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FloyyMenor is continuing to make waves with his Chilean reggaetón, highlighted in his viral hit “Gata Only” — which has become a sensation on TikTok and the Billboard charts — as well as his debut EP, El Comienzo.
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The 2024 breakout Chilean star recently stopped by the Billboard offices to discusses his creative journey and aspirations in New York, his first visit to the bustling metropolis.
“When I was a kid, my dream was always to speak English and come to the United States,” FloyyMenor tells Billboard Español, recalling his childhood dream, now a reality as he experiences the city that matches the movies he watched growing up. To top that off, on Friday (Oct. 11), he made history as the first Chilean to illuminate the Empire State Building in the colors of his national flag.
His musical success began with tracks such as 2023’s “Pa la Europa,” and soared with “Gata Only,” a collaboration with fellow Chilean artist Cris MJ that turned them into brothers in music and made chart history. Impressively, the track became the first by Chileans to enter the top 10 on Billboard‘s Hot Latin Songs chart in 25 years, since La Ley and Ednita Nazario’s “Tú Sabes Bien.” It also spent 14 consecutive weeks at No. 1.
Having debuted his EP El Comienzo in August, FloyyMenor explores the roots of his career intertwined with fresh sounds, featuring songs such as “Peligrosa” and “Apaga el Cel.” The album speaks volumes of the beginnings, yet each track boldly steps into broader, international realms. “We’re going to keep breaking [records] and making hits; this is also just the beginning, like my album says,” he adds.
FloyyMenor will be joining Billboard Latin Music Week. On Friday (Oct. 18), the singer-rapper will perform at the Billboard Latin Music Week 35th Anniversary Celebration! presented by Smirnoff Spicy Tamarind, alongside Belinda, Elvis Crespo, Tito Double P, Young Miko and comedy set by George Harris at The Fillmore Miami Beach. Get your tickets here.
Watch the full interview above.
Nacho, Danny Ocean, Elena Rose, Mau y Ricky and Lele Pons shared their Venezuelan pride during the Venezuela Rising panel on Wednesday (Oct. 16) at the 2024 Billboard Latin Music Week.
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Moderated by Sigal Ratner-Arias, deputy editor of Billboard Español, the important and timely conversation captured a moment in time as a number of Venezuelan acts not only take over the charts but have become the voice of a generation that has been using their platform and artistry to echo a sentiment of hope for their country after perhaps one of the most consequential presidential elections that took place in July.
Below, find some of the best quotes from the panelists of Venezuela Rising:
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Nacho: On a new generation of Venezuelan hitmakers: “I am very proud to see how the country shows that it has talent who have also been carrying all this knowledge that previous generations left us, particularly in what is Venezuelan pop music, we come from that formation even if many have not heard their music, all that has been mutating and evolving what is happening today.”
Elena Rose: On Venezuelan artist’s profound lyrics: “We want you to receive this love that we want to give you. Venezuela is such is a rich country in a thousand ways, especially because we share values such as faith and happiness and it is transmitted through any artist that comes from a country like Venezuela, it makes us unique to see life like this. Our generation has been exposed to adversity, the Venezuelan person is still fighting and looking for reasons to get ahead, they have purpose, intention, we want Venezuela to shine. There is nothing that will stop us, we are stronger. The country deserves to be happy and free.”
Ricky: On artists’ responsibilities to speak up and use their platform to call out injustices: “It is important to be responsible with the instinct that one has, mine and my brother’s (Mau), was to make Hotel Caracas and, apart from making an album, what we wanted was to show people why we are fighting, what we are defending. And it may be different from the responsibility that others felt. “
Lele Pons: On her role as social media influencer: “Everyone has a voice and it is very important to use it. As an influencer, I have done many things in my career. I told my mom and dad that this is the most important thing I can do. When Danny told me he wanted to do something, I said how can I not do it if it is our country. People did not know what was going on? Who is going to tell them? The most important thing I have done in my career is to be a voice for someone who needs a voice. And this was very important for me at that time.”
Mau: On returning to Venezuela after 15 years: “That trip changed my life. Leaving as a child and having people in your family who stayed, or even friends, say you are no longer Venezuelan because you left and you don’t deserve to say that you are Venezuelan or give your opinion on certain things, it fractures you. In time you begin to realize you have those wounds, also that begins to generate a domino effect because you begin to think that you really shouldn’t give you opinion about your country. One lives with anxiety thinking that one is not Venezuelan. This trip for us, we healed, and we went because there came a time when we could not keep postponing this. After the pandemic we were left with an identity crisis and we decided, despite the fear, to return because it was more than 15 years of accumulating that fear. The trip healed many things.”
Danny Ocean: On his momentous and deeply personal EP venequia.: “I needed to get those songs out of my system that had been accumulating inspired by Venezuela, it was the right time to say what I was feeling. My life changed since I released ‘Me Rehuso’ and I have always thought that moment was so drastic. venequia. is for the 8 million Venezuelans who are on the outside and what we crave: being able to spend time there.”
2024 Billboard Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.
10/16/2024
Songwriters Armenta, Calle 24’s Diego Millán, and Cristian Avila García accompanied the SoCal frontman during the panel presented by Sony Music.
10/16/2024
Tuesday night (Oct. 15) was a very Mexican night at Billboard Latin Music Week‘s En Vivo, with stellar performances by Grupo Frontera and special guest Majo Aguilar.
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The outdoor stage at Wynwood Marketplace proved to be the perfect space to enjoy Aguilar, who sang in her very personal style with a mariachi band songs such as “La Negra”, “El Rey” and “Un Puño de Tierra” — one of the many hits penned by her grandfather Antonio Aguilar. She left no doubt of her intention to highlight the family and cultural traditions of a storied Mexican musical dynasty. She also paid a very personal tribute to Selena with “Si Una Vez.”
Majo Aguilar at Billboard Latin Music Week En Vivo Featuring Grupo Frontera and Majo Aguilar at Wynwood Marketplace on Oct. 15, 2024 in Miami Beach, Florida.
Christopher Polk
Aguilar warmed up the audience for Grupo Frontera, who hours previously had participated in the panel Making the Hit LIVE!, where Payo Solís (vocals), Alberto Acosta (bajo quinto), Juan Javier Cantú (accordion), Carlos Guerrero (drums), Julian Peña Jr. (percussion) and Brian Ortega (bass) made magic by creating a new cumbia in front of the audience at the Latin Music Week.
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On the Wynwood Marketplace stage, the band began with “Tulum,” the song they launched with Mexican star Peso Pluma, followed by other collaborations. Since their debut two years ago, they have become one of the hottest acts of regional mexicano and other genres.
“Di Que Sí” (recorded with Marca Registrada), “De Lunes a Lunes” (with Manuel Turizo), “Pienso en Ella” (with Gabito Ballesteros), “Alv,” “Hecha pa’ mí”, “Ojitos rojos” (with Ke Personajes), “Bebe Dame” (with Fuerza Regida), “En Altavoz” (with Junior H), ”No Se Va,” “Por Qué Será”(with Maluma), “Que Vuelvas”(with Carín León) and “El Amor de su Vida” (with Grupo Firme) were all in a setlist gifted to the fans, who sang word for word during the one-hour long show. It ended with “Un x100to” (originally recorded with Bad Bunny), which reached No. 5 on the Billboard Hot 100 and spent six weeks at No. 1 on the Latin Airplay chart.
Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.
Billboard Latin Music Week continued on its third day Oct. 16 with a panel on The Winning Combination of Sports and Music presented by Walmart.
The conversation, moderated by athlete manager Daniella Durán, gathered artists Piso 21 and Guillermo Novellis of La Mosca Tsé Tsé, and soccer stars Igor Lichnovsky (Inter Miami, Club América) and Leonardo “Leo” Campana (Inter Miami).
“There’s mutual admiration,” Piso 21’s Juan David “El Profe” said. “Many soccer players want to be artists, and many artists have that frustrated dream of being a soccer player.”
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“It’s true,” Campana noted. “I play soccer, but I would rather be an artist. I’m the type of person who likes to consume a music album from beginning to end.”
During the conversation, Novellis shared how his song “Muchachos, Ahora Nos Volvimos a Ilusionar” became a soccer anthem in Argentina.
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“When Leo Messi heard it, the song went viral,” the Argentine rock artist said. “Everything else was thanks to soccer, the people, the seven [soccer] matches, the astros aligning. That song is always going to be related to the happiest moments of all Argentineans and Messi.”
“Music is everything to an athlete … it’s motivation, dopamine,” Lichnovsky added. “I train with music, I change in the locker room with music. It plays a very important role in everyone’s mood … Music generates happiness and that connection with people. They can see that we are human beings and we can have fun too.”
Meanwhile, Piso 21 — whose latest single, “Fichaje del Año,” in collaboration with Ozuna, was inspired by sports — announced that their new album is dropping this week.
“The idea is to let yourself be surprised and to enjoy the whole album: 10 new songs, produced by Icon Music,” Piso 21’s Lorduy said. “We have been working on this whole album for a year. 2.1 is an album of renewal and evolution for Piso 21. There will be music to refresh, to dedicate, and to dance to.”
Over the past 35 years, Latin Music Week has become the one, steady foundation of Latin music in this country, becoming the single most important — and biggest — gathering of Latin artists and industry executives in the world. Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.
Four powerful women who have built upon the legacies of their family names — Camila Fernández, Chiquis Rivera, Lupita Infante and Majo Aguilar — sat down together Wednesday (Oct. 16) at Billboard Latin Music Week 2024 and talked about how they rose above and assumed their own path in leadership roles in regional Mexican music.
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Moderated by Luana Pagani, founder of Fairwinds, and presented by Smirnoff Ice, the artists discussed during The Legacies panel how they are taking their illustrious family names and breaking through with their own sounds.
Here are the best quotes from the panel:
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Camila Fernández: “[Our ancestors] inherit us in affection, and [fans tell me], ‘You remind me so much of your grandfather [Vicente Fernández]’. I’ve been working for 10 years for my hands. My grandfather used to say that success comes from work, not luck. It’s a mantra. You always have to have that thought. Exceed the expectations people have of you. Give honor to the family you come from; to keep elevating Mexico.”
“I need to start from zero to know [about being in the spotlight]; to earn it, that it’s not a whim of mine. Yes, I can do it! I make a fresh spin on mariachi for the new generations. Dressed as a charra and singing mariachi. My tour is called La Fernández.”
Chiquis: “From the beginning, I wanted to put a mark on my career. I want to do it with a lot of love. I’m proud to be Jenni Rivera’s daughter. She [did everything] with ovaries. She said, ‘If you don’t open this door for me I’m going out the window, but I’m going in.’ The first time I got on stage was when I was 10 years old in a competition my grandfather [Pedro Rivera] had. ‘I want to do that.’ An album of corridos. It was in 2012 that I said, ‘I want to try that’. And I sang ‘La Chacalosa’ [by Jenni Rivera] and won second place. Let them say what they say … I feel very proud of what we have been able to do, but even more proud of how I feel as a woman in my gender. We are stronger together.”
Lupita Infante: “It’s a great responsibility [the inheritance]. In the end it’s the public that decides if you continue with this career. I will never stop being [Pedro Infante’s] granddaughter. I feel that I grew up far away from the industry, from show business. My dad [Pedro Infante Jr.] passed away in 2009. My grandfather is long gone. And that’s where I got close [to music]. Connecting with Mexico. I’m from Los Angeles.”
“We who do the mariachi genre, it’s something very beautiful, very traditional, and it’s hard to break away, because you want to represent the genre. I am a producer as well. Change certain elements and find and look for that sound that I still have that I am respecting the mariachi.”
Majo Aguilar: “Since a long time ago I had it clear that I wanted to go forward, not sideways. Of course it helps [being the granddaughter of Antonio Aguilar and Flor Silvestre]. It is important to say it, otherwise it would be very unfair not to recognize it. That you have that surname that your family has done super important things in the industry. I admire all the girls here very much. Your mom is Jenni Rivera, you are already Chiquis, that you have achieved that with such a great mother, imagine being Jenni Rivera’s daughter, [Chiquis] you have paved so much road for us. My case is very particular, music chose me, and not music. Now I understand why I have this restlessness to sing”.
“I do mariachi with love, not to follow trends. To fuse the mariachi instruments with the tumbado format. Mariachi Tumbado is the name of my album. We have to embrace our genres, now they are in the global charts, and feel very proud”.
Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.
Yng Lvcas and Peso Pluma have a billion reasons to celebrate this week. The Mexican singer/rappers both scored their first ever ticket into the YouTube Billion Views Club this week when the clip for the remix of their smash 2023 collaboration, “La Bebe,” crossed the 10-digit line. Explore See latest videos, charts and news See […]
The 2024 Billboard Latin Music Week is in full swing, and while panels and Q&As take centerstage during the day, showcases are the place to be at night.
On Tuesday (Oct. 15), Rimas Publishing celebrated its 10th anniversary with a special showcase that featured performances by Valentina, Slow Jamz and Anonimus with surprise guests, including Randy (of Jowell & Randy). The showcase, which kicked off at 9 p.m., was held at M2 in Miami.
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Rimas Publishing 10th Anniversary Showcase in Miami.
Lito Vidaurre
Rimas Entertainment is celebrating 10 years in business, and Randy was one of the first artists to be signed to the indie label. Now, the company — also home to global superstar Bad Bunny — has evolved and launched multiple divisions, including Habibi (management company home to Karol G and Grupo Frontera) and Rimas Sports.
Before the showcase took place, Noah Assad (CEO), Junior Carabaño (vp) and Raymond Acosta (general manager, Habibi) took centerstage during Billboard Latin Music Week for a panel during which they reflected on the company’s growth and what they look for in an artist.
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“In terms of management, Raymond tells me, ‘Here is this opportunity.’ And I respond with, ‘What do you think?’ And if he says I love them, then so do I,” Assad said. “Sometimes I don’t see the vision, but someone else on the team will. If that person believes in an artist, we know there’s a reason. We trust that team member who identifies an artist and says, ‘I can do this for this person.”
The 2024 Billboard Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.
Sony Music Publishing Latin has signed Fuerza Regida frontman Jesús “JOP” Ortiz Paz and his label Street Mob Records. A leading indie label that puts out records in the Música Mexicana genre and beyond, Street Mob boasts a roster of more than 25 songwriters, producers and artists, including Chinco Pacas, Calle 24, Clave Especial and Miguel Armenta.
As one of the leading Música Mexicana groups, Fuerza Regida has helped introduce the genre to new fans around the world. The Mexican-American band’s ascent up the Billboard charts began in 2018, when Radicamos in South Central debuted at No. 35 on Regional Mexican Airplay. Since then, the band has produced a slew of hits, including “TQM,” “Bebe Dame” with Grupo Frontera, “Sabor Fresa,” “Harley Quinn” with Marshmello and many more. The group’s 2023 album Pa Las Baby’s Belikeada peaked at No. 1 on the Top Latin Albums chart and at No. 14 on the Billboard 200.
This week, JOP will join Billboard’s Leila Cobo in Miami at Billboard’s Latin Music Week as part of the Sony Music Publishing Icon Q+A.
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Recently, Fuerza Regida earned eight nominations at the 2024 Billboard Latin Music Awards, including artist of the year and album of the year, while JOP received nominations for songwriter of the year and producer of the year, along with recognition on Billboard’s 2024 Latin Power Player list.
“Partnering with Sony Music Publishing marks an exciting chapter for Street Mob Records,” said JOP in a statement. “This deal shows our commitment to exploring songwriting within Música Mexicana and beyond various genres. It’s a true reflection of the talent at Street Mob and what we’re creating together. With Sony Publishing, we’re building a partnership that aims to inspire the next generation of artists and leave a lasting impact.”
Sony Music Publishing president/CEO, Latin America and U.S. Latin Jorge Mejia said of the deal: “We couldn’t be happier to team up with an artist and executive like JOP and Street Mob Records, in order to help support and develop a fantastic stable of writers within Música Mexicana and beyond. This partnership with Street Mob is visionary and an incredible opportunity for the Sony Music Publishing family.”
Sony Music Publishing Latin director of creative Monica Jordan added: “We are thrilled to embark on this journey with JOP and Street Mob Records. We look forward to working with JOP and the Street Mob roster as they continue to innovate and push the boundaries of Música Mexicana even further.”
10/16/2024
The Puerto Rican artist spoke about collaborating with Karol G, Bad Bunny, and about the “lesbian renaissance” in Latin music.
10/16/2024