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Billboard’s senior charts and data analyst (Billboard Español & Latin) Pamela Bustios moderates a conversation about how publishers play a vital role in fostering cross-cultural collaborations, particularly within Latin America. Here’s a conversation with A&R producers Bastian and David Wild and artists and composers Corina Smith and Valentina on how publishers help bridge the culture and facilitate cross-border hits at Billboard’s Latin Music Week 2024.
Alfredo Alonso, the director of Bizzaro Live, the producer of the Viña Del Mar festival, discusses how the Chilean festival became a must-stop for all major Latin acts and how to score an invitation to perform at Billboard’s Latin Music Week 2024.
Alfredo Alonso conversa cómo Viña Del Mar, el festival chileno, se convirtió en meta obligatoria para los artistas latinos, y cómo se logra ser invitado
From October 14 to 18, 2024, Miami buzzed with energy as it hosted the much-anticipated 35th Anniversary of Billboard Latin Music Week. This year’s event solidified its status as the premier global gathering for Latin artists and industry executives, showcasing over 70 talented artists. Since its inception, Billboard Latin Music Week has played a pivotal role in highlighting the growth and cultural significance of Latin music in the United States.
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The vibrant lineup featured a mix of exclusive panel discussions, electrifying performances, and engaging workshops, all designed to connect fans and industry professionals alike. Attendees had the opportunity to gain valuable insights from industry leaders and celebrate the rich culture that has pushed Latin music to become one of the biggest genres worldwide.
Azzaro Parfums, a renowned men’s fragrance brand, partnered with Billboard to enhance the experience for Latin Music Week attendees. Their activation, located on-site at The Fillmore Miami Beach, allowed fans to sample Azzaro’s signature scents during daytime programming.
The collaboration continued at Tuesday night’s En Vivo concert featuring Grupo Frontera and culminated at a grand 35th Anniversary celebration on Friday night. Azzaro set up a sampling station for three of their fragrances: The Most Wanted Eau de Toilette Intense, The Most Wanted Eau de Parfum Intense, and The Most Wanted Parfum. Attendees were also able to pose for photos in front of the gold vinyl photo wall.
The Most Wanted Eau de Toilette Intense features notes of Bergamot, heart of Lavender, and Moss Liquor Accord. The Most Wanted Eau de Parfum Intense has notes of Cardamom, Toffee Accord, and Woods Accord, and The Most Wanted Parfum consists of Red Ginger, Woods Accord, and Bourbon Vanilla.
In addition to the fragrance sampling, Azzaro welcomed social media influencers Ventura Twins and Jose Ramos, who documented their experiences as Azzaro Parfums Partners throughout the week. Their presence added an extra layer of excitement for attendees, who were thrilled to meet the influencers.
For those who couldn’t attend, there’s still a chance to experience the festivities through Billboard’s social media channels. Stay tuned for more highlights from Billboard Latin Music Week and Azzaro Parfums’ participation in this unforgettable celebration of Latin music.
Billboard Latin Music Week reached a milestone with its 35-year benchmark and the stars took to a culminating concert on Friday, October 18, to usher out the week on high note.
At The Fillmore in South Beach, attendees took to the finale anniversary party, which included entertainment like a comedy set from George Harris and performances from Ana Mena, Belinda, Tito Double P, Young Miko and more. Beyond the numbers, fans were met with a friendly face at the event as Spicy Tam, otherwise known as the real life emoji formerly known as the woman dancing, hit the red carpet and mingled with the crowd. Smirnoff Spicy Tamarind’s brand ambassador even showed off her dance moves.
When they weren’t catching the entertainment for the night, fans 21+ and older sipped on custom cocktails provided by Smirnoff Spicy Tamarind like the Pina Picañte and Spicy Tamarita. They were also met with giveaways, photo opps and more. If you missed out on the event, scroll on below as Billboard has you covered with all kinds of highlights from the evening.
Melody Timothee
Melody Timothee
Melody Timothee
Melody Timothee
Melody Timothee
Melody Timothee
Melody Timothee
Melody Timothee
Billboard Latin Music Week had Miami on its feet as it celebrated a 35-year anniversary and Smirnoff ICE helped out with festivities.
For the week-long takeover in the 305, attendees of the annual affair took to The Fillmore in South Beach for daytime programming, including conversations like the The Legacies panel. The discussion, which was moderated by Luana Pagani, founder of new Latin entertainment company, Fairwinds, featured Camila Fernández, Chiquis, Lupita Infante and Majo Aguilar. The panel was sponsored by Smirnoff ICE and saw fans get their hands on an exclusive Smirnoff bedazzled water tumbler during a giveaway right before the conversation.
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Elsewhere in the week, attendees took to Wynwood Marketplace for star-studded performances as part of the Billboard En Vivo concert series, where acts like Aguilar brought plenty of tunes to the crowd. With a mariachi band behind her, the singer worked the stage during her 20-minute set and celebrated the moment with a cheers with the audience and a can of Smirnoff ICE in tow. Beyond the musical entertainment, the jam-packed crowd was treated to plenty of photo opportunities, a gem booth, an ice sculpture and, of course, ice cold drinks provided by Smirnoff ICE.
Scroll on below to see photos of the star-studded affair and click here for more updates on Billboard Latin Music Week’s 35-year anniversary celebration.
The 2024 Billboard Latin Music Awards delivered a record-breaking 112 million engagements across television, digital and social platforms, +36% higher than 2023, Telemundo announced on Wednesday (Oct. 23). This year’s ceremony recorded the highest engagement for an award special in Telemundo’s history.
According to Nielsen, on linear, the show — which included performances by stars like Yandel, Grupo Niche and Fuerza Regida — reached a cumulative audience of 1.8 million total viewers. Furthermore, the two-hour broadcast won its time slot and drove the network to No. 1 in both demos in Spanish-language television primetime, the report further explains.
Telemundo’s multi-platform coverage generated 106 million video views across social platforms, representing a +43% increase from 2023. According to Talkwalker, the show was the No. 1 most social program across broadcast television with 1.2 million total interactions across Facebook, Instagram, X and YouTube.
Locally, the 2024 Billboard Latin Music Awards ranked as the No. 1 primetime program in its time slot, regardless of language, among adults 18-49 in Los Angeles, and the No. 1 program on Spanish-language television in New York, Miami, Dallas, Chicago and other cities.
Karol G was the big winner of the night with eight trophies including Global 200 Latin artist of the year and tour of the year. Her song “Qlona” with Peso Pluma won the awards for Hot Latin Song of the year; Hot Latin Song of the year, vocal event; and Streaming Song of the Year. Both Peso Pluma and Bad Bunny won six awards each. (See the complete list of winners here.)
Besides a number of riveting performances, three special awards were handed out: Pepe Aguilar was recognized with the Hall of Fame Award, J Balvin with the Spirit of Hope Award, and Alejandro Sanz with the Lifetime Achievement Award.
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CEO of Rancho Humilde, Jimmy Humilde moderates a discussion about the new music business deals happening the industry with the head of music at Zumba, Atella, the managing director of artist and label strategy of GM Latin Virgin group, Cris Falcão and the VP of A&R Sony Music U.S. Latin, Txema Rosique tell us what works at Billboard’s Latin Music Week 2024.
Presented by Billboard Argentina.
Florencia Mauro, the editorial content director of Billboard Argentina, moderates a conversation between Argentianian artists Kenia Os and La Joaqui on how friendship and camaraderie between them became the driving force of their international success at Billboard’s Latin Music Week 2024.
Florencia Mauro moderada un conversación entre artistas argentinas Kenia Os y La Joaqui sobre la unión, camaradería y constante colaboración entre artistas argentinos y la constante colaboración entre ellos se convirtió en un aporte fundamental para el éxito y la globalización.
Pierre Hachar, a managing partner from the Hachar Law Group, moderates a discussion about how much a hit song is worth — and who gets songwriter credit and why — with multiple songwriters, producers and artists, Keityn, Eden Muñoz and Sergio George, at Billboard Latin Music Week 2024.
Pierre Hachar moderada un discusión sobre analizamos el valor de una canción y quiénes reciben o deben recibir crédito en su composición con los compositoras, productoras y artistas Keityn, Eden Muñoz and Sergio George en Billboard’s Latin Music Week 2024.
