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When the Billboard Global 200 launched in September 2020, a wide swath of international territories across six continents was represented among the world’s biggest songs, led by the United States with 138 artist credits in that first week.
But traveling just south of the border, Mexican artists were notably absent. In fact, no artists from Mexico appeared for the chart’s first 33 editions, until Gera Mx and Christian Nodal debuted in May 2021 with “Botella Tras Botella.” On the April 29-dated survey, that sparse global representation has ballooned to 8% of the entire ranking, lagging behind only the U.S. (46%) and England (11%).
Among Spanish-speaking territories, Mexico is now, thus, the leader, having passed Puerto Rico and Colombia, which had functioned as generators of reggaeton’s biggest acts, including Bad Bunny, Feid and Karol G.
But Mexico’s recent surge is not due to a new wave of native reggaeton stars, although young acts such as Yng Lvcas and Peso Pluma are finding success with “La Bebe,” at No. 3 on this week’s Global 200. More generally, regional Mexican has soared in popularity as a genre, focused on traditional folk styles from rural Mexico and the southwestern U.S., helped along by some more modern pop and rhythmic flourishes, as well as exposure on TikTok and, surely, the increasing Hispanic population in the U.S.
The genre’s quick dash to the head of the pack includes some American acts, in addition to the many Mexican artists that have debuted this year. Grupo Frontera, from the Texas valley, score the week’s highest new Global 200 entry, teaming up with Puerto Rico’s Bad Bunny on “Un x100to.” The track starts at No. 5, becoming the group’s first top 10.
While Bad Bunny’s global superstardom can’t be removed from the equation of the song’s success, it’s noteworthy that he has joined them on a traditional regional Mexican track, rather than the group bending to his proven successful urbana style. Further down the chart, Latin pop act Becky G makes a similar move, joining Peso Pluma on “Chanel,” zooming from No. 141 to No. 85.
Meanwhile, California’s Eslabon Armado and Gudalajara’s Peso Pluma climb from No. 3 to No. 1 on the Global 200 with “Ella Baila Sola.”
Further cementing Mexico’s position of authority among Latin America, Peso Pluma becomes the country’s first act to top the tally, joining a slew of Latin acts who did so previously, including Puerto Rico’s Bad Bunny, Argentina’s Bizarrap and Colombia’s Shakira.
In all, Peso Pluma has nine songs on this week’s Global 200, trailing only Taylor Swift (10). That includes two debuts, at No. 123 with “Igualito A Mi Apa,” alongside Fuerza Regida, and No. 127 with “El Tsurito,” joined by Junior H and Gabito Ballesteros.
Peso Pluma’s huge haul is supported by Grupo Frontera (five entries of its own), and, with three songs each, Fuerza Regida, Junior H, Natanael Cano. With an extended supporting cast, regional Mexican artists put their stamp on 18 songs on the chart this week. Of those, three are debuts and 10 are on the rise, indicating there could be more on the way in the coming months.
This story is part of Billboard‘s Mujeres Latinas en la Música package.
The first person to believe in the musical talent of María Guadalupe Araujo Yong, later known as Ana Gabriel, was her grandfather, Roberto Yong. Born in China, his sister had been an opera singer, and it was he who taught the little girl to control her breathing, to take care of her voice, to respect the stage. It was also he who told her: “Among the green apples, try to be the red.”
She did so, and against all expectations — she was told, since the very start, that her signature hoarse voice was “anti-aesthetic” — she landed 27 albums on Billboard’s Latin Pop Albums chart (the woman with the most titles on this list) and six No. 1s on Hot Latin Songs, including megahits “Ay Amor” and “Evidencias,” both written by her, just like 90% of her hits.
On the exclusive Billboard Greatest of All Time Latin Artists chart, Ana Gabriel is currently listed at No. 25.
Today, in her 60s, the Mexican singer-songwriter is still a force of nature. Her current Por Amor a Ustedes world tour, which spans 36 arenas across the United States, Mexico and the Dominican Republic, is sold out, and she’s planning a performance at the historic Olympia Theater in Paris — a perfect venue for a living legend.
Billboard: I can’t think of any other Latina who at this age continues to tour the world’s stages with such success. Why do you do it?
Ana Gabriel: Because there is an audience behind me that is my base, that takes me by the hand in what I give them as a person, as a human being, as a singer, as a composer. Because there are no lies when I’m onstage. I am the same: the one below, the one who is talking to you right now, and the one onstage; the only difference is one has makeup and one doesn’t.
This audience is responsible for making me a living legend. They’ve supported me for many years because I have not lied to them. They know me so much, so much, so much that when I keep my distance or silence it is because they know that I’m taking time to recycle myself as a human being.
You told me that you had been working on your spiritual side for some time. Tell us a little about that.
Over the past 25 years I have reaffirmed that quest. The years open up other fields for you; they turn on little lights and turn off others. But my spiritual search comes from childhood because of the close and direct contact I had with my Chinese grandfather. He talked to me a lot about how they handled Zen, the center. How sometimes we have to control ourselves and how we have to learn to control ourselves. Because it is one thing to have character, and another to be strong in character. You have to define it. And that has taken me a lot of work. The only thing I can assure you is that I never stood on a little brick. I always kept my feet very much on the ground to know how tall I am.
Was your grandfather the one who taught you to sing?
My grandfather is the one who gave me advice as a singer, how to position my voice, how to breathe so as not to hurt my vocal cords. He gave me the exercises that I didn’t understand when I was very young, and after standing on [a stage] for the first time in 1974, I realized what he was teaching me. He taught me to read aloud with a pencil under the tongue, for diction.
Did he actually see you perform onstage?
He did see me recording, but not standing on a stage. [Even so,] he was quite moved to see me and understood that I was born for that. My great inspiration to sing was my grandfather. He spoke to me a lot about the spiritual, about that side I must protect. To say thank you before stepping on the stage and to ask permission before entering it.
It took you 10 years to get a label to believe in you. Why?
It didn’t take me 10 years to sign with a label, but rather for someone at the label to believe in the voice, to believe in what Ana Gabriel brought to the table and support it. They said: “It’s just that your voice is strange.” They called it “anti-aesthetic.” It was the complete opposite of what was heard at that time, which was very high-pitched voices, and I arrived with the complete opposite. Even though my voice is very hoarse, I have a very high range. That’s what they didn’t understand. But also the record companies, to say it openly, have always been risk-averse. If one song worked, they want another one just like it. And as I learned from my grandfather: Try to be the red apple that stands among the green ones. Being different requires hard work, but if you have patience, you can do it.
Do you consider yourself a composer first and then a performer?
I identify as both. There is a very great duality. In fact, when I started composing I was ashamed to show my music. I said, “How am I going to open my spirit? How am I going to open my soul to people I don’t know? I prefer to sing songs by other composers.” But my first composition came along and that’s when I realized that what the public liked were my songs. Although I perform songs by other composers, 90% of my recordings are my own compositions, music and lyrics.
“Ay Amor” was your first No. 1 on Hot Latin Songs. Do you remember what you felt at that moment?
I thanked God. I thanked my parents. My family. And again, the public. Without the public you cannot reach those levels. I never said, “Oh, I finally made it.” In fact, I must say, I have not made it yet. If I think I’ve already made it, I’m going to just sit in a comfortable spot and won’t allow myself to grow. You can’t just settle.
At the end of this great tour, what’s next for you?
First of all, continuing to be healthy. I have to take advantage of the fact that I can still sing, I can still move, jump onstage. What I don’t want is to fail the public onstage. When my tour in Europe is over, I’m going to pull myself together a bit and get back in the studio. In fact, we’re going to start recording a song that I perform in honor of two departed friends: Juan Gabriel and Rocío Dúrcal. And [I’m going to] plan what I’ll be doing at the Olympia in Paris — to appear there is one of the biggest dreams of my life. [After Lola Beltrán and Chavela Vargas,] I would be the third Mexican woman to step on that stage.
Tickets to Billboard‘s Latin Women In Music can be purchased here.
Last year, Enrique Bunbury was on the verge of calling it quits. “I started having a convulsive, nocturnal cough that made me unable to sleep at night,” says the Spanish superstar, who went through his greatest moments of uncertainty while on tour celebrating his 35-year career. “I felt sand in my lungs. I accepted that it was the end of my career on stage.” But he did not retire, and the former frontman of Héroes del Silencio lived to tell the tale.
Bunbury chatted with Billboard during the virtual edition of LAMC 2023 about his upcoming album Greta Garbo, due out in May, why Los Angeles turned out to be the perfect place for him to live in anonymity and why he was on the brink of quitting the stage altogether.
Here are five things we learned from Bunbury, in his own words.
A severe allergy that he was unaware of almost led him to retire from the stage.
The last year has been complicated. The hardest and most traumatic part was at the beginning of 2022, when we started the 35th anniversary tour. I started having a convulsive, nocturnal cough that made me unable to sleep at night. I felt sand in my lungs. I had had a few episodes on previous tours, but it was on this one that I lost my voice and couldn’t sing. We came to the conclusion to end the tour. I accepted that it was the end of my career on stage. After several months of tests with a specialist, [we discovered] that the problem came from a chemical component in the smoke on stage called glycol. [It was] a source of satisfaction to know that I physically had no health problems, other than this reaction to a toxic component. I can lead an absolutely normal life and continue with my work.
His single “Invulnerables” is a sample of what he has experienced during the last year.
Almost all the songs on the new album [Greta Garbo] were composed in this period and have a very direct relationship with what was happening to me. There are some songs that show the most dramatic part and the circumstances of the lowest moments, and others in which I lived a certain euphoria and a certain enthusiasm thinking that nothing is over. In the end you move on to another stage, and there are new horizons that opened up and I started to get excited about the possibilities of expressing myself in other ways, and to be able to continue my career in a new direction. These ups and downs exist and are shown in the album.
Surprisingly, he found anonymity in Los Angeles.
I’ve been living in Los Angeles for 13 years. I’ve been a pretty nomadic person. I’ve moved around to different cities and I like to change houses and locations. It helps to have new perspectives to your outlook regarding music and the profession. I think musicians are observant in that sense. I can live a life of near anonymity. Sitting in a café and being able to observe and write is something I have not been able to do in some places because I have felt observed. Being known in cities in Spain or Latin America has hindered me a little bit. [In Los Angeles] I’ve been fortunate enough to be anonymous enough to be able to go to a supermarket, go to a movie, walk down the street. It’s something I’m especially grateful to the city for.
At the same time, L.A. is a big capital — it’s a place where a lot of things happen on many levels. Not only Hollywood, there is also independent cinema and porn cinema, there is all kinds of cinema. The same in the music world, there are big and small record labels, and clubs with a very alternative vibe. It is a city where all the big artists want to go. Culturally, it’s a city that offers a lot.
He takes meticulous care of his wardrobe
I try to accompany the music with an image that corresponds to each of the albums or creative moments I’m in. I’ve always liked that artists on stage take care of their stage presence. It seems to me a form of respect for the audience. Dressing, let’s say, is like when you go to a special celebration, when you go to a birthday party, or when you go to a funeral or to a church. You try to dress as dignified as possible. I think there’s something ceremonial and festive about a concert. All that I want to show also with the costumes, with the lights, with the stage. It’s a way of respecting the public, the audience and the profession.
He identified with the Greta Garbo Syndrome.
The title [of my new album] comes from the actress Greta Garbo. At the age of 36 she decided to step away from public life. We call that the Greta Garbo Syndrome. It’s something that flitted through my life during this period. The thought that I wasn’t going to have that contact with the fans made me reflect in many directions. What was going to happen to me? To what extent was it going to be a total farewell? To what extent was it going to isolate me from not having that ceremonial contact with the fans? To what extent am I going to miss it much? Is it going to be a blessing? All these reflections appear on the album.
Musically, it’s an album that we recorded organically, with analog tape, together with producer Adán Jodorowski. It may seem a bit retro or vintage, [but] I think it’s finally fresh, direct and electric. I have the impression that people are going to pick it up with interest for the fact of seeing me somehow so naked musically and in the texts.
The LAMC 2023 virtual event takes place this week, April 26-28, with back-to-back panels on mental health, music publishing, localization strategies and more. For the fourth year in a row, LAMC is offering free registration for all panels, workshops and presentations. Watch the full virtual program on Twitch.
Yng Lvcas knew he wanted to become an artist the very first time he performed at a musical in school. In fact, his creative tick took him from acting to dancing, DJ’ing, vlogging and ultimately songwriting and singing.
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He started exploring the music industry, especially the reggaetón and Latin trap realms, in 2015. He was inspired by acts such as Arcángel, Bad Bunny, Anuel AA and Snoop Dogg, and from the ages of 14 to 21, he “took advantage to polish his sound, see what style [he] liked or didn’t, prepared songs, saved money and invested in equipment,” he tells Billboard.
“This was my plan: release music, get known, and once I had a following, release a hit,” he says. But fate had other plans.
In 2021, the Guanatos-born artist unleashed the eight-track EP Wup? Mixtape1 that was all corridos, and included a preview of a reggaetón track called “La Bebe.” He quickly realized that fans were intrigued by the catchy beat and saucy hooks of that song, and decided to drop the all-reggaetón set LPM that same year.
“I love corridos,” he explains. “But doing corridos in Mexico is like putting the best taco spot when there are 20,000 taco spots. So, what was key? Everyone is doing corridos [in Mexico], let me try doing reggaetón in Mexico. What my heart says and wants at that moment, I’ll do. My heart said: ‘Guey, people are liking ‘La Bebe,’ you know you have good reggaetón, so drop it.’”
“La Bebe,” a track about a pretty girl who likes to dance reggaetón, quickly gained virality across TikTok and social media in 2021-2022. A remix, accompanied by another then-newcomer from Mexico named Peso Pluma, officially dropped in March 2023.
On the Billboard charts, the remix has already peaked at No. 2 on Hot Latin Songs (dated April 15, 2023) and No. 12 on the Hot 100 (dated April 29, 2023), in addition to making the top 10 of both the Global 200 and the Global Excl. U.S. charts.
But despite his rapid success, the 23-year-old chart-breaker admits that in the beginning, very few people believed in him. “Today I have a team but I’m not going to lie. I started alone. Nobody believed in me, nobody supported me,” he recalls. “I was looking to make good videos and I had no budget, I only had like 12,000 pesos to invest in videos and no one gave me a hand. Since no one wanted to join my project, I went to YouTube to investigate how to edit. That’s why I don’t appear in any of my early videos — because I was behind the camera. I had one friend who taught me how to use the programs and my mom bought me equipment.”
But thanks to “La Bebe,” he can now put the new wave of Mexican reggaetón in the spotlight. “The song is giving me success and all, but the best thing is that people are liking the project and the music,” he says. “People actually thought I was Ecuadorean, Chilean or Colombian. Why didn’t they think I was Mexican? I’ve very patriotic, and it makes me feel that in Mexico, there’s still a lot to be done to be heard. I am excited, because there is a lot of talent behind me and much higher than me too — and we hope that little by little, people will turn to see reggaetón music in Mexico.”
Below, learn more about this month’s Billboard Latin Artist on the Rise:
Name: Daniel Oswaldo Donlucas Martinez
Age: 23
Recommended Song: “La Bebe (Remix)”
Major Accomplishment: “What I’ve achieved in such little time is positioning myself. Thanks to the song [‘La Bebe’], I’m meeting people who I admire and respect, and at some point, in my life, I thought meeting them was far-fetched. I’m telling you, my plan was designed to make trap music for two years, and do corridos for another year or so, but imagine, everything happened as a boom. So, I feel thankful to my family who has supported me, and those who surround me, and who add to my life.”
What’s Next: “Reggaetón and full collabs. Right now I’m working on corridos, trap, and drill music but I want to focus on making more reggaetón and collaborations. I don’t want to say with whom yet, because then the plans can be ruined — but I can assure you that they are collabs with strong artists I listen to.”
Get tickets to the first-ever #BBMujeresLatinas on May 6 in Miami: billboardmujeresenlamusica.com
Alejandro Fernández adds his 22nd top 10 on Billboard’s Latin Airplay chart as “Inexperto en Olvidarte” climbs 13-5 on the April 29-dated list. Notably, it’s the first song he’s recorded in his long career that was written by two women: Amanda Coronel and Fernanda Díaz.
“Inexperto en Olvidarte” was released Jan. 6 via Universal Music Latino/UMLE, and breaks the top 10 barrier on the all-genre chart in its 13th week with a 27% gain in audience impressions, to 8 million, earned in the U.S. in the week ending April 20, according to Luminate.
The mariachi tune follows another top 10 entry, “Nunca Dudes En Llamarme” with La Arrolladora Banda El Limón de René Camacho, which peaked at No. 8 in September. “Inexperto en Olvidarte” however, marks Fernández’s first top 10 as a soloist, unassisted by any other act, since “Te Olvidé’ reached the upper echelon reaching No. 7 high in May 2020.
In total, Fernández, has amassed a total of 22 top 10s, dating back to his first entry and top 10 “A Pesar de Todo” in 1994. Further, “Inexperto” becomes his best ranking since the two-week ruler “Caballero” (Jan. 2020).
With 22 top 10s on his chart account, Fernández ties with La Arrolladora, his last top 10 collaborator, for the sixth-most top 10s among reginal Mexican acts since Latin Airplay launched in 1994. Here’s a look at the scoreboard:
27, Marco Antonio Solis
26, Calibre 50
23, Banda El Recodo de Cruz Lizarraga
23, Banda MS de Sergio Lizarraga
23, Intocable
22, Alejandro Fernández
22, La Arrolladora Banda el Limon de Rene Camacho
As mentioned, “Inexperto” was written by two female songwriters, Amanda Coronel and Fernanda Díaz, who had collaborated prior through a Carin León track.
It concurrently returns Díaz to the top 10 on Latin Airplay: Regulo Caro’s No. 5-peaking “Cicatrices,” co-written with two other songwriters, gifted her a first top 10 in 2016 — she has placed two other top 30 tracks on the tally.
With “Inexperto,” Coronel, meanwhile, bests her previous No. 25 high entry as a songwriter also through a Caro track, “Piénsalo Bien” in 2019.
Further, “Inexperto” pushes up Regional Mexican Airplay, jumping from No. 4 to its new No. 3 peak.
This story is part of Billboard‘s Mujeres Latinas en la Música package.
On a recent Sunday in Miami, Thalia waits for me at the entrance of Sony Music’s 50/20 recording studio, dressed in sweatpants and a T-shirt, with a baseball cap over her almost makeup-free face, to talk about her new project, Thalia’s Mixtape El Soundtrack De Mi Vida.
“You don’t know what this project means!” she tells me, brimming with emotion. “It’s that mixtape back from when I was a teenager! Those songs that were the soundtrack of my life were rock in Spanish.”
With or without makeup, in front of or behind the camera, Thalia always speaks with exclamation points — her voice rises and falls in a narrative arc that keeps her listener in a state of engagement. It is an essential quality that has permeated the work and the very essence of Ariadna Thalia Sodi Miranda, from her days as a child TV actress, to her tenure with pop group Timbiriche in the 1980s, to her rise to queen of soap operas and then, to queen of the Billboard charts. Since her 1995 debut album, En Éxtasis, Thalia has placed 13 top 10 hits on the Top Latin Albums chart, as well as four No. 1s.
Now, she blends visual and musical content, past and present, on the 11-track album Thalia’s Mixtape (out April 28 on Sony Music Latin), for which she covered not only her favorite songs — including Soda Estéreo’s “Persiana Americana,” Aterciopelados’ “Florecita Rockera” and “Duélveveme a Mi Chica” by Hombres G — but also sought out their authors, including Charly Alberti and David Summers, for the recording of both the songs and new music videos. The audiovisual product, Thalia’s Mixtape El Soundtrack De Mi Vida, is available as a three-episode series on Paramount+.
“My great challenge as an artist is to give the best quality to my audience. The experience, the fun, entertaining them, singing for them, expressing myself through all kinds of musical genres is part of the package,” says the artist, who will be honored with the Global Powerhouse award at Billboard‘s inaugural Latin Women In Music event, airing May 7 on Telemundo.
How do you feel about being a part of the first group of Latin Women in Music honored by Billboard?
I feel proud, I feel honored; I feel that I belong to a group of extremely talented, powerful women, full of vigor, full of that strength that is so contagious. It’s that sisterhood, that friendship; it is that family that we have built for years that includes singers, producers and executives.
Who inspired you as a child?
My mother! Yolanda Miranda de Sodi, period. Setting gender aside, that person’s soul was so powerful that she spoke face to face with any man, with a security and strength that at that time, in that patriarchal system, was impossible. And this woman went against the tide. Also, we are five sisters. My father died when I was 6 years old, so I grew up in a matriarchy. Everything was woman power. I tasted it, I lived it in my house. Women first, women above.
Did you feel embraced by her? Empowered?
We have to find a word other than “empowered.” What other word?
Powerful?
A powerful woman! A woman with power! A being with power. That’s it.
You stand out, among other things, for having helped many women in your career by recording with artists on the rise. Why have you done that?
It has always felt good for me to do it. From my perspective, we are better together. If you look good, I will look better. If it’s good for you, it’s good for me too. That’s how I think, and especially when it comes to young, female artists. They go against many prejudices, and in an industry dominated by men it’s important for them to have another woman to support them.
You opened doors that were closed. Was there a particularly difficult moment? I remember reading that when you were a teenager you were scolded by a TV host on-air.
Yes. Just imagine the patriarchal system that we lived in, and that still exists. A girl who had just released her first song, her first album, with stars in her eyes, and suddenly they tell you, live: “You’re ordinary, you’re cheap, how can you wear that makeup?” If something like this happened to you now, you’d say: “Wow, there are millions [of women] behind me, and you stop right there.” But at that time there was a system that allowed everything, and everything was normalized.
You are heavily involved in the production aspect of both music and video. Why?
When I went solo, I became 100% involved in my videos, in the mix, in the composition. Remember, I lived for many years under the telenovela regime: “Stand here, stand there.” I was up to here with instructions. Now I’m the one calling the shots. And I know what my audience wants to see from me, and I have an inkling of what young people want.
What advice do you give up-and-coming artists?
To be themselves. Don’t be afraid of not fitting. It’s OK not to belong, because there is only one person like you on the planet. And we have this society where we’re constantly taught that you have to fit in the pack. I have news for you — you can be yourself and you will find your audience, and you will find your niche, and you will find your expression.
What’s your mantra?
I don’t know if it’s a mantra, but it’s faith. I believe that God is always giving me light. That is my gift.
At the Academy Awards, Michelle Yeoh, at 60, accepted her Oscar for best actress and said: “Ladies, never let anyone tell you you’re past your prime.” What do you think of those words?
One hundred percent! I believe that life is a constant evolution. Everyone is going to die, everyone is going to grow old, we are all going to depend on each other. That’s life. And if you go there, do all you can to enjoy the trip. Do everything that challenges you, do everything that gives you a vision, do everything that you fear.
Are you in your prime?
I am always in my prime! It’s a constant prime state of mind.
Tickets to Billboard‘s Latin Women In Music can be purchased here.
Karol G is set to embark on her very first-ever stadium trek in the United States. The Mañana Será Bonito Tour — produced by Live Nation — is set to kick off on Aug. 11 at Las Vegas’ Allegiant Stadium and will visit Pasadena, Miami, Houston and Dallas and before wrapping up Sept. 7 at Metlife Stadium in East Rutherford, New Jersey.
The six-date stint is named after the Colombian superstar’s history-making album, which debuted atop the Billboard 200. The 17-track set became Karol’s first No. 1 on the tally and the chart’s first No. 1 all-Spanish-language album by a woman.
With her stadium tour, Karol becomes part of an elite list of Latin artists who’ve previously launched U.S. stadium runs, including Los Bukis, Grupo Firme, Romeo Santos and, of course, Bad Bunny, who’s World’s Hottest Tour broke local records in 12 of its 15 domestic markets, ultimately earning $232.5 million in the U.S.
The “Provenza” singer has been on a winning streak. Last year, her arena $trip Love Tour became the highest grossing U.S. tour by a Latin woman in history. It grossed $69.9 million across 33 shows in North America — according to numbers reported to Billboard Boxscore — surpassing Jennifer Lopez’s $50 million grossing It’s My Party World Tour in 2019 and Shakira’s El Dorado World Tour, which grossed $28.2 million in 2018.
Before hitting the road for her stadium tour, Karol will become the first Spanish-language artist to ever headline Lollapalooza in Chicago on Aug. 3.
Below, Karol’s Mañana Será Bonito Tour dates:
August 11 – Las Vegas, NV @ Allegiant Stadium
August 18 – Pasadena, CA @ Rose Bowl
August 25 – Miami, FL @ Hard Rock Stadium
August 29 – Houston, TX @ NRG Stadium
Sept. 2 – Dallas, TX @ Cotton Bowl
Sept. 7 – East Rutherford, NJ @ Metlife Stadium
This story is part of Billboard‘s Mujeres Latinas en la Música package.
Gloria “Goyo” Martínez doesn’t just make music: She represents a radiant light for a global community she has long been championing. Both she and her music aim to uplift Afro-Latino/as, who for decades have been under- and misrepresented both in her native Colombia and the world.
The Colombian singer-songwriter, who boasts queenly bearing and an eclectic and elegant fashion style, forged her reputation by lending her impassioned vocals to socially conscious hip-hop fusion collective ChocQuibTown. As a solo artist, her success continues to place her at the forefront of a soulful Latin hip-hop movement that elevates Afro-Latina women.
“I come from a country where a lot of people have been working to give visibility to our culture, to move forward on some issues that are difficult in our community and as a country,” says Goyo. “So I feel very happy to be able to tell my story and have young girls tell theirs.”
But Goyo’s drive goes beyond her own experience, and she constantly raises her voice on behalf of others.
“Inclusivity, in one way or another, is very important. Working for equity and equality not only for the rights of Afro-Latinos and women, but also for human rights,” says Goyo, who will receive the Agent of Change award at the first ever Billboard Latin Women In Music gala, airing May 7 on Telemundo.
“I think ChocQuibTown has an important part within that history, and it’s something that fills me with a lot of pride, not only for being successful as an artist and singer, but as a person.”
Last year, Goyo released her first solo album,En Letra de Otro, a tropical rap/soul outing in which she pays tribute to iconic artists like Tego Calderón, Shakira and Carlos Vives.
The full-length release was accompanied by an HBO special of the same name that shows her origins in the small and humble town of Condoto, in the state of Chocó, on Colombia’s Pacific coast. “For me it was very important to show a little bit of Gloria’s world. To be able to show them where I was born with a lot of sincerity, to show my family, my aunts, where I come from,” she says.
Goyo rose to fame in 2010 as the passionate voice of ChocQuibTown, along with her husband, Carlos “Tostao” Valencia, and brother Miguel “Slow” Martínez. Together, they have captivated audiences since their worldwide smash hit, “De Donde Vengo Yo,” which won them a Latin Grammy for best alternative song. With their six-album discography, the Afro-Colombian trio have built a reputation for conscious lyrics that speak to their pride for their heritage with a genuine, streetwise sensibility.
“I think I’ve earned a beautiful place because I’m a woman, and I have my voice. There are songs [by ChocQuibTown] that became part of many people, and many couples, especially when they feel that pride of being Colombian and feeling represented.”
The transition from ChocQuibTown — her school, her family, as she describes, and with whom she still works — to her own solo project was a natural one.
“The timing became a little difficult, but the truth is that we always thought it was important that the three of us could make a transition to be able to show our own sensibilities, our own experiences, and to be able to do other things,” she says.
Goyo comes from a musical family. Her late grandfather was a bolero player, and her father, who owned an impressive vinyl collection, played his records at neighborhood parties and often entrusted his daughter with the song selection. Her favorite was “Goyito Sabater” by El Gran Combo de Puerto Rico, which earned her the nickname “Goyo.” She is also the niece of the great Jairo Varela, founder and leader of the legendary Grupo Niche.
“I feel like a fan,” she says, referring to her uncle and his famous group. “For me, it was always super exciting to have a person like him as an example when it came to writing. That’s why I’m also a composer and write what I sing, and that seems super important to me,” she adds. “As a family we are also safeguarding a legacy that is not only the family’s but belongs to all Latinos who feel how important Grupo Niche and Jairo Varela are to our history.”
Throughout her career, Goyo has advocated the importance of Afro-Latina visibility in the music industry by speaking on the subject in interviews and on social media. What it means to her to represent her Afro identity to the public is “being able to shake off a lot of myths that ‘this can’t be done.’ ”
“I feel like a person who has opened doors, who motivates other artists or other people, just as I am also motivated by many artists,” she adds. “I’m very impressed when sometimes they send me photos of girls who dress like me, or give me as an example of a woman who fulfilled her dreams. And it’s paradoxical, because I’m still fulfilling dreams.”
Tickets to Billboard’s Latin Women In Music can be purchased here.
Once considered unorthodox, collaborations between regional Mexican music and urban artists are now considered part of the norm.
Over the past few years, the industry has witnessed unprecedented team-ups, including Bad Bunny‘s first major splash into this world alongside then-emerging corridos tumbados act Natanael Cano. In 2019, the pair released a remix to Cano’s “Soy El Diablo.”
Four years later, Bunny is back at it again, this time partnering with another newcomer, Grupo Frontera. Earlier this month, the Puerto Rican superstar and Frontera released the norteño-tinged cumbia “un x100to.”
Peso Pluma, Mexican music’s latest hitmaker, has delivered star-studded collaborations with non-regional Mexican artists, including Nicki Nicole, Ovy on the Drums and Blessd. Both Ovy and Blessd joined Peso to sing his signature corridos bélicos.
Meanwhile, in March, Nicky Jam and Luis R. Conriquez delivered “Como El Viento,” a melodious corrido with hints of trap. “I’ve always respected regional Mexican music,” Jam previously told Billboard Español. “It’s not from my culture — in Puerto Rico, you hear more salsa, merengue and Caribbean music, but I lived 10 years in Colombia, and over there you listen to it a lot. So they showed me this song and I thought it was the perfect one for me.”
Other collaborations between regional Mexican artists and urban acts featured on our list include Grupo Firme and Maluma’s “Cada Quien,” Ivan Cornejo and Jhayco’s “Está Dañada (Remix),” and Banda MS, Snoop Dogg and Becky G’s “Qué Maldición.”
So what’s your favorite regional Mexican/urban collab? Make your vote count in our poll below:
Bad Bunny fans were in for a real treat when earlier this month he announced a collaboration with his “compas” (friends) in Grupo Frontera. To everyone’s surprise, Bunny — who has been on a musical break — unleashed a romantic cumbia-norteño track called “un x100to,” co-produced by Edgar Barrera and MAG. The song, about having one percent charge on the phone and using it for an important call, debuts this week at No. 3 on the Hot Latin Songs chart.
But this isn’t the first time the Puerto Rican trap star dips his toes in the música Mexicana realm. In 2019, he teamed up with corrido tumbado pioneer Natanael Cano on “Soy El Diablo (Remix),” which incorporated hip-hop sensibility with rapping and chanting and narrating the story of a man who runs the streets.
In recent years, other urban and regional Mexican stars have tested out the game-changing trend. Rising act Peso Pluma, for example, has already released collaborations with Colombian rapper Blessd (“Las Morras”), reggaetón hitmaker Ovy on the Drums (“El Hechizo”), and even Argentine star Nicki Nicole (the remix of his “Por Las Noches”).
Farruko does not stay too far behind either. In 2020, he teamed up with T3R Elemento for the corrido sierreño track “Del Barrio a la Ciudad,” which was made possible thanks to DEL Records founder Angel del Villar, T3R Elemento’s label, and producer Alex Gárgola, who sent the song to Farruko.
Below, check out 16 urban and Regional Mexican collaborations, in alphabetical order of artist name.
Andy Rivera, Jessi Uribe, & Jhonny Rivera
Image Credit: Edwin James
In “Alguien Me Gusta,” Colombian reggaetón artist Andy Rivera teamed up with música popular singers Jessi Uribe and Jhonny Rivera to drop a norteño jam about a man who’d rather swallow his feelings than tell a girl he likes that he likes her. “I like someone, but I can’t tell her, because she already has her life and I can’t destroy it,” goes part of the lyrics.
Listen to the song here
Banda MS, Snoop Dogg, & Becky G
Image Credit: Carlos Chollet / Lizos Music
Banda MS and Snoop Dogg dropped “Qué Maldición” in May of 2020, proving that regional Mexican and hip-hop make for a perfect union between two cultures. Proposed by Sergio Lizárraga, founder of Banda MS, the bilingual collaboration meshes banda and rap with chill rhythms. In “Que Maldición,” Snoop expresses his feelings in a web of Spanglish verses. The acts later recruited Becky G for the song’s remix.
Listen to the song here
Fuerza Regida & Becky G
Image Credit: Rancho Humilde / Emmanuel Barajas
Produced by Regida’s frontman Jesus Ortiz Paz, as well as by Jimmy Humilde and Edgar Barrera, “Te Quiero Besar” (I want to kiss you) is a melodious corrido backed by requintos, a tololoche and an accordion. The song details a conversation between two people who like each other, but have their differences. In the chorus, the two meet eye-to-eye and admit they want to kiss each other. Becky also teamed up with Chiquis for a new rendition of country classic “Jolene,” with Marca MP on “Ya Acabo (Remix)” and with Peso Pluma on “Chanel.”
Listen to the song here
Gente de Zona & Gerardo Ortiz
Image Credit: Felipe Cuevas
A mariachi tune comes on and Gerardo Ortiz kicks off the song singing lyrics of heartbreak — then, plot twist, Gente de Zona’s Alexander takes over the track (which has now become a reggaetón-pop track), and it continues to go from mariachi to rhythmic for the duration of the song. It’s a real treat, and refreshing at the same time to see the artists step out of their comfort zone. “Otra Botella” marks the first collaboration between the Cuban duo and the regional Mexican singer.
Listen to the song here
Grupo Firme & Maluma
Image Credit: Courtesy Photo
In December 2021, Grupo Firme dropped their first collaborative effort with an urban artist, Maluma. “Cada Quien” is an unapologetic track where each artist chants about living life on their own terms and sends a message to all of those people who like to criticize and judge others: “To each his or her own!” The banda-norteño track earned Maluma a career first No. 1 on Billboard‘s Regional Mexican Airplay chart in Feb. 2022.
Listen to the song here
Grupo Frontera & Bad Bunny
Image Credit: Eric Rojas
A very surprising collaboration, Bad Bunny teamed up with McAllen, Texas-based newcomers Grupo Frontera on “un x100to,” a romantic cumbia-norteño song laced with Bunny’s signature deep vocals. Produced and composed by Latin hitmakers Edgar Barrer and MAG, the track narrates the story of a person who misses their ex and makes an important phone call with one percent of battery left on their phone. “Un x100to,” released on April 17, 2023, debuted at No. 3 on Hot Latin Songs with just four days of tracking.
Listen to the song here
Ivan Cornejo & Jhayco
Image Credit: Mario Alberto Millan
Cornejo and Jhayco teamed up for the “Esta Dañada” remix, which stays intact with its melancholic requintos and sad vocals. Fueled by its success on TikTok, the original track peaked at No. 61 on the Billboard Hot 100, making it only the second regional Mexican song to enter the all-genre chart in October 2021. “I had heard the song already, a lot of people were talking to me about it,” Cortez told Billboard. “When my manager told me about the possibility of doing the remix, I really liked the idea. I love the vibe of the song — it’s the type of music that I like, and being part of it was great. This is a really special song.”
Listen to the song here
Justin Quiles & Carin León
Image Credit: Geraldo “Alktitude” Burgos
In “La Esquina del Mall,” a modern pop track with ’50s doo-wop undertones, both Quiles and León are so in sync that it makes it seem like they were meant to write and perform songs together. In the track, released alongside a fun music video that features Laura en América, the pair sing about trying to rekindle a relationship.
Listen to the song here
Karol G & Danny Felix
Image Credit: Pablo Escudero*
“200 Copas,” co-written by Ovy on the Drums, Karol G and Danny Felix, was included on her chart-topping album KG0516. Felix, known as one of the pioneers of the corrido tumbado movement, does the weeping requintos on the track. The heartbreak corrido gives off cantina vibes and kicks off with Karol G saying, “I decided to come to sing at this place where usually people come to eat and not listen to someone, but there’s a special friend who’s listening to this song. Amiga, get over it!”
Listen to the song here
Luis R. Conriquez & Nicky Jam
Image Credit: Rockanfella & Sony Music US Latin
In “Como El Viento,” a melodic corrido with hints of trap penned by Ángel Sandoval, Abbel and O’RLY, Jam and Conriquez sing about being disappointed in a relationship and trying to overcome it. “I’ve always respected regional Mexican music,” Jam previously told Billboard Español. “It’s not from my culture — in Puerto Rico, you hear more salsa, merengue, and Caribbean music, but I lived 10 years in Colombia, and over there you listen to it a lot. So they showed me this song and I thought it was the perfect one for me.”
Listen to the song here
Natanael Cano & Bad Bunny
Image Credit: Courtesy of Imagine It Media
In a since-deleted Instagram video, Bad Bunny was seen singing along to Natanael Cano’s “Soy El Diablo,” ahead of his appearance at the 2019 Pornhub Awards and kicking off his X100Pre Tour in Mexico. Less than two weeks later, the Puerto Rican rapper jumped on the remix, keeping Cano’s corridos tumbados melodies and adding his rap verses about a guy who runs the streets.
Listen to the song here
Peso Pluma & Blessd
Image Credit: Cristhian Álvarez Suarez
For his first venture into the regional Mexican world, Blessd teamed up with rising corridos star Peso Pluma. “Las Morras” (slang for “the girls”) is a raw and blunt acoustic-led corrido, essentially about being on top of the world. Adapting his vocals to a deeper-than-usual tone, Blessd matches Peso Pluma’s swaggy attitude not only in the lyrics but in the over-the-top music video — where, clearly, both live a lavish lifestyle. In addition to Blessd, Peso has already collaborated with reggaetón hitmaker Ovy on the Drums, Argentine rapper Nicki Nicole and urban-pop star Becky G.
Listen to the song here
Pipe Bueno & Maluma
Image Credit: David Becker/GI
Jumping on the trend before everyone else was Pipe Bueno and Maluma, two of today’s beloved artists hailing from Colombia. In 2016, the two dropped “La Invitación,” a romantic bop that fuses Pipe’s heartfelt ranchera and Maluma’s catchy urban-pop melodies. Although he’s Colombian, Pipe Bueno’s music is influenced by regional Mexican, having a few mariachis and norteño songs up his sleeves. The two friends also collaborated on “Tequila.”
Listen to the song here
Piso 21 & Christian Nodal
Image Credit: Courtesy Photo
Leave it to Piso 21 to prove that a fusion between pop-urban and regional Mexican music is not only possible but quite the mix. The four-minute “Pa’ Olvidarme De Ella” has the best of both worlds, perfectly melding Latin trap and ranchera. Yes, they did that! In the song, Piso and Nodal sing about a girl who did them wrong and is trying everything possible, like drinking away their sorrows, to forget about her.
Listen to the song here
Play-N-Skillz, Nicky Jam, & Natanael Cano
Image Credit: Imagine It Media
Not only did Natanael Cano drop an all-trap album dubbed Trap Tumbado in 2020, but he also teamed up with many urban artists — including Eladio Carrion, for his “Ele Uve (Remix)” featuring Ovi and Noriel, and on “Billetes,” with Nicky Jam, at the direction of Play-N-Skillz. The trap-heavy track, which kicks off with Cano’s infectious requintos, is about a person who’s making big money. Previously, Play-N-Skillz also collaborated with Mexican star Luis Coronel on the 2019 song “Que Bomba.”
Listen to the song here
T3R Elemento & Farruko
Image Credit: Courtesy Photo
Marking the first-ever time that Puerto Rican artist Farruko tested Regional Mexican waters came “Del Barrio a la Ciudad” (From the hood to the city), a collaboration with T3R Elemento, released three years ago. “He liked the song and so he wanted to jump on it,” Del Records’ Angel del Villar previously told Billboard. “Farruko had been wanting to do something like this and this song caught his attention.”
Listen to the song here