Latin

16 Oct 2024

Yng Lvcas and Peso Pluma’s ‘La Bebe’ Remix Video Hits One Billion YouTube Views

Yng Lvcas and Peso Pluma have a billion reasons to celebrate this week. The Mexican singer/rappers both scored their first ever ticket into the YouTube Billion Views Club this week when the clip for the remix of their smash 2023 collaboration, “La Bebe,” crossed the 10-digit line.

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Lvcas launched the original version of “Bebe” in 2021, though the popular song didn’t end up on his debut Wup? Mixtape 1 released that year. He recycled it as the outro for his reggaetón-leaning follow-up La Perreo Mixtape), which came out later in 2021.

When the remix arrived in March 2023 it came with additional vocals from Pluma, whose laid-back vocals matched Lvcas’ equally chill flow. The colorful video for the remix features the two men rocking flashy designer gear while singing on a nearly empty soundstage lit by neon tubes, with the song’s title spelled out in silver and gold mylar balloons floating behind them.

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Though they start out alone on the rose and red heart balloon-strewn stage, the scene soon shifts to footage of the men cooly crooning in front of a flashy mansion, accompanied by a quartet of lingerie-clad women shaking their hips to the spare beat. “She wants me to put music on/ So that the baby can dance all the way down/ We drank a couple of bottles/ And even so, she remembers that we did it yesterday,” Lvcas sings in Spanish (translation courtesy of Genius).

LVcas then gets some alone time with one of the models in a bedroom, while Pluma dances his way through various scenes wearing a black balaclava and puffer coat accented by a Public Image Ltd. t-shirt.

The “La Bebe” remix debuted on the Billboard Hot 100 at No. 77 in April 2023 and eventually climbed up to No. 11; it topped out at No. 2 on Billboard’s Hot Latin Songs chart and hit No. 1 on the Latin Rhythm Airplay tally in June of that year.

Watch the “La Bebe” remix video below.

16 Oct 2024

Valentina, Slow Jamz & More Perform at Rimas Publishing’s 10th Anniversary Showcase

The 2024 Billboard Latin Music Week is in full swing, and while panels and Q&As take centerstage during the day, showcases are the place to be at night.

On Tuesday (Oct. 15), Rimas Publishing celebrated its 10th anniversary with a special showcase that featured performances by Valentina, Slow Jamz and Anonimus with surprise guests, including Randy (of Jowell & Randy). The showcase, which kicked off at 9 p.m., was held at M2 in Miami.

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Rimas Publishing 10th Anniversary Showcase in Miami.

Rimas Publishing 10th Anniversary Showcase in Miami.

Lito Vidaurre

Rimas Entertainment is celebrating 10 years in business, and Randy was one of the first artists to be signed to the indie label. Now, the company — also home to global superstar Bad Bunny — has evolved and launched multiple divisions, including Habibi (management company home to Karol G and Grupo Frontera) and Rimas Sports.

Before the showcase took place, Noah Assad (CEO), Junior Carabaño (vp) and Raymond Acosta (general manager, Habibi) took centerstage during Billboard Latin Music Week for a panel during which they reflected on the company’s growth and what they look for in an artist.

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“In terms of management, Raymond tells me, ‘Here is this opportunity.’ And I respond with, ‘What do you think?’ And if he says I love them, then so do I,” Assad said. “Sometimes I don’t see the vision, but someone else on the team will. If that person believes in an artist, we know there’s a reason. We trust that team member who identifies an artist and says, ‘I can do this for this person.”

The 2024 Billboard Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.

16 Oct 2024

Sony Music Publishing Latin Signs Fuerza Regida’s Jesús ‘JOP’ Ortiz Paz

Sony Music Publishing Latin has signed Fuerza Regida frontman Jesús “JOP” Ortiz Paz and his label Street Mob Records. A leading indie label that puts out records in the Música Mexicana genre and beyond, Street Mob boasts a roster of more than 25 songwriters, producers and artists, including Chinco Pacas, Calle 24, Clave Especial and Miguel Armenta.

As one of the leading Música Mexicana groups, Fuerza Regida has helped introduce the genre to new fans around the world. The Mexican-American band’s ascent up the Billboard charts began in 2018, when Radicamos in South Central debuted at No. 35 on Regional Mexican Airplay. Since then, the band has produced a slew of hits, including “TQM,”  “Bebe Dame” with Grupo Frontera, “Sabor Fresa,” “Harley Quinn” with Marshmello and many more. The group’s 2023 album Pa Las Baby’s Belikeada peaked at No. 1 on the Top Latin Albums chart and at No. 14 on the Billboard 200.

This week, JOP will join Billboard’s Leila Cobo in Miami at Billboard’s Latin Music Week as part of the Sony Music Publishing Icon Q+A.

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Recently, Fuerza Regida earned eight nominations at the 2024 Billboard Latin Music Awards, including artist of the year and album of the year, while JOP received nominations for songwriter of the year and producer of the year, along with recognition on Billboard’s 2024 Latin Power Player list.

“Partnering with Sony Music Publishing marks an exciting chapter for Street Mob Records,” said JOP in a statement. “This deal shows our commitment to exploring songwriting within Música Mexicana and beyond various genres. It’s a true reflection of the talent at Street Mob and what we’re creating together. With Sony Publishing, we’re building a partnership that aims to inspire the next generation of artists and leave a lasting impact.”

Sony Music Publishing president/CEO, Latin America and U.S. Latin Jorge Mejia said of the deal: “We couldn’t be happier to team up with an artist and executive like JOP and Street Mob Records, in order to help support and develop a fantastic stable of writers within Música Mexicana and beyond. This partnership with Street Mob is visionary and an incredible opportunity for the Sony Music Publishing family.”

Sony Music Publishing Latin director of creative Monica Jordan added: “We are thrilled to embark on this journey with JOP and Street Mob Records. We look forward to working with JOP and the Street Mob roster as they continue to innovate and push the boundaries of Música Mexicana even further.”

16 Oct 2024

Young Miko’s 10 Best Quotes From 2024 Latin Music Week

The Puerto Rican artist spoke about collaborating with Karol G, Bad Bunny, and about the “lesbian renaissance” in Latin music.

Young Miko at Billboard Latin Music Week Panels on Oct. 15, 2024 in Miami Beach, Florida.

Young Miko at Billboard Latin Music Week Panels on Oct. 15, 2024 in Miami Beach, Florida.

Gustavo Caballero

Young Miko, our cover star of the month, spoke with Billboard‘s senior writer Griselda Flores during a Superstar Q&A on Tuesday (Oct. 15) during Billboard Latin Music Week 2024. They discussed their perceptions and experiences in the music industry, their artistic vision and the future of Latin music.

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Here are the best ten quotes from the Puerto Rican rapper:

  1. Her artistic growth: Honestly, I can understand that it might feel like it was overnight. In reality, if you think about it, social media growth is so abrupt, fast, and global that it can definitely seem like an overnight thing, social media-wise. But indeed, we have been making music since 2018, 2019, and about three years ago is when Young Miko really started to gain a lot of momentum.
  2. Her beginnings in music: From 2018 to 2019 I started to explore with SoundCloud, and I began releasing music without giving it much thought. I had a lot of fun making Spanish versions, just exploring. Something that really sticks in my mind is that when you start, you imitate a lot. When you want to learn a skateboarding trick, you watch a video over and over and imitate it until you nail the trick.
  3. The before and after moment: I mostly felt it when “Riri” came out. “Riri” began to gain an audience outside of Puerto Rico. I had a very special moment in Puerto Rico, during the concerts of “Un Verano Sin Ti” by [Bad Bunny].
  4. About her team: The team came together little-by-little. Without realizing it, life put them in my path, Mariana and Mauro. I’ve known them since I was 11-years-old.
  5. About her manager: Mariana is my lifelong best friend, she is my sister, she knows me like no one else. She’s someone I admire greatly; she is a very hardworking, dedicated woman. I know no one who has the guts that Mariana has. She was definitely someone I wanted by my side in an industry that can sometimes be very noisy and chaotic.
  6. The lesbian renaissance: [We are in a] lesbian renaissance. We say it jokingly, but in reality, that phrase has a lot of power. It’s the girls’ time, and it seems to me that it’s noticeable and feels wonderful. We are in a much more receptive generation.
  7. About 1K: It is the collective I belong to. We are a group of people I love very much, very passionate and talented people. There’s a saying in Puerto Rico: Keep everything at 100. We try to keep it at a thousand, and that’s 1K.
  8. About her track “Pinot Grigio”: Even though all these emotions pass, whether I doubt or feel good or not, these are the people who will always be around. No matter what happens, you guys are the best thing I have in my life.
  9. About “Fina” and Bad Bunny: I had the opportunity to be in the studio with Benito and that man is incredibly creative. He is very clear about what he wants, both as an artist and as a person. I remember I was wearing a Powerpuff Girls shirt — I felt I could handle anything that day, ready to battle. He showed me the song and he had already written half of my verse.
  10. Collaborating with Karol G: I opened some dates for her in the U.S. I was with her in Medellín too. She is an incredible friend and one of the women I admire the most. Touring with her felt like she took me under her wing. There were many things she didn’t have to do before we were in a show. She showed me: “Look how they set up the stage, how I prepare; I like to stretch like this, I like to eat this.” It’s motivational that such an incredible woman shows you and says, “You can do it too, I trust you.”

Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.

15 Oct 2024

Billboard’s 2024 Latin Power Players Event: Best Photos

The annual Latin Music Power Players intimate event was held Monday night (Oct. 14), gathering some of the 2024 Latin Power Players honorees at the Casadona in Miami Beach, Florida.

Top executives including Noah Assad, Rebecca León, Alex Gallardo and Jorge Mejía received special awards at the cocktail reception, where George Prajin — founder of Prajin Parlay and co-founder/COO of Double P Records — also received his Latin Executive of the Year recognition.

One of the most notable moments of the evening was when Peso Pluma arrived at the event to surprise his manager with the award. “I just want to thank you for so much, for everything that you’ve given me. If it hadn’t been for you, I wouldn’t be where I am right now,” the Mexican artist said. “If it hadn’t been for you, I wouldn’t have the things that I have now, and if it hadn’t been for you, many of the things that are happening to us together wouldn’t have happened.”

Billboard‘s Latin Power Players Executive of the Year award celebrates those leaders whose vision and strategies have left a significant mark on the music industry over the past year.

“I just want to thank you for so much, for everything that you’ve given me,” Peso continued. “If it hadn’t been for you, I wouldn’t be where I am right now. If it hadn’t been for you, I wouldn’t have the things that I have now, and if it hadn’t been for you, many of the things that are happening to us together wouldn’t have happened.”

During his emotional acceptance speech, Prajin returned some sweet words to Peso, and also thanked those colleagues, artists, and family members who supported him along the way, especially when he was reinventing himself.

See photos from the Billboard Latin Music Power Players event below:

15 Oct 2024

Best Quotes From Peso Pluma & Friends at Billboard Latin Music Week 2024: ‘Helping My Friends Fills My Heart’

The Mexican music superstar was accompanied by Fidel of Marca Registrada, Jasiel Núñez & Tito Double P during the Nuevo Mexicano panel.

Peso Pluma at Billboard's Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.

Peso Pluma at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.

Christopher Polk

Peso Pluma sat down Tuesday (Oct. 15) on a panel at Billboard Latin Music Week 2024 and for the first time spoke live about his musical origins, his creative process and the importance of having close friends in his life.

In the panel “Nuevo Mexicano: Peso Pluma y Amigos,” the superstar invited some of the most exciting artists in the new Mexican music movement, including Fidel of Marca Registrada, Jasiel Nunez and Tito Double P. The talk took place at the Fillmore Miami Beach, moderated by Billboard Latin/Español’s chief content officer Leila Cobo.

Here are 10 of the best quotes during the Nuevo Mexicano panel:

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Peso Pluma

  1. I am an artist that has helped Mexican music grow by representing the corridos that we are passionate about.
  2. Throughout this year, I have not only grown as an artist but also as a businessman, which is the big difference from a year ago to today.
  3. I am impulsive when it comes to songwriting; it’s the best way to write is through my impulsiveness.
  4. I have never taken formal lessons, not in singing, and I never will.
  5. My voice has been like this since I was born, you hear it and know it’s Hassan.
  6. (Why did he want to do corridos?) Because I am Mexican. I was heavily influenced by other genres and I listen to everything. I have always listened to corridos, Chalino Sánchez, and El Halcón de la Sierra. I felt it in my blood.
  7. I wanted to make a change within regional Mexican music, and to have Mexican music recognized as it deserves.
  8. My friends Natanael Cano and Junior H paved the way and Mexican music deserved this moment.
  9. My friends are my pillars in life. When things get ugly, you realize who your real friends are. As far as friendships go, I try to be the same, to respect those who respect me. Helping my friends fills my heart.
  10. Fidel, a great man, I have a lot of respect for him both as a person and as an artist. Since I was a kid, I listened to his music [with Marca Registrada]. The first tattoo I got was a corrido written by him.

Fidel:

  1. We must always be original with what we do and not be afraid of different genres. I started with traditional e-mails. I have also done electrocorridos, I have done reggaeton, I have been encouraged to do everything. A little while ago I recorded a song called corridos felices [“Bling Bling” with Octavio Cuadras, a new genre]. And I said: “Happy corridos? What is that? It reached Maluma’s ears, he liked it, got on board and recorded it.

Tito Double P:

  1. Once things got solid with the Peso Pluma project, I always had a thorn in my side about wanting to release a song. Finally, last year, just a month before releasing my first song, a dembow I did was leaked on TikTok and suddenly it was everywhere, with 100,000 views in a week. Everyone was asking, “Who is that voice?”. It was Tito. It was something very strange, but it seemed like he already had to sing, like it wasn’t something we planned, a song leaks and Tito Double P is born.

Jasiel Núñez:

  1. We met, we really hit it off, we taught each other our songs. I always liked the way he (Peso) composed a lot. It was very different, and I think that brought us together. We were always very criticized, but at the same time our close people were very supportive.

Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.

15 Oct 2024

Global Women: Bad Gyal, Belinda, Danna, Debi Nova, Mon Laferte & Zhamira Zambrano at Latin Music Week

Billboard’s Latin Music Week was all about female power on Tuesday (Oct. 15), as six international artists came together for the Women‘s Panel: Global Rise: Bad Gyal, from Spain; Belinda and Danna, from Mexico; Debi Nova, from Costa Rica; Mon Laferte, from Chile; and Zhamira Zambrano, from Venezuela.

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During the conversation, presented by Ulta and moderated by Ingrid Fajardo, social media manager/staff writer for Billboard Latin, the six Latin music stars created an atmosphere of camaraderie at The Fillmore Miami Beach as they spoke about the challenges of being a woman in the industry and the advances they have seen in recent years.

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“I feel that the world is changing positively. Slowly, but it is changing,” said Mon Laferte. “When I started in music there were fewer women, not only on stage but behind the scenes. I see tech women, audio engineers, producers, and that speaks to the fact that there is a change in the world.”

While they highlighted the importance of collaborating and support each other, they noted that in many cases they have encountered men in the industry who have been their accomplices and allies.

Here are their best quotes from this year’s Women’s Panel.

Bad Gyal, on mental health and social media: “One way to handle it with more peace is to accept that insecurity is going to be there and that if one day you feel like not uploading anything, that’s fine. I’m Bad Gyal but I’m also Alba (her real name) and I live a real life. I am connected to my childhood, to my essence, and that also helps.”

Belinda, on her recent foray into Mexican music: “Three or four years ago they told me that that genre was not for women, that I would not be able to record those songs. Natanael Cano inspired me a lot […] Life changes when you do things by feeling them and fighting for what you want. Taking risks is what one has to do, and lose fear little by little.”

Danna, on female alliances in music: “They are important and necessary. We talk to each other and the world moves. Being able to turn around and know that we are colleagues and not competition […] We are making a very big change. Women are taking charge of everything. Here we are shaking the world.”

Debi Nova, on the music industry in her native Costa Rica: “Growing up there, I really didn’t have any reference in the country of women who dedicated themselves to music and now I see a whole generation of girls who are taking that leap, that challenge to say that yes it is possible, and I want to say that in part it is this generation of women who come to my country where little girls see them and say ‘if she can, I can.’”

Mon Laferte, on how she deals with haters: “I have learned to enjoy even having hate thrown at me. Sometimes I love that they think I’m the worst […] It’s the character: ‘She’s terrible, she’s bad.’ I laugh at it at home with my daughter. Maybe it’s because I’m older, age also [helps].”

Zhamira Zambrano, on how she maintains her essence despite the pressures of the industry: “I am very attached to God, to having my feet on the ground, to relying on my family, my husband, my daughter. Having that strong foundation at home is what works for me […] If you are happy and content with yourself and you are confident in yourself, you are going to radiate that to the world. We see that much more, woman empowerment, but it is never enough; “We have to continue watering that little plant.”

The 2024 Billboard Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.

15 Oct 2024

Eslabon Armado & Yahritza y Su Esencia Talk Family Biz at 2024 Billboard Latin Music Week

Eslabón Armado and Yahritza y Su Esencia arrived at the 2024 Billboard Latin Music Week on Tuesday (Oct. 15) for the “All in the Family” panel presented by Walmart. 

During the vibrant conversation, the two charting Música Mexicana acts were joined by their managers, who also happen to be family. Eslabon was joined by their mom, Nelida Oseguera, and Yahritza was joined by Adriana Martinez, their older sister. 

“We never thought we were going to have a [music] career and much less that our sister would be our manager,” Yahritza Martinez said during the panel. “She always took care of us and led us by the hand. She’s like a mother to us too.”

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For the group’s older sister, taking them under her wing, professionally, was a challenge because they had no idea how the industry worked. 

“We always separated work from family and established those boundaries from the beginning,” she noted. “It was also super important to always instill the values ​​we grew up with. I had no experience, so I asked God to guide me. Our values ​​come first, and then everything else.” 

Like Yahritza y Su Esencia, Eslabon and their family members — including their dad and young sisters — have a tight-knit business relationship. 

“It’s a blessing to be together at events, at concerts,” Pedro Tovar, lead vocalist of the group expressed. “I really thank God for that, because not everyone has that. We always see the same faces but we’re very happy with that.”

“I took on the role of manager since Pedro had a dream at the age of 12. From there, my husband and I decided that we would support him and be with him,” Oseguera added. “He’s the one that said his parents would be his managers, and that’s why we are here, because of him.”

Following the heartfelt conversation, Yahritza y Su Esencia exclusively teased a sneak peek of their forthcoming single “Y qué tal si te escapas del cielo,” dedicated to their late cousin.

Over the past 35 years, Latin Music Week has become the one, steady foundation of Latin music in this country, becoming the single most important — and biggest — gathering of Latin artists and industry executives in the world. Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.

15 Oct 2024

Shakira Ties Enrique Iglesias for Most No. 1s on Latin Pop Airplay Chart With ‘Soltera’

Shakira’s chart performance proves to be unparalleled, as she achieves a record-extending 25th No. 1 among women on Billboard’s Latin Pop Airplay with her latest single, “Soltera,” which rallies 12-1 on the Oct. 19-dated ranking. The song also puts her in a tie with Enrique Iglesias for the most rulers among all acts, a record the latter has held since 2000.

“Soltera,” released Sept. 25 via Sony Music Latin, flies 12-1 in its second week with 3.8 million audience impressions earned in the U.S. during the Oct. 4-10 tracking week, according to Luminate.

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With a two-week run to the summit, it becomes the fastest jump to No. 1 since Maluma’s “Junio” soared 19-1, also in its second week, in October 2022. The latter was released Sept. 29, 2022, the last day of the previous tracking week, and debuted at No. 19 on Latin Pop Airplay with only one day of radio activity.

The new “Soltera” chart achievement arrives days after the song’s music video dropped Oct. 11, with cameos from Anitta, Danna Paola, Lele Pons, and Canadian model Winnie Harlow. The single received a high dosage of online promotion starting Sept. 16 when Shakira teased the release on her Instagram account.

In the current tracking week, “Soltera” has logged 3.4 million official on-demand U.S. streams, a 1% gain from the week prior. But it’s the songs airplay gain which moves it 13-11 on the Hot Latin Songs chart, which blends digital sales, radio airplay, and streaming activity.

Back on the radio rankings, as “Soltera” hits No. 1 on Latin Pop Airplay, Shakira collects her 25th career champ dating to April 1996, when the four-week ruler “Estoy Aquí” gave the Colombian her first crown. Adding to her wins, Shakira enters a tie with Enrique Iglesias for the most No. 1s since the tally launched in 1994, a record Iglesias has held since 2000. Plus, Shakira extends her record for the most No. 1s among women on Latin Pop Airplay, further distancing from the next female competitor, Karol G with 8 No. 1s on her chart account.

Here’s a review of the artists with the most No. 1s on the 30-year-old chart:

25, Enrique Iglesias
25, Shakira
17, J Balvin
15, Mana
12, Juanes
12, Maluma
12, Ricky Martin

Beyond its Latin Pop Airplay coronation, “Soltera” concurrently opens at No. 25 on the overall Latin Airplay ranking, where Shakira adds her 54th career entry, the most among women and the most among any Latin pop act.

15 Oct 2024

Omar Courtz, Saiko & More Creatives ‘Leave Their Mark’ at Billboard Latin Music Week 2024

Four Latin creatives — Kike Baez (fashion designer), Omar Courtz (artist), Saiko (artist), and Yudy Arias (celebrity coach) — gathered at 2024 Billboard Latin Music Week on Tuesday (Oct. 15) to discuss how they are actively using their platforms to uplift and inspire their community and future generations with their art. 

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Below, check out memorable quotes from each speaker at the “Deja Tu Huella: Inspire Who’s Next” panel, moderated by Billboard Español’s Isabela Raygoza. 

Omar Courtz: “Daddy Yankee gave me the opportunity to collaborate with him and he performed at my first massive concert. He has been a great inspiration to me since I was a kid. That’s how I leave my mark, because I want my fans to identify with me. It was important to have my idol with me so I could also inspire other artists like me.”

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Yudy Arias: “As a family, we managed to come from scratch to achieve great things, we always work without expectations. Work with love because the most important moments have been with family. There are crazy moments in fame but that’s not all. Everything comes, everything goes and everything changes but family is always there and be happy with that.”

Saiko: “When I started making music, I didn’t have any goals. This year I released an album, I’ve done stadiums and at the end of the day, I know I’m a normal kid and maybe I can inspire other artists. I’m excited to be heard in Chile, Mexico, and other countries, but there’s nothing like being crowned and being a prophet in your own city… and for me that’s the greatest thing there is.”

Kike Baez: I remained very true to my beliefs. It was going to cost me twice as much, but I wanted to achieve it in Tijuana so that a kid like me could see that it was possible. For me, it is very important to inspire, create culture, and continue creating.

Over the past 35 years, Latin Music Week has become the one, steady foundation of Latin music in this country, becoming the single most important — and biggest — gathering of Latin artists and industry executives in the world. Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.