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Mexican music sensation Peso Pluma leads the list of finalists for the 2023 Billboard Latin Music Awards, with 21 nods across 15 categories including Artist of the Year, Songwriter of the Year, Global 200 Latin Artist of the Year, and Top Latin Album of the Year.
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His collaboration with Eslabon Armado, “Ella Baila Sola,” is up for six awards, including Hot Latin Song of the Year, Global 200 Latin Song of the Year and Sales Song of the Year. And his hit with Yng Lvcas, “La Bebe,” competes in five categories, including Hot Latin Song of the Year and Latin Rhythm Song of the Year.
Following Peso Pluma are Bad Bunny and Grupo Frontera with 15 nods each. The former is competing for Artist of the Year, Tour of the Year, Global 200 Latin Artist of the Year and Global 200 Latin Song of the Year for “Tití Me Preguntó.” The latter is up for Artist of the Year and Global 200 Latin Artist of the Year, while five of Frontera’s entries are for “Bebe Dame” with Fuerza Regida, including in Hot Latin Song of the Year and Sales Song of the Year. The group’s collab with Bad Bunny, “un X100to,” has four nods, including for Regional Mexican Song of the Year.
For a second year in a row, Karol G is the female artist with the highest number of entries on the list of finalists. The Colombian star has 13 nods in the same number of categories, including Artist of the Year, Tour of the Year and Top Latin Album of the Year for Mañana Será Bonito. Her collaboration with Shakira, “TQG,” is up for five awards, including Hot Latin Song of the Year and Latin Airplay Song of the Year.
Shakira’s nods, which total 12, also include Hot Latin Songs Artist of the Year, Female and Latin Pop Artist of the Year, Solo; as well as Latin Airplay Song of the Year for “Monotonía,” and both Latin Pop Song of the Year and Sales Song of the Year for “BZRP Music Sessions, Vol. 53” with Bizarrap.
Also a 12-time finalist is Fuerza Regida, which, in addition to the five nods for “Bebe Dame” with Grupo Frontera, competes for the honors of Artist of the Year; Hot Latin Songs Artist of the Year, Duo or Group; and Top Latin Albums Artist of the Year, Duo or Group.
The 30th annual Billboard Latin Music Awards — set to take place Oct. 5 at the Watsco Center in Coral Gables, Fla. — will broadcast live on Telemundo, and simultaneously on the Spanish entertainment cable network Universo, on Peacock and the Telemundo app. Throughout Latin America and the Caribbean, it will be available on Telemundo Internacional.
This year, awards will be given out in 48 categories through the Latin pop, tropical, Latin rhythm and regional Mexican music genres. Two awards are new: Global 200 Latin Artist of the Year and Global 200 Latin Song of the Year. And special honors such as the Billboard Spirit of Hope Award, the Billboard Lifetime Achievement Award and the Billboard Icon Award will also be given.
Other top finalists include Eslabon Armado with 10 entries; Rauw Alejandro with seven; Rosalía, Bizarrap, Feid and Yng Lvcas with six each; and Ivan Cornejo, Manuel Turizo and Natanael Cano with four.
The Latin Billboard Music Awards are the only ones that recognize the most popular albums, songs and performers in Latin music, according to Billboard‘s weekly charts. Produced by Telemundo and MBS Special Events, they coincide with Billboard Latin Music Week, which returns to Miami Oct. 2-6 at the Faena Forum, with a roster of star speakers including Shakira, Peso Pluma, Arcángel, Vico C and many more. Get your tickets today for the Billboard Latin Music Week 2023 here.
See the complete list of finalists below:
OVERALL ARTISTS CATEGORIES
Artist of the Year:
Bad Bunny
Fuerza Regida
Grupo Frontera
Karol G
Peso Pluma
Artist of the Year, New:
Bizarrap
Chino Pacas
Grupo Frontera
Peso Pluma
Yng Lvcas
Tour of the Year:
Bad Bunny
Daddy Yankee
Grupo Firme
Karol G
Rauw Alejandro
Crossover Artist of the Year:
Justin Timberlake
Lil Jon
Maître Gims
Marshmello
Sean Paul
Global 200 Latin Artist of the Year:
Bad Bunny
Feid
Karol G
Peso Pluma
Grupp Frontera
SONGS CATEGORIES
Global 200 Latin Song of the Year:
Bad Bunny, “Tití Me Preguntó”
Bizarrap & Quevedo, “Bzrp Music Sessions, Vol. 52”
Eslabon Armado & Peso Pluma, “Ella Baila Sola”
*Manuel Turizo, “La Bachata”
Yng Lvcas & Peso Pluma, “La Bebe”
Hot Latin Song of the Year:
Eslabon Armado & Peso Pluma, “Ella Baila Sola”
Fuerza Regida & Grupo Frontera, “Bebe Dame”
Grupo Frontera & Bad Bunny, “un X100to”
Karol G & Shakira, “TQG”
Yng Lvcas & Peso Pluma, “La Bebe”
Hot Latin Song of the Year, Vocal Event:
Eslabon Armado & Peso Pluma, “Ella Baila Sola”
Fuerza Regida & Grupo Frontera, “Bebe Dame”
Grupo Frontera & Bad Bunny, “un X100to”
Karol G & Shakira, “TQG”
Yng Lvcas & Peso Pluma, “La Bebe”
Hot Latin Songs Artist of the Year, Male:
Bad Bunny
Feid
Junior H
Natanael Cano
Peso Pluma
Hot Latin Songs Artist of the Year, Female:
Becky G
Karol G
Rosalía
Shakira
Young Miko
Hot Latin Songs Artist of the Year, Duo or Group:
Eslabon Armado
Fuerza Regida
Grupo Frontera
Grupo Marca Registrada
Yahritza y Su Esencia
Hot Latin Songs Label of the Year:
DEL
Rimas
Sony Music Latin
Universal Music Latin Entertainment
Warner Latina
Latin Airplay Song of the Year:
Bizarrap & Shakira, “Bzrp Music Sessions, Vol. 53”
Manuel Turizo, “La Bachata”
Shakira & Ozuna, “Monotonía”
Yandel & Feid, “Yandel 150”
Karol G & Shakira, “TQG”
Latin Airplay Label of the Year:
Lizos
Rimas
Sony Music Latin
Universal Music Latin Entertainment
Warner Latina
Sales Song of the Year:
Bad Bunny, “Tití Me Preguntó”
Bizarrap & Shakira, “Bzrp Music Sessions, Vol. 53”
Eslabon Armado & Peso Pluma, “Ella Baila Sola”
Fuerza Regida & Grupo Frontera, “Bebe Dame”
Karol G & Shakira, “TQG”
Streaming Song of the Year:
Eslabon Armado & Peso Pluma, “Ella Baila Sola”
Fuerza Regida & Grupo Frontera, “Bebe Dame”
Grupo Frontera & Bad Bunny, “un X100to”
Peso Pluma & Natanael Cano, “PRC”
Yng Lvcas & Peso Pluma, “La Bebe”
ALBUM CATEGORIES
Top Latin Album of the Year:
Fuerza Regida, Pa Que Hablen: I.
Ivan Cornejo, Dañado
Karol G, Mañana Será Bonito
Peso Pluma, Génesis
Rauw Alejandro, Saturno
Top Latin Albums Artist of the Year, Male:
Bad Bunny
Ivan Cornejo
Ozuna
Rauw Alejandro
Romeo Santos
Top Latin Albums Artist of the Year, Female:
Becky G
Kali Uchis
Karol G
Rosalía
Yuridia
Top Latin Albums Artist of the Year, Duo or Group:
Aventura
Eslabon Armado
Fuerza Regida
Grupo Marca Registrada
Maná
Top Latin Albums Sello Label of the Year:
Del
Rimas
Sony Music Latin
Universal Music Latin Entertainment
Warner Latina
LATIN POP CATEGORIES
Latin Pop Artist of the Year, Solo:
Becky G
Enrique Iglesias
Rosalía
Sebastián Yatra
Shakira
Latin Pop Artist of the Year, Duo or Group:
Camila
Enanitos Verdes
Maná
Piso 21
Reik
Latin Pop Song of the Year:
Bizarrap & Shakira, “Bzrp Music Sessions, Vol. 53”
Karol G & Shakira, “TQG”
Maluma, “Junio”
Rosalía & Rauw Alejandro, “Beso”
Sebastián Yatra, “Una Noche Sin Pensar”
Latin Pop Airplay Label of the Year:
Dale Play
Sony Music Latin
Universal Music Latin Entertainment
Warner Latina
WK
Latin Pop Album of the Year:
Camilo, De Adentro Pa Afuera
Morat, Si Ayer Fuera Hoy
Piso 21, 777
Selena, Moonchild Mixes
Tini, Cupido
Latin Pop Albums Label of the Year:
Columbia
RCA
Sony Music Latin
Universal Music Latin Entertainment
Warner Latina
TROPICAL CATEGORIES
Tropical Artist of the Year, Solo:
Elvis Crespo
Luis Figueroa
Marc Anthony
Prince Royce
Romeo Santos
Tropical Artist of the Year, Duo or Group:
Aventura
Gente de Zona
La Sonora Dinamita
Los Ángeles Azules
Monchy & Alexandra
Tropical Song of the Year:
Manuel Turizo, “La Bachata”
Marshmello & Manuel Turizo, “El Merengue”
Rosalía, “Despechá”
Romeo Santos & Rosalía, “El Pañuelo”
Shakira & Ozuna, “Monotonía”
Tropical Airplay Label of the Year:
Columbia
Rimas
Sony Music Latin
Universal Music Latin Entertainment
WK
Tropical Albums Label of the Year:
Discos Fuentes
Sony Music Latin
The Orchard
Universal Music Enterprises
Universal Music Latin Entertainment
REGIONAL MEXICAN CATEGORIES
Regional Mexican Artist of the Year, Solo:
Carin León
Junior H
Ivan Cornejo
Natanael Cano
Peso Pluma
Regional Mexican Artist of the Year, Duo or Group:
Calibre 50
Eslabon Armado
Fuerza Regida
Grupo Frontera
La Maquinaria Norteña
Regional Mexican Song of the Year:
Carin León & Grupo Frontera, “Que Vuelvas”
Eslabon Armado & Peso Pluma, “Ella Baila Sola”
Fuerza Regida & Grupo Frontera, “Bebe Dame”
Grupo Frontera & Bad Bunny, “un X100to”
Peso Pluma & Natanael Cano, “PRC”
Regional Mexican Airplay Label of the Year:
Afinarte
Remex
Lizos
Sony Music Latin
Universal Music Latin Entertainment
Regional Mexican Album of the Year:
Eslabon Armado, Desvelado
Fuerza Regida, Pa Que Hablen: I.
Fuerza Regida, Sigan Hablando: II.
Ivan Cornejo, Dañado
Peso Pluma, Génesis
Regional Mexican Albums Label of the Year:
Del
Manzana
Rancho Humilde
Sony Music Latin
Universal Music Latin Entertainment
LATIN RHYTHM CATEGORIES
Latin Rhythm Artist of the Year, Solo:
Bad Bunny
Daddy Yankee
Feid
Karol G
Rauw Alejandro
Latin Rhythm Artist of the Year, Duo or Group:
Cartel de Santa
Mambo Kingz
The Rudeboyz
Wisin & Yandel
Zion & Lennox
Latin Rhythm Song of the Year:
Bad Bunny & Rauw Alejandro, “Party”
Bad Bunny, “Tití Me Preguntó”
Bizarrap & Quevedo, “BZRP Music Sessions, Vol. 52”
Yandel & Feid, “Yandel 150”
Yng Lvcas & Peso Pluma, “La Bebe”
Latin Rhythm Airplay Label of the Year:
Republic
Rimas
Sony Music Latin
Universal Music Latin Entertainment
Warner Latina
Latin Rhythm Album of the Year:
Anuel AA, LLNM2
Eladio Carrión, 3MEN2 KBRN
Feid, Feliz Cumpleaños Ferxxo: Te Pirateamos El Álbum
Karol G, Mañana Será Bonito
Rauw Alejandro, Saturno
Latin Rhythm Albums Label of the Year:
Interscope Geffen A&M
Real Hasta La Muerte
Rimas
Sony Music Latin
Universal Music Latin Entertainment
WRITERS / PRODUCERS / PUBLISHERS CATEGORIES
Songwriter of the Year:
Bad Bunny
Edgar ‘Edge’ Barrera
MAG
Pedro Tovar
Peso Pluma
Publisher of the Year:
11ONCE Music, BMI
Double P Publishing, BMI
Prajin Miusic Publishing, BMI
Sony Latin Music Publishing, LLC, BMI
Street Mob Publishing, BMI
Publishing Corporation of the Year:
BMG
Kobalt Music
Sony Music Publishing
Universal Music
Warner Chappell Music
Producer of the Year:
Edgar ‘Edge’ Barrera
Ernesto ‘Neto’ Fernández
Jimmy Humilde
MAG
Ovy On The Drums
Intocable extends its record for the most top 10s — to 47 — on Billboard’s Regional Mexican Airplay chart thanks to “No Se Vuelve a Repetir,” which climbs to No. 4 (from No. 13) on the Aug. 26-dated list. Explore Explore See latest videos, charts and news See latest videos, charts and news According to […]
British superstar Paul McCartney announced on Wednesday (Aug. 23) his return to Mexico City, where he will offer a concert on Nov. 14 at the Foro Sol as part of his international Got Back Tour. It will be his first performance in six years in the Mexican capital. Explore Explore See latest videos, charts and […]
Grupo Frontera will add music to the patriotic celebrations in Mexico. The Mexican-American band will perform at the capital’s Zócalo — the country’s most important public square — on Sept. 15 for the annual Grito de Independencia event, President Andrés Manuel López Obrador announced Wednesday (Aug. 23).
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“The members of Grupo Frontera will be there on September 15 at night in the Zócalo,” said the Mexican president at the end of his usual morning conference, where he played Frontera’s cover of “No Se Va,” originally by Colombian group Morat.
López Obrador reiterated his taste for the music of the regional Mexican group, which he has included in his playlist to challenge corridos tumbados, a musical genre that although he has said he will not prohibit, he considers to glorify drug traffickers.
Grupo Frontera joins a long list of national and international artists who have set foot in the second-largest public square in the world, only behind Tiananmen in Beijing. Musicians such as Paul McCartney, Justin Bieber, Manu Chao, Shakira, Café Tacvba and the late icon of regional Mexican music Vicente Fernández, among many others, have performed at the Zócalo.
The attendance record for free concerts held in the so-called Primer Cuadro in the Mexican capital is held by the Argentine rock band Los Fabulosos Cadillacs, which achieved the milestone of gathering 300,000 people on the night of June 3, beating Grupo Firme, who held the record after summoning 280,000 people in September 2022, according to figures from the government of Mexico City.
This week, the sextet scored their first top 10 hit on a Billboard album chart with El Comienzo, which jumped 39-4 on the Top Latin Albums chart on Aug. 19 after its first full week of activity. El Comienzo also jumped 12-2 on Regional Mexican Albums and debuted at No. 39 on the Billboard 200 all-genre chart.
Grupo Frontera is set to be part of the 2023 Billboard Latin Music Week, taking place Oct. 2-6 in Miami. Purchase tickets to Latin Music Week here.
Chayanne returns to the peak of Billboard’s Latin Airplay chart after 16 years, as “Bailando Bachata” lifts 5-1 on the Aug. 26-dated list. The single marks the longest gap between No. 1s for an act since the chart’s inception in 1994.
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“The truth is that when I recorded the album, every song was designed to suit my taste and style, but I always wonder if it will please the audience,” Chayanne tells Billboard. “So, besides the fact that it was a pleasure to record a bachata, knowing that it reached No. 1, deems a celebration.”
“Bailando Bachata” takes the lead on the overall Latin Airplay tally after a 17% surge in audience impressions, to 9.5 million, earned in the U.S. in the week ending Aug. 17, according to Luminate.
The song gives Chayanne his seventh champ dating back to “Dejaría Todo,” which remained in command during five weeks between 1998 and 1999. Here’s the recap of his No. 1 charting singles:
Peak, Title, Weeks at No. 1
Dec. 12, 1998, “Dejaría Todo,” five
Dec. 2, 2000, “Yo Te Amo,” five
June 15, 2002, “Y Tú Te Vas,” seven
Sept. 6, 2003, “Un Siglo Sin Ti,” one
Jan. 31, 2004, “Cuidarte El Alma,” three
May 12, 2007, “Si Nos Quedara Poco Tiempo,” one
Further, the Puerto Rican wraps the longest break from the lead with a 16-year gap, since “Si Nos Quedara Poco Tiempo” ruled for one week in May 2007. The journey outdoes Alejandro Fernández’s 10-year wait between “Se Me Va La Voz” and “Caballero,” which ruled in February 2010 and January 2020, respectively.
“Bailando” is the fourth bachata to hit No. 1 on Latin Airplay in 2023, after Shakira and Ozuna’s “Monotonía,” Romeo Santos and Rosalia’s “El Panuelo” and Prince Royce’s “Me EnRD.”
“Bachata is a rhythm that I have always liked, but ‘Bailando Bachata’ is special since it represents a great achievement,” Chayanne adds. “There are many good songs playing out there, very talented artists, so I am more than grateful and happy. I did not expect it.”
Elsewhere, “Bailando Bachata” pulls its fourth week atop Tropical Airplay. The song is the third single from Chayanne’s upcoming studio album (release date has not yet been announced). “Overall, I think the album is very special, we invested a lot of time and energy on it, a lot of talent working with me. It’s a great album!!!”
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Gael García Bernal and Bad Bunny are set to star in Cassandro, the upcoming film based on the life of the wrestling and queer icon also known as the Liberace of Lucha Libre. Bad Bunny’s ‘Where She Goes’ Blasts In at No. 1 on Billboard Global 200 Chart 08/23/2023 In the two-minute clip, the audience is introduced […]
Producer and songwriter Gaby Music has signed a record deal with Universal Music Latino. Born Juan Rivera, the Puerto Rican hitmaker has produced and penned hits for an array of artists including Don Omar, Daddy Yankee, Rosalía, Bad Bunny and Ozuna, among many others. His partnership with Universal Music Latino marks his first record deal […]
Just four months after Karol G crowned Billboard’s Top Latin Albums chart, she is back at No. 1 with her fifth studio album, Mañana Será Bonito (Bichota Season), which debuts atop the Aug. 26-dated list. The Colombian captures her third champ following KG0516 (2021) and Mañana Será Bonito (2023); the latter, the 17-track set that gave her a first Billboard 200 hit, ruled the Latin albums ranking for five weeks between March and April 2023.
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The five-and-a-half-month gap between the two Mañana albums hitting No. 1 is the shortest span between new No. 1s for a living woman on Top Latin Albums. Jenni Rivera had a quicker succession of No. 1s — between La Misma Gran Señora and Joyas Prestadas: Pop (less than three months apart, between Dec. 19, 2012 and March 16, 2013).
Mañana Será Bonito (Bichota Season) was released in three different formats, a nine-track standard wide digital album, a 10-track digital and streaming album and a 10-track CD and vinyl LP. The three 10-track formats include nine standard songs plus one bonus track.
Bichota Season arrives at the summit with 67,000 equivalent album units earned in the U.S. during the Aug. 11-17 tracking week, according to Luminate. As with all Karol G releases, streaming powers most of the album’s first week, with a total of 49,000 units from the consumption method. That figure equals to 68.26 million on-demand official streams for the album’s 10 songs. Traditional album sales contribute 17,000 units, while track-equivalent album units comprise 1,000 units.
An equivalent album unit equals one album sale, or 10 individual tracks sold from an album (track equivalent album units, TEA), or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album (streaming equivalent album units, SEA).
With Bichota Season part of Karol G’s collection of hits, here’s the list of all her top 10s on Top Latin Albums, three of which debuted at No. 1:
Debut Position, Album, Debut Date
No. 2, Unstoppable, Nov. 18, 2017
No. 2, Ocean, May 8, 2019
No. 1, KG0516, April 10, 2021
No. 1, Mañana Será Bonito, March 11
No. 1, Mañana Será Bonito (Bichota Season), Aug. 26
Further, Bichota Season joins three other sets on Top Latin Albums this week, Mañana Será Bonito at No. 4, KG0516 at No. 18 and Ocean at No. 42.
Elsewhere, Bichota Season bows in the top five on the all-genre Billboard 200, at No. 3, her second top 10 on the tally, after Mañana Será Bonito launched at No. 1 in March. The album also earns Karol G her second top 15 entry on Vinyl Albums, at No. 14, following Mañana Será Bonito’s No. 6 debut and peak in July.
As Bichota Season arrives, nine tracks of the album debut on the multimetric Hot Latin Songs chart. The album’s new recruits join the set’s first single, “S91,” which rises 20-6 as the Greatest Gainer Sales/Streaming of the week with 8.9 million streams earned during the same period. Plus, it re-enters at No. 37 on the overall Streaming Songs list, and flies 25-6 on Latin Streaming Songs.
With three other tracks outside Bichota holding strong on Hot Latin Songs, Karol G places 13 simultaneous titles on the current tally. Here’s the recap:
No. 1 “Mi Ex Tenía Razón” (debut)
No. 2 “Qlona” with Peso Pluma (debut)
No. 6, “S91”
No. 12, “Una Noche En Medellín (Remix)” with Cris MJ & Ryan Castro (debut)
No. 13, “TQG,” with Shakira
No. 15, “Okidoki” (debut)
No. 18, “Amargura”
No. 19, “Me Tengo Que Ir” with Kali Uchis (debut)
No. 22, “Dispo” with Young Miko (debut)
No. 26, “Bichotag” (debut)
No. 29, “Gatita Gangster” with Dei V (debut)
No. 36, “Provenza (Remix)” with Tiesto (debut)
No. 44, “Watati,” featuring Aldo Ranks
Anitta, D-Nice and Sofia Carson have joined the star-studded lineup of the 2023 Global Citizen Festival slated to take place on the Great Lawn of New York’s Central Park on Sept. 23. The artists join a previously announced list of headliners that includes the Red Hot Chili Peppers, Ms. Lauryn Hill, Megan Thee Stallion, Conan Gray and Stray Kids.
Other performers, activists and actors slated to appear at the event include Bill Nye, Bridget Moynahan, Busy Philipps, Carmelo Anthony, Common, Connie Britton, Danai Gurira, Gayle King, Jordan Fisher, Lewis Pugh, Padma Lakshmi, Phoebe Gates, Rachel Brosnahan and Sophia Bush.
This year’s Global Citizen Festival campaign is focused on urging governments to take immediate action to address systemic issues around extreme poverty. “We’re thrilled to join forces with these passionate artists and advocates to call for urgent action to address the climate crisis, demand equity for women and girls and disrupt the cycles holding people in extreme poverty,” said Katie Hill, SVP, Head of Music, Entertainment and Artist Relations, Global Citizen in a statement. “This year’s campaign is driving a record number of actions from global citizens around the world, and we’re grateful to this year’s performers and presenters for leveraging their voices and joining us on the Great Lawn on September 23.”
Tickets for the 2023 Global Citizen Festival are free and can be earned by taking action on the Global Citizen app or here. The festival be broadcast and streamed on ABC, ABC News Live, Apple Music and the Apple TV app, Prime Video and the Amazon Music channel on Twitch, Facebook, Hulu, iHeartRadio, Instagram, Mediacorp, SABC, TikTok, TimesLIVE, Veeps, X, YouTube, the Global Citizen app and globalcitizen.org.
Regional Mexican music is dominating the Billboard charts thanks to artists such as Peso Pluma, Fuerza Regida, Carin León, Banda MS and Edén Muñoz. Overall, the Mexican style is having an unprecedented year, with consumption up 42.1% so far in 2023, outpacing all genres except K-pop, which is up 49.4%. As of July 15 alone, 27 Mexican regional tracks entered the Billboard Hot 100.
But what, exactly, is Mexican music — or as it is better known in many places, regional Mexican music?
The general term encompasses many subgenres, from corridos and mariachi to norteño and banda. Historically, Mexican music — alive for more than a century and a half — has had a strong presence on both sides of the U.S.-Mexico border. Mariachi was symbolic of Mexico internationally, with which the country was recognized by outsiders. It is arguably the most international Mexican style, thanks to legends such as Vicente Fernández — and, before him, Pedro Infante, Jorge Negrete and José Alfredo Jiménez, during the great Golden Age of Mexican cinema in the 1950s.
Two decades ago, the rise of Sinaloan banda and norteño music (named after the region where it was born) came to complement the strength of Mexican music with new sounds and new forms.
For example, pioneering artists like Sinaloa native Ariel Camacho led the sierreño style with Los Plebes del Rancho. Although his life was cut short at the age of 22 in 2015, years later he inspired a whole group of Generation Z musicians, such as Ivan Cornejo and Yahritza y Su Esencia, who have brought the movement to the masses. Similarly, Sonora-born Natanael Cano, also inspired by Camacho, revamped the corridos with his own tumbado version and gave them a more streetwise approach, closer to the current generation.
Mexican music has gone from being a niche genre to securing a global audience thanks to a traditional musical base such as Banda MS or the revolutionary new approach of Peso Pluma. Over the last five years, the genre grew 604% in Mexico, compared to 212% in the United States and more than 400% globally on Spotify.
“Música mexicana has gone through a similar evolution that reggaetón also went through when it blew up; [the artists have] modernized the way they look, the way they write lyrics, creating a movement for their generation,” Maykol Sánchez, head of artist and label partnerships for Latin America and U.S. Latin at Spotify, previously told Billboard. “It has been a long time coming, and Mexican being such a strong culture in the U.S. with the population, it just makes sense.”
Across the border, in the United States — home to the second largest Mexican community in the world — this genre is constantly evolving and continues to be the soundtrack of multigenerational households. Below, Billboard Español dissects the nuances and rhythms that exist within the burgeoning Mexican music scene.
— With additional reporting by Griselda Flores and Isabela Raygoza.
Mariachi