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Latin

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More Spanish-language artists were featured last year at Coachella compared to this year. In 2022, over 20 Latin acts were on the lineup — the most ever featured at the festival — while this year’s number just cracked double digit. But those that were featured at the 2023 fest — including headliner Bad Bunny, Becky G, Los Fabulosos Cadillacs, Conexión Divina and DannyLux — performed enthralling, history-making sets during weekend one of the festival, and are set to do it all over again next weekend (April 21-23) in Indio, Calif.

Just days after the RIAA revealed that Latin music revenues in the United States had hit an all-time high last year, exceeding the $1 billion mark, global superstar Bad Bunny, who has massively contributed to the continuous growth of the genre, made history at Coachella on Friday (Apr. 14), becoming the first Latin act to close out the festival’s main stage. “Latinos have been rompiéndola (killing it) for some time now,” the Puerto Rican hitmaker said during his nearly two-hour show. “It’s the first time a Benito closes the festival. It may be the first time, but perhaps not the last time.”

That same day, just hours before Bad Bunny made history, Becky G rocked the main stage and paid tribute to her Mexican roots, spotlighting regional Mexican Music and its new generations of artists, which included special guests Marca MP, Jesús Ortiz Paz of Fuerza Regida and Peso Pluma.

Billboard tried to catch as many performances by Latin or Spanish-language artists as possible throughout the weekend. Here are some memorable moments from a few of those sets.

DannyLux

“My family and I are still processing what happened this weekend,” DannyLux tells Billboard after making his Coachella debut on Friday (April 14). His show at the desert festival was a homecoming for the Mexican-American sierreño act, who grew up in the Coachella Valley area. In fact, the entire town, and his family in particular, showed up and expressed their support for the 19-year-old singer-songwriter. For DannyLux’s father, who was a sanitation worker and picked up the trash after the festival year after year, going to the festival this year was special. A billboard in the valley that read a special message from his father to Danny went viral. “My last time at Coachella I was picking up the trash. Now I’m back to see my son perform this Friday. Te amo DannyLux, Tu Papá.”

“Me and my parents pray right before going up, and we just gave thanks for everything,” Danny says. During his set at the Sonora tent, which was fully packed up with people squeezing in to get in and see him play, Danny performed songs like “Jugaste y Sufrí,” “Junto a Ti,” “Mi Otra Mitad” and he covered Feid’s “Ferxxo 100.”

“It was crazy seeing all those people because when you’re behind the stage before the show, you can’t really see how many people are out there,” Danny says. “When I saw all those people, it was a beautiful moment.”

https://www.instagram.com/p/CrBOcpXJJf3

Becky G

Image Credit: Emma McIntyre/GI for Coachella

A native Californian, Becky G stunned with her star-studded, unforgettable show that was packed with hits, surprise guests and Latin pride. “What’s up Coachella?” she asked a sea of festival-goers, who had stationed themselves at the main stage for her 45-minute set after immediately being hooked with her reggaeton banger “Mayores.” “You’re looking mighty beautiful from up here,” she briefly said after performing her first song. “I’m so happy to be here with you guys today.”

Known for being a true team player and someone who wants to empower fellow artists, Becky G came to Coachella with some of her friends. “I couldn’t come to Coachella and not share the stage. Who else did we invite to the carne asada (cookout)?” she asked her DJ. She then went on to explain how she has been working on her first Mexican music album and how beautiful the process has been. To honor her Mexican roots at Coachella, she brought out regional Mexican heavy-hitters Marca MP, Fuerza Regida’s Jesús Ortiz Paz and Peso Pluma. Natti Natasha also made her way to the desert to sing “Sin Pijama” with Becky.

Bad Bunny

A lot went down during Bad Bunny’s nearly two-hour headlining set — even a mid-show marriage proposal in the crowd — where he made history as the first Spanish-language artist to close out the main stage. The set kicked off a with a pre-recorded video of the Puerto Rican hitmaker saying how grateful he felt to be the first Benito to ever headline the fest. “It’s incredible to see the list of all the other artists that have performed on this stage. So many of them, but no one like me,” he said.

He then opened with back-to-back Un Verano Sin Ti hits, “Titi Me Preguntó” and “Moscow Mule.” Supported by eye-popping visuals and his troupe of dancers, it seemed like Bad Bunny could keep performing forever, continuously asking fans, “Le seguimos? (Do we keep going?)”

As for special guests, Bunny had a few surprises in store. He brought out OG reggaetoneros Jowell & Randy and Ñengo Flow for “Safaera” and frequent collaborator Jhayco for “Dákiti.” But perhaps the most unexpected guest was Post Malone, who, with guitar in hand, sat next to Bunny to play “La Canción” and “Yonaguni” from a stage in the middle of the crowd. But what could have been en epic moment was unfortunately plagued by audio issues, and fans never even got to hear Post play. “Something happened to a cabrón cable,” Bunny said as an apology to his fans and, of course, Post. But Bunny was quick to move on from the technical difficulties and just kept going and going, saving “Callaíta,” “Me Porto Bonito” and “Después de la Playa” until the very end to close with a bang as fireworks fittingly lit up the sky. 

Rosalía

Image Credit: Frazer Harrison/GI for Coachella

Rosalía is on a winning streak, and her performance at Coachella was no exception. Perhaps one of the best performances overall during the festival’s first weekend, the Spanish star’s set was hypnotizing, emotional and a literal piece of art. “Buenas noches, Coachella? I feel very happy to see you all here today,” said Rosalía, who was accompanied by a troupe of fierce dancers. “You fill my heart with your presence. I come from Barcelona, that’s why this stage is so special. It’s because of you that I’m here.”

Rosalía brought her Motomami Tour concept to the desert, built upon a minimalistic white canvas with multiple cameras live feeding content from multiple angles. The tracklist spanned her albums El Mal Querer and Motomami, including hits like “Saoko,” “Bizcochito,” and “La Fama.” Then, she brought out a special guest. Her fiancé Rauw Alejandro joined her on stage to perform “Beso” and “Vampiros” off their recently-released joint EP. “How many of you have already listened to RR,” the Spanish star asked the crowd. “Four years ago, I came to Coachella, and I came alone. Not this time around.” A few seconds later, the Puerto Rican hitmaker joined his lover onstage where they sang, kissed and twerked.

Eladio Carrión

Bad Bunny wasn’t the only one repping for Puerto Rico at Coachella. Rapper and singer Eladio Carrión also performed in front of a packed room on Saturday at the Gobi tent, making his debut at the desert. “It’s my first time at Coachella,” the hitmaker told those that had trekked to see him performed, “so it’s a historic day for me.”

He then powered through hard-hitting songs like “Flores En Anónimo,” “Sin Frenos,” “Al Capone” and of course the new fan favorite “Coco Chanel,” off his new set 3MEN2 KBRN. At one point, fans thought Bad Bunny could show up to join Eladio for their new collab but he did not. Either way, Eladio shined at Coachella, and is a must-see if you’re heading out for the second week of the festival.

Conexión Divina

Image Credit: Edgar Gomez

Regional Mexican trio Conexión Divina made their Coachella debut on Sunday (Apr. 16), and the all-women sierreño ensemble caught up with Billboard post-performance to talk about a moment that they thought would come much later during in their careers.

“There aren’t a lot of artists that get to say that performed at Coachella less than a year after launching their project,” Liz tells Billboard. The group — who released their debut album, Tres Mundos, on Friday (Apr. 14) — took time before stepping onstage at the Sonora stage to talk about what this meant to each of them, and how they wouldn’t get their hopes up if “no one showed up.” “We were trying to be relaxed,” says Ashlee. “We said that this was just another session in our room and to not even think about how many people showed up. We didn’t want to have expectations.” Adds third member Sandra, “Everyone gets here till later at night and we thought, 1 p.m., there’s going to be no one there.” Safe to say, they packed the room and serenaded fans with music from the recently released set.

Los Fabulosos Cadillacs

It wouldn’t be Coachella without a proper Latin rock moment, and who better to deliver that than the iconic Argentine band Los Fabulosos Cadillacs? Even after a last-minute change on their set — they were moved up on the schedule and to a different stage — a significant crowd gathered to show the band support and rock out to songs like “Matador,” “Mal Bicho” “El León,” “Vacos Vacíos” and “Satanico.”

After their allotted 45 minutes on stage, the band said their goodbyes, but the fans weren’t ready to let them go just yet. After wrapping with “Satánico,” fans began chanting “otra, otra” asking them to sing another song. “We’re asking if it’s possible to sing another song,” frontman Vicentico told the crowd. And so they did: they performed one last song to please the fans that made it to the festival earlier to catch them, only fair after the last-minute shift.

Kali Uchis

Image Credit: Frazer Harrison/GI for Coachella

Kali Uchis delivered an epic performance on Sunday that featured back-to-back surprise guests. The Colombian-American artist started off strong performing her bilingual hit “Telepatía,” which earned the singer-songwriter her first leader on Billboard‘s Hot Latin Songs chart in 2021. Wearing a two-piece denim piece (bustier and shirt) with matching boots, Kali introduced her first guest, none other than Tyler, the Creator, to sing their duet “See You Again.” She then brought out Omar Apollo to perform “Worth the Wait.” For her last guest, Uchis invited rapper (and her significant other) Don Toliver for “Fantasy.”

“Are you guys hot?” she asked the crowd after Toliver left the stage. Things were only about to get hotter when she performed OG reggaeton anthems “Rica y Apretadita” by El General and Don Omar’s “Salvaje.” Recently, Uchis dropped her new album, Red Moon in Venus, which earned her her first top 10 on the R&B/Hip-Hop Albums chart. During her set, she teased that she’s about to drop a Latin album next.

Ozuna and Coors Light join forces and kick off their newest campaign Ritmo Chill. In the spirit of the beer brand’s slogan “Made To Chill” — which is on par with Coors Light’s aesthetic of the Rocky Mountains — Ozuna heads towards the icy route but gives his newest song some heat with the tropical-laden single, “Chill Conmigo,” written and produced by the artist himself.

The visual follows the Puerto Rican-Dominican star in an office setting who’s ready to break free and go on a quest for chiller moments. So he climbs to the peak of the Rocky Mountains and discovers a loaded Coors Light cooler. “Yo solo busco un ambiente para vacilar con mi gente,” he sings against a joyous mix of Afrobeats and calypso pop. “I’m just looking for an environment to hang out with my people.” Then the scene transitions to the Ozuna enjoying himself at a spring break-styled pool party.

“Ritmo Chill is a musical program focused on helping consumers eliminate daily pressures by relaxing with good music and a cold Coors Light,” said consumer excellence senior manager, LatAm, Yaidi Clery in a statement. “The collab with Ozuna is a dream partnership because they both embody that spirit of taking things easy and letting go with good vibes. Just like Ozuna, Coors Light is ‘made to chill’.” 

Although Coors Light Latin America soft launched Ritmo Chill last year, which also includes a series of five playlists on Spotify titled “Chill with Friends,” “After Work,” “Beach Chill,” “Pool Time,” and Chill Vibes,” it’s the first time the division launches an original song and video with a Latin powerhouse performer for their campaign. 

Ozuna, a global reggaeton and Latin trap hitmaker, is a five-time No. 1 chart-topper on Hot Latin Songs. He has landed on the Top Latin Albums with all of his five albums, including two No. 1s, and has reached the Billboard Hot 100 twenty times to date with hits like  “Taki Taki,” “Te Boté,” “Monotonía,” “Criminal,” and more. In December, Ozuna performed live at the FIFA World Cup Qatar 2022 closing ceremony.

Esteban Geller, who for nearly five years has led the marketing division at Sony Music U.S. Latin, has been promoted to the new position of general manager, Billboard has learned.
The Argentina-born Geller, based in Miami, will continue to report to Sony Music U.S. Latin president Alex Gallardo.

Geller was most recently senior vice president for artist relations & marketing for the label, working closely with superstar artists like Shakira, Maluma, Camilo, Rauw Alejandro, Wisin & Yandel, Manuel Turizo, Farruko and their teams. In his new role, he adds Puerto Rico and West Coast Operations to his purview, as well as radio/promotions and video commissioning.

“Esteban is one of the most dynamic, savvy, energetic, and enthusiastic executives in the business. He has played a key role in our expansion and the sustained success of countless acts,” said Gallardo in a statement. “He’s a true team player who doesn’t just envision big ideas; he actively executes them at the highest level.”

Highly-regarded among artists and management teams, Geller has gained a reputation as a tireless, proactive and solution-driven executive. His expertise comes from different fields. Prior to joining Sony Music in 2018, he worked with superstars Ricardo Arjona and Diego Torres (a Sony artists) and held jobs at event promoter Fenix Entertainment Group Latin America as well as MTV/Vh1 Latin America.

“It has been amazing to be part of Sony’s growth in the industry and I’m proud of what we have achieved over the past few years,” said Geller in a statement. “Every project is so important to us, and we approach each artist with the same care and diligence. Much appreciation to Alex and Afo [Verde, Sony’s CEO/President for Latin Iberia) who have entrusted me to not only develop music releases, but most important, artists careers.”

Bad Bunny and Grupo Frontera will release a new song on Monday (April 17).

This marks the first collaboration between the two acts, and a new twist for Bad Bunny.

Although he’s a longtime fan of regional Mexican music, his new track with Grupo Frontera is only his second regional Mexican collab. Prior to this, he worked with Natanael Cano for a remix of “Soy el Diablo,” a corrido.

If Bad Bunny’s weekend preview on TikTok is any indication, this Grupo Frontera collab is a romantic cumbia.

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Based on Bad Bunny’s clip, the Spanish-language ballad’s lyrics translate to: “I have only 1% left, and I’ll use it to say I’m so sorry/ If they’ve seen me in the disco with someone else, it’s just wasting my time/ Baby, I can’t lie to you; That story that they saw me all happy, that’s not true/  Nothing makes me laugh anymore, only when I see the photos and videos I see of you.”

Although a title has not yet been confirmed at press time, the new song is slated to drop tomorrow. See a teaser from the Puerto Rican star via TikTok.

Karol G brought songs from her history-making Mañana Será Bonito album to Saturday Night Live on April 15.

During her musical guest debut on the NBC sketch comedy series, the Colombian singer-songwriter delivered sizzling performances of “Mientras Me Curo Del Cora” and “Tus Gafitas,” from her new Billboard 200 chart-topping release. The episode was hosted by Cuban-born actress Ana de Armas.

Sporting pink hair and backed by a group of singers, Karol G opened with a laid-back rendition of “Mientras Me Curo Del Cora,” which peaked at No. 8 on Billboard‘s Hot Latin Songs chart in March. She returned with the backing of a full band, giving an edgy performance of “Tus Gafitas” while donning a spiky black top and posing alongside a black convertible.

Both tracks appear on Karol G’s fourth album, Mañana Será Bonito, which debuted at No. 1 on the Billboard 200 in March. The set made history as the first all-Spanish-language leader by a woman, and marked the singer’s first No. 1 album on the chart.

Elsewhere in the SNL episode, Karol G made a cameo in the “Spanish Class” sketch alongside Blonde star de Armas. In the skit, the singer wears a black T-shirt with the word Photoshop crossed out, a direct reference to her disappointment with GQ Mexico over her recent magazine cover.

“Today my GQ magazine cover was made public, a cover with an image that does not represent me,” she wrote on Instagram in early March. “My face doesn’t look like that, my body doesn’t look like that and I feel very happy and comfortable with how I look naturally.”

Watch Karol G’s SNL performances below. For those without cable, the broadcast streams on Peacock, which you can sign up for at the link here. Having a Peacock account also gives fans access to previous SNL episodes.

Coachella quickly became Motochella when Rosalía set foot on the festival’s main stage on Saturday (April 15).
The Motomamis and Motopapis assembled when they heard motorcycle engines roar. It only meant one thing: Rosalía was close to arrival. Wearing a black and white helmet, black leather pants, and a flowy pink robe over a black bra, Rosalía took the spotlight for her highly-anticipated performance on day two of the three-day event.

“Buenas noches, Coachella? I feel very happy to see you all here today,” said Rosalía, who was accompanied by a troupe of fierce dancers. “You fill my heart with your presence. I come from Barcelona, that’s why this stage is so special. It’s because of you that I’m here.”

For the special set, Rosalía brought her Motomami Tour concept to the desert, built upon a minimalistic white canvas with multiple cameras live feeding content from multiple angles. The tracklist spanned her albums El Mal Querer and Motomami, including hits like “Saoko,” “Bizcochito,” and “La Fama.” For the lattermost, she hopped off stage with a hand-held camera in selfie mode to capture the crowd taking turns on the mic.

“Are there many Motomamis here tonight? I see you all,” she declared soon after. She went on to sing “La Noche de Anoche,” “Despechá,” “Hentai,” “Motomami,” and “Candy” before unveiling her big surprise of the night.

“How many of you have already listened to RR,” the Spanish star asked the crowd. “Four years ago I came to Coachella — and I came alone. Not this time around.” Seconds later, her fiancé (and superstar in his own right) Rauw Alejandro joined Rosalía onstage where they oozed love. “Qué dice Coachella? Where’s my Latin people?” the Puerto Rican hitmaker asked the crowd.

The couple, who announced their engagement last month, performed “Beso” and “Vampiros” off RR, the joint EP they dropped March 24. After singing, kissing and a little perrero, they both stepped off the stage and shared a sweet kiss before going their separate ways. Rosalía made her way back to the white canvas for her last few songs., including an emotional cover of Enrique Iglesias’ “Héroe,” as well as “Chicken Teriyaki,” and “CUUUUuuuuuute.”

Coachella is part of Rosalía’s 20-date festival tour, which kicked off at Lollapalooza Argentina on March 17. It follows her Motomami world tour, which grossed $33.7 million and sold 443,000 tickets worldwide, landing her at No. 7 on the year-end Top Latin Tours list, according to Billboard Boxscore.

Get tickets to the first-ever #BBMujeresLatinas on May 6 in Miami: billboardmujeresenlamusica.com

Becky G’s debut as a billed Coachella act was a long time coming, but good things come to those who wait. While the Mexican-American artist was at Coachella last year, when she joined Karol G to sing their hit song “MAMIII,” Becky G hadn’t had a solo performance at the festival.
“What’s up Coachella?” she asked a sea of festival-goers who had stationed themselves at the main stage for her 45-minute set after immediately being hooked with her reggaeton banger “Mayores.” “You’re looking mighty beautiful from up here,” she briefly said after performing her first song. “I’m so happy to be here with you guys today.”

Becky was a woman of a few words and let her music do the speaking instead. With a Luis Barragán-inspired set as her background, she stepped out in a dark blue denim three-piece and white sneakers to perform “Fulanito,” “Cuando Te Besé” and “Bailé Con Mi Ex” back-to-back before transitioning into a special segment that paid tribute to her Mexican roots.

“México en la casa! I’ve been working on my regional project and it’s been so beautiful,” she expressed. “I’m proud to be Mexican-American. And I couldn’t come to Coachella and not share the stage. Who else did we invite to the carne asada (cookout)?” she asked her DJ.

With a tuba in tow, Marca MP joined Becky — who wore a tejana for this part of her set — to sing “Ya Acabó.” But that was just the first artist of a parade of acts who joined the star. Following MP, Jesús Ortiz Paz of Fuerza Regida took her side to sing “Te Quiero Besar.” Paz stayed to sing Becky’s “favorite” song of his, the cumbia-powered “Bebe Dame.”

The third surprise guest was an artist who is relatively new to performing in front of crowd, let alone a festival of this magnitude, but fans went crazy when corridos up-and-comer Peso Pluma appeared on stage to sing his collab w Becky, “Chanel.” The surprise guests didn’t end there. Becky, who by this point had changed into a sparkly blue mini-dress, brought out bestie Natti Natasha to sing their girl-power track “Sin Pijama.” The two shared a friendly kiss with Becky after singing together.

To close her set with a bang, Becky sang her Karol G-assisted “MAMIII,” which she ended with the iconic wailing part of “Killing Me Softly.” And to end with a trip down memory lane, she performed her first hit single “Shower.” “Let me take this in for a second,” she said before leaving the stage. “It has truly been an honor.”

Get tickets to the first-ever #BBMujeresLatinas on May 6 in Miami: billboardmujeresenlamusica.com

Bad Bunny first performed at Coachella in 2019, a then-emerging reggaeton and trap artist. On Friday (April 14), the Puerto Rican hitmaker returned to the desert as a global superstar to make history as the first Spanish-language artist to ever headline the festival.

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“Latinos have been rompiéndola (killing it) for some time now,” he said with pride. “I just did a tour last year that I never imagined I’d be able to do. I’ve been out for some time but [I’m back] and it feels cabrón to be here tonight and that you’re all here with me.”

The past four years have been pivotal for the Grammy-winning artist, who has redefined what it means to be a Latin artist today with two No. 1 albums on the Billboard 200 (including his latest Un Verano Sin Ti) and a record-breaking tour.

So, when he took the stage at exactly 11:35 p.m., he was received as the icon that he is. A roaring crowd went crazy when Bad Bunny, who wore a colorful puffer jacket and chunky diamond necklaces, appeared on top of a rectangular box. His two-hour show — one of the longer Coachella headlining sets in recent memory — included special guests such as Jhayco, Jowell & Randy and Ñengo Flow, plus Post Malone (who’s appearance was overshadowed by mic issues). The set also, most notably, featured a passionate speech by Bunny who assured his zealous fans that, “People think they know the lives of famous people — but they don’t.”

Here’s what went down during Bad Bunny’s history-making performance.

He Expressed His Gratitude

Before Bad Bunny sang literally all the hits, those in attendance heard a pre-recorded video of the Grammy-winning artist expressing the significance of this moment. “The sun and the moon have witnessed epic moments, magical nights. Artists have found their purpose, their inspiration, the answer to all their questions, that perhaps weren’t questions in the first place. Here, history has been made thousands of times. My head is spinning. It’s incredible to see the list of all the other artists that have performed on this stage. So many of them, but no one like me,” he said entirely in Spanish. “It’s the first time a Benito closes the festival. It may be the first time, but perhaps not the last time.”

He Performed All The Hits

Guessing which song Bad Bunny would start with was no easy task. Surprisingly, he kicked off with “Me Porto Bonito” — a bold move to some as the banger could just have easily closed his set .”Coachella, quieres perreo? Before I keep going with my show, what do you prefer? Me talking in English or español? You decide.” The unanimous decision was, of course, español. And once he resumed, it was almost like he didn’t want to stop. The first half of the show featured a stacked setlist including hits from albums released since he was last at Coachella: “Moscow Mule,” “Neverita,” “Si Veo A Tu Mamá,” “La Difícil,” “La Santa,” “Estamos Bien” and “Te Boté,” among other anthems.

He Set the Record Straight

Mid-set, Bad Bunny took a moment to make one thing very clear: “Humbly speaking, people think they know the lives of famous people but they don’t,” he said categorically. “They don’t know what we feel, what we live through. They will never know what a heart can feel. Don’t believe everything you hear. You won’t get to know the real me through a video on Instagram, an interview or a TikTok. If you really want to get to know me, I invite you to my home. My name is Benito Martinez Ocasio,” he stated. “I’ve met good people, I’ve met bad people. You learn from both. I know who I am, what my purpose is and I promise you I will see it through. Don’t worry about me, I’m ok.”

He also addressed a quote of his from a recent interview he gave, in which he said he didn’t feel strongly about the lyrics to one of his songs. “I don’t regret anything. I don’t even regret my errors because you learn from your mistakes. The last thing I’d regret is writing this song,” referring to was “El Apagón,” which he performed right after this heartfelt speech.

He Welcomed Both Expected and Unexpected Guests

Bad Bunny would have had no problem filling 120 minutes on his own. But the more the merrier. The chart-topping artist brought out OG reggaetoneros Jowell & Randy and Ñengo Flow to perform the perreo anthem “Safaera” from Bunny’s 2020 set YHLQMDLG. It’s safe to say that his next guest was the least expected; as Bad Bunny made his way to another part of the stage out in the middle of the crowd, he was joined by Post Malone who played guitar renditions of “La Canción” and “Yonaguni.” But after a few tries, his mic never cooperated and Bad Bunny ended up singing the two songs a cappella (he even briefly tried holding a second microphone to the then unplugged guitar). “Something happened to el cabrón cable,” he said visibly upset.

But technical difficulties didn’t stop him from continuing his show. Instead, he jumped on a jet ski as frequent collaborator Jhayco rode one beside him to perform their euphoric duet “Dákiti.” And yet, there was still more. Bunny ended the set back on the main stage — and on his own, performing hits “Callaíta,” “Me Porto Bonito” and “Después de la Playa” as a final lengthy round of fireworks exploded behind him.

Get tickets to the first-ever #BBMujeresLatinas on May 6 in Miami: billboardmujeresenlamusica.com

Emilia, Big One and Callejero Fino celebrate another week in command as “En La Intimidad” adds a seventh week at No. 1 on the Billboard Argentina Hot 100 chart (dated April 8). With seven weeks up top, the song continues its longest-leading run in 2023 thus far, moving away ahead of its closest competitor, Bizarrap and Shakira’s “Bzrp Music Sessions, Vol. 53” which ruled for four weeks.

Karol G and Shakira’s “TQG” claims a sixth week at No. 2, encompassing its entire run on the chart. Luck Ra, La K’Onga and Ke Personajes’ “Ya No Vuelvas” rebounds 7-3, after the song topped the 100-deep tally for one week in February. 

Ke Personajes also places a second top 10 with “Pobre Corazón,” featuring Onda Sabanera, which rises 12-9, while Luck Ra and La K’Onga concurrently take home the Greatest Gainer trophy with a 33-rank surge as “Te Mentiría” rallies from No. 68 to No. 35.

Further, TINI’s “Cupido” falls 3-4, and BM’s “M. A. (Mejores Amigos)” holds at No. 5 for a sixth week. Meanwhile, Argentinian Milo J scores his first top 10 as “Rara Vez,” with Taiu, climbs 11-8. It’s a second top 10 for Taiu after he led for four weeks through his featured turn in Trueno and Nicki Nicole’s “Mamichula,” which also features Bizarrap and Tatool. 

Elsewhere, Duki and C.R.O earn the Hot Shot Debut of the week with “Harakiri” at No. 22. With 39 career entries, Duki breaks from a tie with Maria Becerra for the fourth-most among all acts, trailing Bad Bunny’s 57 entries, J Balvin’s 49 and Bizarrap’s 43 total entries. 

Emilia concurrently adds a new charting title as “Jagger.mp3” opens at No. 30.

Lastly, the week features five other debuts: Feid and Young Miko’s “Classy 101” at No. 53; Big One, FMK and Ke Personajes’ “Un Finde | CROSSOVER #2” at No. 70; Yami Safdie’s “De Nada” at No. 73; Tiago PZK’s “Que Se Parezca A Ti” at No. 79 and BM’s “Ven Mami” at No. 81. 

This week, our New Music Latin roundup — a compilation of the best new Latin songs, albums and videos recommended by the Billboard Latin and Billboard Español editors each week — is powered by new music from Eladio Carrión, Boza, Farruko, Caloncho, and Nanpa Basico, to name a few. 

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Carrión teamed up with Anuel AA on “Triste Verano” (sad summer), one of the most highly anticipated team-ups of the música urbana game, where the two artists spit verses like two forsaken fellows who ain’t too proud to beg, against an invigorating interplay between Latin trap and reggaetón. For his first single of the year, Boza reeled in Dalex (who’s making a comeback in his own right) for “Volar” (fly), an infectious electronica beat helmed by Colombian hitmaker Sky Rompiendo with lyrics about falling hard for a girl and feeling the highest of emotions. And DJ Marshmello joined forces with Farruko on “Esta Vida” (this life), an EDM song with lyrics that convey a different message that reflects Farru’s newly found life path. 

Additionally, Billboard highlights other releases such as Esteman’s groovy, slowed-down pop ballad “Despertar,” Juanes’ romantic alternative rock “Ojalá,” Felipe Pelaéz’s first-ever ranchera “Magía,” Fito Paéz and Ángela Aguilar’s feel-good “Brillante Sobre El Mic,” and Kenia OS’ sultry “Rumores” with boyfriend and Mexican rapper Gera MX, among other new releases.

Listen to the full New Music Latin playlist here, and vote for your latest favorite music release below:

Get tickets to the first-ever #BBMujeresLatinas on May 6 in Miami: billboardmujeresenlamusica.com