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Latin

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Rimas Publishing — home to renowned songwriters and producers such as Bad Bunny, Eladio Carrión, Mora, and Súbelo NEO — has inked a strategic partnership with music metadata Muso.AI, Billboard has learned. Focused on businesses, catalogs, and individual profiles, the new deal will provide a new standard for next-generation transparency that will directly benefit Rimas’ […]

Colombian singer and rapper Gloria “Goyo” Martínez was among the artists who attended the Victoria’s Secret World Tour premiere event, which took place on Wednesday (Sept. 6) in New York. After walking the pink carpet, Goyo performed her new song “Tumbao” from her forthcoming album, her first as a solo artist (following a successful run with […]

Five years after making a move, Pitbull returns to WME.
The Grammy Award-winning rapper, singer and songwriter is once again represented by the talent agency worldwide in all areas.

The Cuban-American artist (real name: Armando Christian Pérez) originally signed with WME in 2017, leaving 17 months later for an arrangement with United Talent Agency.

His new deal is inked ahead of the release of his 12th studio album Trackhouse, named after the NASCAR racing team he co-owns.

The U.S.-born star returned to the road in 2022 for the North American Can’t Stop Us Now Tour with guests Iggy Azalea and Sean Paul, and his SiriusXM Globalization DJs play to heaving rooms across the country. Next month, he’ll embark on a major trek with Enrique Iglesias and Ricky Martin for The Trilogy Tour, produced by Live Nation.

It won’t be the first joint trek for these Latin stars. In 2017, Enrique Iglesias and Pitbull went on tour with CNCO as the opening act. The trek grossed $38 million and sold 415,000 tickets, according to Billboard Boxscore numbers.

“With billions of audio streams and video views plus hundreds of gold and platinum certifications,” reads a statement from WME, “Pitbull has one of the most impressive careers in music history along with being a force in brand partnerships.”

Outside of music, Pitbull founded Sports Leadership Arts and Management (SLAM!), tuition-free public charter schools across the U.S, and he has joined self-help guru Tony Robbins, for numerous speaking engagements around the world.

Earlier this year, the Miami, FL artist joined YouTube’s billion-views club for the fourth time with his Billboard Hot 100 leader from 2011, “Give Me Everything,” featuring Ne-Yo, Afrojack and Nayer.He previously reached the streaming milestone with his second Billboard Hot 100 No. 1 “Timber” (featuring Ke$ha), “Rain Over Me” (featuring Marc Anthony) and Jennifer Lopez’s “On the Floor.” “Give Me Everything”.

RBD‘s influence on pop culture is undeniable. Perhaps the most successful Latin pop group of the past two decades, RBD has moved the masses since it launched in early 2000s when it was selling out stadiums and arenas across the globe. Twenty years later, the band is doing it all over again with their 2023 […]

Billboard announced Tuesday (Sept. 5) the launch of Billboard Brasil, expanding its footprint in South America.
“We are thrilled to be launching Billboard in Latin America’s biggest music market,” said Hannah Karp, editorial director of Billboard. “We look forward to serving Portuguese-speaking fans and creators around the world as their No. 1 source of news and insight about the business of music—with unparalleled access to the artists who power it.”

Added Dana Droppo, Billboard‘s chief brand officer, “We were inspired to bring Billboard to Brazil. We have a great team in place for what feels like a significant moment for the Brazilian music industry, which is gaining strength in international markets. We feel that this will be a new era of success and growth for Billboard.”

According to a press release, the first print edition of Billboard Brasil is set to arrive on newsstands in the coming weeks. The inaugural issue will feature exclusive coverage of The Town, the five-day festival in São Paulo, taking place now through Sept. 10. To celebrate the launch of the first issue, Billboard Brasil will host an afterparty. Additional details are forthcoming.

“Billboard is a solid brand, and we look forward to welcoming it to the Brazilian market. We are excited to develop an innovative format for bold, differentiated, and comprehensive projects,” said Fátima Pissarra, CEO of Billboard Brasil, who previously spent eight years at VEVO.

“There is a big gap in music coverage and, at the same time, a very strong market,“ said Débora Miranda, editor-in-chief, Billboard Brasil, who has been working in cultural coverage for 25 years. “It is a joy to be part of a project whose mission is to reflect the musical diversity of Brazil and a privilege to do this with one of the most important brands in the world.”

With over 30 years of experience in music journalism, Sergio Martins will be responsible for exclusive articles and interviews in the print publication. “We want to make a magazine that unites entertainment with quality content,” said Martins, musical director & artistic curator, Billboard Brasil. “At Billboard, all musical styles will have a voice and their stories will be told by an attentive and talented team.”

Carlos Scappini, Marcus Buaiz, Marcello Azevedo, Murilo Henare, Raquel and Michel Kury round out the publication’s operations team.

Billboard Brasil adds to the list of the publication’s international editions, including Billboard Japan, Billboard Korea, Billboard Arabia, Billboard Español and others.

TOMORROW X TOGETHER and Anitta are combining K-pop and Latin pop in their new collaborative single “Back for More,” the artists announced on Tuesday (Sept. 5). What’s more, they will debut the track with a performance at the MTV Video Music Awards on Sept. 12, days ahead of its Sept. 15 release. “Back for More” […]

Maná has launched a local social impact initiative as part of the second leg of the group’s México Lindo y Querido Tour. According to a press release, the iconic Mexican rock band will donate a portion of proceeds from their stint to 11 local service organizations that provide need-based services and four national advocacy and […]

Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel are confirmed to perform at the 2023 Billboard Latin Music Awards, set to take place Thursday, Oct. 5.

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Billboard and Telemundo announced Tuesday (Sep. 5) the first round of performers who will take the stage at the Watsco Center in Coral Gables, Florida. The show will be broadcast live on Telemundo and simultaneously on the Spanish entertainment cable network Universo, on Peacock and on the Telemundo app. Throughout Latin America and the Caribbean, it will be available on Telemundo Internacional.

This year, Mexican music sensation Peso Pluma leads the list of finalists with 21 nods across 15 categories, including Artist of the Year, Songwriter of the Year, Global 200 Latin Artist of the Year and Top Latin Album of the Year. His collaboration with Eslabon Armado, “Ella Baila Sola,” is up for six awards, including Hot Latin Song of the Year, Global 200 Latin Song of the Year and Sales Song of the Year. And his hit with Yng Lvcas, “La Bebe,” competes in five categories, including Hot Latin Song of the Year and Latin Rhythm Song of the Year.

Following Peso Pluma are Bad Bunny and Grupo Frontera with 15 nods each, including four together for their collab “un X100to,” while Karol G has 13, and Shakira and Fuerza Regida 12 each. See the complete list of finalists here.

As announced recently, Los Ángeles Azules will receive the Lifetime Achievement Award at the Latin Billboard Music Awards 2023, while Ivy Queen will be recognized with the Icon Award.

As has been the case for more than 20 years, the Billboard Latin Music Awards coincide with Billboard’s annual Latin Music Week, the single largest and most important gathering of the Latin music industry, taking place Oct. 2-6. The event will feature panels, conversations and workshops at the Faena Forum and exclusive performances and fan experiences throughout the week in Miami. Shakira, Myke Towers, Vico C, Grupo Frontera, Peso Pluma, Nicki Nicole, RBD and many more are confirmed to participate.

Purchase tickets to the 2023 Billboard Latin Music Week here.

Mexican rapper Juan Carlos Sauceda, better known as Lefty SM, was shot dead in Zapopan, Jalisco in Mexico. He was 31 years old.
His record label, Alzada Records, confirmed his death on Sunday morning (Sept. 3).  

“Dear Alzada friends and family, with profound sadness we’re informing you about the death of our brother, Lefty SM, Juan Carlos Sauceda,” wrote the label in a brief post on its Instagram account. “Our love and prayers are with his wife María Isabel and their two daughters.”

According to reports, the artist was attacked near his home in the neighborhood of La Cima in Zapopan, very close to Gaudalajara.

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Carlos Félix, PR rep for Alzada Records, confirmed to Billboard Español that Lefty SM was shot twice and declared dead at a local hospital. No additional information was provided.

A formal report from the government of Jalisco is expected during the day.

Just this past Friday, Lefty MS performed at Teatro Metropólitan in Mexico City as a guest of his friend and colleague MC Davo, who was one of the first to publicly comment on his death.  

“How is this possible? I can’t believe it, really, I can’t believe it man,” said Davo in tears in a video posted Sunday morning on his Instagram Stories. Later, he posted a photo of both of them together at the beach: “Just a few hours ago we were enjoying life. May God have you in his glory.”

Lefty SM started in music in 1992 in the world of rap and hip-hop in his native San Luis Río Colorado, Sonora. His career took off in 2017 when he launched his YouTube channel and began to gain a reputation in the Mexican urban scene. He collaborated with stars like Santa Fe Klan, with whom he recorded the tracks “Si me caigo”, “Con los ojos rojos” and “Por mi México,” one of his greatest hits. In fact, on Aug. 25, Lefty MS released a remix of “Por mi México” with Mexican rap stars Santa Fe Klan, Dharius, C-Kan, MC Davo and Neto Peña.

“It’s not possible carnal,” wrote Santa Fe Klan wrote on his Instagram, next to a photo of both of them. “Tell me it’s a lieeeeeeeeeee.”

From career milestones and new music releases to major announcements and those little, important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
The Latin Recording Academy Announces 2023’s Leading Ladies of Entertainment 

On Tuesday (Aug. 29), the Latin Recording Academy announced their 2023 Leading Ladies of Entertainment honorees. This year includes Latin Grammy winner, Chilean singer-songwriter Mon Laferte; RondenePR founder Róndine Alcalá; Grammy-nominated engineer and vocal producer Simone Torres; and Ana Villacorta López, SVP of Marketing and Promotion at Sony Music México. 

“This diverse group of outstanding and successful women have made great contributions to Latin music,” said Manuel Abud, CEO of The Latin Recording Academy, in a press release. “We are proud to celebrate them with this and other initiatives that seek to promote gender parity and honor the important role women play in the entertainment industry.” 

The initiative was created in 2017 to recognize the “professional and socially conscious” ladies in the music field who have made “significant contributions and inspired the next generation of female leaders,” states the press release. The accompanying luncheon and private ceremony will be held in Sevilla, Spain on Monday (Nov. 13) as part of Latin Grammy Week. 

The Return of RBD

Latin music’s biggest pop group breaks its 15-year silence. For Billboard Español‘s latest cover, RBD — composed of Anahí, Dulce María, Maite Perroni, Christian Chávez and Christopher von Uckermann — talks all things tour, new music and shares the story behind their highly-anticipated reunion.

“All five of us have very different personalities, and with the years, we’ve learned to embrace our differences. But in the end, it’s when we come back together that this grows and this magic explodes,” Maite said. “The key is, back then, we came together as the result of an audition; this time, it’s something we chose to do.”

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Special Awards at the 2023 Billboard Latin Music Awards

The Icon and Lifetime Achievement Awards recipients have been unveiled. At the 2023 Billboard Latin Music Awards, Ivy Queen will be honored with the Icon Award. Meanwhile, Los Ángeles Azules will receive the Lifetime Achievement Award. It was also announced that Ivy Queen and Los Ángeles Azules will perform during the awards ceremony, set to take place Thursday, Oct. 5.

Besides airing live on Telemundo, the show will air simultaneously on the Hispanic entertainment cable channel, Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional. 

Bad Bunny’s Billion Spotify Streams

Bad Bunny is the latest artist to celebrate their streaming success by visiting Spotify’s newly launched Billions Club series. The Grammy-winning global superstar stopped by the series to enjoy a “Billions Brunch” with some of his closest friends and collaborators. “The feeling of having 1 billion streams for this song right now is the same emotion I felt when I got 5,000 plays for the first time,” Bad Bunny said. “For me, it’s just as big knowing that there are people who want to listen and want to enjoy what you make.”

“Tití Me Preguntó,” a track from his historic Un Verano Sin Ti album, officially reached 1 billion Spotify streams on Jan. 23. According to Spotify, Bad Bunny has 12 songs with more than 1 billion streams each on the platform — more than any other artist in Spotify history. He has accumulated 58 billion streams on the service, reigning as Spotify’s most-streamed artist of the year for the past three years.

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