “Passion and drive is, like, 100% of it.”
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Deadmau5 – Electronic Music Production
Deadmau5 — a six-time Grammy nominee — takes his mask off for his 23-lesson EDM course, which teaches theory, tips for building a home studio and “how he approaches melodies, mixing and mastering to make unique sounds you can’t find in a cookie cutter sample pack.”
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Herbie Hancock – Jazz
In 25 lessons, the legendary jazz artist is teaching his secrets to mastering the compelling genre, including improvisation, learning by listening, piano basics, harmonies, musical emotion and more. Hancock — who has won 14 Grammys and one Oscar — is also offering original piano transcriptions, including five exclusive solo performances.
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St. Vincent – Creativity and Songwriting
“If you have ears and ideas, you can make anything happen,” three-time Grammy winner St. Vincent teases in the trailer for her 16-lesson songwriting class, in which she breaks down every step in writing her song “Savior,” plus tips on how to “record music, write songs, improve your guitar skills, and embrace your vulnerability.”
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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.Amazon Music is one of the best music streaming services online, offering the ability to stream your favorite songs in premium HD quality. And right now Amazon Music is offering a three-month free trial for Black Friday.
The free trial (which you can get here) is one of the best Black Friday streaming deals for music lovers — the site normally only offers a 30-day free trial to Amazon Music Unlimited, so this is like getting up to three additional months of free streaming (Prime members get up to four months free).
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This limited promo gets you access to tens of millions of songs in full HD quality, with no ads and unlimited skips. You can even download your favorite tracks to play them offline.
Amazon Music Unlimited
$3 Months Free
$9.99/month
Amazon Music HD supports the highest-resolution streaming formats among all the music services — offering higher-quality streams than both Spotify and Apple Music. They have all the new releases, playlists and latest tracks too, from superstars like Taylor Swift, BLACKPINK, Olivia Rodrigo, Bad Bunny, Ariana Grande, BTS, Drake, Luke Combs, Justin Bieber, Carrie Underwood, Lucas Graham, Ed Sheeran, The Weeknd and more.
Get three months of free Amazon Music Unlimited here, then continue at $9.99/month after the free trial ends. You can cancel at any time. While Amazon Prime members get access to epic sales, the Amazon Music offer is open to both Prime members and non-Prime members.
That’s not the only great streaming deal offered by the retail giant. Right now, you can secure an Audible Premium Plus membership for $5.95/month for four months. Audible Premium Plus will be or $14.95 a month after the trial period.
Audible Premium Plus
$5.95/month
$14.95/month
For Black Friday and Cyber Monday, Amazon is offering some of the year’s deepest discounts on headphones, speakers, TV’s, furniture, appliances, smartphones, soundbars, clothes and shoes, record players, air purifiers, beauty must haves, haircare items, personal care essentials, air fryers, blenders and other kitchenware, pet supplies, mattresses and bedding, laptops and computers, cameras, air conditioners, outdoor gear, Blu-rays, DVDs and tons of other products from major brands such as Apple, Samsung, Fitbit, Roku, Vitamix, Philips, Casper, Sony, Bose, Braun, Black + Decker, KitchenAid, Cuisinart, Murad, Kindle and other Amazon devices, plus, Amazon Essentials and Amazon Basics.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
You can now join Hulu at a major discount! New and eligible returning subscribers can join Hulu for just $1 a month for a year as part of the streaming giant’s Black Friday and Cyber Monday deal.
The promo, which launched on Wednesday (Nov. 23), gets you instant access to Hulu’s ad-supported plan for just $1.99 a month (regular $7.99 a month) for an entire year. But you only have a matter of days before the sale ends, so if you’ve been meaning to sign up for Hulu, you’ll have to act fast to get the discount. The Black Friday deal will end at 11:59pm PT on Cyber Monday (Nov. 28).
Hulu debuted the streaming deal couple of days before Black Friday officially starts, which is perfect if you plan to stream movies and show over the Thanksgiving holiday weekend.
Hulu
$1.99/month
$7.99/month
75% off% OFF
The streaming platform is home to original programs and episodes from network and cable TV and exclusives such as The Handmaid’s Tale, Welcome to Chippendales, Only Murders in the Building, Reasonable Doubt, Candy, The Kardashians, Pam & Tommy, Prey, How I Met Your Father, and Dopesick.
For music fans, Hulu features a range of scripted series, documentaries, biopics, concert specials, and singing competitions such as The Masked Singer, American Idol, Wu-Tang Clan: Of Mics and Men, Pistol, Look at Me: XXXTentacion, and the 2022 Rock and Roll Hall of Fame Induction Ceremony.
Want more music offerings? Hulu is the go-to streaming destination for exclusive livestream access to major music festivals such as Lollapalooza, Bonnaroo, Essence Music Festival, and Austin City Limits.
Hulu subscribers can create up to six different profiles under one account — another perk for families and anyone with multiple people under one roof. And for those who enjoy streaming on the go, Hulu lets you watch on up to two different screens at once and from any device, including a smart TV, phone, laptop, tablet, or gaming console.
For TV lovers who want to stream without ads, Hulu’s commercial-free tier is $14.99 a month after a free 30-day trial. There’s also a Hulu bundle with Disney+ and ESPN+, and Hulu + live TV ($69.99/month), which includes 75+ live and on-demand cable and local channels, plus you get access to Hulu, Disney+ and ESPN+.
Of course, Hulu isn’t the only streaming service offering up huge savings for Black Friday. Paramount+ is offering 50% off an annual plans for the first year (or $1.99/month when you subscribe to Paramount+ through Prime Video) and HBO Max is currently marked down to $1.99/month for the first three months.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Food, family and football!
With three different NFL games scheduled to take place on Thanksgiving, we took the liberty of rounding up some of the ways that sports fans can watch and stream games during the holiday.
Although Thanksgiving coincides with Thursday Night Football, you won’t be able to watch Thanksgiving games on Prime Video — at least not this year. The first-ever Black Friday game will stream on Prime Video in 2023.
Read on for scheduling details and ways to watch and stream NFL games from anywhere.
How to Watch NFL Games on Thanksgiving
What football teams are playing on Thanksgiving? The Buffalo Bills vs. Detroit Lions, New York Giants vs. Dallas Cowboys, and New England Patriots vs. Minnesota Vikings.
The NFL’s Thanksgiving triple-header kicks off Thursday (Nov. 24) with the Bills vs. Lions airing at 12:30 a.m. ET/9:30 a.m. PT on CBS and streaming live on Paramount+, where Bebe Rexha and David Guetta are set to perform. The Giants vs. Cowboys game is scheduled to air on Fox at 4:30 p.m. ET/1:30 p.m. PT, with the Jonas Brothers performing during halftime.
Closing out the NFL’s Thanksgiving game day will be the Patriots vs. Vikings airing at 8:20 p.m. ET/5:20 p.m. PT on NBC. The game will also stream live on Peacock (use ExpressVPN to access streaming platforms and certain channels from outside of the U.S.).
Whether you plan to watch live or stream on-demand, there are plenty of options to choose from. If you have cable, feel free to refer to your channel guide for more game day details. You might be able to access NFL games on NBC, Fox and CBS with an antenna, like this budget-friendly option, which is currently on sale for $17 at Amazon.
For those who don’t have cable, satellite, or access to TV through Verizon Fios, T-Mobile, AT&T or another provider, platforms like FuboTV, Sling TV, DirectTV Stream, Vidgo, and Hulu + Live TV provide live and on-demand access to cable and local channels, DVR recording, and more for an affordable price and most include a free trial for up to a week.
Sports lovers can also enjoy games on-the-go with NFL+. Plans start at just $4.99/month after a 7-day free trial to watch live and local primetime games on your phone or tablet and you can cancel anytime.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Cardi B, mixologist! The Grammy-winning rapper posted her very own holiday drink recipe and it’s already racked up more than 4.4 million likes across TikTok and Instagram.
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“I’m going to make the most delicious, coziest holiday drink,” Cardi proclaimed in a TikTok video posted on Saturday (Nov 20). “You’re going to f—ing love this sh–!”
Cardi — glammed up in full makeup and a pink-and-purple ombre wig — shared a step-by-step tutorial on how to make her yummy spiked hot chocolate, topped with her newly released Peppermint Whipshots.
To start, Cardi poured a few ounces of Fa!rlife milk into a glass mug and popped it in the microwave for “extra coziness.” Next, Cardi mixed the warm milk with Ghirardelli’s Double Chocolate Hot Cocoa Mix and added a few shots of Bailey’s Irish Cream, “To spice some sh– up.”
She topped the drink off with Peppermint Whipshots, a new flavor from her line of vodka-infused whipped cream, and put a Ghirardelli Peppermint Bark chocolate square in her mouth before taking a sip. “Literally melting in my mouth!”
Cardi reposted the clip to her Instagram account with the caption, “I’m not that good at making TikTok’s soo lmaaaooooo……but this is the most delicious holiday drink [with] the new @whip_shots flavored 🎁🎄….I promise it melts in your mouth!”
In other Cardi news, her Rebook collection is up to 40% off ahead of Black Friday. The collection includes the Cardi B Club C V2 sneakers ($70) and slides ($45) along with a range of apparel, including a woven crop jacket ($59.50) and woven pants ($52.50), garter tights ($52.50), and a bodysuit ($38.50), available in sizes XS to 4X.
Reebok shoppers can save 45% off sitewide, plus an extra 50% off select styles with promo code: BLACKFRIDAY.
Check below to shop ingredients for Cardi’s spiked holiday drink.
Cardi B’s Holiday Hot Chocolate:
Amazon
Ghirardelli’s Hot Chocolate Hot Cocoa Mix
$10.90
Total Wine
Whipshots Peppermint Vanilla
$19.99
Total Wine
Baileys Irish Cream
$15.99
Amazon
Ghirardelli’s Peppermint Bark
$13.42
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Back to blonde! Ariana Grande is sporting a new look for the retro-style video introducing her “first ever fragrance duo,” Mod Vanilla and Mod Blush, due out next month.
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In the 16-second clip, posted to her Instagram Reels on Sunday (Nov. 20), Grande channels ‘60s mod-style in two different outfits. The teaser starts with Grande strutting toward a Vespa while wearing white ballet flats before we get a glimpse of the Grammy winner and her blonde pigtails, along with a shot of her eyes in the rearview mirror and tattoos on her hands, and she appears to be wearing her wedding ring.
Grande’s retro wardrobe consists of a white dress and gloves, with matching hoop earrings and a Cult Gaia Diem Top ($278) and Alma Wrap Shorts ($168) in pink.
The 29-year-old singer also shared a photo gallery on Instagram giving fans a closer look at the promo shoot and images of both fragrances.
Mod Vanilla and Mod Blush will be available online at Ulta.com on Dec. 1. In the meantime, fans can shop some of Grande’s previous fragrances like Cloud 2.0 ($68), God Is A Woman ($55), R.E.M. Ea Du Parfum ($45) and Thank U, Next ($45).
In addition to fragrances, Grande’s R.E.M. Beauty — an eye-catching collection of lipsticks, lip balm, lip liner, lip gloss, eyeliners, mascara, lashes, eyeshadow palettes, face mist and more — debuted at Ulta earlier this year.
Also available at Ulta: Grande’s first ever Fragrance Vault Collection ($150). The collectible keepsake comes with a Black Friday sale exclusive, free gift of either a robe or throw (offer valid with a $65 fragrance purchase. Excludes CHANEL and Tiffany & Co. Valid thru 12/31/22 or while quantities last). Plus, you’ll get free shipping on all orders over $35.
The Fragrance Vault Collection features a deluxe mini parfum of each of Grande’s fragrances. The record player-inspired gift set includes past limited editions and an exclusive advanced preview of the “Positions” singer’s newest duo collection below.
Ulta Beauty
Ariana Grande Fragrance Vault Collection
$150
George Lois, the hard-selling, charismatic advertising man and designer who fashioned some of the most daring magazine images of the 1960s and popularized such catchphrases and brand names as “I Want My MTV” and “Lean Cuisine,” has died. He was 91.
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Lois’ son, the photographer Luke Lois, said he died “peacefully” Friday (Nov. 18) at his home in Manhattan.
Nicknamed the “Golden Greek” and later (to his displeasure) an “Original Mad Man,” George Lois was among a wave of advertisers who launched the “Creative Revolution” that jolted Madison Avenue and the world beyond in the late 1950s and ’60s. He was boastful and provocative, willing and able to offend, and was a master of finding just the right image or words to capture a moment or create a demand.
His Esquire magazine covers, from Muhammad Ali posing as the martyr Saint Sebastian to Andy Warhol sinking in a sea of Campbell’s tomato soup, defined the hyper spirit of the ’60s as much as Norman Rockwell’s idealized drawings for the Saturday Evening Post summoned an earlier era. As an ad man, he devised breakthrough strategies for Xerox and Stouffer’s and helped an emerging music video channel in the 1980s by suggesting ads featuring Mick Jagger and other rock stars demanding, with mock-petulance, “I Want My MTV!”
Lois boiled it down to what he called the “Big Idea,” crystallizing “the unique virtues of a product and searing it into people’s minds.” He was inducted into numerous advertising and visual arts halls of fame, and in 2008 his Esquire work was added to the permanent collection of the Museum of Modern Art. Martin Scorsese, Tina Brown and Graydon Carter were among his admirers.
His legacy was vast, although the actual dimensions are disputed. His claims to developing the 1960s “I Want My Maypo” breakfast ads and to inspiring the creation of New York magazine have been widely contradicted. Some former Esquire colleagues would allege that he exaggerated his role at the expense of other contributors, such as Carl Fischer, who photographed many of the magazine’s famous covers. But his overpowering energy and confidence were well recorded.
In her memoir Basic Black, former USA Today publisher Cathie Black recalled bringing in Lois in the early 1980s to propose a new advertising approach for a publication that struggled at first over how to identify itself. Lois’ idea was to champion USA Today’s dual appeal as a newspaper and magazine, proposing the slogan, “A lot of people are saying USA Today is neither fish nor fowl. They’re right!” Before a gathering of the publication’s, including founder Al Neuharth, Lois gave an Oscar-worthy performance, Black wrote, “bounding in like a 6-foot-3 teenager hopped up on Red Bull.”
“He flung his jacket to the floor, tore off his tie, then flashed one prototype ad after another, prancing around the room and keeping up a running monologue sprinkled with jokes and profanity. It was epic, almost scary. I was thrilled. When he was finished, the room sat absolutely silent.” All eyes turned to Neuharth, who sat “absolutely still, his expression hidden behind his dark aviator glasses.” Neuharth paused, removed his glasses and smiled. “We’ve got it,” he said.
Lois’ longtime wife, Rosemary Lewandowski Lois, died in September. A son, Harry Joseph Lois, died in 1978.
Lois, the son of Greek immigrants, was born in New York City in 1931 and would cite the racism of his Irish neighborhood for his drive “to awaken, to disturb, to protest.” He liked to say that a successful advertiser absorbed as many influences as possible, and he prided himself on his knowledge of everything from sports to ballet. He was a compulsive drawer and for much of his life made weekly visits to the Metropolitan Museum of Art.
He enrolled in Pratt Institute, soon met his future wife and eloped with her before either had graduated. After serving in the Army during the Korean War, he joined the advertising and promotion department of CBS and in 1960 helped found the advertising agency Papert Koenig Lois. Two years later he was recruited by Esquire editor Harold Hayes and remained until 1972, the same year Hayes left.
Esquire was a prime venue for the so-called New Journalism of the 1960s, nonfiction stories with a literary approach, and the magazine would publish such celebrated pieces as Gay Talese’s portrait of Frank Sinatra and Tom Wolfe’s “The Last American Hero Is Junior Johnson. Yes!” But to read the words, you had to buy the magazine, and Lois’ covers launched countless conversations.
For a cover story on “The New American Woman,” he featured a naked model folded into a garbage can. A notorious 1970 cover showed a grinning Lt. William Calley, the serviceman later found guilty of murdering unarmed civilians in the My Lai Massacre, with his arms around a pair of Vietnamese children, two other kids behind him.
In the mid-1970s, Lois was among the public figures who led efforts to free the boxer Rubin “Hurricane” Carter from prison. Carter’s conviction for murder was later overturned, and he was released in 1985. Lois also wrote several books and was featured in the 2014 documentary about Esquire titled Smiling Through the Apocalypse.
Interest in Lois was renewed through the popularity of the AMC series Mad Men, but he was not flattered, writing in his book Damn Good Advice that the show was “nothing more than a soap opera set in a glamorous office where stylish fools hump their appreciative, coiffured secretaries, suck up martinis, and smoke themselves to death as they produce dumb, lifeless advertising.”
“Besides,” he added, “when I was in my 30s, I was better-looking than Don Draper.”
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Elton John is giving fans a chance to watch his final North American concert live — from anywhere.
The Rocket Man will be joined by Dua Lipa, Kiki Dee and Brandi Carlile for his final North American performance at Dodger Stadium on Sunday (Nov. 20). The concert special, Elton John Live From Dodger Stadium, will stream exclusively on Disney+.
The livestream will begin with Countdown to Elton Live, featuring interviews with John and his husband/manager David Furnish, well-wishes from famous friends, and more.
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Elton John Live: Farewell From Dodger Stadium is produced by Fulwell 73 Productions and Rocket Entertainment. Keep reading for directions on when and how to stream the star-studded concert.
‘Elton John Live From Dodgers Stadium’: How to Watch
Elton John Live: Farewell From Dodger Stadium will begin livestreaming on Disney+ on Sunday (Nov. 20) at 11 p.m. ET / 8 p.m. PT. The pre-show begins at 10:30 p.m. ET/7:30 p.m. PT.
Disney+ is $7.99 for the monthly subscription, $79.99 for the annual plan, and $13.99/month to bundle with Hulu and ESPN+.
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The platform offers a large selection of Disney+ Originals, which includes Dancing With the Stars, Disenchanted and Andor, alongside concert specials and music documentaries like The Beatles: Get Back and BTS Permission to Dance on Stage LA.
With Disney+, subscribers can stream movies, shows, documentaries and concert specials on up to four different devices simultaneously.
Below, watch the trailer for Elton John: Farewell From Dodger Stadium.