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Bad Bunny has switched gears from global superstar to pool lifeguard in his first-ever Pepsi commercial out today (June 1).Â
Directed by Dave Meyers and co-directed by Mia Barnes, with choreography from Sherrie Silver, the 90-second spot shows the Puerto Rican rapper overlooking a community pool where everyone is tired and drained from the summer heat. In an effort to get the vibes going, he discovers that his latest single âWhere She Goesâ easily turns up the party once a bottle of Pepsi is opened.Â
The summer-themed commercial is part of Pepsiâs latest âPress Play On Summerâ campaign with Apple Music that offers new and qualified returning subscribers up to three months of free, unlimited listening on the music streaming platform. The campaign, available in the U.S. and Puerto Rico, also includes over 100,000 instant prizes and the opportunity to travel with the purchase of select limited-edition PepsiCo beverages.
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âPepsi has a rich heritage of creating iconic music video style commercials with some of the worldâs biggest artists â from Britney Spears to Ray Charles, Madonna to Dr. Dre, Beyonce to Chloe Bailey and so many more,â said Todd Kaplan, CMO of Pepsi, in a statement. âWe couldnât be more thrilled to welcome Bad Bunny to the Pepsi family with his very own spot, bringing in all the summer vibes with his newest track âWhere She Goes.â This song is already the soundtrack of the summer, so it is a perfect way to kick off our Press Play on Summer program that gives fans up to three free months of Apple Music with every 20oz ice-cold Pepsi.â
Bad Bunnyâs Jersey Club-inspired track debuted at No. 1 on the Billboard Global 200, becoming his third leader on the chart, after âUn x100to,â with Grupo Frontera, two weeks earlier in May, and âDakiti,â with Jhay Cortez (now Jhayco), for three weeks in November-December 2020. He also becomes the first soloist with three Global 200 No. 1s; overall, heâs second only to BTS, with six. Justin Bieber, BLACKPINK, Drake, Olivia Rodrigo, and Taylor Swift each boast two.
Watch the new Pepsi commercial in the video above.
Carin LeĂłn secures his first top 10 on any Billboard albums chart thanks to the dual debut of Colmillo de Leche on both the Top Latin Albums and Regional Mexican Albums charts (dated June 3). The 18-track studio effort bows at No. 10 on the former, while on the latter it launches at No. 5.
Colmillo de Leche also marks LeĂłnâs first entry on an albums tally, dating back to âMe La AventĂ©,â his maiden entry on a Billboard chart, in 2019 (the song reached No. 16 high on Hot Latin Songs in 2020.) The set, a gumbo of sounds bookended by LeĂłnâs regional Mexican imprint âblends soul, flamenco, salsa and popâ was released May 18 via Socios/Oplaai. The new entry also secures a first top 10 and entry for both independent labels.
In its first tracking week ending May 25, Colmillo registered 7,000 equivalent album units, according to Luminate. Streaming-equivalent album units contributes to the bulk of activity, which equates to 10.1 million official U.S. on-demand streams of the albumâs songs. Track-equivalent album units, meanwhile, account for the negligible units left.
On the multimetric Top Latin Albums chart, each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.
Notably, Colmillo marks the fifth instance a regional Mexican album debuts in the upper region on Top Latin Albums out of the nine total top 10s debuts during 2023 so far. Hereâs the regional Mexican recap:
Debut Date, Debut Pos., Title, Artist
Jan. 14, 2023, 5, Pa Que Hablen.: I., Fuerza Regida
Jan. 14, 2023, 6, Sigan Hablando.: II., Fuerza Regida
May 13, 2023, 1, Desvelado, Eslabon Armado
May 27, 2023, 9, Donât Stop The Magic, Grupo Marca Registrada
June 3, 2023, 10, Colmillo de Leche, Carin LeĂłn
As mentioned, Colmillo also arrives in the top 10 on Regional Mexican Albums, at No. 5.
The album was preceded by the No. 30-peaking âNo Es Por AcĂĄâ on Hot Latin Songs last October. In between, LeĂłn has placed three other songs (outside of Colmillo) on Regional Mexican Airplay, including a six-week domination through âQue Vuelvas,â with Grupo Frontera.
For his 55th âBzrp Music Session,â out May 31, Bizarrap reeled in viral newcomer Peso Pluma. Unlike the previous Biza sessions, which are usually diss tracks backed by hip-hop and EDM fusions, the new collaboration finds both the Argentine producer and Mexican artist in a heartbreak corrido about trying to get over an ex. âIâm […]
Pride Month is officially here, and to celebrate, Billboard Latin has compiled a list of 11 LGBTQ Latin artists weâre currently obsessed with. But before we introduce the 2023 Latin Pride list, letâs trace back to some of the artists who had long kept their sexual identities a secret and became a new beacon of hope for the new generation of artists.
Most notably, Puerto Rican superstar Ricky Martin became one of the first mainstream Latin stars to come out in 2010. âI am very proud to say that I am a fortunate homosexual man,â he expressed in an open letter that he wrote on his website.
A couple of years prior, RBD member Christian ChĂĄvez used the groupâs website to express that he âwas not prepared to speak in fear of rejection, of criticism, but especially for my family and its consequences,â but that it was âtime to grow up, not only as a human being but also as an artist.â In the lengthy letter, he asked his fans to not judge him for his honesty and to feel proud of who they are.Â
In addition to Martin and ChĂĄvezâs act of bravery, other Latin stars used social media to share their personal stories. Fifth Harmony alum Lauren Jauregui, for example, penned an open letter on Billboard during the 2016 presidential election, where she talked about her sexuality: âI am a bisexual Cuban-American woman and I am so proud of it. I am proud to be part of a community that only projects love and education and the support of one another.â
Earlier that year, Latin pop crooner Kany GarcĂa revealed that she was in a relationship with another woman on Instagram, while acts such as Raymix and Pablo Alboran opened up as well during the 2020 global pandemic.Â
âItâs like if I had taken a ton off my shoulders,â the former said during the Coming Out Latin panel at the 2021 Billboard Latin Music Week. âI can now sing how I really feel and change the lyrics to make my love interest male instead of female. Also, Iâm not the only one on the planet thatâs living this and thatâs the beautiful part about this all. If I was able to do it, you can too. Be free and enjoy life because weâre not here forever.â
Below, check out a new generation of LGBTQ stars:
Anitta
Image Credit: Taylor Hill/Getty Images
Bizarrapâs Music Sessions have now become a cultural phenomenon thanks to his collaborations with Latin music heavy-hitters such as Shakira, ArcĂĄngel, Nicky Jam and, his latest, Peso Pluma. Explore See latest videos, charts and news See latest videos, charts and news His âBZRP Music Sessions #53â with Shakira â released in January â peaked at […]
Global superstars Enrique Iglesias, Ricky Martin and Pitbull are going on tour ⊠together.
The three hitmakers announced dates for their North America Trilogy Tour, which is set to kick off Oct. 14 in Washington, D.C. The 19-date arena trek â produced by Live Nation â will make stops in major cities such as New York, Miami, Houston and Las Vegas before wrapping up Dec. 16 in Vancouver, B.C.
âItâs a true honor to tour with Enrique and Ricky, 2 music icons who broke global music barriers for our culture and open doors for someone like myself,â Pitbull (born Armando Christian Perez) said in a statement. âWeâre excited to take The Trilogy tour around the world and give our fans the time of their Trilogy lives, Dale!â
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âI am incredibly excited to be going on tour with my friends Pitbull and Ricky,â added Iglesias. âThe Trilogy Tour will be an amazing experience for ALL of our fans. Itâs going to be a once in a lifetime tour.â
Ricky Martin echoed his tour mates excitement: âGoing back on the road with not only Enrique, but now with Pitbull, itâs very exciting. This tour will be a wild party from beginning to end so get ready, itâs going to be epic!â
According to the press release, the artists will be delivering âthree unique headlining sets.â
Itâs not the first time the three musicians will go on tour with each other. In 2017, Enrique Iglesias and Pitbull went on tour with CNCO as the opening act. The trek grossed $38 million and sold 415,000 tickets, according to Billboard Boxscore numbers. Four years later in 2021, Iglesias teamed up with Ricky Martin â and SebastiĂĄn Yatra as the tourâs opener â on a tour that grossed $35.2 million and sold 312,000 tickets.
For the Trilogy Tour, fans can register now through June 4 for the Verified Fan presale. According to Live Nation, selected fans will then receive an access code will be able to participate in presale starting June 7. The general on sale will begin June 9 at 10 a.m. local time on Ticketmaster.com.
See the tour dates below:
Oct. 14 â Washington, D.C. â Capital One Arena
Oct. 17 â Toronto, ON â Scotiabank Arena
Oct. 20 â Montreal, QC â Bell Centre
Oct. 21â Boston, MA â TD Garden
Oct. 26 â New York, NY â Madison Square Garden
Oct. 28 â Brooklyn, NY â Barclays Center
Nov. 1 â Chicago, IL â United Center
Nov. 3 â Detroit, MI â Little Caesars Arena
Nov. 9 â Orlando, FL â Amway Center
Nov. 10 â Miami, FL â Kaseya Center
Nov. 17 â Dallas, TX â American Airlines Center
Nov. 18 â Houston, TX â Toyota Center
Nov. 19 â San Antonio, TX â AT&T Center
Nov. 24 â Las Vegas, NV â T-Mobile Arena
Nov. 25 â Phoenix, AZ â Footprint Center
Nov. 30 â Los Angeles, CA â Crypto.com Arena
Dec. 6 â San Jose, CA â SAP Center
Dec. 8 â Seattle, WA â Climate Pledge Arena
Dec. 10 â Vancouver, B.C. â Rogers Arena
Every month, Billboard asks our readers to vote for the best Latin collaboration released throughout the month that was featured on our weekly New Music Latin playlist or as a featured article. The newest fan poll includes 20 bonafide team-ups including Emilia and Ludmillaâs Brazilian funk-pop fusion in âNo_se_ve.mp3;â âVagabundoâ by Colombian trio SebastiĂĄn Yatra, […]
The 2023 Latin Music Week website is officially open, and it offers up-to-date information on all things Latin Music Week, which is set to return to Miami.
Tickets and lineup announcements are coming soon for the event set to take place Monday, Oct. 2, to Friday, Oct. 6. Billboardâs Latin Music Week is the longest running and biggest Latin music-industry gathering for more than 30 years. The weeklong event brings together emerging and renowned artists, industry leaders, creators and decision-makers in Latin music from around the world for showcases, networking, exclusive conversations, panels, workshops, activations and concerts.
âWeâre beyond excited to return to Miami and celebrate the legacy that has been created by these events,â Leila Cobo, Billboardâs chief content officer Latin/Español, previously said. âTrends, stars and hits have all been made at Billboard Latin Music Week, and we canât wait to announce our roster of superstars, super executives and rising talent.â
The event culminates in the Billboard Latin Music Awards, honoring the top artists and performers in Latin music. The 30th annual awards ceremony will be held Oct. 5, and will air live on the Telemundo Network.Â
Last yearâs star-studded edition featured Q&As, panels and performances from artists such as Christina Aguilera, Romeo Santos, Camilo, Nicky Jam, Wisin & Yandel, Maluma, Chayanne, Ivy Queen, Grupo Firme, Bizarrap, Tokischa and for the first time, an exclusive conversation with all five children of Jenni Rivera.
Visit billboardlatinmusicweek.com for more info, and to stay up-to-date on all things Latin Music Week 2023.
Laura Pausini has been named the Latin Recording Academyâs 2023 Person of the Year.
The Italian pop legend, one of the most celebrated performers in Latin music for the last 30 years, âwill be honored for her career as a multifaceted, multi-lingual performer as well as for her continued commitment to supporting social justice causes that are close to her heart, including equality for women and LGBTQ+ people and world hunger,â according to an official statement released Wednesday (May 31) morning.
âLaura Pausini is one of the most talented and beloved artists of her generation whose commitment to advocacy and equal rights is exemplary,â said Manuel Abud, CEO of The Latin Recording Academy. âThroughout her more than three-decade career her extraordinary voice continually breaks down barriers across languages and genres, creating a special bond with audiences around the world.â
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Born in Faenza, Italy, Pausini started her music career at age 19, rising to fame in 1993 after winning the 43rd Sanremo Music Festival. Her records have sold more than 70 million copies worldwide, she has done nine world tours and landed three songs in the top 10 on Billboardâs Hot Latin Songs chart: âLas Cosas Que Vives,â âVĂvemeâ and âComo Si No Nos HubiĂ©ramos Amadoâ â all of them Spanish versions of songs she originally recorded in Italian.
âI am extremely honored to receive this incredible recognition from The Latin Recording Academy. To be named Person of the Year at this moment, when I am celebrating 30 years of my career, is something that I still cannot describe,â Pausini said in a statement. âThe Spanish language has opened doors for me from a young age, it has made me feel at home, it has inspired me to move forward and to explore and live music without barriers or limits. To say today that I will receive this important recognition fills me with great pride, joy, strength to continue taking strong steps and to inspire the new generation of artists who lift the music they carry in their hearts on high.â
A Latin Grammy and Grammy winner, Pausini also shares a Golden Globe Award with Diane Warren for best original song, for âIo sĂŹ (Seen)â from the movie The Life Ahead, which was also nominated to an Oscar. Beyond music, she has been honored with the Starlite Humanitarian Award, the Global Gift Humanitarian Award, and was named Person of the Year by the Diversity Media Awards for her support of the LGBTQ+ community, among other recognitions.
Pausini will be celebrated at a special star-studded gala and tribute concert, where an array of artist and friends will perform renditions of her renowned repertoire. Details of the event, to be celebrated in November during the 2023 Latin Grammy week in Sevilla, Spain, will be announced at a later date.
The Latin Recording Academy Person of the Year honors musicians and their artistic achievements in the Latin music industry as well as their humanitarian efforts. Past honorees include Marco Antonio SolĂs (2022), RubĂ©n Blades (2021), Juanes (2019), ManĂĄ (2018), Alejandro Sanz (2017), Marc Anthony (2016), Roberto Carlos (2015), Joan Manuel Serrat (2014), Miguel BosĂ© (2013), Caetano Veloso (2012), Shakira (2011), PlĂĄcido Domingo (2010), Juan Gabriel (2009), Gloria Estefan (2008), Juan Luis Guerra (2007), Ricky Martin (2006), JosĂ© JosĂ© (2005), Carlos Santana (2004), Gilberto Gil (2003), Vicente FernĂĄndez (2002), Julio Iglesias (2001) and Emilio Estefan (2000).
Bad Bunnyâs longtime top 10 record on Billboardâs Hot Latin Songs chart adds a new chapter this week with the debut of his latest single âWhere She Goesâ at No. 2 (June 3-dated list). Thanks to his steady performance, which dates to 2017, Benito extends his record for the most top 10s in the chartâs history.
âWhere She Goesââ start in the runner-up slot and secures the global star his unprecedented 61st top 10 on the multi-metric ranking, which blends airplay, streaming activity, and digital sales. Bad Bunny snatched the top 10 cup after breaking off a tie with Enrique Iglesias and Luis Miguel (all with 39 top 10s) on June 19, 2021, a record heâs held since.
Eslabon Armado and Peso Plumaâs âElla Baila Solaâ remains at No. 1 on Hot Latin Songs for an eighth week.
âGoesâ blasts in at No. 2 on Hot Latin Songs as the top-selling tune of the week, (No. 1 on Latin Digital Song Sales), with 2,000 downloads sold during its first tracking week ending May 25, according to Luminate; also a record-extending 61st top 10 there.
The Jersey Club, drill and dembow-fused track arrives at No. 2 on Latin Streaming Songs with 23.4 million official U.S. streams during the same period. âGoesâ sits right below Eslabon Armado and Peso Plumaâs âElla Baila Sola,â which remains in charge despite a 12% dip in streams, to 27.9 million. Plus, âGoesââ opening streaming sum was enough to debut at No. 3 on the all-genre Streaming Songs ranking.
Further, âGoesâ also shows activity among Latin stations, with 2,000 audience impressions in its first week, though not enough to make it to the Latin Airplay ranking, which factors in all airplay, regardless of its format.
Bad Bunny teased âGoesâ days before its release on TikTok, followed by an Instagram post the morning of its release day. The MAG-produced Spanish-language tune, dropped May 18 at 5 p.m. Pacific time via Rimas along with a star-studded music video set in the California desert, with cameos by Frank Ocean, Lil Uzi Vert, Dominic Fike and others.
As Bad Bunny marks an even larger gap ahead of his competitors with 61 top 10s on Hot Latin Songs, hereâs the scoreboard since the chart launched in 1986:
61, Bad Bunny39, Enrique Iglesias39, Luis Miguel37, Daddy Yankee35, J Balvin
Beyond its top 10 start on Hot Latin Songs, âGoesâ takes over Billboard Global 200 storming at No. 1, bows at No. 3 on Global Excl. U.S. and makes its No. 8 debut on the all-genre Billboard Hot 100.
Fuerza Regida Nabs Career High Debut with âTQMâ: Elsewhere on Hot Latin Songs, Fuerza Regida strikes out a new chart success with the No. 5 debut of âTQM.â Itâs the groupâs highest-charting start among 21 visits. Itâs also Regidaâs third top 10, after the two-week champ âBebe Dame,â with Grupo Forntera, in January.
âTQMâ bows in the upper region propelled by its streaming activity. The song, released May 19, recorded 13.1 million official streams during its first week. That sum yields a No. 17 start on Streaming Songs and a No. 5 debut on Latin Streaming Songs, also a third top 10 on the latter.