Latin
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Luis Miguel has postponed a series of concerts scheduled across several cities in Mexico, including two performances in the capital, due to health reasons, the Mexico City Arena said in a statement on Thursday night (Oct. 24). Explore Explore See latest videos, charts and news See latest videos, charts and news The Mexican-raised superstar was […]
Billboard Latin Music Week 2024 celebrated its 35-year anniversary and paid tribute to this year’s Power Players List on Monday, October 14. The intimate event, which took place at Casadonna Miami, was dedicated to the annual list of honorees across various sectors of Latin music with networking, speeches, awards, alongside custom cocktails like the Johnnie […]
Cheetos left its mark on Miami as Billboard Latin Music Week’s 35-year anniversary saw panel programming, evening performances and more honor the concept of community and paying it forward.
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For the third year in a row, Cheetos spread its Deja Tu Huella campaign across the annual affair in the 305, with the focus on inspiring and uplifting the Latino community. During the 35-year anniversary week, the brand teamed up with Billboard to nod to the present and look towards the future through music, education and more.
Festivities kicked off on Tuesday, October 15, when rising stars Omar Courtz and Saiko were joined by rising Mexican designer Kiko Baez and celebrity yoga coach Yudy Arias for a conversation dubbed Deja Tu Huella: Inspire Who’s Next moderated by Billboard’s Isabela Raygoza, Associate Editor of Billboard Español. Whether the discussion fell on the folks who have inspired them or appreciation for their influence as of today, the panelists were quick to share gratitude for where they’ve come from and what they’re looking to achieve.
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Following the Tuesday programming was the Next-Gen Reggaeton: An Evening Curated by J Balvin presented by Cheetos event. Featuring Dei V, Omar Courtz, Saiko and a surprise performance from J Balvin, the jam-packed evening at Wynwood Marketplace saw attendees get a dose of reggaeton from different eras, while experiencing the House of Huella activation, a one-of-a-kind experience that fused together the impact of the present and what’s to come in the future as people continue to leave their mark.
The activation also saw fans partake in the Paint the Room Orange activity area, where they were encouraged to leave their mark by writing messages on mirrored tiles to contribute to a massive disco ball that illuminated during Balvin’s set. Elsewhere, the futuristic Cheetosverse with a portrait wall honoring the Deja tu Huella ambassadors and Chester Cheetah found fans walking into an installation filled with all kinds of photo-worthy moments. Oh, and you can’t forget the Cheetos samples with various flavors for the taking!
At the end of Balvin’s set, the star also unveiled Corissa Barrow, a psychologist and mental health advocate, as Cheetos’ newest Deja tu Huella Ambassador. The Houston, Texas native will hit the road with the brand for their community college tour in support of its Uplift Scholarship program. The tour stops feature opportunities like Culinary Creator competitions, workshops, and mentorship sessions where students will be encouraged to leave their mark and invest in their dreams.
If you want to learn how you can leave your mark with Cheetos, head over to Deja Tu Huella’s official website. For more of our Miami festivities, scroll on below to see hot shots from Cheetos and Billboard’s Latin Music Week partnership!
Photo: Melody Timothee
Photo: Melody Timothee
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Gabrielle Deimeke
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Photo: Gabrielle Deimeke
10/24/2024
From the epic Karol G & Taylor Swift photo to Mau y Ricky in their Hotel Caracas era, check out these simple halloween costume ideas.
10/24/2024
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Billboard’s senior charts and data analyst (Billboard Español & Latin) Pamela Bustios moderates a conversation about how publishers play a vital role in fostering cross-cultural collaborations, particularly within Latin America. Here’s a conversation with A&R producers Bastian and David Wild and artists and composers Corina Smith and Valentina on how publishers help bridge the culture and facilitate cross-border hits at Billboard’s Latin Music Week 2024.
Alfredo Alonso, the director of Bizzaro Live, the producer of the Viña Del Mar festival, discusses how the Chilean festival became a must-stop for all major Latin acts and how to score an invitation to perform at Billboard’s Latin Music Week 2024.
Alfredo Alonso conversa cómo Viña Del Mar, el festival chileno, se convirtió en meta obligatoria para los artistas latinos, y cómo se logra ser invitado
From October 14 to 18, 2024, Miami buzzed with energy as it hosted the much-anticipated 35th Anniversary of Billboard Latin Music Week. This year’s event solidified its status as the premier global gathering for Latin artists and industry executives, showcasing over 70 talented artists. Since its inception, Billboard Latin Music Week has played a pivotal role in highlighting the growth and cultural significance of Latin music in the United States.
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The vibrant lineup featured a mix of exclusive panel discussions, electrifying performances, and engaging workshops, all designed to connect fans and industry professionals alike. Attendees had the opportunity to gain valuable insights from industry leaders and celebrate the rich culture that has pushed Latin music to become one of the biggest genres worldwide.
Azzaro Parfums, a renowned men’s fragrance brand, partnered with Billboard to enhance the experience for Latin Music Week attendees. Their activation, located on-site at The Fillmore Miami Beach, allowed fans to sample Azzaro’s signature scents during daytime programming.
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The collaboration continued at Tuesday night’s En Vivo concert featuring Grupo Frontera and culminated at a grand 35th Anniversary celebration on Friday night. Azzaro set up a sampling station for three of their fragrances: The Most Wanted Eau de Toilette Intense, The Most Wanted Eau de Parfum Intense, and The Most Wanted Parfum. Attendees were also able to pose for photos in front of the gold vinyl photo wall.
The Most Wanted Eau de Toilette Intense features notes of Bergamot, heart of Lavender, and Moss Liquor Accord. The Most Wanted Eau de Parfum Intense has notes of Cardamom, Toffee Accord, and Woods Accord, and The Most Wanted Parfum consists of Red Ginger, Woods Accord, and Bourbon Vanilla.
In addition to the fragrance sampling, Azzaro welcomed social media influencers Ventura Twins and Jose Ramos, who documented their experiences as Azzaro Parfums Partners throughout the week. Their presence added an extra layer of excitement for attendees, who were thrilled to meet the influencers.
For those who couldn’t attend, there’s still a chance to experience the festivities through Billboard’s social media channels. Stay tuned for more highlights from Billboard Latin Music Week and Azzaro Parfums’ participation in this unforgettable celebration of Latin music.
Billboard Latin Music Week reached a milestone with its 35-year benchmark and the stars took to a culminating concert on Friday, October 18, to usher out the week on high note. Explore See latest videos, charts and news See latest videos, charts and news At The Fillmore in South Beach, attendees took to the finale […]
Billboard Latin Music Week had Miami on its feet as it celebrated a 35-year anniversary and Smirnoff ICE helped out with festivities. For the week-long takeover in the 305, attendees of the annual affair took to The Fillmore in South Beach for daytime programming, including conversations like the The Legacies panel. The discussion, which was […]
The 2024 Billboard Latin Music Awards delivered a record-breaking 112 million engagements across television, digital and social platforms, +36% higher than 2023, Telemundo announced on Wednesday (Oct. 23). This year’s ceremony recorded the highest engagement for an award special in Telemundo’s history.
According to Nielsen, on linear, the show — which included performances by stars like Yandel, Grupo Niche and Fuerza Regida — reached a cumulative audience of 1.8 million total viewers. Furthermore, the two-hour broadcast won its time slot and drove the network to No. 1 in both demos in Spanish-language television primetime, the report further explains.
Telemundo’s multi-platform coverage generated 106 million video views across social platforms, representing a +43% increase from 2023. According to Talkwalker, the show was the No. 1 most social program across broadcast television with 1.2 million total interactions across Facebook, Instagram, X and YouTube.
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Locally, the 2024 Billboard Latin Music Awards ranked as the No. 1 primetime program in its time slot, regardless of language, among adults 18-49 in Los Angeles, and the No. 1 program on Spanish-language television in New York, Miami, Dallas, Chicago and other cities.
Karol G was the big winner of the night with eight trophies including Global 200 Latin artist of the year and tour of the year. Her song “Qlona” with Peso Pluma won the awards for Hot Latin Song of the year; Hot Latin Song of the year, vocal event; and Streaming Song of the Year. Both Peso Pluma and Bad Bunny won six awards each. (See the complete list of winners here.)
Besides a number of riveting performances, three special awards were handed out: Pepe Aguilar was recognized with the Hall of Fame Award, J Balvin with the Spirit of Hope Award, and Alejandro Sanz with the Lifetime Achievement Award.