Latin
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Calibre 50 continues its domination on Billboard’s Regional Mexican Airplay chart as “Días Buenos, Días Malos” climbs from No. 7 to lead the list dated May 4. With the new win, The Sinaloan group adds its record-extending 25th No. 1 to its account.
According to Luminate, “Días Buenos, Días Malos” accrued 7.1 million audience impressions in the U.S. during the tracking week ending in April 25, with a 33% increase in audience from the week prior. The song also takes over with the Greatest Gainer honors, awarded weekly to the song with the largest increase in plays among the ranking’s 40 titles. (The previous week’s No. 1, Oscar Ortiz and Edgardo Nuñez’s “First Love,” falls to No. 2 with 6.9 million in audience, down 13%.)
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“Días Buenos, Días Malos” completes its journey to No. 1 in 13 weeks, having debuted on the chart at No. 20 in February. Thus, it ties with three other songs which needed 13 weeks or more to arrive at the summit in the past year.
Here’s a recap of the songs that required the most weeks to top the chart, dating to April 2023:
Weeks to No. 1, Title, Artists, Peak Date13, “Bipolar,” Peso Pluma, Jasiel Nuñez & Junior H, Nov. 25, 202313, “Según Quién,” Maluma & Carín León, Dec. 16, 202313, “Vas A Querer Volver,” Banda Los Recoditos, Jan. 613, “Días Buenos, Días Malos,” Calibre 50, May 414, “Neta Que No,” La Fiera de Ojinaga, Jan. 2016, “Ahí No Era,” Gerardo Ortiz, Feb. 17
As “Días Buenos” takes over Regional Mexican Airplay, Calibre 50 cements its winning appeal with 25 total champs, stepping further from its next competitor, Banda MS, with 19 No. 1 songs since the tally launched in 1994.
Notably, dating to 2013, when Calibre 50 scored its premiere leader with “Ni Que Estuvieras Tan Buena,” all, except for “Decepciones,” with Alejandro Fernández (2020), have been unassisted rulers.
Elsewhere, “Días Buenos” takes Calibre 50 to its 28th top 10 on the overall Latin Airplay ranking, as the song surges 14-7, breaking a tie with Marco Antonio Solis for the most No. 1s for a regional Mexican act overall.
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Just three weeks after releasing her debut studio album Att., Young Miko has announced she’s hitting the road in 2024 in support of the set. Her nearly 20-date headlining tour will kick off on July 31 in Denver, Colo., at the Fillmore Auditorium, and will make stops major cities such as Los Angeles; Austin, Texas; New York […]
Fonovisa-Disa, Universal Music Group‘s regional Mexican label, has appointed Ana Martinez to U.S. GM. Based in Los Angeles, Martinez, a 19-year music industry veteran, will report directly to Antonio Silva, MD of Fonovisa-Disa for the United States and Mexico.
“The legacy that Fonovisa has historically created, mainly across Mexican music, has been the inspiration and reference for entire generations, and will continue to build long into the future,” Martinez said in a statement. “With the current moment in Latin music, it is exciting for me to join a company and team of this nature, to herald a new era for this historic label, where our music continues to elevate, leaving its mark on history and culture, not only across Latin music, but also globally.”
Martinez previously spearheaded strategy and relations as part of Amazon Music’s global Latin team, where she carried out global campaigns for the likes of Bad Bunny, Karol G and Shakira, as well as multi-platform Amazon livestreams, including Maluma‘s concert from Medellín in 2022, ”Medallo En El Mapa.” Prior to Amazon, she spent seven years at Universal Music México, joining the company as label manager of Anglo repertoire before landing the role of marketing director.
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“I am very excited about the integration of Ana Martínez to the team, her experience across different fields of the industry complements our business vision and strategy for the Fonovisa-Disa roster,” added Silva. “I fully trust that her ability to foster success across projects will further strengthen our vision of generating global hits for Mexican music in the future.”
Martinez’s appointment comes just months after Alfredo Delgadillo was appointed as president/CEO of Universal Music México. Of Martinez’s return to Universal Music Group, Delgadillo said: “Ana is always connected and thinking ahead of the market and this, together with her extensive experience across the Latin music industry from independent labels, booking and production of concerts, artist management, her time in specialized magazines and most recently in her position at Amazon Music, will further nourish our ecosystem and help Fonovisa-Disa to maintain its position as the leader of Mexican music in the world.”
Myke Towers was just a child when he saw the future. On his way to school in Río Piedras, Puerto Rico, he had his first real-life glimpse of Tego Calderón, the Black rapper who at the time was one of the island’s — and Latin music’s — biggest stars.
“I was a little kid with a backpack, and he was in a huge Cadillac,” Towers recalls. “When you see that in real life, you don’t forget. Tego saw just another kid. But for me — on my way to school — that was a Kodak moment. You get it? It was, ‘Wow, if Tego did it, how can I do it my way?’ ”
That chance encounter set in motion the way Towers saw himself: as a Puerto Rican act whose core is rap but who also sings reggaetón; who collaborates prolifically but releases mostly solo albums; who is notoriously private but identifies strongly as a Black artist. And now, following the huge success of his 2023 hit “Lala,” and with the backing of Warner Music, as a Latin urban artist who is willing to experiment to gain global success.
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On April 25, Towers released “Adivino,” the focus track from his upcoming album, La Pantera Negra, due out likely at the end of May. Featuring Bad Bunny, “Adivino” is dance banger with a subtle reggaetón beat built over padded synths; it’s ear candy with pop leanings, as “Lala” was, but it’s also romantic and wistful and unexpected in its downtempo breaks.
It’s an auspicious kickoff for La Pantera Negra (The Black Panther) — an album Towers says goes back “to what I like to do musically, and to what people liked about my essence from the beginning, when they got to know me and said, ‘This kid has the goods.’ ”
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Its single notwithstanding, La Pantera Negra is mostly a solo effort, and “a priority for the entire company,” says Warner Music Latin America president Alejandro Duque, who has plans to support the album beyond traditional Latin music markets and into places like Europe, where Towers is touring this summer.
“Latin music’s influence and global impact are undeniable. But Myke’s versatile flow and magnetic presence go beyond the confines of any single language or culture,” adds Max Lousada, CEO of recorded music for Warner Music Group, who was heavily involved in signing Towers to a global distribution deal with Warner Music Latina and Warner Records in 2021. “He effortlessly experiments with new sounds and pushes the boundaries of artistic expression. We’re proud to support Myke’s journey as he continues to make his mark with original music that is exciting fans around the world.”
La Pantera Negra is the follow-up to 2023’s La Vida Es Una, which in turn spawned global hit “Lala,” a chill, downtempo dance track with a reggaetón beat that was a departure from Towers’ more urban fare. Given the extraordinary success of “Lala” — it hit No. 1 on the Billboard Global Excl. U.S. chart — Towers’ 1.8 billion on demand streams in the United States alone, according to Luminate, and his more than 44 million Spotify listeners (making him No. 61 on the platform), expectations are high for the set.
But Towers is looking straight ahead.
“Obviously, I know there’s [a lot going on], but I try to make it just another day at the office,” he says. “Because that’s how I did these songs. Another day at the office. I’m not looking for the hit, nor losing my focus. I always try to stay on the same wavelength.”
Myke Towers photographed April 11, 2024 at House Of Hits Recording Studio in Miami.
Natalia Aguilera
Towers is chatting and playing new music inside a black SUV that’s driving slowly through Miami’s Design District on a Thursday night. It’s 10 p.m., shops are shuttered, and there are few people out. But Towers, notoriously private, wanted a private space, and this is it. Still, there’s a cluster of people inside: his driver and trainer in the front seat, his publicist and security in the back, and Towers and myself in the middle.
Like so many Puerto Rican urban artists, Towers — who tonight is dressed in a light blue track suit — likes traveling in packs. But unlike many, he can truly compartmentalize and command those around him. Later, he will tell me that when he’s working in the studio, “Everyone has to behave like we’re on a spaceship; focused on the project at hand, no distractions.”
Which explains why tonight it’s quiet inside the SUV as he pulls out a good bottle of Caymus Cabernet (“I heard you like wine,” he says) from his backpack, pours it into small plastic wine glasses he shares with his publicist and I before playing a few tracks from La Pantera Negra.
Aside from Towers’ collaboration with Bunny, their first since “Puesto Pa’ Guerrial” in 2020, there’s a collab with Peso Pluma, “who I really like how he understands reggaetón,” Towers says. “Obviously it’s a Mexican representation, but reggaetón style, which he does well.”
Other new names in the mix include Benny Blanco, who produced one of the strongest tracks on the set, a remix of a classic 1990s American pop/folk track that speaks to Towers’ respect for the past; every one of his albums includes a look back.
But overwhelmingly, La Pantera Negra is a return to Towers’ origins, literally, musically and figuratively.
“There was a legendary person in my neighborhood [Quintana, in Río Piedras] who had several panthers as pets. One escaped and it was a mess. So I said, ‘I’m from here. I’m the black panther of Quintana,’ ” Towers recalls.
But it’s also impossible to ignore the symbolism of the “Black Panther” moniker and all it conveys, which is why Towers waited to use the name at a time when he truly embodied it.
“It’s something I’ve been called before, but I had to believe it. When you’re the protagonist of something, you don’t really see what’s going on until others do. That happened to me.”
La Pantera Negra, the album, kicks off with the eponymous track that describes where Towers is now and how he feels: powerful. “I feel we’re in a good moment, we have staying power. I can give people something they’re not used to, but it also helps me because when I go back to my essence, you feel the contrast.”
And after “Lala,” which was a musical departure for Towers, “La Pantera Negra goes back to my essence.”
Myke Towers photographed April 11, 2024 at House Of Hits Recording Studio in Miami.
Natalia Aguilera
But what exactly is Towers’ essence? Musically, it’s clear. He navigates between reggaetón and rap — although he clearly prefers the latter — with clear influences from Puerto Rican hip-hop pioneers like Daddy Yankee and Calderón as well as commercially successful rappers like Jay-Z and Drake, with his albums alternately focusing more on one style than the other.
From a personal standpoint, Towers is more enigmatic. Tall and lanky — his muscles defined thanks to a yearlong new workout regime — he comes across as reserved and polite, using a self-effacing brilliant smile as a shield, but still conveying the assuredness of someone who has done a lot of self-reflection.
Unlike many of his counterparts — who post constantly on Instagram and TikTok about their personal lives, prowess and riches (the plane, the watch, the car) — Towers is famously private. His Instagram account, where he has 12.1 million followers, is devoid of personal content, save for the occasional workout photo, and he rarely and reluctantly speaks about childhood sweetheart Ashley Gonzalez, the mother of his son, Shawn Lucas. Now 4 years old, Shawn (named after Shawn “Jay-Z” Carter), who Towers holds as a baby on the cover of his 2020 album, Easy Money Baby, made a rare appearance onstage at his father’s show at Miami’s Kaseya Center last fall. Beyond that, questions in that area are politely deflected.
“Just say he’s growing quickly,” Towers finally musters, looking away with that smile. “That’s separate from what I do,” he adds. “That’s my life. I have my social media because it’s a tool. But otherwise, I want people to listen to my music and just imagine what I’m like.”
Michael Anthony Torres Monge is now 30 years old, no longer the baby-faced rapper who dazzled in 2018 and 2019 with a seemingly never-ending string of hits featuring a rotating cast of collaborators that was a who’s who of reggaetón.
It was all a prelude to his second album, Easy Money Baby — which included only solo tracks save for a single collaboration with Farruko. Released on Puerto Rican indie Whiteworld Music, it debuted at No. 1 on Billboard’s Top Latin Albums chart in February 2020 and established a blueprint for Towers’ future output: His singles would be collabs from all sides of the music spectrum — they’ve ranged from Becky G and Sebastián Yatra to Jay Wheeler and Quevedo — but his albums would largely be solo efforts.
Exactly a year later, Towers and Whiteworld signed their global distribution deal with Warner Records and Warner Latina that was brokered between Warner’s Latin department along with Lousada and Warner Records co-chairmen Aaron Bay-Schuck and Tom Corson, with the latter calling it at the time “one of our most important signings of the past year.”
Today, the Warner pact, a distribution deal with full services, has been extended, but Towers’ masters still belong to him and his original co-managers, Orlando “Jova” Cepeda and José “Tito” Reyes, co-owners of Whiteworld. The two signed Towers in 2018, buying his contract from another independent label.
“He was like an ugly duckling, vastly underestimated; quiet, humble, the opposite of the genre. But we saw the originality in him. His voice was different from anybody else’s,” Cepeda told Billboard at the time. He adds today: “I told him he was a star.”
Myke Towers photographed April 11, 2024 at Soho Beach House in Miami.
Natalia Aguilera
Towers, born in Río Piedras, the cradle of reggaetón, fell in love with making music thanks to his grandmother, who owned a karaoke machine and was constantly practicing in her little home studio.
“I think that’s where I learned to write songs,” says Towers, who to this day writes most of his songs in notebooks that he never tosses out.
“The notebook is always with me, in my backpack. I also write on my phone, but anytime I want to develop something, I pick up my notebook. I have 10 years’ worth of notebooks in bags around the house. One of these days, I want people to study them and see what I did in real time and say, ‘Damn, that’s how he wrote this song.’”
The weight of history has always mattered to Towers, and although he doesn’t constantly reference his Black experience in his songs, he speaks of it often and is aware of the responsibility.
“People know I’m Black. Everyone says, “‘El negro llegó y rompió’ [“The Black kid came and hit it”],” he says. “We represent both the culture and the world at the same time. It’s not a division, but I have to represent my own.”
Disciplined in the recording studio and in public, Towers is prolific, consistent and a meticulous songwriter, all traits that have allowed him to stand out and remain relevant in the very crowded field of Puerto Rican urban acts that rose to prominence in the mid-2010s.
“The way this guy puts a song together is so next level,” says Blanco, who first met and worked with Towers this year. “You blink an eye, and he already has the full song written and recorded. It’s truly spectacular to watch.”
The connection with Blanco was made by Brandon Silverstein (who previously managed Anitta), who came in to co-manage Towers with Cepeda last year, specifically to help in the Anglo space.
Soon after Silverstein came in, “Lala” exploded.
By then, Towers had numerous hits on the Billboard charts; he has 51 career entries on Hot Latin Songs, with 10 top 10s, and 11 No. 1s on Latin Airplay, for example. With La Vida Es Una, he captured his third straight top 10 on the Top Latin Albums chart when the set debuted at No. 9 in April 2023. Then, unexpectedly, “Lala,” track No. 22 out of 23 on the album, began to rise.
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“‘Lala’ is that stroke of luck you don’t expect. I knew many artists have that moment in their careers, but it hadn’t come for me,” Towers says. In fact, “Lala” wasn’t even going to appear on the album. The track, which Towers originally began working on two years prior, had been made in bits and pieces, and at one point, wasn’t even slotted to be on the album.
“Finally, they convinced me to include it. I can’t say I realized how big it was. Many times, you get carried by your instinct, but in this case, my instinct didn’t speak to me.”
But everything else did.
While “Lala” was not the album’s focus track, almost immediately, “It began to trend,” Duque says, particularly on TikTok. “With a hit, reaction can vary, but with ‘Lala,’ every little thing we did got huge jumps. So, we went full throttle,” he says.
“Lala” climbed steadily, and by July, it hit No. 1 on the Billboard Global Excl. U.S. chart and No. 3 on the Billboard Global 200, both milestones for Towers.
Cepeda firmly believes that releasing “lots of music” is essential to Towers’ success: “Artists lose steam because they don’t release new music [for their fans],” he says, then quips, “If you don’t take care of your wife at home, someone else will.”
And so, before the year was out, Towers released a second studio album, LVEU: Vive la tuya…No La Mía, a sort of part two to La Vida Es Una that included another mega-hit, “La Falda,” which topped the Latin Airplay chart.
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Then, Towers reset. After playing his last concert of the year, he disconnected completely from his music and spent over a month between Puerto Rico and the Dominican Republic with his family and his “friends who are like family to me, who are next to me even if I’m not doing music, who don’t even want to take photos with me because I’m one of them,” he says. “That’s what keeps me grounded. And I’ve also learned to be alone, too, to connect with oneself and with your essence, and then come back. I have my breaks where I plant, and my breaks where I harvest.”
These are the periods Towers describes as “out of the music scene. When I take off my superhero cape.”
Now, he’s coming back as a superhero, almost literally.
“I even studied how panthers attack,” Towers says. “I had been toying with the panther concept for a while, but now we started the year like this and everything we do will be under that roof.”
Towers will be playing the festival circuit this summer in Europe but will start with his first sold-out date at Madrid’s Wiznik Center on May 21. By then, La Pantera Negra will be in full swing after the release of “Adivino.”
“We’ll be working every single separately, of course, but with the storyline of the album and black panther,” Duque says, noting that Towers is enormously popular in Spain, Italy and Portugal. “It’s a very broad album. Myke is not only an urban artist, and our goal is to grow his audience to the max.”
Myke Towers was just a child when he saw the future. On his way to school in Río Piedras, Puerto Rico, he had his first real-life glimpse of Tego Calderón, the Black rapper who at the time was one of the island’s — and Latin music’s — biggest stars. “I was a little kid with a backpack, and he was […]
A new partnership reaches No. 1 on Billboard’s Latin Airplay chart (dated May 4), as Feid and ATL Jacob’s “Luna” rises 2-1 to lead the 50-track-deep ranking. The song becomes the 11th collaboration in 2024 to land at the summit, with three of them Feid collabs.
“Luna,” released on Universal Music Latino/UMLE, ascends to the top slot from No. 2 after a 15% increase to 10.73 million audience impressions on U.S. reporting radio stations during the April 19-25 tracking week, according to Luminate. The new No. 1 unseats Prince Royce and Gabito Ballesteros’ “Cosas de La Peda,” which spent one week in charge. It falls to No. 3 with 8.33 million in audience, down 23%.
“Luna,” produced by ATL Jacob, where the latter also provides background vocals, is one of ten cuts from Feid’s Ferxxocalipsis set, which earned the Colombian a third top 10 on Top Latin Albums (No. 9 debut last December). The song generated significant attention only after Feid shared an acoustic version on his Instagram account in January, thus followed a No. 20 launch on Latin Rhythm Airplay in February, where it holds at No. 1 in its second week.
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With the new champ, American rapper ATL Jacob checks into the penthouse on the overall Latin Airplay tally for the first time. Feid, meanwhile, picks up his seventh No. 1 among 14 career entries. Further, as “Luna” shakes up the scoreboard, here’s a look at the 11 collabs, whether through co-billed or three-way combined efforts, that hit No. 1 on Latin Airplay in 2024:
Title, Artist, Peak Date“Según Quien,” Maluma & Carín León, Jan. 6“Bubalu,” Feid & Rema, Jan. 13“Harley Quinn,” Fuerza Regida & Marshmello, Feb. 3“Borracho y Loco,” Yandel & Myke Towers, Feb. 17“Qlona,” Karol G & Peso Pluma, March 2“Por El Contrario,” Becky G, Leonardo Aguilar & Angela Aguilar, March 9“No Es Normal,” Venesti, Nacho & Maffio, March 16“Puntería,” Shakira & Cardi B, April 6“Perro Negro,” Bad Bunny & Feid, April 20“Cosas de La Peda,” Prince Royce & Gabito Ballesteros, April 27“Luna,” Feid & ATL Jacob, May 4
In addition to its Latin Airplay control, “Luna” ascends 9-8 on the multi-metric Hot Latin Songs chart, which combines airplay, streaming data, and downloads, despite a 6% dip in streams, to 3.5 million official U.S. streams generated during the same period.
“Luna” is one of the 36-song setlist on Feid’s Ferxxocalipsis Tour, the North American 27-date run that launched in Sacramento April 24 and will close in Miami on July 26.
All charts (dated May 4, 2024) will update on Billboard.com tomorrow, April 30. For all chart news, you can follow @billboard and @billboardcharts on both X, formerly known as Twitter, and Instagram.
Mario Olvera Acevedo, an event promoter specializing in Regional Mexican music, has died at the hands of unknown assailants in a direct attack that occurred in the early morning hours on Saturday (April 27).
According to a statement issued by the Secretaría de Seguridad Ciudadana (or Secretariat of Public Safety) of the Government of San Pedro Cholula, Puebla, Mexico, police officers responded to the scene after receiving a report of gunshots.
Paramedics from the Municipal Civil Protection confirmed that Olvera, age 42, no longer had vital signs when he was found. They proceeded to cordon off the area while awaiting forensic experts from the State Attorney General’s Office.
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Initial investigations indicate that it was a “presumed direct attack.” According to the press release from Seguridad Ciudadana, after “a motorist hit the rear of the truck of the deceased to force him to get out and shoot him, at that moment a third person on a motorcycle arrived and both subjects fled in the direction of Periférico Ecológico, where they finally abandoned the vehicle.” The authorities are still looking for the perpetrators.
The death of Olvera shocked the world of Regional Mexican music. For more than two decades, Olvera was a promoter of events in the states of Tlaxcala and Puebla with his company, Ranch Music Sinaloa, and countless artists and managers had working relationships and friendships with him.
Over the weekend, misinformation circulating in several media outlets about Olvera’s relationship with big stars of the genre suggested he acted as their representative and was a direct part of their teams, neither of which is true.
Last Wednesday (April 23), Olvera attended a meeting in Guadalajara, Mexico, of the ADEEM (Association of Entertainment Entrepreneurs in Mexico), of which he was once a member of the board of directors.
Multiple artists took to social media to express their condolences, including Los Tucanes de Tijuana, El Flaco Elizalde and El Yaki. The latter artist said he was close to Olvera and considered him an older brother, though the two were not biologically related.
“This is how I say goodbye to you my brother! Because I know you would have liked me to share it… and I do it from my heart,” wrote El Yaki on Instagram below a photo of the two together. “You taught me some really bitchin’ things and opened my eyes to something that today little by little I’m still building […] Fly high compa!”
In Puebla, Olvera was also known for his activities in the restaurant business. At the time of his death, he owned three establishments: Humo Gris, Ostería Humo and Puerto Marisco.
On Monday (April 29), Olvera’s body will be buried at the Valle de Los Angeles Funeral Home in Puebla.
Billboard and Telemundo have revealed that the exclusive airing of the Billboard Latin Women in Music special is scheduled to return for its second edition on June 9 at 9 p.m. ET via Telemundo. The two-hour music special, which celebrates “Latin female artists proactively working for positive change, inclusion, and gender parity in the music […]
Diana Montes was working in sales and sponsorships at the Latin Recording Academy in 2013 when Turner Media Group contacted her with an ambitious proposal: Could she create a Latin music awards show outside the United States to air on HTV, the Latin music channel then owned by TBS? It was a challenging idea because at the time, all major Latin music awards shows were produced stateside.
“We decided to make a Latin music award for Latins, made in Latin America,” Montes says. She pitched the concept to multiple cities and countries and finally partnered with the Dominican Republic’s burgeoning tourist destination of Cap Cana.
Today, 10 years after its first broadcast by the seashore, the event has grown from a homey show to a major ceremony with a massive online following and a cadre of devoted artists — including Karol G and Feid — who have been feted by Premios Heat throughout their careers.
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Montes plans to honor many of them during the anniversary edition of the awards show on July 11, set once again for the beaches of Cap Cana.
How has Premios Heat evolved?
We have only existed for 10 years but have grown in a huge way. When we started, HTV was only seen in Latin America, and there was no great impact in Mexico or the U.S. Now we’ve expanded. Since 2020, 2021, our biggest audiences are in the United States, Mexico, Dominican Republic, Colombia, Peru and Ecuador, in that order.
What makes this awards show different?
The staging. We’re a beach awards show where the beach is a protagonist. Our slogan is “The only awards show with the Caribbean Sea as the stage.” We’re unique because it’s very complicated to stage an awards show on a beach. And yet, in 10 years, we’ve never had a weather disaster. And obviously, having an awards show on the beach is very different than in an arena. Artists come with a different vibe, and all our concepts are tropical chic.
Did you initially have skeptics?
When I first started, people used to say this wasn’t an awards show but a beach festival that happened to hand out awards. Now they say I created a unique format and we’ve connected with a younger audience.
Diana Montes
Andrea Ramirez PR
How are the finalists and winners decided?
Nominations are based on video rotation on HTV, and we also have a committee of radio programmers throughout Latin America who tell us what’s playing in different countries. Once nominations are out, they’re public, and people vote for the winners. Anyone can vote. We also give out two editorial awards: social commitment, to an artist who has effected change through their foundation, and a golden award, which is the big award of the night that we give for career trajectory.
What’s different this year?
It’s a very special year because it’s our 10-year anniversary. We’ve expanded our categories, and this year, we’ll name winners in 29 categories, including a video-game streaming song. We’re also going to give out song of the year for the first time, and we’re launching a salsa category. We’re also excited about our app, Heat.TV. We launched it in 2021, and we have 647,000 unique monthly users. Last year, we had 5.2 million people watch the show in its entirety on the app.
This story originally appeared in the April 27, 2024, issue of Billboard.
When singer Manuel Turizo released his single “La Bachata” in May 2022, it was a risky move. The Colombian singer was venturing into Dominican territory not only by singing bachata — a very regional Dominican music genre — but by cheekily titling his foray “La Bachata” (The Bachata).
The risk paid off. By August, Turizo’s pop- and tropical-laced take on bachata landed at No. 1 on Billboard’s Tropical Airplay chart, where it ruled for 14 weeks, and it rose to No. 1 on the Latin Airplay chart in October. The track also reached No. 6 on the Billboard Global 200 (becoming the first bachata song to enter the top 10 since the chart’s inception in 2020) and No. 3 on the Global Excl. U.S. chart. It peaked at No. 67 on the all-genre Billboard Hot 100 in October.
“Music is universal,” Turizo told Billboard following the song’s success. “These are the influences Dominican music left in me.”
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Turizo is far from the only Latin star influenced by Dominican music. In the past few years, a number of non-Dominican superstars — including Rosalía (with The Weeknd on “La Fama”), Shakira (with Ozuna on “Monotonía”), Karol G (“El Barco”) and, most recently, Chayanne (with 2023 hit “Bailando Bachata”) — has topped the charts by capitalizing on the broad appeal of bachata, known for its signature percussion and plucked guitars.
Bachata’s popularity, along with a rising interest in dembow and the strength of other traditional Dominican genres like merengue, have refocused attention on the music coming from the small Caribbean country that shares its island territory with Haiti but has distinct idiosyncrasies and a booming economy fueled by tourism. Despite its size, the Dominican Republic is second only to Mexico in Latin America in the number of tourists who visit every year, according to statistics site Statista.
When it comes to music, the DR — as it is affectionately known — is teeming with it. As beloved global star Juan Luis Guerra once famously said, “Even the avocados sing.” The DR’s vast roster of international stars includes the more global Guerra, as well as Romeo Santos, Aventura and Prince Royce (who, although all born in the Bronx, identify with their Dominican music and roots). In Latin America, the list includes merengue stars Milly Quezada, Los Hermanos Rosario and Sergio Vargas, who are all active today.
Juan Luis Guerra
Ricardo Rubio/Europa Press/Getty Images
Romeo Santos
Paras Griffin/Getty Images
While music from the DR has been less ubiquitous than music from Puerto Rico, for example, in the past five years, the country has significantly upped its musical exports, thanks in part to a new generation of stars including Natti Natasha, El Alfa, Tokischa, J Noa and Amenazzy. Major labels have taken notice, with Natasha, Tokischa and J Noa all now signed to or distributed through Sony Latin. This is in no small part due to the explosion of Dominican dembow — an exciting, vibrant fusion that’s filling arenas thanks to artists like El Alfa, who, in turn, has helped globalize the style by working with genre-bending acts such as Camilo, Fuerza Régida, Rauw Alejandro and Peso Pluma. Tokischa has recorded with Rosalía and traded an onstage kiss with Madonna during the legend’s Celebration tour stop in New York, while Natasha has emerged as the country’s most prominent pop star.
The DR is poised to assume an even bigger role on the global music stage. This year, in addition to its local Premios Soberano, Premios Heat — which has traditionally taken place on the beaches of DR — celebrates its 10th anniversary on July 11 as a Latin American-produced live music awards show that’s viewed regionwide. For the first time, in addition to broadcasting on HTV, the awards will also stream on YouTube.
Industrywise, the newly minted Dominican Music Week returned April 16-18 for a second year of panels and new-artist showcases. “The music industry in the Dominican Republic is clearly growing,” Premios Heat president Diana Montes says. “Although the big companies and streamers have long been in the territory, we see more artists working hand in hand with them, and the growth impact is palpable.”
Billboard spoke with industry leaders about the present and the future of a country that lives and breathes music.
Greeicy (left) and Mike Bahía at Premios Heat in 2023.
Premios Heat
A Fusion Of Rhythms
Although the Dominican Republic has always been rich with a wealth of Latin genres — bachata, merengue, merengue típico — Montes is particularly excited about the surge of dembow, “which has taken over the global charts,” and the new mix of rhythms that has come with it. “There’s an amazing fusion of genres going on,” she says, citing Peso Pluma’s collaboration with dembow pioneer El Alfa and Chimbala’s many collaborations with reggaetón acts. New talent is proliferating, and, she says, “Tropical music is coming back. That fills me with enthusiasm.”
On the radar: Montes mentions J Noa, a rapper recently signed by Sony Music, as an “incredible” talent, as well as proponents of new tropical music like Chimbala.
Dominicans Take On The World
Never, perhaps, have Dominican music and its artists enjoyed as much global recognition as they do today. “The increasing value placed on Dominican music and its music-makers in the global market is exciting to watch,” attorney Rosa Mayra Tejada says. That recognition, she adds, goes hand in hand with the growth of the market itself and the increased participation of Dominican artists on international hits, as well as composers and producers. “I’m excited about a musical market that’s growing and where all our creators have more and better opportunities to prepare for this changing market,” Tejada says.
A place to learn: “Dominican Music Week is the best place to acquire or refresh knowledge and interact with music executives,” Tejada says.
Music That’s A Cultural Heritage Of Humanity
The DR birthed two genres of great significance: “merengue and bachata, which have also been declared by the UNESCO as Intangible Cultural Heritage of Humanity,” a designation of cultural heritage including traditions or living expressions inherited from ancestors such as the performing arts, says Valerio de León Severino, president of the country’s general society of authors, composers and editors, Sgacedom. “2024 is shaping up to be a year of growth for Dominican music genres, given the fact that important international artists have placed their eyes on the music and market,” Severino continues. “Likewise, Dominican talent is more aware than ever of the importance of digital platforms to internationalize their music.”
On the radar: “Established acts Juan Luis Guerra, Eddy Herrera, Milly Quezada, Sergio Vargas, El Prodigio, Elvis Martinez, Sacarías Ferreiras and El Chaval,” Severino says.
Sergio Vargas
Johnny Louis/Getty Images
Educating For Growth
As CEO of indie music company and distributor Aparataje, Jairo Bautista has focused on educating his artists and creators since 2015. “Topics like royalty splits, publishing rights and neighboring rights are common topics of discussion in recording sessions,” he says. “This has also led to a surge in a new generation of Dominican executives with deep knowledge of the business.” The versatility of Dominican artists and musicians has allowed them to adapt and interact with other genres, “thanks to the rich mix of cultures and genres, including orchestral merengue, typical merengue and, particularly, urban music.” The lattermost is where Bautista sees the most growth, with urban artists selling out shows throughout the country and with labels willing to invest “up to $10 million” in signing advances.
On the radar: “Without a doubt, dembow is the main mass-consumption genre right now,” Bautista says. “TikTok has become the main platform to viralize the music. And merengue típico is living a resurgence thanks to new artists who are bringing a fresh take to this legendary Dominican genre.” Artists to watch include Chimbala, Bulova and Don Miguelo.
Local Expertise That Translates To Global Recognition
International superstars may have globalized bachata and merengue, but their foundation lies in the expertise and musicianship of local composers and musicians. The DR “has been able to position genres like bachata, merengue and dembow on an international stage, and this means that locally you can find an industry of musicians, producers, composers and arrangers who are experts in those genres,” says Emiliano Vásquez, an A&R manager at Sony Music Latin. “It thrills me to say that tropical genres have increasing presence in international markets and that it’s increasingly common to see Dominican musicians being tapped for their expertise.”
Hidden talents: Composers like Brasa have credits on tracks with Bad Bunny, Prince Royce and Diego Torres, while writer-producer Cromo X has credits on a merengue song with Kali Uchis that was made in the DR.
An ‘Inexhaustible Source Of Talent And Grace’
Amarilys German, longtime manager for Guerra, describes her country as an “inexhaustible source of talent and grace. Here, even the trees sing and dance.” But German has also seen a tangible change in live music since the end of the pandemic. “The growth in massive shows has been huge,” she says, noting fans’ behavior has changed dramatically. “Prior to the pandemic, you went on sale, and truly, until the last week, you had no idea what was going to happen, and there was no presale.” Now tickets sell from the first day, “which allows managers, artists and promoters to have clarity and work with added precision.”
On the radar: J Noa, SNENiE and Damn Goldo.
Rap, Dembow And DIY
Vulcano Music Entertainment CEO Juan Carlos Restituyo has seen a dramatic shift in the urban side of the Dominican music industry, with up-and-coming artists either launching their own imprints or partnering with established labels like his. The move underscores the growing viability of Dominican urban sounds, which Restituyo splits into two front-runners: Dominican rap and dembow, represented by Rochy RD and El Alfa, respectively. Rochy RD’s “Ella No Es Tuya” (with Myke Towers and Nicki Nicole) made President Barack Obama’s summer 2023 playlist, and El Alfa’s most recent collaboration, “La Botella,” features Enrique Iglesias. “The Dominican Republic has become a popular destination for both music and tourism,” Restituyo says. “Those foreigners are the main distributors of Dominican happiness at a global scale, and they’re our major music exporters.”
On the radar: “We’re doing very well with our roster of El Alfa, Bulin 47, Rochy RD, Kiry Curu, Lapiz Conciente, Ceky Viciny, El Mayor Clásico and Paramba,” Restituyo says, “and also excited about emerging acts like Rosaly Rubio and El Chuky de Lewa, among others.”
A Vibrant Live Music Scene
According to SD Concerts president Saymon Díaz, “Music is the entertainment industry that generates the most income and audience in the country.” Post-pandemic, he says, Dominicans have changed their live-music consumption habits. Where before fans waited until the last minute to buy tickets, today, “shows sell out online in 24 hours and websites collapse.” Fandom now extends beyond shows themselves, with fans buying merchandise and some restaurants even offering themed menus on show days. Most importantly, Dominicans’ musical taste is vast and goes beyond tropical and local genres. “K-pop and fusion are consumed in a big way,” he says.
On the radar: The new Capitalia festival premiered April 20 with shows by four icons: Guerra, Sting, Juanes and Residente. “We want to make Capitalia an annual trademark that we eventually export,” Díaz says. His artists on the rise include J Noa and urban singer-songwriter Chris Lebrón.
Tokischa
Medios y Media/Getty Images
An Explosion Of Dembow
While long associated with merengue and bachata, the DR has produced music of many genres, including pop, ballads, boleros, jazz and, most recently, dembow. Now music festivals worldwide are booking dembow artists like El Alfa, Tokischa and Chimbala and composers such as Brasa, Cromo X and Maffio, who are collaborating with stars like Bad Bunny and Karol G — marking a “major change,” says Porfirio Pina, president of indie La Oreja Media Group and founder of Dominican Music Week. “It’s exciting to see the development of our music industry at a local level and the presence of [digital service providers] and multinationals in the country.”
On the radar J Noa, Solo Fernández, Techy Fatule, Yendry and Letón Pé.
This story originally appeared in the April 27, 2024, issue of Billboard.