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Egidio Cuadrado, an icon in Colombia’s music scene and Carlos Vives’ longtime accordion player, is dead at the age of 71. The vallenato star passed away due to health complications related to pneumonia on Monday (Oct. 21) in Bogota.
“With deep sorrow, the Clínica Universitaria Colombia wishes to inform the public that vallenato artist Egidio Cuadrado has passed away in our institution,” an official press release by La Clínica Universitaria Colombia noted.
“Today we say goodbye to him, paying tribute not only to his career, but to the humble man who, with his accordion, made us part of his family by calling us all ‘compadres y comadres, compadritos y comadritas,’” Vives expressed in a statement to Billboard. “Egidio Cuadrado, the same one who never left his vueltiao hat, his Arhuaca backpack and his 12 accordions, will remain forever in our hearts; longing for that vallenato song that permeated his noble heart and telling the world that life has the greatest meaning when the accordion of a Vallenato King like him plays.”
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Cuadraro was born in Villanueva, La Guajira, and learned to play the accordion at the age of six. In the early ‘90s, he formed part of Vives’ tropical orchestra La Provincia, giving life to the tropipop sound that blends the spirit of vallenato music with contemporary pop-rock melodies.
Embodying Colombian folk music, Cuadrado’s artistry gave life to some of Vives’ biggest albums including 1995’s La Tierra del Olvido. In 2021, The Latin Recording Academy honored him with the Trustees Award, bestowed on individuals who have made significant contributions to Latin music during their careers in ways other than performance.
“An artist is made by his audience — without you this award would have no value, to Latin Grammys for reminding us today of the importance of our local music and our Colombian identity and finally to my accordion, my first friend and an extension of my body,” Cuadrado wrote on his Instagram account when he received the award.
Earlier this year, Cuadrado formed part of Vives’ “Regreso a Escalona” documentary made available through ViX’s premium streaming plan.
“His passing leaves a deep void in the music and lives of those who knew him,” Vives continued in his heartfelt statement shared with Billboard. “With his accordion, he wove melodies that resonated throughout the world, at Colombian parties and at family gatherings, creating a bond between generations. His warm smile and generous spirit transformed each chord into a sonorous embrace, and his words, always full of affection, made everyone feel like part of his family. Today, as we remember him, we celebrate not only his immense talent, but also the legacy of love and joy he left in every note. Egidio, your music will live on in every corner where the echo of your accordion is heard.”
In a groundbreaking collaboration, global music phenom Bad Bunny and soccer legend Lionel Messi join forces to introduce a pioneering Adidas shoe line that epitomizes the golden juncture of sport and music: the Bad Bunny x Messi collection, scheduled to launch on Saturday (Oct. 26).
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Bad Bunny — whose dynamism has vaulted him from top-tier festivals to the upper echelons of global music icons — shared how their initial meeting was imbued with mutual insight and enthusiasm for this collection. “That first encounter with Messi was incredible. From the moment we got together, the vibe was good,” revealed the Puerto Rican superstar in an exclusive interview with Billboard Español. “We talked about our visions and what we wanted to achieve with the collection. Both of us are passionate about what we do, and that shows in every idea we shared. It was a smooth and natural process, and I will never forget it.”
Bad Bunny
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The collection reimagines Adidas heritage through two iconic silhouettes: the Adidas Gazelle and the Adidas F50 cleat, each embodying the essence of its muse. The creative infusion is very personal, with references to their roots and triumphs. “I think we brought both my style and Messi’s into it, primarily basing it on the naturalness with which each of us approaches what we do. We were inspired by a 1949 Adidas shoe that featured the natural brown colors of leather,” noted Bad Bunny.
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Lionel Messi, meanwhile, spoke to Billboard Español about the role music plays in his life. “Music is connected to many aspects of life. Not only to soccer, although it is true that there is a special connection between both worlds, but also to moments of leisure, to workouts in the gym, to trips while driving,” he said. “Music is something I like very much and is present in several moments of my daily life,” he added, also mentioning that Bad Bunny is an artist that is “never missing” in his playlists.
Building on the theme of collaboration, Bad Bunny recalled a standout moment during the creative process: “A memorable moment for me was when we started to shape the vision for this collaboration. Working with someone as iconic as Messi and seeing how we each brought ideas and concepts to the table was truly unique.”
This venture’s momentum is fueled by the unwavering support of their global following via Adidas’ La Voz de los Fans campaign. “The fans’ influence has been fundamental in our careers, and this collaboration would not have happened without their passion,” Benito highlighted. “They inspire us to keep evolving and experimenting on every project. This campaign is a reflection of that connection, because without the fans, none of this would be possible.”
On the impact of his worldwide following, Lionel Messi also conveyed a sense of honor coupled with duty. “I am aware that there are a lot of people who follow me and a lot of kids too. For me it is a pride and a great responsibility,” said the Argentine global champion. “I always tried to be myself, but bearing in mind that there are people who notice me, who follow me and support me every day.”
Lionel Messi
Inoni Etel
The collection, showcasing designs like the ‘X’ stripe heel and blue accents linking to Adidas’ heritage, transcends traditional sportswear to embody shared greatness and artistic synergy. Each piece is an homage, a collective memory crafted for the pitch and the playlists.
Both megastars see this collection as a symbol for future generations, exemplifying the merger of their realms and standing as a testament to collaborative greatness. “With Bad Bunny x Messi we hope to create a legacy that reflects this unique collaboration, inspiring new generations to follow their passions and work hard to achieve their dreams. We want this collaboration to become a symbol of unity for our Latino community and for the future,” said Bad Bunny.
As Messi and Bad Bunny continue to redefine paradigms in their fields, this collaboration is not just a testament to their stardom but a celebration of the crossroads of culture, music and sports.
The Bad Bunny x Messi collection is set to drop both online and in select flagship stores. For more info, visit adidas.com/badbunny and adidas.com/lionel_messi.
Legendary Dominican trio Proyecto Uno closed the Billboard Latin Music Awards with a flourish, reaffirming their status as merengue-house pioneers with a performance of their iconic 1993 hit, “El Tiburón.” The performance was not only a nod to the group’s origins, but also a celebration of their influence on Latin dance music over the past three decades.
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With their signature party style, the trio, currently comprised of Nelson Zapata, Kid G, and Paolo Tondo, took over the stage wearing bright jackets in shades of red, blue, and yellow, while an entourage of colorful dancers accompanied them as they chanted their iconic “No pares, sigue, sigue” (“Don’t stop, keep going, keep going.”)
This year, Proyecto Uno celebrates 35 years of musical career in which they have given away hits such as “Brinca”, “Latinos” and “Otro Nivel”, fusing tropical genres with hip-hop, house and techno, creating a hybrid sound that has left an indelible mark on Latin music.
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The 2024 Billboard Latin Music Awards, hosted by actors Carmen Villalobos and Danilo Carrera, celebrate the most outstanding talents in Latin music. This year’s edition brings together a star-studded lineup that spans a wide variety of genres and generations. This year’s performances include J Balvin, Chencho Corleone, Fuerza Regida, Gloria Trevi and Maria Becerra, Xavi, Grupo Niche, Pepe Aguilar, Prince Royce, Yandel and Proyecto Uno.
For more on performances, special awards and behind-the-scenes action, visit Billboard Español.
Before the artists took the stage at the 2024 Billboard Latin Music Awards, which aired on Sunday (Oct. 20), they walked the red carpet and shared with Billboard anecdotes and moments that you didn’t see on television. Just after receiving their award for tropical song of the year for “Cosas de la Peda,” Prince Royce […]
Show-stopping performances by Prince Royce and Gabito Ballesteros, who took the stage to sing “Cosas de la Peda” – which won tropical song of the year – and Gloria Trevi and Maria Becerra – who joined forces for “Borracha” – made the 2024 Billboard Latin Music Awards one for the books.Special awards honorees, Pepe Aguilar, J Balvin and Alejandro Sanz, each gave emotional speeches as they accepted their respective honors. Aguilar was inducted into the Billboard Hall of Fame, and said: “The way to remain relevant has been through my passion for my music and by reinventing when it was necessary. And that’s been possible thanks to the people who’ve been by my side. An artist is as good as the team that surrounds him.”
Meanwhile, Balvin who was bestowed the Spirit of Hope Award spoke on the significance of this recognition. “I’ve always liked to help my people quietly, because those are the awards that one carries forever,” he expressed. “These awards come and go, but the awards of the soul, helping a friend, serving others, those are the ones that are most worthwhile.” Sanz didn’t perform but did take the stage to share special words with fans and fellow hitmakers when accepted the Lifetime Achievement Award. “I want to dedicate to my colleagues who do music, because there was a time when making music in Spanish wasn’t easy. Feel proud for what has been achieved.”
Besides the big winners of the night, it was Lupillo Rivera that perhaps made a massive statement with his outfit choice. The regional Mexican artist wore a t-shirt with Diddy’s face and a big, red X over it. It’s a shirt he designed himself in hopes of getting a very specific message across.
“I wore this shirt because I don’t like people playing with the dreams, feelings, and desires of people who are just starting out in the entertainment world,” Rivera told Billboard Español. “There are a lot of things like that in this world and we have to put a stop to it. I don’t support anything this man does at all, and the truth is that it’s something that shouldn’t happen.”
The ceremony may be a wrap but we’re reliving some of the highlights from the show, which broadcast Sunday (Oct. 20) on Telemundo, and hosted by actors Carmen Villalobos and Danilo Carrera,
Below, find a gallery of photos that show some of the best moments from the 2024 Billboard Latin Music Awards.
Gloria Trevi & Maria Becerra
Image Credit: Christopher Polk
Gloria Trevi and Maria Becerra during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
J Balvin
Image Credit: Christopher Polk
J Balvin during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Paola Jara
Image Credit: Gustavo Caballero
Paola Jara at the Billboard Latin Music Awards 2024 Press Room at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Yandel
Image Credit: Christopher Polk
Yandel during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Prince Royce & Gabito Ballesteros
Image Credit: Gustavo Caballero
Prince Royce and Gabito Ballesteros at the Billboard Latin Music Awards 2024 Press Room at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Pepe Aguilar
Image Credit: Christopher Polk
Pepe Aguilar during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Xavi
Image Credit: Gustavo Caballero
Xavi at the Billboard Latin Music Awards 2024 Press Room at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Luis Alfonso
Image Credit: Christopher Polk
Luis Alfonso during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Khrystian Ramos, Moises Lopez, JOP, Samuel Jaimez & José “Pelón” García
Image Credit: Christopher Polk
Khrystian Ramos, Moises Lopez, JOP, Samuel Jaimez, José “Pelón” García during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Maria Becerra
Image Credit: Christopher Polk
Maria Becerra during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Luis Alfonso
Image Credit: Christopher Polk
Luis Alfonso during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Maluma & J Balvin
Image Credit: Christopher Polk
Maluma and J Balvin during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Alexa Martín & Isabella Castillo
Image Credit: Christopher Polk
Alexa Martín and Isabella Castillo during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Samuel Jaimez, Khrystian Ramos, JOP, Moises Lopez & José “Pelón” García
Image Credit: Christopher Polk
Samuel Jaimez, Khrystian Ramos, JOP, Moises Lopez, José “Pelón” García during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Xavi
Image Credit: Christopher Polk
Xavi during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Danna Paola & Gabito Ballesteros
Image Credit: Christopher Polk
Danna Paola and Gabito Ballesteros during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Mauricio Montaner, Paola Jara & Ricky Montaner
Image Credit: Christopher Polk
Mauricio Montaner, Paola Jara and Ricky Montaner during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Yandel
Image Credit: Christopher Polk
Yandel during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Yandel
Image Credit: Christopher Polk
Yandel during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
J Balvin
Image Credit: Gustavo Caballero
J Balvin at the Billboard Latin Music Awards 2024 Press Room at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Jairo Martínez, Yahritza Martínez & Armando Martínez
Image Credit: Christopher Polk
Jairo Martínez, Yahritza Martínez and Armando Martínez during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Nacho, Venesti & Maffio
Image Credit: Christopher Polk
Nacho, Venesti and Maffio during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Xavi
Image Credit: Christopher Polk
Xavi during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Samuel Jaimez, Khrystian Ramos, José “Pelón” García, JOP & Moises Lopez
Image Credit: Christopher Polk
Samuel Jaimez, Khrystian Ramos, José “Pelón” García, JOP, Moises Lopez during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Grupo Niche
Image Credit: Christopher Polk
Grupo Niche during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Pablo Casal & Venesti
Image Credit: Christopher Polk
Pablo Casal and Venesti during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Gloria Trevi & Maria Becerra
Image Credit: Christopher Polk
Gloria Trevi and Maria Becerra during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Ana Mena
Image Credit: Christopher Polk
Ana Mena during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Nacho
Image Credit: Christopher Polk
Nacho during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Johnny Salgado, Nelson Zapata & Paolo Tondo
Image Credit: Christopher Polk
Johnny Salgado, Nelson Zapata and Paolo Tondo during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Jairo Martínez, Armando Martínez & Yahritza Martínez
Image Credit: Christopher Polk
Jairo Martínez, Armando Martínez and Yahritza Martínez during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Alejandro Sanz
Image Credit: Christopher Polk
Alejandro Sanz during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Kali Uchis
Image Credit: Christopher Polk
Kali Uchis during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Grupo Niche
Image Credit: Christopher Polk
Grupo Niche during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
J Balvin
Image Credit: Christopher Polk
J Balvin during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Pepe Aguilar
Image Credit: Christopher Polk
Pepe Aguilar during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Prince Royce & Gabito Ballesteros
Image Credit: Christopher Polk
Prince Royce and Gabito Ballesteros during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
PapiKaiser
Image Credit: Christopher Polk
PapiKaiser during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
La Joaqui
Image Credit: Christopher Polk
La Joaqui during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Ricky Montaner & Mauricio Montaner
Image Credit: Christopher Polk
Ricky Montaner and Mauricio Montaner during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Kali Uchis
Image Credit: Christopher Polk
Kali Uchis during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Prince Royce & Maria Becerra
Image Credit: Christopher Polk
Prince Royce and Maria Becerra during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Mexican superstar Pepe Aguilar, one of the very few artists who has managed to successfully straddle the traditions of Mexican music with the sound of contemporary pop, received the coveted Hall of Fame Award at the 2024 Billboard Latin Music Awards, held Oct. 20 in Miami.
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Aguilar, who has been performing since he was a toddler, when his legendary parents Antonio Aguilar and Flor Silvestre first took him on tour, has placed nine top 10 titles on Billboard‘s Top Latin Albums chart, and 14 top 10 sets on the Regional Mexican Albums chart. He has also performed around the world, most recently with his stunning Jaripeo Sin Fronteras tour, on which he sings and rides on horseback, highlighting a venerable Mexican music tradition.
“My career started 34 years ago,” he said in an emotional speech, elegantly dressed all in black. “During that time, I’ve seen changes in everything in the industry: Genres, technology. And the way to remain relevant has been through my passion for my music and by reinventing when it was necessary. And that’s been possible thanks to the people who’ve been by my side. An artist is as good as the team that surrounds him.”
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Aguilar specifically thanked his wife, and, especially, his fans: “Without the fans, we couldn’t do anything. An artists’ strongest argument is his fans,” he said, dedicating the award to them.
Aguilar later changed to his traditional ranchera outfit and performed a beautiful four-track medley that covered his vast career, beginning with his breakthrough hit “Por mujeres como tú,” and ending with his current single “Cuídamela bien,” inspired by the recent marriage of his daughter Angela Aguilar to Christian Nodal and featuring video footage of Angela Aguilar playing in the screens behind Aguilar.
Dressed all in black, the singer, known for his lush, velvety voice, performed accompanied by his full mariachi on one side and a pop band on the other, a nod to his many facets and styles.
Earlier in the week, Aguilar sat down for an Icon Q&A during Latin Music Week where he spoke about the importance of tradition and family.
The Billboard Latin Music Awards recognize the impact of Latin music on the global scene, being the only awards based directly on the performance of albums, songs and artists on Billboard’s weekly charts. This year, awards will be presented in 49 categories, spanning the genres of Latin pop, tropical, Latin rhythm and regional Mexican.
Finalists, and the eventual winners, reflect performance of new recordings on Billboard’s albums and songs charts for the period covering rankings dated August 19, 2023, through the September 7, 2024, charts. Determinations are based on key fan interactions with music, including album and digital song sales, streaming, radio airplay and touring, tracked by Billboard and its data partner, Luminate.
Produced by Telemundo in collaboration with American Country Broadcast Inc., the awards can be seen on Telemundo, the Telemundo app, streaming service Peacock and in Latin America and the Caribbean through Telemundo Internacional.
This year, the list of finalists is led by Karol G, who has 17 mentions in key categories such as Artist of the Year, Tour of the Year, and Global 200 Latin Artist of the Year. Bad Bunny and Peso Pluma follow closely behind with 15 mentions each. Other notable finalists include Feid, with 11 mentions, and regional Mexican stars Fuerza Regida and Junior H, both with 8 mentions, including Artist of the Year. See the full list of finalists here.
Chencho Corleone was present, and in action, at the 2024 Billboard Latin Music Awards that aired Sunday (Oct. 20) via Telemundo.
Following performances by Fuerza Regida, Pepe Aguilar, Gloria Trevi & Maria Becerra, and Yandel, to name a few, the Puerto Rican artist brought his urban-cumbia fusion to center stage with “Lo Caro y Lo Bueno”—a song about a woman who’s independent and enjoys the finer things in life.
Wearing an oversized buttoned shirt, matching trousers, and large sunglasses, Corleone was joined by a group of sensual dancers while he sang: “She likes the expensive and the good / she likes the party, the rumba, and rakata.”
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“Lo Caro y Lo Bueno” forms part of Corleone’s debut studio album SOLO that he released five years after parting ways from popular early 2000s reggaetón duo Plan B. Home to 18 songs, the set stays faithful to Chencho’s characteristic vocals and futuristic perreos such as “Menta,” “Good Times” and “District.” In addition to experimenting with cumbia in “Lo Caro y Lo Bueno,” Corleone also has an electronic track called “Himalaya.”
The 2024 Billboard Latin Music Awards, hosted by actors Carmen Villalobos and Danilo Carrera, celebrates the most outstanding talent in Latin music. This year’s edition brings together an all-star lineup spanning a variety of genres and generations including J Balvin, Fuerza Regida, Kali Uchis, Xavi, Grupo Niche, Prince Royce, Proyecto Uno, and many more.
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Heading the finalists for the 2024 ceremony is Karol G, with 17 mentions in key categories such as Artist of the Year, Tour of the Year, and Global 200 Latin Artist of the Year. Bad Bunny and Peso Pluma follow closely behind with 15 mentions each.
The Billboard Latin Music Awards 2024 also featured performances by J Balvin, Grupo Niche, Pepe Aguilar, Gloria Trevi, Maria Becerra, Xavi, Chencho Corleone, Prince Royce, Gabito Ballesteros, Proyecto Uno, and more.
To keep up with more performances, special awards, and exclusive behind-the-scenes content from the awards night, visit Billboard.com.
Amidst a dramatic display of pyrotechnics and against a red backdrop, Xavi delivered his first televised performance of his No. 1 hit “La Diabla,” which ruled. The 2024 breakout star of Mexican descent appeared in a fiery red denim jacket and jeans, complemented by a black fishnet shirt and sunglasses.
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As he performed, Xavi was joined by his three guitarists who shredded right from the start, and a troupe of female dancers channeling a fun, cowgirl aesthetic with short shorts and braided pigtails, while their male counterparts periodically lifted them during the energetic performance. His set took place about a week after the release of his debut album Next.
“La Diabla” emerged as an unexpected phenomenon at the start of 2024, catapulting the then-unknown solo teen artist to fame. The captivating track, which tells the tale of a perilous romance, features a gripping requinto riff and the 20-year-old’s powerful vocals. It swiftly climbed the charts to become the second-longest reigning song on the Billboard Hot Latin Songs chart of 2024, dominating for 14 weeks beginning with the Jan. 6 issue.
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Earlier in the evening, Xavi clinched the coveted Artist of the Year, New award, standing out among fellow nominees Gabito Ballesteros, Oscar Maydon, Tito Double P, and Young Miko. “I can’t believe it, compadre. I was super excited just to be chosen, and I was super grateful to all those who supported us from the beginning, and believed in us,” the Phoenix star said in his acceptance speech, followed by a heavy sigh. “I’m getting sentimental, compadre, but thanks to all of you.”
The 2024 Billboard Latin Music Awards also showcased performances by J Balvin, Grupo Niche, Pepe Aguilar, Proyecto Uno, Gabito Ballesteros, Luis Alfonso, Maria Becerra, and more. Produced by Telemundo in partnership with American Country Broadcast Inc., the event was broadcasted on Sunday (Oct. 20) across multiple platforms including Telemundo, the Telemundo app, Peacock, and internationally via Telemundo Internacional.
For more updates on performances, special awards, and exclusive behind-the-scenes content, visit Billboard.com.
Colombian superstar J Balvin shined at the 2024 Latin Billboard Music Awards, where he not only delivered an emotional speech upon being honored with the special Spirit of Hope Award — which he got from his colleague and fellow countryman Maluma — but also delivered one of the night’s most spectacular performances with an explosive salsa music finale.
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Balvin, recognized for his philanthropic efforts through his Vibra En Alta Foundation, spoke emotionally as he accepted the award, created in honor of the late Selena Quintanilla to highlight stars who have dedicated extraordinary time and efforts to civic, community, and humanitarian purposes beyond their artistic achievements.
“I’ve always liked to help my people quietly, because those are the awards that one carries forever,” he said. “These awards come and go, but the awards of the soul, helping a friend, serving others, those are the ones that are most worthwhile.”
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Amid screams from fans, who chanted “Balvin, Balvin!”, he dedicated the award to his life partner, Valentina, his son Río, his friends and his fans for their constant support.
“At the Vibra En Alta Foundation, that’s really what we do, look for ways to help elevate the aspirations and dreams of others, children, single mothers, people who have suffered from abuse — we always want to help them raise their vibes so that they can find their way,” he added. “Now that I am a family man, I am getting involved in a job that is quite complex which is [the fight against] child trafficking. It’s something very few talk about, and I’ve been told to be very careful, but I prefer to die for our children and our families rather than stay silent.”
Balvin, dressed in a two-piece white suit and sneakers, received the trophy from Maluma, whom he mentioned in his recent Billboard cover story as a colleague he turned to for advice during tough times, becoming good friend. “Today we are celebrating an artist who with his music has taken our culture around the world,” said Maluma as he presented the award amid cheers from the audience. “Jose is a great representative not only of our country, Colombia, but of our genre, a man that gives without expecting anything in return.”
J Balvin during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Christopher Polk
Moments ealier, Balvin transported viewers to an Amazon jungle to perform onstage his hit “Cosa de Locos” accompanied by an energetic group of dancers. The song, part of his latest album Rayo, is a fast and forceful reggaeton combined with futuristic synthesizer rhythms, but for the Latin Billboard Music Awards, the star brought a surprising arrangement that ended with a salsa rhythm, igniting the audience at the Mediapro Studio in Miami Beach, Florida.
Balvin also headlined the 2024 Billboard Latin Music Week, sitting down on Wednesday (Oct. 16) for a Superstar Q&A in which he reflected on the industry and his career.
With his Spirit of Hope Award, the artist joins a list of previous honorees including Carlos Santana, Carlos Vives, Daddy Yankee, El General, Emmanuel, Gloria Estefan, Juanes, Juan Luis Guerra, Karol G, Los Tigres del Norte, Luis Fonsi, Maná, Marc Anthony, Ricardo Montaner, Ricky Martin, Shakira, Soraya, Olga Tañón, and Willy Chirino.
The Billboard Latin Music Awards 2024 also featured performances by J Balvin, Grupo Niche, Pepe Aguilar, Gloria Trevi, Maria Becerra, Xavi, Chencho Corleone, Prince Royce, Gabito Ballesteros, Proyecto Uno, and more.
To keep up with more performances, special awards, and exclusive behind-the-scenes content from the awards night, visit Billboard.com.
Dressed all in black with a red backdrop, Fuerza Regida displayed their street mob style, bringing a captivating edge to the stage at the Billboard Latin Music Awards 2024. They fused elements of traditional Mexican music with the bold aesthetic of a rap ensemble, and a dash of reggaetón.
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The band, originating from San Bernardino, boasts powerhouse talents — frontman JOP, twelve-string guitarist Samuel Jáimez, rhythm guitarist Khrystian Ramos, sousaphone player José “Pelón” García, and tololoche player Moisés López — each bringing their own flair to the group.
They opened with “Tu Name,” a no-holds-barred corridos suited for anyone ready to move past a former relationship. Delivering the song with raw emotion and fervor, JOP narrated tales of embracing wild nights and forging new encounters.
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The set took an electrifying turn as they moved on to “Nel” from their latest album Pero No Te Enamores. JOP commenced with compelling vocals that ascended into a captivating crescendo, before merging pulsating Jersey club beats with hearty reggaetón. Amid their performance, a crew of four female dancers joined rocking red latex, encircling JOP.
Earlier that evening, Fuerza received the award for “Hot Latin Songs” artist of the year, duo or group. Both “Nel” and “Tu Name” stormed the Hot Latin Songs chart, peaking at No. 5 and No. 6, respectively, with the latter hit also breaking into the Hot 100 at No. 91. They received a total of nine nods.
The Billboard Latin Music Awards 2024 also featured performances by J Balvin, Grupo Niche, Pepe Aguilar, Gloria Trevi, Maria Becerra, Xavi, Chencho Corleone, Prince Royce, Gabito Ballesteros, Proyecto Uno, and more.
To keep up with more performances, special awards, and exclusive behind-the-scenes content from the awards night, visit Billboard.com.
State Champ Radio
