Latin

Yeri Mua, the Mexican influencer who became TikTok’s No. 1 most-viewed musical artist globally in 2024, officially releases her debut album under Sony Music México, De Chava, tonight (May 15).

“It’s an album that totally captures my essence, who I am as a person,” the 23-year-old artist tells Billboard Español. “I’m not that grown-up, I’m young, but I’m at that stage in life where you start to understand many things — even though I never stop having fun, enjoying myself and falling in love. Literally, it’s about chava (girl) things.”

The 15-track set — which includes previously released singles like “Traka,” “Croketita” with La Lokera, “Avión Privado” with El Malilla, “Él No Es Tuyo” with Bellakath and Uzielito Mix, and “Modo Antidepresivo” alongside Snow The Product — arrives with the focus track “Morrita (Tinker Bell),” a song featuring Chilean artist Lewis Somes, in which she sings to an ex that he’s already lost her, and that he doesn’t have a brain.

Produced (among others) by SAAK, Uzielito Mix and Jocsan La Loquera, it also includes collabs with La Joaqui (“Salida de Chicas”), Chris Tales (“Viña Mari”), and Marcianeke (“Combi”) — all with very colloquial and explicit language.

Yeri Mua signed with Sony Music México in mid-2024, when she was already amassing more than 600 million streams of her solo music and collaborations, according to a statement issued by the label at the time. From giving beauty tips and undergoing a remarkable physical transformation to becoming one of the top “reggaetón Mexa” performers, she is now entering a new phase in her rising career as a singer.

“I feel very proud of what I’ve achieved so far, much more confident than ever — and above all, deeply in love with what I’ve created with Sony Music — so, I’m ready for whatever comes next,” she says in her signature carefree style.

After a series of performances in the U.S. and Costa Rica, Yeri Mua is preparing for an important milestone in her career: her first solo concert in Mexico City, scheduled for May 30 at the Pepsi Center. She will then take her Traka Tour to other Latin American countries, including Argentina, Colombia, Chile and Guatemala.

But today, as De Chava is being released, she reflects on her beginnings, opens up about her fears, and looks forward to the future.

As an influencer, you were used to everything happening quickly. The process of building a career as a singer is different. How have you handled that?

I’m not going to lie, it’s been a very long process — because, obviously, things happen along the way. I even questioned myself about whether I really wanted this, and I lost a bit of motivation. But ultimately, here I am, happy.

How do you feel after transitioning from influencer to singer?

It was difficult, because now I have to earn people’s respect as an artist. Sometimes I even felt embarrassed to say I was a singer — but I am, and I’ve learned to believe in myself and trust in my ability to make this work. If I didn’t, I wouldn’t be here facing this head-on. I haven’t stopped being who I was — in fact, the album talks a lot about beauty, wanting to look spectacular, the things I enjoy doing, and what I love. I think many people can relate to my songs, regardless of their age.

I’m aware of my privilege, and I think there’s nothing wrong with that. Obviously, an influencer lives much more comfortably than most ordinary people who earn a minimum wage and work long hours. Yes, it’s a privilege to dedicate yourself to social media, but it’s not easy — it’s taken me a lot of effort to get to where I am; I’ve worked hard for this. I worked other jobs before becoming an influencer. Being an influencer was like a period of preparation for what God had planned for me.

Now as a singer, what’s your opinion about this profession?

My dreams have materialized, and it’s largely thanks to my team. An artist can’t achieve something like this alone, so I’m grateful and happy to have them.

There have been restrictions in many Mexican states on narcocorrido singers because of the lyrics. Are you prepared if this happens with reggaetón?

I think it was somewhat logical that this would happen with regional Mexican music because of words connected to drug trafficking. As for reggaetón, I don’t think explicit words will be censored. They might make some people uncomfortable, but they don’t offend or harm anyone.

Your upcoming Latin American tour is another big step forward in your music career.

I did very well on the tour I did in the United States, as well as in Costa Rica. Now it’s time to visit my fans in several countries, and I want to thank them for their support — so I’m going to give it my all.