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This year, a wave of Latin music dads are either already on tour or about to hit the road, and with Father’s Day approaching, Billboard is asking readers to vote for their favorite Latin touring dad. In the list are 25 talented and loving fathers, starting with Alejandro Sanz, whose Sanz en Vivo Tour, produced […]
When Gloria Estefan becomes part of the Songwriters Hall of Fame this Thursday (June 15) in New York, it will be a historic moment for the Hispanic community in the United States.
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“Gloria is the first female Latina to be inducted into the SHOF,” confirms Linda Moran, the organization’s president/CEO, to Billboard. She will be honored alongside one of her favorite musicians, Glen Ballard, as well as Sade Adu, Snoop Dogg, Liz Rose, Jeff Lynn and Teddy Riley.
Since rising to stardom in the 1980s as the lead vocalist for the Miami Sound Machine — alongside her husband, visionary producer Emilio Estefan — Gloria Estefan has helped infuse Latino flavor into English-language pop music, breaking barriers with hits like “Conga” and “Rhythm is Gonna Get You,” and singing at the same time en Español.
On the charts, she has placed 29 songs on the Billboard Hot 100, including three No. 1 hits (“Anything For You” in 1988, “Don’t Wanna Lose You” in 1989 and “Coming Out of the Dark ” in 1991) — as well as 30 hits on Hot Latin Songs, 15 of which reached the top spot (from “No Me Vuelvo A Enamorar” in 1986 to “Hotel Nacional” in 2012).
With credits that also include “Words Get In The Way” and “Let’s Get Loud,” the Cuban-born Grammy- and Latin Grammy-winning superstar has sold over 100 million records worldwide and continues to write and record music. Last year, she released the Estefan Family Christmas album with her family, and most recently she co-wrote “Gonna Be You” with Dolly Parton, Belinda Carlisle, Cyndi Lauper and Debbie Harry for the comedy film 80 For Brady. (Oh, and she also returned to the screen as an actress in a 2022 remake of Father of the Bride, opposite Andy Garcia.)
“It still makes me very happy to write songs, and it’s always a surprise when something comes along,” Estefan tells Billboard Español. “It is nice that it has happened so many times and that it is receiving such a great honor. As long as I have something to say, you’ll be hearing from me.”
Among this year’s Songwriters Hall of Fame honorees, Estefan is one of four who first rose to fame as part of a group (the others are Sade’s Sade Adu; ELO’s Jeff Lynne and Guy’s Teddy Riley.) She’s also one of three who were born outside the United States (Adu was born in Nigeria, Lynne in England.)
This is the latest in a series of important recognitions for the artist, who in 2017 was awarded at the Kennedy Center Honors and in 2019 received the Gershwin Award for Popular Song along her husband.
Below, Gloria Estefan answers 20 questions ahead of her induction in Songwriters Hall of Fame.
1. Congratulations on this new recognition. How did you find out?
Emilio. Everyone calls Emilio when they are going to give him good news. First, he is my manager — but he likes to be the one who tells me. He came into the kitchen and I already know [something is going on from] his face. I said, “What is it?” “They’re going to give you the prize.” We have been nominated for several years and you never know. There are many songwriters who deserve this. I’m very happy.
2. As a Cuban immigrant, how do you receive this distinction?
Look, as an immigrant — not so much for me, because I think we came here to do what we love. What this means is that there is the freedom in this country to be able to achieve whatever dream you have. For me, lyrics and music have been something that had me sit with the records and read who wrote everything. I read the lyrics, I absorbed them! It helped me through very difficult times.
So as a young female musician back then, the music of others was my lifeline in difficult times, with my father’s illness [Ed. note: Estefan’s father has suffered from multiple sclerosis since she was a child.] Music has always been the most beautiful thing in my life, so the fact that my songs are that for other people is something really special — it’s a privilege that I don’t take lightly.
3. What was the first song you wrote and what do you remember from that moment?
I did a parody about our lives at my high school alma mater. [Laughs.] I actually did poetry as a kid, but that has to be the first song I ever wrote: a parody of Our Lady of Lourdes Academy. Do you know whose music it was? There was a comedian named Tom Lehrer, and he had all these songs that were funny — but serious, intellectual, they were smart and he had something to say. So I put lyrics about my school in one of his songs. That was my first song. I was 14 or 15.
4. What was the last one that you wrote, even if you haven’t published it?
Just before Thanksgiving. I felt inspired by certain things, I went out and I was with my guitar sitting there in the patio and I did it in about an hour. I really want a country star to sing it for me. It is in English. I still can’t [say what it’s called], but I like it a lot.
5. Which of your songs is your favorite or has a special place in your heart?
What kind of question is that? Do you have any children?
Three, and they are all my favorites.
Ahhh, there you have it. There are some special ones for different reasons. “Con Los Años Que Me Quedan,” I had written that song in English for the album I was working on and it didn’t fit into it. When we were writing Mi Tierra, I told Emilio, “I have a melody that I love that I think would be a tremendous song” — I reminded him of it, because I always play everything for him. And he said, “Oh, and I have the idea of a hook for that in Spanish.” We sat down and rewrote it. That one is special, because it’s the first one we wrote together.
[Also] “Anything For You,” our first No. 1 [on the Hot 100]. It kind of went through me — it wasn’t really thought out, it was like an inspiration of a feeling and it just came out.
6. How is your songwriting process? Do you have any ritual that works for you or do songs just come to you?
When I was in all the hustle and bustle of writing original records, at that time, yes: You’d finish the shows and you’d go into the studio, you’d have to write, you got ready for that. My life was a lot less complicated back the; I just was touring or doing a record, one thing or the other. Now there are endless things that pull you — but look, that song [that I mentioned before] was born naturally.
Every time I write I think, “I will never be able to do it again.” It’s like being pregnant [Laughs.] When you have a baby, you say never again, and then you think, “Wow, this didn’t exist before, how nice to be the vehicle for that.” Inspiration absolutely requires an idea, the hook or an emotion that you are expressing. With each one it is different. There is a craft — which is knowing that I can do this verse better, I can find another way to express this or a better rhyme for it — and there is inspiration, which is 15 minutes.
7. Who have been your biggest influences as a songwriter?
Carole King, as a child. Stevie Wonder. Elton John. The Beatles; I was the biggest Beatles fan. All of them. I admired the novelty of it, like Elton John’s Goodbye Yellow Brick Road, I would listen to it and listen to it and listen to it, and I would read the lyrics and say, “What is this about?” because I was a girl. And it kind of opened my mind. That and Stevie Wonder. Songs in the Key of Life, Innervisions. It’s not that I said “I want to be like them”, it’s that their music touched my soul.
8. How do you enjoy writing more today? Alone or accompanied?
Look, when you are looking for something new, obviously the fusion is spectacular. Me and Diane Warren — she doesn’t write with anyone, she’s lonely, and so am I. I prefer to write alone, because a lot goes on in my head. I always write by hand, because I like to have a big notebook to put all the ideas I’m having — but with her, something else came out, we would bounce things off each other and sometimes we’d end up with a really dirty skit before the song. ¡Ay Dios mío! We laughed a lot, so that was enjoyable. Emilio likes to write down all the ideas, and then I develop them. But I definitely like it better alone.
9. From the Latin music market, who have you enjoyed working with?
[Peruvian singer-songwriter] Gian Marco is spectacular, he’s a poet. I would listen to his songs and say, “Gian Marco, this can sound amazing in English,” and Emilio would give him some ideas. For example, “Tu Fotografía” arose from a photo of Emilio’s parents getting married in Cuba that we had in the living room — and Emilio said that every day, when he saw that photograph and saw his parents, you know, he could see his whole life ahead, and what would happen when he was not there.
Then Gian Marco was inspired. I think we were in the Dominican Republic when we wrote that song, and when he gave it to me, I thought of my [own] father and said, “Your picture.” I have lived my father more in photos in reality, so it is a spectacular collaboration. I admire him very much.
10. As a songwriter, are you more of a morning person or a night person?
Oh, most of my songs have been born between midnight and 6:00 a.m., when my husband is asleep, my children are asleep, no one bothers me. And I think that 3 in the morning is very spiritual cosmically. Most people are sleeping in our hemisphere and it kind of opens the channel of inspiration a bit. But the other day I wrote at 5:00 in the afternoon out there. It was beautiful. There was sunset, it was very windy, but I had the inspiration, so.
11. What song by another artist, in English or Spanish, would you have liked to write?
So many. I always say “Man in the Mirror,” that Glenn Ballard worked on with Michael [Jackson] — and he’s also being inducted to the Songwriters Hall of Fame. I really admire his music: Jagged Little Pill [by Alanis Morrissette], I still hear it and go “wow, this is groundbreaking” — and it’s because it’s real, a lot came out from Alanis’ emotion at the time. But the songwriters, they nailed it. It was spectacular.
12. Any contemporary singer-songwriter that has impressed you lately?
There are many. I love Rosalía; I think she sings and has chops and does interesting things. When I’m at home getting ready, I put on pop music, and I love to see that there are so many women [having success right now]. And I love country. It’s hard to point out a singer-songwriter right now, besides Gian Marco who I love. I just did a song for Diane Warren with Debbie Harry, Dolly Parton, Belinda Carlisle and Cyndi Lauper (“Gonna Be You” for the movie 80 For Brady). That was fun.
13. What did you enjoy the most about that experience?
I actually liked the song — I thought it captured the ’80s, that era a little bit, and it’s 80-year-olds in the movie and we were able to collaborate with women who in the ’80s were doing our thing. So, it was interesting. It was good. And to be with Dolly — I love Dolly Parton, I admire her a lot.
14. Is there a perfect song for you?
The only perfect song is the one that moves your soul, makes you cry, or gives you goosebumps. The one that touches someone’s heart or mind. That’s the beauty of music, that there is an incredible variety. I get moved by many genres, many artists.
15. Can you name one song that moves you in particular?
“Chances Are” by Johnny Mathis. It takes me back to a time in my life when I was a little girl, my mother would put the record on and I would sit down and listen to it. Later I bought the record and played it. Johnny Mathis has a voice that means a lot to me in my life, it’s a time.
16. Last year we saw you again as an actress in Father of the Bride, and this year Emilio plays the father of Jeff Bezos in Bezos: The Beginning. Did you give him any advice or guidance for his acting debut?
Emilio shouldn’t be given advice… Jeff Bezos’ father wanted Emilio, and Emilio told him: “I don’t memorize anything, I’m going to say what I want.” [Laughs.] Only Emilio Estefan can do that. He invented his own script, and he did a spectacular job, because it really came from his heart. I tell him jokingly that he’s on the English pill, because all of a sudden he’s speaking perfect English — and I’m like, “What happened?”
17. As part of a family of musicians, what is a typical day like at home? Do you constantly listen to music or do you prefer some silence?
There’s always some news show playing in the kitchen. Emilio watches the news early in Spanish. I listen to music when I’m getting ready, when I’m putting on makeup to go out. Now more than before, because before I had it so much in my life that I wanted silence at home.
18. And what do you listen to?
I use playlists. In Apple Music I play pop, which I really like. I play country, which has songs with very emotional stories. I heard dance the other day; I really like Tiësto, what he’s doing. I like to explore. Muisc for me it’s more of a mood than a specific artist. I love Pink, I listen to her entire album.
19. Are you going to sing at the Songwriters Hall of Fame ceremony? If so, what?
Yes, they told me two songs: One that someone else will sing, and one sang by me. What do you think I should sing?
Well, it’d be nice if you sang something in Spanish, maybe one of the songs you have in both languages, do a verse in Spanish and another in English.
Good idea!
20. If you could sing only one single song for the rest of your life, yours or from another artist, what would it be?
“Mi Tierra.” I didn’t write it, but it touches my heart.
Eladio Carrión has defied expectations, following his career from comedic prowess to musical stardom; a testament to the power of chasing dreams and unyielding passion.
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In 2017, Eladio Carrión transitioned from being a Vine comedian to a celebrated singer. He bursted into the music scene by collaborating with Ele A el Domino and Ñengo Flow on the hit track “Me Enamoré de una Yal.” Since then, Carrión has amassed an impressive catalog of successes and collaborations, including notable artists like Rauw Alejandro and remixes featuring Cazzu and Myke Towers, to name a few.
Carrión’s talent and hard work caught the attention of Rimas Entertainment – the label behind Bad Bunny and Karol G, arguably two of Latin Music’s biggest global superstars. He joined their roster, leading to the release of his debut album, Sauce Boyz, in 2020. The introductory compilation landed the young trap star in the top ten on the Billboard Top Latin Albums chart in its first ten weeks, and Carrión his first Latin Grammy nomination for Best Rap/Hip Hop song for “Kemba Walker,” with Bad Bunny.
However, these accomplishments are just the tip of the iceberg for Eladio Carrión.
In a recent collaboration, Billboard and Tequila Don Julio embarked on a 70-hour journey with the Puerto Rican singer to celebrate hispanic entrepreneurs, delving into the depths of his passion, heritage, and the legacy he aims to create, offering fans a unique glimpse into Carrión’s artistic world and the inspirations that drive his musical journey.
Eladio Carrión and Don Julio González, the late founder of the iconic tequila brand, share a familiar spirit. Carrión’s dedication to music and González’s commitment to tequila-making reflect their unwavering pursuit of excellence. Just as Carrión’s passion fuels his musical journey, González’s passion for tequila led him to create the world’s first Critstalino, Tequila Don Julio 70 Crystal Añejo, a testament to his dedication to pushing boundaries and leaving a lasting legacy.
Hour 24: Heritage & Foundation
Day one, we meet Eladio in his beloved hometown of Humacao, Puerto Rico. Born into a military family in Kansas City, Missouri, Carrión moved around a lot, briefly living in Alaska, Maryland, and Hawaii before eventually calling Puerto Rico his permanent home after his father’s retirement in 2005.
Humacao, located on the picturesque east coast of Puerto Rico, with its breathtaking Caribbean blue sea crashing against rocky cliffs, became the backdrop that shaped Carrión’s childhood and transition into adulthood. He describes his hometown as his sanctuary, his peaceful haven amidst the chaotic life of a superstar in the making. He says it is his “paz,” where he finds solace and inspiration.
Throughout his transient childhood, one constant remained: music. Carrión recalls how it has always had a profound impact on him from a young age. He fondly remembers his father, whom he endearingly calls “Papi,” introducing him to salsa music at home. Fascinated by the storytelling aspect of salsa songs, he wondered how the singers effortlessly conveyed their narratives. This early exposure planted the seeds of his passion for storytelling through music. “I think that today a lot of my music, you will find that I tell stories, and it started with salsa,” he states.
During this time, Carrión also discovered hip-hop. He absorbed whatever played on the radio and embraced the wordplay of artists like Eminem, thanks to his older sisters’ influence. So, when the young artist landed in Humacao amidst the hype of reggaeton, he had an ear for something his middle school classmates likely didn’t – hip-hop and R&B.
Hour 48: Rehearsals
For the next part of our journey, we’ve left the sunny isles of the Caribbean and traded it in for the bustling lights of Las Vegas, where a laser-focused Carrión is preparing for his festival run. Here, we spoke to the singer about his artistic process.
Carrión’s music is a captivating blend of trap, reggaeton, and hip-hop that keeps evolving as he hones his lyrical style. Reflecting on his creative approach, he finds himself in the zone when the right mood, people, and rhythm come together. He describes spending hours on end, fully committed to perfecting his songs and only re-emerging from the booth when he’s achieved his goal. He passionately admits that his worst nightmare would be releasing an album without giving it his all, a feeling he’s grateful to have never experienced.
“I make a record, and I come out so mentally drained because usually, I give my 200%. And it’s not because I have to, because I want to,” he explains. “I say it in the song, ‘Mbappe,’ ‘Every record I come out is better than the last one,’ and it’s always going to be like that!”
Beyond his music, Carrión takes pride in being heavily involved in the production of his shows, working closely with his production team to shape the future experience for his fans. Proudly, the trap artist boasts that his success is shared, thanks to his team’s commitment, who tirelessly work alongside him towards the same goal.
With an unwavering devotion, he crafts songs brimming with emotion, storytelling, and authenticity, capturing the attention and respect of both his audience and peers in the Latin music scene. He explains that with every record, he aims to leave behind a legacy track that fans can revisit for years.
Hour 70: Showtime
After days of meticulous preparation, we caught up with Carrión 1,300 miles away from our last encounter, in Austin, Texas, hours leading up to his highly anticipated performance on the Billboard Stage at SXSW.
“The Sauce Gang keeps growing,” he exclaims proudly. “A few years ago, I didn’t fill a place with 500 people, and now we are doing shows with 40,000, 35,000 people. It’s nice to connect with people through music or a record.”
Connecting with his fans is where the Puerto Rican singer sees all his efforts coming to fruition. Ahead of a sold-out show, Carrión takes a moment after soundcheck to say hello to a few fans eagerly waiting in hopes of an encounter with the star. The “Sauce Gang,” as he endearingly calls his fans, is an embodiment of living your truth and exploiting the unique parts of yourself that make you.
He reflects that being on stage is the most fulfilling part of his musical career. Albeit traveling and living out of suitcases, connecting and singing alongside his sauce gang makes it all worth it. Known for his electric shows, he delivers his enigmatic performance full of high energy, leaving a lasting impression and inspiring people of all ages to approach life with determination and a strong work ethic.
In Carrión’s words, “I think I have a story that people might see and say, “Wow, if he could do it, I can do it. Nothing is impossible. I want to inspire youth and people who are older than me, everybody, to have that mentality of: ‘If you’re going to do something, do it right,’ ‘If you’re going to dream, dream big,” “If you’re going to attack, attack with all your might.’”
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En la última serie de tres partes, “70 Horas con Eladio Carrión x Tequila Don Julio”, Billboard y Don Julio se embarcaron en un viaje de 70 horas con el cantante puertorriqueño Eladio Carrión, adentrándose en las profundidades de su pasión, herencia y el legado que busca crear. Echa un vistazo a la Hora 70. […]
The 2023 Heat Latin Music Awards (Premios Heat)—which recognizes renowned and up-and-coming artists who are making a buzz in the Caribbean and Latin American regions—aired live from Cap Cana in The Dominican Republic on Thursday (June 8), and featured many memorable moments.
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Karol G, Feid, and Bad Bunny led the nominations with six each, followed by five-time nominee El Alfa. Romeo Santos and Bizarrap each scooped four nominations.
The big winner of the night was Karol G, who took home the coveted song of the year award for “Provenza.”
But beyond awarding the best urban artist, the best new artist, the best music video, and the best collaboration, to name a few categories, Premios Heat captured star-studded performances, special awards and tributes, and memorable speeches.
Below, check out some of the best highlights from the eighth edition of the Heat Latin Music Awards:
1. Hottest Song of the Moment: On the Premios Heat carpet, Billboard asked artists to share the hottest song of the moment and the answers ranged from perreo to pop. Reggaeton veteran Maldy said the song he can’t stop listening to — and dedicates to his wife — is YNG LVCAS and Peso Pluma’s “La Bebe (Remix).” Mau y Ricky gave Billboard an exclusive and sang a snippet of their upcoming collaboration with Argentine newcomer La Joaqui. Also, LAGOS crooned us with Lasso’s “Ojos Marrones,” which he helped compose.
2. Jay Wheeler’s in Love: The Puerto Rican artist, who’s making the rounds with his single “Pacto,” arrived at the Premios Heat with his wife and Venezuelan singer Zhamira Zambrano. It was a special night for the newlyweds as they not only took center stage to perform their pop ballad “Dicelo” but Wheeler also nabbed the award for best artist north region. “Don’t be afraid to fall in love because it’s beautiful. I’m married and I’m very happy,” he said during his acceptance speech.
3. Mike Bahia’s Surprise Award: At the eighth edition of Premios Heat, Colombian artist Mike Bahía was surprised with a special award called Lo + Heat for being part of the Heat family since its inauguration in 2015. During his acceptance speech, Bahía expressed that life has been in charge of reminding him not to quit. “Today I realize why life reminds me how beautiful it is to walk with a team. It wouldn’t make sense if I didn’t have someone to share it with. Love and honor your family always,” he said.
4. The New Wave of Latin Acts: The Heat Latin Music Awards is known for not only supporting up-and-coming Latin artists but also offering a platform where their hard work is recognized. Keeping their mission firm, this year’s awards show included a segment where a wave of emerging acts took center stage. They were Mar Rendon, who performed a rock version of Nek’s “Laura No Esta;” Teo (Fanny Lu’s son), who performed a medley of two original songs; Kunno and Dayanara, who performed their collaboration “El Ganado;” Xofi, who performed an infectious bachata; and Elena Rose, who performed “Bayamón.”
5. A Grupo Niche Tribute: Premios Heat celebrated the 43-year trajectory of Grupo Niche for its impact on music with a star-studded tribute. Joining the Colombian salsa group on stage to sing some of their timeless hits were Eddy Herrera, Mike Bahía, Yahaira Plasencia, and Yeison Jimenez. “This award is and will always be for Jairo Varela, creator of this iconic band,” the ensemble said during its acceptance speech.
Karol G was the big winner at the 2023 Heat Latin Music Awards (Premios Heat) on Thursday (June 8), taking home the awards for best urban artist, best video for “Mientras Me Curo del Cora,” and song of the year for “Provenza.”
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The Colombian star, Bad Bunny, and Feid had led nominations for the ceremony, tallying six each.
The fan-voted awards ceremony—held live from the beach in Cap Cana, Punta Cana, The Dominican Republic, and aired on the HTV and TNT networks—recognizes renowned and up-and-coming artists who are making a buzz in the Caribbean and Latin American regions.
“It’s an experience. It’s the musical platform where you can make a real connection—the beach gives us that feeling of closeness,” Premios Heat founder Diana Montes tells Billboard. “What was clear to me when we did the treatment of the awards is that I did not want to do them in the United States for various reasons beginning with we did not have the resources to compete with the larger awards show. Initially, we spoke with Cartagena de Indias but for some reason, we arrived in Cap Cana, and we’ve been hosting the awards here for nine years now. That’s the difference from a traditional award, here you see everyone working and networking but in a bathing suit and with a beer in hand.”
Below, check out the complete 2023 Heat Latin Music Awards winners list:
Best Male ArtistBad BunnyChristian NodalRomeo SantosAlejandro FernándezPrince RoyceWisinOzunaFeid — WINNERMaluma
Best Female ArtistShakiraKarol GTiniRosalíaFarinaGreeicy — WINNERNatti NatashaEmilia MernesKim LoaizaGloria Trevi
Best Group or BandGrupo FirmeWisin & YandelPiso 21Zion & LennoxMoratReikServando y FlorentinoGrupo Niche — WINNER
Best Rock ArtistMorat — WINNERJuanesManáNo Te Va GustarFito PáezLeivaLos CaligarisLeon Larregui
Best Pop ArtistLassoSebastián Yatra — WINNERKany GarciaCamiloAxelCarlos RiveraDanny OceanAndrés CepedaLali
Best Urban ArtistBad BunnyKarol G — WINNERFeidArcángelEladio CarriónRyan CastroRauw AlejandroJustin QuilesEl AlfaFarruko
Best Tropical ArtistCarlos VivesRomeo Santos — WINNERSilvestre DangondMarc AnthonyVíctor ManuelleFelipe PeláezAméricoEddy HerreraJandy Ventura
Best Artist South RegionDukiLIT KillahTruenoNicki NicoleEmilia MernesTiago PZKCris MjBizarrap — WINNERWos
Best Artist Andean RegionFanny LuDanny OceanGoyoMike Bahia — WINNERDekkoManuel TurizoRyan CastroBlessdFarinaAndreína Bravo
Best Artist North RegionFarrukoSechDalexKim LoaizaChris AndrewJay Wheeler — WINNEREl AlfaMoraJustin QuilesChris Lebron
Best New ArtistPolimá WestcoastLola ÍndigoQuevedoEdén MuñozBrrayChris LebronLIT Killah — WINNERKim Loaiza
Musical PromiseTEOElena RoseYoung MikoPaopaoDayanaraMario Bautista — WINNERÁngel DiorADSOVillano AntillanoMar Rendón
Influencer of the YearDomelipa — WINNERKunnoYeri MuaMont PantojaLa SeguraBriandaMarkoLele PonsKevlex
Best Popular Regional ArtistChristian Nodal — WINNERAlejandro FernándezCarin LeónPaola JaraJessi UribeGrupo FirmeGrupo FronteraYeison JiménezEden Muñoz
Best Dominican Urban ArtistEl Alfa — WINNERAngel DiorRochy RDChimbalaLa MaterialistaBulovaLa InsuperableFlow 28Rosaly Rubio
Best Video“Mientras me Curo del Cora” – Karol G — WINNER“For Sale” – Gilberto Santa Rosa, Carlos vives“La Reina” – Maluma“Le Pido a Dios” – Feid“Mi Pecadito”- Mike Bahía, Greeicy“Ambulancia” – Camilo, Camila Cabello“Cairo” – Karol G, Ovy on The Drums“Suegra” – Romeo Santos“Tití Me Preguntó”- Bad Bunny
Best CollaborationKarol G, Shakira – “TQG”Rauw Alejandro, Baby Rasta – “Punto 40”Arcangel, Bad Bunny – “La Jumpa” — WINNERRomeo Santos, Chris Lebron – “SIRI”Ozuna, Feid – “Hey Mor”El Alfa, Zepekeño, El Pepo Show – “Arrebatao Remix”Lasso, Sebastián Yatra – “Ojos Marrones”Kany Garcia, Christian Nodal – “La Siguiente”Mora, Feid – “La Inocente”
Best Content, Music PlatformMolusco TVDimelokingAlofoke Media — WINNEREl ChomboRapetón
DJ of the YearDj Adoni — WINNERGordoTiëstoDiploMarshmelloBizarrapDj TornallVíctor Cardena
Song of the Year“La Bachata” – Manuel Turizo“BZRP Music Sessions #53” – Bizarrap, Shakira“Despechá” – Rosalía“Feliz Cumpleaños Ferxxo” – Feid“Los Cachos” – Piso 21, Manuel Turizo“Tití Me Preguntó” – Bad Bunny“Provenza” – Karol G — WINNER“La Fórmula” – Maluma, Marc Anthony“BZRP Music Sessions #52” – Bizarrap, Quevedo“Bendecido” – El Alfa, Farina“Me Porto Bonito” – Bad Bunny, Chencho Corleone
With Pride Month in full swing, Billboard is asking its readers to vote for which Latin LGBTQ artist they currently have on repeat. The fan-based poll consists of the 11 artists that were included in our “LGBTQ Artists We’re Obsessed With” list published on June 1st. Explore Explore See latest videos, charts and news See […]
While superstar musicians from Puerto Rico, Colombia and across the Americas have raised the profile — and bottom line — of Latin music in recent years, 2023 is turning out to be a breakout year for a particular kind of Latin music.
Regional Mexican music consumption in the United States jumped 42.1% year to date through May 25, according to Luminate. The genre — comprised of banda, corridos, norteño, sierreño, mariachi and more subgenres — had 5.81 million equivalent album units [EAUs] in the first 21 weeks of 2023 compared to 4.09 million EAUs in the prior-year period. EAUs combine album sales in addition to track sales and streams converted into album units.
That outpaces gains in the Latin genre overall (+23.1%), as well as country (+21.7%), dance/electronic (+15.5%), rock (+12.4%) and pop (+10.3%), as well as the overall market (+13.4%). Only K-pop — up 49.4% year to date as Korean music companies partner with U.S. labels to further penetrate the U.S. market — has performed better than regional Mexican.
The numbers are on track with Mexican music’s exponential and global growth — which Billboard has been reporting on — over the past few years. The legacy genre, which has been around for more than a century and a half, has experienced a newfound popularity, ushered in by a new generation of Mexican and Mexican-American artists who have subtly fused core traditional sounds with urbano/hip-hop styles appealing to a younger, digitally connected audience — mostly notably Eslabon Armado, Peso Pluma and Grupo Frontera.
About 99% of regional Mexican consumption comes from streaming. Through May 25, on-demand audio streaming from services such as Spotify and Apple Music accounted for about 90% of consumption of regional Mexican music. The remaining streaming consumption came from video streaming platforms such as YouTube and programmed streams from Pandora and other non-interactive radio services. Physical sales are not important for the genre — some artists are digital only — accounting for about 1% of total consumption.
Collaborations have driven success for regional Mexican artists, with Elsabon Armado and Pluma’s hit single, “Ella Baila Sola,” and Grupo Frontera’s collab with Bad Bunny both reaching the top 5 of the Billboard Hot 100 in May. Both songs are currently part of a handful of regional Mexican songs that are surging on the Billboard Global 200 chart, where representation of the genre went from notably absent to now comprising nearly 10% of the entire ranking. Sixteen regional Mexican songs have debuted on the Hot 100 as of June 2; the chart dated May 6 set a record, with 14 positions occupied by regional Mexican tracks and another held down by a remix of Latin urban artist Ynvg Lvcas’s “La Bebe” featuring Pluma.
Latin music has soared in recent years with the help of artists such as Puerto Rico’s Bad Bunny and Colombia’s Karol G. In 2022, Latin music consumption grew 28.2% and was the No. 5 genre in the U.S. behind R&B/hip hop, rock, pop and country. Bad Bunny alone accounted for 6.7% of Latin consumption in 2022 when his album Un Verano Sin Ti finished the year as the top album in the United States and put 24 tracks into the Hot 100 chart.
Regional Mexican represented 18.2% of Latin consumption in 2022, about the same as the prior two years (19% and 18.7%). But through May 25, a handful of standout successes helped regional Mexican increase its share of Latin consumption to 20.1%.
Eslabon Armado is the leading regional Mexican act thus far in 2023. The four-piece group from California’s central valley accounted for about 8% of regional Mexican consumption through May 25 and boasted the second-highest consumption of any Latin artist behind Bad Bunny. That’s translated into chart success, including reaching No. 4 on the Hot 100 with “Ella Baile Sola” and reaching No. 6 on the Billboard 200 albums chart with Desvelado on DEL Records. The second- and third-leading regional Mexican artists, Ivan Cornejo and Junior H, both rank amongst the 11 most popular Latin artists in terms of EAUs — behind Colombian superstar Shakira and ahead of American-born Puerto Rican rapper Eladio Carrion.
This year, the top regional Mexican albums are dominated by artists, not compilations. Sony Music Latin’s Fuerza Regida has both the top album, Pa Que Hablan, and the No. 4 album, Sigan Hablando. Last year’s top albums, Modo Despecho and Cantina Mega Mix, rank at No. 6 and No. 7, respectively. In the same period in 2022, nine of the top 10 regional Mexican albums were compilations such as Universal Music Group’s Modo Despecho, Cantina Mega Mix and Cumbias de Microbusera. Corta Venas by DEL Records’ Eslabon Armado was the lone artist album in last year’s top 25 regional Mexican albums.
Collaborations have added to regional Mexican artists’ success in 2023. Eslabon Armado’s share of the subgenre increases from about 8% to 9.6% when collaborations with Cornejo, Junior H, Grupo Frontera, Fuerza Regida and Luis R. Conriquez are counted. Fuerza Regida’s standalone recordings and collaborations with Grupo Frontera, Natanael Cano, Peso Pluma, Juanpa Salazar, Marca Registrada, Cornejo, Becky G and others in the top 200 regional Mexican artists give the group a 9.2% share of regional Mexican consumption.
Ten years ago, Colombian music executive Diana Montes created the Premios Heat (Heat Latin Music Awards) brand with the mission to not only support and develop up-and-coming Latin artists but also offer a platform where their hard work is recognized.
The awards show officially launched in 2015 via the HTV and TBS networks and counted on the support of artists such as Juanes, Juan Luis Guerra, Nicky Jam and a then-rising J Balvin. “It was beautiful because truthfully, Premios Heat was born big already,” Montes, who has a 25-year career in music, tells Billboard.
Now, its eighth edition airing from Cap Cana in the Dominican Republic on Thursday, June 8, via HTV and TNT, the 2023 Heat Latin Music Awards is led by six-time nominees Karol G, Feid and Bad Bunny, followed by five-time nominee El Alfa and, with four nominations each, Romeo Santos and Bizarrap. Confirmed performers include El Alfa, Mau y Ricky, Greeicy, Mario Bautista, Grupo Niche and many more.
But beyond an awards show — which focuses on talent charting in Latin America as opposed to the United States — the Premios Heat brand has a festival franchise and “La Nueva Cepa,” a new partnership with Warner Music Latin and hitmaker Master Chris, to help promote newcomers making a name for themselves in their countries, as they’ve done in the past with Ryan Castro, Anitta, Yahaira Plasencia and Dekko.
“In five years, without a doubt, Premios Heat will be the strongest music brand in Latin America,” Montes assures. “We see it by our numbers, by the growth of the awards and the festival. We are more than an award; we are a television platform, and we see ourselves developing artists as a label in the future.”
In the below Q&A, Montes takes us more in-depth into the Heat Latin Music Awards:
Anitta
Premios Heat/Carlos Zambrano*
Can you briefly explain what Premios Heat is and why are they held on the beach?
It’s an experience. The musical platform where you can make a real connection—the beach gives us that feeling of closeness. What was clear to me when we did the treatment of the awards is that I did not want to do them in the United States for various reasons beginning with we did not have the resources to compete with the larger awards show. Initially, we spoke with Cartagena de Indias but for some reason, we arrived in Cap Cana, and we’ve been hosting the awards here for nine years now. That’s the difference from a traditional award, here you see everyone working and networking but in a bathing suit and with a beer in hand.
How do you determine the nominees for each awards season?
They were initially chosen by the artists that rotated on HTV. Right now it is a mix of HTV, LosHeat.TV—our new platform that in its second year debuted as the best platform in Latin America, following TikTok—and what we see in the Latin American regions. We visit many countries. We have very young people monetizing the local charts and social media in countries like Peru, Ecuador, Colombia, and the Dominican Republic.
The Heat Latin Music Awards has stood out for discovering, supporting and promoting emerging talents such as J Balvin, Karol G, Bad Bunny and many more: Which artist of the new generation do you see possibly reaching that superstar status?
We have Dekko here, who won the 2022 musical promise award. I feel that he is already doing a crossover. I see a very strong Dayanara Peralta from Ecuador, with impressive numbers. I see Mar Rendon and an ADSO doing very interesting things. I see a Young Miko, who carries a very strong movement. We have seen the musical movement in Latin America very closely and the important thing for us is not to look at what’s sounding or trending in the U.S. but rather what’s happening in Peru? What’s happening in Colombia? I feel that these artists need a platform and we have the vision to see that great talent.
Can you elaborate a bit more on the “La Nueva Cepa” initiative and its importance?
It’s an idea we’ve been around for a long time and basically celebrates Master Chris’ 25 years as a music producer. Instead of making a record with artists he has produced like Alexis y Fido, Greeicy, and J Balvin, he wanted to follow the Heat Awards philosophy and discover the talent that exists in Latin America. We are not a record label but on our platform, we have developed many talents. With this initiative, what we are going to do is record them, make videos for them, and put them on HTV.
Marshmello has achieved his first-ever No. 1 entry on the Billboard Latin Airplay chart (dated June 9) with his Manuel Turizo-assisted “El Merengue,” becoming the first non-Latin genre artist to top the chart in 2023.
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The infectious EDM-merengue fusion, which dropped on March 2, finds Turizo singing about not getting over an ex and drinking his sorrows away.
Additionally, “El Merengue”—named after the traditional Dominican music genre—reached No. 1 on Billboard’s Tropical Airplay chart (dated April 8). The song sent Turizo’s own “La Bachata” to No. 2 after 14 weeks in charge.
Below, check out the complete lyrics translated into English:
I’m tired of thinking about youWith my heart brokenThere’s sun but it’s cold since you leftI’m only drinkingLooking at your photosWanting to delete them but I can’t
I should’ve said I’m sorryTo not hold anything backThe kisses I didn’t give youI should’ve stolen them from youMissing you has meWith my eyes redIt’s not the same as being aloneThan being alone and in love
I said I forgot about youBut I didn’t forget youAy, ay, ayI also said I got over youBut I haven’t gotten over youDrunk I said I forgot about youBut I didn’t forget youAy, ay, ayI also said I got over youBut I haven’t gotten over you
Entering the club, I saw her, I saw her, I saw herShe was dancing aloneDancing aloneI got close, I got close, I got closeAnd the hours flew byA couple of hours
Tell me, without shame tell meAsk me whatever you want Except to forget about youWhen one is drinkingThey don’t measure words Today I apologizeIf one day drunk
I said I forgot about youBut I didn’t forget yoAy, ay, ayI also said I got over youBut I haven’t gotten over youDrunk I said I forgot about youBut I didn’t forget youAy, ay, ayI also said I got over youBut I haven’t gotten over you
Entering the club, I saw her, I saw her, I saw herShe was dancing aloneDancing aloneI got close, I got close, I got closeAnd the hours flew byA couple of hours